A publication by Kenya Export Promotion and Branding Agency
JUN E 20 25
NEWSLETTER HIGHLIGHTS Kenya Showcases Culture and Identity During Kenya Week at Expo 2025 Osaka Building the Kenya brand: A strategic tool for global engagement Kenya’s Flowers Meet Global Opportunity
Kenya Showcases Culture and Identity During Kenya Week at Expo 2025 Osaka By Irene Van De Graaf | irenev@brand.ke
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Kenya’s participation at Expo 2025 Osaka reached its peak during Kenya Week, where a powerful blend of culture, sport, and diplomacy brought the spirit of the nation to life on a global stage. Among the week’s highlights were the Run with Champions marathon, the National Day of Honour and the flower activation. Each event captured a unique aspecta of Kenya’s values, reinforcing its cultural identity, national pride, and creative expression. The Run with Champions marathon created an unforgettable platform to share Kenya’s athletic heritage with the world. Participants joined Kenyan sporting legends in a vibrant 10KM, 5KM, and 3KM race which allowed them to experience the energy and excellence that define Kenya’s global reputation in long-distance running. The event pulsed with music, colour, and community spirit, creating moments that reflected Kenya’s unique ability to connect through culture and sport. In a touching gesture, every participant received a rose grown in Kenya, symbolizing beauty and goodwill. The gesture not only celebrated the individual achievement of the runners, it also highlighted Kenya’s flourishing floriculture sector, one of the finest in the world. On 24th June 2025, Kenya marked its official National Day of Honour at the Expo, an event that drew senior Japanese officials, dignitaries, and hundreds of international guests. The ceremony was graced by Cabinet Secretary Hon. Lee Kinyanjui, who delivered a compelling keynote address. “Kenya is cognizant of the invaluable opportunity of participating at Expo 2025 in expanding trade and attracting more investments,” he stated, reaffirming Kenya’s commitment to growing exports to Japan beyond the current USD 69.29 million. He referred to premium sectors such as
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Editorial Maureen Mambo- Editor -inChief Mariam Maina - Editor CONTRIBUTORS Mariam maina Molly Wambui Irene Van De Graaf Jonah Karanja Gertrude Mirobi Keith Mutembe Tiffany Kerigo Samuel Njaaga - Layout