A publication by Kenya Export Promotion and Branding Agency
The power of giveaways in enhancing brand visibility By Mariam Maina- Kamau mmaina@brand.ke
Don’t we all love receiving gifts? Most of the time, it does not matter who the gift is from or the cost of the gift, some say, it is the gesture that matters. Giveaways can be a great strategy for businesses to increase brand awareness, engage with their customers, and potentially attract new ones. Building strong brand familiarity is one of the most significant hurdles businesses face. In the competitive business landscape, brand awareness is a foundation of success. Therefore, for startups and smaller businesses aiming to carve a niche in their industries, gaining visibility and recognition can be challenging. However, with the strategic implementation of promotional giveaways, businesses can harness the power of giveaways to propel their brand awareness to new heights.
In her article, Techbullion writer, Amelia Jacob points out that promotional giveaways can be transformative for startups looking to boost brand awareness and gain a competitive edge in the market. ‘By understanding their target audience, getting creative with giveaway ideas, leveraging social media platforms, and measuring success through relevant KPIs, startups can propel their brands from obscurity to success. With strategic planning and a customer-centric approach, giveaways can become a driving force behind lasting brand recognition and growth in the dynamic business world.’ GIVEAWAY STRATEGY When developing giveaways for your business, it is important to carefully plan and consider several factors to ensure the success and effectiveness of your giveaway strategy. You should
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AUGUST 2023
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