December 23, 2024
POC: Peter Spalding 95-A Executive Dr. Edgewood, NY 11717
Phone: 631.694.1500 ext. 204 Cell: 631.848.6206
Email: pspalding@lgcli.com lorrainegregory.com Prepared For:
Case Study
Sisters of St. Dominic
Industry: Nonprofit Service: Print & Direct Mail
Challenge:
The Dominican Sisters, a faith-based nonprofit that serves the poor through charitable work in education, health care, and social justice, was seeking to improve response rates of their Direct Mail efforts. They had recently changed to a 4-color logo and letter in hopes of positively affecting their ROI, but response rates were lower.
Solution:
LGC welcomed the challenge to reverse the declining response rates. Armed with our inherent knowledge of nonprofit marketing, LGC researched historic performance of the Dominican Sisters’ direct mail outreach, analyzing creative, copy, and production specifications. Our recommendation: return to the more costeffective Black & White production. While using 2-color or 4-color are often great for garnering attention, the donor-base of the Dominican Sister’s perceived the use of color as unnecessary and portraying less of a need.
Results:
LGC tested our theory of returning to B&W production, and response rates immediately improved. For following mailings, we optimized copy, typography, and graphic layout and ROI further improved. Since then we have been fulfilling their direct mail for over 20 years.
Case Study
Northwell Health
Industry: Health care
Service: Print & Direct Mail
Challenge:
Northwell Health was seeking a streamlined process to communicate with existing patients and colleagues for their more than 4,600 member physicians and practices. Any delay or errors in communications via direct mail could very well lead to lost patients or legal exposure due to HIPAA violations.
Solution:
Working closely with Northwell Health, HIPAA certified-LGC and outside SAA providers developed a comprehensive start-to-finish communication plan that expertly navigated production obstacles, including ensuring HIPAA compliance, managing data processing, designing materials, obtaining approvals, and purchase orders, to deliver a flawless print and direct mail campaign. Importantly, the process seamlessly integrated into each partner’s workflow to avoid adding undue burden on any specific entity with minimal human intervention.
Results:
Lorraine Gregory Communications earned preferred vendor status and upheld our precision execution history for more than 5 million pieces mailed throughout the development and implementation process. And has helped limit Northwell Health’s HIPPA, legal and regulatory issues stemming from direct marketing communications.
Our outstanding account management and seamless project execution have expanded the Northwell Health account to LGC Studios, where we continue to produce high-quality training videos tailored to their needs.
Client Testimonial: Michael Dunne, MBA
Marketing Operations Specialist, Northwell Health
“A fantastic partner with Northwell Health for more than 10 years. Fast, reliable and friendly client services at all times. They get it.”
Case Study
St. John’s University
Industry: Education Service: Print & Direct Mail
Challenge:
St. John’s University needed a partner to handle the design and production of their annual appeals for multiple departments and alumni. Their goal was to save costs on both production and postage, while simultaneously increasing appeal giving.
Solution:
In true partnership fashion, a plan was crafted using unique, segmented appeal letters with personalized QR codes for digital annual fund payment and submission. The use of programmatic expressions based on demographic make-up and coding, allowed for minimal production runs which helped minimize overall spend.
Results:
LGC was able to achieve greater geographic saturation combining multiple segments which saved the University 20% in postage due to saturation in geographic area and approximately 30% in print and mailing production cost. While increasing the ease of data collection and funds with the use of QR codes and landing pages.
Case Study
New York Blood Center
Industry: Health care Service: Print & Direct Mail
Challenge:
As a long-time partner of New York Blood Center, we are tasked with managing several aspects of their donor engagement process. In addition to handling time-sensitive Print and Direct Mail operations for their donor outreach campaigns, they needed to streamline the warehousing and distribution of premium items for their donor loyalty program.
Solution:
We continued the successful fulfillment of their direct mail campaigns while implementing a streamlined warehousing and fulfillment system. By optimizing inventory management processes, we ensured that premium items were tracked in real-time, providing better visibility of stock levels. Our team also enhanced the fulfillment process by organizing the warehouse for faster picking and packing, so all donor premium items were shipped promptly and accurately.
Results:
Our partnership has strengthened NYBC’s communication strategies, significantly enhancing their donor engagement. The optimized inventory system improved efficiency, leading to faster and more accurate fulfillment of premium items, and delivering a seamless experience for donors. Our continued collaboration reflects a shared commitment to excellence through strategic communication and operational support.
Case Study
IPRO
Industry: Nonprofit
Service: Video and Animation Production
Challenge:
IPRO, a nonprofit that partners with government agencies, healthcare providers, and patients to improve healthcare quality and outcomes through innovative programs, was faced with the challenge of combating widespread misinformation and apprehension about the Covid-19 and other vaccines. Given the varying degrees of vaccination literacy, skepticism, and access to healthcare information, it was essential to develop a universally appealing and easily understandable communication strategy.
Solution:
LGC Studios, in partnership with IPRO, leveraged the power of visual storytelling through animation—a medium with broad appeal capable of breaking down complex information into digestible, relatable content. From storyboarding to designing the characters and environments, and animation, our team crafted an engaging and educational communication solution.
Results:
The video was instrumental in advocating for public health measures and ensuring accurate information reached the community. The animated video was exceptionally well received, and the success of the initial project led to requests for additional animated videos.
Client Testimonial: Theresa Jacobellis, Director, Communications Solutions, IPRO
Prior to my joining IPRO, Rich and I collaborated on projects for Good Samaritan University Hospital in West Islip; the Long Island Health Collaborative. When the need arose for help with animated video production in my new position, I immediately thought of Rich and reached out for assistance. The end result was completed quickly, creatively, and within budget. places to live, work and play.”
Case Study
St. Vincent de Paul
Industry: Nonprofit Service: Marketing
Challenge:
The Society St. Vincent de Paul needed an agency to bring continuity to all external communications and refresh brand standards across digital and print media with a key objective of preserving their existing brand equity.
Solution:
LGC began with development of new and modernized website, taking into account updated content strategies, current SEO targets, and PPC best practices. Using the website development as a base for brand continuity, LGC pulled key elements into the Society of St. Vincent De Paul’s monthly newsletter which is printed and mailed by LGC, and their annual report.
Results:
LGC’s comprehensive approach delivered measurable improvements across all communication channels for the Society of St. Vincent de Paul. Key outcomes included: improved website performance, greater brand continuity, improved donor engagement, and an award-winning newsletter design for direct mail distribution.
Client Testimonial: Joanne Courtien, Director of Development, The Society of St. Vincent de Paul Long Island (former)
“I have worked with Greg and his team at Lorraine Gregory Communications for more than a decade (probably two!) They are responsive, creative and resourceful. There is also a tremendous philanthropic culture at Lorraine Gregory that comes straight from the CEO’s office. They truly believe a business has a responsibility to make the communities they operate in better places to live, work and play.”
