Major Events Journal
Lessons learned. Best practice. Future thinking
What the Major Events Journal Is
The Major Events Journal is an authoritative international market profile publication reflecting the values, network, and business model of Major Events International (MEI). It is designed to inform, challenge, and shape decision-making across the global major events ecosystem.
Published annually and distributed in print at the Hosts & Federations Summit each June in Lausanne, alongside digital distribution to the full MEI international database, the Journal provides a trusted platform for insight, intelligence, and exchange between senior decision-makers.
Its purpose is to act as a definitive voice into the market, offering clarity, context, and perspective on how major events are planned, hosted, delivered,and evaluated in an increasingly complex global environment.
Contributors and Content Scope
Contributions will come from senior leaders across International Federations, Rights Holders, host cities, destinations, and expert suppliers within the global events ecosystem. Content may include
• Senior leadership interviews with strategic insight
• Sports property and event profiles in market context
• Venue and destination overviews aligned to host strategy
• Case studies highlighting lessons learned and best practice
• In-depth thought leadership on governance, sustainability, legacy, delivery, and industry trends
Rights Holders
Global event owners
Host Cities
World-class destinations
Suppliers
Trusted delivery partners
Example of Case Study
Author Profile & Format
• Includes a professional headshot and short biography
• Suitable for a one-page feature or extended three-page interview
What They Are
• Real-world examples of event, venue, or programme delivery
• Focused on strategy, execution, and measurable impact
• Designed to share practical insight with senior decision-makers
Articles
Format
• Includes author headshot and professional biography
• Suitable for a one-page insight or extended multi-page feature
• Designed for in-depth, editorial-style storytelling
What They Are
• Insight-led features exploring a project, venue, event, or strategic theme
• Focused on context, ambition, delivery, and long-term impact
• Written for a senior, global sports industry audience
Thought Leadership Interviews
Format
• Includes professional headshot and executive biography
• Presented as a Q&A or structured insight feature
• Suitable for one-page or extended multi-page interviews
What They Are
• In-depth conversations with senior industry leaders
• Focused on strategy, governance, innovation, and future outlook
• Designed to share informed perspective with a global sports audience
Commercial Model
All sponsored content is subject to editorial guidelines to ensure consistency, credibility, and alignment with the Journal’s non-advertorial approach.
Headline Sponsorship: £15,000
Available on an exclusive basis to Host Destinations (cities or venues), Sports Rights Holders, or expert delivery organisations.
The Headline Sponsorship includes:
• A welcome or opening article
• A senior leadership interview
• One additional feature article aligned with the sponsor’s strategic focus
Sponsored Content
Sponsored features may extend to up to four pages and are designed to contribute meaningful insight to the Journal. All content must be non-advertorial in nature, with a clear emphasis on strategy, lessons learned, capability, or market perspective, in line with the Journal’s editorial standards.
Commercial Terms
Single page content starting from £2,500 and double page spreads or more from £5,000. Tailored packages are available and can be aligned to individual objectives, scope of content, and overall budget.
