A B I - M O N T H LY E X P O R T T R A D E B U L L E T I N
Issue 13, FY2025/26
A P u b l i c a t i o n by t h e Ke n ya E x p o r t P ro m o t i o n a n d B ra n d i n g Ag e n c y
Labelling, Packaging and Branding for Export Success
EMERGING
TRENDS
I
n today’s competitive global marketplace, the success of exported products extends beyond quality and price. Labelling, packaging, and branding play a vital role in ensuring market access, regulatory compliance, product protection, and consumer appeal in international markets. For exporters, understanding and applying appropriate labelling, packaging, and branding practices is essential for building credibility, meeting international standards, and strengthening brand recognition across borders. It is pertinent to investigate the intellectual property issues in your industry and how they apply to your product or services. For more information visit the KIPI website through https://www.kipi.go.ke/ Read more: https://www.makeitkenya.go.ke/about-keproba/news-room/latest-news/labellingpackaging-and-branding-for-export-success
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