“Soul in the Woods” was the name of the first Maloja collection.
For us, it’s always stood for what we love so much: having an outdoorsy, nature-exploring attitude to life.
Spending good times together.
And, last but not least, going our own way – always and forever.
But “Soul in the Woods” wasn’t just the theme of our first collection. This phrase has been with us for over 15 years. It’s become Maloja’s slogan and the guiding principle behind everything we do. It’s a constant reminder of where we came from, how we started, what’s important, and what we stand for. And that we always want to maintain one thing in amongst all our professionalism and progress: the "soul".
Maybe we should take a leaf out of the book of the “soul” of the forests: solidarity, standing up for each another,
growing together.
More information about the collection you will find here: https://www.maloja.de/collection/lookbook_2021.php
