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Submitted By Josh Fryfogle, Make A Scene Media “Print is dead.” That’s what they said at the print house when I picked up the first edition of Make A Scene Magazine in May, 2007. Yet, here we are in 2023, proving otherwise. Over 15 years ago I decided to take what little money I had as a struggling musician and start this publication, which eventually evolved into The People’s Paper. Make A Scene Magazine began as a continuation of my music promotion efforts, thus the name. The phrase ‘Make A Scene’ implied the ethos of my efforts as a local musician: that local musicians could, if they took matters in their own hands, create a music scene of their own, outside of the mainstream, corporate music industry that had overtaken that swath of our culture. The idea was simple. Local musicians would be able to promote themselves through Make A Scene Magazine, without waiting for some paid journalist to get around to the task. However, it wasn’t musicians who answered that clarion call, but the larger arts community. In fact, even though this publication was founded by a musician for musicians, they barely used it at all, instead waiting for the validation of
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corporations. But I wasn’t discouraged entirely, because the other artistic disciplines (theater, poetry, painters, sculptors, etc…) were so encouraging! I realized then, as the arts community at large made use of this new medium called Make A Scene, that I needed to expand my vision if I wanted this thing to grow. And grow it did! It wasn’t long before people outside of the arts community started sending in content, too. The guiding principle of Make A Scene was about freedom of expression. That message really resonated with local people, that they should BE the media. Eventually I realized that I was getting more content from outside of the arts scene than I was getting from within it. The People’s Paper was born. Social Media In Print All of this was happening as the corporate press was repeating their refrain that print media was inevitably going the way of the buffalo. Print publications themselves were the ones pushing this narrative, more than any other medium, while they repeated the chorus that the internet would replace print entirely. They reiterated, again and again, that people would give up on print entirely, like paper was the problem. But I had a different view: Print media was losing steam not
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because of the paper they print on, but because of what they print on the paper. People were losing trust in corporate media, and corporate media blamed their medium, rather than themselves. But the internet was playing a role in this downward trend in the print industry, in that it allowed for competing narratives to form. People were using MySpace, and then Facebook, to push back on these lockstep narratives that mainstream media had previously had control over. I saw Make A Scene Magazine, and The People’s Paper, as proof of that. The reception we received from our readers - who were also our writers - was a constant encouragement. The impetus of my efforts was, and remains, artistic. It’s not about politics to me, it’s about self-expression being a cultural norm. That’s why The People’s Paper isn’t primarily political. In fact, most of our content is apolitical, because it is an organic reflection of our community, which is mostly apolitical. Corporate media makes money by pissing some people off, and affirming the biases of others, and politics is the best way to do so. This is why those print publications of yore have all leaned into the modern click-bait model online, because their business is corralling people into an emotionally-charged, highly-suggestible state of mind. That’s how their corporate advertisers make money, and how corporate media stays in business. Our paper, aptly titled The People’s Paper, doesn’t do that. CONTINUES ON PAGE 12
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