H E A R T H E A R T STRATEGIC PLAN 2026 - 2030
To engage in and promote projects that have a positive economic impact on the Longview Trade Area.
To be recognized as an effective resource, providing relevant, innovative, and impactful programming that ensures a healthy business climate and an enhanced quality of life for Longview and Gregg County.
STEWARDING RESOURCES, RELATIONSHIPS, AND REPUTATION FOR LONG-TERM SUSTAINABILITY.
KEY INITIATIVES:
• Implement KPI dashboards tied to performance and impact.
• Strengthen board governance and leadership alignment.
• Expand storytelling through data, digital tools, and member success stories.
• Increased stakeholder trust and engagement. H.E.A.R.T. H.E.A.R.T.
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• Quarterly KPI reporting.
• Improved financial sustainability and operational performance.
EMPOWERING TODAY’S WORKFORCE AND PREPARING TOMORROW’S TALENT.
KEY INITIATIVES:
• Expand LongviewREADS, tech summits, and skills-based hiring partnerships.
• Strengthen education-business alignment for K–Career pathways.
• Promote apprenticeships, certifications, and career exploration.
BUSINESS-FRIENDLY POLICIES AND REGIONAL PRIORITIES.
KEY INITIATIVES:
• Lead regional policy priorities at local, state, and federal levels.
• Mobilize business input into public policy.
• Engage elected leaders through legislative updates and advocacy event
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MEASURE OF SUCCESS:
• Number of students and businesses participating in workforce programs.
• Employer satisfaction with workforce initiatives.
• Growth in talent pipeline metrics.
Click to watch IAN talk about ADVOCACY in HEART
MEASURE OF SUCCESS:
• Advocacy wins are tracked annually.
• Increased participation in advocacy forums and campaigns.
• Stronger relationships with elected officials.
“Our Chamber makes sure every member knows they have the power to contribute and the support to succeed.”
- Andy Hill, Chair
PLACE-BASED ECONOMIC DEVELOPMENT AND REGIONAL REVITALIZATION.
KEY INITIATIVES:
• Support commercial corridor revitalization and I-20 regional development.
• Promote infrastructure investments and connectivity improvements.
• Convene public-private partnerships to activate underused spaces.
Click to watch JAMARIA talk about REDEVELOPMENT in HEART
MEASURE OF SUCCESS:
• Number of redevelopment projects influenced.
• Business investment in priority zones.
• Community vibrancy metrics (foot traffic, occupancy rates, etc.).
“Progress is rarely loud or flashy. More often, it’s steady, collaborative, and built on trust.”
- Kelly Hall, CEO
Click to watch MFON talk about TALENT in HEART
KEY INITIATIVES:
• Advance Leadership Longview and 40 Under 40 as flagship talent programs.
• Enhance LongviewNOW! as the digital lifestyle brand for young professionals.
• Promote livability, culture, and connection to place.
MEASURE OF SUCCESS:
• Growth in young professional engagement.
• Employer satisfaction with retention initiatives.
• Positive net migration or talent retention trends.
• BOLDNESS – We lead with courage and clarity.
• CONNECTIVITY – We turn conversations into collaborations.
• EXCELLENCE – We raise the bar with every initiative.
• INTEGRITY – We are trusted stewards of our mission.
• INNOVATION – We shape what’s next, not just what’s now.
• Current and future businesses
• Entrepreneurs, employers, and job creators
• Regional leaders and civic partners
• The broader community—because business success builds community wealth
We know we’re fulfilling our mission when:
• Business leaders see us as their first call.
• Regional partnerships lead to measurable wins.
• Our community grows because we helped lead the way.
• Job growth.
• Increased sales tax revenue.
Kelly Hall CEO
903.237.4004 khall@longviewtx.com
David Jochum President/COO 903.237.4023 djochum@longviewtx.com
Shawna Stewart Investor Support 903.237.4000 sstewart@longviewtx.com
Catherine Camp
Membership & Retention Coordinator
903.237.4009 ccamp@longviewtx.com
Morgan Wilcox Business Development & Marketing Manager 903.237.4013 mwilcox@longviewtx.com