Selling your home is a complex experience that requires expertise to navigate, and the guidance of a trusted advisor. Our job is to ensure you make the best decisions possible and sell your home for the most favorable terms. From pricing strategies, to marketing, to contract negotiations, and managing all the details, we’ll be by your side every step of the way.
THE REALTOR WHO KNOWS REYNOLDS BY HEART
25 YEARS OF TRUSTED MARKET LEADERSHIP
THE YEAR IN REVIEW
$1B+ Total Career Sales
$129M+ 2025 Sales Volume
52 Clients Served in 2025
Since 2020, over 270 sellers have trusted Riezl to guide them through the sale of their homes, with an average sales price of $2,600,000.
Sugar Run | $4,395,000
Linger Longer Drive
1240 Armor Point | $7,250,000
1551 Jackson Ridge Road | $4,150,000
1111 Longview Commons | $4,445,000
1040 South Shoals Drive | $6,700,000
Q&A with Riezl Baker
If you know Lake Oconee, you probably know Riezl Baker. For over two decades, she’s been a driving force in shaping the community—not just through real estate but through her deeprooted philanthropy and leadership.
Q: Riezl, you’ve been a part of the Lake Oconee community for over two decades. What makes this place so special to you?
A: Lake Oconee is more than just a real estate market to me—it’s home. I moved here in 1997 and immediately fell in love with the beauty, the sense of community, and the people. Over the years, I’ve built strong relationships with my clients and neighbors, and I love seeing the area continue to grow and thrive.
Q: You co-founded Luxury Lake Oconee Real Estate Group in 2020. What inspired you to take that step?
A: My husband, Ted, and I have a combined 40+ years of experience in the Lake Oconee market, and we wanted to create a boutique real estate firm that offers the highest level of service, expertise, and 100% client satisfaction. Our mission is simple: to provide unparalleled marketing, strategic guidance, and a seamless buying or selling experience for our clients.
Q: 2024 was a remarkable year for your business. What are a few highlights you’re especially proud of?
A: In 2024, I had a year I’m both proud of and grateful for—closing over $120 million in sales and helping 54 clients achieve their real estate goals. I was also humbled to be recognized as a RIS Media Real Estate Newsmaker & Achiever and ranked among the top 1% of GA MLS agents. But beyond the accolades, the part of my work I am most proud of is the relationships I build with my clients. Their trust in me is something I deeply value, and being part of their experience is an honor I never take for granted.
Q: You started your career in hospitality before transitioning to real estate. How has that shaped your approach?
A: My background in hospitality taught me the importance of client experience, attention to detail, and strategic planning. I spent seven years in operations and sales with Hyatt Hotels and later became the Director of the Athens Convention & Visitors Bureau. That experience helped me develop the skills I use every day in real estate—whether it’s negotiating, marketing, or showing properties—my goal is always to make the process as smooth as possible for my clients.
Q: When you’re not selling homes or leading community initiatives, how do you spend your time?
A: Family is everything to me. My husband and I have been married for 27 years, and we’re so proud of our two children—Stuart at Yale and Remi at NYU. We love traveling, exploring new places, and making memories together. I also love sharing meals with family and friends, whether I’m cooking in the kitchen, exploring different cultures through new flavors, or trying out a new restaurant. It’s a way for me to bond, explore, and experience the joy that food brings to life.
Q: Any advice for buyers or sellers in today’s market?
A: Buying or selling a home is a significant and personal milestone, and the most important thing I recommend to any buyer or seller is finding a trusted advisor to guide them through the process. In today’s competitive market, it’s essential to consider an agent’s experience—how long they’ve been in the business—and their local market knowledge to ensure you have the right guidance every step of the way.
COMMUNITY Impact
Community is at the heart of my work. From co-founding the Lake Oconee Food & Wine Festival to serving on the board of the Oconee Performing Arts Society and launching the Reynolds International Club, giving back is my passion. One of my greatest honors was helping establish St. Mary’s Hospital and chairing the record-breaking 2025 Heart & Soul Gala, which raised $800,000. This is the work I’m most proud of!
2025 Heart and Soul Gala
2025 Heart and Soul Gala Committee
2025 Food & Wine Festival
OPAS Executive Director & Performer
Luxury LEO: Elevating the Art of Selling Luxury Homes
What is Luxury LEO?
Exclusively developed by Riezl Baker, the LUXURY LEO strategy—Listing Excellence Optimization (LEO) and Listing Event Order (LEO)—is a tailored approach designed to maximize exposure, attract ideal buyers, and deliver exceptional results.
Luxury LEO was created with the understanding that in the luxury market, narrative, presentation, and strategic timing make all the difference—and that principle is at the heart of our strategy.
We refine every detail of the selling process, providing a comprehensive listing experience that combines deep market insights, strategic pricing, and a multi-channel marketing approach to showcase your home’s unique features and ensure it receives the exposure it deserves.
The Luxury LEO Approach:
Listing Excellence Optimization: Tailored to highlight your home’s unique features and maximize exposure.
Listing Event Order: Strategically timed to attract the right buyers at the right moment.
Why Luxury LEO Works:
Cutting-Edge Marketing: High-impact digital campaigns targeting your ideal buyer demographic.
Global Network Exposure: Present your property to brokers in over 70 countries.
Expert Staging & Presentation: Elevating your home to resonate with high-end buyers.
The Result?
A seamless listing experience from the first consultation to the closing table.
Extraordinary results that ensure your home stands out and sells for its highest value.
TAILORED LUXURY MARKETING STRATEGY
We execute high-impact digital and print marketing campaigns targeting affluent buyers in key markets while showcasing your property to top brokers in over 70 countries. Our expert staging and presentation services highlight your home’s full potential, ensuring it resonates with the right buyers.
Digital Showcase & Virtual Tours
Engage potential buyers with stunning visuals:
• High-definition photography
• Cinematic videography to capture the story of your home
• Drone footage
Targeted Social Media Campaigns
Harness the power of platforms like Instagram and Facebook to showcase your home’s luxury features. Continuous investment in tailored advertising ensures your property stays top of mind among affluent buyers.
Exclusive Listings on Premium Platforms
Your home will shine on top-tier sites that attract luxury buyers:
• Mansion Global, Wall Street Journal, Forbes, RIS Media
• Luxury-focused real estate networks and global platforms.
Prestigious Media Exposure
Get featured on high-visibility platforms like Mansion Global and Fox Business Network, elevating your property’s market presence internationally.
Personalized Email Marketing
Elegant, curated email campaigns reach a targeted list of high-net-worth buyers with personalized details about your property.
Networking with Affluent Circles
Our established network of buyers, investors, and influencers ensures your property reaches the most qualified prospects through direct, personal connections.
Staging & Exclusive Event Hosting
Professional home staging and invitation-only events create memorable experiences for buyers, making your home unforgettable.
International Exposure
Reach buyers worldwide through global real estate networks and international platforms to extend your property’s appeal.
SEO & Content Marketing
Engage potential buyers with content that highlights your home’s unique lifestyle, optimized for search engines for maximum visibility.
Print Advertising (Local & National)
Strategic print placements ensure your property’s exposure across both local and national luxury markets.
This comprehensive strategy combines the power of digital, media, and direct connections to bring your luxury home the attention it deserves. We’re committed to providing exceptional service and results.
LISTING EVENT ORDER
Coordinate Closing: Guide the seller through the closing process, addressing any concerns and ensuring a smooth transfer of ownership. 1 2 3 4 5 6 7 8 9 10 11 12
Set the Listing Price: Conduct a CMA to determine the right price based on market conditions, recent sales, and property features. Agree on the price with the seller.
Prepare the Property: Assist with repairs, renovations, and staging. Recommend staging services to enhance appeal.
Create Marketing Materials: Produce high-quality photos, videos, virtual tours, brochures, and ads (magazine, digital).
List the Property Online: Upload the property to MLS and top real estate websites with compelling, accurate details.
Promote the Listing: Implement a multi-channel marketing strategy including social media, real estate websites, email campaigns, and open houses.
Respond to Inquiries: Answer questions from potential buyers quickly with detailed, accurate information.
Coordinate Showings: Schedule and accompany buyers during showings. Highlight the property’s features and address concerns.
Gather Feedback: Collect feedback after showings and share with the seller for potential improvements.
Negotiate Offers: Present offers to the seller, negotiate terms, and facilitate the process to achieve the best outcome.
Complete Paperwork: Assist the seller in completing all necessary paperwork (agreements, disclosures) after an offer is accepted.
Facilitate Inspections/Appraisals: Coordinate inspections and appraisals, helping prepare the property and ensuring timely completion.
