NEWS RELEASE FOR IMMEDIATE RELEASE LORDCO MARKS 50TH ANNIVERSARY WITH BC LIONS PARTNERSHIP Port Coquitlam, BC – April 30, 2024 – Lordco Auto Parts proudly announces a partnership with the BC Lions of the Canadian Football League (CFL). This partnership marks a significant milestone for Lordco as it celebrates its 50th anniversary, coinciding with the BC Lions’ illustrious 70th football season. The BC Lions, founded in 1954, boast a rich legacy in Canadian football history, with 13 division titles and 6 Grey Cup championships. As Lordco Auto Parts celebrates its 50 th anniversary, the partnership with the BC Lions maintains Lordco’s dedication to community engagement while enhancing the fan experience. “We are thrilled to announce our partnership with the BC Lions as we commemorate our 50 th anniversary,” said Lordco Auto Parts Vice President of Marketing, Sarah Durant. “Both Lordco and the BC Lions share a deep-rooted commitment to excellence, innovation and community involvement. This collaboration presents an exciting opportunity for us to connect with fans in new and meaningful ways while celebrating our shared milestones.” The partnership with the BC Lions marks the third relationship between Lordco Auto Parts and CFL teams, following successful partnerships with the Calgary Stampeders and the Edmonton Elks. Lordco’s dedication to supporting Canadian football emphasizes its commitment to fostering community engagement and promoting the growth of the sport. As part of the partnership, Lordco Auto Parts will actively engage with BC Lions fans through various initiatives, including pre-game activations and post-game giveaways. Fans will also see Lordco’s prominent presence at BC Lions’ home games and events, further solidifying their commitment to supporting local sports and community initiatives. “The BC Lions are proud to partner with Lordco Auto Parts as we commemorate our 70 th Anniversary Season,” said BC Lions Senior Vice President Business, George Chayka. “As another BC-based business that is committed to their customers and communities, the BC Lions and Lordco Auto Parts look forward to sharing special BC Lion milestones and memories from the past 70 years and to re-live that excitement with our fans in 2024.” The partnership between Lordco Auto Parts and the BC Lions reflects a shared vision of fostering innovation, excellence, and community engagement. As both organizations celebrate their respective milestones, they are poised to elevate the fan experience and leave a lasting impact on communities across British Columbia.
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