GVLC
Carpenter & Contractor Loyalty Program | Pan India | Loyltworks
2,00,000+ Members Enrolled Pan India Geographic Reach QR-Based Purchase Tracking
| www.loylt.works | Confidential
Vishesh Labh Club
by Godrej Locks
PROGRAM OVERVIEW
Program Name
Godrej Vishesh Labh Club (GVLC)
Program Type
Carpenter & Contractor Loyalty Program
Target Audience
Contractors & Carpenters
Geography Pan India
Engagement Model
QR-based purchase tracking with rewards & recognition
Key Objective Drive sustained brand preference, improve influencer engagement, and build long-term loyalty
Technology Platform Loyltworks
CLIENT OVERVIEW
Godrej Locks & Security, part of the 125-year-old Godrej Group, is India's most trusted name in home and institutional security.
With products ranging from mechanical locks to advanced digital and biometric systems, the brand is synonymous with quality and innovation.
Recognizing that contractors & carpenters are key influencers, Godrej launched the GVLC to build structured long-term engagement.
THE SOLUTION
Separate apps for contractors/carpenters and sales executives for smooth onboarding & QR scanning.
Intelligent
with
Accidental
PERFORMANCE HIGHLIGHTS
2,00,000+
Contractors &
Carpenters Enrolled
PROGRAM EXECUTION
The GVLC program was rolled out in phases across regions ensuring structured adoption and continuous optimization. Close collaboration between Godrej's marketing and technology teams ensured alignment with business objectives. Field sales executives were empowered via a dedicated app for member onboarding, QR scanning assistance, and real-time troubleshooting.
✓ Strengthened Influencer Loyalty
Established a direct and structured engagement channel, driving sustained brand preference among contractors and carpenters. ✓ Expanded National Reach
Successfully onboarded 2L+ active members, reinforcing Godrej's strong presence across competitive markets.
✓ Enhanced Competitive Positioning
Differentiated the brand in a crowded hardware segment through a scalable, digitally enabled loyalty ecosystem. ✓ Improved Engagement & Retention
QR-based rewards, referrals, and value-added benefits such as accidental insurance boosted long-term participation.
✓
Built Deeper Brand Advocacy
Combined digital innovation with on-ground support to foster trust, repeat preference, and stronger influencer relationships.
KEY INSIGHT "
In highly competitive hardware markets, long-term influencer loyalty is driven not just by rewards but by structured engagement, recognition, and added value. By integrating real-time tracking, aspirational benefits, and meaningful protection coverage, Godrej Locks successfully moved from transactional incentives to relationship-driven loyalty.
ABOUT LOYLTWORKS
Loyltworks is a loyalty and engagement solutions provider that helps brands design and manage customer, channel, and trade loyalty programs focused on behavioural engagement and measurable outcomes. By combining strategic program design, intuitive digital platforms, and ongoing performance optimisation, Loyltworks enables organizations to build structured, data-driven ecosystems that foster long-term relationships and sustainable business growth.