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KENYA EXPORT PROMOTION AND BRANDING AGENCY
Kenya-Tanzania Trade Flow Analysis Report
Prepared by the
The Kenya Export Promotion and Branding Agency (KEPROBA) is a state corporation established under the State Corporations Act Cap 446 through Legal Notice No.110 of August 9, 2019 after the merger of the Export Promotion Council and Brand Kenya Board. KEPROBA is under the Ministry of Investments, Trade and Industry.
The Agency’s principal activities are implementing export development and promotion activities through providing export assistance to promote Kenyan goods and services globally, distributing trade related and international export standards information and carrying out export market research.
The Agency also manages the Kenya Nation Brand and country’s image through coordinating nation branding initiatives and trade fairs, providing branding guidelines for Government Agencies, Kenya Missions Abroad, marketing and providing positive information about Kenya and its products and services.
Our functions include product development including adaptation, packaging and branding; export market development, market intelligence through research, analysis and monitoring of trends and opportunities in international markets, supporting development of value chains for export market among others.
Our mission is to Brand Kenya, Export Kenyan, Build Kenya.
KENYA BUREAU OF STANDARDS
Location (Town):
Headquarters –SOUTH C POPO ROAD OFF MOMBASA ROAD
P.O BOX 54974-00200
Name of Contact Person: IMMACULATE CHEGE
Position in the Company:
Principal Marketing Officer
Tel/Cell Phone Number: +254720414848
Email Address: Chegei@kebs. org
Alternative Contact Dir. Chriss Kibett Director Human Resource and Administration +254704411196
Email :Kibettck@kebs.org
BRIEF HISTORY
Since Kenya Bureau of Standards’ inception in 1974, its main activities have grown from the development of standards and quality control for a limited number of locally made products in the 1970s to the provision of more comprehensive standards development, Metrology, Conformity Assessment, Training and Certification services.
With the re-establishment of the East African Community (EAC) and Common Market for Eastern and Southern Africa (COMESA), KEBS activities now include participation in the development and implementation of SMCA activities at the regional level where it participates in the harmonization of standards, measurements and conformity assessment regimes for regional integration.KEBS operates the National Enquiry Point in support of the WTO Agreement on Technical Barriers to Trade (TBT)
KEBS Role
1. Provision of the country’s Quality Infrastructure for facilitation of trade: In the present era of Trade Globalization, market entry requires compliance to international standards and evidence of such compliance through an internationally recognized Standards, Measurement Systems (Metrology), Conformity Assessment and Accreditation.
2. Support of Kenya Industries: A functioning quality infrastructure helps increase productivity in manufacturing and service delivery. This helps create jobs and encourages investment.
3. Sustainability of production systems: Quality infrastructure helps bring about improvements in environmental protection through sustainable consumption and production, health care, consumer protection, and distributes national wealth more equally by enabling transfer of knowledge to small enterprises.
Kenya Bureau of Standards’ Mandate
1. The functions of KEBS as mandated by the Standards Act,
Chapter 496 of the Laws of Kenya are inter alia:
2. To promote standardization in industry and commerce;
3. To make arrangements or provide facilities for the testing and calibration of precision instruments, gauges and scientific apparatus, for the determination of their degree of accuracy by comparison with standards approved by the Minister on the recommendation of the Council, and for the issue of certificates in regard thereto;
4. To make arrangements or provide facilities for the examination and testing of commodities and any material or substance from or with which and the manner in which they may be manufactured, produced, processed or treated
5. To control, in accordance with the provisions of this Act, the use of standardization marks and distinctive mark
6. To prepare, frame, modify or amend specifications and codes of practice.
7. To encourage or undertake educational work in connection with standardization.
8. To assist the Government or any local authority or other public body or any other person in the preparation and framing of any specifications or codes of practice;
9. To provide for co-operation with the Government or the representatives of any industry or with any local authority or other public body or any other person, with a view to securing the adoption and practical application of standards;
10. To provide for the testing at the request of the Minister, and on behalf of the Government, of locally manufactured and imported commodities with a view to determining whether such commodities comply with the provisions of this Act or any
PRODUCT CATALOGUE
ESEN AFRICA
BRIEF HISTORY
Esen Africa is a Kenyan brand that was founded by Serah Njambi Kangethe in 2018. It started with importing clothes from Dubai which were mostly sold from the boot of my car/house until I opened a small store on Ngong road. In 2019, We added thrifted clothing into our collection and they were mostly sold at pop up markets around Nairobi. Soon after, my love for leather products gave birth to a leather line and the opening of a store in Westlands, Nairobi. Esen Africa was based there for a year+ then covid happened and we were forced to close down the store. This ordeal really affected the business and we had to re-strategize. Part of this included stocking our products in a few made in Kenya stores in Nairobi to maintain our visibility in the market while still participating in pop-up markets. Around this time, I made the decision to shift our focus on making all our products locally, making Esen Africa a made in Kenya brand.In 2022 we managed to open our own store in Gigiri, Nairobi and by this point we had really increased our product line, which led us to opening our own workshop in Kibera Nairobi, which we still operate from to-date.
OUR LEATHER PRODUCTS
Leather can be made from the hide of almost any animal including pigs, sheep, goat, crocodile and snakes. However, the most common hide used is that from a cow, which is what Esen Africa majorly uses.Our leather products are made from locally sourced leather and are designed inhouse.Esen Africa began producing into leather products in 2019. Kenya is among the largest producers of raw leather in Africa, making production easy and efficient.Our products come in different colors, with our best seller being Chestnut. Our designs are unique and handcrafted with bespoke workmanship. We have over 10 different products and plan is to add more designs in the near future. Our products include; Tote bags, handbags, Wallets, Toiletry bags, sunglass cases, laptop bags, sling bags and cross bags. Esen Africa leather bags are named using kikuyu words. Kikuyu is a Kenyan native language where I (the founder) comes from.
KAYA NUTS
PHYSICAL ADDRESS: NAIROBI
Name of Contact Person: iswaleh Zingizi
Position in the Company: Founder
Tel/Cell Phone Number: +254 722 833840
Email Address: mzingizi@gmail com Website: www.kayanutsafrica.com
LIST OF COMPANY’S PRODUCTS
• Flavored Cashew nuts
• Cashew snack Bars
• Cashew nut butters
• Cashew trail mix
BRIEF HISTORY
Kaya Nuts is an agro processing company in Kenya working in the cashew nuts value chain dedicated to producing quality flavored cashews, cashew snack bars & cashew butters. At Kaya Nuts, we take an innovative approach to create locally-sourced, traceable, delicious snacks as we empower the community
Vision: Kaya Nuts Vision is to be a purposeful global cashew processing company
Mission: To be the trusted cashew making brand by offering healthy, quality and community crafted delicious snacks
Goal: To be the choice for specialized buying, processing and trading of high quality cashew nuts products and kernels for wholesale and retail customers around the world. At Kaya Nuts, we are basically changing what you know about cashew Nuts
The Company
Kaya Nuts under a registered company Akaya Consulting Limited was registered in December 2018 under a partnership comprising of two co-directors.
Kaya Nuts started out of a problem witnessed in our local community in Coastal Kenya where despite being the only region producing cashew nuts in Kenya, there was no local cashew brand in the region and with a premium product as a resource, still a big population of the coastal population especially in Kwale and Kilifi county still live in abject poverty.
Kaya Nuts seeks to revive the one time vibrant sector in the coast region by building mini processing plants and promoting local brands as we change the lives of the people by creating employment, empowering women and eventually eradicate poverty.
TEA BOARD OF KENYA
PHYSICAL ADDRESS: NAIROBI
Name of Contact Person: MR DAVID MURIUKI
Position in the Company: DEPUTY DIRECTOR
Tel/Cell Phone Number: +254721580854
Email Address: dmuriuki@teaboard or ke
Website: www.teaboard.or.ke
LIST OF COMPANY’S PRODUCTS
• Regulation of the Tea industry in Kenya
• Promotion and Marketing of the Tea industry in Kenya
• Development of the Tea Industry in Kenya
BRIEF HISTORY
The Tea Board of Kenya was established under Section 3 of the Tea Act, 2020. The Tea Act came into effect on 11th January 2021. Tea Board of Kenya (TBK) is mandated through the Act to perform the following functions:
1. Promote best practices and standards in the production, processing, marketing, grading, storage, collection, transportation and warehousing of tea;
2. Facilitate marketing and distribution of tea through gathering and dissemination of market information and monitoring of the local and global supply demand situation;
3. Regulate the sale, import and exports of tea;
4. Develop, implement and coordinate a national tea marketing strategy;
5. Promote and advise on strategies for value addition and product diversification;
6. Promote demand and consumption of tea locally and internationally;
7. Identify market needs and trends and advise the Cabinet Secretary on issues related to national and international tea trade;
8. Collaborate with national and international trade bodies on tea related matters;
Tea Board of Kenya undertakes generic promotion activities of Kenya tea in partnership and collaboration with the various stakeholders in the tea value chain and Kenya’s Diplomatic Missions in the international markets. Tea Board has membership to tea councils and association as well as other international bodies in certain markets, which it collaborates with in generic tea promotion activities.
Other functions include: -
D Issuance of Licenses and Certificates of Registration to Stakeholders along value chain
D Technical Services, Capacity Building, Research and Innovation
D Build capacities and provide technical assistance to counties on tea matters and promote technology transfer.
D Promote best practices and standards in the production and processing,
D Evaluate the industry processing capacity and advise on the establishment of new Tea processing factories
D Capacity build on Tea processing and tea quality assurance
KIPTAGICH TEA ESTATES LIMITED
PHYSICAL ADDRESS: NAIROBI
Name of Contact Person: NICHOLAS KIPROTICH CHERUIYOT
Position in the Company: SALES AND MARKETING MANAGER
Tel/Cell Phone Number: +254723099558
Email Address: cheruiyotnicholus597@gmail com or smm@kiptagich�co�ke
Website: www kiptagich co ke
LIST OF COMPANY’S PRODUCTS
Ctc Black Tea
• Flavoured CTC Black Tea
• Orthodox Tea
•
• Herbal Teas
BRIEF HISTORY OF COMPANY
Kiptagich Tea Estates Limited is a prominent Kenyan tea producer and exporter based in Kiptagich, Kuresoi South, Nakuru County. Established in 1978 and operational since 1995, the company operates a tea estate of approximately 2,317 acres, with about 1,200 acres under active tea cultivation. Kiptagich processes
up to 6 million kilograms of made tea annually, drawing from both its estate and surrounding smallholder farmers. It markets its products under the ASIS Premium Tea brand and offers a wide range including black tea (PF1), green tea, purple tea, hibiscus, ginger, and lemon teas
BIO FOODS KENYA LTD
PHYSICAL ADDRESS: ROAD C, NAIROBI
Name of Contact Person: AMOS KIBOI
BRIEF HISTORY OF COMPANY
Started in 1989 as a family company producing yoghurts, Bio Foods has grown to a market leader in Dairy manufacturing.
We at Bio Foods pride ourselves on producing clean, wholesome, healthy and quality food products for our consumers.
We source our milk from contracted farmers with whom we partner to ensure that the raw material is traceable from source, antibiotics free and aflatoxin free
Position in the Company: COMMERCIAL MANAGER - EXPORTS
Tel/Cell Phone Number: +254 720 868 774
Email Address: a�kiboi@biofoods�co�ke Website: www biofoods co ke
LIST OF COMPANY’S PRODUCTS
Ctc Black Tea
• Flavoured CTC Black Tea
• Orthodox Tea
•
• Herbal Teas
SILAFRICA KENYA LIMITED
PHYSICAL ADDRESS: NAIROBI,KENYA
Name of Contact Person: JAYVEER SINGH
Position in the Company: COUNTRY COMMERCIAL MANAGER
Tel/Cell Phone Number: +254745 411 119
Email Address: jayveer�singh@silafrica �co
Website: WWW SILAFRICA COM
LIST OF COMPANY’S PRODUCTS
IML Thinwall packaging
• Agro export multipurpose crates
• Beverage crates and general purpose Cartes
Silage and stretch films
• Home care packaging Caps
BRIEF HISTORY OF COMPANY
Silafrica is 65 years old company in East Africa started in Tanzania and expanded later into Kenya, Ethiopia and Mozambique.
Silafrica Kenya Limited is a leading manufacturer of plastic packaging in East Africa. With a strong commitment to Innovation, Sustainability, and Quality, the company serves a diverse range of industries in the African continent.
Silafrica has established itself as a trusted name in plastic packaging, offering products that meet international standards while addressing the needs of the African market.
Core Business & Products
Silafrica Kenya specializes in:
1. Agro-Packaging Solutions: Multipurpose one way foldbale crates for Fruit and Vegetables,Harvesting crates and silage film.
2. Rigid Plastic Packaging: Thinwall IML packaging for FMCG,Food & Beverage and Dairy industry.
3. Flexible Packaging: Stretch film .
4. Logistics & Material Handling: Plastic crates, pallets, and containers for storage and transportation.
5. Sustainability Initiatives: Ecofriendly packaging solutions, 100% recyclable.
Why Choose Silafrica Kenya?
Industry Leader: Decades of expertise in plastic manufacturing and packaging.
Innovation & Technology: Stateof-the-art production facilities with advanced machinery.
Quality Assurance: Compliance with ISO standards and rigorous quality control processes.
Sustainability Focus: Commitment to reducing environmental impact through sustainable packaging solutions.
Customer-Centric Approach: Tailored solutions to meet diverse industry needs.
UTAKE COFFEE LIMITED
PHYSICAL ADDRESS: Machakos, Kenya
Name of Contact Person: Mbula Musau
Position in the Company: Chief Empowerment Officer, CEO
Tel/Cell Phone Number: +254708514577
Email Address: mbula@utakecoffee com
Website: www�utake�coffee
BRIEF HISTORY
Utake Coffee’s slogan is “Coffee that Empowers”
D Specialty Green coffee traders in since 2018 with exports to China, USA, Canada and Germany
D Trade on Roasted and ground coffee, and eco-friendly innovative products
D Africa’s Carbon-Neutral Coffee Pioneer
D Kenya Beverage Excellence Awards WINNER - Most Preferred Coffee Beans and Sustainability Award 2023-2024
D Fast Moving Consumer GoodsKenya FMCG Awards 2024Coffee Brand of the Year
D International coffee quality training and certification (CQIQ Program, SCA Coffee Skills
Program) in the only TRIPLE SCA certified Premier Training Campus in Africa
D Coffee Quality Analysis and profiling
Vision Statement
To transform the lives of coffee stakeholders through a better understanding of coffee by creating an enabling learning environment through our experience, networks and partnerships
Mission statement
To enrich the coffee experience of our clients through engaging, enlightening and empowerment by sourcing the best coffee, expertly transforming it and delivering personalised service and education at every opportunity
LIST OF COMPANY’S PRODUCTS
• Trade in Green bean (Import and Export) Trade on Roasted whole bean and ground coffee, both traditional and ecofriendly innovative products
International coffee quality training, certification and calibration of experts
• Coffee Quality Analysis, profiling, reporting and Q certification services
• Consultancy Services on African Coffee Quality, Market linkage, Gender Equity and Coffee Promotion
SILAFRICA KENYA LIMITED
PHYSICAL ADDRESS: NAIROBI,KENYA
Name of Contact Person: JAYVEER SINGH
Position in the Company: COUNTRY COMMERCIAL MANAGER
Tel/Cell Phone Number: +254745 411 119
Email Address: jayveer�singh@silafrica �co
Website: WWW SILAFRICA COM
LIST OF COMPANY’S PRODUCTS
IML Thinwall packaging
• Agro export multipurpose crates
• Beverage crates and general purpose Cartes
Silage and stretch films
• Home care packaging Caps
BRIEF HISTORY OF COMPANY
Silafrica is 65 years old company in East Africa started in Tanzania and expanded later into Kenya, Ethiopia and Mozambique.
Silafrica Kenya Limited is a leading manufacturer of plastic packaging in East Africa. With a strong commitment to Innovation, Sustainability, and Quality, the company serves a diverse range of industries in the African continent.
Silafrica has established itself as a trusted name in plastic packaging, offering products that meet international standards while addressing the needs of the African market.
Core Business & Products
Silafrica Kenya specializes in:
1. Agro-Packaging Solutions: Multipurpose one way foldbale crates for Fruit and Vegetables,Harvesting crates and silage film.
2. Rigid Plastic Packaging: Thinwall IML packaging for FMCG,Food & Beverage and Dairy industry.
3. Flexible Packaging: Stretch film .
4. Logistics & Material Handling: Plastic crates, pallets, and containers for storage and transportation.
5. Sustainability Initiatives: Ecofriendly packaging solutions, 100% recyclable.
Why Choose Silafrica Kenya?
Industry Leader: Decades of expertise in plastic manufacturing and packaging.
Innovation & Technology: Stateof-the-art production facilities with advanced machinery.
Quality Assurance: Compliance with ISO standards and rigorous quality control processes.
Sustainability Focus: Commitment to reducing environmental impact through sustainable packaging solutions.
Customer-Centric Approach: Tailored solutions to meet diverse industry needs.
FLOUR FUSION MILLERS
PHYSICAL ADDRESS: RUARAKA, OFF OUTERING ROAD
Name of Contact Person: DANSON KARIUKI KANYERIA
Position in the Company: CO – FOUNDER/HEAD OPERATIONS
Tel/Cell Phone Number: +254 722 303 826 | +254700 656 699
Email Address: flourfusionpm@gmail�com
Website: www flourfusionmillers com
LIST OF COMPANY’S PRODUCTS
1� Whiteysafi (Maize Flour Brand)
BRIEF HISTORY OF COMPANY
Flour Fusion Millers is a Kenyan agroprocessing company dedicated to producing nutritious, affordable, and high-quality grain-based foods for families, institutions, and communities. Founded in 2017 as Raising Posho Mill and rebranded in 2024, the company has steadily grown into a trusted household name with a commitment to innovation, nutrition, and sustainability. Operating from Ruaraka, Nairobi, Flour Fusion Millers sources 100% of its raw materials directly from Kenyan smallholder farmers, ensuring both freshness and consistent quality while empowering local farming communities.
Nutrition and health are at the core of Flour Fusion’s mission. All products are fortified through a partnership with Sanku, using advanced dosifier technology to ensure precise, reliable fortification. As an active member of Millers for Nutrition, the company aligns with global best practices in food safety and fortification. Flour Fusion also emphasizes environmental, social, and governance (ESG) impact. It has reduced grain transport distances by 25%, cut spoilage by 15%, employs a 50% women workforce, and partners with over 200 smallholder farmers— over 60% of whom are women-led suppliers.
• Whiteysafi Whole Grain Maize Flour
2 Jollyfill (Porridge Flour Range)
• Jollyfill Kids Pure Wimbi (for children)
• Jollyfill Uji Mix (blend of wimbi, cassava, njugu, and sorghum –family porridge
• Jollyfill for Nursing Mother
• Jollyfill for Diabetes – Seamoss Wimbi
3� Trio Ugali Mix
• Trio Ugali Mix (a nutritious blend of wimbi, maize, and cassava)
4� Raising Animal Feeds
• Animal feeds made from milling by-products (various blends for livestock and poultry).
The company’s product portfolio includes several consumer-focused brands tailored to meet diverse nutritional needs. Its flagship maize flour brand, Whiteysafi, is a household staple known for its wholesome quality. The Jollyfill range of porridge flours caters to different consumer segments, including children (Jollyfill Kids Pure Wimbi), families (Jollyfill Uji Mix – a nutritious blend of wimbi, cassava, njugu, and sorghum), nursing mothers, and people managing diabetes (Seamoss Wimbi). Another innovative product, Trio Ugali Mix, combines wimbi, maize, and cassava to deliver a rich and balanced meal. Beyond human nutrition, Flour Fusion maximizes resource efficiency by converting milling by-products into Raising Animal Feeds, diverting over 150 tonnes of waste annually.
The founding team—Ashford Kamau Kanyeria (Head of Production), Danson Kariuki Kanyeria (Head of Operations), and Bernadette Kanini —leads with a shared vision: to be a leading provider of nutritious processed foods in Kenya and across Africa, while creating value for local communities through sustainable sourcing and employment. Guided by core values of quality, innovation, inclusivity, and transparency, Flour Fusion Millers ensures every product meets KEBS standards and consumer expectations.
With a growing footprint in households, retail shops, schools, hospitals, and supermarkets, Flour Fusion Millers is shaping the future of nutrition in Kenya—one wholesome product at a time.