Small Beer Headlines May - June 2023

Dear customer…

Welcome to Headlines for May and June 2023.

It has been a long winter hasn’t it! We are all ready for some sunshine and some beer garden action. We can dust off the parasols, clean up the outside furniture and open the outdoor bars once again. I personally cannot wait for this. To get back to some warmth after all the negative news and dark daytimes will be an absolute pleasure.

So, to celebrate and help you stock up your fridges for some rapid-fire outdoor service, we have teamed up with United Dutch Breweries for the return of a classic European Lager in

Oranjeboom. Still brewed to that crisp 5%, with a price point to match, it is sure to help you put bottle bundle deals together for your garden parties or concerts –give it a try today – we can drop some samples off for you to try, and at £9.99 per case, it’s a margin maker for sure.

Fever-Tree have launched their new range of Adult Soft Drinks in 275ml bottles. Ginger Beer, Cloudy British Apple, Raspberry Lemonade and Sicilian Lemonade are all available now on a £1 Off per case introductory offer. I am sure they will complement their 200ml range brilliantly and the case size of 12 bottles helps you

keep your stock levels lower too. Again, we can get you some samples if you would like to try them first.

Thanks to the rest of our brilliant suppliers. There is always so much to go at for

craft cans may - jun 2023

NOW PERMANENTLY STOCKED

GREAT BRITISH BOTTLED ALES FROM SMALL BEER

The perfect way to tap in to the growing market place for offering a great range of British Beers is to offer a great range of British Bottled Beers. You can do food matching evenings with them, sell them as off-sales to stop your customers going to the supermarkets or just display a great range on the back bar to entice a purchase. Below are just a few of the many we can offer. Call us to find out more.

THE CIDER MARKET*

PREMIUM

PR FIT P TENTIAL

Cider generates over 1.5 bn* of sales in UK pubs annually with premium brands showing the strongest growth. Unlike other drinks categories cider is at the start of its premiumisation journey and coupled with its strong heritage the sector offers brilliant potential for the On Trade.

PINTS SOLD DAILY 870k

BOTTLES BOUGHT WEEKLY 2M

SALES PER PUB YEARLY £16.9k

opportunity to drive value growth through increasing customer spend

46% WILLING TO TRADE UP

Category health has been driven by PREMIUMISATION, causing total cider On Trade value sales to rise by 2.1 percentage points over the last 12 months

Premium apple = 23.1% VOLUME GROWTH in the last 3 years

Premium flavoured cider = 78.2% VOLUME GROWTH in the last 3 years

Flavoured packaged cider is key to generating more trade-up sales opportunities, as PREMIUM VARIANTS make up TWO THIRDS OF ALL PACKAGED CIDER VALUE

GREATER CHOICE of premium flavoured ciders and No & Low Alcohol offerings continues to push new consumers toward the category while maintaining existing drinkers

Draught and packaged options can complement each other to provide variety and trade up options across apple and flavoured ciders

Customers are spending more per visit although visiting less, therefore stocking a selection of premium apple and particularly premium exotic flavoured ciders in the fridge can tap into this willingness to trade up

PREMIUM CIDER IN NUMBERS

195% 16% 68% 73% = = = =

THE GROWTH OF PREMIUM FRUIT CIDER

OF CIDER DRINKERS SPECIFY A BRAND WHEN ORDERING

THE AVERAGE THROUGHPUT OF PREMIUM CIDER OF ALL PACKAGED CIDER SALES ARE PREMIUM

WORLD GIN DAY

World Gin Day is the perfect opportunity to promote this key category in your venue and maximise profits with special gin pairings and cocktails.

SATURDAY 10 TH JUNE

,, Let’s celebrate this wonderful juniper-laced spirit in all its glory!

,,

The gin category has flourished as brands have tapped into flavour trends and cocktail occasions, with consumers trying more innovative gins from craft distillers experimenting with unusual botanicals. Tempt customers to taste your featured gins by using the correct glassware and garnishes and adding a sense of theatre to the experience. Remember customers are more adventurous and experimental than ever with their cocktail choice. Here are a couple of our suggestions:

WIBBLE

INGREDIENTS:

• 25ml Whitley Neill Original

• 25ml sloe gin

• 25ml pink grapefruit

• 10ml lemon

• 10ml Chambord

• 10ml sugar

METHOD:

1. Shake with cubed ice.

2. Strain into a highball glass with ice

3. Garnish with grapefruit & berries.

CLOVER CLUB

INGREDIENTS:

• 40ml Whitley Neill Original

• 20ml raspberry syrup

• 15ml Martini Extra Dry

• 15ml lemon juice

• 1 egg white

METHOD:

1. Shake with cubed ice.

2. Double strain into a chilled coupette.

3. Garnish with raspberry.

TOP 10 GIN BRANDS *

1 2 3 4 5 7 8 9 10 6

MIXING IT UP FOR DADS

TO MAKE MORE PROFIT!

Make Father’s Day one to remember with great Dad friendly cocktails! Innovative twists and bespoke drinks make cocktails perfect for encouraging more sales on Father’s Day. After all, Dads deserve a drink!

LAGERITO

Ingredients:

• 40ml Bacardi Carta Blanca

• 15ml lime juice

• 15ml sugar syrup

• 10ml crème de peche

• 25ml pineapple juice

• 8-10 mint leaves

• 50ml lager

Method:

1. Build all ingredients in a highball glass.

2. Churn with crushed ice.

3. Top with lager.

4. Stir then top with more crushed ice.

Garnish: Mint sprig

FATHER'S

PEAR & PORT

Ingredients:

• 35ml Bombay Sapphire

• 15ml port

• 15ml pear juice

• Tonic top

Method:

1. Build in a highball glass with cubed ice.

Garnish: Pear slice

GLOBE TROTTER

Ingredients:

• 40ml Dewar’s 12 year old

• 20ml spiced pear syrup

• 1 dash Angostura Bitters

• 140ml soda water

Method:

1. Build in a highball glass with cubed ice.

Garnish: Star anise & an orange slice

#lowandno

This area of our business is accelerating quickly! Are you stocking the brands that are driving the category?

ONLY £11.99 EXCL. VAT PER 24 X 250ML CASE COMPARE THIS TO OUR RED BULL PRICE OF £23.15 EXCL. VAT PER CASE

“We dare you to taste test this versus Red Bull, you will never go back we promise you!”

BUY ANY 2 FOR £10 IN MAY & JUNE

£6.23 PLUS VAT per case of 24 x 330ml (CAN)

AVAILABLE IN STILL & SPARKLING

Cheers to Charles!

CORONATION BUMPER BANK HOLIDAY WEEKEND

6TH TO 8TH MAY

Pubs & bars across the country are set to benefit from this much needed boost to spring sales as the country comes together to celebrate this historic moment. With careful planning this well-timed extended weekend represents a fantastic opportunity to boost sales & increase footfall at your venue.

HIGHLIGHTS

SAT 6 TH THE CORONATION SERVICE AT WESTMINSTER ABBEY

SUN 7 TH THE CORONATION CONCERT AT WINDSOR CASTLE Live on BBC

THE CORONATION BIG LUNCH

DON’T FORGET!

May has a trio of bank holidays to plan for.

SUN 7 TH

MON 8 TH

Beer HEADLINES · may-jun 2023

Neighbours and communities across the United Kingdom are invited to share food and fun together at Coronation Big Lunches in a nationwide act of celebration and friendship.

THE BIG HELP OUT

To encourage people to try volunteering for themselves and join the work being undertaken to support their local areas.

ATTRACT THE CROWDS

Host an event at your venue to bring your community together. Think picnics, hog roast or BBQs!

Decorate both inside and outside and put trestle tables up in your garden areas to give a real street party atmosphere to your events!

Hanging baskets brighten things up, attract passing trade and set a cheerful, welcoming tone.

Host a family fun day – offer outdoor games, children’s activities and music to create a great atmosphere for families.

Live music is always a great way to attract customers to your venue over the Bank Holiday Weekend. Play your own Coronation Golden Oldies. Get in touch with local media to promote your event and don’t forget to share on your social media channels! When promoting your events on social media, use the official hashtags! #coronation #charlesiii

Show all the main Coronation events over the weekend on your big screens so your customers don’t miss any of the action!

1 ST 8 TH 29 TH

RIGHT ROYAL DRINK PROMOTIONS

Offers on pitchers of cold cider, lager and cocktails are a fantastic way to boost sales. Have the right products for speedy service, e.g. jugs of Pimm’s, fruit ciders, fruit gins and vodkas. Introduce special royal themed cocktails for the weekend!

Don’t forget the soft drinks and mocktails for children and non-drinkers.

For details on how to get involved visit coronation.gov.uk

For Coronation Big Lunch Digital Packs visit www.instagram.com/p/Co5SNAoIGK9

PREMIUM SPIRITS

After much growth in popularity during the pandemic, there is massive opportunity for On Trade venues to capitalise on the popularity of premium spirits. Stocking premium top shelf spirits offers your customers the chance to explore and experiment with new products for an opportunity to treat themselves; as well as allowing you to offer simple serves with fewer ingredients; the product does the hard work making service quicker and easier, whilst still providing a quality drink to customers.

of all purchases are premium and super premium choices*

48% of consumers now say they typically spend more to get a higher quality of drink in the On Trade*

64% of alcohol buyers expect premium alcoholic drinks to have more sustainable practices than standard***

50% of bartenders throughout the world said that customers are choosing more premium drinks.**

41%

of alcohol buyers want to see more premium low/non alcoholic drinks.***

Provide information on the origin of the drink, as well as sustainability and a back story to the brand within your drinks lists. Don’t just focus on one spirits category, stock premium options in all.

Pair premium products with high-quality mixers, great glassware and interesting garnishes to satisfy customer expectations.

Stock premium non-alcoholic spirits as well! #0.0%

Irish Whiskey is experiencing significant growth – market value over last 12 months = £102m*****

HOW IT WORKS

STEP 1 STEP 3 STEP 4

STEP 2

SMALL BEER ONLINE ORDERING APP

Our Online Ordering App is here, tested and ready to go. If you already have an account with us, you can now place your order on our App. It will land straight in to our system for the delivery day you select in line with your normal delivery days. All the offers are on there plus some exclusive online ones too!

OFFICE OPENING HOURS

Monday - Friday 8.30am - 5pm, Bank Holidays 9am - 12noon. An answer machine is in operation at all other times.

WAYS TO PAY SMALL BEER

Direct Debit is our preferred method of payment. Credit and Debit Cards are also accepted - Mastercard & Visa. You can pay us by BACS - call us for our account details.

OFFERS IN THIS BROCHURE

All offers in this brochure are offered subject to availability. Please call Telesales or your Sales Representative to discuss any offers and we will endeavour to meet your requirements.

ALLERGENS

“At Small Beer Ltd we are committed to providing you with all the information you need on allergens contained within the items that you purchase from us. We hold all this information on file and we therefore request that you make us aware of the information you require at the time of purchase and we will be only too happy to tell you these, post them to you or send them by email.”

YOU CAN FIND AN ELECTRONIC VERSION OF THIS BROCHURE AT WWW.SMALLBEERWHOLESALE.CO.UK/BROCHURES