NEWS, AWARDS, INSIGHTS, INTERVIEWS, NEW PRODUCTS, PROMOTIONS AND MUCH MORE…
News
T DON’ .. . MISS
Cut food waste with Too Good To Go Londis Wine Festival The benefits of Central Billing Vol 35 Issue 3 June 2022
©2022 The Coca-Cola Company. All rights reserved. COCA-COLA and COCA-COLA ZERO are registered trade marks of The Coca-Cola Company.
M276129
white
Chocolate
M276133
tod Sto ck up les ay for tasty sa †
IRI Market Advantage, Confectionery Database, 52 Weeks, Value Sales, w/e 6th November 2021, IRI All Outlets
For illustrative purposes only. ® Registered Trademark of Société des Produits Nestlé S.A.
Contents
In this issue...
24
9
Food waste success
72 Top New Products
Londis retailers play a major role in saving over 300,000 meals from going to waste.
A closer look at the new Jack’s range.
82 Central Billing
11 Multibuy ban postponed
The many benefits of a valuable service.
Proposed HFSS multibuy ban pushed back.
Jacks’ rollout
13 Grocer Gold success Booker named Wholesaler of the Year at Grocer Gold Awards.
68
15 Community News
Welcome to Jack’s, your
A roundup of the latest community news from Londis retailers.
Investment pays off
exclusive new own label brand.
19 Industry News
Devon retailers benefit from continuous investment.
Independent retailers have been key in tackling underage sales.
21 GroceryAid Industry charity’s two big music events close to sell-out.
n i t e G ch Tou
32 Positive thinking Positive attitude benefits Aberdare retailer.
40 Protect and serve Key investments turn good London store into a great one.
48 Alternative thinking Alternative approach serves Devonshire retailer well.
Booker Retail Partners
64 Get ready for summer
Tel: 0870 050 0158
How to make the most of the summer opportunity.
Opening hours: 8am–5:30pm Monday to Friday
IT and Customer Services
Wine Festival
Opening hours (Monday to Friday): For customer services: 6am–9pm For IT: 7am–9pm
The Londis Wine Festival returns with more great deals.
Offers available 30/05/2022-26/06/2022
2
ANY
58
FOR
£6.49
£10
Wine FeStIvAl
£6.49
£5.49
Wine
£7.49
FeStIvAl £7.29
£6.99
£8.99
£7.99
£6.49
£10.99
PeRfEcT WiTh ReD WiNe
£12.99
2
ANY
2
FOR
ANY
£4
£6.99 £9.25
£8.29
£9.99
Email: For customer services: londis.claims@bookerretail.co.uk or enquiries@londis.co.uk
£7.99
FOR
£2.50
£12.99
NEW
£9
Helpdesk: 0800 298 0758
£11.79
3
ANY
1.5 Litre
FOR
£5
NEW
2 £4.50 ANY
FOR
£6.49
12x330ml, 10x440ml
£6
£5.50
£5
£3.99
£6.75
£5.95
49p
£8
99p
200ml
300ml, 330ml
6x330ml, 4x330ml
£6.29
£6.79
£10
4x568ml
£15.99
£11.49
100g
£11
2
ANY
FOR
£6
£11.29
£12.99
10x440ml 10x440ml Some offers may not be available in all stores and are subject to availability. The higher price shown relates to the The cheapest product is free in Buy 1 Get 1 Free offers. All offers are correct Londis recommended retail price and may differ in some stores. at the time of going to print. E&OE NP04 Neighbourhood Large England.
Large ENGLAND V8.indd 1-2
26 Wash
£7.99
£12.49
109452 Londis NP04 Leaflet NH
9 Roll
londis.co.uk/findyourlondis
24 Pack 300g - 454g
Great Deals on your Doorstep 27/04/2022 16:15
Londis News team: Email: londisnews@londis.co.uk
E N J OY S T R O N G B OW R E S P O N S I B LY
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Let t he summer
WELCOME
News! Welcome to our June issue of Londis
begin!
With the summer now underway, there are plenty of reasons for optimism.
A warm welcome to your latest issue of Londis News, with a long and hopefully warm summer ahead of us. The recent Platinum Jubilee was the perfect start to the summer and there’s plenty to look forward to over the coming months to help us carry that momentum forward. It was also fantastic news that Booker was recently named Wholesaler of the Year at the Grocer Gold Awards. At Londis we certainly have plenty of plans to help make sure the summer months are busy and profitable. it’s a really easy, efficient way of minimising admin, getting One of the biggest recent developments that will definitely
access to the right range and guaranteeing you are getting
help drive footfall, sales and profits this summer is the
the best possible prices.
continuing rollout of Jack’s, your exclusive new own-label brand. A small Jack’s range is already in-store, but by the
And, as always, there are four really inspiring retailer
end of this summer we will have completed the full rollout
profiles in this issue. There’s always so much you learn from
featuring over 500 products in every key category.
fellow Londis retailers and I’m sure you will find some great ideas in the profiles that you can replicate in your business.
The feedback from Londis retailers and shoppers so far has been fantastic, so I’m excited to see the wider range
Finally, I would also like to congratulate the many Londis
beginning to appear in-store.
retailers who have been using the Too Good To Go food waste management app and helped save over 78,000
Another highlight of the summer will be the return of our
meals from going to waste in the last year alone. Fantastic
fantastic Londis Wine Festival. The Festival will feature lots
work and I would urge other retailers to try it out too.
of amazing deals and exclusive products that will really help you generate excitement in-store and on social media.
I hope you have a fantastic summer!
Wine is a hugely important category in Londis stores, and
Look forward to seeing you in-store!
the Festival gives us all the chance to really create some noise around wine and drive extra sales and profits. Take a look at our Central Billing feature in this issue too. I know many Londis retailers already use Central Billing but
Stewart Fenn Sales Director, Booker Retail Partners
7
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YOUR LONDIS
Stories from around the Londis Family...
Londis retailers play their part in war on food waste Londis retailers have played a major role in saving over 300,000 meals from going to waste through the Too Good To Go platform.
eliminate food waste via the Too Good To Go platform.
135,000kg of fo od saved
Londis retailers alone have saved more than 78,154 meals from
323,293 meals saved
Londis retailers are playing a key role in the group’s efforts to
going to waste in just the last 12 months - with the number of Londis retailers signing up to the scheme growing steadily. The Booker group as a whole has saved over 135,000 kg of food going to waste; the equivalent of 323,293 meals. This is a CO2 saving of 337 tonnes, which equates to 503 return flights from London to New York. The scheme is powered by
337 tonnes of CO 2 saved 503 return flight s from London to New York equivalent
a free-to-download app that allows shoppers to search for and purchase ‘Magic Bags’ containing delicious surplus food items. The contents of each Too Good To Go Magic Bag differs from store-to-store and dayto-day, but guarantees to deliver three times’ worth of value. Catherine Marston, Sustainability Manager at Booker, told Londis News: “I am proud of our retailers who have taken the opportunity to reduce their food waste through the sale of magic bags. In addition to being environmentally friendly, it helps families to reduce their outgoings – which has never been more important – and underpins our values to support communities and the planet.”
Find us on
@myLondis
@myLondis @LondisRetail
Booker dazzles at Grocer Gold Awards Booker has been named Wholesaler of the
Booker launched a new mobile-optimised
Year at the highly prestigious Grocer Gold
website in January 2021 which included
Awards. Held at London’s Guildhall on 14
a number of key upgrades including a
June, the awards saw Booker scoop the
simplified branch finder, mobile optimised
prize for its sales growth of 10.5% which
imagery and a new pinch zoom feature. As
was fuelled by its online service, which now
a result, website revenue grew by 19% on
accounts for 30% of total revenue.
the previous year. Commenting on the win, Stewart Fenn, Sales Director, Booker Reatil Partners said: “These are the most coveted awards in the grocery trade and to win Wholesaler of the
@myLondis
Year is a stunning result. This recognition Booker CEO Andrew Yaxley accepts the Wholesaler of the Year Award.
from a panel of leading industry experts really does celebrate the hard work and relentless focus on customer satisfaction of all of our colleagues.”
The government has announced that new rules on multibuy deals on HFSS food and drink are being postponed, but placement restrictions will still go ahead in October.
DRS operator secures £9m
YOUR LONDIS
HFSS multibuy deals postponed
Circularity Scotland, the
Rules banning multibuy deals on
Association of Convenience Stores
foods and drinks high in fat, salt,
Chief Executive, James Lowman,
or sugar (HFSS) and restrictions on
said: “The government’s insistence
free refills for soft drinks are being
on pushing ahead with costly and
delayed for a year. The government
confusing regulations at a time
said the delay will enable it to
when consumers and retailers are
review and monitor the impact of
facing significant financial pressure is
the restrictions on the cost of living
nothing short of astonishing. While
in light of an unprecedented global
everyone else is trying to navigate
The cash will be used to
economic situation.
the worst cost-of-living and cost-
fund the development
of-business crisis in memory, the
of Circularity Scotland
However, restrictions on the
government is regulating to send
and also to help ensure a
placement of less healthy products
officials round to shops with tape
further £9m from Bank of
will still come into force in October
measures to make sure yoghurt and
Scotland. The £18m will
2022 as planned. These will mean
pizza aren’t displayed too close to
fund the start-up costs
that affected products can no longer
the door or on the end of an aisle.”
of the DRS, which will go
organisation which will administer the country’s deposit return scheme (DRS), has received £9m in funding from the Scottish National Investment Bank.
live in August 2023.
be promoted in key locations, such as checkouts, store entrances, and
Please visit www.acs.org.uk/advice/
aisle ends. Location restrictions will
hfss-regulations for more info.
only apply to stores if they have 50 or more employees and floor space of over 2,000 sq ft. Restrictions banning HFSS adverts on TV before 9pm and paid-for adverts online will also be paused for a year, now starting in January 2024.
The news has been welcomed by the NFRN. National President, Narinder Randhawa, said: “This investment is a show of confidence in and support for all the work being done to deliver the anticipated increase in recycling rates from August next year. “As responsible retailers,
Food-to-go a ‘huge opportunity’
the Fed’s members in Scotland will be on the frontline of the deposit
Wholesale data and insight specialists TWC and food-to-go and out-of-home
return scheme. Unless
tracking programme MealTrak have reported that the food-to-go market has
exempted, they will form
grown by 9% year-on-year in value in independent convenience stores in the
the backbone of the
12 weeks to 19 May.
network of return points, where customers will
The total market across all channels has grown by 31% over the same period
bring their bottles and
with grocery outlets growing even faster at 51%. TWC said this represents a
cans for the refund of the
“huge opportunity” for the sector to drive footfall, sales and profits in a high
deposits.”
margin category.
11
HFSS food demand ‘remains’ high despite legislation New research has found that a
in 10 of them would still buy
huge 89% of shoppers say they
confectionery and chocolate
would still buy products like
even if it wasn’t on promotion,
confectionery and chocolate
some 71% of respondents still
even if they were no longer
believe that less fat, sugar and
on promotion. The research
salt is a good idea.
from innovation intelligence
Retailers reminded of Track and Trace changes
platform Vypr seems to
The research also indentified
Londis retailers are being reminded about
indicate that there will still
that affordability is a bigger
the critically important changes to the
be strong shopper demand
barrier than taste when it
tobacco track and trace system.
for products covered by the
comes to making healthy
Government’s HFSS legislation
food and drink choices. When
All Londis retailers registered on the
restricting access to products
asked what might stop them
track and trace system should already
deemed high in fat, sugar and
from buying healthier food
have received emails from Dentsu, the
salt.
products, 44% cited price while
company which has now taken over the
only 17% said that they don’t
management of the system from previous
taste as good.
managers De La Rue.
postponed until next year,
Additionally, nearly three
It is vitally important that retailers respond
many of the new rules are
quarters (73%) of shoppers
to these emails as this process registers
still set to come into place in
say they check nutrition
them on the live system. If they fail to
October this year.
labels when purchasing food
respond to these emails, they could
products while only 15% were
potentially lose the ability to sell tobacco
While the study of 5,000
aware of the incoming HFSS
products in-store.
people found that almost nine
restrictions.
While some of the proposed restrictions have been
Association of Convenience Stores chief executive James Lowman said: “It is important that retailers are looking out for emails from Dentsu and that they familiarise themselves with the upcoming changes to the tobacco track and trace system to ensure that they can continue to sell tobacco products in their store. “We have worked to provide retailers with guidance and support on the track and trace system since it was introduced in 2019 and will continue to help retailers during the transition to the new system.” Retailers who have missed or deleted the email and need to retrieve their information can do so by contacting uktntsupport@dentsu.com.
13
Ringwood Stores, at Three Legged Cross in Dorset, has raised £1,051 for local charity Diverse Abilities.
Talking café Gloucester-based Londis Fairford has sponsored
The store held an in-store collection for the charity supporting children and adults with profound physical and learning disabilities across the county. The retailer said: “When you say pop the change in the box, know that you are doing something amazing, supporting diverse abilities. Every penny counts.”
local organisation Working for Wellbeing’s Talking Café, which offers support and advice to
COMMUNITY NEWS
Diverse abilities
local people. The organisation aims to help everyone in the areas improve their physical, mental, and
Support your local team
emotional wellbeing.
Londis Kings Park & Londis Cambuslang, Glasgow, are sponsoring local Rutherglen Glencairn Boys Football Club. The team said: “Big thanks to Imran Waseen at Londis, the new sponsor of our new home strips for next season, thanks very much it’s appreciated. Plus he’s sponsored Rutherglen Glencairn FC and taken an advertising board at the ground.”
Good send off Londis - Bignall End, in Stoke-on-Trent, collected £608 to help with the funeral
Brighter Bebington Londis Texaco Bebington Service Station, Cheshire, has collected more than £63 in in-store collection tubs for local charity Brighter Bebington. The volunteer group aims to keep the local area looking ‘bright and beautiful’ all year round.
costs of its former milkman John Rogers.
The charity said: “A big thank you to all the generous Londis
The retailer said John was “well-liked in
appreciated.”
customers who donated... your continued support is greatly
the village” and it wanted to help give Rogers the “send-off he deserves”. The retailer said: “Londis would like to thank everyone who kindly donated towards the funeral for John Rogers who sadly passed away at the beginning of April. The community came together, to help John’s family at a very sad and difficult time.”
15
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An independent review has recommended that the minimum age of sale for tobacco products be increased by one year every year until no-one can legally buy tobacco products.
INDUSTRY NEWS
Annual age increase for tobacco purchase under review
Cash handling in Post Office hits highestever level New figures reveal that Post Offices across the UK, many in Londis stores, handled a record £3.23bn in cash in May, the highest amount ever recorded in a single month. May was the third successive month where over £3bn has been deposited and withdrawn in a single month, highlighting the critical role that cash continues to play for shoppers. Personal cash deposits totalled
A new independent review
£1.35bn, up over 7% month-
has recommended that the
on-month, while withdrawals
minimum age of sale for
totalled £770m in May, up
tobacco products be increased
2.7% month-on-month.
every year until no-one can legally buy tobacco products.
The Government recently
The Khan Review, entitled
would be introduced to
announced that legislation
‘Making smoking obsolete’,
James Lowman said: “This
is an independent review
recommendation would disrupt
conducted by Dr Javed Khan
the very effective measures
OBE into the Government’s
put in place to enforce an
ambition to make England
age restriction at 18, which
smokefree by 2030.
applies not just for tobacco
protect access to cash.
but to many of the products One of the main
local shops sell. We need to
recommendations is to
look at how this would work
introduce a New Zealand-style
in practice, but it looks like
system that would see the age
it would be operationally
of sale raised from its current
very challenging for small
level of 18 by one year, every
shops. Underage smokers
year, with the intention that
aren’t buying tobacco from
eventually no-one will be able
shops, who have an excellent
to buy tobacco in England.
record of implementing the Challenge25 policy, but from
Association of Convenience
friends, family and the black
Stores Chief Executive
market.”
17
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A new report has highlighted the vital role that independent stores play in preventing underage sales.
ACS backs online sales tax The ACS has submitted evidence to the Govern-
The Community Alcohol Partnerships
ment’s consultation on
(CAP) scheme has reported
INDUSTRY NEWS
Independent stores ‘key’ in preventing underage sales
the development of an
significant reductions in children’s
online sales tax to
drinking and anti-social behaviour
support local businesses.
in areas where its local partnership schemes operate, thanks to the
The submission flagged
support of local independent
up the current imbalance
retailers.
in the way that businesses are taxed, with bricks
CAP partnerships are made up of
Key findings from CAP’s 2021/2
and mortar stores being
retailers, local authorities, police,
annual report says evaluations over
at a disadvantage
schools, neighbourhood groups and
the last six years show CAP areas
compared to their online
health providers, who work together
have achieved a 62% reduction in
counterparts.
to make a positive difference
weekly drinking for 13–16-year-
to the health and wellbeing of
olds, a 42% reduction in anti-social
young people and improve the
behaviour and a 68% reduction in
communities where they live. There
residents reporting children and
are currently over 250 schemes
young people drinking in public
across England, Scotland and Wales.
places to be a very big or fairly big
The submission also recommended that click and collect orders should be exempt from the online sales tax, as they
problem.
encourage consumers to
role that retailers play in protecting
In addition, after CAP training, 98%
ACS also called for a
their communities and tackling
of retailers passed a Challenge25
reduction in business
underage sales by implementing the
compliance test – from an average
rates for retail properties.
Challenge25 policy.
baseline of 50%.
visit physical retail stores.
The report also notes the important
Second annual Raj Aggarwal Trophy launched The Association of Convenience Stores (ACS) has
longer than five minutes, showing what they have done in
announced the launch of the second annual Raj Aggarwal
the past year to support their community and their fellow
Trophy, an award made to retailers who have been gone
independent retailers.
above and beyond the call of duty in community retailing and in helping their fellow retailers.
The judging panel for the Trophy consists of Sunita Aggarwal, Raj Aggarwal’s wife and owner of Spar Wigston,
First launched last year, the Trophy was created in honour
Jonathan James, MD of James Convenience Retail, Avtar
of independent retailer Raj Aggarwal, who sadly passed
Sidhu, owner of Budgens Kenilworth and James Lowman,
away from Covid-19 in the early stages of the pandemic in
chief executive of the ACS.
2020.
Entries must be received by the ACS no later than 7
Applications are welcome from Londis store operators and
September. For more information, to submit your entry or
nominations are also invited.
to nominate a retailer, email sarah.johnson@acs.org.uk
To enter, applicants need to submit a short video, no
19
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The recent Queen’s Platinum Jubilee weekend gave the majority of independent stores a boost in footfall, says the British Retail Consortium.
Convenience retailing growing ‘ahead of market’
New data from NielsenIQ shows that growth in the independent channel outperformed the supermarkets in May.
INDUSTRY NEWS
Jubilee boost for retailers
Despite the inconsistent weather across the country, footfall increased by a solid 6.9% on average for the weekend compared with the May average. Footfall for the whole week of the Platinum Jubilee was up by 17.1% against for the previous four weeks. Data specialist NielsenIQ has published its latest findings which show that The best performing day of all
the convenience channel outperformed supermarkets in May with 3.7%
during the long weekend was the
growth in sales. This means that the channel now accounts for almost a
first day of the public holiday,
quarter (24%) of FMCG sales.
the Thursday, with footfall up a whopping 45.6% against the May
The figures also show that UK grocery sales values grew by 0.6% in the
average as shoppers prepared for
same month, even though volume sales fell by 6%, the first positive growth
the weekend of celebrations that
since the turn of the year. Footfall was also up 7% while online grocery sales
lay ahead.
remained static. The report suggests the growth in convenience was partly down to shoppers stocking up for the long Platinum Jubilee weekend. The report also noted an increase in “little and more often” shopping which drove sales in convenience.
DRS handling fee revealed With Deposit Return Schemes (DRS) scheduled to be implemented across the UK at various dates in the future, the handling fees that retailers will receive for returned containers when Scotland’s DRS goes live have been revealed. Scotland will be the first nation to implement a DRS on 16 August 2023. For retailers using approved automated Reverse Vending Machines, the fee will be 3.55p for the first 8,000 containers received each week and 1.35p for each additional container. For manual returns, retailers will receive 2.69p per container.
21
RETAILER PROFILE
Continuous investment pays off
Self-made
success
Jim and Leanne Dixon’s hands-on approach to retailing is paying dividends in Devon. When husband and wife team Jim and
next level,” Jim explains.
Leanne Dixon first opened their Devon forecourt they had one key aim: to build a
That next level was first reached in 2015,
business that offered local shoppers a true
when after five years of successful trading
neighbourhood store – with the added
in what was then a small fuel company
benefit of a filling station.
fascia store, the pair decided to quite literally “knock the whole place down and
Twenty-two years on and
start again”.
several game-changing refits later, the couple
“In 2015 and despite the quite pleasing
certainly look to have
sales, we decided to embark on an
achieved their goal and
ambitious knock down and rebuild project,
business is booming as a
while on the forecourt we installed all-
result. “We bought this
new pumps and facilities,” Jim says. “We
site in September 2000
closed in early May 2015, demolished
and while it was already
the site entirely and rebuilt it from the
a busy, thriving place
ground up ourselves, along with the help
we’ve always pushed to
of some local friends and tradesmen. It
keep driving it to the
was a gruelling two month process and we
RETAILER PROFILE
Top tips!
worked around the clock to get it done,
July 2015 with the green and white Londis
but the result was exactly as we’d hoped.
fascia.
“It was during that time that we also
“Londis was quite literally the perfect
decided to join a symbol group. I spoke to
fit, offering us the ideal level of support
all the major players but as soon as I met
but without pushing. The team brought
Londis RDM Richard Iles, that was it. He
so many great ideas to the table while
didn’t need to sell me anything; the Londis
remaining enthusiastic and supportive of
offer sold itself and we re-opened on 17
our own ideas at the same time.”
STORE INFO
n
Y
to p m l ea
Store name: Londis Yealmpton, Devon Retailers: Jim and Leanne Dixon
1
Do your homework. Especially when it comes to sourcing new refrigeration to ensure you buy the right units for you in terms of size, energy efficiency and look.
2
Use clear, attractive signage to help shoppers navigate the store.
3
Bespoke units can help to create a more rustic feel.
4
Local products can help to create a treasured point of difference.
Store size: 1,000sq ft Key categories: BWS, chilled, food-to-go Opening hours: Mon-Sat 6.30am-9pm / Sun 7.30am-9pm Staff: 16
25
RETAILER PROFILE
And it’s this key balance of support and flexibility that has helped to drive the business’s success over the intervening years and through its most recent refit in March 2022. “We had been growing year-on-year since 2015 and then the pandemic hit and provided us with a further massive lift,” Jim explains. “Local shoppers started to visit even more frequently and were buying bigger baskets, but we also attracted new shoppers from further afield,” Jim adds. “Fortunately, we’ve held on to those elevated sales levels, so in March 2022 we decided on another refit to keep that momentum going and provide an even better offer for our loyal shoppers.” That refit required a three-day closure which once again saw Jim and Leanne lead adopt a hands-on approach – including one memorable 22-hour day as the pair worked to bring their vision to life. An enhanced chilled offer with a far larger range of fresh meats, vegetables, dairy and ready meals has been key to achieving Jim and Leanne’s aim. “Chilled reached a new level of importance during the pandemic and we knew that growing our range of ‘meal for tonight’ and lunchtime solutions would help
We now have a brand new 4-metre chiller for chilled
drive the business forward in the way we wanted,” he
foods plus 4-metres for chilled beers and wines, sales
adds.
of which both grew significantly during the pandemic.
“I spent many hours researching refrigeration to
“Local shoppers are now able to buy a far wider
ensure we got the right type of units in terms of
range of chilled meal solutions, including more of The
size, energy efficiency and aesthetics.
Meat Market lines alongside whole chickens, an array of Jack’s beef steaks plus best-selling lines from the ready meal range. “We also have a further 2-metre chiller dedicated to chilled food-to-go along with fresh vegetables, plus 2-metres of chilled soft drinks, which is another growing category, and popular with passing tradesmen, commuters and locals alike. “We fitted new, larger freezers to reflect the swing towards frozen. Frozen foods deliver numerous value-for-money benefits too, which is becoming increasingly important to shoppers.”
27
RETAILER PROFILE We certainly feel that we are not only well-placed for a great summer of sales but great things going forward. Jim Dixon Londis Yealmpton, Devon
The store’s significant passing trade was catered
store and it’s in our interests to support other local
for too with an augmented range of chilled to-go
entrepreneurs. The local bakery supplies us with fresh
sandwiches to complement its existing hot food offer.
bread, cakes and donuts every day and we also have
“The store does get a lot of passing trade as it’s on
a wide range of local eggs, potatoes, ice creams and
one of the main roads into Plymouth, so we get lots
lots of local ales.
of tradesmen and other commuters coming in for their baked morning goods, coffees and soft drinks
“The neighbouring village of Holbeton has a
first thing. Most mornings we sell more than 50 cups
community orchard and we sell the apple juice from
of Tchibo coffee. We also sell a wide range of freshly-
there and this week we are also introducing a new
baked hot ‘to go’ sausage rolls, which are locally
range of local honeys. Local products are a big part of
made by some good friends who own a bakery,” Jim
who we are, they set us apart.”
explains. The locally-made trend even extends to the store’s “They only supply to us and the sausage rolls are
fixtures and fittings, some of which have been
incredible: huge and delicious with indulgent fillings
handmade by Jim himself. “While the majority
such as pork, apple and Cornish cider. They give us a
of the new fixtures come from a local shopfitting
great point of difference.”
company, I’ve also made a number of bespoke pieces of furniture myself, including fruit, bread and cake
Jim and Leanne’s local food offer is by no means
stands,” explains Jim. “We are in the country after all,
limited to its popular sausage rolls. “We try to support
so it’s nice to bring that rustic countryside feel into the
local where we can. If a small supplier comes in and
store.”
asks us to try, we’ll always give it a go. We’re a local
29
y t s a T 100% M267782
M271992
M222845
increase in footfall and basket spend and the store is generally much busier. We used to get a bit quieter around 9pm, but recently we’ve been getting ready to close and still had shoppers pouring in.
RETAILER PROFILE
“We’re already noting an
“Our aim was always to make this into a neighbourhood store with a filling station as opposed to a filling station with a store and we now feel that we have reached that goal. “The shopfloor isn’t huge so we’ve had to be clever with how we use the space. We’ve cut back on double
“We certainly feel that we are not only well-placed
facings of some grocery and household lines and
for a great summer of sales but great things going
what we’ve ended up with works really well. We now
forward.”
have a solution that allows us to offer a broader, more diverse range without feeling cluttered.” The refit also included the relocation of tobacco into drawers, leaving the back wall space clear for a smart new backlit range of premium spirits, including high-end rums and local gins. Meanwhile, the store’s growing vape sales were being catered to with a new corner vape display at the edge of the counter. Outside, a smart new dark Londis fascia complements the store’s fresh new paint job. “We had a lot of ideas about how we wanted the store to look and Londis worked brilliantly with us on creating our vision. That kind of support is hugely reassuring. We really are a very happy store with a great team too. All our staff are local, many have worked here for years and they know most, if not all, of our local shoppers, as do we of course.” Needless to say, those local shoppers are thrilled with their new-look store. “Sales are growing week on week,” Jim says “and shoppers say they love what they see. We are just hitting the all-important summer season now which brings a lot of additional visitors to the area plus many second home owners. Many of those are just seeing the transformation for the first time and the reaction is overwhelmingly positive.
31
RETAILER PROFILE
The power of motivation
The Londis brand is a perfect fit for a busy convenience-focused forecourt. The range works really well, we get three deliveries a week and the rebate system is also very attractive.” Nakendram Theepan Londis Mid-Glamorgan, Aberdare
STORE INFO
re a d r Abe
Store name: Londis Mid-Glamorgan, Aberdare Retailer: Nakendram Theepan Size: 800sq ft Store type: Forecourt Key categories: Food-to-go, chilled, alcohol Staff: 8
thinking
RETAILER PROFILE
Positive
Londis retailer Nakendram Theepan has come a long way in the last 14 years, and a positive mental attitude, combined with Londis’ support, have been integral to that success.
Nakendram Theepan, known to his shoppers as
2021.”
Theepan, is a big believer in the power of positive thinking.
The 800sq ft forecourt store needed a substantial refresh when Theepan first got the keys but, armed
And, with sales at his new Londis forecourt site in
with years of experience working across the retail
Aberdare, Wales, having climbed seven-fold since he
arena, he was crystal clear about the changes he
purchased it in May 2021, it’s a mind-set that is clearly
wanted to make.
reaping rich rewards. “After years of supervising and managing sites, it was The achievement is even more noteworthy when you
so liberating to be able to run with my own ideas,”
consider that the site was his first – with Theepan
Theepan says.
having climbed the career ladder from cashier to store owner in just 14 years. “I have been in retail since
“I could see that this site was crying out for a really
2008 when I started out in a cashier role,” he explains.
strong food-to-go offer, supported by a wide range of
“I was later promoted to supervisor, then manager
chilled products, including alcohol.”
and eventually I became a contract manager for Motor Fuel Group.
As such, one of the first key moves that Theepan made was to adopt the Londis brand, before
“At the start of 2021, I had all the tools that I needed
undertaking a major internal and external refit.
to run my own business and I bought my first site on the busy Cardiff Road into and out of Aberdare in May
“Londis’ support and advice was excellent from the
33
RETAILER PROFILE
I could see that this site was crying out for a really strong food-to-go offer, supported by a wide range of chilled products, including alcohol. Nakendram Theepan Londis Mid-Glamorgan, Aberdare
get-go, especially the help I received from my RDM
“We also have an HGV pump which means we get a
Colin Walpole,” Theepan says.
lot of HGV drivers in too, and for them the food-to-go offer is key.”
“In my opinion, the Londis brand is a perfect fit for a busy convenience-focused forecourt. The range works
And with much of this key commuter trade passing by
really well. We get three deliveries a week, which
in the very early hours of the morning or late at night,
allows us to have a strong fresh and chilled offer and
the second major change that Theepan made upon
the rebate system is also very attractive.
taking up the reins was to open 24 hours.
“I’m also a big fan of the Londis planograms; the
“Lots of our shoppers are shift workers who commute
team at Londis are clearly experts in their fields and
out early in the mornings at around 4am or 5am,” he
the planograms are very effective.
explains.
“The store itself is only 800sq ft but we are making
“Operationally, it makes no sense to open a store at
every millimetre of the space work.”
4am in the morning, it’s far better to remain open 24 hours so that the site is ready for those early morning
A key part of the refurbishment plan was the
shoppers when they stop in at the start of their
introduction of new footfall-generating ‘to go’ ranges
commute,” he adds.
in a bid to make more of the store’s significant passing trade.
“It also means that we can catch a lot of the commuter trade that passes back by at around 11pm
“The Cardiff Road is a key commuter route into
or midnight.”
Cardiff and Newport but also further out to key English towns such as Bristol, so we knew we had a
Helping to fuel this key passing trade is a new Costa
significant opportunity to meet their needs with a
Express machine which sells upwards of 60 cups a
strong food and drinks to go offer,” Theepan says.
day, plus a large range of chilled soft drinks, including a strong line-up of big-brand energy and stimulant
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“Alcohol is already a top-performing category for us
ice cream.
but it’s an area we plan to focus on even more going forward as a result,” he adds.
Shoppers’ hot food-to-go needs are serviced by Rollover hotdogs and a large freshly baked offer from
The store’s new chilled food offer also looks set to
the family-owned Carrs pasties brand.
continue powering Theepan’s profits over the coming months.
“The hot pasties, pies and sausage rolls are such a hit with shoppers, they offer a great-tasting point
“As part of the refit we also introduced a small, yet
of difference. We also sell them as part of a Meal
strong, chilled offer to better meet the needs of local
RETAILER PROFILE
brands. The store also offers Tango Ice Blast and Fwip
Deal offer that includes a Costa Coffee, which is very popular. And catching the lucrative early bird and night out trade is far from the only benefit of 24-hour opening. “Being open around the clock also allows my team to fill and clean during the quieter hours of the very early morning so that everything is perfect for when the day begins in earnest. Theepan is also hopeful that his round-the clock operations will soon pay even further dividends when Aberdare’s nightclubs and late-night bars re-open, following the pandemic challenges. “Aberdare used to have a thriving night-time trade prior to the pandemic. There were three nightclubs open in the town, but they’ve been hit by the months of hospitality closures and things still haven’t returned to how they were. I’m hopeful that the situation will continue to improve over the summer and we can make even more of that late night trade.
shoppers, as well as that all-important commuter trade. We now sell a range of great-value ready meals alongside chilled ‘to go’ options and dairy products in a new three-metre chiller.” “Local shoppers are really happy with the new range of chilled ready meals, the quality is excellent but they are also very happy with the price. Unlike some other forecourt operators, I strive to keep our prices as competitive as possible. Forecourts are not traditionally the cheapest, but we want to change that perception by matching and ideally bettering the local competition when it comes to price.
37
1 2 3 4
“We offer a good array of Londis promotions too to
Today the store is
really re-enforce the message that local shoppers can
turning over upwards
rely on us for great value, as well as a quality food and
of £14,000 a week, up
fuel offer.”
from just £2,000 when Theepan first took over.
Great service is another of the store’s strengths thanks to Theepan’s dedicated team of eight, most of whom
And he’s expecting
worked in the old store prior to him taking over.
those figures to keep on
5
Set yourself goals – having something to work towards is incredibly motivating.
RETAILER PROFILE
Top tips! Try to keep positive, even in challenging times. Don’t be afraid to try new ideas and products. Invest in upskilling your team and be sure to motivate them with positive praise for a job well done. Opening 24-hours can help you attract new shoppers and includes a number of operational benefits.
climbing as more and “I’m lucky to have such a great team here,” Theepan
more shoppers are drawn in by its new proposition.
says. “They have all worked in this site for years and know our shoppers very well, which counts for so
“We’re also hoping to make further upgrades to our
much.
forecourt facilities later this summer. We’ve already upgraded to four-grade fuel and this year we will add
“They are also incredibly hard-working and really
some new electric charging points to cater to that
dedicated. The store we have today is very different
growing demand for more sustainable fuel sources,”
now from what it was; the whole team has been up-
he adds.
skilled with additional training around food-to-go and chilled produce, which they have all taken in their
“I’m feeling very positive about the future. When
stride.
you live life with a positive mindset, positive things happen. One day I’d like to have 100 sites!”
“Having the support of such a strong team, alongside the support I receive from Londis is worth its weight in
And with that attitude we certainly think he’ll get
gold and the result is clear to see from the figures.”
there.
39
RETAILER PROFILE
Turning potential into reality
Protect and serve Narsila Suthakaran, Park Royal Service Station, Store Manager.
With a few key investments and support from Londis, the team at Highway Stops Retail have transformed a very good site into a truly great one. Tony Head knows a good thing when he
fortunate enough to be able to engage in
sees it. And as director of Highway Stops
those discussions early on,” Tony explains.
Retail (HSR), Tony was certain that he and his team were on to a very good thing
“The site was quite simply ideal for us.
when the company acquired the 24-hour
The location was perfect: within our South
Park Royal Service Station on 31 March
East heartland and just 15 minutes from
2022.
our head office. Sales, both shop and fuel, were also very high, so it fitted our model
Located just 15 minutes from HSR’s
precisely.
Wembley head office, Tony was already familiar with the “hugely successful site,”
“We knew that with Park Royal we were
that he knew could deliver even greater
buying a top-of the-range retail business,
results, given a few key “tweaks”.
which with a few tailored investments could scale new heights. We all felt
“Park Royal was a site that had been on
incredibly lucky to get it, as sites of this
our radar for quite some time given its
nature don’t tend to come up that often.”
proximity to our head office and how well it was doing.
With the old site generating shop sales of £50,000 a week and receiving around
“We already knew the owner quite well,
9m litres of fuel a year, Tony’s “top of the
so when he decided to retire we were
range” assessment was certainly accurate.
when it came to re-developing Park
acquired it, was to protect those existing
Royal. They drove the design and fit out
huge sales and build on them with key
process and their advice and support was
upgrades to both the shop and forecourt
invaluable. We were merchandising the
offer,” Tony explains.
site over the Easter weekend, and we even had a visit from our Londis account manager and his boss on Good Friday
So that’s exactly what they did.
itself, which was brilliant.”
RETAILER PROFILE
“Our focus for Park Royal, once we’d
In April 2022 the first phase of a two-part site redevelopment of the site kicked in, starting with an overhaul of the 1,200sq ft retail store. “The old store was unaffiliated, so our first move was to adopt the Londis fascia,” Tony explains. “Highway Stops Retail operates 11 forecourt stores across the South East of England, and in 2021 we converted all of them to Londis. We have been thrilled with the level of support that we have received from Londis since making that change and the direction that all of our sites are going. “The last 12 months have been quite disrupted in our sector with the fuel crisis, delivery issues and of course the ongoing impact of the Covid-19 pandemic, so it’s been wonderful to have that support from Londis and we are very happy with the way things are going. “Londis brought so much to the table
STORE INFO
Park
l Roya
Store name: Park Royal Service Station, London Size: 1,200sq ft Store type: Forecourt Key categories: Food-to-go, chilled, alcohol Services: AT M, Jet Wash, Lotto Staff: 20
41
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18 x 35g
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shoppers in from there. It’s also just a
remodelled to showcase a brand-
stone’s throw away from the North Circular
new food-to-go and chilled focus that
Road – one of the main routes in and out
would appeal to its diverse shopper
of northwest London. As a result, the store
demographic.
generates lots of trade from passing traffic and commuters who are travelling in and
“Park Royal benefits from a very mixed
out of London.
shopper base due to its exceptional location,” Tony explains.
In a move designed to target this rich shopper mix, the store was honed with
“The site is on the edge of a large
a significant investment in refrigeration,
commercial industrial estate, which means
increasing chilled selling space to 14
it is frequented by lots of workers who
metres – almost double what it was
want good quality, convenient food-to-go
before.
Shopper feedback is excellent; they tend to come in and do a double take. The new range is very well received and they are all very complimentary about the open and airy feel.
RETAILER PROFILE
In just one week, the store was entirely
Tony Head Park Royal Service Station, London
options. “The entire length of the store is now “In addition to this, it’s also very close to
dedicated to chilled,” Tony says. “It’s a big
a large retail park, with lots of upmarket
statement about the direction we want to
car dealerships and such like, so it attracts
take this business in. Shoppers, particularly
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to come in and do a double-take. The new
the nearby industrial and retail park can
range is very well received and they are all
now rely on us, not just for quality food-
very complimentary about the open and
to-go but also for great take-home meal
airy feel.”
solutions including chilled alcohol.” This popular “open and airy” feel was Food-to-go was the second key change,
achieved by the removal of the old store’s
and one that included the store’s existing
suspended ceiling to create a much higher
offer being augmented with Rollover hot
space.
dogs and a Stone Willy’s Kitchen Express unit offering a slimmed-down menu of
“Opening the ceiling up has made a
some of its bestselling items including
surprisingly big difference to the feel of
pizza slices, wraps and melts.
the store,” explains Tony. “What we now
We started out with a really good busy site, but now we are perfectly placed to take it to the next level.
RETAILER PROFILE
that key commuter trade and workers from
Tony Head Park Royal Service Station, London
have is a much larger-feeling space that Tango Ice Blast was also added to the mix,
looks really attractive thanks to the way
along with three Costa Express machines.
the old pipes and beams were painted in a smart dark shade.
“Big name brands such as Tango and Costa really glue the whole ‘to go’ offer
“Wood-effect panelling in the food-to-
together,” Tony adds. “We’ve only been
go zone and smart tiled walls above the
open a week but already we are seeing
chillers help to create distinct zones and
the difference that the new focus and look
add to the store’s kerb appeal, while new
is making.
suspended LED lights just set the whole thing off and display products at their
“Shopper feedback is excellent; they tend
best,” he adds.
45
THE REFRESHING ITALIAN TASTE
new retail store that we now have.
behind the tills and counter by removing the old cigarette gantry
“We’ve only been open one week,
and relocating tobacco to drawers.
but we are already noting a pleasing
Instead of tobacco, the store now
rise in footfall and sales, which is
boasts a large, well-lit spirits offer
obviously very encouraging.
Top tips! 1
which is supported by Londis special offers.
“When it comes to forecourts, the
There’s always room to grow. Even greatperforming stores can elevate sales with the right investment.
RETAILER PROFILE
“We also converted the back wall
role of the store itself is becoming “All in all, the whole fit-out took
increasingly important and will
just one week, which is a fantastic
continue to do so as we navigate
effort when you consider what was
current and emerging challenges on
involved,” Tony says.
the fuel side. Fortunately, we now
2
have a store that is perfectly placed “Phase two of the development will
to do just that and more.
Focus on the key growth categories of food-to-go and chilled, especially chilled soft drinks.
kick off in the next couple of months and will see us replace all of the fuel
“We started out with a really good
pumps with smart new ones, which
busy site, but now we are perfectly
will really complement the fantastic
placed to take it to the next level.”
3
Raising store height by removing suspended ceilings creates the illusion of greater space and a more airy feel.
4
Big-name brands such as Tango, Costa and Rollover can help draw shoppers in.
5
Relocating tobacco into drawers under the counter allows for greater display of more profitable categories such as spirits and vape.
47
RETAILER PROFILE
Fresh approach
Alternative
thinking With its eclectic mix of sustainable, ethical and new-age independent stores of all types, the Devonshire town of Totnes has long been thought of as ‘Britain’s alternative capital’ – and a new Londis store also takes an alternative approach to retail. Sitting very pretty in the midst of
on the outskirts of the town centre in
the vibrant retail fusion of Totnes in
a small housing estate, so our trade is
Devonshire is Follaton Stores – a Londis
predominately local. We don’t get much
quite unlike any other.
passing trade, our shoppers are very much the people who live and work in Totnes
Established 19 years ago by long-standing
and its surrounds.”
retailer Bob Symes and his youngest son Robert, the small neighbourhood store has
Responding to this eclectic shopper base,
made a name for itself as a place that local
the neighbourhood-focused store stocks a
shoppers can rely on for great quality meal
wide array of more “unusual” products.
solutions. “Thanks to the area’s unique nature, we do “Totnes is a truly great place to run
sell quite a few products that other Londis
a business,” says Bob. “It’s quite an
retailers would probably never consider:
unusual place with a very unique shopper
lots of super and whole foods for example.
demographic. It’s very bohemian, every therapy you can think of is on offer and it
“I do get quite a few wide-eyed looks
attracts a lot of very creative people; we
from my fellow retailers at the Londis
have a lot of writers, artists and musicians
meetings when I say that mung beans are
for example.
big sellers for us,” laughs Bob.
“Londis Follaton Stores is located just
“The range is quite different, but we try
always try something once. Shoppers really value that about us. It certainly helps to drive loyalty.” “We recently introduced a new local cider following lots of requests and it’s doing really well, which is so
Top tips! 1
A strong chilled range can help to boost footfall and spend.
2
Responding to shopper requests for new products can help build loyalty.
3
Always support promotions with the relevant POS.
4
Introduce new ranges or services with care to avoid creating a cluttered feel.
pleasing to see.” “That said, we also offer a really good core range of more standard lines too. We’ve always tried our best to cater for every need, which is no mean feat in a 1,000sq ft store!” With more than nine metres of refrigeration, the store’s strong core range includes a footfall-driving chilled offer, featuring fresh meats, Discover The
RETAILER PROFILE
our hardest to respond to local requests and we’ll
Choice ready meals, deli items, plus fresh fruit and
STORE INFO
F
laton
Store name: Londis Follaton Stores, Totnes Retailers: Bob and Robert Symes Size: 1,000sq ft Store type: Neighbourhood Opening hours: 7am-8pm Staff: 9 Services: Lottery, cash machine, PayPoint, Hermes Drop Off
49
merchandised in attractive wicker baskets. “Chilled is our best-selling category and in my opinion the Londis chilled offer is the best one out there,” Bob says. “The quality is great, as is the price point and it’s constantly being updated with new products.
Shoppers love the range, we try to offer them more than your average convenience store and they value that. The number of times that shoppers say to me, ‘I only came in for one thing’ is quite astounding!
RETAILER PROFILE
vegetables, the latter of which are meticulously
Bob Symes, Londis Follaton Stores, Totnes
“The Londis offer allows us to be a proper neighbourhood store where shoppers can do a full grocery shop for a range of different meal occasions and taste preferences. It undoubtedly drives shoppers in.” And the store’s solid core range offer not only appeals to its legion of loyal locals, but also to the great many holidaymakers who flock to the tourist town over the summer season. “There are numerous Airbnb properties in and around Totnes, so we do also receive quite a lot of trade from visitors to the area who use us to buy their groceries during their stay,” he adds. “Unlike many of the town centre businesses we are lucky to have a large space outside of the store for parking, meaning that shoppers can come here with their cars and do those big shops, which is obviously a bonus.” The large space to the front and side of the store also allows Bob and Robert to add a further splash of colour and interest to their offer, in the form of an extensive range of plants and gardening products, plus bulky items such as topsoil, compost, logs and coal. “Shoppers love the range; we really try to offer them more than your average convenience store and they
Like many local stores, sales at Follaton Stores
value that. The number of times that shoppers say to
enjoyed a significant boost during the pandemic but
me ‘I only came in for one thing’ is quite astounding!”
thanks to Bob and Rob’s endeavours, it’s managed to retain a great deal of that trade.
As such the store currently boasts an average basket spend of £12 with weekly sales still trending upwards.
“During the pandemic, we saw a 30% uplift in sales,
“For a 1,000sq ft store in the middle of a small
I’d never experienced anything like it before and we
housing estate that’s pretty good going,” says Bob.
learned a lot. I’ve never worked so hard but thanks to the support of Londis we made it through and
51
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which is fantastic to see,” Bob adds.
The pandemic changed the way in which shoppers
The store’s strong value for money offering also plays
saw and used their local stores and what they saw,
a key role here.
they realised they really quite liked. Shoppers realised how important their local stores were and how much
“Value for money is becoming increasingly important
they could do for them.
to local shoppers and thankfully Londis is very competitive on price,” Bob says.
RETAILER PROFILE
managed to maintain great stock levels throughout.”
“It has changed shopping habits and fortunately we’ve held on to many of those new and more regular
“The bulk of our shoppers are working people; they
shoppers.
live from week to week on their salaries and value is a growing concern.”
“Despite the fact that things have now returned to ‘normal’ and shoppers are back out and about we’ve kept on running the delivery service that we started during lockdown and currently make 16 big home deliveries a week to local shoppers who still prize that service. “We run it entirely ourselves, with shoppers ordering over the telephone and we deliver the next day.” These heightened levels of loyalty have also helped to flatten out what was previously “quite a steep seasonal drop” in trade between the summer and winter months. “Local shoppers are shopping with us in far greater numbers and more frequently all year round now
The store’s strong promotional focus is best displayed by its beer and wine range, of which the vast majority is sold on promotion. “Alcohol is our second strongest-selling category behind chilled. Londis not only has a very good wine selection, but it’s also very well promoted too. We run as many promotions as possible and we always support them with the relevant point of sale. The smart yellow shelf barkers really stand out and relay
55
M131717
But it’s the support of his loyal local
do something. In my opinion it’s far
is competitive on price. Londis’ ‘Two
shoppers that Bob most cherishes.
better to wait until you can do a thing properly rather than cramming a new
for £4’ deal on larger format beers for example is very popular.
“We have so many loyal local
element in and making everything
shoppers, many of them have been
look cluttered and confusing.
“The same is true for frozen foods and
coming in every day since we first
we get significant buy-in to the Frozen
opened 19 years ago,” he says.
“We do our absolute best with the space we have, shoppers are
Meal Deals. Two frozen pizzas and a tub of Ben and Jerry’s ice cream really
“Their loyalty means so much and
delighted with that and I’m pretty
is excellent value!”
it gives us confidence to invest. We
happy too.”
know that if we spend money on The store’s strong focus on promotions
making a change, we will get a return
is also enthusiastically communicated
and that’s a wonderful thing.”
on its Facebook page which is alive with engaging store posts and positive
And change does look to be on
shopper feedback.
the cards, with Bob and Robert considering extending the store in
“Robert takes care of the social media
2023.
side of things,” explains Bob. “It’s such a fantastic resource and we have a
“We’ve extended the store twice since
great community on there now.
we took it over and we might again in the not-too-distant future. Space is
“The number of shoppers who use
an issue in a store of 1,000sq ft and
Facebook to find us is also quite
there are new categories we’d like to
amazing! We get a lot of trade from
introduce, such as slush for example,
shoppers in nearby holiday rentals
but we won’t until we have that
who have discovered us online when
additional space.
searching for a local store to top up at, and they are always so positive about
“Sometimes you just
what they find once they get here.”
have to accept the fact that you can’t
Our shoppers’ loyalty gives us confidence to invest. We know that if we spend money on making a change, we will get a return and that’s a wonderful thing. Bob Symes, Londis Follaton Stores, Totnes
RETAILER PROFILE
the message that this is a store that
WINE FESTIVAL
Londis Wine Festival 2022
Londis Wine Festival
Drink
Runs until
7 September
it all in
This year’s Londis Wine festival will offer retailers a corking opportunity to rack up additional footfall, sales and profits
70%
of UK adult shoppers drink wine, with 34% doing so once a week or more. (Mintel December 2021)
The Queen’s dazzling Platinum Jubilee
Fortunately for those shoppers, the return
Celebrations certainly kicked the summer
of Londis’ stellar Wine festival means they
of 2022 off with a bang. Thanks to the
will be spoilt for choice when it comes
promise of long warm days and restriction-
to picking their tipples – with a raft of
free socialising ahead, shoppers from
corking Mega Deals on key branded lines
across the country are pumped and primed
and showstopping Group Exclusives, plus
to keep the party going.
much, much more.
Long lazy lunches, tantalising tea parties
The footfall-driving Londis Wine Festival
and BBQ bonanzas aside, the summer of
will also serve up a cocktail of reasons for
2022 is also set to deliver a packed schedule
retailers to celebrate, with juicy PORs of
of national and local events, sporting
more than 30% on a number of core line
occasions and festivals for shoppers to get
cases.
behind.
WINE FESTIVAL
CORE RANGE CORKERS The Londis Wine Festival will provide retailers with an array of opportunities to rack up refreshing PORs on a number of Core Range lines including: PRODUCT
PROMOTIONAL RSP
POR PER CASE
Quirky Bird Merlot PM649
£6.49
32.23%
Quirky Bird Chenin Blanc PM649
£6.49
32.23%
Quirky Bird Sauvignon Blanc PM649
£6.49
32.23%
Quirky Bird Shiraz PM649
£6.49
32.23%
Casillero Del Diablo Reserva Tempranillo
£6.99
21.63%
Casillero Del Diablo Reserva Pinot Grigio
£6.99
21.63%
Casillero Del Diablo Reserva Sauvignon Blanc
£6.99
21.63%
Fruity-tasting bottles of Quirky Bird Merlot, Chenin Blanc, Sauvignon Blanc and Shiraz, for example, will offer retailers the chance to make a POR of 32.23% per case.
GREAT VALUE AND PORs
Shoppers will also be able to bag bottles of
The Londis Wine Festival also offers retailers the chance to stock up on a range of
the Group Exclusive brand as part of a ‘Any
optional deals that offer shoppers great value and retailers even greater PORs such as:
2 for £10’ offer.
PRODUCT
PROMOTIONAL RSP
SHOPPER DEAL
POR PER CASE
Other Group Exclusive brands sure to
McGuigan Lot 92 Chardonnay
£6.99
‘Any 2 for £12’
30.04%
sales and profits include the Blossom Hill
McGuigan Lot 92 Red
£6.99
‘Any 2 for £12’
30.04%
Vineyard Collection Merlot, Temperanillo
McGuigan Lot 92 Shiraz
£6.99
‘Any 2 for £12’
30.04%
help retailers uncork those valuable extra
and Sauvignon Blanc, all of which have been stamped with a promotional RSP of £5.99 or available on offer at ‘2 for £11.’ The Wine Festival will also mark the
GROUP EXCLUSIVES
introduction of a number of New Group
Londis retailer will also have access to a number of Group Exclusive products including
Exclusive lines such as Caparelli Italian
New Exclusives:
Pino Grigio and Italian Rosé Blush (RSP
PRODUCT
PROMOTIONAL RSP
CASE POR
Blossom Hill Vineyard Collection Merlot
£5.99
23.57%
Blossom Hill Vineyard Collection Tempranillo
£5.99
23.57%
Blossom Hill Vineyard Collection Sauvignon Blanc £5.99
23.57%
Wairau Cove Sauvignon Blanc
£7.99
20.93%
Caparelli Italian Pinot Grigio
£5.99
20.70%
Caparelli Italian Rosé Blush
£5.99
20.70%
£5.99). Made from Sangiovese grapes, the refreshing and on-trend Blush is a perfect partner for smoked salmon, lightly spiced foods and fresh strawberries. And offering a POR of 20.70% per case, it’s a perfect partner for profit too.
Good, Better, Best With value for money at the forefront of shoppers’ minds at the moment, the Londis
59
o g O e GS E h H t T
OF G INGER
FROM THE ORIGINAL GINGER EXPERTS
THE UK’S NO.1 GINGER BEER BRAND*
STOCK UP NOW SKU - M964643
WWW.OLDJAMAICAGINGERBEER.COM
@OLDJAMAICAUK
*IRI MARKETPLACE: VOLUME AND VALUE SALES - MAT TO 23/1/22
opportunities for retailers to enhance their Good, Better, Best propositions. Budget-conscious
shoppers
will
have
barrels of choice at the ‘Good’ end of the pricing spectrum, with offers such as ‘Any 2 for £10’ on BIN 201 Fruity Red, Juicy Rosé and Zesty White, along with top-selling Hardy’s Stamp variants which will have an
Winning wines The most popular types of wine bought by shoppers in the six months to Sep 2021 according to Mintel were: Still white wine: 38% Still red wine: 37% Prosecco: 26% Still rosé: 22% Champagne: 13% – up from 9% in 2020 l Fortified wine: 9% l Cava: 8% l l l l l
RSP of £5.49 – down from £6.49. The BIN 201 range which also boasts an RSP of £5.49 per bottle, also offers retailers the chance to bag a POR of 30.82% per case. At the ‘Better’ level, shoppers will also be able to take advantage of Mega Deal promotions on the infamous 19 Crimes brand, which will have a promotional RSP of £6.99 down from £9.25! across its Chardonnay, Red and Rosé variants. Meanwhile, shoppers looking to splash out at the ‘Best’ end will be wowed with fabulous deals on fizz including Canti
The lowdown
UK wine sales When it comes to still wine, white accounts for the lion’s share of sales – but by a whisker with 38% share of sales in 2021, vs 37% for red according to Mintel.
WINE FESTIVAL
Wine Festival will also deliver plenty of
According to the Mintel data, rose wine saw the stronges Rosé wine saw the strongest growth in the still wines category in 2021, as shoppers continued to look to recreate holiday experiences at home, racking up more than £1bn in retail sales. Champagne meanwhile, enjoyed a rip-roaring year of sales with 13% of UK wine shoppers buying into the category in the six months to September 2021 up from 9% over the same period in 2020. Prosecco was bought by 26% of wine shoppers in the six months to September 2021, up marginally from 24% on the same period in 2020.
Demand for low to no alcohol wine continues to grow. The shopper trend towards more moderated alcohol consumption accelerated by the pandemic looks set to continue driving sales in 2022 according to Mintel. Some 36% of adult shoppers said they had limited or reduced their alcohol consumption in the 12 months to April 2021, up from 33% in the 12 months to April 2019.
What shoppers want The key factors that shoppers look for when buying wine for themselves according to Mintel are:
In addition, some 37% of wine shoppers say that the
l Favourite brand: 48%
“healthiness” of wine has become more of a concern for them since the Covid-19 outbreak – offering retailers an opportunity to
l Special offer or promotion: 43%
promote more low or no alcohol varieties, Mintel says.
l Low price: 35%
Londis offers a winning selection of low- to no-alcohol products
l Attractive packaging: 16%
including McGuigan Zero Shiraz, Sauvignon Blanc and Rosé lines
l Ethically produced: 15%
which each have an RSP of just £3.99.
61
MEGA DEALS 75cl
£12 ANY 2 FOR
vAl
Londis retailers looking to add some fizz to their wine sales this festival season will have access to raft of eye-catching Wine Festival Point of Sale (POS) materials – all of which have been thoughtfully designed to help them AL E FESTIV maximise the golden sales opportunity. OS—WIN SUMMER
Wine
P
A berrylicious array of professional-looking hanging cards, ear barkers, posters and fins will also help retailers to create valuable in-store theatre.
inIveAl W t eS
F
FeStIvAl
Wine
WINE FESTIVAL
ne
Perfect Point of Sale
Wine
FeStIvAl
75cl
FeStIvAl
Offer ends 00/00/2022
HANGING
Subject to availability. Higher price shown relates to the Londis recommended retail price and may differ in some stores. E & OE. NP0.22.A2.3
POSTER
Prosecco for £8.99 a bottle (down from
on promotion so I really look forward to
£10.99) and a corking deal on Paul Langier
events such as the Wine Festival.”
Top tips! Wine
CARDS
FeStIvAl
Champagne Brut at £17.99 RSP. “We will be running as many promotions
RKERS EAR BA
Shoppers after an alcohol-free tipple have
as possible and supporting them with the
also not been forgotten, with optional
relevant point of sale. “The smart yellow shelf barkers really stand
of just £3.99 – which offers retailers a POR
out on shelf and rely the message that this
opportunity of 21.55% per case.
is a store that is competitive on price.”
The Londis Wine Festival will also provide
Display it right
retailers with key opportunities to cross-
How and where products are merchandised
promote across their stores and boost
is also paramount.
1
2
Londis offers a broad range of different POS solutions, try to use both high and low-level POS to maximise visibility.
3
If space allows, off shelf displays can be a great way to create instore theatre.
4
Offer promotions at a variety of price points.
5
Make sure that white, sparkling and rosé wine is available chilled.
basket-spend in the process, with mouthwatering deals also available on perfect
Where space allows, maximising wine
pairings such as cheese.
tower and gondola end space can prove
FINS
Try to maximise wine tower and gondola end space.
extra deals on the McGuigan Zero Shiraz, Sauvignon Blanc and Rosé lines for an RSP
POSTER
effective at driving greater visibility while With President Le Brie and Cricket St
displaying wine next to or close to food
Thomas Capricon Goat’s Cheese both on
chillers can also help to inspire shoppers to
promotion at ‘any 2 for £4’ during the Wine
pick up a bottle to accompany their meals
Festival period, shoppers really will have an
for tonight.
array of offers to dine for.
Get social
Used in conjunction with Londis’ eye-
With tens of millions of shoppers interacting
catching Point of Sale, deals such as these
each and every day with key platforms
can not only help retailers create attention-
such as Facebook, Twitter and Instagram,
grabbing in-store theatre but also elevate
social media can also be a fantastic tool for
their overall value messaging.
driving Wine Festival excitement on-line. What’s more, it will also boost store footfall
For Londis retailer Bob Symes of Follaton
in the process.
Stores in Totnes, Devon, highlighting that value message has become key.
The Londis social media channels focus on communicating new promotions, products
Bob says: “Value for money is becoming
and Every Day Low Pricing to shoppers,
increasingly important to local shoppers
which can be enhanced by retailers’ own
and as such much of our wine range is sold
unique activity.
63
SEASONAL FOCUS
Get behind big brands
Shine on The summer season is upon us and Londis retailers have an array of opportunities to set their sales and profits sizzling.
The air is alive with the scent of BBQs and
New kids on the block
freshly cut grass, and it can mean only one
With the summer of 2022 promising to be
thing: summer is here and bringing with it
one of the best in recent years, Londis is
a picnic-hamper of chances for retailers to
offering retailers an even bigger and better
profit.
range, with over 50 NEW products across key categories including Alcohol, Summer
The summer season provides retailers with
Treats, Summer Drinks, Summer Desserts
an array of hot opportunities to drive footfall
and more.
and maximise cash profit and, thanks to a host of new initiatives from Londis, they’ll
With the shopper trend towards fruity
be armed with all the tools to do just that.
flavours set to continue driving alcohol sales this summer, Londis retailers will be able to snap up a range of on-trend NEW alcohol products including JJ Whitley Passionfruit Vodka (which offers retailers a POR of 20.5% on an RSP of £18.49) and Corona Tropical Mixed Packs. Cocktail-loving shoppers are also bound to be shaken by all-new Funkin Passionfruit Martini and Pina Colada Shakers. And with a POR of 25.1%, retailers are sure to be stirred too.
A sterling array of new Group Exclusive lines will also help Londis retailers to sharpen their competitive edges this Summer Season. Key Group Exclusive products include: l Limited Edition Fox’s Summer Punch (WSP £3.50/ RSP £1/ POR 40%) l Swizzels treat time tub 6x420g (WSP £9.95/ RSP £2.49/ POR 19.8%) l Häagen-Dazs Duo Vanilla Brownie & Raspberry Crunch 7x190g (WSP £21.30/ RSP £4/ POR 20.1%)
Shoppers seeking to create a taste of the tropics at home will also be able to bag an array of NEW take-home ice cream products from Häagen-Dazs including Pina Colada Pineapple & Coconut tubs (WSP £21.30/RSP £4/ POR 20.1%)
Improved WSPs
SEASONAL FOCUS
GROUP EXCLUSIVES
Retailers will also be able to take advantage of improved WSPs vs last year on a number of key lines including Absolute Watermelon – which this summer will be available at £70.95 for 6x70cl offering a POR of 11.3%. Improved WSPs will also be on offer in the all-important BBQ category, on key lines such as Instant Light Disposable BBQ Grills (WSP £37.99/ POR 20%) In a further strengthening of the Londis Summer offer, WSPs have also been held on a raft of products in a bid to match last year and help retailers remain as competitive as possible.
NEW PRODUCTS More than 50 exciting NEW products have also been added to the Londis line-up for summer 2022 including: l Rowntrees Fruit Pastilles Strawberry and Blackcurrant tube 32x50g (WSP £10.39/ RSP 50p/ POR 22.1%) l Popchips Veg Vibes Sriracha and Popchips Veg Vibes Sea Salt and Balsamic Vinegar 8x85g (WSP £8/ RSP £1.25/ POR 20%) l Mini Cheddars Crunchlets Tangy Cheddar sharing bag (WSP £9.35/ RSP £1.25/ POR 25.2%) l JJ Whitley Passionfruit Vodka 6x70cl (WSP £73.49/ RSP £18.49/ POR 20.5%) l Ferrero Rocher Tablets milk/white/ dark 16x90g (WSP £15/ RSP 1.50/ POR 25%)
65
The summer season brings you a great opportunity to drive footfall and maximise your cash profit. Londis is providing a fantastic offer to maximise sales this summer, including: l A bigger and better range with over 50 NEW products l Extended credit until w/c 29/08/2022 l New offers and incentives l Group Exclusive lines l Improved WSPs vs last year on many lines
WSPs have also been held across several lines in the Summer Gifting category on key branded products such as Quality Street Cartons (WSP £7.95/ RSP £1.99/ POR 20.1%) and Grey Goose La Collection Gift Packs (WSP £79.99/ RSP £15/ POR 20%)
SEASONAL FOCUS
SMASH IT THIS SUMMER!
Group exclusives Londis retailers also have a winning opportunity to snap up a range of new Group Exclusive Lines this summer season. Available on big-name brands, including Fox’s, Swizzels and Häagen-Dazs, these attention-grabbing Group Exclusive products will be sure to help retailers dial up their summer displays and drive those all-important sales and profits. Offering a perfect union of fruity raspberries and sweet vanilla ice cream, new Group Exclusive Häagen-Dazs
Kids’ party favourites such as Swizzels Treat Time Tubs
Duo Vanilla Brownie & Raspberry Crunch is sure to
for example, will feature an WSP of £9.95, mirroring
become a shopping basket hero – and offering a POR
2021 prices.
of 20.1% retailers will think it’s pretty super too.
WSPs on in-demand American confectionery bars,
And with Londis also offering retailers Extended Credit
such as Hershey’s Strawberries N Crème, Sprinkles N
until w/c 29/08/2022 there’s certainly never been a
Crème and Cookies N Mint have also been frozen –
better time for retailers to get in on what is promising
offering retailers sweet PORs of 23.1%.
to be a long summer of hot opportunities.
SUMMER DRINKS Londis retailers will also be able to add some fizz to their soft drink fixtures with an array of new products and deals on key Summer Drinks lines. With multi-pack formats currently in double digit growth thanks to the return of social occasions and sharing opportunities, notable savings are also being offered on a range of multi-pack lines. Savings are available on an array of Barr multi-pack cans including Cherryade, American Cream Soda, Cola, Bubblegum and Lemonade flavours – all of which are available for a WSP of £3.99 for 6x330ml cans offering a POR of 31.6%. A number of NEW multi-pack lines have also been added to the Londis offer for summer including NEW Fanta Fruit Twist (WSP £6.29/ RSP £2.99/ POR 15.9%) and Sprite 8x330ml.
67
JACK'S RANGE
Jack’s Own Brand Range
Your new exclusive own brand range! The full-scale rollout of Jack’s is continuing, delivering key benefits to Londis retailers and their shoppers.
Londis retailers across the country are
of years and growing our range of chilled
basking in the glow of satisfied shoppers
‘meal for tonight’ and lunchtime solutions
and plumper PORs as the rollout of the
is now a key way in which we are working
new Jack’s range continues this summer.
to drive the business forward.
Once complete, the rollout will see the
“The new Jack’s range is proving central
Jack’s range extended to more than
to this. Shopper feedback has been very
500 lines across all key food and
good – especially for the fresh fruit and
non-food categories – a move
vegetables as well as the fresh meat
which will offer a plethora of big
products. The Jack’s steaks in particular
benefits to Londis retailers.
have been absolutely flying off the shelves.
One Londis retailer who is
“They look great and the pricing is
Over 500 new lines Fantastic retailer and shopper feedback Exclusive to Booker Group
already enjoying the advantages
fantastic, which helps drive trial but it’s
of his store’s growing Jack’s range
clearly the excellent quality that is driving
is Jim Dixon of Londis Market Street
those all-important repeat purchases. I’m
in Yealmpton Devon. He told Londis
really looking forward to seeing the Jack’s
News: “The chilled category reached a new
range grow in-store because it’s working so
level of importance over the last couple
well for us.
Jim Dixon, Londis Market Street, Yealmpton
POS kits Jack’s POS will be delivered in your NP4 POS packs. These include:
JACK’S CRISPS & SNACK RANGE – SAMPLE SELECTION
l Pennants
Jack’s Bacon Rashers PM65 Case Size: 16 x 70g WSP: £5.19 RSP: £0.65 POR: 40.1%
l Shelf Barkers
Jack’s BBQ Hoops PM65 Case Size: 16 x 70g WSP: £5.19 RSP: £0.65 POR: 40.1%
l Toblerone Toppers
OWN BRAND
The Jack’s range looks great and the pricing is fantastic, but it’s clearly the excellent quality that is driving those all-important repeat purchases.
l Shelf stripping l Roundels l Ear Barkers l Posters l Banners l Freezer Vinyls l Shelf Cards
Jack’s Burger Bites PM65 Case Size: 16 x 70g WSP: £5.19 RSP: £0.65 POR: 40.1%
Additional POS can be ordered
Jack’s Cashew Nuts PM100 (50g) Case Size: 24 x 50g WSP: £13.95 RSP: £1.00 POR: 30.3%
from the Printshop.
Jack’s Cheese Puffs PM65 Case Size: 16 x 70g WSP: £5.19 RSP: £0.65 POR: 40.1% Jack’s Chilli Flavour Peanuts PM59 Case Size: 24 x 60g WSP: £7.05 RSP: £0.59 POR: 40.3% Jack’s Dry Roasted Peanuts PM59 Case Size: 24 x 60g WSP: £7.05 RSP: £0.59 POR: 40.3% Jack’s Honey Roasted Peanuts PM59 Case Size: 24 x 60g WSP: £7.05 RSP: £0.59 POR: 40.3% Jack’s Lightly Sea Salted Hand Cooked Crisps PM100 Case Size: 16 x 120g WSP: £9.29 RSP: £1.00 POR: 30.3% Jack’s Mature Cheddar & Red Onion Flavour Hand Cooked Crisps PM100 Case Size: 16 x 120g WSP: £9.29 RSP: £1.00 POR: 30.3% Jack’s Mini Poppadums PM65 Case Size: 16 x 25g WSP: £6.19 RSP: £0.65 POR: 40.5% Jack’s Onion Rings PM65 Case Size: 16 x 70g WSP: £5.19 RSP: £0.65 POR: 50.1% Jack’s Popcorn Salted PM65 Case Size: 16 x 55g WSP: £5.19 RSP: £0.65 POR: 40.1% Jack’s Popcorn Sweet & Salted PM65 Case Size: 16 x 55g WSP: £5.19 RSP: £0.65 POR: 50.1%
“Clarity and simplicity are really
well-known
Euro
Shopper
range
important to shoppers these days
which, with its value focus, continues
– especially busy shoppers on a
to meet shopper needs in the current
mission.”
challenging economic climate.
And with clarity and simplicity also
Another key benefit of the new
key concerns for busy convenience
Jack’s range is also its exceptional
retailers, the future prospect of
standout on shelf – thanks to its
stocking the strong Jack’s brand is also
consistent, high-quality and eye-
extremely attractive to many retailers,
catching packaging, combined with
given the benefits of simplified
exceptional value.
ordering and merchandising. Jon Corp of Londis Hall Green Many Jack’s products also come in
comments: “The entire Jack’s range
shelf ready packaging - delivering
looks consistent, clean, professional
further
and trustworthy. It makes life simple
important
operational
efficiencies to retailers.
for shoppers and it makes lifer simple for retailers.
The only existing Booker own brand which will remain under its current
“The Jack’s range is also very good
guise once the Jack’s rollout is
value for money, but as a Londis
complete later this summer is the
retailer you have to bear in mind the
69
a lot of fresh products. The quality is
I mean by that is the thing that makes Jack’s
exceptional and we’ve been encouraging
products such great value is the large pack
customers to try the fresh products. We
size for the outlay. That matters to shoppers
have had nothing but positive feedback so
at the moment.
far.”
The breadth of the Jack’s range, ultimately
Simplified ranges, high-impact packaging
running to more than 500 products, is
and trusted assurances are clearly key but
another key feature of the Jack’s range,
the cornerstone benefit of the new Jack’s
offering shoppers amazing choice and
range is undoubtably its quality, and that’s
value, all backed by the trust that comes
what drives repeat purchases.
OWN BRAND
pack size and not just the price point. What
with the ‘part of the Tesco family’ on-pack Many Londis retailers have commented
branding.
on the quality and freshness of the Jack’s feedback
range, particularly in the fresh category,
demonstrates clearly that Londis shoppers
which helps makes the fixture look great
love the Jack’s brand.
day after day and drives sales and profits.
Jim Dixon comments: “We’ve had the
“It’s all about shopper confidence in the
Jack’s range in-store since it first launched
fresh category so to have a fixture full of
and I have to say I’ve been really, really
bright, attractive packs with really fresh,
impressed, as have my shoppers. The fact
amazing quality products inside is just
that all Jack’s products are also labelled as
superb”, says Jim Dixon.
Most
encouragingly
of
all,
being ‘part of the Tesco family,’ is landing really well with shoppers. That message
Many Jack’s products feature prominent
that Jack’s is part of such a well-known and
price-marks and to help drive trial of the
trusted brand as Tesco means such a lot to
ever-expanding range, Londis will be
them and that trust is extremely valuable.”
running a number of strong promotions including 3-for-2 deals and 2-for deals.
Jon Corp has also had great feedback from shoppers, as he explains: “We have a lot of
Additionally, Jack’s promotions will feature
the Jack’s range in-store already, including
prominently in the Londis leaflets and there
PROMOTIONS AND DEALS l Shopper promotions every four weeks l Londis leaflet will feature each promotion l 3-for-2 deals l 2-for deals l Enhanced POR campaigns for Londis retailers
HAVE YOUR SAY… Jack’s is a very good range. “It’s very good value for money, but as a retailer you have to bear in mind the pack size and not just the price point. The thing that makes the products good value is the large pack size for the outlay, the value is not just about the price point per pack. “The fresh range is really good quality. We’ve been encouraging customers to try the fresh products, and we haven’t had any negative feedback at all. Jon Corp, Londis Hall Green
Full POS kit, range list and more from the Londis webshop
71
NEW
NEW
WATERMELON
Try a sweet, fruity & refreshing Sourz Watermelon cocktail
Sourz Watermelon Slushie
Sourz Watermelon Spritz
50ml Watermelon Sourz 25ml White Rum 25ml Lime Juice 25ml Sugar Syrup Fresh Strawberries to garnish
50ml Watermelon Sourz 12.5ml Aperol Spritz 75ml Lemonade 75ml Prosecco Watermelon Slice and Mint Sprig to garnish
BOOKER ONLY EXCLUSIVE Why stock Sourz Watermelon? Sourz as a brand has grown in value by 74% in small businesses* 20% more shoppers now buy the Sourz brand** *Source: Dunhumby, Performance in detail, Sales value % change, 52 week(s) from 04/01/2021 to 02/01/2022. **Source: Nielsen Scantrack| Total Coverage | 52we 25.12.21 l Kantar Worldpanel Online
OWN BRAND
will be shopper promotions every four weeks. Many Jack’s products offer retailers PORs of 30% or more and Londis will also be running several enhanced POR promotions to help retailers grow their profits even further. Stewart Fenn, Sales Director, Booker Retail Partners says: “The full-scale rollout of Jack’s is a very significant development which will bring major benefits to retailers and shoppers alike. The new, unified branding will simplify the shopping experience and will allow retailers to improve their merchandising in-store while continuing to provide exceptional choice and value to shoppers. I would ask all Londis retailers to really get behind their new exclusive own label range because it will repay them
Jack’s Bread & Cakes Range – Sample Selection Jacks 20 Chocolate Brownie Bites PM199 Case size: 4 x 20s WSP: £4.69 RSP: £1.99 POR: 41.1% Jacks 20 Mini Flapjack Bites PM199 Case size: 4 x 20s WSP: £4.69 RSP: £1.99 POR: 41.1% Jacks 20 Mini Shortbread Bites PM199 Case size: 4 x 20s WSP: £4.99 RSP: £1.99 POR: 37.3% Jacks 3 Blueberry Muffins PM139 Case size: 6 x 3x WSP: £5.39 RSP: £1.39 POR: 35.4% Jacks 3 Double Chocolate Muffins PM139 Case size: 6 x 3 WSP: £5.65 RSP: £1.39 POR: 32.3%
where it matters most: in the till.”
Jack’s chilled drinks range – Sample Selection
Sales support The rollout of the full Jack’s range is being supported with a full and extensive POS pack which retailers will receive featuring everything they need to really bring the Jack’s brand to life in-store and make the products unmissable for shoppers. The POS pack includes everything from pennants, shelf stripping and barkers to posters, freezer vinyls and shelf cards. To help retailers shout about the Jack’s range on social media, a range of pre-prepared professional content is also available from www. booker.co.uk and retailers are urged to make use of this facility to make Jack’s unmissable on their social media feeds. The content available covers both generic messaging and promotion-specific messaging, so you will never run out of ‘new news’ to share with your shoppers online.
Jack’s Orange Juice From concentrate (Bits) Case size: 8 x 300ml WSP: £3.49 RSP: £0.79 POR: 33.7% Jack’s Orange Juice From concentrate (Smooth) Case size: 8 x 300ml WSP: £3.49 RSP: £0.79 POR: 33.7% Jack’s Original Orange Juice Case size: 6 x 1ltr WSP: £5.32 RSP: £1.59 POR: 33.1% Jack’s Pure Apple & Mango Juice NFC Case size: 6 x 1ltr WSP: £6.99 RSP: £2.00 POR: 30.1% Jack’s Pure Apple Juice NFC PM200 Case size: 6 x 1ltr WSP: £6.99 RSP: £2.00 POR: 30.1% Jack’s Pure Orange Juice Smooth NFC Case size: 6 x 1ltr WSP: £6.99 RSP: £2.00 POR: 30.1% Jack’s Pure Orange Juice With Bits NFC Case size: 6 x 1ltr WSP: £6.99 RSP: £2.00 POR: 30.1% Jack’s Real Dairy Spray Cream PM169 Case size: 12 x 250g WSP: £14.19RSP: £1.69 POR: 30.0% Jack’s Smooth Orange Juice Case size: 6 x 1ltr WSP: £5.32 RSP: £1.59 POR: 33.1% Jack’s Strawberry & Banana Smoothie Case size: 8 x 250ml WSP: £3.69 RSP: £0.89 POR: 37.8% Jack’s Tropical Juice Drink From concentrate Case size: 6 x 1ltr WSP: £5.32 RSP: £1.59 POR: 33.1%
Top new products Jack’s range coming to store Fantastic shopper feedback
What? Jack’s Range When? Full rollout complete by the end of summer Why? Booker is continuing the full-scale rollout of Jack’s, the new Group-exclusive own brand range. While the range of Jack’s products have been available from earlier this year, the range is being extended and will ultimately extend to over 500 lines, the vast majority price-marked. The range covers all major product categories and delivers an exceptional combination of quality and value. Many lines in the range will offer Londis retailers minimum PORs of 30% with many products offering
500
lines in the range
much higher margins. Who? With such an extensive range across so many categories, Jack’s will appeal to every shopper demographic delivering the value and quality that shoppers are seeking in today’s challenging economic climate. Retailer and shopper feedback has already been enormously positive and the
Booker Group exclusive
Group-exclusive Jack’s range offers Londis retailers a real point of difference over the competition. Where to stock? Stock the Jack’s lines in every category very prominently within the relevant fixture and make use of the extensive free POS kit. The eye-catching packaging and clear price marking will help drive trial while the outstanding quality and value combination will drive repeat purchase.
Full POS kit
CRISPS & SNACKS – SAMPLE SELECTION
74
Jack’s Chilli Flavour Peanuts PM59 Case size: 24 x 60g WSP: £7.05 RSP: 0.59 POR: 40.3%
Dry Roasted Peanuts PM59 Case size: 24 x 60g WSP: £7.05 RSP: 0.59 POR: 40.3%
Jack’s Variety Snacks PM100 Case size: 10x 5 WSP: £5.79 RSP: £1.00 POR: 30.5%
Jack’s Variety Crisps PM100 Case size: 10x 5 WSP: £5.79 RSP: £1.00 POR: 30.5%
Jack’s Cheese Puffs PM65 Case size: 16 x 70g WSP: £5.19 RSP: 0.65 POR: 40.1%
Jack’s S&V Sticks PM65 Case size: 16 x 70g WSP: £5.19 RSP: 0.65 POR: 40.1%
FRUIT DRINKS & SMOOTHIES – SAMPLE SELECTION
Jack’s Pink Lady Apples 4pk Case size: 6 WSP: £12.30 RSP: £2.75 POR: 25.5%
Jack’s Green Apples 4pk Case size: 8 WSP: £10.32 RSP: £1.79 POR: 27.9%
Jack’s Red Apples 4pk Case size: 8 WSP: £9.49 RSP: £1.79 POR: 33.7%
Jack’s Kiwi Fruit 4pk Case size: 10 WSP: £11.92 RSP: £1.59 POR: 25.0%
Jack’s Blueberries 200g Case size: 12 WSP: £23.40 RSP: £2.49 POR: 21.7%
Jack’s Green Grapes Case size: 10 WSP: £19.50 RSP: £2.49 POR: 21.7%
Jack’s Red Grapes Case size: 10 WSP: £19.50 RSP: £2.49 POR: 21.7%
Jack’s Strawberries 227g Case size: 10 WSP: £22.50 RSP: £2.99 POR: 24.7%
Jack’s Oranges 5pk Case size: 10 WSP: £18.50 RSP: £2.49 POR: 25.7%
Jack’s lemons 4pk Case size: 12 WSP: £11.88 RSP: £1.29 POR: 23.3%
Jack’s Limes 4pk Case size: 12 WSP: £11.40 RSP: £1.29 POR: 26.4%
Jack’s Easy Peelers 600g Case size: 6 WSP: £8.95 RSP: £1.99 POR: 25.0%
FRUIT DRINKS & SMOOTHIES – SAMPLE SELECTION
Jack’s Orange Juice From concentrate (Smooth) Case size: 8 WSP: £3.49 RSP: 0.79 POR: 33.7%
Jack’s Orange Juice From concentrate (Bits) Case size: 8 WSP: £3.49 RSP: 0.79 POR: 33.7%
Jack’s Tropical Juice Drink From concentrate Case size: 6 WSP: £5.32 RSP: £1.59 POR: 33.1%
Jack’s Cranberry Juice Drink From Concentrate Case size: 6 WSP: £5.32 RSP: £1.59 POR: 33.1%
Jack’s Pure Orange Juice Smooth Case size: 6 WSP: £6.99 RSP: £2.00 POR: 30.1%
Jack’s Pure Orange Juice With Bits Case size: 6 WSP: £6.99 RSP: £2.00 POR: 30.1%
Jack’s Strawberry & Banana Smoothie Case size: 8 WSP: £3.69 RSP: 0.89 POR: 37.8%
Jack’s Mango & Passionfruit Smoothie Case size: 8 WSP: £3.69 RSP: 0.89 POR: 37.8%
75
THE UK’S NO.1 CHILLED COFFEE *
Stock up now *Nielsen 26/02/22
FRESH PRODUCE – SAMPLE SELECTION
Jack’s Mild Onions 3s Case size: 20 WSP: £19.8 RSP: £1.29 POR: 23.3%
Jack’s Red Onions 3s Case size: 20 WSP: £19.8 RSP: £1.29 POR: 23.3%
Jack’s Baby Potatoes 750g Case size: 8 WSP: £7.52 RSP: £1.29 POR: 27.1%
Jack’s Jacket Potatoes 4s Case size: 8 WSP: £7.12 RSP: £1.19 POR: 25.2%
Jack’s Closed Cup Mushrooms 250g Case size: 8 WSP: £5.65 RSP: 0.99 POR: 28.7%
Jack’s Broccoli Florets PM100 Case size: 8 WSP: £5.19 RSP: £1.00 POR: 35.1%
Jack’s Little Gem Lettuce 2pk Case size: 10 WSP: £8.90 RSP: £1.19 POR: 25.2%
Jack’s Carrots 500g Case size: 1 WSP: 0.55 RSP: 0.79 POR: 30.4%
Jack’s Mixed Peppers 3s Case size: 10 WSP: £14.29 RSP: £1.99 POR: 28.2%
Jack’s Garlic 3s Case size: 12 WSP: £8.88 RSP: 0.99 POR: 25.3%
Jack’s Asparagus 250g Case size: 10 WSP: £20.9 RSP: £2.79 POR: 25.1%
Jack’s Cherry Tomatoes 250g Case size: 9 WSP: £7.29 RSP: £1.09 POR: 25.7%
GROCERY & NON-FOOD – SAMPLE SELECTION
Jack’s Dog Gravy Bone Biscuits PM189 Case size: 5 x 500g WSP: £5.09 RSP: £1.89 POR: 46.1%
Jack’s Clear Honey (Squeezy) PM199 Case size: 5 x 340g WSP: £6.95 RSP: £1.99 POR: 30.2%
Jack’s Firelighters PM109 Case size: 24 x 15 WSP: £14.29 RSP: £1.09 POR: 34.4%
Jack’s 20 Large Food & Freezer Bags PM159 Case size: 15 x 6 WSP: £64.59 RSP: £1.59 POR: 45.8%
Jack’s Dog Bone Biscuits PM189 Case size: 5 x 400g WSP: £5.09 RSP: £1.89 POR: 46.1%
Jack’s Gold Roast Freeze Dried Coffee PM239 Case size: 6 x 90g WSP: £9.99 RSP: £2.39 POR: 30.3%
Jack’s 60 Sandwich Bags PM139 Case size: 10 x 6 WSP: £40.49 RSP: 0.89 POR: 41.7%
Jack’s 12 Large Refuse Sacks Tie Top PM199 Case size: 15 x 2 WSP: £25.59 RSP: £1.99 POR: 48.5%
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fuel the ros driving you.
stock up now
FRESH MEAT – SAMPLE SELECTION
Jack’s Unsmoked Streaky Bacon Rashers Case size: 10 x 200g WSP: £14.10 RSP: £2.05 POR: 31.2%
Jack’s 12 Beef Meatballs Case size: 4 x 336g WSP: £8.21 RSP: £2.69 POR: 23.7%
Jack’s Smoked Streaky Bacon Rashers Case size: 10 x 200g WSP: £14.10 RSP: £2.05 POR: 31.2%
Jack’s Beef Quarter Pounders Case size: 4 x 454g WSP: £10.69 RSP: £3.59 POR: 25.6%
Jack’s Unsmoked Back Bacon Rashers Case size: 16 x 300g WSP: £27.32 RSP: £2.49 POR: 31.4%
Jack’s 20% Fat Beef Mince Case size: 4 x 500g WSP: £9.82 RSP: £3.49 POR: 29.7%
Jack’s Smoked Back Bacon Rashers Case size: 16 x 300g WSP: £27.32 RSP: £2.49 POR: 31.4%
Part of the Tesco family
CHEESE – SAMPLE SELECTION
Jack’s Mild Cheddar PM199 Case size: 10 x 200g WSP: £13.29 RSP: £1.99 POR: 33.2%
Jack’s Medium Cheddar PM199 Case size: 10 x 200g WSP: £13.29 RSP: £1.99 POR: 33.2%
Jack’s Mature Cheddar PM199 Case size: 10 x 200g WSP: £13.29 RSP: £1.99 POR: 33.2%
Jack’s Extra Mature Cheddar PM199 Case size: 10 x 200g WSP: £13.29 RSP: £1.99 POR: 33.2%
COOKED MEAT – SAMPLE SELECTION
Jack’s Sliced Turkey Breast PM 2for215 Case size: 8 x 100g WSP: £7.20 RSP: £1.29 POR: 30.2%
Jack’s Honey Roast Ham PM 2for215 Case size: 8 x 100g WSP: £6.80 RSP: £1.29 POR: 34.1%
Jack’s Breaded Ham PM2/215 Case size: 8 x 100g WSP: £6.80 RSP: £1.29 POR: 34.1%
Jack’s Corned Beef PM200 Case size: 8 x 100g WSP: £11.12 RSP: £2.00 POR: 30.5%
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MEET THE BUYER
Say
‘hello’ to...
Andrew Scurrah Category lead
Category: Spirits
TELL US ABOUT YOUR ROLE?
it but not necessarily all of them were
I have a team of four and together we buy
actually liking it. Gin doesn’t suit the
the spirits for the whole of Booker Group,
palates of younger adult shoppers quite
which means that we sort all the ranges for
as well as vodka for example. Younger
our retail customers as well as our catering
adult shoppers are looking for products
customers. Both sets of customers
that are slightly sweeter in taste but that
obviously have very different needs,
still offer that sense of occasion created
and the diversity certainly keeps the job
by making a cocktail, and for that vodka
very interesting. For our Londis retailers,
is the better fit. It’s a far more versatile
elements such as price-marked packs and
spirit and it works better with a broader
fractionals are absolutely key.
range of mixers, particularly lemonade, which is quite often the preferred mixer
DESCRIBE YOUR CAREER JOURNEY UP UNTIL NOW?
for younger adult shoppers, as opposed to tonic.
When I first started out in buying many, many years ago I was working on the
Flavoured vodkas such as Smirnoff
BWS side and then I joined what was
Raspberry Crush, for example, can be so
then called Musgrave Budgens Londis
easily paired with lemonade to create a
in 2007 and spent a few years buying
great-tasting, simple cocktail that’s also
their confectionery and seasonal before
cheaper than your average gin-based
moving on to a few other roles leading the
cocktail. Price is also having an impact
impulse, grocery and BWS teams. Most
too. The challenging economic climate
recently, when the Booker and BRP buying
means that shoppers will continue seeking
teams were integrated I took over the
value for money and there are a lot more
running of the spirits department.
options at lower price points for vodka than there are for gin. That said, gin
WHAT ARE THE KEY TRENDS DRIVING SPIRITS SALES AT THE MOMENT?
does of course remain a really important
Flavour development within spirits has
innovation – with lots more to come.
part of the category, and as a category there’s also been a great deal of fantastic
been the overarching trend over the past couple of years and that’s still driving
As an example, we recently launched
things. Right now, it’s flavoured vodka that
Gordons Passionfruit which is an extremely
is really on-trend and that is taking some
on-trend flavour.
of the momentum out of gin. Younger
the attention that gin has received in
WHAT IS THE MAIN FOCUS OF ACTIVITY IN YOUR DEPARTMENT AT THE MOMENT?
recent times, it’s actually quite a polarising
Availability and costs are two of our
category. Lots of shoppers were buying
biggest areas of focus at the moment.
shoppers are looking for cocktail solutions but they want something that is simple and sweeter in taste. I think, despite all
FRUITY AND FLORAL FLAVOURS CONTINUE TO MIX UP SPIRITS Flavoured spirits are driving sales at the moment – especially fruit flavours. Berry and tropical flavours, such as raspberry, watermelon and passionfruit are particularly in demand during the warmer summer months as shoppers look to fruity flavoured vodkas and gins for easy, yet effective cocktail recipes. We’re also seeing developments in floral flavours this summer. JJ Whitley’s recently launched Rose Vodka, for example, tastes great paired with lemonade for a simple summer cocktail.
Top tips!
Shipping and haulage remain key pinch-
We also continue to focus on NPD which
points when it comes to availability. We’re
is always exciting. Londis retailers can also
also seeing rising freight costs and costs
look forward to the launch of Bombay
rising across a number of commodities.
Citron Pressé, which offers a totally new
We are working with our colleagues and
take on lemon gin. It’s a beautiful gin
suppliers to find solutions to minimise
with a wonderful refreshing flavour that is
the impact of all these rising costs and
absolutely ideal for the summer and more
working with our suppliers to manage
adult palates. We’ll put that on promotion
availability in a number of different ways
for Londis retailers in P6 in August so that
such as providing longer range forecasts
will be really exciting for them too.
1
“The spirits category offers so many opportunities for retailers to inject interest into their ranges, particularly around flavours.
2
Flavoured spirits, in particular vodka and gin are in demand at the moment – so retailers would do well to include these in their ranges.
3
If space is an issue, retailers shouldn’t feel they have to offer every flavour under the sun – just the core bestsellers, supported by any big new or Exclusive products.
4
Using the Londis POS to highlight the range is also really important, especially on Exclusive products.
for example. It’s a lot of hard work but it
a fantastic range, with great prices and
WHERE ELSE SHOULD LONDIS RETAILERS BE FOCUSING THIS SUMMER?
promotions.
Given the current economic climate,
means that despite all the challenges we are still able to offer our Londis retailers
having a strong, value-driven own label
WHAT OTHER DEVELOPMENTS CAN LONDIS RETAILERS GET EXCITED ABOUT?
range is also incredibly important for
We’re seeing an increased demand for
One of the biggest advantages of being
miniatures, which can be a great way for
part of a bigger group is that it has
retailers to inject a bit of interest into
enabled us to bring a fantastic own label
their ranges. In response to that we’re
spirits range to Londis. These are bringing
just about to add Londis’ number two
quality liquids at the most affordable
best-selling 5cl product to the Londis
prices to stores which really help to deliver
range – a cinnamon-flavoured miniature
that all-important value message.
retailers this summer and beyond.
whiskey product called Fireball. We’ll also be doing a ‘power of 3’ retailer promotion
It’s so important that retailers stock own
on Fireball meaning that retailers will get
label. Shoppers are looking for own label
a free case of 10 miniatures that they can
and will increasingly do so going forward.
make a POR of 30% on.
The Londis own label range includes the very competitively priced Chekov vodka,
We’ve also got another range of 5cl
King Trader rum, Grosvenor gin, Jacobite
miniatures called Cool Shots coming
whiskey and Christian Dupre brandy.
MEET THE BUYER
Andrew’s
across from Booker which will be available in vodka and cocktail flavours.
81
1.Source: Nielsen data as of December 2021 which encapsulates “heat not burn” product category.
This product is not risk free and provides nicotine, which is addictive. Only for use by adults who would otherwise continue to smoke or use other nicotine products. This material is restricted to those who are involved in the business of the sale or distribution of tobacco who are aged 18 years or over. This material should not be made available to the public or sent to anyone else.
HEETS, designed for IQOS. The No.1 heat-not-burn product in the UK¹. HEETS are available in a range of 10 variants, including classic tobacco, menthol and aromatic.
This product is not risk free and provides nicotine, which is addictive. Only for use by adults who would otherwise continue to smoke or use other nicotine products. This material is restricted to those who are involved in the business of the sale or distribution of tobacco who are aged 18 years or over. This material should not be made available to the public or sent to anyone else.
CENTRAL BILLING
Ordering made easy
Central
success Central Billing offers a plethora of ways in which Londis retailers can save more and make more.
CE:
N AT A GLA
CENTRAL BILLING S BENEFIraTtes and
e deals, l Exclusiv ppliers selected su n o ts n u o disc ricing and gotiated p e n y ll a tr n l Ce quantities um order low minim nsuming d time-co l Reduce osts are tion (the c a tr is in m ad ly you week charged to ect ir d p as one and set u our g out of y debit goin account
THE SERVICE l The supplier starts delivery on an agreed date.
l Orders delivered by supplier with detailed delivery note.
CENTRAL BILLING
AT A GLANCE:
l Booker sends a weekly statement, including invoices and credits.
l Payment collected via variable Direct Debit.
Thankfully, Londis’ Central Billing offers
wide range of innovative and in-demand
Central billing is available across all major categories including:
a raft of ways for retailers to accrue bags
food and drink to go solutions from key
l Food To Go
more of both.
brands, including Frozen Brothers (Tango
Time and profits: two elements that pretty
prices and in low minimum order quantities.
much all retailers are always after more of. The Central Billing scheme also offers a
Ice Blast) Country Choice, Rollover, Celtic Powered
by
considerable
the
Booker
Group’s
buying-muscle,
Londis
Frozen Drinks (Jolly Rancher and Hershey’s) plus many others.
l Fresh & Frozen l Bakery & Cake l Grocery Health & Wellbeing l World Foods
retailers who make use of its Central Billing scheme can save more and make more, via
With the key summer sales opportunity
an array of preferential and exclusive deals.
now upon us, these attention-grabbing food and drink to go solutions can certainly
l Impulse & Soft Drinks l Beers, Wines & Spirits l Cigarettes & Vape
Available across hundreds of national
help retailers to create valuable unique
and local direct-to store suppliers, the
selling points over their local competitors
l News & Magazines
Londis Central Billing scheme covers all
that help to boost footfall and sales.
l Non-Food Grocery
key categories including chilled foods,
l Car Care & Accessories
beers wines and spirits, soft drinks, cakes,
And the benefits of Central Billing certainly
international foods, and much more, all of
don’t end with additional footfall and
which are available at centrally negotiated
greater profits.
l Greeting Cards l In-store Services
85
Enjoy Heineken® Responsibly
Stock up now for the BIG UEFA Women’s EURO 2022 Ticket Giveaway* Make sure you’re stocked up on our Heineken® Original, Heineken® Silver and Heineken® 0.0 range ready for our biggest giveaway yet! Running in NP4 for your customers, there will be hundreds of tickets to win for the UEFA Women’s EURO 2022™. SKU’s list for customer purchase for competition entry: Heineken® Original 4x330ml Bottle M034634, Heineken® Silver 4x330ml Bottle M277162, Heineken® 0.0 4x330ml Bottle M227837, Heineken® Original 4x440ml Can M274544, Heineken® Original 4x568ml Can M274578, Heineken® Original 10x440ml Can M257538, Heineken® Original 12x330ml Bottle M249725, Heineken® Silver 12x330ml Bottle. *Your customers will have to purchase a pack listed above and scan a QR code on supporting point of sale to enter. Point of sale will be provided through the standard NP4 POS kit process.
© UEFA. All rights reserved. “Heineken®” is a registered trademark.
™
GINSTERS
CENTRAL BILLING
BRP POPULAR SUPPLIERS Sales from central billing supplier Ginsters are currently up double digit vs last year thanks to the growing demand for fresh ‘on the go’ options as shoppers get back out and about. Londis retailers who sell 150 sandwiches a week (at an average RSP of £2.99) have an opportunity to “make over £10,000 per year” with the Ginsters range which includes Urban Eat Sandwiches (Gluten Free, Vegan/Vegetarian), Salads, Ginsters Pastries and Food to Go.
EXCLUSIVE RETAILER LAUNCH DEALS
Central billing also allows Londis retailers to unlock an array of exclusive deals from its broad base of well-known and trusted suppliers including Frozen Brothers, Country Choice, Snowshock, Ginsters, Celtic Frozen Drinks and many more. Taking advantage of these Booker Exclusive launch deals can be a great way of driving footfall and boosting those all-important cash profits. ‘10p off all Urban Eat sandwiches for new customers’ and ‘10% off the lease price of Tango Ice Blast machines’ are just some of the great deals available.
BONDS CONFECTIONERY The confectionery company can help retailers to make up to 35% POR on its wide range, which includes 40 sweetshop favourites, kids’ products and on-trend American Confectionery with in-demand brands including Mega Mallows, Jelly Beans and Nerds. Via central billing, Londis retailers can also take advantage of an ongoing ‘buy 10 cases, get a further case free’ offer. New stockists meanwhile, can also enjoy a ‘Buy 22 cases, get a further 6 cases free’ deal –
Londis retailers who make use of this most
including a stand and POSI.
valuable service also report considerable time-savings
thanks
to
reduced
administration.
WEST COUNTRY
Costs are charged weekly with one simple
MILK
direct debit which also helps to save on
Supplying fresh local milk, bread and eggs to
banking charges.
local stores nationwide, West Country Milk is based in Exeter, Devon. West Country Milk
So, if greater savings, higher profits and
operates using Independent Supply Partners, to
less time-consuming administration sound
provide regular deliveries, typically on a daily
like a good deal, why not explore the many
basis.
benefits that Central Billing can serve up to you?
87
HAVE YOUR SAY… Central billing has a great many benefits but the key one has to be time-saving. As independent retailers we are incredibly busy, so anything that helps to reduce time-consuming administration is a great positive. Central billing streamlines everything for us, it makes accounting so much quicker and easier as costs are charged weekly and set up as one direct debit. Simpler streamlined services such as these help to free up my time so that I can focus on growing other areas of the business. I would urge all Londis retailers to make use of this valuable service!
LIQUID LINES
Arjan Mehr, Londis Great Hollands, Bracknell
The Londis Central Billing directory also features a number of new and on-trend suppliers which can help retailers tap into the sizable and growing ‘drinks to go’ opportunity. The F’real offer, for example, gives Londis retailers the chance to “make over £15,000 per year” (based on purchasing cases of F’Real at £22.50 and selling 200 cups a week at £3.49. One retailer who is already milking the profits is Jeet Bansi, of Meon Vale Londis in Long Marston. “The F’real machine has been an excellent addition to the store, driving footfall and generating sales. During the first week we made sales of £920, which we expect to increase further over the summer months. I would strongly recommend to any retailer.” Also available via Central Billing is Tango Ice Blast, from Frozen Brother’s, which offers Londis retailers the opportunity to make PORs of up to 70%. Londis retailers can also secure a range of benefits and savings on machine rental and syrups.
FURTHER INFO For all enquiries contact us on Phone: 01895 827 673 Email: dropshipment@bookerretail.co.uk
89
Also available in multipack formats
To that first taste of an endless summer with the UK’s bestselling & most loved fruit cider brand
1
2
New fresh label, same fresh taste. Limited Edition label design, whilst stocks last Single bottles and 4-packs make up 81% of all cider sales in the convenience channel3 Delight your customers by stocking the most loved alcohol drinks brand (18-24 year olds)2 in key pack formats to keep them coming back for more Follow us on social: @Kopparbergtrade sales@kopparberg.co.uk
Sources: 1. IRI, Ext Marketplace, Fruit Cider, Value sales, 52wks to 20/02/22. 2. Savanta, Top 100 Most Loved Drinks Brand Report, n=48,000, Jan ’21-Jun’21. 3. IRI, GB Convenience, Total Cider, Value Share of Total Cider, 52wks to 23/01/22.
SOCIAL MEDIA
Driving footfall
Grow your reach with
social media Social media is an excellent way of reaching a far wider audience of potential shoppers and generating fresh footfall, as well as sales and profits. Social media has grown in stature over the years to the point that having a strong social media presence is now a given for most Londis retailers. Whether it’s Facebook or Instagram, Twitter or TikTok, social media offers one of the greatest opportunities to deliver big benefits for your business in return for relatively little effort and absolutely no direct cost. How else could you reach literally millions of people without spending a penny?
The benefits of social media
l A great way of communicating with existing shoppers, as well as reaching a wider audience of potential new shoppers l Powerful local brand exposure l Totally free to use l Quick and easy to get started
Maintaining your page It’s important to keep people engaged with your page. Think about: l Posting in-store offers and new products. l Highlighting Group Exclusive products which invariably drive footfall. l Using photos of your store, themed displays and seasonal fun. l Highlighting changes to your store such as new services and change of opening hours. l Putting up posters around your store telling shoppers that you’re online. l Engaging with other social pages in your community and showing your support to your local shoppers and local community.
91
Price Marked Packs Crunch Corner
92165016
Y D E LI C IOU S , C RE AM
Y O G UR T
Müllerlicious...
creamy yogurt with a whole lot of crunch or real fruit compote for you to tip… or dip!
Fruit Corner
92165008
NEW SMOOTH & CREAMY DESSERT MADE WITH MELTED CADBURY MILK CHOCOLATE CDM
92165252 Cadbury Dairy Milk PMP 2 pack
• PMP is the No.1 promotional mechanic wanted by retailers* • PMP are wanted by 71% of retailers* • 30% of shoppers are more likely to buy PMP products on impulse* *Lumina Convenience Reporting 2021
AddingTaste to Life
SOCIAL MEDIA
Posting pointers l On Facebook and Instagram, you should keep to 1:1 ratio (square) for images.
l You should focus on what is seasonally relevant, new in store, local to you and what makes you stand out from your competitors
Need help getting started? l Log on to Booker.co.uk –> Pages –> Londis –> Digital Marketing & Radio to see our Hints and Tips l Download FREE digital images supporting leaflet offers, provided every promotion
l Head office branded social network accounts @ mylondis have a constant stream of exciting material created for you to use and share to your own page.
l Download FREE posting guides to help aid content
and copy
Top Tips l Post regularly to keep
In the UK there are tens of millions of
to existing and new shoppers as well as
customers who interact daily with key social
engaging with shoppers on a daily basis with
media platforms and that presents an
a friendly, welcoming attitude.
shoppers engaged. l Set aside some time each day to update your page and respond to shopper
enormous opportunity. This complements your own social media
queries.
Among those many millions are likely to be
activity and allows you to focus on posts
l Remember that social
the majority of the people who live in your
specific to your store which could include
media means you are
particular community, which offers you both
everything from deals, new products and
opening up a channel for
a digital shopfront available to anyone with
‘like & share’ competitions to any community
customer feedback, so
a smartphone as well as the perfect platform
engagement work you’re doing or even
monitor your page carefully
for engaging with your existing shoppers and
simple reminders on your opening hours or
and regularly.
for attracting new shoppers to your door.
home delivery service.
l Everything you post and almost every interaction
If you offer home delivery services, social
When developing a successful social media
you have with shoppers is
media allows you to grow your shopper base
presence, it can help to post relatively
in the public eye.
to include everyone who lives within your
regularly – at least two or three posts a day
delivery catchment area, even if they never
– and ensure that you monitor your social
an audience so be patient
actually physically visit your store.
media channels to allow you to respond
or, if you are keen to grow
quickly to any feedback or comments you
your audience quickly,
may get from shoppers.
consider the various
All that’s required is a little planning and a
l It can take time to build
paid-for local advertising
little focused effort and the rewards can be significant. Additionally, the Londis social
If it helps, you could think of social media as
options available on social
media channels support and reinforce your
just an extension of the outstanding customer
media to quickly extend
own activity by focusing on communicating
service Londis stores are already famous for:
your reach.
fantastic promotions and own brand products
polite, friendly, helpful and prompt.
93
NEW
EXTRA-S NEW FLAVOUR
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Excellent
STRONG VARIANTS Extra Strong pouches are currently the fastest growing strength in traditional retail in the UKi
KNOW YOUR NICOTINE STRENGTHS
Regular
Strong
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A stronger nicotine experience
X-Strong A more intense nicotine experience
This product contains nicotine. Nicotine is an addictive substance. *IRi Market Place, Volume Share, Nicotine Pouch Category, Total UK, Q4 21. For more information or to verify comparison contact Nordic Spirit on Facebook or Instagram: @ nordicspirit_uk or using our details at nordicspirit.co.uk/contact **Trustpilot rating correct as of January 2022. i. IRi Market Place, Volume Share, Nicotine Pouch Category, Total UK, Q4 21. For more information or to verify comparison contact Nordic Spirit on Facebook or Instagram: @nordicspirit_uk or using our details at nordicspirit.co.uk/contact
PROUDLY SUPPORTING
PRIDE SUPPORTING MENTAL HEALTH WITH
365 DAYS A YEAR
In 2022, DREAMIES is continuing to help fund the LGBT Foundation helpline: TM
0345 3 30 30 30 Find out more at:
dreamiestreats.co.uk www.lgbt.foundation
LGBT Foundation Reg. Charity No. 1070904. © 2022 Mars or Affiliates.
GUEST COLUMN
Too Good To Go
Tackling waste one Magic Bag at a time Londis retailers have more than played their part in helping save over 300,000 meals from going to waste by using the Too Good To Go app. With food waste such an important issue
and it also helps retailers recoup some
these days, we were absolutely thrilled
money from perfectly good food that would
recently to announce that Booker symbol
have otherwise gone straight into the food
group retailers have already saved over
recycling bin.
300,000 meals or 136 tonnes from going to waste as part of our partnership with anti-
To put into some kind of context the scale
food waste organisation Too Good To Go.
of that achievement, consider this: over the last 12 months alone this initiative has saved
Too Good To Go has one very simple
over 135,000 kg of food going to waste.
mission: to make sure all food gets eaten,
How much food is that in real terms? Well,
not wasted.
it’s the equivalent of 323,293 meals!
Londis retailers more than played their
Or to put it another way, this is a CO2 saving
part in helping us reach that unbelievable
of 337 tonnes which equates to 503 return
achievement. Stores around the UK are
flights from London to New York!
signed up to reduce food waste via the free-to-download app that allows shoppers
I am so very proud of our symbol group
to search for and purchase ‘Magic Bags’
retailers who have taken the opportunity to
containing delicious short dated food items.
reduce their food waste through the sale of magic bags.
As retailers that are signed up will know, the contents of each Too Good To Go Magic
In addition to being environmentally friendly,
Bag differs from store-to-store and from day-
it helps families to reduce their outgoings
to-day, but the bags guarantees to deliver
– which has never been more important
three times’ worth of value to shoppers.
– and underpins our values to support communities and the planet.
That helps massively reduce food waste
For those retailers not yet benefitting from Too Good To Go, you just need to sign up www.toogoodtogo.co.uk
97
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VIEWPOINT: ACS
Accessibility for all
Everyone is
welcome! ACS recently launched its Everyone Welcome Guide as an invaluable resource for retailers to help them deliver excellent service to all shoppers, including the millions with disabilities and different needs. One of the things that our sector is most
about improving the accessibility of your
proud of is offering our communities good
store, there are a number of steps that you
customer service experiences. Convenience
can take, these might be physical changes
stores operate at the heart of villages, towns
such as installing ramps and ensuring that
and cities across the UK and provide access
aisles are free of obstacles or behavioural
to essential products and services as well as
changes such as changing the way that you
acting as a social hub to reduce loneliness in
communicate with customers and ensuring
their local areas.
that colleagues are on hand to provide customers with assistance if they should
Recently, we launched our new Everyone
need it.
Welcome Guide which has been developed in consultation with the Alzheimer’s Society,
Making adjustments in your store can
Business Disability Forum, Sense, Age UK,
benefit your customers and colleagues and
and National Innovation Centre for Rural
many of the tips outlined in this guide do
Enterprise and we’re delighted to have been
not require any investment but can still have
able to work with these organisations to
a huge impact in improving your customers’
produce a resource for retailers on how to
experience.
provide excellent customer service for all customers
Over the course of the pandemic, we saw
including the millions of
convenience retailers go above and beyond
customers with disabilities and
to adapt the day to day running of their
different needs.
stores to ensure that they could continue to feed their customers, from offering home
James Lowman ACS Chief Executive
We are proud to have
deliveries to widening aisles to comply with
developed this new guidance
social distancing. Convenience retailers
which will help retailers
are extraordinarily talented in their ability
to make their stores more
to adapt and I am confident that the
accessible and as a result
retailers in our sector will be able to take
have a positive and lasting
the information from this guide and apply
impact on their communities
it in their business and demonstrate that
by ensuring that everyone is
everyone truly is welcome in our sector.
welcome. As always, if you have any questions please The guide provides retailers
get in touch with a member of the ACS
with helpful and practical
team. The full guide is available to download
tips on how they can make
here: www.acs.org.uk/advice/everyone-
their store accessible for
welcome-guide
everyone. When thinking
99
LET'S CELEBRATE
with our new members and longstanding partners
New stores Shell - Ockbrook Derby,Derbyshire
Mfg - Archways Grantham, Lincolnshire
Londis - Hamilton Hamilton, Lanarkshire
Londis - Casino Filling Station Wingham, Kent
Londis - Riverside Leeds, West Yorkshire
Londis - Kirkshaws Coatbridge, Lanarkshire
Londis - Oaklands Wines Watford, Hertfordshire
Londis - Darnall Sheffield, West Yorkshire
Rontec - Leigh On Sea Leigh On Sea, Essex
Londis - St Peters Road Great Yarmouth, Norfolk
Mfg - Colsterworth Grantham, Lincolnshire
Mrh - Texaco Sgiwen Service Station
Londis - Hailey Road Chipping Norton, Oxfordshire
Londis - Nowell Leeds, West Yorkshire
Neath Abbey Bus Pk Neath, West Glamorgan
Londis - Your Local Store Wembley, Greater London
Londis - Pudsey Road Leeds, West Yorkshire
Londis - Chelmsley Wood Birmingham, West Midlands
Mfg - Symonds Yat Whitchurch, Herefordshire
Londis - Ring Road Sheffield, South Yorkshire
Londis - Rossendale Road Burnley, Lancashire
Shell - Newbury Reading, Berkshire
Londis - Westvale Leeds, Merseyside
Londis - Nts Wisbech Wisbech, Cambridgeshire
Londis - Walmesley Street Darwen, Lancashire
Londis - Castlewood Sutton In Ashfield, Nottinghamshire
Mfg - Kents Hill Benfleet, Essex
Londis - Chaxhill Service Station Westbury On Severn, Gloucestershire
Mfg - Midway Batley, West Yorkshire Mfg - Victoria Road South Ruislip, Middlesex Londis - Nts Beccles Beccles, Suffolk Rontec - Longsight Greenmount, Lancashire Rontec - Snd Abbey Torquay, Devon 5155 Hockley - Spa Road Hockley, Essex Londis - Bolton Road Darwen, Lancashire Londis - Ellesmere Port Ellesmere Port, Cheshire Londis - Hard Ings Road Keighley, West Yorkshire Yapi Ltd Maidenhead, Berkshire Londis - J13 Service Station Scotland Road, Lancashire Londis - Irlam Gateway Irlam, Greater Manchester Londis - Pellon Lane Halifax, West Yorkshire Londis - Tyneside Autoparc Gosforth, Northumberland Londis - Keighley Service Station Keighley, West Yorkshire
100
Londis - Merstsham Merstham, Surrey Rontec - Snd Millford Barton Mills, Suffolk Darlington Whistlestop Darlington, County Durham Londis - Prime Verdant News Catford, Greater London Mrh - Pitlochry Perth, Perthshire Londis - Booze 4 Less Cannock, West Midlands Londis - Wing Leighton Buzzard, Bedfordshire Mfg - Carluke Carluke, Lanarkshire Londis - Commercial Way Foodcity London, Greater London Mfg - Phoenix Leeds, West Yorkshire Mfg - Bilston Bilston, West Midlands
Londis - Primrose Clitheroe, Lancashire Londis - Kitchens Burnley, Lancashire Londis - Grimshaw Park Blackburn, Lancashire Londis - Eastern Avenue Burnley, Lancashire Londis - Colwyn Ave Swansea, West Glamorgan Londis - Heath Bakery St Albans, Hertfordshire Mfg - Milngavie Milngavie, Lanarkshire Londis - Nts Killay Swansea, West Glamorgan Londis Wexham Service Station Slough, Berkshire Londis - Landmark Retail Surbiton,Surrey Rontec - St Cuthberts Darlington, County Durham Mfg - Plumstead Road Norwich, Norfolk Mrh - Lyceum Leeds, West Yorkshire
Londis - Borehamwood Borehamwood, Hertfordshire
Birmingham Coach Station Ws Mill Lane, Birmingham, West Midlands
Londis - Tottenham Road Garage Darwen, Lancashire
Londis - Beighton Park Service Station Beighton, South Yorkshire
Londis - Rockingham Service Station Birdwell, South Yorkshire
Londis - Cambridge Road Brixham, Devon
Rontec- Snd Church Hill Loughton, Essex
Tadworth Supermarket Ltd
Londis - Ruabon Park Ss Ruabon, Wrexham Denbighshire
Tadworth, Surrey
Mfg - Mortlake East Sheen, Greater London
Rontec - Snd Hoylake Holake, Merseyside
Mrh - Roughley Sutton Coldfield, West Midlands
Mfg - Condorrat Cumbernauld, Lanarkshire
LONDIS BIRTHDAYS
Londis birthdays Many happy returns to all those celebrating their time with us. More than just a brand, Londis is a family of like-minded convenience retailers whose focus is to provide a much-needed service to their local community
5
1
YEARS
2
3
4
5
6
7
Benmar Services Moffat, Dumfriesshire Jubilee Service Station Grantham, Lincolnshire
Ampleforth Stores York, North Yorkshire
20
Londis Cranleigh, Surrey
21
Sandybrae Service Station Kennoway, Fife
22
Auchenharvie Service Station Stevenson, Ayrshire Petrogas Group Uk Colchester, Essex
9
Londis Broxbourne, Hertfordshire
11
12
13
14
15
16
17
19
Delce Supermarket Rochester, Kent
8
10
18
Mfg - Seafar Service Station Cumbernauld, Lanarkshire Dhillon Trading Ltd Kingsley, Hampshire St Michael’s Services Dumfries, Dumfriesshire
23
24
25
26
27
28
29
Wigtown Road Services Newton Stewart, Dumfriesshire Randhawa Brothers Ltd Kingswinford, West Midlands
30
31
Mfg - Hereford Hereford, Worcestershire Ecton Brook S Market Northampton, Northamptonshire Grovehill Express Hemel Hempstead, Hertfordshire
32
33
Dearne Valley Garage Huddersfield, West Yorkshire
10
34
YEARS
Grange Service Station Wakefield, West Yorkshire
35
36
Shappen Stores Ringwood, Hampshire
37
Londis Eastchurch, Kent Mfg - Landford Landford, Wiltshire
38
Elior Uk Plc Exeter, Devon
39
Worstead Service Station Babraham, Cambridgeshire
40
41
Londis Boggart Hill Leeds, West Yorkshire
42
Pier Service Station Largs, Ayrshire Shotley Stores Limited Ipswich, Suffolk Phoenix Green Service Station Hartley Wintney, Hampshire Total Convenience Limited Huddersfield, West Yorkshire
15
43
YEARS
20
44
YEARS
45
Bideford Service Station Bideford, Devon Londis Wembley, Middlesex Estley News Leicester, Leicestershire Londis New Cross, Greater London Londis Dorking, Surrey Londis Glasgow, Lanarkshire Grays Stores Milborne St Andrew, Dorset Londis Reading, Berkshire Londis York, North Yorkshire
61 High Street Orpington, Kent
Jacks Stores London, Greater London Horspath Stores Oxford, Oxfordshire
Londis Saxmundham, Suffolk S Kumarasingam Stoke On Trent, Staffordshire Yogikrupa London, Greater London Nicky News Northampton, Northamptonshire
101
s i d n o L the m u r o F l Retai
NATALIE LIGHTFOOT
Londis, Lanarkshire, Glasgow Tel: 0141 7710490 Mobile: 07915 059101 Email: londis.solo@hotmail.com
LONDIS RETAIL FORUM
r... e h t e g o t g in k r Wo
JAMIE WOOD
St. Michael’s Services, Dumfries Tel: 01387 254304 Mobile: 07759 260621 Email: stmichaelsservicesltd@gmail.com
BEN SIMONS
TERRY CATON
Tel: 01367 252202 Mobile: 07901 711659 Email: ben@oxringltd.com
Tel: 01246 208565 Mobile: 07769 644853 Email: tcaton.londis@gmail.com
Londis, Lechlade, Gloucestershire
Londis, Chesterfield, Derbyshire
ASHTON GARDNER
Gardner Garages, Cheltenham, Gloucestershire Mobile: 07826 857797 Email: ashton@gardnergarages.co.uk
SARAH COPE
Londis, Lynton, Devon Tel: 01598 753326 Mobile: 07808 831379 Email: scope71@hotmail.co.uk
ROGER PERRY
Londis, East Riding, Yorkshire Tel: 01964 544200 Mobile: 07786 330164 Email: perryroger9@aol.com
ARJAN MEHR
Londis, Bracknell, Berkshire Tel: 01344 425565 Mobile: 07710 567008 Email: arjanmehr@aol.com
ALPESH PATEL Londis, London N4
STEVE BASSETT
Londis, Weymouth, Dorset Mobile: 07875 286657 Email: steedthrust@googlemail.com
Supporting the Londis retail family!
Tel: 020 8340 1919 Mobile: 07939 944557 Email: alpeshspatel@hotmail.com
We are always happy to hear from you, so please give us a call or send us a message on our contact details above…
103
STOCK THEM,
TILL THEY
GUESS THEM!
M275064
FANTA IS THE B1 AR NO.1 FLAVOURED C FANTA IS 4.5X LARGER THAN NEAREST COMPETITOR1
2021’S WHAT THE FANTA CAMPAIGN ACHIEVED ALMOST 2 X RATE OF SALE OF FANTA ORANGE2
© 2022 The Coca-Cola Company. All rights reserved. FANTA is a registered trademark of The Coca-Cola Company. Sources: (1) Nielsen Total Value LC MAT TY (w) w/c 06.11.21. (2) Nielsen, a top Grocery Retailer, Unit ROS (Wtd,) Latest 8wks up to w/ed 27.03.21.