A publication by Kenya Export Promotion and Branding Agency
JULY 20 25
NEWSLETTER HIGHLIGHTS The year that was: highlights of the year Kenya champions regional trade at the 49th Dar es Salaam International Trade Fair 2025 Accessing foreign markets and why it matters KEPROBA’s Digital Campaigns in the FY 2024-2025 Garner Global Attention for Kenyan Exports KEPROBA champions strategic environmental sustainability at Kaptagat Forest Tree Growing Event
The year that was: highlights of the year By Molly Wambui: MWambui@brand.ke During the 2024/2025 financial year, Kenya Export Promotion and Branding Agency (KEPROBA) made notable progress in positioning Kenya globally as a source of quality goods and services. In this edition, we highlight a number of events that were undertaken to fulfill this objective.
Inaugural Meeting of the National Coordination Committee for Expo 2025 Osaka Kenya confirmed participation in Expo 2025 Osaka, Japan through a note verbale by the Ministry of Foreign and Diaspora Affairs. The Agency, which is the Responsible National Authority for Kenya’s participation in the world exposition, is coordinating preparations for the event. The expo will run for a period of six months from 13th April to 13th October 2025, under the theme Designing Future Society for Our Lives. The main objectives of Kenya’s participation in Expo Osaka 2025 are to position Kenya as a source of high-quality exports and a prime tourism and investment destination, to increase exports to Japan by 15% annually and to boost foreign direct investments and Japanese tourist arrivals by 10-15% annually. The expo implementation framework comprises of the National Coordination Committee chaired by the Principal Secretary, State Department for Trade, the National Steering Committee (NSC) chaired by the Chief Executive Officer of KEPROBA, and the Technical Working Groups (TWG) appointed by the Chair of the National Steering Committee.
Editorial Maureen Mambo- Editor -inChief Mariam Maina - Editor CONTRIBUTORS Mariam Maina Molly Wambui Irene Van De Graaf Gertrude Mirobi Charles Musee Irene Muturi Samuel Njaaga - Layout
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