Newsletter A publication by Kenya Export Promotion and Branding Agency
AUG UST 20 2 2
From Kenya to the World: The First Batch of Fresh Avocados Lands in China
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he first consignment of fresh avocados from Kenya has hit the Chinese market. Kenya’s Ambassador to China Amb. Muthoni Gichohi graced the official hand-over ceremony of the first batch of Kenya’s fresh avocado export to China which also marks the very first export of such avocados from Africa. The event took place in Beijing, China. The Ambassador applauded the efforts made by the two Governments towards this noble achievement. She affirmed Kenya’s commitment to supporting the business communities in both countries as they look forward to enhancing trade facilitation as well as market access of their products and services to China. This hand-over ceremony comes after this first consignment of fresh avocados to China was flagged off at Sunripe offices in Limuru on 2nd August 2022. The event that was graced by Hon. David Osiany, the Chief Administrative Secretary for Industrialization, Trade and Enterprise Development. “Kenya aims to export over 100,000 tonnes of avocados. The 1.4 billion population in China is a huge market for Kenya not only for avocados but also for other fresh produce such as mangoes and bananas,” said Dr. Wilfred Marube, Chief Executive Officer, Kenya Export Promotion and Branding Agency.
EDITORIAL Mariam Maina - Editor Samuel Njaaga - Layout
www.makeitkenya.go.ke
Make it Kenya E-Portal By Irene Van De Graaf igraaf@brand.ke
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he Kenya Export Promotion and Branding Agency has developed electronic platform that will be a game changer in both local and international business. The E-Portal dubbed “Make It Kenya” will not only facilitate the buying and selling of products and services through the internet but will also incorporate the entire online process of developing, marketing, selling, delivering, servicing, and paying for products and services. This is a welcome development for the Agency and its stakeholders as Kenya has embraced e-commerce and adoption of the same continues to grow rapidly. According to Statista (a statistics portal for market data and consumer data) user penetration in Kenya is above the regional average, with revenues expected to have a positive annual average growth of 16.4% by 2025. With revenue of US$1.1 billion and a share of 76.1%, e-commerce generated the highest digital revenues in 2020 (Statista).
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