Madeline Berger_Portfolio 2026 by MadelineBerger

MADELINE BERGER DESIGN PORTFOLIO

ARTIST LEADER VISIONARY

I am a seasoned artist and designer with over nine years of experience in delivering beautiful and high-impact visual communication across print and digital platforms. As both a creative professional I am deeply motivated by work that is purposeful, human-centered, and capable of driving real change.

I specialize in building cohesive brand identities and strategic design systems that clearly communicate mission and values. My approach blends creativity, efficiency, and thoughtful problem-solving to produce work that resonates, performs, and evolves with the times.

WORK AT USCJ

BRANDING INITIATIVES AND INCLUSION EFFORTS

In my time at USCJ, I have created a cohesive look between USCJ and all of it’s subsidiaries. This initiative includes high profile impact reports and strategic plans that garner support from investors as well as logo, deck, social media and document design for several sub-brands and partnerships. Within this framework, I created over 3,000 images, videos, and reels for email and social media. I also instigated and executed the effort to use inclusive imagery, showcasing people of color, people with physical disabilities, size inclusivity, and LGBTQ+ representation.

SOCIAL CAMPAIGNS

About three times a year, I was responsible for the design and execution of graphics for all social campaigns. Notably our most successful one, highlighting Female Rabbis, reached 46,577 unique people.

CANVA TEMPLATES

Over the past two years, I have led the strategic conception, design, and execution of more than 500 Canva templates provided to over 3,000 synagogue leaders. The reach of this initiative is about 20,000 individuals across the United States and Canada.These comprehensive toolkits include a wide range of resources such as printable signage, tickets, stickers, and social media assets for 12 Jewish and federal holidays.

USCJ/USY BRANDING BEFORE

PREVIOUS INSPIRATION:

Interlocking U’s to make stars with the idea of “United” synagogues. This is largely conveyed through Swoop patterns and a hive of stars.

MAJOR FLAWS:

The logo was offset, looking like a mistake. Half of the assets had a dated/boring design and ironically the other half had an Aggressive and anciety provoking design. The title text was similarly overwhelming, with letters crowding and colliding, while the body text was so thin and light that it was difficult to read.

USCJ/USY BRANDING AFTER

LOGOREFINEMENT

I lined up the subtitle evenly with the logo instead of allowing it to hang below. This adjustment created a cleaner, more streamlined, and more intentionalvisualpresence.

FONTCHANGES

I transitioned the brand to Oswald and Avenir: Oswald for its bold, modern presence and thin letters (allowing for long titles), and Avenir for its exceptionalreadabilityandwidespreadconsumerappeal.

DESIGNINSPIRATION

Drawing inspiration from the Jewish star, a shape composed of an infinite number of smaller triangles, each distinct yet part of a unified whole, I wanted to highlight the triangle as a core visual element. However, the community itself is layered and multifaceted. Rather than relying on uniform equilateral triangles, I used layered triangles of varying shapes and colors to reflectthatcomplexityanddepth.

STILLS

FROM REELS

USY BRANDING EXPANDED

In addition to the changes made to the overall branding, USY needed to have a constantly updating, reference heavy look. 90s Nostalgia is huge right now, so I leaned into the idea of polaroids, vision boards, stickers, and post its.

Additionally USCJ/USY had not made reels before my employment. I made a variety of dynamic videos and reels with adult facing language vs teen facing slang.

Attendance in summer programs grew from around 50 participants to over 100. This also allowed the relaunch of the gap year program, Nativ, which I was solely responsible for the branding and logo of.

ADDITIONAL BRANDING

CANVA TEMPLATES AND WOMEN OF THE RA

Responsible for the logo design, credential tags, wrist bands, maps & eggs

HIGH-PROFILE CONTRACTS

On October 24, 2020, Destination Peace and the Foundation for the Support of the United Nations premiered the Hour of World Peace Livestream for United Nations Day, featuring globally renowned figures including His Holiness the Dalai Lama, Angélique Kidjo, and Roma Downey. I was commissioned to conceptualize and execute all video graphics for the event, including intro and outro sequences and animated title slides.

In 2023, I created investor-facing presentation materials for Citrine Angels, a venture group that invests exclusively in women-founded startups, each with a $200M+ addressable market. These materials are actively used in investor proposals and have supported large-scale capital raises.

In 2017, I was hired by internationally recognized event design firm, Design Foundry, to produce graphic design assets for two high-profile projects: the White House Easter Egg Roll, serving approximately 21,000 attendees, and the CNBC and Inc. Magazine ICONIC tour, reaching an estimated 24,000+ attendees across three cities.

IMAGES ILLUSTRATING POINTS

UI COVER BADES FOR UNITS - POPART LEAN SAMPLE OF BOOK ILLUSTRATION - 1984

ITH CHALLENGEU

s the owner of an e-learning platform pportunity for students to virtually earn iploma. Preceding Covid-19, this was a ept at the time.

hic designer of the American division of asks included but were not limited to: engaging educational content in partnership achers and curriculum writers ng materials for the company overall look of the cover icons for subjects, . math content

mentoring two graphic design interns videographer for gif based content. nt on the platform