NEWS, AWARDS, INSIGHTS, INTERVIEWS, NEW PRODUCTS, PROMOTIONS AND MUCH MORE…
s w e N
T DON’ .. MISS.
Get ready for the summer of sport Home delivery stories Social media guide
Vol 34 Issue 3 May – June 2021
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FULFIL DPS LONDIS ADVERT - 05_21 - FINAL.pdf
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NEW
READY TO RECHARGE YOUR SALES? BRING IT ON ON
LAUNCHING THIS SUMMER
STIMULANTS NO.1 GROWTH SEGMENT*
ROCKSTAR NO.3 ENERGY STIMULANT BRAND IN CONVENIENCE**
ROCKSTAR MULTI-MILLION POUND RELAUNCH
* IRI Total Convenience including Co-op, 52 weeks to 27/12/20, Value Sales ** IRI Total Convenience, 52 weeks to 21/02/21, Value Sales
Time to
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Contents
In this issue...
37 It’s all kicking off The Euros
7
Bring me sunshine Londis stores are leading the way as we move towards summer
9
57
Working together – our Londis Retail Forum
tournament is coming soon, with the promise of big beer and cider sales.
How the UK retail industry is coming together to ensure shopworkers are treated with kindness and respect.
11 On-trend and on-message
90 New stores
Seasonal hints to communicate through your social media.
A warm welcome to the new retailers joining us.
13 Your Londis
91 Birthdays
More award wins and successful impact in the community for Londis stores.
19 Industry news An update on national news in the retail sector.
23 Grocery Aid The Barcode Festival event is back for another year.
27 Fuelling ambition How a forecourt store in Wiltshire has been transformed into a vital community hub.
New lines to expand your range and grow your footfall and sales.
89 Viewpoint ACS
Contact details for all our members.
football
84 Top New Products
Best birthday wishes to those stores celebrating an anniversary with Londis.
Summer sizzlers Your stock range for the summer months, focusing on key opportunities
33 Social media All you need to know to set up and maintain an effective social media presence for your store.
n i t e G ch Tou
43 Legislation update
63
The banter in Bemerton Heath How Steve and
Mandy Andrews make sure their store is always part of the conversation
New laws are coming into force soon regarding the labelling of food products
51 Sunbury side up Deep and Harinder Bath’s decision to update their community store is already paying off.
70 Delivering the goods How Londis retailers are adapting their businesses to provide home delivery.
76 Meet the Buyer With Peter Bridge, buyer for beer & cider at BRP.
78 Fresh thinking Some exciting news in the fresh produce category to boost profits and cut waste.
83 Own brand Tasty salad pots from Discover The Choice.
Londis News.indd 5
Booker Retail Partners Tel: 0870 050 0158 Opening hours: 8am–5:30pm Monday to Friday
IT and Customer Services Opening hours (Monday to Friday): For customer services: 6am–9pm For IT: 7am–9pm Email: For customer services: londis.claims@bookerretail.co.uk or enquiries@londis.co.uk
Helpdesk: 0800 298 0758 Londis News team: Email: londisnews@londis.co.uk
01/06/2021 15:14:49
*Source: Data from June 2019 - June 2020. Travel Trends During Lockdown, Pi-Datametrics. September 2020. †UK, IoM, CI, ROI. 18+. Enter the last 4 digits of your barcode online for a chance to win a staycation every day (worth up to €/£1,500 each) or 1 of 100s days out (worth up to €/£100). open 03.05.21 – 27.06.21 & 2x late entry draws. No purchase necessary in NI. Full T&Cs at www.nestle-promotions.co.uk/staycation.
Londis News.indd 6
For illustrative purposes only. ®Reg. Trademark of Société des Produits Nestlé S.A.
01/06/2021 15:14:50
Make sure you
WELCOME
Londis News! Welcome to our Ma y–June issue of
score
The start of summer brings a new wave of opportunities for Londis retailers
When the sun starts to shine, sales start to heat up for
Stewart Fenn Londis Brand Director
Londis stores as our shoppers seek out barbecue food and cold drinks in greater quantities, and we are doing everything we can to ensure that you are in the perfect place to benefit this summer. Our Discover The Choice and new Meat Market BBQ ranges are, in my opinion, as good
Social media is a great way of getting the message out
as anything currently available. Londis stores are ideally
about the support you give local people and the range
located to pick up the demand for last-minute garden party
of services available to them, and one of these services is
plans when the sun comes out.
home delivery. The last year or so has seen an explosion
You won’t need me to tell you that take-home beer sales have been booming, and the forthcoming summer of sport, and particularly the Euros football championships, gives us an opportunity to continue this momentum right through the summer months. We have a number of promotions and incentives running both within Londis and across the group as a whole that you can get behind to help your store be a destination in your local community for all the ingredients needed for an enjoyable summer. We have listened to what you have been saying about case sizes and pricing for fresh produce and made significant improvements in the category to both enhance your competitiveness and reduce your wastage.
in demand for this service and I’m proud of how Londis retailers have met this challenge and found ways to adapt their businesses in order to gain incremental sales as well as continuing to serve the most vulnerable in their locality. Keeping shoppers safe is of course always a priority, so I would ask members to be mindful of “Natasha’s Law” coming into force this October. This requires businesses who prepare and label food products on-site to highlight the main allergens on the label. It is also great to see the levels of investment that Londis retailers are making in their store offer, as evidenced by the retail profiles in this issue. It is vital that stores adapt to changes in the marketplace and stay up to date with the latest trends and shopper tastes in order to maintain and grow sales and profitability, it’s fantastic that Londis retailers
We are also helping you to become more involved in
are leading the way in disciplines such as food to go, local
social media, as this is a proven way to drive sales as
services and the in-store environment.
well as building your visibility and presence in your local
Look forward to seeing you in-store!
community. I hope you find our feature on it, useful for your business going forward.
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s i d n o L the m u r o F l i Reta
LONDIS RETAIL FORUM
. .. r e h t e g o t g in Work
NATALIE LIGHTFOOT
Londis, Lanarkshire, Glasgow Tel: 0141 7710490 Mobile: 07915 059101 Email: londis.solo@hotmail.com
JAMIE WOOD
St. Michael’s Services, Dumfries Tel: 01387 254304 Mobile: 07759 260621 Email: stmichaelsservicesltd@gmail.com
TERRY CATON
Londis, Chesterfield, Derbyshire Tel: 01246 208565 Mobile: 07769 644853 Email: tcaton.londis@gmail.com
BEN SIMONS
Londis, Lechlade, Gloucestershire Tel: 01367 252202 Mobile: 07901 711659 Email: ben@oxringltd.com
ROGER PERRY
Londis, East Riding, Yorkshire Tel: 01964 544200 Mobile: 07786 330164 Email: perryroger9@aol.com
ASHTON GARDNER
Gardner Garages, Cheltenham, Gloucestershire Mobile: 07826 857797 Email: ashton@gardnergarages.co.uk
ALPESH PATEL Londis, London N4
SARAH COPE
Londis, Lynton, Devon Tel: 01598 753326 Mobile: 07808 831379 Email: scope71@hotmail.co.uk
Tel: 020 8340 1919 Mobile: 07939 944557 Email: alpeshspatel@hotmail.com
ARJAN MEHR
Londis, Bracknell, Berkshire Tel: 01344 425565 Mobile: 07710 567008 Email: arjanmehr@aol.com
STEVE BASSETT
Londis, Weymouth, Dorset Mobile: 07875 286657 Email: steedthrust@googlemail.com
Supporting the Londis retail family! Londis News.indd 9
RAMESH SHINGADIA
Londis, Caterways, West Sussex Tel: 01403 265949 Mobile: 07885 625376 Email: rameshshingadia@aol.com
We are always happy to hear from you, so please give us a call or send us a message on our contact details above…
9 01/06/2021 15:14:57
Financial Grants Covid-19 Fund & Advice Counselling & CBT Support AI Emotional Support Health and Wellbeing
WE’RE HERE We provide emotional, practical and financial support for all grocery colleagues through the 24/7 Helpline and website.
Online Wellbeing Community for ages 11-25 Family & Relationship Support Workplace Critical Incident Support Managers Help & Information line Telephone Information Specialists Debt Advice
Scan the QR Code
GROCERYAID HELPLINE:
08088 021 122
Gambling Support Legal Advice
Follow us: Back to Work Support
groceryaid.org.uk Londis News.indd 10 Resize - Feb 2021.indd 1 GA-0944 Booker Ad
01/06/2021 15:14:57 25/02/2021 09:25
Summer
SOCIAL MEDIA
Put the Sizzle into
The best of your recent posts ...
Use your social media accounts to share some excitement with your shoppers about the beginning of summer and the great sales opportunities Why not get excited with your shoppers for the start of summer and ask how they will be spending theirs? Share weather forecasts and entice them into your store with ideas for last–minute treats and parties. Remember there is a big summer of sport coming up with the Euros With the onset of summer and a bank holiday coming up, shoppers will want to get outside and enjoy the sunshine for outdoor eating and drinking. So this is a great opportunity to showcase your BBQ and picnic products offer, as well as your range and prices for wines,
and Wimbledon in June and July
Stimulate interest by posting about seasonal products newly-arrived in store.
followed by the Olympic Games, so get into the sporting spirit with some suitably sporty themed posts. Father’s Day is on June 21st, so you can use your social media pages to share some last minute present ideas for dads, too.
beers and spirits.
Don’t forget the Beer & Cider Festival!
Drive engagement with competitions and giveaways.
Post on the great deals available, themed competitions, regional and local products, and highlight key trends such as fruity ciders and premium lager.
HAVE YOUR SAY… We use Facebook to promote the store, and we tend to focus our postings on things that are unique to us and that are particularly relevant to our regular shoppers, such as our extensive vaping section and our range of Cook frozen meals. We also use it to support local fetes and other events. Amish Shingadia Londis Caterways, West Sussex
www.facebook.com/LondisCaterways
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Make sure people see the great offers running on summer products.
11 01/06/2021 15:15:02
ON OFFER
M213578
BUY
A CASE OF SANPELLEGRINO 12X330ML
+
TEXT
‘SUMMERTIME’ TO 82727
IRI Market Place, Waters Database, Value Sales, 27th Dec 2020, Convenience GB. Based on product singles that are priced at £3 per lt or higher. Abridged Terms and Conditions: UK retailers & caterers, 18+ only. Normal exclusions apply. Employers/employee consent required to participate. Open from 01.06.21 to 31.08.21. Purchase a qualifying case of SanPellegrino® Molegrano & Arancia, Pompelmo, or Limone & Mint flavours from Bestway, Booker, Bidfood, Unitas, Country Range or Baxterstorey & text the word “SUMMERTIME” to 82727 to be entered into the prize draw. Participants must retain a valid till receipt/invoice showing the purchase of a qualifying product during the stated promotional dates. One top prize of £4000, and six £100 prizes available to be won across the duration of the promotion. Texts will be charged at standard network rate. Participants may enter as many times as they wish, provided that each entry is supported with a new till receipt/invoice showing the purchase of a qualifying product made during the promotional period. Max one prize/win per person & max one prize per business. For No Purchase entry in NI and full T&Cs, visit https://www.sanpellegrino.com/uk/en/terms-and-conditions .
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YOUR LONDIS
Stories from around the Londis Family...
Londis members are getting Fit for the Future Londis retailers are being inspired to refresh their stores in order to continue building sales and profits.
store bakery and an extended fresh offer. Amish Shingadia’s store at Londis Caterways in Horsham is also being
A Fit for the Future Guide has been
refitted, with an increased focus on
produced, designed to ensure that stores
capturing more of the “food at home”
keep evolving to meet changing shopper
shopping mission. “We’re adding more
needs and to make the most of local sales
grocery and more chilled food,” Amish
opportunities as they occur. The guide
told Londis News.
includes sections on effective promotions, opportunities for improved group pricing, webshop support and some simple steps to boosting profits, worth up to £50,000 extra per year (also see the previous issue
Any Londis retailers who are looking to update their stores to make them Fit for the Future should contact their RDM for more information.
of Londis News for more on this). Ask your RDM or visit the Londis website for a copy. Ajit Patel is enjoying the boost that came from his recently developed store Londis Epsom, where the shop has been divided into zones for many of the key shopping missions such as food to go, bakery and licensed. At Londis in Sutton, Surrey, ‘Ruban’ Santharuban has already seen sales increase by adopting more fractional spirit lines and confectionery multipack PMPs
Find us on
@myLondis
@myLondis @LondisRetail
and is now going for a full refit, including coffee and milkshake machines, an in–
Tasty competition wins for retailers Londis retailers have struck it lucky with
Congratulations go to Londis Leigh
some big cash wins in incentive schemes
Sinton Stores & Post Office in Malvern,
run in partnership with major suppliers.
Worcestershire; Londis Golden Fleece
The team at Londis Reading earned £500 off their next order by winning second prize in an incentive for KitKat run by @myLondis
Services in Carlton, near Carlisle; and Londis Eastleigh Service Station, in Eastleigh, Hampshire.
Nestle, with Londis Prague Place, Brixton,
The stores each win £250 worth of KP
also in the money with £250 for third
Stock, £250 in Love2Shop Vouchers and
place.
a £500
A separate “Local Legends” incentive from KP Snacks that ran last year also yielded three winners from the Londis estate.
donation to a charity of their choice.
13 Londis News.indd 13
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FROM THE UK'S BESTSELLING FRUIT CIDER BRAND*
NEW NOW AVAILABLE
FOLLOW US ON SOCIAL: @kopparbergtrade sales@kopparberg.co.uk IRI Value Sales, Fruit Cider, 52wks to 24.01.21.
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for Londis in IAA Top 100
A record 17 Londis stores have been
happy. It’s really gratifying when all
named in the Independent Achievers
the hard work is recognised with an
Academy’s (IAA) annual list of the
accolade like this.
top 100 independent convenience stores in the UK and Ireland. The total for 2021 is the highest figure yet achieved by the Londis group, beating the mark of 16 achieved in 2018.
“My wife and I are really delighted, and all the staff are buzzing about this too.” Amish Shingadia’s Londis Caterways store in Horsham, West Sussex, is a previous winner of the IAA’s top
The annual list is compiled following
award and the store re–entered the
a process of benchmarking, store
awards programme this year having
assessments and interviews.
made some significant in–store
Among the Londis stores named in the list is Londis Culverhay Stores in Cricklade, Wiltshire. Londis
changes, including a destination
YOUR LONDIS
Record success
Roll of Honour The 17 Londis stores who have been named as among the IAA’s Top 100 independent stores is as follows: Bassett’s Bridgwater Londis, Bridgwater Bassett’s Londis Abbotsbury Road, Weymouth Bassett’s Londis Stour Road, Christchurch Bassett’s Londis Westham Road, Weymouth Bridge Stores Goonhavern Londis & Post Office, Truro
vape offer and an expanded fresh
Carlton Village Shop Londis, Carlton
food range.
Coulsdon Londis, Coulsdon Culverhay Stores Londis, Cricklade
Brand Director Stewart Fenn visited
Amish said: “Being named in the
owner Jag Brar and his wife Hema
Top100 is a great acknowledgement
to congratulate them on their
of how the store has grown and
achievement.
developed in the last year.
Jag told Londis News: “Everyone at
“It’s been a challenging year in so
Londis Chatsworth Road & Post Office, Chesterfield
the store is delighted to be named
many ways, we’ve seen some big
Londis Ferme Park Road, London
as one of UK’s top 100 retailers. It’s a
changes in shopping missions and
Londis Gorefield, Wisbech
real team effort here and we all work
we’ve developed the store a lot. We
very hard to make sure we maintain
are so grateful to the store team for
Londis Greenway Parade, Chesham
high standards, and to do everything
all their hard work and this is a great
we can to keep the customers
way to thank them for that.”
Leiston Londis Leiston Londis Bexley Park, Dartford Londis Caterways, Horsham
Londis Harefield, Uxbridge Seaborn Stores Londis, Morecambe
15 Londis News.indd 15
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ASAHILTD-2021-0098 PNA Trade Ad LONDIS 210x280_HR.pdf
1
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12:45
MAXIMISE YOUR SALES WITH PERONI NASTRO AZZURRO PERONI NASTRO AZZURRO BRAND I N 5 2 % G R O W T H W I T H I N L O N D I S*
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*D u n n h u m b y 2 9 t h M a r c h 2 0 2 0
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COMMUNITY NEWS
Londis store sells £1m scratch card The lucky winner featured in a popular local newspaper A Londis store in South Wales is the talk of the town after it sold a £1m winning scratch card ticket to one lucky shopper. 26-year old care home worker Sara Thomas purchased the card from Londis Treharris and went public about her win in local paper Merthyr & Rhymney Valley Express. The store has only been trading as a Londis since September last year, owner Chan Narra having purchased and redeveloped a previously run-down outlet last summer. Chan told Londis News: “Everyone who comes into the shop has seen the newspaper article and knows about the win. “The girl who won used to shop here regularly, the care home where she works is just up the road. She came in to say thank you and how it has changed her life, which was very nice. I wished her good luck and said ‘spend your money wisely’!”
New award to recognise community retailers Londis members are being encouraged
which will show what they have done
For more information about the
to put themselves forward for
in the past year to support their local
award and to submit your entry, or to
consideration for the inaugural
community and what they have done in
nominate another retailer, please email
Raj Aggarwal Trophy to celebrate
the past year to support fellow retailers.
sarah.johnson@acs.org.uk. Entries must
outstanding community retailers, in memory of the late retailer who passed away last year.
Two finalists and the ultimate winner
be received by 13th September.
will be invited to attend ACS’ Heart of the Community conference on
ACS (the Association of Convenience
12th October, where the winner
Stores) is co–ordinating the award.
will be announced at an exclusive
To enter, applicants must submit a
parliamentary reception with Retail
short film (maximum of five minutes),
Minister Paul Scully MP.
17 Londis News.indd 17
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THE HAVE-IT-ALL SNACK
CO-CREATION Group exclusive for 2021 Co-created packaging, brand identity & flavour line up Unprecedented co-created brand activation plans
4 EXCITING FLAVOURS
2 POPPED CORN CRISPS FLAVOURS Londis News.indd 18
2 POPPED PROTEIN CRISPS FLAVOURS 01/06/2021 15:15:25
INDUSTRY NEWS
Key issues of interest to you
Food to Go market set for major uplift New report says easing of restrictions will lead to growth in grab and go lines The UK food to go market is expected to grow by +31.6% to £15.3bn in 2021, representing 72% of its 2019 value, according to a new report by Lumina Intelligence. The UK Food To Go Market Report 2021 predicts that, with lockdown restrictions easing and the vaccination programme advancing, sectors such as convenience store grab and go will grow swiftly, driven in part by the growing popularity of outdoor socialising and “coffee walks”, particularly among younger consumers. The wider economic recovery will also see the channel reaching a value of £22.6bn in 2024, the report predicts.
“However, operators and retailers will
Katherine Prowse, Insight Manager at
be forced to adapt. Portable food to go
Lumina Intelligence, said: “The easing of
solutions will strike appeal with consumers
restrictions and the swift vaccine rollout
meeting friends/family in parks, whereas
means will see a resurgence of the market
a shift in focus on food to ‘go home’, will
in 2021, before a full recovery to pre-
provide a relevant solution to those home
pandemic sales levels by 2024.”
working.”
Plastic Bag Charge increases to 10p The minimum charge for
In a further change, the
to raise money for good
plastic carrier bags in
charge will be applicable
causes in their local area.
England has risen to 10p.
to all businesses in England
The new charge came into
regardless of size or
effect from 21st May.
number of employees. The plastic bag charge is already applicable to all businesses in Scotland and Wales.
ACS chief executive James Lowman said: “We strongly welcome the inclusion of local shops and other small businesses into the successful plastic bag charging scheme,
The 10p charge, originally
which not only helps the
proposed for April
environment, but is also a
but delayed until this
great way for retailers to
month, provides a further
raise money for local and
opportunity for retailers
national charities.”
19 Londis News.indd 19
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A new campaign is being backed by the government and the retail industry UK retailers, the Home Office and
campaign will be visible across high
independent charity Crimestoppers
streets and social media.
have launched a campaign urging the public to build positivity and encourage kindness to shopworkers.
Home Secretary Priti Patel said: “Throughout the pandemic, shop staff have been the lifeline for many in our
The #ShopKind campaign urges the
communities, and I am grateful for
public to be mindful of shopworkers’
their vital service.
essential role in supporting people, and emphasises that workers and shoppers should always be treated with respect, kindness and gratitude.
“As the daughter of shopkeepers, I fully support ShopKind, a reminder to customers to consider their behaviour towards shop staff, and I would
The campaign is backed by the
encourage all retailers to fully support
Home Office and graphics from the
it.”
Retail food sales boom compared the same period two years ago, according to the BRC-
“Natasha’s Law” creates new labelling requirements
KPMG Retail Sales Monitor for March 2021.
New legislation is coming into force this
UK retail sales as a whole increased 8.4% on a like-for-like basis
October which will require food retailers to
from March 2019, when they had decreased 1.1% from the
label certain ingredients more clearly on-
preceding year.
pack in order to offer greater protection to
During the three months to March, UK retail food sales increased by 14.7% on a like-for-like basis and 11.6% on an overall basis
Additional data from Barclaycard, which processes nearly half
people with food allergies.
of the nation’s credit and debit card transactions, reveals that
Dubbed “Natasha’s Law”, the new legislation
spending on essential items grew 7.7% in March compared to
applies to food that is prepared, packaged
March 2019, the highest growth so far this year.
and sold on the same site, such as ‘home-
Food and drink stores are trading at 71.4% higher than two years ago, as shoppers rely on the convenience of local shops and delivery services for their meals.
INDUSTRY NEWS
Retailers ask the public to #ShopKind
made’ types of sandwich. Under the law, common allergens such as milk, cereals and peanuts have to be highlighted more strongly on the food label, for example in bold text. The law comes into force in England, Wales and Northern Ireland from 1st October, 2021. Similar legislation is expected to apply in Scotland too, pending confirmation from Food Standards Scotland. See the feature on page 43 for more information.
21 Londis News.indd 21
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Boost your sales with Viennoiserie* 85541510 All Butter Croissant - 4 Pack
85541544 All Butter Pain au Chocolat - 4 Pack
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Londis News.indd 22
01/06/2021 15:15:27
GROCERYAID
Barcode is
Back!
SAVE THE DA2NTDE!
BER SEPTEM 2021
Barcode Festival, the event created by GroceryAid to bring people together across the industry for a summer party and celebration, is back on 2nd September 2021.
At the event – which takes place at the
opportunities in 2020, tickets are already in
ubercool Magazine London – you can eat,
high demand for 2021 as companies look
drink and have a chat at more than 70
for ways to reward their employees and
sponsor activations, check out roof-raising
meet with the industry face to face.
headline music acts or view some of the latest on-trend products in the company of thousands of industry colleagues, including fellow retailers, in all functions from logistics to shop floor to head office. Plus, at the same time you will be supporting the industry charity which helps grocery people, GroceryAid. With more than 4,000 industry colleagues attending, it’s a great place to make new connections in a uniquely relaxed environment. With so few networking and social
The music line-up already confirmed includes headliners Bastille, Dizzee Rascal, Becky Hill, Scott Mills and more to be announced.
WHEN: THURSDAY 2ND SEPTEMBER 2021 WHERE: MAGAZINE LONDON, ORDNANCE CRESCENT, LONDON FIND OUT MORE: BARCODEFESTIVAL.CO.UK
23 Londis News.indd 23
01/06/2021 15:15:27
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Londis News.indd 24
01/06/2021 15:15:28
CENTRAL BILLING – TREE OF LIFE UK LTD
Tree of Life
in g t o f g ro w s o m e h t e ll Make lth a n d W a e H r o f demand c k in g th e o t s y b s t duc B e in g p ro s k e y b ra n d
Specialist supplier Tree of Life can be the answer to expanding your offering of Health and Well Being products. Tree of Life is the leading supplier of Health & Well Being products in the UK. With over 20 years’ experience behind them, Tree of Life has started to supply many Londis stores via Central Billing (Direct to Store). The company is reporting a big increase in convenience stores purchasing from Tree of Life in the last year – could it be the answer for your store to stock some Health & Well Being products? Tree of Life has over 10,000 products available across over 900 brands, covering hundreds of categories including Healthy Snacking, Vegan, Gluten Free, Gut Health, Immunity, Meal Solutions and many more. Top sellers include Oatly oat drink, Green & Black’s chocolate, Bounce energy balls and an exclusive
If you would like more details, or just a chat about how Tree of Life can help you move into selling Health & Well Being products in your store, please don’t hesitate to contact me. Mike Payne, Multiples Commercial Manager
range of organic products under the Tree of Life brand. The company launches new products and offer hundreds of promotions every month. It also has bespoke planograms available for the biggest categories including Gluten Free, Vegan, Healthy Snacking and many more. The minimum order value is only £200 so it doesn’t matter how
For more information, contact: Mike Payne Multiples Commercial Manager 07712 658245 mpayne@treeoflife.co.uk www.treeoflife.co.uk
small your store is, the company claims it can still supply you with a range of products suitable to your requirements.
25 Londis News.indd 25
01/06/2021 15:15:39
Costa is the biggest * Coffee brand in the UK . Stock up now on the great taste of Costa in a can.
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*Source: Allegro World coffee portal research and analysis 2020. **Source: Nielsen Total GB MAT WE 26.12.2020. © 2021 Costa Ltd. All rights reserved. Coffee from Rainforest Alliance Certified™ farms.
Londis News.indd 26 102778 Londis_Trade_Ad_210x280mm_v2.indd 1
01/06/2021 15:15:41 06/05/2021 14:54
RETAILER PROFILE
More than a forecourt
Building a store
to be proud of Londis Burbage has undergone a complete transformation, turning it into a cutting-edge convenience store serving both residents and shoppers on the move.
L-R: Kris Navaratnam, Rolson Dsouza, Luxman Selvarajah provide a lifeline for local shoppers Until the middle of last year, the Wiltshire
last year, increasing the sales space from
village of Burbage had no local grocery
500sq ft to 2,400sq ft. The shop building
shop, just a small forecourt site that had
was virtually entirely rebuilt, and new tanks
remained largely unchanged for decades.
and pumps were installed for the fuel
But Kris Navaratnam and his business partners Luxman Selvarajah and Rolson Dsouza had a vision to transform the site into a destination for both local shoppers
operation. The site is now open 24 hours a day, seven days a week, and the locals couldn’t be happier with it. After a soft opening last summer, the
and travellers heading down the busy
plan was to trade through Christmas and
A346 and A338 main roads – with the
then make some adjustments based on
help of Londis, of course!
how sales were going up to that point.
Kris’s company Krisco Services Group (KSG) owns six forecourts, but the development at Burbage turned out to be its biggest single investment yet. The site was purchased in October 2019, and then substantially redeveloped starting in February
A careful look at the data showed that the site was being used much more for grocery top-up than had been originally anticipated, and that the store was possibly over-ranged on bag snacks and soft drinks. In short, even though the forecourt facilities were second-to-none in the area,
27 Londis News.indd 27
01/06/2021 15:15:42
RETAILER PROFILE
I think any one of us would be pleased to have this store in our village. The recent investment has paid off with loyal custom and an uplift in sales, and the shop is proving such an asset for the community. Steve Griffin, Londis Forecourt Development Manager
it was the grocery offer that was really
lockdown periods. “They can walk to the
in high demand by the residents of the
store every day to buy what they need,”
village.
says Rolson.
So in March this year, a further mini–
The success of the Cook unit encouraged
revamp was initiated, tweaking the ranges,
the Londis team to add a Bake@Home
adding more grocery lines and products
selection from Country Choice in March,
that would make the store more of a
and it seems the locals can’t get enough
shopping destination, such as a whole bay
of the sausage rolls and steak bakes to
of free-from products supplied by Tree of
heat up and serve at home.
Life.
Over 90% of stock comes from Londis and
A Cook freezer section was installed at
all of the promotions and special offers are
the outset, having made the decision to
well-supported.
sacrifice an entire gondola in order to fit it in, but the risk paid off and the products proved to be a lifeline for many shoppers, particularly the elderly, during the
Space is found for some interesting local products though, notably some local ales and gin, which are proving very popular. Indeed, nearly 20% of store sales come
28 Londis News.indd 28
01/06/2021 15:15:46
Invest in goo d facilities fo r shoppers and they will rew ard you with extr a footfall
1
Be open to n ew ideas to adapt to cha nging marke t trends and o pportunities
2 3 4
RETAILER PROFILE
Top tips!
Each innovati on provides a new reason fo r people to vi sit Food to go is flying for all sorts of diffe rent shoppers
locals and tourists travelling down the main road. In its peak week so far, the site sold 140,000 litres and even in April, just as the country was starting to come out of lockdown, it was still selling well over 100,000 litres per week. Jetwash and vacuum facilities are further reasons for motorists to stop and linger, but a key part of the site’s success is the phenomenal food to go offer, which from the alcohol department. For many local shoppers, Londis Burbage fulfils not just a top-up mission but a main shop on occasions, with big basket spends and even full trolleys.
occupies the entire back wall of the store. Whatever you fancy you can find in amongst the variety of machines and dispensers – Costa coffee, hot food cabinet, Frozen Coke and Fanta, Chicago Town Pizzas, Rollover hot dogs, FReal
Steve Griffin, Londis Forecourt
milkshakes, iced coffee, Fwip ice cream
Development Manager, says: “With the
or freshly squeezed orange juice. Sales
nearest grocery store three miles away
exceed £7,000 a week from that zone
and the nearest fuel site five miles away,
alone.
the opportunity to develop both sides of
The store has made space for an outdoor
the business is clear to see. Fuel sales are very good, but Londis Burbage really is a local shop that also sells fuel.”
seating area with tables and parasols, and this was popular as a destination for locals during lockdown, as well as providing a
Motorists of all kinds are well catered for,
rest break for hungry and thirsty travellers
with a high canopy suitable for HGVs as
on the main road. The site has also proved
well as local agricultural vehicles, plus
to be a big draw for cyclists too.
We promote everything through Facebook and we see the response straightaway with the positive impact on sales. Luxman Selvarajah, Londis Burbage
29 Londis News.indd 29
01/06/2021 15:15:48
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Londis News.indd 30
01/06/2021 15:15:49
RETAILER PROFILE
It’s a real rebirth for a previously very tired site which had no investment for 25 years or so. Kris had the vision and was brave enough to spend the money on bringing this community hub to life. John Ridgley, Londis Forecourt Development Director
“Sometimes you need to educate the shopper a bit that these facilities are
e g a b Bur
available to help them,” explains Steve. “But we can see that they are really getting used to them now.” The store is also visible in the local community via Facebook, with Luxman Further innovations have created further reasons to visit – also new is an outdoor launderette with machines big enough to wash a duvet. “It’s been very popular!” says Rolson.
regularly posting on the Burbage Esso page to highlight promotions, the latest fuel prices and new lines to local
STORE INFO Store name: Londis Burbage Store managers: Sandra and
shoppers.
Kingsley
Posting special offers on Facebook leads
Store size: 2,400 sq ft
to an “instant” uplift in sales, Luxman
The store’s credentials as a vitally
has noticed, and he also takes time to
Type of store: Forecourt
important asset for the community were
respond to the many comments and
Best performing categories:
enhanced with the addition of a Post
questions posted by shoppers. A suite of
Office counter in December last year.
media screens inside the store and at the
Grocery, BWS, Food to Go
Local shoppers have welcomed the facility,
pumps also make the latest special offers
which has led in turn to a 10% increase in
unmissable by anyone visiting the store.
footfall to the store, and a corresponding
At Londis Burbage, everything has been
increase in sales.
thought of to satisfy the widest possible
Anticipating this additional traffic, the
range of shoppers and to exceed their
team invested in a self–service checkout
expectations of what is possible in a
so that customers in a hurry can avoid
forecourt store within a small rural village,
being caught up in a queue for Post Office
and the success is set to continue for many
transactions.
years to come.
Services: Post Office, Lottery,
Payzone, Jet Wash, Vacuum, Launderette
Number of staff: 18 Trading hours: 24 hours Social media: Facebook.com/
burbageesso
31 Londis News.indd 31
01/06/2021 15:15:50
NEW
©2021 The Coca-Cola Company. FANTA and FANTA ZERO are trademarks of The Coca-Cola Company. Source: Nielsen RMS Data MAT Jan 2020
Londis 32 LONDIS MAY FULL PAGE AD_v01.indd 1 05457aNews.indd FANTA WTF
01/06/2021 15:16:56 27/04/2021 11:34
SOCIAL MEDIA
The big Opportunity
It's time
to get social Social Media is a great way of getting your store ‘out there’ to communicate with existing shoppers – as well as potential new ones.
Need help getting started? The perks l A great way of communicating with existing shoppers, as well as a wider audience of potential new shoppers
l Log on to Booker.co.uk –> Pages –> Londis –> Digital Marketing & Radio to see our Hints and Tips l Download FREE digital images supporting leaflet offers, provided every promotion l Download FREE posting guides to help aid content and copy
l Local brand exposure l It’s totally free to use l Quick and easy to get started
With millions of users interacting daily with platforms such as Facebook, Twitter and Instagram, social media is part of everyday life. At Londis, our social media focuses on communicating our offers and own brand products as well engaging with our shoppers on a daily basis with a friendly attitude. Facebook and Instagram are the ideal networks for you to focus on.
33 Londis News.indd 33
01/06/2021 15:16:56
SOCIAL MEDIA
Key considerations l You need to post regularly to keep the consumer engaged. l Make sure you put some time aside each day to update your page and respond to shopper queries. l You are opening up a channel for customer complaints that should be monitored frequently with care. l Everything you post and almost every interaction you have with consumers are in the public eye. l Be patient as you may not attract huge attention unless you are investing money in advertising.
Maintaining your page It’s important to keep people engaged with your page. Think about: l Posting in-store offers and new products. l Posting Headstarts. l Photos of your store, themed displays and seasonal fun. l Changes to your store – eg new services, change of opening hours. l Put up posters around your store telling shoppers that you’re online. l Engage with other social pages in your community and show your support to your local shoppers!
34 Londis News.indd 34
01/06/2021 15:16:56
l On Facebook and Instagram, you should keep to 1:1 ratio (square) for images. l You should focus on what is seasonally relevant, new in store, local to you and what makes you stand out from your competitors l Head office branded social network accounts @mylondis have a constant stream of exciting material created for you to use and share to your own page.
SOCIAL MEDIA
Posting pointers
Social Media & Covid-19 Social & Digital have become key platforms to communicate to customers during the lockdown. Make sure you communicate: l Changes to your opening hours l Social distancing and safety measures l Availability of essential products on a daily basis first thing in the morning or after your delivery l Availability of home delivery. l Job opportunities. l Any charity activity you are undertaking, for example volunteers required for deliveries to vulnerable people. Communicate availability proactively – use photos of full shelves. When posting pictures make sure staff are wearing appropriate protective equipment, such as masks, and social distancing is in place.
your own pages to s st po ce fi of Share head
35 Londis News.indd 35
01/06/2021 15:16:57
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Londis 36 LONDIS MAY FULL PAGE AD_v02.indd 1 05457bNews.indd FANTA EURO
01/06/2021 15:17:00 30/04/2021 11:19
EURO 2021
Football action to boost sales
Get fit for the big
kick off The UEFA European Football Championships, also known as the Euros, kicks off on Friday June 11th and provides a whole month of great opportunities to boost sales Originally scheduled for last year, the
with much of the later stages, including
Euros is now full steam ahead for 2021
both semi-finals and the final, to be staged
and begins on the evening of Friday June
right here in the UK at Wembley Stadium.
11th.
There is bound to be lots of domestic
Big football matches are proven to create
interest too, as England, Scotland and
sales uplifts, particularly in products
Wales have all qualified and will each play
such as beer, cider, soft drinks and
a minimum of three matches, more if they
accompanying snack foods. With large
progress through the tournament. And
numbers of people continuing to work
with major football nations like Germany,
from home, the opportunity for Londis
Italy, Spain, France and Holland also
stores, trading locally with a good range
taking part, there is bound to be plenty
of products at good value prices, is
of interest and attention throughout the
enormous.
month-long tournament as well as the
In this year’s tournament, early matches take place in major cities all over Europe
growing excitement of the knockout stages leading up to the final itself.
Important dates Opening Match – 8pm Friday June 11th England v Croatia – 2pm Sunday June 13th England v Scotland – 8pm Friday June 18th The Final – 8pm Sunday July 11th
Londis News.indd 37
01/06/2021 15:17:01
152075_109926_Pladis_DS100724_Jaffa_Hobnob_Icons_Trade_AD_Stg3_AW_HR.pdf
Londis News.indd 38
1
25/05/2021
17:12
01/06/2021 15:19:01
EURO 2021 Premium beer has been growing ahead of standard for some time now, but this has accelerated in the past year. Peter Bridge Beer & Cider Buyer
Kick of times are scheduled for afternoons, early evenings and evenings (2pm, 5pm and 8pm) so there is plenty of time to prepare for the big matches in-store – see our fixture guide for more details.
has accelerated in the past year.” Peter continues: “Be mindful when the big games are and get stock out in readiness. If England, Scotland or Wales are playing you will see a big uplift on the day – you
According to Peter Bridge, Beer & Cider
will get a daily spike in sales similar to
Buyer at Booker Retail Partners, the key
what you would normally see only at
beer and cider skus to get behind will be
weekends.
the mid-packs – 10s and 12s of cans and bottles – and building stacks of these at the front of the store will help signal to shoppers that you are a big-match player.
“Also look out for a new beer and snack deal, where shoppers can pick up a four– pack of Carlsberg cans and a sharing bag of Walkers Max for just £5. This is a really
“There has been a switch in sales into mid-
key deal and will run across three periods
packs (10s and 12s),” says Peter.
starting with NP4.”
“Premium beer has been growing ahead
As the domestic football season draws to
of standard for some time now, but this
a close, excitement will start to build. The
39 Londis News.indd 39
01/06/2021 15:19:06
EURO 2021
Top tips!
dule – Check the fixture sche ate the the big games will cre biggest uplift
1 2 3 4
ks are 10s and 12s mid-pac e the key packs for volum purchases d and Have four-packs chille ready to drink ks
Don’t forget the snac
If England, Scotland or Wales are playing you will see a big uplift on the day – you will get a daily spike in sales similar to what you would normally see only at weekends. Peter Bridge Beer & Cider Buyer
Euros begins on June 11th but a lot of the
is a shopper incentive with
brand activity has been building in recent
Heineken, which is a sponsor
weeks and hopefully you are already
of the Euros tournament as
getting behind many of the great deals
a whole. This offer features a
and incentive schemes on offer.
text–to–win mechanic, where
Key activity includes a retailer incentive with Budweiser, which is a sponsor of the England team, where you can win the opportunity to have an England Legend footballer to visit your store. This is a Booker Group exclusive, and retailers need to buy
shoppers can win a “stadium
Mega Deal: l at £7. Bud Light 12x300m the e main sponsor of This is a deal on th ttle. bo r king out as 59p pe England team, wor
experience at home”, as a team from Heineken will visit the winner’s home to set up a big screen, beer fridge, stadium seat and supply other Heineken
The key packs for this offer are 10-pack
merchandise for one of the
cans in NP3, and 12–pack bottles in NP4.
games.
So now is the time to stack building those
into the Budweiser
This promotion is a Group
stacks and creating some football theatre
family of products to
exclusive as a whole, and there
in-store so you can be a big winner
qualify.
will be a guaranteed winner
whichever team ends up lifting the trophy
from shoppers in Londis stores.
on 11th July.
The other big offer
40 Londis News.indd 40
01/06/2021 15:19:06
Saturday 26 June 17.00 and 20.00 Sunday 27 June 17.00 and 20.00
Friday 11 June
Turkey v Italy 20.00
Monday 28 June 17.00 and 20.00
Saturday 12 June
Wales v Switzerland 14.00 Denmark v Finland 17.00 Belgium v Russia 20.00
Tuesday 29 June 17.00 and 20.00
Sunday 13 June
England v Croatia 14.00 Austria v North Macedonia 17.00 Netherlands v Ukraine 20.00
Monday 14 June
Scotland v Czech Republic 14.00 Poland v Slovakia 17.00 Spain v Sweden 20.00
Quarter Finals Friday 2 July 17.00 and 20.00 Saturday 3 July 17.00 and 20.00
Tuesday 15 June
Hungary v Portugal 17.00 France v Germany 20.00
Semi Finals
Wednesday 16 June
Finland v Russia 14.00 Turkey v Wales 17.00 Italy v Switzerland 20.00
Tuesday 6 July 20.00
Thursday 17 June
Ukraine v North Macedonia 14.00 Denmark v Belgium 17.00 Netherlands v Austria 20.00
Friday 18 June
Sweden v Slovakia 14.00 Croatia v Czech Republic 17.00 England v Scotland 20.00
Saturday 19 June
Hungary v France 14.00 Portugal v Germany 17.00 Spain v Poland 20.00
Sunday 20 June
Italy v Wales 17.00 Switzerland v Turkey 17.00
Monday June 21
Ukraine v Austria 17.00 North Macedonia v Netherlands 17.00 Finland v Belgium 20.00 Russia v Denmark 20.00
Tuesday 22 June
Czech Republic v England 20.00 Croatia v Scotland 20.00
Wednesday 23 June
Sweden v Poland 17.00 Slovakia v Spain 17.00 Germany v Hungary 20.00 Portugal v France 20.00
EURO 2021
Euro 2021 Fixture Guide
Round of 16 matches
Wednesday 7 July 20.00
Beer and snack deal A four–pack of Carlsberg cans and a sharing bag of Walkers Max for just £5!
Final Sunday 11 July 20.00
41 Londis News.indd 41
01/06/2021 15:19:13
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*Open to registered Booker retailers in GB only. NI excluded. Must stock 6 of the 8 brands sponsoring The Hundred to be in with a chance of winning between 24.05.2021 and 07.07.2021 to be automatically entered into the prize draw to win one of 50x pairs of tickets to The Hundred matches. Full Terms available at https://thedeltagroup.co.uk/KPTermsandConditions/. Promoter: KP Snacks, The Urban Building, 3-9 Albert Street, Slough, Berkshire, SL1 2BE
Londis 42 10291 News.indd BRP The Hundred ads.indd 1
01/06/2021 15:19:15 16/04/2021 11:32
ALLERGEN UPDATE
prepacked for direct sale (PPDS) food
New law this October
Stay legal
with labelling New legislation coming into effect from October this year will make it a legal requirement to label food allergens more clearly. The new law applies to food where the retailer has prepared and packed the food product on site.
Ta k e a ctio n b efore 1s t Oc to b er 2 0 2 1 to co m pl y w ith th e la w .
An estimated one in five people in the
on foods pre-packaged for sale on the
UK suffer from some form of food allergy
premises.
(BDA estimate) and new legislation comes into force this Autumn designed to protect allergy sufferers and give them confidence in the food they buy.
The legislation is being introduced for what is described as ‘prepacked for direct sale’ (PPDS) food. PPDS product is food which is packaged at the same place it is
The UK Food Information Amendment,
offered or sold to consumers and is in this
also known as Natasha’s Law, comes
packaging before it is ordered or selected.
into effect from 1st October 2021 and
It can include food that consumers select
will require businesses to provide full
themselves (eg from a display unit), as well
ingredient lists and allergen labelling
as products kept behind a counter.
43 Londis News.indd 43
01/06/2021 15:19:16
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Londis News.indd 44
01/06/2021 15:19:16
The 14 key allergens l Celery
l Molluscs (eg mussels, oysters)
l Cereals containing gluten (eg
l Mustard
barley, oats, wheat)
l Peanuts
l Crustaceans (eg prawns, crabs)
l Sesame
l Eggs
l Soybeans
l Fish
l Sulphur dioxide/sulphites
l Lupin
l Tree nuts (eg almonds,
l Milk
barley flour, salt, emulsifie diglycerides of fatty acids, diacetyl tartaric acid ester Labelling diglycerides of fatty acids) example CHEESE AND PICKL malted wheat flour, rapes Mature Cheddar chees CHEESE AND PICKLE treatment agent butter in (ascorbic sliced malted SANDWICH wheat flour, palm oil, whe Mature Cheddar cheese, pickle INGREDIENTS: Malte and butter in sliced malted Cheddar cheese (milk), p wheat flour (wheat flo bread carbonate, iron, barl niacin sugar, swede, onion, malted wheat flakes, w INGREDIENTS: Maltedspirit bread vinegar, apple water, protein, yeast, malted (wheat flour (wheat flour, calcium emulsifiers (mono- ric and modified maize starch, carbonate, iron, niacin, thiamin), water, malted wheat flakes, fatty acids, mono- and (sulphite ammonia caram wheat bran, wheat protein, acid esters of mono- a acids), spirit vineg yeast, malted barley flour, salt,fattylemon concentrated juice, flour, rapeseed oil, flou emulsifiers (mono- and diglycerides herb extracts), butter (milf of fatty acids, monoand diacetyl (ascorbic acid), palm ALLERGEN UPDATE
name, ingredients and allergen information are not covered in this guidance. For more information on this and the 14 allergens visit www.food.go .uk PPDS
tartaric acid esters of mono- and palm oil, wheat starch diglycerides of fatty acids), spirit cheese (milk), pickle ( vinegar, malted wheat flour, swede, onion, barley m rapeseed oil, flour treatment agent spirit vinegar, apple pu (ascorbic acid), palm fat, wheat modified maize starch flour, palm oil, wheat starch), (sulphite ammonia ca mature Cheddar cheese (milk), powder, concentrated pickle (carrots, sugar, swede, onion, spice and herb extract barley malt vinegar, water, spirit vinegar, apple pulp, dates, salt, modified maize starch, rice flour, colour (sulphite ammonia caramel), onion powder, concentrated lemon juice, spices, spice and herb extracts), butter (milk).
hazelnuts, cashews, pistachios)
From 1st October, labelling for PPDS
Remember: if you are the business
food will have to include:
applying the label to the food, you are
packed before they are ordered,
legally responsible for ensuring that it
such as a burger under a hot lamp
meets the new requirement from the
where the food cannot be altered
start of October.
without opening the packaging.
l Name of the food. l A full ingredients list, with allergenic ingredients emphasised (for example in bold, italics or a different colour).
What is PPDS food? For food to be considered ‘packaged’ it must be fully or partly enclosed by
For more information on this and the 14 allergens visit www.food.gov.uk/PPDS The legislation has been passed by the UK government and the national assemblies so will apply
packaging, cannot be altered without
l Fast food and food to go items
l Products which are pre-packaged on site ready for sale, such as pizzas, rotisserie chicken, salads and pasta pots.
opening or changing the packaging in
l Burgers and sausages pre-
some way; and be ready for sale to the
packaged by a butcher on
consumer. PPDS food can include the
the premises ready for sale to
following:
consumers.
l Sandwiches and bakery products
l Samples of cookies given to
across England, Wales, Scotland and
which are packed on site before a
consumers which were packed on
Northern Ireland from the same date.
consumer selects or orders them.
site.
45 Londis News.indd 45
01/06/2021 15:19:16
Londis News.indd 46
01/06/2021 15:19:17
Londis News.indd 47
01/06/2021 15:19:17
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Londis News.indd 48Top_Products Ad–280x210mm_AW2.indd 1 COC1272_Monster
01/06/2021 15:19:18 30/04/2021 11:53
ALLERGEN UPDATE
Making a delivery? If you are making a home delivery of PPDS food, you do not need to have a new-format label on the product but you still need to ensure that the mandatory allergen information is available to the shopper: l Before the purchase of the food is completed - this can be in writing (on a website, catalogue or menu) or orally (eg by phone). l When the food is delivered - this can be in writing (allergen stickers on food or an enclosed copy of a menu) or orally (eg by phone). The mandatory information is the presence of any of the 14 key allergens listed on page 45. For a definition of PPDS food, refer to the flowchart on this page.
Exemptions
What What Whatfood food foodwill will willrequire require requirePPDS PPDS PPDSlabelling? labelling? labelling?
Any food that is not in packaging or is
Food Food Food will will will require require require the the the new new new labelling labelling labelling ififitifitmeets itmeets meets allallall three three three criteria: criteria: criteria:
packaged after being ordered by the consumer is not covered by the legislation.
1.1.1. IsIsIs the the the food food food presented presented presented tototo the the the consumer consumer consumer ininin packaging*? packaging*? packaging*?
These are types of non-prepacked food and do not require a label with the name,
No No No
Non-prepacked Non-prepacked Non-prepacked food food food
No No No
Non-prepacked Non-prepacked Non-prepacked food food food
No No No
Prepacked Prepacked Prepacked food food food
ingredients and allergens emphasised. Allergen information must still be provided but this can be done through other means,
Yes Yes Yes
including orally.
2.2.2. IsIsIs ititit packaged packaged packaged before before before the the the consumer consumer consumer selects selects selects or or or orders orders orders it? it? it?
The new labelling requirements do not apply to PPDS food sold by means of distance selling, such as food which is purchased through telephone or the internet. However, businesses selling PPDS
Yes Yes Yes
food this way will need to ensure that the mandatory allergen information is available to the consumer before they purchase
3.3.3. IsIsIs ititit packaged packaged packaged atatat the the the same same same place** place** place** ititit isisis sold? sold? sold?
the product, as well as at the moment of delivery. Food packed by one business and supplied
Yes Yes Yes
to another business, such as regular ambient grocery, must already have full labelling, including the name of the food and a full ingredients list, with allergenic ingredients emphasised within it.
IfIfIf all all all three three three answers answers answers are are are “Yes”, “Yes”, “Yes”, food food food will will will require require require PPDS PPDS PPDS labelling. labelling. labelling. See See See over over over page page page for for for Important Important Important Notes Notes Notes on on on the the the definition definition definition ofofof packaging packaging packaging and and and place. place. place.
The FSA website has information, guides and tools to help your business prepare for the new labelling changes. Visit: www.food.gov.uk/PPDS 49 Londis News.indd 49
01/06/2021 15:19:18
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Londis News.indd 50
01/06/2021 15:19:18
RETAILER PROFILE
Staying up to date
Deep Bath and his wife Harinder are helped by a great store team at Londis Sunbury
Modern offer Deep Bath’s store in Sunbury, Middlesex, is already feeling the benefit of a refreshed look and updated product offer introduced in January this year. For the population of Sunbury, Middlesex, the Londis store in Vicarage Road has been a well-known landmark for decades.
the offer was updated too. Store owner Deep Bath and Londis RDM Uzi Niazi spent over a year discussing
But one Saturday in January, a completely
potential changes, the refit work took less
new look for the store was unveiled, with
than a week in early January 2021, during
a host of new innovations and equipment
a period when the shop would be at its
in-store, a complete overhaul of how
quietest anyway. The outlet closed from
products were organised and presented
Monday to Friday, before re-opening on
to shoppers and a smart new fascia.
the Saturday.
A suite of Cook freezers have been
And it started to pay off straight away.
added, offering restaurant-quality
“We are up 15–20% on previous year, and
meals at affordable prices – ideal for
the refit definitely helped us achieve this,”
the current climate. In addition, a
says Deep. “We didn’t offer some of these
new food to go zone was created,
products before. All in all, it’s been really
featuring Chicago Town Pizza,
positive.”
Tango Ice Blast, F’Real milkshakes, Rollover hotdogs, and donut offer Donut Worry Be Happy. The store already had Jack’s Beans coffee and a Bake n Bite unit, but here
The investment is already paying back, but according to Deep the best part of it has been the overwhelming shopper response. “It is so nice to get the positive feedback.
51 Londis News.indd 51
01/06/2021 15:19:19
RETAILER PROFILE
I am really pleased with the work, the refitters did a great job, and we got really good support and help from Londis.” A key element of the refit was a new shop plan, and the use of Londis merchandisers to bring it to life. “I think the biggest change for us was using Londis merchandisers – it was the first time we have done this,” says Deep. “We left it up to them, more or less. The store layout is a total change – the departments are all in different places now – but the merchandisers did a great job.” Most of the range deletions were in tinned
We have been on a journey with Deep, starting with conversations we had at the Booker trade show in 2019. He knew he wanted to do something different, and the food to go area and Cook freezers have been a big success. Uzi Niazi RDM
and other ambient food but mainly to
going strong today. But this latest refit has
remove duplication within categories. “It’s
seen many more visible changes, including
a new mindset, a new focus to stick to,
a distinctive black fascia.
instead of just spreading stock around,” explains Deep.
“I’m really pleased with the fascia,” says store owner Deep Bath. “It’s created a lot
The store size is unchanged at 2,000 sq ft,
of interest and was really well-received
but the new layout has had a completely
by the local community. Black gives us a
different visual impact.
premium look, it flows really well into the
“The shoppers thought the range was
grey interior, and it won’t ever look dated.
better and the store was bigger! In fact,
“Shoppers have responded really well to
there is actually slightly less shelf space
the refit. We got a positive uplift straight
because of the new things we put in such
away – people noticed the difference and
as the Cook freezers and the food to go
commented on it from day one.”
section,” says Deep.
Deep continues: “Sales have been
The last major refit for the store was in
up during the lockdown. We are in a
2006 and concentrated on more structural
residential area and we always get passing
aspects, such as a new floor, which is still
traffic, a real mix of shoppers. We’ve
52 Londis News.indd 52
01/06/2021 15:19:22
RETAILER PROFILE
Deep’s store is a great example of the way that we always try to work closely with our customers to give advice and to implement changes that will have a positive impact. We are delighted with the way things have turned out in Sunbury. Mark Biscoe Regional Development Director
benefited from people being at home
long term. Our philosophy has always
from that. We were selling things
more. Shopper loyalty was good
been about selling products at a fair
we wouldn’t normally sell like yeast
already, and we have retained it.”
price and offering good value whenever
and flour, plus other home baking
we can.
items, and this has continued to some
The store has been in the family since
extent. It’s all about being there for the
1983 and used to be run by Deep’s
“We are lucky that we have kept a
parents until him and his wife Harinder
lot of the same store team, most
took it over in 2001. “We’ve been with
of them have been here for many
Londis since the start – that’s more than
years now. The shoppers are always
30 years now!”
complimenting me on the staff, and we
“We also delivered newspapers for
are very happy with them. Once I know
the first time, as some of our elderly
that someone is good, I do my best to
shoppers in particular didn’t want to
keep them!”
leave their houses every day.”
The lockdown brought its share of
Beyond the slightly unusual patterns
challenges for everyone, and Deep and
created by the lockdown, Deep has
the team learned to adapt quickly.
noticed that shoppers are increasingly
This knowledge of, and commitment to, the area is one of the key reasons for the store’s ongoing success. “You build up an expertise about how to serve the local community,” he explains. “We’ve never been about short-term profit, we are always looking for the
“People didn’t want to go to the supermarket during the height of the lockdown, and we certainly benefited
shoppers. If they want products like this, they only have to ask and we will get them in.
looking for fresh food and he is pleased that Londis delivers, in every sense of the word.
53 Londis News.indd 53
01/06/2021 15:19:24
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Londis News.indd 54
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01/06/2021 15:19:26
already thinking of adding a fourth one.”
been really happy with the Londis supply
The food to go area has also been a big
chain, especially during lockdown, when
success to date.
I felt really fortunate. Multi–temperature deliveries mean we can get fresh and
“I knew food to go would work,” adds
frozen at the same time, and that makes
Deep. “Tango Ice Blast and F’Real are
things so much easier.”
doing well already, with more to come as
y
ur Sunb
the weather warms up.”
Frozen food has been a big gain for the
Not one to rest on his laurels and always
store, especially the Cook range.
looking to add more of the newer
“Cook was the biggest risk, because we had to give up a lot of shelf space to make it happen. So it was that which surprised me the most – it was a really big positive. We went for three freezers, and I’m
innovations in retail, Deep also has a
STORE INFO
Fwip ice cream machine on order, so he
Store name:
can continue to keep the population of Sunbury well-fed, happy and satisfied.
RETAILER PROFILE
“We get three deliveries a week. I’ve
Londis Vicarage Road Store size:
2,000sq ft
Type of store:
Community convenience Best performing categories:
Fresh; Food to Go; Cook meals Services:
Lottery, PayPoint Number of staff:
4 full–time, 4 part–time Trading hours:
7am – 10pm
Top tips!
1 2
Avoid duplication to
3
Food to go works we
4
n A good store team ca
Londis News.indd 55
e
makes a big differenc
Good merchandising
pers make it easy for shop ll in all weathers t
be your biggest asse
Deep and Harinder are very proud of what they do, and they are always proactive and eager to develop their store. They took a lot of new ideas on board and they have seen the benefit straight away with very strong sales. Uzi Niazi RDM
55 01/06/2021 15:19:27
Londis News.indd 56
01/06/2021 15:19:27
SEASONAL FOCUS
Enjoy the sunshine
Sunny side up GET SET FOR
Summer is on the way, and with it comes loads of opportunities to boost sales and profits
SUMMER
Every year the onset of the summer
is ideally placed to provide everything
weather provides new opportunities for
that shoppers require. An eyecatching
Londis retailers to delight their shoppers
display of charcoal and disposable
and boost basket spend and profits with
instant barbecue trays is a great signal to
additional sales of barbecue food, drinks,
shoppers passing by every day that you
ice cream and other impulse items.
are ready to be their destination when the
PROFIT ALERT!
Most families and households will be spending plenty of time at home
Snowshock frozen slush drinks £7,500 profit pa (20 cups per day)
Up to 42.5% POR Variety of machine sizes Monthly payment options Four flavours available through depots
sun starts to shine. A great “2 for £7” deal is available across
this summer, creating more
the range of Discover The Choice BBQ
occasions for barbecues,
meat, with many of the items pricemarked
garden parties and small
at £3.99, including top–sellers Sweet
gatherings to enjoy a feast
Chilli Thighs, BBQ Drumsticks and Piri Piri
of major sporting events
Chicken Wings.
throughout the summer season.
Grilling experience The first thing that many families decide to do when the sun starts shining is to fire up the barbecue. With the decision to cook a BBQ meal often taken only at the last-minute then a wellprepared local Londis store
It’s well worth keeping a stock of longlife burger buns and hot dog rolls so you can stay in stock on days when demand suddenly peaks, and don’t forget the condiments either, as no BBQ is complete without ketchup, mayonnaise, mustard and salad dressings. It’s also a good idea to remind shoppers in your locality that you have everything they need for a barbecue by posting a message on your social media account on the days when the temperature starts to rise.
57 Londis News.indd 57
01/06/2021 15:19:28
As the UK’s #1 vape brand, JUUL brings in 80% more profit than other closed pod systems.* Your store has the potential to earn over £352 in profit per JUUL customer every year.** Upload a picture of your display to win £500 worth of vouchers.
Designed for adult smokers.
Not for sale to minors. JUUL is an e-cigarette. This is an age-restricted product and age verification is required at sale. TM and © 2021 JUUL Labs, Inc. All rights reserved. * IRI Total Market Value Sales 4 Weeks to 27th September 2020. Based on a single sale of a JUUL Starter Kit and 2 packs of JUULpods per week across leading closed system manufacturers, October 2020. ** Based on average WSP and RRP of JUUL products, October 2020.
WARNING: This product contains nicotine which is a highly addictive substance. Londis News.indd 58
01/06/2021 15:19:29
SEASONAL FOCUS
Discover the Choice BBQ range Product code
Product description
Case size
RSP
Consumer deal
POR
M257614
DTC Sweet Chilli Thighs PM399
6x500g
£3.99
Any 2 for £7.00
43.69%
M257615
DTC BBQ Drumsticks PM399
6x500g
£3.99
Any 2 for £7.00
43.69%
M257613
DTC Louisiana Wings PM399
6x500g
£3.99
Any 2 for £7.00
43.69%
M257597
DTC Piri Chicken Steaks PM399
4x300g
£3.99
Any 2 for £7.00
27.32%
M257599
DTC Minted Lamb Kebabs PM399
4x400g
£3.99
Any 2 for £7.00
27.94%
M257612
DTC BBQ Beef Kebabs PM399
4x400g
£3.99
Any 2 For £7.00
28.13%
M238497
DTC Beef Quarter Pounders
4x454g
£3.59
Any 2 For £7.00
26.88%
M236107
DTC Chinese Style Pork Steaks
4x400g
£3.99
Any 2 For £7.00
27.19%
M236492
DTC Smoky BBQ Pork Ribs
4x500g
£3.99
Any 2 For £7.00
27.19%
Thirsty work Retail beer sales have been booming and this is set to continue throughout the summer as people continue to enjoy garden parties and barbecues at home, while a high-profile summer of sport including the Euros football
starts to rise and with PORs of 30% and above for many lines are highly profitable too. Planograms are available for 12 and 18-basket freezers to ensure that you are stocking the best sellers, and new bundle deals for freezers plus stock are available from Wall’s for 2021.
championships, Wimbledon and the
The Hot Weather Club, designed to
Olympic Games will also boost the
ensure you to have sufficient stock of key
number of drinking occasions in front of
impulse ice cream lines during the summer
the TV.
period, is also back for 2021.
Keep an eye out also for
This scheme allows you to
promotions on take home packs
maximise the opportunity of being
and multipacks of the leading soft
prepared for an additional spike
drinks brands including Coca–
in sales due to an imminent rise
Cola, Pepsi Max and Evian.
in temperature. Club member
Bags of ice will support sales of drinks and are always popular lastminute items for barbecues and parties every summer.
Frozen assets Impulse ice cream really comes into its own when the mercury
stores with a five-case allocation receive a £10 credit for the first allocation and then £7.50 credit per subsequent allocation, while for a 10-case allocation there is a £30 credit for the first allocation and then £20 credit for each one following.
PROFIT ALERT!
F’Real frozen milkshakes £4,700 profit pa (56 unit sales per week) Up to 46% POR No upfront costs Low maintenance machines Exclusive Salted Caramel flavour now available
59 Londis News.indd 59
01/06/2021 15:19:30
Consumer Deal
ONLY £1 EACH
ON PACK CONSUMER PROMOTION TO WIN PRIZES WITH
MR KIPLING CHERRY BAKEWELLS 10 x 6 pack M268894, WSP £14.25
MR KIPLING VIENNESE WHIRLS 4 x 6 pack M190663, WSP £3.20
MR KIPLING APPLE PIES 8 x 6 pack M123427, WSP £11.40
MR KIPLING ANGEL SLICES 6 x 6 pack M264304, WSP £5.96
MR KIPLING LEMON SLICES 6 x 6 pack M264305, WSP £5.96
MR KIPLING MINI BATTENBERGS 12 x 5 pack M268893, WSP £14.25
STOCK UP NOW AND GIVE YOUR SHOPPERS THE CHANCE TO WIN FANTABULOUS PRIZES THIS SUMMER! Subject to availability. £1 consumer deal is a maximum resale price. Retail prices and promotional prices are solely at the discretion of the retailer. On-pack consumer promotion opens at 9am on 25/05/21 and closes at 9am on 31/08/21. Open to UK and ROI residents 18+. No purchase req’d in NI and ROI. Full promotion T&Cs available at: www.mrkiplingcompetition.co.uk © 2021 RDSC / QB.
Londis News.indd 60
01/06/2021 15:19:31
Top tips!
unit sales per week) Up to 42.5% POR Small footprint Free on loan machine or outright purchase New store offer: six cases free with each new signup
PROFIT ALERT!
1 2 3 4 5
Check the weather forecast for hot days coming up
Be prepared for big sporting eve
nts
Frozen drinks, milkshakes and gel ato ice cream add theatre and are very profitable
Highlight availability and great deals to your shoppers via social media Don’t forget the ice!
With staycations and domestic holidays on the
Tango Ice Blast frozen carbonate £10,000 profit pa (75 cups per week)
agenda for many families this year, it is worth considering upping your stock of multipacks and sharing tubs to provide greater volume sales and better value for the shopper. There are also great footfall and profit opportunities from installing frozen drinks, milkshakes and gelato
Up to 72% POR Ice Station Trolley solution now available Available through Central Billing
dispensing equipment in-store from the likes of F’Real, Fwip, Tango Ice Blast and Snowshock. As well as offering great POR on each serving, the machines offer some in–store theatre to drive footfall and impulse purchases, especially during periods of hot weather.
SEASONAL FOCUS
Fwip Italian gelato £7,000 profit pa (56
PROFIT ALERT!
New implulse ice creams for 2021 Product code
Product description
Case size
WSP
RSP
POR
M265833
Ben & Jerry’s Peace Pop
20x80ml
£24.00
£2.00
28.0%
M265836
Cornetto Soft
24x140ml
£20.00
£1.49
28.6%
M265834
Magnum Billionaire
20x85ml
£21.25
£1.90
32.9%
M265648
Cornetto Go!
33x110ml
£25.00
£1.40
35.1%
M265707
Twister Peak-a-Blue
35x70ml
£24.50
£1.40
40%
61 Londis News.indd 61
01/06/2021 15:19:33
WIN HOME BAR A
BESPOKE
JACK
WITH
PLUS 1000’S
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MAKE IT
COUNT
LIVE FREELY, DRINK RESPONSIBLY. UK 18+ only. Purchase any promotional 35cl, 70cl or 1L bottle of Jack Daniel’sTennessee Whiskey, Tennessee Honey, Tennessee Apple, 70cl Tennessee Fire, Jack Daniel’s Tennessee Whiskey and Cola 4 x 330ml pack or Tennessee Whiskey 20cl and Coca-Cola gift pack with glass at participating stores to enter, go online and enter your details. 5625 instant win online prizes available during the Main Promotional Period of 06/04/21 – 27/07/21 incl. 25 x Jack Daniel’s Drinks Carts, 100 x Jack Daniel’s LED lights, 500 x Personalised Jack Daniel’s Glasses and 5000 x T-shirts. Automatic entry into the Grand Prize draw to win 5 x Bespoke Home Bars. Bonus Draw to win 1 x Drinks Carts ends 30/09/21. One win per person. Max. 8 entries per person. Non-transferable and non-refundable. Winners picked at random. NI: No Purchase Necessary. See WinwithJack.co.uk for full T&C’s. Promoter: Brown-Forman Beverages Europe LTD, 45 Mortimer Street, London W1W 8HJ
Londis News.indd 62
M187063 M218932 M258184
Jack Daniels 35cl PM1299 Jack Daniels Tennessee Honey 35cl PM1299 Jack Daniels Apple 35cl PMP1299
01/06/2021 15:19:34
RETAILER PROFILE
Local heroes
Community stars Although it is only 1,000sq ft in size, owners Steve and Mandy Andrews make sure their Londis store in Bemerton Heath, Salisbury, remains the central hub of the community. Located in a large council estate with lots
Mandy and her husband Steve took over
of chimney pots around, Londis Bemerton
the shop as owners in 2008, but Mandy
Heath is a small but perfectly formed
has worked there continually since 1992.
community store. And it is perfectly
“You could say I knew what I was in for
thriving too.
when we took it on!” she smiles.
The average basket spend is well over
The store has always performed well,
£10, with a loyal shopper base visiting
but the couple have noticed a marked
frequently and buying several items at a
increase in sales in the past year.
time across both food for now and food for later, in addition to alcohol, treats and Post Office services.
“People are shopping more locally these days,” she says. “We have seen a lot of new shoppers, particularly at the start
Co-owner Mandy says: “We serve lots
of the lockdown, but a lot of them have
of missions. We stock fresh meat such as
stayed with us. We always tried to get
mince and chicken, have a good range of
things in for them when they asked.”
Discover The Choice take home meals, and we do the Londis meal deals on sandwiches and pizzas. “We stock fresh food, groceries, confectionery, a wide selection of beer and wine, Fwip ice cream, Slush Puppie, Rollover hot dogs, cards and stationery. It’s only 1,000 sq ft, but we try to fit in what we can!”
The net result of their efforts is not just an increase in sales overall, but additional sales coming from new categories, such as flowers. “We couldn’t really sell flowers before, but we are selling loads of them now. Around Mothers Day we sold a lot, and they were fantastic at Easter too. We buy them through Londis, and the quality and choice
63 Londis News.indd 63
01/06/2021 15:19:35
STOCK UP NOW. CODE: M267136
Londis News.indd 64
01/06/2021 15:19:35
RETAILER PROFILE has really improved a lot.”
in one word: banter.
In common with many Londis stores
“We have a lot of banter with the
during lockdown period, alcohol sales
shoppers,” she says. “People come in
have increased, and they have maintained
several times a day, just to say hello and
good sales in food-to-go type offerings
have a chat. “Steve is usually on the
such as ice cream, slush and Rollover.
shopfloor, while I’m doing more of the
But rather than thinking of the store in terms of having key focus areas, every one
know we are always both around.” This engagement with the shoppers is
given the full care and attention of Mandy,
shared among the eleven–strong team
Steve and the store team.
of staff members, as well as the couple themselves.
Even before the lockdown we had a strict
“We aren’t the sort of people who would
cleaning rota in place, and everyone who
say ‘don’t talk to the shoppers’,” explains
shops here always mentions how clean the
Mandy. “We like the team to talk to our
store is. I think it’s really important to do
shoppers all the time. They might be shy
this, and that it makes a big difference to
to start off with, but their own personalities
people.”
come through.”
She continues: “We’re lucky that we never
Included in the eleven is an apprentice,
had to close in the lockdown, and we’re
and Mandy and Steve take on a new one
trying to do as much as we can to make
every year.
sure everything stays clean and hygienic. We put in hand sanitiser at the entrance, make sure we wipe all the baskets, and everything else that you need to do.” In Mandy’s opinion, the key point of difference for the store can be summed up
Rachel Drake Londis Regional Development Manager
stuff in the back office, but our shoppers
of the 1,000 square feet at Salisbury is
“We have high standards in the store.
Steve and Mandy are exceptional at store standards. You can walk into the store at any time, on any day, and the shelves are packet-perfect, and this drives sales through great availability.
“We feel like we are helping a youngster, by giving them a good start and setting them on their way to a career. We’ve always had good people, and never been let down.” Key to their standing as a community store
65 Londis News.indd 65
01/06/2021 15:19:38
m-code: M222896
m-code: M228472
m-code: M222952
m-code: M254053
stock up now Londis News.indd 66
01/06/2021 15:19:41
RETAILER PROFILE
We have a lot of banter with the shoppers. People come in several times a day, just to say hello and have a chat. Mandy Andrews
is the Post Office, which occupies a double position at the counter. “Ours is the only Post Office on the estate and it has made a huge difference to us,” says Mandy. “The main Post Office in town closed down some time ago, and the high street PO closed during the pandemic, so it’s been absolutely manic for us. People really rely on it.” Further support for the local community has come in the form of a home delivery service, which the store team make time
“We opened the stockroom at the back,
for even though it can be challenging
and turned it into Santa’s Grotto for
for such as small store. Orders are taken
Christmas,” explains Mandy. “Steve was
informally, over the phone.
Santa, we had a couple of staff members
“At the start of the lockdown we found ourselves doing loads of deliveries, but it was never intended to be a permanent
dressed up as elves, and he was sat behind a table so we could maintain social distancing.
arrangement. But some people are still not
“We gave out some selection packs, and
able or willing to get out and it’s a lifeline
the kids absolutely loved it! It worked
for them, so we still have half a dozen or
particularly well because everywhere was
and they’ve just started to roll that out,
so regulars that we deliver to.”
closed, there was nothing else like it going
so it’s great that they have taken that on
on. It really put a smile of people’s faces.”
board.”
contributed lots of time and effort to
The store has been Londis all the time that
The long years in the store have taught
a variety of community activities, and
Mandy has worked there, and it is an easy
them never to rest on their laurels, and
it is very much in their character to go
decision to continue the long association.
they are always talking to their RDM
Over the years, Steve and Mandy have
the extra mile for locals if needed. Last Christmas provides a great example of this – with all of the shopping malls and other public spaces under lockdown, they realised that the local children would miss the opportunity to meet Father Christmas in person.
“We can rely on them. We have always received our deliveries even in bad
Rachel Drake about the next innovation needed to keep the store up to date.
weather and during the pandemic,” she
“The next thing might be to take the
says. “Londis is really good at listening
cigarette gantry out and give that space
and making changes to help us, too. We
to alcohol. We’re thinking about it,”
asked for smaller outers of fruit and veg,
concludes Mandy.
67 Londis News.indd 67
01/06/2021 15:19:44
Londis News.indd 68 93
01/06/2021 13/05/2021 15:19:44 16:19:45
RETAILER PROFILE This is a real hive of the community shop and Mandy and Steve represent and support the brand really well. They also attend the Londis events such as the Retailer Cluster meetings and trade shows looking at trends and what’s new. It is a pleasure to serve them.
a
Vince Brown Londis Regional Development Director
Top tips! 1 2 3
ds Maintain high standar of cleanliness and merchandising
STORE INFO
n o t r e Bem
Store name: Londis Bemerton Heath Store size: 1,000sq ft Type of store: Community
ability is In a small store, avail of vital importance
Best performing categories: Fresh, BWS, Confectionery,
Look out for market adding innovations to keep ur new reasons to visit yo store
Number of staff: One full time, nine part–time, one apprentice
Food to Go
Services: Post Office
Trading hours: 7am–9pm weekdays; 7am–8pm Sat & Sun Social media: Business.facebook.com/bhposalisbury
69 Londis News.indd 69
01/06/2021 15:19:47
DELIVERY SERVICES
Adding incremental business
Home Comforts A delivery service means that Londis stores can improve their service to the community, gain new customers and improve sales in categories that used to be dominated by the supermarkets.
Home deliveries from convenience stores
“We’ve done news deliveries for 30 years
are not a new thing – it has long been
and, attached to that, we always did some
in the independent retailer’s mindset of
grocery deliveries too. But the last 13
customer service and community support
months have really given us impetus to do
to look after the elderly and vulnerable by
the right thing for people in the area,” he
taking people’s shopping to their houses
explains. “There are a lot of elderly and
on occasions – but the national lockdown
vulnerable people out there, plus people
undoubtedly created new demand for
who are shielding. I was already thinking
delivery services, and Londis stores have
about stepping up deliveries before
had to step up and find the right solutions
the lockdown came in, and I tried to be
to serve their shoppers in the new
proactive when it happened.”
environment.
Understanding that “not everyone is on
Many Londis members have built a
the internet”, Terry and the store team
delivery business by signing up to third
made sure that they gave out receipts
party apps, which are easy to use for tech-
to everyone who shopped with them,
savvy shoppers and are generally less time
knowing that the store’s phone number
consuming for retailers when it comes
is on the receipt so that shoppers could
to putting the order together.
Deli very acc ount s for 7% of convenie nce store sale s, desp ite only bein g offe red by 8% of stores Lumina Intelligence
Examples include Uber Eats, Deliveroo, Jisp, Snappy Shopper and Appy Shop, but several others are available too. For Terry Caton of Londis Chesterfield, the first step was to build awareness among key target shoppers that deliveries were available.
contact the store in case of need. Natalie Lightfoot of Londis Solo Convenience in Glasgow started doing home deliveries in March last year, but in her case the lockdown only brought into being a plan that she and her husband had been considering anyway. “We always had it in mind that we should be doing deliveries,” she says. “So many people do food orders online from restaurants these days we knew there was
70 Londis News.indd 70
01/06/2021 15:19:47
DELIVERY SERVICES and a member of staff walks the store on their behalf and picks up the items for them. That way we are talking to them the whole time that the order is being prepared.” Time slots are carefully arranged so that neighbouring households are on an opportunity there for us. “Footfall declined during the lockdown, I reckon we lost 100
who want some food or snacks to eat straight away and those who want a full shop.” While a lot of Londis retailers have
are office workers and with everything
by now identified the need to offer
closed we thought we would lose
deliveries, the methods used to fulfil
all that business to the big stores.
the orders vary widely. For Terry, it is
But doing deliveries gives us a wider
very hands-on.
because we can reach a lot of the villages nearby as well. “We get both kinds of orders – people
knowledge, we can group deliveries together so we can do it efficiently as possible,” says Terry.
customers a day. A lot of our shoppers
catchment area for potential customers
the same delivery run. “With our local
Terry reached out to the community with a Facebook post asking for volunteers to make the deliveries. This post alone achieved a staggering 25,000 views, demonstrating the
“We operate it very much as a
importance of the delivery service to
personal service. Shoppers initially call
the community as a whole.
us to book a time slot and, when the time comes round, we call them back
In Glasgow, Londis Solo has a delivery window of 10am – 9pm every day.
Summary of delivery operators Operator
Jisp
Deliveroo
Just Eat
Uber Eats
Activation cost
£75 + VAT
Free
£295
Free
£500 + VAT
Commission/Fees
£30 per week + VAT with 0.5% transaction fee
30%
14% with 50p admin charge per order
25%
From 0.5%, with 4% consumer service fee
Settlement
Three days after transaction
Weekly
Weekly
Weekly
Set-up Time
Less than one week
Four weeks
Less than one week
Four weeks
Delivery set up
Store
Deliveroo
Just Eat/Store
Uber Eats
Notice Period
Six month contract, then rolling one month notice
30 Days
30 Days
30 Days
Services
Home Delivery Click & Collect Scan Pay & Go
Home Delivery Click & Collect
Home Delivery Click & Collect
Home Delivery Click & Collect
Contact your RDM for more information about how to get started.
Londis News.indd 71
Snappy Shopper
Weekly Less than one week Store Two–year agreement Home Delivery
71 01/06/2021 15:19:48
ai161960539418_Florette_Londis_210x280_ad_PRINT.pdf
1
28/04/2021
11:23
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CM
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CMY
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01/06/2021 15:19:50
first lockdown, with about half of this
Terry Caton Londis Chesterfield
existing customers who don’t want to
increase solely due to deliveries. “We do 50 deliveries a day, and we reach about 950 different people this way,” says Natalie. “Some are to come out but there are new customers as well. Some people just prefer it as
“For the first few weeks last year we
We signed up with Snappy Shopper
offered free deliveries and did them
and started using the app to process
ourselves, but we realised we needed
orders from mid–April last year. The
to get a driver, and on some days now
beauty of the app is that you can see a
we need two drivers,” explains Natalie.
printed docket with your order on it.
“The drivers are self-employed, the delivery charge and any tips they might get go straight to them.”
To app or not to app To start with, the team at Londis Solo were taking orders over the telephone and through the store’s Facebook page, but that process didn’t last long. “We found that taking orders through Facebook was a bit of a nightmare – each order was taking about half an hour!” she recalls. “People were asking for things we didn’t stock and so messages were going back and
“We get the odd order that doesn’t come through the app, but probably only two or three a day. It’s mainly the older generation who don’t use it.” Social media remains useful to update delivery shoppers on stock levels, and to highlight new products, adds Natalie. To date, Terry has managed to run his delivery service without using an app but he is currently in the process of upgrading his epos system. When complete, he will be able to build an online service using Appy Shop.
forth and you had to wait for people
For both retailers, the results speak
to reply.
for themselves. At Londis Solo, sales
“Telephone orders take people off the till, so they aren’t ideal either.
overall are up 47% compared to
an option, in the same way as they
DELIVERY SERVICES
Our produce sales increased tenfold once we started running a delivery service. It made us review every single category in the store to see whether we could manage it better.
would prefer a restaurant delivery of food at mealtimes. Our average basket spend for delivery orders is £18.” For Terry, what was initially designed to be an emergency service for members of the community who needed support has continued to this day. And while the main focus is still on the vulnerable, the elderly and those who are shielding, the service is available to all. And deliveries are still free. “There is a tangible commercial benefit to it,” says Terry. “There are additional costs to it of course, but there are benefits too. Produce sales, for example, have been 10 times higher than they used to be.” Fresh sales have also picked up at Natalie’s store due to the delivery offer.
the same period before the
DELIVERY SERVICES – KEY BENEFITS Broaden your customer base Increase your average basket spend Serve the vulnerable in the community Widen your product range Take business back from the supermarkets
Londis News.indd 73
01/06/2021 15:19:51
Londis News.indd 74
01/06/2021 15:19:52
Start small and build the delive ry service from there.
1
Delivery is very much part of our business now. We have gained so many loyal customers as a result – it’s really put us on the map!
DELIVERY SERVICES
Top tips! 2
Have a contingency plan for replenishing stock if there is a sudden surge in demand.
3
Multipacks are popular choices in delivery orders.
4
If you use an app, make sure you r stock position is up to date to avoid disappointing customers.
5
Promote the service as much as possible
Natalie Lightfoot Londis Solo Convenience, Glasgow
“We do a much bigger range of ready
so you sometimes have to work a lot
meals these days and we have a whole
harder on replenishment. We’ve built up
bay of fruit and veg – the evening trade is
new relationships with many more local
really good for us now,” she says.
suppliers.
“We’ve expanded our range as a result of
As we emerge from lockdown, demand
the delivery service, we are selling some
for deliveries is slowing down, but Terry is
things that we didn’t stock before. We’re
very comfortable with that.
only a very small store so we couldn’t really put multipacks of beer on the shopfloor, but we list them online now.” Terry also found some unforeseen benefits from having a delivery operation.
“We were so busy before. At the peak our sales were 300% up on the normal level.
gence
convenience store operations. “It is so much more apparent that grocery delivery is here to stay,” says Terry. “It is a natural progression that grocery delivery is
I really can’t thank them enough. And
part of the normal day to day service.”
we’ve supported them the best we can, with additional hours and also some bonus
in the store to see whether we could
payments.”
levels can be erratic and unpredictable,
Lumina Intelli
“The staff have been fantastic throughout,
“It made us review every single category manage it better,” he says. “Order
4 .3 m ill io n U K a d u lt s ord e re d a foo d d e live r y for th e f irst ti m e d u r in g th e p a n d e m ic
Natalie agrees: “Delivery is very much part of our business now, and I think it is absolutely here to stay. We have gained
And there is no doubt that delivery
so many loyal customers as a result – it’s
services are going to remain a key part of
really put us on the map!”
75 Londis News.indd 75
01/06/2021 15:19:55
MEET THE BUYER
Say
‘hello’ to...
What are the key opportunities for sales in this category? Our Beer & Cider Festival was a great way to kick the summer of sport off. With
Peter Bridge Buyer Category: Beer & Cider
both the UEFA Champions League Final and The European Championships taking place this summer, there will be some fantastic opportunities for retailers to grow footfall, sales and profits. We have some outstanding promotions throughout the summer so making the most of these will
I’ve been with BRP for eight years
be key. Through June we have some £8 basket deals on big brand 12–bottle packs like Heineken, Budweiser and Stella, as well as Carling, Carlsberg, Strongbow and Thatchers. It’s worth noting that Heineken is an official sponsor of the Euros and Budweiser sponsors the England team so those brands in particular are going to be highly visible in the run up and during the tournament itself. We will have some “Retailer Win” skus on key brands too – four-packs of Stella, Budweiser, Carling, Carlsberg, San Miguel and Strongbow all at a minimum of 30% POR, so these will be important for driving profitability. Outside of this, the big thing for retailers is to make sure that they make the most of immediate sales opportunities on days
when the weather warms up.
How is beer and cider performing? It’s obviously been a challenging year in a lot of ways but the category has been performing well. With shopper buying patterns changing so dramatically over the least year we’ve seen lots of opportunities open up for retailers in the category and the summer that lies ahead will undoubtedly bring more opportunities to grow sales and profits.
What trends have we seen in the category? One trend that retailers should keep a close eye on is mid-packs (10s and 12s) of beer. With more shoppers spending more time at home, this represents a big opportunity to grow sales of larger pack formats, particularly if we some good weather over the coming months. With the prospect of lots of outdoor socialising such as picnics and BBQs, there could be strong demand for mid-packs. This is a major trend that retailers should be aware of when ranging their stores for the summer. Another trend worth watching is premium products. As more people attempt to recreate the pub experience at home or in the garden, there is a big opportunity to upsell shoppers into more premium beer
76 Londis News.indd 76
01/06/2021 15:19:57
way of meeting this expected demand.
Peter’s
That said, it will pay to ensure that four-packs and standard lager are well stocked and prominent instore. These products are likely to be vital sales and
Mid packs (10s and 12 s) represent a great opportunity to grow basket spend, particu larly on big brand beers and cider s
1
profit drivers through the summer so it’s important that retailers reflect that in their in-store ranging and merchandising. One thing we’ve seen is that there haven’t been as many
MEET THE BUYER
Top tips!
and cider lines with mid-packs again representing a great
NPD launches over the last year as brands focus on maintaining availability of their biggest sellers. One of
Stack the mid-packs at the front of the store and highli ght the special offer prices to draw people in
2
the most notable exceptions to this has been Carlsberg’s premium lager, Tetley No4.
What advice would you give retailers to maximise sales this Spring and Summer? Make sure you have allowed plenty of space in the chiller for four-packs, as these are the key lines that people will pick up for consumption straight away, on the way home
3
from work for example. Where space allows, build displays of mid-packs at the front of the store. Lead on the headline deals on the big brands and create some theatre, as this will act as a footfall driver to draw people into the shop. Floor stacks
4
Keep four-packs chille d so people can pick them up to consume at home straight away Expect an upturn in sa les on the days of major footba ll matches
are a great way of drawing attention and growing basket spend.
What are the key products to focus on for the next few weeks?
5
Keep an eye on the we ather forecast and get read y to take advantage when the temperature rises.
The big brand mid–packs and four packs as already highlighted, but also look out for a new beer and snack deal, where shoppers can pick up a four–pack of Carlsberg cans and a sharing bag of Walkers Max for just £5. This is a really key deal and will run across three periods starting in June.
Product code
Product description
Case size
WSP
RSP
POR
M233157
Budweiser NRB
12x300ml
£7.39
£10.59
16.3%
M143683
Heineken NRB
2x12x330ml £14.99
£10.00
10.1%
M263576
Stella Artois 4.8%
10x440ml
£12.19
22.3%
M252998
Peroni Cans
2x10x330ml £14.29
£10.00
14.3%
M252324
Carlsberg Pilsner
2x10x440ml £13.69
£11.99
31.5%
M257144
Strongbow
2x10x440ml £14.29
£10.00
14.3%
M160021
Strongbow Dark Fruit
10x440ml
£9.99
£14.99
20.0
M266829
Tetley No4 Lager
6x4x440ml
£18.69
£5.00
25.2%
£7.89
77 Londis News.indd 77
01/06/2021 15:20:00
CATEGORY CATCH UP
fresh price reductions
Londis News.indd 78
Support for the
salad days This month Londis is reducing prices on some of the top-selling fresh lines to make you even more competitive. Summer is coming, and that means
and Carrots. With eyecatching new RSPs
that demand for salad and soft fruit is
and a minimum 20% POR on these top ten
going to rise. The great news for Londis
lines, they are sure to drive sales in store
retailers is that they are now in a better
and add plenty to your bottom line.
position than ever to take advantage of the opportunities of the season thanks to a new initiative to cut wastage, improve competitiveness and boost profit.
A parallel initiative also sees a new Every Day Low Pricing on milk, with a reduced WSP and a “2 for £2.20” consumer deal on two-litre packs from Freshways. The
Wholesale prices and RSPs are being
deal covers Semi–Skimmed, Whole and
reduced on key fresh lines to help retailers
Skimmed varieties and the multibuy deal
drive sales during this all-important
still yields a POR of 20%. POS material is
season.
available to support the offer.
Products covered by the new pricing
The enhanced milk and produce pricing is
initiative, which starts on 31st May,
designed to improve your competitiveness
include key Farm Fresh lines Closed
and drive sales, and comes on top of the
Cup Mushrooms, Pre-Packed Potatoes,
recent introduction of mixed cases and
Cucumber , Salad Tomatoes, Mild Onions,
smaller case sizes to reduce the risk of
Iceberg Lettuce, Peppers, Red Apples,
waste in short-life produce.
Sm a lle r case si ze s no w ava ila bl e fo r prod uc e
01/06/2021 15:20:00
CATEGORY CATCHUP Since the end of March, reduced case
Packaging has also been reviewed, with
sizes have been available on 18 products
produce items now delivered in new-style
as well as the introduction of mixed cases
boxes which stack neatly on cages to
of berries and grapes, all of which will
minimise damages.
mean a lower chance of waste in your retail stores. It is part of an ongoing process to make improvements to product and case packaging specifications as the supply base is aligned across the group.
The case mix for the new berries and grapes format is based on rate of sale: For example, the Mixed Berry case contains six packs of strawberries, four of blueberries and two of raspberries, while
The 18 short-life products are now
the Mixed Grapes case contains five white,
available in a reduced case size of six, with
three red and two mixed grape varieties.
a minimum 25% POR maintained. Case
By aligning stockholding to the popularity
sizes for other products in the Farm Fresh
of each individual product in this way,
the range have also been simplified and
wastage should be greatly reduced.
harmonised with a focus on smaller case sizes, with the cases for several products such as Strawberries and Iceberg Lettuce being reduced from 10s and 12s to sixes.
Items can be sold at a single price point, or as part of a “2 for £4” consumer deal. Also look out for the new 227g Farm Fresh
New EDLP on fresh produce Product code
Product description
Case size
New WSP
Consumer Deal
POR
M096614
Farm Fresh Closed Cup Mushrooms PMP
8x250g
£5.70
£0.89
20%
M103072
Farm Fresh Pre Pack Potatoes
10x2kg
£9.52
£1.19
20%
M253318
Farm Fresh Cucumber
8x1pk
£4.42
£0.69
20%
M266928
Farm Fresh Salad Tomatoes
6x6pk
£4.27
£0.89
20%
M209313
Farm Fresh Mild Onions
8x3pk
£6.34
£0.99
20%
M207018
Farm Fresh Iceberg Lettuce
6x1pk
£3.79
£0.79
20%
M209086
Farm Fresh Peppers
6x2pk
£4.75
£0.99
20%
M266928
Farm Fresh Red Apples PMP
6x4pk
£7.15
£1.49
20%
M191612
Farm Fresh Carrots PMP
10x500g
£4.72
£0.59
20%
79 Londis News.indd 79
01/06/2021 15:20:01
Londis News.indd 80
01/06/2021 15:20:05
1
Divide the produce fixture into thirds for the summer season.
2
Allocate one third each to fruit, salad and vegetables.
3
Clean shelving regularly.
4
Handle produce as little as possible.
5
Conduct quality checks at least twice a day.
6
If you wouldn’t buy it, don’t sell it.
Look out for the new 227g Farm Fresh Strawberries
Comes with a £1 RSP. Replaces the 300g pack. One-case allocation in NP3, plus a leaflet feature and PoS. POR 20%.
CATEGORY CATCHUP
Top tips!
(10x227g, WSP £8.00, RSP £1.00)
Strawberries line, which replaces the 300g
reduce the amount of space
pack, with a competitive RSP of £1. There
given over to vegetables, and
is a one-case allocation for Londis retailers,
increase the space allocated
and it is also supported with a leaflet
to salad, such as lettuce and
feature and POS material.
tomatoes.
In addition, wholesale prices have been
A good rule of thumb is to
reduced on several loose products,
split the fixture into one-third
including baking potatoes and carrots. The
veg, one-third salad and
minimum size for loose onions has also
one-third fruit, increasing
been improved.
the amount of space given
Time to review
to soft fruits in particular,
With the summer approaching, now is the
Planograms are available at Booker.co.uk.
and especially British-grown produce.
perfect time to review ranges and space allocation across your produce offering.
Good in-store practice will also minimise your wastage and thus maximise your
With demand for different products
profit – conduct regular quality checks,
rising and falling with the changes in the
clean shelving regularly and handle
seasons, updating your space allocation
the product as little as possible, ideally
will allow you to have the optimal in-
merchandising product in the case it was
stock position and reduce pressure on
delivered in.
replenishment during the day for the faster-selling lines, as well as reducing wastage for the slower sellers. A key change for the summer months is to
Remember it is a legal requirement to display the country of origin so make sure this is visible for loose products as well as pre-packed.
Lower WSP! 2 for £2. 20 dea l!
EDLP on Freshways 2l Milk Product code
Product description
Case size
Deal WSP
Consumer Deal
POR
M257666
Freshways Skimmed Milk
4x2l
£3.52
2 for £2.20
20.0%
M257673
Freshways Whole Milk
4x2l
£3.72
2 for £2.20
20.0%
M257664
Freshways Semi Skimmed Milk
4x2l
£3.72
2 for £2.20
20.0%
81 Londis News.indd 81
01/06/2021 15:20:06
Londis News.indd 82
01/06/2021 15:20:06
OWN BRAND
Pots of potential Three new salad lines from Discover The Choice can give a healthy boost to your lunchtime offer.
Midas Code
Product
Pack Size
Case size
WSP
RSP
POR
M267959
DTC Sundried Tomato & Chilli Pasta Salad
200g
8
£11.00
£2.25
38.89%
M267982
DTC Basil Pesto & Mozzarella Pasta Salad
200g
8
£11.00
£2.25
38.89%
M267954
DTC Grilled Vegetable Couscous
200g
8
£11.00
£2.25
38.89%
Our exclusive Discover the Choice range has been expanded
when choosing Food to Go products (The Grocer, 5th December
with three new pot salad lines. The 200g pots are ideal as part of
2020). These new lines are on-trend and launched into a category
a lunchtime on-the-go offer, or as a ready-to-eat snack. They are
with great potential for growth.
also part of the £3.50 lunchtime meal deal.
Three varieties are available: Basil Pesto & Mozzarella Pasta,
The ‘Good to Go’ market is forecast to grow by over 40% in
which includes spinach and chopped pine nuts; Sundried Tomato
2021, combined with a growing demand for both portability and
& Chilli Pasta, which is made with chopped jalapenos, garlic and
healthiness – 72% of shoppers say these are key drivers for them
coriander; and Grilled Vegetable Couscous, which features red and yellow peppers, aubergine, courgette and marinated cherry tomatoes.
HAVE YOUR SAY… We sell a lot of products under the Discover the Choice brand. The quality is good and so is the shelflife, and they sell really well. We are looking forward to bringing in some new food to go lines like these for our lunchtime offer once local businesses start to re-open. Natalie Lightfoot Londis Solo Convenience, Glasgow
All lines are ready to eat and supplied in 200g pots – ideal for the lunchtime offer. Products have a shelf life of 21 days, and all three are suitable for vegetarians. Discover the Choice lines are exclusive to Booker. The packs are pricemarked at £2.25, delivering a healthy POR of over 38%.
DID YOU KNOW? The Good to Go market is forecast to grow by over 40% in 2021, returning market value to around the 2019 level. Source: The Grocer, 5th December 2020
83 Londis News.indd 83
01/06/2021 15:20:08
Top new products Every issue we bring you the latest product launches from your favourite suppliers
Product code
Product desciption
Case size
RSP
M265878
Alpro Oat Original
6x1ltr
£1.89
M265833
B&J Peace Pop
20x80ml
£2.00
M266566
Brothers Cloudy Lemon
6x4x440ml
£5.50
M266553
Brothers Honeycomb
8x500ml
£2.19
M265648
Cornetto Go
33x110ml
£1.40
M265836
Cornetto Soft Vanilla Choc
24x140ml
£1.40
M265685
DTC Caramlised Onion Houmous
6x160g
£1.19
M263307
ES Citrus Bleach PM60
12x750ml
£0.60
M265062
Glade Chocolate & Honey
6x129g
£3.19
M265829
Glens Vodka PM1349
6x70cl
£13.49
M146567
Golden Wonder Cheese & Onion Crisps
16x6pk
£1.25
M263547
Golden Wonder Spring & Onion Crisps
16x6Pack
£1.25
M115077
Golden Wonder Variety Crisps
16x6x25g
£1.25
M266657
Innocent Blackberry Blackcurrant Smoothie
6x750ml
£3.49
M266644
Innocent Berry Light Smoothie
8x300ml
£2.79
84 Londis News.indd 84
01/06/2021 15:20:10
TOP NEW PRODUCTS Product code
Product desciption
Case size
RSP
M266655
Innocent Berry Smoothie
6x750ml
£3.99
M266672
Innocent Guava Pineapple Smoothie
6x750ml
£3.49
M266675
Innocent Straw Pineapple Smoothie
6x750ml
£3.49
M266677
Innocent Tropical Smoothie
6x750ml
£3.99
M266654
Innocent Tropical Smoothie
8x300ml
£2.79
M265045
KP Thai Chilli Coated Peanuts PM100
16x55g
£1.00
M244568
Kronenbourg 1664 PM4/500
6x4x440ml
£5.00
M266317
Love Mezze Hummus & Bread
8x130g
£2.00
M266318
Love Mezze Pepper Hummus
8x130g
£2.00
M265088
Mentos Fruit PM100
25x3pk
£1.00
M265424
Paul Hollywood Crusty Roll
12x4pk
£1.50
M265426
Paul Hollywood Rustic Roll
12x4pk
£1.75
M265294
Properchips Sea Salt
8x85g
£1.99
M265334
Properchips Sea Salt
24x20g
£0.80
M217918
Royal Dutch Min Blu TPD
10x20s
£9.95
85 Londis News.indd 85
01/06/2021 15:20:12
. E G N A R T H G I R E H T STOCK US K S G N TH I W M O R R O G F R Y E R P O THE TOP 10 NT FOR 69% OF CATEG AC C O U
THE MUST STOCK RANGE FROM MONSTER M098476
M200947
M236972
M234259
M064629
T SKU IN 3RD BIGGEFST DRINKS TOTAL SO
LORIE SKU IN NO.1 LOW CRAGY SECTOR THE ENE
RED NO 1 FLAVORUINK D Y ENERG
URED NO.2 FLAVDORINK Y ENERG
ION T STIMULAT 3RD BIGGESIN GB AND IS BRAND H £41M WO RT
Energy drinks are big business so it’s important to get your range right. To find out more about the right range for you visit Sales Supercharged. The exciting new retailer support initiative from Monster. Learn which products are really driving sales. How to give your chiller more merchandising muscle. And get the low down on all the latest consumer trends. You’ll even get the chance to grab some free stock. Follow our advice now and supercharge your sales.
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© 2020 Monster Energy Company. All rights Reserved. MONSTER ENERGY®, ®, MONSTER ENERGY ULTRA® are all registered trademarks of Monster Energy Company. Source: 3rd biggest SKU in Total Soft Drinks, No.1 low calorie SKU in the Energy sector, No.1 flavoured energy drink, No.2 flavoured energy drink – Nielsen – Indies & Symbols– MAT Value TY Period Ending: w/e 26/12/2020. Source: 3rd biggest stimulation brand in GB and is worth £41m – Nielsen Value Sales, Total Coverage, MAT to w/e 26.12.20. Revenue is an estimate based on weekly ROS.
Londis News.indd 86NPD x5 cans_CODES_280x210mm_AW1.indd 1 COC1372_Monster
01/06/2021 15:20:13 19/04/2021 10:47
TOP NEW PRODUCTS Product code
Product desciption
Case size
RSP
M265786
Rustlers Cook In The Box Cheeseburger
4x173g
£2.50
M266802
Snickers Creamy Trio
32x54.75g
£0.95
M266819
Tequila Rose
6x50cl
£12.00
M265707
Twister Peek a Blue
35x70ml
£1.40
M243127
Walkers Prawn Cocktail PM65
32x32.5g
£0.65
M243128
Walkers Salt & Vinegar PM65
32x32.5g
£0.65
M243167
Walkers Smoky Bacon PM65
32x32.5g
£0.65
M266316
Walls Chicken Roll
5x120g
£1.29
M265726
Watermelon Lollies PM225
4x73ml
£2.25
M263078
Winalot Pouch Chicken & Beef PM100
12x3x100g
£1.00
87 Londis News.indd 87
01/06/2021 15:20:15
Group Machine Offer_BOOKER_Talking Shop_Feb2021.qxp 22/02/2021 18:02 Page 1
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Londis News.indd 88
01/06/2021 15:20:21
VIEWPOINT: ACS
Look after shop workers
Community matters Crime has been at the forefront of retailers’
and raising awareness about the scale and
minds over the course of the pandemic,
impact of abuse towards shopworkers.
as local shops have had to contend with the introduction of new regulations such
Hundreds of key names in the UK retail
as social distancing measures and face
industry have come together for this
coverings, which have resulted in significant
campaign, urging the public to #ShopKind
levels of confrontation from customers and
and treat shopworkers with kindness and
incidents of violence and abuse against
respect. The campaign will be visible across
colleagues.
highstreets up and down the country and on social media to spread the message
Throughout the pandemic, local shops have
that our colleagues should be treated with
stayed open, working tirelessly to provide
kindness and respect.
their communities with essential products and services. The harsh reality is that this
More information about the #ShopKind
has meant we have also been a constant
campaign, including how you can get
target of criminals, with incidents of theft,
involved, downloadable in-store posters
violence and abuse.
and social media graphics can be found on www.nbcc.police.uk. Will this campaign end
Earlier this year, we launched our 2021
the violence and abuse that’s the scourge
Crime Report which revealed that 89% of
of our industry? No, but it will serve as a
colleagues working in local shops have
constant reminder that abusive behaviour
experienced some form of abuse, with
towards retailers and shopworkers is
over 1.2million incidents recorded over the
unacceptable, should not be tolerated and
last year. Sadly, Covid-related abuse has
must always be reported.
become one of the biggest issues facing retailers and is now one of the top triggers of violence in store. Violence and abuse against colleagues working in our sector has become not just more common, but more serious with weapons being used in over a quarter of violent incidents. I don’t need to tell you about the serious and long-lasting impacts of these incidents on the individuals, stores and communities involved. Against this background, we were proud to be asked by the Government to co-ordinate #ShopKind, a new campaign bringing together the whole of the retail sector and the Home Office with the aim of encouraging positive behaviour in stores
James Lowman ACS Chief Executive
89 Londis News.indd 89
01/06/2021 15:20:22
LET'S CELEBRATE
with our new members and longstanding partners
New stores 1
2
3
4
5
6
7
8
9
10
11
12
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15
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18
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22
Londis – Portslade Brighton, East Sussex
23
Londis – Priyas Newcastle-Upon-Tyne
24
Londis – Krishnas Orpington, Kent
25
Londis – Wigan Road Service Station Leigh, Greater Manchester Londis – Dellsome Lane Welham Green, Hertfordshire
26
27
Londis – Greenhills Glasgow
28
Londis – Lower Hillmorton Road Rugby, Warwickshire
29
Londis – Shirehampton Stores Bristol
30
Londis – Trowbridge Service Station Trowbridge, Wiltshire Londis – North Petherton North Petherton, Somerset Londis – Lee High Road London Londis – Bourne Road Colchester, Essex Londis – Canterbury Canterbury, Kent Londis – Vere Street Barry, South Glamorgan Londis – Gresham Road Staines, Middlesex Londis – Somerford Road Christchurch, Dorset
Londis – Queen Margaret Drive Glasgow Londis – Meredith Ipswich 9
Londis – Pluckley Post Office Ashford, Kent
6
Londis – Bushey Bushey, Hertfordshire Londis – At The Triangle Castleford, West Yorkshire Londis – Birches Road Wolverhampton
2
Londis – Murco Partington Partington, Greater Manchester Londis – Ynyshir Stores Ynyshir, Mid Glamorgan Londis – Hetherington Manchester
17
Londis – Chinley Stores High Peak, Lanarkshire
20
15
4
13
18
Londis – Ranjanie Convenience Mangotsfield, Avon Londis – Knowsley Service Station Prescot, Merseyside Londis – Limpsfield South Croydon, Surrey
14 7
Londis – Long Buckby Long Buckby, Northamptonshire 16 28
24
19
22
5 8
12
26
10
21
23
29
25
3
11
30
27
1
90 Londis News.indd 90
01/06/2021 15:20:25
LONDIS BIRTHDAYS
Londis birthdays Many happy returns to all those celebrating their time with us. More than just a brand, Londis is a family of like-minded convenience retailers whose focus is to provide a much-needed service to their local community
5
1
YEARS
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
Siop-Y-Pentre Llandysul, Ceredigion
20
Everton PO & Stores Lymington, Hampshire
21
Lanner Stores Redruth, Cornwall
22
Mount Hawke Stores Truro, Cornwall
23
St Day Stores Redruth, Cornwall Treswithian Stores Camborne, Cornwall Sheiling Filling Station Paisley, Renfrewshire
24
10
25
YEARS
26
Kilbirnie Filling Station Ayrshire
27
Castle Service Station Norwich, Norfolk
28
Londis Lewisham London BP Londis Sedlescombe Road North Hastings, East Sussex
29
30
Londis Village Wines & Beer Basingstoke, Hampshire
31
The Green Welly Stop Filling Station Crianlarich, Perthshire
32
33
Londis Dalbeattie Dalbeattie, Kirkcudbrightshire Londis Colvend Dalbeattie, Kirkcudbrightshire Londis Canterbury Kent
15
34
YEARS
35
Londis Little Oxhey Watford, Hertfordshire
36
The Convenience Store Lakenheath, Suffolk
37
Londis Brixton London
38
Betws-Y-Coed Post Office Betws-Y-Coed, Conwy
39
Kingsway Service Station Glasgow
40
Londis Wareham Road Birmingham
41
Londis Grays, Essex Londis Sutton, Surrey Post Office Stores Sarratt, Hertfordshire Falmouth Garages Penryn, Cornwall
20 YEARS
43
25
44
YEARS
Londis Burwash East Sussex Ringwood Stores Three Legged Cross, Dorset
42
30
YEARS
45
Londis Mitcham Surrey Grovehill Stores Tunbridge Wells, Kent Londis Redcow Exeter Whitemead Forest Park Lydney, Gloucestershire Jensen Newsagent Chertsey, Surrey High Crompton PO & Newsmart Oldham, Lancashire Acre Stores Andover, Hampshire
Londis Stowmarket Suffolk Londis Lauriston Road Hackney, London
10
Londis Peterborough Cambridgeshire
YEARS
Londis Union Street London Braeside Services Glasgow Londis Weston Park Grocers London
Londis Three Legged Cross Manj and Harjoat Au jla
Londis Starthill Service Station Rochford, Essex Londis Woodley Stores Reading, Berkshire Camelot Garage Camelford, Cornwall
30
YEARS
Foodlovers North Cheam, Surrey Acre Stores, Andover Anne and Pat Burke
Londis News.indd 91
91 01/06/2021 15:20:32
Londis News.indd 92
01/06/2021 15:20:33