Small Beer Headlines September - October 2023

Dear customer…

With all the rain we have had across July and the start of August, I sincerely hope you have all survived the flooding – where has the sun gone!!!!!!!!!!!!. What a bizarre time it has been for the trade. It seems for the first time since Covid people have planned to and finally gone away on their Summer holiday, mostly abroad, and the weather has felt more like February. The cost of living crisis continues to hike and the duty changes have meant headache and administration at a crucial trading time for us all. When will this industry catch a real break we ask?

We must plough on though and keep the pedal to the metal if we are to keep momentum

up. Headlines continues to be the vehicle we use to get the big messages out to you. If you sell cask beer, there is a brilliant Buy 3 Get 1 FOC on Sharp’s Solar Wave for every one of you, netting the price down significantly on this new, modern cask ale. Oktoberfest is becoming more and more popular and there are brands offering great deals on their beer and POS in order to support you with an Oktoberfest weekend –worth a try in these tough times!

Hallowe’en is also upon us (time is flying by) and there are loads of ideas on cocktails and event planning to help you maximise this increasingly popular on-trade event.

It is also amazing how generous and innovative our spirits suppliers continue to be – there is always so much variety and support to choose from so please take extra time to go through these deals and work out where the right support for you is.

Thanks for all your support over the Summer holidays. It is tough for us all and we are here to help you, so please get in touch as often as you can.

It’ll soon be Christmas……..

CASK ALE WEEK

21 SEP - 1 OCT 2023

CELEBRATE BRITAIN’S NATIONAL DRINK

Cask Ale Week is a brilliant opportunity for On Trade venues to get involved and encourage your customers to try and promote real ale by organising events and activities throughout the week.

Formed in the early nineties by Cask Marque, Cask Ale Week is supported by the major trade organisations, brewers & pub groups as well as The Campaign for Real Ale (CAMRA).

To get involved, download resources from CASKALEWEEK.CO.UK

GREAT TRADITION * A TOP FERMENTER

Ales are the oldest style of beers, with roots firmly in British history.

You could link your planned current events with Cask Ale Week to maximise publicity. You don’t have to be a Cask Marque member to take part.

A unique style of beer made with water, malted barley, hops and yeast - a living thing thanks to the fermenting yeast that remains in the barrel.

“THE FASTEST SELLING CASK ALE IN THE

UK”

Made with 100% natural ingredients, Greene King IPA is a pint people trust and recommend to friends**

Cask ale is more complex and fuller in body than lager.

A PERFECT MATCH THE PERFECT SERVE

Cask conditions and settles in the pub, develops its true character and elegance and the iconic beer hand pull delivers the perfect pint. Requiring that extra effort from brewing, delivery and maintaining in the pub cellar through to the final serve.

THE ORIGINAL ‘CRAFT BEER’

It’s uniqueness and taste are ONLY AVAILABLE IN THE ON-TRADE!

COMINGSOON! dec 25 christmas day dec 31 new year’s eve nov 5 bonfire night

BORN HAZY BREWED JUICY WITH SPECIALITY INGREDIENTS

FOLLOW US @SHARPSBREWERY

VISIT US AT WWW.SHARPSBREWERY.CO.UK

¹ MALTED WHEAT, FLAKED OATS, IDAHO 7 CRYO HOPS

WE BREWED SOLAR WAVE

HAZY IPA TO BRING A NEW WAVE OF ENERGY TO CASK BEER & BRING NEW DRINKERS ALONG FOR THE RIDE.

A VIBRANT, GOLDEN, JUICY IPA, BREWED WITH SPECIALITY INGREDIENTS¹ TO HIT THE SWEETSPOT BETWEEN FRUITINESS & HOP BITTERNESS.

BIG, TROPICAL HOP AROMAS, LOWER FIZZ & A DISTINCTIVE GOLDEN HAZE ARE ACCOMPANIED BY A TASTE THAT’S BURSTING WITH JUICY HOP FLAVOUR. SOLAR WAVE HAZY IPA IS CREATED BY A PASSIONATE BUNCH OF BREWERS & BEER LOVERS ON THE NORTH CORNISH COAST.

TAP & GO

SCAN ME TO FIND OUT MORE

NO SETTLING REQUIRED

HAZY CASK ALE LOW FIZZ MODERN HAZE

FULL-ON JUICY FLAVOURS

GOLDEN AND IPA ARE THE ONLY COLOUR AND STYLE TO SEE GROWTH IN CASK ALE BY +2.9% ²

TAPPING INTO THE CRAFT TRENDS, A CATEGORY WHICH HAS GROWN IN THE ON TRADE BY 68% SINCE 2018! ³

APPEARANCE

HAZY, GOLDEN, LOW-FIZZ

AROMA

HOPPY, FRUITY, TROPICAL

BODY

MEDIUM, SMOOTH, SOFT

TASTE

VIBRANT, JUICY TANGERINE, PINEAPPLE FINISH

JUICY, REFRESHING, HOP BITTERNESS

CASK ABV 4.6%

NEW DOOM BAR 50L KEG

WHY ARE WE LAUNCHING DOOM BAR KEG?

AS THE UK’S #1 AMBER ALE 1 WE WANT TO ENSURE ALE DRINKERS HAVE THE OPPORTUNITY TO ENJOY DOOM BAR ACROSS A WIDER RANGE OF OCCASIONS.

DOOM BAR KEG OFFERS A PREMIUM ALTERNATIVE VS CURRENT CORE KEG COMPETITORS AND WILL ALSO DELIVER IMPROVED QUALITY WHERE CASK SALES ARE TOO LOW (BENEATH 1.5 x 9 GALLON FIRKINS/WEEK)

4.3%

NEW NUCLEATED GLASS

AVAILABLE

AUGUST 2023

50L KEG FORMAT

AVAILABLE ON-TRADE FORMATS T-BAR AND FONT

UPDATED NUCLEATED GLASS FOR BOTH KEG AND CASK

WHY CHOOSE DOOM BAR KEG?

1. MORE DRINKERS BROADENING THE APPEAL OF THE TRADITIONAL KEG ALE CATEGORY TO MORE PEOPLE. DOOM BAR KEG HAS INCREASED APPEAL WITH YOUNGER DRINKERS THAN JOHN SMITH’S AND SHIPYARD WHILST MAINTAINING APPEAL WITH OLDER CORE KEG DRINKERS 2 .

2. THE LIQUID WILL BE THE SAME GREAT TASTING AND AWARD-WINNING LIQUID THAT WE HAVE SEEN IN THE OFF-TRADE BOTTLE AND CAN PRODUCTS, OPTIMISED FOR THE ON-TRADE EXPERIENCE AND FONT DISPENSE.

3. SPENDING MORE – DRINKERS ARE PREPARED TO PAY MORE FOR DOOM BAR VS THE CATEGORY LEADER. DRINKERS TOLD US THEY’RE PREPARED TO PAY MORE FOR DOOM BAR KEG VS THE UK’S LEADING CORE KEG ALE JOHN SMITH’S 3 .

INTRODUCING LOOSEHEADZ LAGER

LAGER | ABV 4.5% 30L

KEG

PEOPLE’S CAPTAIN HAVE PARTNERED WITH LOOSEHEADZ TO BRING YOU LOOSEHEADZ LAGER. 10P FROM EVERY PINT WILL BE DONATED TO LOOSEHEADZ TO SUPPORT THEIR MISSION TO PLACE A MENTAL HEALTH FIRST AIDER INTO EVERY RUGBY CLUB IN THE WORLD.

CORE RANGE

LEGEND AMERICAN PALE ALE

ABV 4.2% 30L KEG

LEGEND HAS HIS HAND UP BECAUSE HE’S BRAVE ENOUGH TO ASK FOR HELP - PUT YOUR HANDS UP FOR YOUR MATES. 10P FROM EVERY PINT GOES TO THE PEOPLE’S CAPTAIN FOUNDATION

STEREOTYPE LAGER

ABV 4.5% 30L KEG

EVERYONE TOLD US LAGERS ARE FOR BLOKES AND THEY’RE ALL THE SAME. SO, WE TOLD OUR ARTIST, NATHAN, OUR LAGER WON’T BE LIKE ANYONE ELSE’S AND WE WANT A CHARACTER TO REPRESENT INCLUSIVITY.

“Peachy………”

BUY ANY 3 KEGS OF ASAHI SUPER DRY

AND RECEIVE A RUGBY WORLD CUP 2023 POS KIT

SCAN TO VIEW THE ASD POS KIT

craft cans sep - oct 2023

GREAT BRITISH BOTTLED ALES FROM SMALL BEER

The perfect way to tap in to the growing market place for offering a great range of British Beers is to offer a great range of British Bottled Beers. You can do food matching evenings with them, sell them as off-sales to stop your customers going to the supermarkets or just display a great range on the back bar to entice a purchase. Below are just a few of the many we can offer. Call us to find out more.

2ND - 8TH OCTOBER 25TH ANNUAL

CELEBRATING THE RISING INDIAN RESTAURANT INDUSTRY AND SALUTING THE COUNTRY’S FAVOURITE CUISINE.

The nation's love affair with curry shows no signs of slowing and that’s what we’re celebrating with National Curry Week!

Why not join in to help raise money for poverty focussed charities? For example, designate a dish from your menu to donate £1 per plate sold.

You can download the official posters and social media assets to help you promote the week. WWW.NATIONALCURRYWEEK.CO.UK

OUR HOT TIPS...

A WEEKLY CURRY CLUB is a great way to boost mid-week trade. If you don't already run one, use Curry Week as your launch!

Increase your customers’ average spend and your gross profit by OFFERING A RANGE OF EXTRAS such as naan bread, poppadoms and potato/vegetable options.

Run a special offer on ASIAN BEERS & CIDERS for the week.

If your venue is drinks led, think about adding a special range of Curry Week BAR SNACKS. You can even pre-buy these to make it easier.

Make sure you offer VEGETARIAN, VEGAN AND GLUTEN FREE options.

Promote DRINK PAIRINGS with your curries and offer a special price if ordered together. The most popular pairing for curry is beer, but you can also pair well with wine.

Street food has increased in popularity over the last few years. Help your venue stand out with an interesting STREET FOOD MENU rather than a traditional curry offering.

Promote your offering on social media. Don’t forget to use #nationalcurryweek and post in local community groups to reach a wider customer base.

CURRY CLUB

JOIN US FOR EVERY TUESDAY

SCORE BIG WITH THE

RUGBY WORLD CUP

8TH SEPTEMBER - 28TH OCTOBER

20 COUNTRIES • 48 MATCHES • 6 WEEKS

ALL HOME NATION GROUP MATCHES AT WEEKENDS!

GROUP MATCHES: 8TH SEPT - 8TH OCT

ENGLAND

England v Argentina - Sat 9th Sept, 20:00

England v Japan - Sun 17th Sept, 20:00

England v Chile - Sat 23rd Sept, 16:45

England v Samoa - Sat 7th Oct, 16:45

SCOTLAND

South Africa v Scotland - Sun 10th Sept, 16:45

Scotland v Tonga - Sun 24th Sept, 16:45

Scotland v Romania - Sat 30th Sept, 20:00

Ireland v Scotland - Sat 7th Oct, 20:00

WALES

Wales v Fiji - Sun 10th Sept, 20:00

Wales v Portugal - Sat 16th Sept, 16:45

Wales v Australia - Sun 24th Sept, 20:00

Wales v Georgia - Sat 7th Oct, 14:00

QUARTER-FINALS: 14TH & 15TH OCT - 16:00 & 20:00

SEMI-FINALS: 20TH & 21ST OCT - 20:00

For full fixtures, scan the QR code

BRONZE FINAL: 27TH OCT - 20:00

FINAL: 28TH OCT - 20:00

ITV has exclusive broadcasting rights - no special TV package is required!

Cask Ale Week coincides with the Rugby World Cup –capitalise on this by running a special ‘TRY’ offer on 3 x 1/3 pints of cask ales throughout the week.

Promote beers and other drinks in your range that are relevant to competing nations with special offers

Asahi Superdry is the Official Beer of the Rugby World Cup 2023! Now also available in 0.0%!

You could also create a themed menu for the tournament with some international dishes.

Win With Wine This Autumn

There are entry and world-class examples of almost every grape variety in the world. Be strategic and promote the quality perception of these varieties.

53% * Drink wine in pubs, bars, or restaurants at least once a week

70% of customers think pubs/bars DON’T provide enough information to help make informed decisions when ordering wine (43% for restaurants).

Consider getting more creative with wine menus.

Maximise the ‘theatre’ that exists when ordering wine for greater potential.

Train your team to taste wine and talk about it in a language that they can relate to.

Focus on a service-based wine training approach.

Target young drinkers as they are driving an increase in demand for wine.

Appeal to Millennials and even early 20s.

70% *

Say that choosing wine is one of the most enjoyable experiences of going out to pubs, bars, and restaurants

36% *

Are drinking more wine now compared to 12 months ago

Buy 2 & Save £3.00 on a great range of spirits

Products included: Cotswolds Single Malt Whisky, Aber Falls Single Malt Welsh Whisky, Don Papa Rum, Buffalo Trace Bourbon Whiskey, Jaffa Cake Rum, Depth Charge Spiced Rum, Rumbullion Chilli & Chocolate, Rumbullion, Project Black Cherry Rum, Adnams Single Malt Whisky, Appleton Estate Signature Blend Rum, Kyrö Malt Whisky

IDEAL FOR OUTDOOR VENUES AND EVENTS

Simply chill, and pour into a plastic/paper cup with ice with garnish optional.

THE PERFECT SERVE

Serve in a glass with garnish for the full mixologist experience, at a price point to reflect this.

Buy 2 cases and get a free cocktail shaker and a tote bag or Buy 8 cases and get a free case*

#lowandno

This area of our business is accelerating quickly! Are you stocking the brands that are driving the category?

For every bottle sold, MOOSE will plant 3 trees to #savethesnow

MOOSE is a vodka based botanical spirit

With the real pressed fruit & lighter ABV of 21% the flavour is unrivalled. Blended together with organic herbs, this is an exciting, themoosedrink.com

High versatile product that covers all consumers' tastes

@themoosedrink

B O T TLE O F

BE L V OIR F AR M

ELDERFLOWER CORDIAL

When you buy 6 bottles of NU À Prosecco

www.belvoirfa

Ingredients

15ml Belvoir Farm

Elderflower Cordial NUÀ Prosecco Sprigs of Mint

THE RE C I P E Free

Method lde

Get into the spirit this HALLOWEEN

FAMILY AFFAIR

Halloween presents huge potential to engage customers of all types - it’s no surprise that the event is popular with families, and outside of the late-night scene, venues can embrace this with child-friendly day time events and promotions.

SHAREABLE

Groups of friends generate the highest sales at Halloween so consider sharing buckets and pitchers and promote offers encouraging friends to get together at your venue.

DRESS TO IMPRESS

• Dress up your venue with cobwebs, pumpkins, and skeletons.

• Create some spooky sounds –include Halloween classics such as Ghostbusters, Highway to Hell, Monster Mash and, of course, Thriller!

• Run a fancy dress competition with a prize for the best costume. Make sure your staff are in fancy dress too!

SCREAM OUT LOUD

• Set up Facebook events.

• Post teasers of your décor and drinks on Instagram Stories.

• Use popular Halloween hashtags.

• Tag drinks brands in your posts.

• Encourage your customers to post pictures from your events.

SEASON FOR SPIRITS

Vodka, Tequila, Bourbon, and Rum see a substantial sales uplift over Halloween. Create your own Halloween-themed cocktails and mocktails, a spooktacular way to increase margins.

Get creative with your garnishes by using themed decorations – edible eyeballs, jelly spiders and plastic vampire teeth are a few to get you started!

HOW IT WORKS

STEP 1 STEP 3 STEP 4

STEP 2

SMALL BEER ONLINE ORDERING APP

Our Online Ordering App is here, tested and ready to go. If you already have an account with us, you can now place your order on our App. It will land straight in to our system for the delivery day you select in line with your normal delivery days. All the offers are on there plus some exclusive online ones too!

OFFICE OPENING HOURS

Monday - Friday 8.30am - 5pm, Bank Holidays 9am - 12noon. An answer machine is in operation at all other times.

WAYS TO PAY SMALL BEER

Direct Debit is our preferred method of payment. Credit and Debit Cards are also accepted - Mastercard & Visa. You can pay us by BACS - call us for our account details.

OFFERS IN THIS BROCHURE

All offers in this brochure are offered subject to availability. Please call Telesales or your Sales Representative to discuss any offers and we will endeavour to meet your requirements.

ALLERGENS

“At Small Beer Ltd we are committed to providing you with all the information you need on allergens contained within the items that you purchase from us. We hold all this information on file and we therefore request that you make us aware of the information you require at the time of purchase and we will be only too happy to tell you these, post them to you or send them by email.”

YOU CAN FIND AN ELECTRONIC VERSION OF THIS BROCHURE AT WWW.SMALLBEERWHOLESALE.CO.UK/BROCHURES