A publication by Kenya Export Promotion and Branding Agency
SE PT E MBE R 20 24
NEWSLETTER HIGHLIGHTS Embracing the power of cloud computing for your business KEPROBA and AFA-Coffee Directorate collaborate to promote Kenya’s coffee exports Leveraging on communications to promote trade and export opportunities under AfCFTA A look at Kenya’s dairy sector
Embracing the power of cloud computing for your business By Reuben Wanjala: rwanjala@brand.ke The terms “internet services,” “internet computing,” or “cloud computing” have become familiar buzzwords for anyone keeping up with the latest ICT trends. The days of visiting a cyber café just to send an email are long gone. Today, 99% of such operations can be done with a smartphone, tablet, or laptop, as long as you have internet connectivity. This accessibility is reflected in initiatives like “lipa kidogo kidogo” (pay in installments) for smartphones in Kenya, demonstrating the rapid expansion of technology in daily life. This is the evolving role of IT in our lives: those who adapt to it flourish, while those who resist risk being left behind. In this article, we will explore how small businesses can leverage cloud computing to enhance operations without overspending.
What is cloud computing? Cloud computing is the delivery of various computing services over the internet. These services include servers, storage, databases, networking, software, analytics, and intelligence. According to IBM – a multinational technology company, the main advantage of cloud computing is that it allows users to access and use these resources without having to manage the underlying infrastructure themselves.
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Editorial Maureen Mambo- Editor -inChief Mariam Maina - Editor CONTRIBUTORS Floice Mukabana Reuben Wanjala Mariam Maina Charles Tumbo Molly Wambui Irene Van De Graa Jonah Karanja Gertrude Mirobi Janet Opiyo Lilian Moraa Samuel Njaaga - Layout