At LZF, we like to believe that ideas are like atoms attracted to one another, bouncing off each other,
crashing together to produce surprising, unexpected results. Just as in a laboratory experiment, the
different components come together to create new hypotheses.
This way of looking at the creative process is in our DNA. That is why we see LZF as a meeting place,
a great laboratory where our ideas converge with those of others to create something new. Things
have always been this way, ever since our beginnings, we were just not always aware of it. Now, if
we look closely at our experience, our history, at the things which have allowed us to become who we
are, we realise how important this way of working really is for us. This is why we have created LZF
LAB: a meeting place, a place to work, to experiment freely with new projects, and work with our
collaborators. A place equipped with the necessary tools, where we develop new ideas and prototypes,
but also where we can reflect upon wh
