Lourdes Alatriste Listing Presentation

L OURDESA LATRISTE

ONLY THE BEST WILL DO

Having sold over $1.5 Billion throughout her career, Lourdes’ clients have come to depend on her time and time again, making her the go to real estate expert in the South Florida luxury sales market. Lourdes has represented both sellers and buyers, many of them celebrities, top CEOs and high-net-worth individuals and influencers.

ELEVATE YOUR EXPECTATIONS

Executive Director of Luxury Sales and Knight Frank Residential Cardholder.

This global reach combined with her personalized attention and local expertise is what sets her apart from the rest and makes Lourdes the only choice. Her relationships from Europe, Mexico, and S America to the Hamptons and beyond are a product of her excellent reputation, diligent work ethic, encyclopedic knowledge and dedication to her clients.

OVER $230M SOLD 2022

Recognized by the Wall Street Journal as one of the top sales agents worldwide, Lourdes Alatriste is a leader in the Miami premium real estate market. Throughout her career, Lourdes has cemented her success as a high-end luxury property advisor. In each calendar year, she has surpassed her own sales records.

IT’S WHAT SETS HER APART

Lourdes consistently leverages the strength of the Douglas Elliman Real Estate and Knight Frank Residential networks, in more than 60 countries and with more than 25,300 professionals worldwide. With our industry-leading public relations and innovative marketing expertise, we know how to tell the unique story of your property like no one else can.

DOUGLAS ELLIMAN

Provides the best-in-class resources and expertise to position and promote your property for a successful sale.

PRE

From planning, pricing, staging and professional photography to developing marketing assets, including direct mail and email campaigns, property websites, brochures and more.

LAUNCH

Posted on Elliman.com and syndicated across leading real estate websites. To complement online search, word is spread via digital marketing, direct mail and personal networking.

POST

A coordinated 360-degree strategic marketing and public relations plan is developed to ensure that all marketing channels are saturated with content about your project.

PUBLIC RELATIONS

With our industry-leading public relations and innovative marketing expertise, we know how to tell the unique story of your property like no one else can. We help your agent put your property in the spotlight and set the stage for attracting the right buyer.

PHOTOGRAPHY

STILL PHOTOS include interior, exterior, twilight, and aerial shots.

VIDEO

Complete property and drone VIDEOS

DIRECT MAIL

DIRECT MAIL CAMPAIGN throughout Coral Gables and surrounding area.

PRINT

BROCHURE professional, soft touch brochure including high resolution photography and property details.

FEATURED as a retail display showcase in key Douglas Elliman gallery office nationwide.

DIGITAL

PROPERTY WEBSITE with personalized URL

PROPERTY SPOTLIGHT on EllimanTV featured throughout Elliman Florida offices

DIGITAL BROCHURE linking to dedicated website and additional materials.

SOCIAL MEDIA

SOCIAL MEDIA CHANNELS

dedicated grid and story posts across @LourdesAlatriste

PAID ADVERTISEMENTS across @DouglasEllimanFlorida and @DouglasElliman targeting specific communities and clientele, based on buyer profile

FACEBOOK & INSTAGRAM 2-week ad campaign through our AI program AdPro targeting audiences based on user’s interests, location and more.

FACEBOOK & INSTAGRAM

dedicated grid property post on @KnightFrank

SEO WEB dedicated and follow up strategy

ADVERTISING CAMPAIGN on Google gisplay

FEATURED LISTING SPOT on MansionsGlobal.com and WSJ.com with approx. 42M unique visitors each

EVENT PLANING

With the consent of both listing agent and seller, the DE Public Relations Team offers high-end luxury brands the opportunity to hold both intimate and high-level events at DE listings.

INTERNATIONAL

ELLIMAN DESTINATION London

top 75 brokers + Knight Frank

ELLIMAN ASPIRE Palm Beach

top 250 brokers

WINTER EQUESTRIAN Festival

GLOBAL DRESSAGE Festival

PALM BEACH International boat show

F1 MIAMI

HAMPTONS CLASSIC

FORT LAUDERDALE International boat show

ART BASEL MIAMI

BESPOKE EVENTS to activate broker connections and client awareness

LUXURY AGENT Exclusive preview

CLIENT/AGENT Cocktail event

PROPERTY FEATURES

The DE Public Relations

Team will begin outreach to a variety of publications for property feature coverage. This pitch will highlight the most noteworthy qualities of the residence and location.

PUBLICATIONS

BARRONS

BUSINESS INSIDER DUJOUR

DWELL

FINANCIAL TIMES

FORBES

HOUSE BEAUTIFUL INMAN

LUX EXPOSÉ

MANSION GLOBAL

MIAMI HERALD

MODERN LUXURY

OFF THE MRKT

PROFILEMIAMI

REALTOR.COM

ROBB REPORT

SUN SENTINEL

THE REAL DEAL

THE WEEK

VERANDA

ADVERTISING

Curated media schedule matching the buyer profile for the property, utilizing top publications both locally and in target locations.

PRINT & DIGITAL

ASPEN TIMES

HAMPTONS MAGAZINE

HOLLYWOOD REPORTER

MIAMI HERALD

NANTUCKET MAGAZINE

NEW YORK POST

NY TIMES LISTING SPOTLIGHT

OCEAN DRIVE

REAL ESTATE MARKET & LIFESTYLE

E MAIL CAMPAIGN

EMAIL BLAST SERIES that highlight each stage of the listing from just listed, exclusive events, finishes spotlight and more.

MAILING LIST distributed to personal list of contacts comprised of top luxury real estate brokers, high-end clientele and prospective buyers.

AGENTS NETWORK promoted within the exclusive Douglas Elliman network comprised of 7,000 agents nationwide.

PUBLIC RELATIONS

The in-house DEPR Team work with your agent to prepare a comprehensive, strategy-driven plan for promoting your property. From premium photography for custom websites and email campaigns to staging your home for live and virtual viewing, we make sure everything is in place to launch your listing.

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ELLIMAN MAGAZINE

Represents the ultimate expression of the Elliman lifestyle, combining the arts, luxury and shelter in one unique space filled with real stories for real people. CIRCULATION 200,000 per issue. REACH 1,5000,000 people per year.

$17M

LA GORCE ISLAND

64 LA GORCE CIRCLE DRIVE

ACCOLADES

OVER $230 MILLION sold in 2022

OVER $1.5 BILLION in career sales

RANKED #3 individual sales by Douglas Elliman

WALL STREET JOURNAL top 250 realtors

NEWSWEEK top list of America’s Best

VARIETY Showbiz Elite 2021, 2022 & 2023

VANITY FAIR S Florida Business Leader

LOURDES ALATRISTE

Executive Director of Luxury Sales

Knight Frank residential cardholder

Sports & Entertainment division

1515 Sunset Dr #10

Coral Gables, FL 33143

lourdes.alatriste@elliman.com

lourdesalatristemiami.com

305 926 5322