Newsletter A publication by Kenya Export Promotion and Branding Agency
DECEM BE R 20 2 2
Unveiling of the partnership between KEPROBA and ITC
KEPROBA – ITC PARTNERSHIP By Gertrude Mirobi (GMirobi@brand.ke)
K
enya Export Promotion and Branding Agency (KEPROBA) and International Trade Centre (ITC) have agreed to work together to strengthen Kenyan exporters’ e-commerce capabilities. ITC is a joint subsidiary unit of the World Trade Organization (WTO) and the United Nations that aims to foster market-led growth and business-oriented success. The Partnership between the two institutions will involve development of joint projects to create a network of e-commerce entrepreneurs and MSMEs in Kenya and provide access to ITC’s online training tools and resources to advance knowledge and expertise in e-commerce. It will also have organized webinars, workshops, and networking opportunities via the online community at https://ecomconnect.org Kenyan exporters will have access to the ITC SME Academy, an online platform where free e-commerce
courses are offered. The courses are self-taught and a certificate is issued and upon completion.
showed us that the internet allows for virtually anything. As the future of everything is digital, we want to use technology to ensure that neither time nor distance can prevent our exporters from trading. The exploitation of digital space will boost awareness and penetration of Kenyan products, hence increasing the target market share much to the benefit of Kenyan exporters,” said KEPROBA CEO, Dr. Wilfred Marube.
According to Annabel Sykes, an ITC expert in digital transformation and e-commerce, e-commerce gives SMEs access to unlimited global markets. It contributes significantly to foreign income and strengthens the nation’s digital economy. KEPROBA has been keen on utilizing e-commerce as part of the Agency’s strategy to leverage information technology in export promotion and country positioning. The Agency set up an e-portal platform that connects Kenyan SMEs with buyers from across the world by giving them an opportunity to showcase their products. The e-portal is easily accessible at www.makeitkenya.go.ke “The recent COVID-19 pandemic
www.makeitkenya.go.ke
EDITORIAL Mariam Maina - Editor Joanne Wanjala Irene Van De Graaf Molly Wambui Gertrude Mirobi Jonah Karanja Ronald Ombamba- Layout
@MakeItKenya