A publication by Kenya Export Promotion and Branding Agency
The future is creative By Mariam Maina: mmaina@brand.ke
I love a good story. I am big on good content. I am one of those people who take time to consume content (especially on digital) and give credit where it’s due. I like to imagine the thought process the team that developed the story undertook. I have a long list of my favourite brand stories. Top on my list is the Super Bowl Babies Choir commercial released in 2008. The “Super Bowl Babies Choir” commercial features babies, children and adults who were born nine months after their parents’ favorite team won the Super Bowl. According to the NFL, birth rates in winning cities increase nine months after the big game. The ad also shows snippets of reactions to past wins to show the excitement that could have caused this surge. The “Super Bowl Babies” come together in choir form, “The future is creative” is each wearing apparel of the team responsible for a powerful statement that their conception and sing encapsulates the endless to a parody of Seal’s “Kiss possibilities and potential for from a Rose” with Seal himself singing along. innovation, imagination, and Another story is the Coca Cola ‘Love Story’
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F E B R UA RY 2024
NEWSLETTER HIGHLIGHTS The future is creative Growing exports and the sustainability conversation Beyond the logo: Harnessing research to shape brand associations The art of non-verbal communication The language of love...
Editorial Maureen Mambo- Editor -inChief Mariam Maina - Editor Molly Wambui Jonah Karanja Stacy Wandera Rachel Nyambura Samuel Njaaga - Layout