NEWS, AWARDS, INSIGHTS, INTERVIEWS, NEW PRODUCTS, PROMOTIONS AND MUCH MORE…
s w e N
T DON’ .. MISS.
Delivering the goods at party time Food to go success stories Sustainability commitments Vol 34 Issue 6 December 2021
Londis News.indd 1
10/12/2021 17:27:36
Pringles Xmas Londis Double Page Advert 420x280mm Nov 21.pdf
Londis News.indd 2
1
03/11/2021
09:29
10/12/2021 17:27:37
Londis News.indd 3
10/12/2021 17:27:38
Londis News.indd 4
10/12/2021 17:27:39
Contents
In this issue...
24 Better together Randhir Patel has worked
9
ready for the
17 Footfall increases New data shows shopper visits to convenience stores is growing.
Routine housekeeping is key at the moment. Report highlights the vital role of the independent retailing sector.
116 New stores
15 Community News Award-winning retailer hits the headlines and fundraising news.
98 Keep it clean 115 ACS Viewpoint
A roundup of the latest news from Londis retailers.
build a store future.
68
10 Your Londis
hand in hand with Londis to
Better Trolley Booker unveils its latest sustainability commitments.
The latest stores to join the Londis family.
Drink to that
117 Birthdays
Great deals
119 Retailer Forum
and products to
Londis retailers celebrating special anniversaries. Who’s who on the Londis Retailer Forum.
drive sales this Christmas.
21 Business rates bonus Retailers to benefit from business rates reductions.
23 GroceryAid A new date for your diary and more fundraising records broken.
32 Taking ownership Rugby community store helps revitalise the area.
40 All change Lincoln Londis store transformed for the better.
46 Driving ambition North Yorkshire forecourt on the road to success.
54 Sustainability matters
107
Booker has launched an important new set of sustainability commitments.
60 Delivering the goods Home delivery can help tap into the festive party season.
72 American dream
Staying ahead The Londis presells help you stay ahead of the game.
Londis News.indd 5
American confectionery draws new shoppers and sales.
79 Top new products A round-up of the latest products to hit the shelves.
87 Join the Club The Londis Tobacco Club adds profits on every sale.
95 Good to go Food to go is helping Londis retailers thrive.
n i t e G ch Tou Booker Retail Partners Tel: 0870 050 0158 Opening hours: 8am–5:30pm Monday to Friday
IT and Customer Services Opening hours (Monday to Friday): For customer services: 6am–9pm For IT: 7am–9pm Email: For customer services: londis.claims@bookerretail.co.uk or enquiries@londis.co.uk
Helpdesk: 0800 298 0758 Londis News team: Email: londisnews@londis.co.uk
10/12/2021 17:27:40
HOW DID WE
KNOW WANTED YOU
IT’S JUST WHAT
Londis News.indd 6
10/12/2021 17:27:41
WELCOME
ndis News! Welcome to our December issue of Lo
Building for
2022
Christmas is almost upon us and provides the perfect platform to build on for a successful and profitable 2022. There’s no doubt that Christmas
enthusiastically embracing. Booker
presents us all with a fantastic
has recently increased its range of
opportunity to end the year on a
US candy to allow you to add further
high with strong sales across many
interest to your confectionery fixture.
key categories - and this year is
These exciting imported lines have
no different. The Londis festive
been shown to grow footfall and drive
promotional programme has been
sales and profits, so it’s an opportunity
carefully created to help deliver an
to take a closer look at if you haven’t
outstanding range of high quality,
done so already. You can read all
great products that shoppers are
about our new range on page 74.
looking for at this time of year, as well as delivering strong profits for retailers.
While the major growth of food to go we had been seeing slowed down
A great Christmas helps us all build
in 2020, it looks more and more like
a solid platform from which to build
it’s a category that’s very much back
for 2022, another exciting and
in the ascendency. More and more
opportunity-filled year.
shoppers seem to be looking for the
One opportunity that we will certainly continue to embrace in 2022 is sustainability - so we are pleased to share with you in this issue the details of Booker’s fantastic new set of sustainability commitments. Known
Stewart Fenn Sales Director, Booker Retail Partners
convenience of hot and cold food
very much at the forefront of staff and
ready to consume and there’s a great
shopper minds, the start of the new
opportunity for Londis retailers seeking
year could be the ideal time to take
to grow their business. You can learn
a fresh look at your routines in-store.
how other Londis retailers have done
Our guide on page 98 helps you make
so on page 95.
sure you’ve got everything you need in place to keep your store healthy and
as Better Trolley For A Better Planet,
And if you are interested in learning
this wide-reaching set of commitments
from your fellow Londis retailers, it
will help ensure that sustainability is at
will be worth checking out our four
So there’s plenty to look forward to at
the very heart of how Booker runs its
retailer profiles in this issue, starting on
the moment and a fantastic, profitable
business in future. Better Trolley will
page 24. These are four inspirational
Christmas is the perfect way to end
have many positive impacts for Londis
stories demonstrating the creativity
one year and usher in another. It’s a
retailers too, as you will discover on
and commitment that Londis retailers
great time to be a Londis retailer.
page 54.
routinely show - which is just one
American confectionery is another great opportunity that an increasing number of Londis retailers are
reason why shoppers keep coming back. With hygiene and cleanliness still
hygienic.
Look forward to seeing you in-store! 7
Londis News.indd 7
10/12/2021 17:27:41
STOCK UP ON THE CATEGORY LEADING BRANDS THIS CHRISTMAS RUM & TEQUILA - THE UK’S TWO FASTEST GROWING SPIRITS CATEGORIES*
NO.1
SELLING PREMIUM RUM*
UK’s NO.1 SELLING TEQUILA BRAND†
6 x 70cl M133888
6 x 50cl M237567
*Nielsen - 2nd Jan 2021; MAT total coverage. Buy-in 27th Sept - 14th Nov †IWSR 2019. Terms & conditions apply. While stocks last. The Kraken® and Jose Cuervo® and other trademarks are owned by Proximo Spirits. ©Proximo Spirits 2021. Please drink responsibly.
Londis News.indd 8
10/12/2021 17:27:43
YOUR LONDIS
Stories from around the Londis Family...
Booker makes commitment to sustainability principles Among a host of commitments, the wholesaler has pledged to be carbon net zero by 2035. in all major operational areas. Among the commitments that Booker is making as part of Better Trolley is to become carbon next zero by 2035, with the delivery fleet at zero emissions by 2030. When
sourcing
products,
Booker
is
committing to zero deforestation, sustainably sourced fish and agricultural own-brand products and certified Red Tractor/Bord Bia UK meat and dairy products. All eggs will be from cage-free hens by 2025, and ethical sourcing practices will be followed for highrisk products such as coffee, tea, cocoa, bananas and prawns. Booker has launched a new initiative to reduce its carbon footprint and deliver a
To reduce harmful waste, all board will
better, more sustainable business for the
be sustainably sourced, packaging will be
future, and to help retailers to do the same.
reduced to a minimum, recycled content will be increased where possible and Booker will
The Better Trolley For A Better Planet initiative
continue to remove non-recyclable materials.
is Booker’s new commitment, designed to
Find us on
build on 12 years’ worth of already successful
Additionally, no edible food will be wasted
progress in reducing its carbon footprint. It is
and food waste in Booker’s own operations
based on four key pillars – to improve supply
will be halved by 2030.
from the perspective of climate and nature; sustainable
Booker sustainability manager Catherine
diets; to end waste; and to always respect
Marston commented: “Better Trolley is a
community values and human rights.
powerful set of commitments from Booker
to @myLondis
encourage
healthy
and
that will have a hugely positive impact for Each of these pillars breaks down into actions @myLondis @LondisRetail
@myLondis
our many retail customers.
Top accolade for Mountain Mist Sparkling Water Booker’s Mountain Mist Berries & Cherries Sparkling Spring Water have been awarded Silver in The Grocer Own Label Awards. The awards celebrate the vital role that the own-brand grocery sector plays in shaping the market and adapting to the shopper needs.
both still and sparkling styles, comes in three other flavours: Orange & Mango, Lemon & Lime and Pineapple & Passion Fruit. The products are made with pure Northumbrian spring water, filtered naturally through mineral–rich rocks and bottled at source in the UK. All lines are sugar-free, and suitable for vegans and vegetarians.
The Mountain Mist range is available in
9 Londis News.indd 9
10/12/2021 17:27:43
YOUR LONDIS
Minimum wage rates to increase
Covid awareness posters available through Printshop Londis has created a new pack of Covid–19 awareness posters and POS for retailers, which
The adult National Living Wage is to increase by 6.6% from April next year.
are available through the Printshop.
Wage for those aged 23 and over will increase from £8.91 to £9.50 an hour, a rise of 6.6%.
The pack covers issues such as contactless payment, hand sanitising
At the same time, the National Minimum Wage for those aged 21-22 will increase
and social distancing measures.
from £8.36 to £9.18 an hour; for 18 to
The pack is designed to
20-year-olds it will rise from £6.56 to £6.83;
help retailers reassure
while for under-18s it will increase from
shoppers that are still
£4.62 to £4.81.
feeling vulnerable, and
The Apprentice Rate will also increase, from
can be enhanced by
the impact of the signage
£4.30 to £4.81 an hour.
continuing to provide hand
Announcing the changes, Chancellor Rishi
want to be as careful as
sanitiser for those who still
Chancellor Rishi Sunak announced
Sunak said: “We are increasing the National
possible when shopping.
increases in the National Living Wage and
Living Wage next year by 6.6%, to £9.50 an
The Printshop is free to
the National Minimum Wage for younger
hour. For a full-time worker, that’s a pay rise
access via the My Londis
workers in the recent Autumn Budget.
worth over £1,000, and it will benefit over
website on the Booker.
two million of the lowest-paid workers in
co.uk platform.
From 1 April next year, the National Living
the country.”
Pandemic pet boom creates opportunities A lockdown-driven boom in the
driven by rocketing demand for pet
UK pet population is creating huge
food and treats formulated with natural
opportunities for retailers, new research
ingredients and based on the diets of
reveals.
animals in the wild.
The research from Mars Petcare unveils
Zoe Taphouse, Category & Market
the true extent of the pet boom over
Activation Director at Mars Petcare
the course of the pandemic, with an
UK, said: “The prospects for the
increase of more than 1.5 million pets in
category are extremely good. Not only
the UK over the period.
do shoppers tend to shop petcare for considerably longer than other categories such as infant care, they
The research reveals that the number of puppies living in the UK almost tripled
from 650,000 in 2016.
also show a far greater propensity to trade up and try new things. With the
between 2016 and 2020. By the end of last year, there were 1.8 million puppies
As a result, total sales of pet food
right ranges and in-store marketing,
in the country. Meanwhile there were
and litter have surged by 10.8%, an
our retail partners can look forward to a
1.3 million kittens in Britain in 2020, up
increase worth £45m. This is being
long period of growth.”
10 Londis News.indd 10
10/12/2021 17:27:44
A new event celebrated the job creation driven by local firms. family
need to celebrate and support them –
business sector has been celebrated by
especially after the difficult time they have
the first Family Business Week (22nd-26th
faced during the pandemic.”
The
contribution
of
the
UK’s
November). Andy Gray, Managing Director, Corporate The week, led by the Institute for Family
and Commercial at NatWest, added:
Business and supported by NatWest,
“Family Businesses are a cornerstone of
highlighted the significant contribution that
the UK business community, responsible
family firms make to the UK economy – the
for nearly 30% of UK economic output, and
UK’s five million family firms provide jobs
a significant proportion of private sector
for 14 million people.
employment; as a result, UK economic recovery and growth relies heavily upon
The event saw family businesses from
the success of this group.”
across the country sharing their stories of how they support their people and local communities, while also showcasing the
Spending on essential items increases Consumer spending on cards at supermarkets and food & drink specialist stores grew 14.2% and 69.2% in October respectively, new research reveals. Data from Barclaycard, which sees nearly half of the nation’s credit and debit card transactions, shows that card spending continues to rise strongly in food and drink specialist stores, which includes convenience stores.
valuable role that family firms have in
Meanwhile, fuel spend
tackling the climate crisis by making their
returned to modest 5.5%
businesses more sustainable. The Institute
growth after last month’s
for Family Businesses has also been co-
11.1% surge.
ordinating a series of visits for MPs to their local family businesses, culminating in Family Business Friday. Sir James Wates, Chairman of the Institute for Family Business, said: “Values led, purpose-driven businesses like these are the backbone of our economy, and we
YOUR LONDIS
Family businesses celebrated
More than a third (38%) of consumers report finding it “harder than normal” to buy essential items due to shortages on the shelves, the survey also reveals. The top five items among shoppers who were struggling to make some purchases were: fresh fruit
Shoppers urged to #ShopKind this Christmas Retailers are urging shoppers to #ShopKind when they visit high streets this Christmas, as new research reveals that 38% of shoppers have witnessed violence and abuse against shopworkers. The #ShopKind campaign urges the public to be mindful of shopworkers’
and vegetables (42%), ingredients for home cooking (30%), frozen goods (28%), fresh meat and fish (25%), and soft drinks (24%).
essential role serving the public, and emphasises that workers should be treated with respect, kindness, and gratitude. The campaign is supported by major high street retailers as well as the Association of Convenience Stores and the shopworkers’ union Usdaw. The ShopKind campaign is now visible across high streets and on social media.
11 Londis News.indd 11
10/12/2021 17:27:45
Londis News.indd 12
10/12/2021 17:28:00
Link, the UK’s largest cash machine network, is rolling out Cashback Without Purchase across the UK. ‘cashback without a purchase’ services.
YOUR LONDIS
Link extends ‘Cashback Without Purchase’ rollout for providing this service by the cardholder’s bank via the Link member PayPoint is the first of Link’s members
offering the service.
to provide the service and will be This initiative means consumers will
offering it at more than 2,000 shops
Tracey Graham, Chair of Link
before the end of the year.
Consumer Council, said: “Protecting access to cash is absolutely vital for
be able to withdraw cash or check balances in smaller shops without the
Consumers using the service can
millions of people who depend on
need to buy an item in-store or pay a
choose to withdraw any amount
it. Cashback Without Purchase is a
fee. The government made changes to
between 1p and £50 rather than
convenient new way for people to
the law through the Financial Services
being restricted to notes dispensed
withdraw notes and coins at their local
Act 2021 earlier this year to facilitate
by ATMs. Retailers are remunerated
retailer.
Local shops 'committed' to healthy eating The Food Foundation has highlighted the essential role that local shops play in providing healthy food. Its Peas Please Report reveals that since the initiative was launched in 2017, 636 million additional portions of vegetables have been sold or served. In the past 12 months over 403 million portions have been added to the total.
Government acts on tougher sentences for shopworkers The government has unveiled plans to introduce tougher sentences for abusing or attacking a shopworker. The Home Office notified the National Retail Crime Steering Group that an amendment has been tabled which would make attacking a retail worker an aggravated offence, resulting in tougher sentencing for offenders. The Association of Convenience Stores (ACS), trade union Usdaw and others have repeatedly called on the government to act and send a clear message that it takes crimes against shopworkers seriously.
The report recognises that the independent retailing sector has updated and expanded its
ACS Chief Executive, James Lowman, said: “We strongly
work in the past year.
welcome the tabling of this amendment, which the retail sector
Association of Convenience Stores Chief Executive, James Lowman, said: “Convenience retailers have actively and positively engaged with a range of campaigns to increase the consumption of fruit and vegetables in their local areas including Change4Life, Healthy Start, and Peas Please. We’re pleased to see that this report has recognised the important role that local shops play in contributing to healthier communities.”
has been calling for over a number of years. It’s essential that the penalties for attacking a shopworker act as an effective deterrent. “Introducing tougher sentences for those who attack people providing a service to the public, including shopworkers, marks a significant step forward, but it does not solve the problem by itself. We need to ensure that abuse is not seen as part of the job and that all incidents are reported, and in response, Police and Crime Commissioners must prioritise crimes committed against retailers and their colleagues. We must also put the right interventions in place to stop those with substance and alcohol dependencies from reoffending.”
13 Londis News.indd 13
10/12/2021 17:28:01
CHRISTMAS REFRESHED STOCK UP
THE NO.1 SUGAR FREE COLA IN CONVENIENCE
THIS CHRISTMAS!*
*IRI Total Convenience 52 wks to 28/03/21, Value Sales
Time to
Londis News.indd OMG225929 SM -14 RTM - Pepsi XMAS Trade AD - Londis News - Pepsi - Advert_280x210_V03.indd 1
10/12/2021 17:28:11 2021/11/03 18:22
COMMUNITY NEWS
Key issues of interest to you
Terry Caton hits the headlines after Local Hero Award Chesterfield Londis retailer Terry Caton won a Shop Local, Shop Little Heroes Award.
Terry Caton, owner of a Londis store and Post Office in Chesterfield has been recognised as a local hero at the NFRN Awards – and has made the most of his
Terry said: “It may be me who collected this
success by securing invaluable coverage in
award but we couldn’t have done it without
local and regional press.
our fantastic team, so this is for everyone involved.”
Terry was one of three Heroes in the NFRN’s ‘Shop Local, Shop Little’ Awards and was
As a result of the award, Terry was featured
recognised for his outstanding community
in numerous press articles in local and
support throughout the pandemic.
regional newspapers and websites. He was also asked to contribute an article detailing
His achievements included the launch of a
his activities in a special ‘Life In Lockdown’
free home delivery service, the creation of a
book produced by the communities of
100-strong team of local delivery volunteers
Chesterfield and the surrounding areas to
who helped him make over 50 deliveries a
recognise the community heroes of the
day.
pandemic.
Animal magic Londis Horden in Peterlee, County Durham, has raised £41. 47 for nearby charity ARK Therapies with an in-store collection.
Piece of cake
ARK Therapies is a community interest-based company that promotes the therapeutic use of animals, including supporting people with mental health issues after isolation during the pandemic. Sharon Rookes, owner of ARK Therapies, said: “We are so very grateful for this
Londis Lonsdale Road in Stevenage,
donation - especially going into winter.”
Hertfordshire, has raised more than £390 for Macmillan’s Cancer Support by holding an in-store coffee morning. The event, which saw the store offering customers cakes and pastries in return for a donation, was part of the charity’s biggest fundraising event to support people living with cancer.
15 Londis News.indd 15
10/12/2021 17:28:12
FERRERO ROCHER
+16%
2
STOCK UP
NOW
YOY *
1
3
4
1. FERRERO ROCHER T16
M604595
3. FERRERO COLLECTION T15
M146343
2. FERRERO ROCHER T24
M123437
4. GRAND FERRERO ROCHER DARK
M270458
*Source: Kantar, Total UK Market Main Gift, Christmas Confectionery, 16wks to December 27th 2020.
Londis News.indd 16 E27438_001_Ferrero_BRP Xmas trade ad_280x210_v2.indd 1
10/12/2021 17:28:12 29/09/2021 10:50
INDUSTRY NEWS
Key issues of interest to you
Shoppers visiting convenience stores in increasing numbers The percentage of shoppers using local food shops has increased, according to new data. The research shows planned top-up remains the primary mission within convenience, accounting for 23% of all trips. Newsagent missions increased by 2% to 21%, driven by older consumers becoming less risk averse The proportion of shoppers visiting
due to the rollout of booster vaccines.
convenience stores increased by 9% in the 12 weeks ending 17 October, new research
The proportion of shoppers purchasing
reveals.
on impulse increased by 1% during the 12-week period, to account for 56%
The latest data from the Lumina Intelligence
of purchases. The reason: “It was on
Convenience Tracking Programme shows
promotion/special offer” increased as a
the proportion of shoppers using c-stores
stimulus for impulse buying, and purchasing
rose from 49% to 58% in the past 12 weeks.
of price-marked packs increased to 48%.
During the same period, shoppers visited convenience stores more frequently, up 4%
Katherine Prowse, Senior Insight Manager
to 2.8 times per week on average, while
at Lumina Intelligence, said: “A real positive
basket value increased by 21% from £8.58
for UK convenience is the large increase in
per trip to £10.38 despite a slight fall in
spend per trip and the increased frequency.
the number of items purchased per visit.
The decrease in basket size indicates
In addition, the proportion of convenience
that either shoppers are opting for more
store basket shops that were home-
premium products or prices have increased,
delivered increased by 2% to 7%.
probably a combination of the two.”
E-cigarettes could soon be prescribed to help quit smoking Vaping products could soon be prescribed
provided independent oversight and advice
on the NHS in England to help people stop
to the MHRA.
smoking tobacco, in the latest step forward in the licensing process for manufacturers.
To achieve a licence, products would need to meet the standards of quality, safety, and
The Medicines and Healthcare products
efficacy expected of medicinal products.
Regulatory Agency (MHRA) has published updated guidance for licensing electronic
If a product receives MHRA approval,
cigarettes and other inhaled nicotine-
clinicians could then decide on a case-by-
containing products as medicines, which
case basis whether it would be appropriate
paves the way for medicinally licensed items
to prescribe an e-cigarette to NHS patients
to be prescribed for tobacco smokers who
to help them quit smoking.
wish to quit smoking. The government is soon set to publish a The updated guidance comes after a
new Tobacco Control Plan, which will set
consultation with the E-Cigarette Expert
out the roadmap for achieving a smoke-free
Working Group, a group of UK experts who
England by 2030.
17 Londis News.indd 17
10/12/2021 17:28:12
IN TIME FOR CHRISTMAS
M-Code is: M268297
STOCK UP NOW
©2021 AB InBev UK Limited, all rights reserved.
Londis News.indd 18
10/12/2021 17:28:12
INDUSTRY NEWS
Retailers call for answers over unclear HFSS regulations Retail groups have written to government with a list of questions regarding proposed new restrictions on “unhealthy” food.
Business and retail groups, including the Association of Convenience Stores and the British Retail Consortium, have called for more clarity ahead of the introduction in England of new regulations that aim to limit the placement and promotion of ‘high fat, salt and sugar’ (HFSS) products. Products included in the scope of the rules – which are due to come into force in October 2022 – include soft drinks,
The questions also look for clarity on fundamental parts of
yogurts, breakfast cereals, ready meals and pastries, in
the regulations, such as how retailers calculate the size of
addition to cakes, biscuits, crisps, and confectionery. From
their stores and the nutritional profile of their products.
next October, stores above 2,000sq ft in size face not being able to put any of these products at the store entrance, at
One particular area of confusion surrounds the future of meal
the checkout, near a queuing area, or at the end of an aisle.
deals and ‘big night in’ promotions, and whether retailers can promote HFSS products alongside non-food items.
A list of 25 questions, submitted to government ahead of MPs considering the rules, highlights the confusion that
The ACS has estimated that small shops could face a £13,000
retailers face when deciding where they can locate products,
bill to comply with the regulations, while larger stores face
and what they can and can’t promote in-store.
costs of up to £100,000 to rethink their store layouts.
Healthy and sustainable diets becoming more popular Nearly one-fifth of consumers list the
58% open to changing their eating
environment as their main motivator
habits. The study also found there has
for healthy and sustainable eating,
been a rise in people eating meat only
research from IGD reveals.
twice a week or less.
The figure represents a significant
Mark Little, Director of Health and
increase compared to 2020, while
Sustainability at IGD, said: “From
77% of shoppers have increased or
effective marketing and product
are thinking about increasing their fruit
placement to meal planning and
and vegetable intake, the survey says.
recipe inspiration, there are lots of really practical actions businesses can
The research shows consumers are
take to help make sure consumers
increasingly looking to adopt more
continue to shift towards healthy and
healthy and sustainable diets, with
sustainable diets.”
19 Londis News.indd 19
10/12/2021 17:28:13
M231976 M231978
NOW 10B0L% E! R E CYC L A
*Nielsen Scantrack MAT Sales 2015 - 2020
M270304
M206116
FROM
M107998
M270305 M262169
M107916
M107999
ZNO.1 CONTRIBUTOR OF CATEGORY GROWTH
Londis 20 Christmas advert.indd 1 10746 News.indd Londis News
IN THE LAST 5 YEARS!
*
10/12/2021 17:28:16 06/10/2021 16:12
INDUSTRY NEWS
Retailers set to benefit from business rates reductions A 50% reduction in rates for the next financial year was announced in the Budget.
Most independent retail businesses in England are to get a 50% reduction in their business rates next year as part of a range of measures announced in this year’s Budget. The new temporary business rates relief will see retail, hospitality and leisure properties receive 50% relief for 2022-23, up to a maximum of £110,000 per business, Chancellor Rishi Sunak announced.
property valuations will also take place every three years instead of every five.
At the same time, Sunak said that the Business Rates Multiplier, which adjusts the annual rates bills upward to
The changes are so far only confirmed for England. The
account for inflation, will be frozen for 2022–23.
Budget announcements for the devolved governments in Scotland and Wales will take place in December.
Further changes to the business rates system include a new system of improvement relief, meaning that retailers who
Announcing the changes, Sunak said: “We’re taking steps
invest in their properties will not see a subsequent rise in
to ease the burden of business rates and boost our high
their business rates for the first 12 months starting from
streets.
April 2023. “The new one-year, 50% business rates discount is a tax cut Sunak ruled out scrapping the business rates system
worth almost £1.7bn and, combined with Small Business
completely, a move that had been asked for by many
Rates Relief, over 90% of all these businesses will see a
industry bodies, but added that, from 2023, business rates
discount of at least 50%.”
Alcohol duty system to be simplified Chancellor Rishi Sunak announced a major shake-up of
will come down but those on red wine are likely to go up,
alcohol duties in the recent Budget.
for example. Reduced rates will apply for products below 3.5% ABV, while a small producer relief will reduce the tax
The government intends to restructure alcohol duty so that
burden on smaller producers of drinks below 8.5% ABV.
all beverages will be taxed in direct proportion to their alcohol content rather than having different duty regimes
Current duty rates on beer, cider, wine and spirits were
for each type of product. A consultation will be carried out
frozen for another year in the Budget.
on the reforms with a view to introducing the new regime in 2023.
Proposed increases in fuel duty were also scrapped, while tobacco duties were increased with effect from October
Under the proposed regime, duty levels on sparkling wine
27th.
21 Londis News.indd 21
10/12/2021 17:28:16
STOCK UP NOW!
Londis News.indd 22
10/12/2021 17:28:32
GROCERYAID
Sporting Lunch raises 633k for colleagues in need
GroceryAid’s annual Sporting Lunch made a return last month and raised over £633,000 for industry colleagues in need of support.
Save the date for GroceryAid Day Tuesday 26th April 2022 will be a day for the industry to come together to raise awareness for its charity and help support colleagues in need. Industry charity GroceryAid has confirmed that next year’s official GroceryAid Day will be Tuesday 26th April 2022and is asking The annual Sporting Lunch made a return for GroceryAid at Grosvenor
all Londis retailers to save the
House in London last month, attended by over 1,200 colleagues from 198
date and get involved in raising
companies. The event raised over £633k on the day, through tickets sales,
awareness off the charity and in
generous donations and 24 sponsors: a record fundraising amount for this
raising much needed funds to
event.
support industry colleagues in need.
Sporting celebrities at the event included Mike Tindall MBE, Sir Geoff Hurst MBE, Helen Glover, Kate Richardson-Walsh, James Haskell and Sir Alistair
The theme for next year’s
Cook MBE.
GroceryAid Day will be “Let’s Talk GroceryAid” and a key goal is to
“We are delighted to have raised such a phenomenal amount of money and
raise awareness of the charity’s
grateful for the support of companies throughout the industry,” said Steve
free welfare To register your
Barnes, GroceryAid CEO. “Demand for our services is accelerating rapidly.
interest email groceryaidday@
In the last six months, we experienced a 120% increase in applications for
groceryaid.org.uk or visit www.
financial support and a 52% increase in calls to our helpline, compared to the
groceryaid.co.uk
whole of last year.”
23 Londis News.indd 23
10/12/2021 17:28:40
RETAILER PROFILE
Finger on the pulse
Randhir Patel is always keeping on top of the latest trends.
Moving with the times Randhir Patel’s store in Adams Walk, Kingston Upon Thames, is all about adapting to changing shopper behaviour and new business opportunities. Randhir Patel started out in retailing in
Randhir acquired the site in 2008
1996, when he was 23 years old, but
and broadened the offer from a basic
his longevity in the sector is due not to
newsagent into a convenience store,
good fortune, but to his commitment to
but over time growth became harder to
constantly keep up to date with changing
achieve as footfall in the area started to
shopper trends.
fall away, in line with a general decline in shopping centres nationwide.
“Retailing is all I know!” he laughs. “But I keep on researching the market, and
And then came the pandemic and the
adapting to changes and opportunities.”
lockdown, which made the situation even more challenging.
Randhir’s store in Adams Walk, Kingston Upon Thames, is a perfect example of his
“At the height of the lockdown, we were
philosophy.
only open for four hours a day,” he recalls. “There just wasn’t the footfall to justify any
The store is in a pedestrianised area in
more hours.
Kingston, one of the main shopping areas for south west London, containing many
“In the pandemic it just felt that everything
clothing and food shops and department
was on hold,” he continues. “But I stuck
stores such as John Lewis.
it out. The Londis team were a great help during this period. They gave me the
Londis News.indd 24
10/12/2021 17:28:40
RETAILER PROFILE
The Londis team were a great help. They encouraged me to go out and visit other shops, to give me ideas that I could use to improve my business. Randhir Patel Londis Kingston
confidence that things would improve. They encouraged me
“At lunchtime we see a lot of the university students, but we
to go out and visit other shops, to give me ideas that I could
are also seeing more local shoppers now, too. These people
use to improve my business.”
used to shop somewhere else instead, and it is food to go that is one of the main things bringing them in. There is a
The advice from Londis was crucial, and had the desired
branch of McDonald’s just around the corner but a lot of
effect, as Randhir committed to a major refit of the store with
people are coming here to buy milkshakes.
a new shopfront, signage, flooring, lighting and shelving, and the addition of new categories such as food to go.
“There is a more modern feel to the store now, and that appeals to students and other younger shoppers from the
After the refit, completed in August this year, sales are
local schools. Tango ice Blast sells 30 cups a day even when
already up by 30% compared to the period before the
it is cold outside!”
changes. Many of these younger shoppers share their purchases on “Food to go has been the biggest plus point, it has been
Instagram and other social media channels, giving additional
really successful and made a massive impact,” says Randhir.
free publicity to the new-look store.
The offer includes Costa coffee, Fwip, F’Real, Tango ice
Randhir says: “I’m thinking – wow! This has put me on the
Blast, Rollover hot dogs, Chicago Town pizza and a hot food
map!”
cabinet. Randhir also introduced chilled meal deals for the first time, and these have proved particularly popular at
This is literally true, as Randhir made sure that his store shows
lunchtime with office workers and local shoppers. Kingston
up on Google maps and monitors the number of “looks” it
University is located nearby, and the store is well-shopped by
gets, which runs into the tens of thousands.
students looking for Tango Ice Blast, F’Real and the like.
25 Londis News.indd 25
10/12/2021 17:28:42
一倀
Londis News.indd 26
10/12/2021 17:28:43
RETAILER PROFILE
a n
o t s g n Ki
STORE INFO
Store name: Londis Adams
Walk, Kingston Upon Thames Store size: 1,600sq ft Type: Town centre
Best performing categories:
Food to go, vape, alcohol, services Number of staff: Three full-
time, one part-time
Opening hours: Mon-Sat
7am-7pm, Sun 9.30am-5.30pm
“Food to go has given us a big increase in footfall,” he
“Another reason why alcohol sales have picked up is because
explains. “The new look and shop layout is helping this too.
the display is much better now. The right lighting on the
Londis currently delivers to us twice a week, and I might have
fixture makes you want to buy.”
to switch this to three times a week.” Further growth is coming from new categories, such as frozen Alcohol sales are on the up too, with the selection appealing
food.
to a wide range of shoppers. “I had never sold frozen food before but it has done really “We weren’t selling wine before, but I can see we are a
well,” says Randhir. “I put one freezer in because I wasn’t
convenient place for shoppers to buy it. People come into
sure how it would go and I now wish I had put two in! The
the shopping centre to look for clothing or technology
ready meals are selling really well because a lot of people
purchases, and when they see that we have all these offers
don’t have time to cook from scratch.”
on food and drink they often pick a bottle up to take home.
27 Londis News.indd 27
10/12/2021 17:28:45
NEW
NEW BLEND – WHOLE LEAF WITH LOWER MOISTURE FOR EASY ROLLING PAPER BASED POUCH – NO PACK PLASTIC CELLOPHANE OVERWRAP NO PAPERS OR FILTERS – FREEDOM OF CHOICE FOR TOBACCO ACCESSORIES
THE STERLING RANGE UK’S FASTEST GROWING TOBACCO BRAND** BLEND
ESSENTIAL 30g
ROLLING PAPERS
FILTERS
CELLOPHANE OVERWRAP
WHOLE LEAF
Sterling Essential Rolling Tobacco 30g 30g ORIGINAL Midas No. 92141842
30g 3-in-1
21079_STERLING_ESS_210x280mm_LONDIS.indd Londis News.indd 28 1
ORIGINAL
10/12/2021 05/10/202117:28:45 1:48 pm
RETAILER PROFILE Space for the new products was created
“Around eight years ago I was selling
“The vape industry is changing a lot,
by cutting back on some traditional
cigarettes and thinking: this will
and you have to be on the ball. I go
fixture, such as news.
change,” he recalls. “So I went to China
to exhibitions and see what is coming
to look at vape products and started
in from overseas – generally, whatever
“We used to have seven metres of
selling them in store. For a time this
succeeds in the US comes over here
news and mags, now it’s down to two
was the only store in Kingston selling
too. Right now, everyone seems to
metres but there hasn’t been any big
vapes – there are 13 now!”
want disposables, the market for these has really kicked off.”
drop in sales, we have pretty much maintained what we were doing before
Ranhir’s own offer is carefully cultivated,
in this category,” he explains. “It’s all
using his considerable knowledge
Randhir was also a trailblazer for
about moving with the times. I used
and experience in the category. The
American confectionery, which
to own an internet café, but now
appropriately-named Vape Guru
continues to draw shoppers in.
people just use their phones! There is a
is Randhir’s own brand and he has
revolution in everything.”
contacts in China and the USA to keep
“I have been stocking American
his unit fully stocked and up to date. He
confectionery for seven or eight
also runs an online vape business.
years now and it has always been a
One revolution where Randhir was at the forefront is for vape products.
good seller,” he says. “There are two
29 Londis News.indd 29
10/12/2021 17:28:49
Londis News.indd 30
10/12/2021 17:28:51
1
2
3 4
RETAILER PROFILE
Top tips! Be adaptable to changing circumstances and opportunities. Always talk to your shoppers to find out the latest product trends. Food to go is in high demand. Services are important footfall drivers.
specialist stores in town now but it still
UAE Dirhams, South African Rand, lots
goes very well for us, because we can
of others too. Even if we don’t have
offer a good range and a good price.
any in the store we can order it in for people. We can fix a good exchange
“Pricing is the key to everything we
rate and we don’t charge commission.
do – as long as the prices are kept reasonable you get loyalty from the
“It’s another option for our shoppers
shopper.”
and it does bring footfall in – people using the services will usually buy a
Randhir was ahead of the game in
drink or something as well. We do a
other categories, too. The Kingston
lot of services – PayPoint, Payzone,
store features a Bitcoin trading
Western Union, Oyster cards. I like to
terminal, which has been in place for
offer as many services as possible, and
more than two years already.
the opportunity is there because the nearby Post Office has moved, and
“Investors have an online wallet which
a lot of bank branches are shutting
they can access through the terminal
down.”
and can buy or sell Bitcoin, or even
There is a more modern feel to the store now, and that appeals to students and other younger shoppers from the local schools. Tango ice Blast sells 30 cups a day even when it is cold outside!
use them to make payments (not in his
One further innovation of note is the
store, though). They can deposit cash
two-metre fixture dedicated to health
in the machine or transfer funds from
and protein bars.
other accounts.” “People are taking more exercise Another unusual feature is a foreign
these days and trying to stay healthy,
currency desk, which has been in
and this section does really well,”
operation in the store for eight years,
adds Randhir. “Retailing all about
apart from an understandable hiatus
staying on top of things, talking to
during the lockdown ban on overseas
shoppers, seeing what they need and
travel when it was temporarily closed.
then being prepared to change and adapt. And I’ll keep doing that as
Randhir Patel Londis Kingston
“We buy and sell Euros, Dollars, Yen,
things change again in future.”
31 Londis News.indd 31
10/12/2021 17:28:53
RETAILER PROFILE
Taking ownership
Going to the next
level Kiran Charan and Pratixa Patel have a thriving business partnership in the Midlands town of Rugby, transforming the fortunes of a vital local store for the community.
Londis Boughton Road in Rugby is Kiran
“I could see the opportunity here as
Charan’s first store, but he is by no means
people were still using the shop, even
a novice when it comes to retailing.
though it was virtually empty!” explains
Before he took over the site in January
Kiran.
2021, he had been a store manager for over 15 years at two national high
A refit in May added some new product
street chains, but the chance to
categories but was also an exercise in
own his own store was too good an
cleaning and restocking the shop to serve
opportunity to miss.
the local community better. Opening hours were also extended until 10pm six
The store was previously owned and
days a week.
run by the same family for 33 years, under a different symbol group.
“The Post Office was already here, but we
The last occupants were a couple
extended the hours for this as well as the
who were looking to retire, and ran
shop and the community loved the idea,”
the stock down before selling the
Kiran says.
shop.
Londis News.indd 32
10/12/2021 17:28:54
RETAILER PROFILE
Kiran is a 50% partner in the business, with the other half owned by Pratixa Patel. “Mrs Patel looks after the Post Office side, while I focus on the retail part of the business,” he explains. “The Post Office is very important for bringing footfall in. There is a fortress counter at the back of the store, but a lot of shoppers prefer to use the combi till at the counter. In terms of productivity, this is better for us too.” Becoming a Londis retailer was a key stage in Kiran’s journey.
We want to make sure we are always giving great customer service, and at the same time asking the shoppers what we can do better. Kiran Charan Londis Boughton Road, Rugby
“When we took the shop over, we felt
but we’ve gone to the next level,” says
road, close to the railway station
that the previous symbol wasn’t giving
Kiran. “We make our own sandwiches
and the town centre and also on a
enough support,” he says. “We spoke
in our kitchen area, so we can provide
route to get to the M1 and the M6,
to friends who had Londis stores and
freshly-prepared food to go, as well as
but it is also surrounded by houses
met with the team, and we were really
hot items and Costa coffee.
and the immediate local community accounts for around 60% of sales, Kiran
impressed. “Rob suggested we should also put in
estimates.
“All through the refit I had great
Tango Ice Blast and Rollover hot dogs,”
support from Londis and my RDM Rob
continues Kiran. “I wasn’t sure, but
So, while the expansion of the food
Tumilson – he guided me as to what
we agreed to give them a try. Tango
to go offer has been an important
products we needed in this locality.”
Ice Blast in particular has been a really
development, fresh food and grocery
big success – shoppers come from
also sell well to the regular shoppers.
One of the most significant
miles away to buy one. I’m very glad I
developments as part of the refit is an
listened!”
increased by 20%. “Again, I wasn’t
enhanced food to go offer. “There was a basic offer here before,
As part of the refit, chiller space was
The store attracts a broad mix of
sure if it was the right thing to do,
shoppers. It is situated on a main
but Rob convinced me and it’s really
33 Londis News.indd 33
10/12/2021 17:28:56
w o n p u k c Sto t s a o r e s e h t on s e t i r u o v a f
No.1 brand in roasts with
55% value share*
Our Yorkshire Puddings are the
top selling SKU
M262957
M199426
M245518
in total frozen in December*
arde st h e h t s i g Car i n o. thi ng we d
It wouldn’t be Christmas without Aunt Bessie’s *Source: Nielsen Total Coverage (52 W/E 14.08.21). ** Source: Nielsen Total Coverage (4 W/E 26.12.20).
Londis News.indd 34
10/12/2021 17:28:56
RETAILER PROFILE worked out,” says Kiran. “Shoppers love the bigger range we can now stock, especially the Discover the Choice ready meals. “We also have a much bigger range of general grocery and people are buying full baskets now, because they are confident of the value, the quality and the availability.” Kiran describes the Londis alcohol range as “really great”. He continues: “I think we have one of the best ranges in the whole town, and we focus strongly on making sure we execute all the promotions to get them right first time.” When it came to confectionery, Rob’s advice paid off once again. “I wasn’t convinced about putting in an entire bay of American confectionery, but Rob showed me some case studies and convinced me to give it a try. It’s been one of the big successes! I thought some of the lines might be too pricey for kids, but we get a lot of adults buying the American sweets as well.” Vape products have also been strong
35 Londis News.indd 35
10/12/2021 17:28:59
Fee d Happy Fe el Happ
No. 1 Dog Wet Single Serve brand
*
Stock up on this new PMP today! *Nielsen absolute value share 52w CPS Total GB we 11.09.21
Londis News.indd 36
© 2021 Mars or Affiliates 10/12/2021 17:29:05
RETAILER PROFILE
Top tips! 1 2
Tango Ice Blast is a must-have for your food to go range. Shoppers respond positively to a wider choice of fresh and chilled food.
3
Focus on perfect execution of special offers, every time.
4
Ask your RDM to provide case studies of new products that have been successful elsewhere.
sellers, particularly Edge e-liquids and
further drive local footfall, regularly
Geek Bars, Kiran reports. “The moment
posting on Facebook and encouraging
tobacco prices went up, we found a lot
reviews on Google.
of people switched to buying e–liquids. Edge has good sales at a competitive
Kiran and the store team also make
price, while Geek Bars have been doing
time to support charities and the local
really well.”
community, including a day dressed as an elf to raise funds for the Alzheimer’s
The store supports local businesses
Society and giving away food hampers
as well, stocking bread and rolls from
as raffle prizes for good causes.
John Dwyer Bakery, based in the town, plus local eggs and authentic Pork
For Kiran, it’s all part of the full
Scratchings, also produced locally.
immersion necessary when you become a store owner.
Kiran uses social and digital media to
37 Londis News.indd 37
10/12/2021 17:29:08
VEGAN HAS NEVER
BEEN SO TASTY 12 MILLION BRITS WILL BE MEAT-FREE BY THE END OF 20211 THE UK’S NO.1 VEGAN MAYO , WITH • OVER 50% VEGAN MAYO MARKET SHARE 2
50% OF HELLMANN’S VEGAN BUYERS • ARE NEW TO THE TOTAL MAYO CATEGORY UP YOUR CUSTOMERS WITH •A TRADE 47% INCREASE IN AVERAGE SPEND PER BUYER VS REAL MAYONNAISE
Midas Code: M270875
GREAT TASTE, 100% PLANT BASED 2
Londis News.indd 38
1 FINDER – UK DIET TRENDS 2021 KANTAR MARKET SHARE MAT 14/07/21
10/12/2021 17:29:08
RETAILER PROFILE
a y b g u R
STORE INFO
Store name: Londis
Boughton Road, Rugby
Store size: 1,250sq ft Type: Community
Best performing categories: Food to go,
fresh food, alcohol, American confectionery
Number of staff: Seven,
including three trained for the Post Office. Opening Hours: 5.30am–
10pm Mon–Sat, 8am–8pm Sunday.
“When you are a store manager, you do
customer service, and at the same time
your job well but then your shift is over
asking the shoppers what we can do
and you go home,” he explains. “But
better.
when it’s your own business, you go the extra mile. It’s more personal, you want
“It’s working really well – sales are
to achieve more.
up by more than 30% already,” he adds. “Word of mouth is spreading,
“In the past, I was preparing the store
and we are getting more followers
for the bosses, but now I am preparing
on Facebook. And more people are
the store for the shoppers, and that’s
coming into the shop – and spending
a really big difference. We want to
more money!”
make sure we are always giving great
We also have a much bigger range of general grocery and people are buying full baskets now, because they are confident of the value, the quality and the availability. Kiran Charan Londis Boughton Road, Rugby
39 Londis News.indd 39
10/12/2021 17:29:10
RETAILER PROFILE
A better deal
A change
Tomasz and Malgorzata Rams have successfully attracted new customers to a store in Lincoln.
for the better
Tomasz and Malgorzata Rams took on the challenge of moving to a new area of the country to apply their retailing skills, and came up trumps with Londis. Although Tomasz Rams might not look
“Londis gave us a better picture for the
like a veteran of the industry, he has been
future,” Tomasz explains. “They gave us an
in retail for 16 years already, learning his
opportunity to change things around in the
trade initially with his father, who owns six
store and give it some new energy.”
shops in his native Poland. In April this year they signed up with He applied all that acquired knowledge to
Londis and, after some redecoration and
running a store with another symbol group
various adjustments to the fixtures and
in the south of England before deciding,
fittings, reopened with the new fascia
with his wife Malgorzata, to go for a
above the door in mid-June.
change of scene and look for retailing opportunities further north.
Tomasz likes to keep on top of the numbers, and he has worked out that
They found a store on the outskirts
Londis membership adds up to a much
of Lincoln, and initially started
better deal for the couple. Compared to
running it with another symbol
their previous symbol group, he estimates
group before quickly deciding that
cost savings on operational factors makes
a switch to Londis would be better
him £2k per week better off before he has
for their business as well as for the
even sold one item.
community as a whole. “We get better margins too, especially
Londis News.indd 40
10/12/2021 17:29:11
RETAILER PROFILE
on promotions, better deals on things like multibuy chocolate and the Spend & Save scheme on top of that gives us a lot of money back. We find with Londis you get more choice, but also much more value.” The store had been under its old fascia for 30 years and has always had its fair share of regular shoppers, generally older people living in the more expensive houses nearby. But such was the perception of the store that many local people never went in, and Tomasz and Malgorzata set about changing that. “We went for more pricemarked goods, more multibuys like 2 for £1, and more bargains in general. These things attract younger shoppers, and bring in a completely new set of people to the store. We regularly update our Facebook page with new promotions, and that makes a difference, too. “Over time, we have seen more and more new faces seen in the shop. Since we switched to Londis many people
great feedback from them.”
are rediscovering the store – they are interested to visit and to see what’s new.”
We went for more pricemarked goods, more multibuys like 2 for £1, and more bargains in general. These things attract younger shoppers, and bring in a completely new set of people to the store. Tomasz Rams Londis Hykeham Road, Lincoln
Sales of batons and freshly-prepared salads peaked during the summer and
What is new includes a revamped food
now the weather has turned colder, the hot
to go section, featuring hot food, Costa
food offer is coming into its own.
coffee, F’Real and Fwip, as well as some very impressive-looking filled batons.
“We do freshly-baked bread, bacon baps, steak bakes and the like. We prepare the
“We make our own batons in a food prep
hot food twice a day – in the morning
area in the back of the store, and we run
and at lunchtime – and we find that the
our own meal deals too, with dedicated
Costa coffee machine complements hot
shelves and pictures of the products,” says
food really well and helps to build sales.
Tomasz.
We are soon going to bring in a doughnut offer which we think will add to this even
“You can buy a baton, or a filled roll from
further.”
a local baker, or a Londis sandwich plus a drink and a snack for £4. We get lots of
Another new feature is the store layout
builders and healthcare workers coming in
itself, which was altered subtly to create
early in the morning to buy the deal. And
a better showcase for the product choice
they keep coming back, too! We’ve had
and the range of offers available.
41 Londis News.indd 41
10/12/2021 17:29:13
How to drive cHocolate bar sales
With On the Go Missions increasing in Convenience it is important to re-focus on your singles range. Here are some top tips to support you on best selling ranges and what to focus on to drive your sales.
introduction to singles
4% 4% 7%
Singles Sales make up over 1/3 total confectionery sales in Independent and Symbol stores so it’s a key area in store!!! Make sure you have the right category split on your display.**
How to display: 1. Group packs together
Solid Bars
11%
Bags
23%
3. Put your best sellers in the best location and double face them
6
m260712
m146947
2 7
CHOC KIDS SGLS FUNCTIONAL MINT SGLS SUGAR ADULT SGLS
16%
Of shoppers in independent or sybol store buy something on impulse
Colours help shoppers pick their favourite brands
1
58%
SUGAR KIDS SGLS
MEDICATED SGLS
singles are HigHly impulsive † – so make tHem unmissable in store!
2. Group brands together
rank product
CHOC ADULT SGLS
m940140
m202100
3 8
m115492
m202099
4 9
17%
Of impulse purchases are confectionary
m811687
m032557
63%
Of shoppers purchase on impulse because of visibility
5 10
28%
Of shoppers purchase on impulse because of a promotion or PMP
m146899
m128674
top tips:
Locate singles near food / coffee to go to drive impulse purchasing Stocking new branded products from launch is important to drive sales - Twirl Orange is now the Number 1 Single bar in I&S stores** Stocking new products are key to attracting younger shoppers into your stores - In independent and symbol stores the younger shopper has a much higher basket spend* Confectionery shoppers make a purchase decision in 7 seconds, so make sure the fixture is easy to shop!
†
I&S- Source (Lumina, CTP 2020) *Source- Lumina Study, Younger Shopper, 2021 ** Source- Nielsen, I&S, MAT, 17.07.2021
Londis News.indd 42Intl Cadbury Singles Advert Updates_Singles Page Advert_210x280_V4_AW.indd 1 6557667 Mondelez
10/12/2021 17:29:13 13/10/2021 17:34
RETAILER PROFILE We have a better mix now, and are fulfilling more shopping missions. Word of mouth is spreading, and for the first time shoppers are driving from other parts of the town to get here. Tomasz Rams Londis Hykeham Road, Lincoln
“Previously, there was a soft drinks chiller facing the end of a gondola, but we turned it through 90 degrees and it really helps the customer flow,” explains Tomasz. “It means shoppers need to walk around more of the store to get to the till, so there is much more visibility of the range and the overall offer.” Tom can reel off the categories in the store that have improved since the switch to Londis, such as soft drinks; ready meals;
a ad
Ro m a eh
Hyk
STORE INFO
Store name: Londis
Hykeham Road, Lincoln
Store size: 1,200sq ft Type: Community
Best performing categories: Food to go,
and milk. Fresh food sales are growing
alcohol, tobacco, fresh food
quickly, too, he maintains.
Number of staff: Six
“The Meat Market range is very well
Opening Hours: 7am–
recognised and well liked. We feel we can now offer proper food shopping for an
9pm Mon–Sat, 8am–8pm Sunday
evening meal.
43 Londis News.indd 43
10/12/2021 17:29:14
ASAHILTD-2021-0312 Grolsch Booker Trade Advert AW HR NEW.pdf
1
25/10/2021
11:46
GROLSCH IS BACK. C
M
Y
CM
MY
CY
DOUBLE BREWED. DOUBLE THE FLAVOUR.
CMY
K
IMPORTED 4% PREMIUM PILSNER
PREMIUM LAGER CATEGORY IS GROWING FASTER THAN THE TOTAL BEER CATEGORY AT 25% DRIVEN BY 4% ABV* *NIELSEN, MAT, MAY 21
FILL UP YOUR CHILLERS NOW! Londis News.indd 44
12 X 330ML BOTTLE M269612
4 X 440ML CAN M270562
10/12/2021 17:29:15
says Tomasz. “It’s a category where you
frozen food. This is really popular because
have to commit to it 100%, or it’s not worth
it doesn’t go out of date! I’m happy with
doing.”
any amount of frozen meal deals from Londis – I’d like there to be even more.”
The wide selection of product categories –
Top tips! 1
Pricemarking and multibuys bring new shoppers into store.
2
Food prepared on site help to create a point of difference.
which also includes outdoor plants during Strong deals have also boosted alcohol
the summer months – has resulted in more
sales, he explains.
satisfied shoppers and a much healthier bottom line for Tomasz & Malgorzata.
“We have a whole bay of ales and ciders on a multibuy of ‘3 for £5’, and they are
“Tobacco is about 24% of sales now: when
selling very well.
we were trading under the previous group it was nearer 35%,” reveals Tomasz. “We
“We’ve also doubled the space dedicated
have a better mix now, and are fulfilling
to spirits – they are now on a two-metre
more shopping missions.
fixture with six shelves. “Word of mouth is spreading, and for the “This has allowed us to stock more
first time shoppers are driving from other
premium products. We still have bottles
parts of the town to get here.
3
Look to build meal deals at different times of day.
4
Vape products sell better on the shopfloor.
RETAILER PROFILE
“We also run all the meal deals we can on
of vodka at £12.99 but we also have £35 bottles of spirits and we are selling those,
“We wanted to be unique in the area, we
too.
wanted to do something different and offer people more choice,” he adds. “And
“Before, we only room for a core range, so
joining Londis was one of the best choices
there was no opportunity to sell products
we have ever made.”
like premium vodka and whisky. We were missing out on this.” Tomasz also noticed the increased interest in American confectionery and grocery products, so recently expanded the space dedicated to it from one shelf to six shelves. “These products are getting much more popular, you can see the presence they have on Facebook and TikTok. Our shoppers have been asking for more.” Also benefiting from improved merchandising are the store’s selection of vape products. These were previously held at the counter, so people had to ask for what they wanted. Now the products are clearly visible on the shopfloor, and sales have risen accordingly. “We are building up the whole bay and it’s working well, sales are £400 per week,”
45 Londis News.indd 45
10/12/2021 17:29:17
RETAILER PROFILE
Driving ambition
Londis News.indd 46
10/12/2021 17:29:18
in the north of England
RETAILER PROFILE
Elite performance
When you walk into the Londis store at Exelby Services on the northbound carriageway of the A19 in North Yorkshire, you will see a replica Ferrari Formula One car suspended from the ceiling. It represents the company’s imagination and ambition that led to the store being named as Forecourt Trader of the Year.
And so the racing car became an integral part of the plan for the brand new store. A Ferrari was the logical choice because the brand has a long association with Shell fuel, something that the racing team has in common with the Exelby family. The A19 site, on a main trunk road near Northallerton, was purchased by Rob’s grandfather in the 1960s and had been used mainly as an HGV stop and truck park until the recent remodelling, with just a In the early months of 2020 while store
HGV traffic has always been our core business and we know that the drivers at our truck stops are looking for a decent bite to eat. Rob Exelby Londis Exelby Services
simple kiosk alongside the fuel pumps.
owner Rob Exelby was trying to work out a shop plan for a major new development
The kiosk already traded under the Londis
he was asking himself: ‘What could be our
banner, but at less than 500sq ft only had
USP?’
space for the bare essentials.
“A friend of mine has Daleks and Star
“We knew what our main business was
Wars stormtroopers in his shop, so I
about, but also knew we could do better
thought I could do something similar,”
with the shop,” Rob explains.
he laughs. “I’m really into Formula One and motorsport in general, and I found a
Rob is the third generation of the Exelby
company in Eastern Europe that makes
family to work in the industry. As a family
replica F1 cars. I saw some case studies
they own five service stations across the
and figured out how we could incorporate
north of England, all of them featuring
the support structure into the store.”
Shell fuel and Londis stores.
47 Londis News.indd 47
10/12/2021 17:29:19
M271992 M271980 271980
M222797
M222845 M267782
Londis News.indd 48
10/12/2021 17:29:23
RETAILER PROFILE
The new store is the result of a full knockdown and rebuild. Fortunately, the team had a lot of space to play with, so were able to close the various sections of the site – the car forecourt, the truck forecourt and the shop – in stages. Work started in February 2020 and was fully open in its finished state in late November, and despite the considerable amount of building work required, the site was only out of action for a total of two months. At 1,300 square feet, the site now has space for a top-quality offering in a number of categories, including the vital food to go area. “HGV traffic has always been our core business – we started off by refuelling trucks – and we know that the drivers at our truck stops are looking for a decent bite to eat,” says Rob. “We knew we had to get food to go right and chose the Stone Willy’s Kitchen offer because we liked the brand and the product quality. Costa coffee was also essential. We have had Costa in our stores for six years and know how important it is. It was the first thing that we put on the blueprint for the new store.” Local suppliers also have a big part to play in the offer, with a range of goods from Proper Tasty enhancing choice in the food to go section. around a quarter of the shop space. “They are based only about 15 minutes away from the store and provide really
Impulse products and snacking are also
good quality sandwiches plus flexible
given a big focus and provide a high level
delivery options. They do the branding,
of sales, particularly around lunchtime.
the packaging and all the point of sale for our own meal deals, too.”
Rob has also chosen a Formula One-style font for the department labelling, giving
As the site is set up chiefly for truck drivers
the store a modern, hi-tech feel.
and other motorists on their way north on the main road, the fresh food and grocery
“We work closely with Red Bull, they
ranges are kept to a core offering, while car
work with us on the planogram and
care lines and drivers’ accessories occupy
merchandising for soft drinks, and we
49 Londis News.indd 49
10/12/2021 17:29:25
You’ve got the Christmas spirit... We’ve got the tonic.
Schweppes Indian Tonic - M202553 Schweppes Slimline - M202554
Buying Dates : 1/11/2021 to 9/1/2022 © 2021 European Refreshments. All rights reserved. SCHWEPPES is a registered trade mark of European Refreshments.
Londis 50 Christmas Schweppes Full Page Print x1 V3.indd 1 07463 News.indd GB1296 Londis
Lifting the nation’s spirits Since 1783
10/12/2021 17:29:30 01/10/2021 15:06
1
Know your customers and what their main needs are.
2
Create a point of difference to increase loyalty.
3
Local suppliers can enhance your food to go offer.
4
Work with major suppliers to drive category sales.
RETAILER PROFILE
Top tips!
wanted to make a big feature of the energy drinks offer, to make it as exciting as possible.” New to the site altogether is the alcohol section. “We didn’t sell alcohol here before, but it does well for us. A lot of our shoppers are on a daily commute and we might see them several times a week. They often pick up a bottle of wine on their way home.” The effort and imagination of Rob and the store team was acknowledged recently by success at the Forecourt Trader of the Year Awards, where the site was given the top accolade of Forecourt Trader of the Year.
51 Londis News.indd 51
10/12/2021 17:29:32
Londis News.indd 52
10/12/2021 17:29:32
RETAILER PROFILE “It was completely unexpected!” says Rob.
business.
“We went there thinking we might have a chance at the regional prize, so when we
“We built a 60kW solar farm on top of the
were named the best site in the North East
canopy of the building, and this offsets as
we thought that was job done. But then at
much as 50% of our electricity usage in the
the end of the night they announced that
summer months.
we were the best in the country, which was a really big surprise.
“We also planted over 100 trees as part of the construction project, and we still have
“It gave the store teams such a lift, and we
two acres of undeveloped green fields
gave all the staff a bonus to celebrate. It
within the overall footprint of the site.
was a great morale booster.”
Shell also has a scheme whereby users of its loyalty card can opt in to offset their
As well as looking after the store team,
carbon footprint and we’re fully behind
Rob was keen to tackle an even bigger
that as well.”
issue. And so with a historic past, major “We are very much aware that we are in
accolades in the present and an eye to the
the fossil fuel business, so we wanted to
future, the Exelby family story is all set to
minimise our carbon footprint as much as
continue happily for many years to come.
possible on the operational side of the
a ton
ler l a h t Nor
STORE INFO
Store name: Exelby
Services
Store size: 1,300sq ft Type: Forecourt
Best performing categories: Food to go,
fuel We didn’t sell alcohol here before, but it does well for us. A lot of our shoppers are on a daily commute and we might see them several times a week. They often pick up a bottle of wine on their way home. Rob Exelby Londis Exelby Services
Number of staff: 15,
shared across Northbound and Southbound sites
Opening Hours: Open 24
hours
53 Londis News.indd 53
10/12/2021 17:29:33
BETTER TROLLEY
Progress on sustainability
Booker steps up
on sustainability Better Trolley For A Better Planet will help ensure that Booker is doing the right thing and improving sustainably for customers, communities and the planet.
Londis News.indd 54
10/12/2021 17:29:34
Sustainability is undoubtedly one of the most important challenges we all face today. No-one can have failed to notice the media coverage around the climate crisis and sustainability – and everyone has
The Better Trolley For A Better Planet initiative is Booker’s new commitment, however Booker has already been extremely active for over 12 years in reducing its carbon footprint and those of its catering customers. Here are just a few highlights:
a role to play. Booker has embraced this challenge by launching – A Better Trolley for a Better Planet – a brand new set of commitments to ensure that the business is doing the right thing and better serving customers, communities and the planet.
BUILDING ON SUCCESS Better Trolley is building upon Booker’s existing achievements and represents a change in the way that Booker operates
SUSTAINABILITY
The story so far
Booker is the only wholesaler to hold four Carbon Trust standards, covering carbon emissions, waste, water and zero waste to landfill. Booker has held the Carbon Trust standard for emissions for 12 years and during that time we have saved almost 14,000 tonnes of carbon – the equivalent of a family car being driven 44 million miles. l LED lighting has been installed in over 160 branches and four distribution centres, saving enough power to run 64 average Booker branches for a full year.
and a commitment for the good of customers, communities and the planet. Booker’s Head of Sustainability, Catherine Marston explains: “Better Trolley is a commitment to do our part to reduce the climate crisis and keep the global warming temperature below the 1.5 degree increase. As part of the process for preparing the Better Trolley programme, we reviewed everything – literally everything that we do.”
l Equivalent of over six million meals donated to local charities last year, an increase of 165% on the previous year. l 7m litres of used cooking oil have been recycled into bio fuel and used in Booker’s own HGV fleet of vehicles this year. l Only certified RSPO sustainable palm oil is used in own brand products.
It’s worth pointing out, however, that while Better Trolley represents a new change in how Booker approaches its sustainability practices, enormous progress has already been made in the last 10 or 12 years. Booker remains the only UK wholesaler to have achieved four Carbon Trust Standards in Carbon Emissions, Waste, Water and Zero Waste to Landfill and is also the only wholesaler to have held the Carbon Standard for 12 consecutive years. Almost 14,000 tonnes of CO2 have been saved in 12 years, the equivalent to a family car being driven for 44 million miles, and LED lighting has been installed
55 Londis News.indd 55
10/12/2021 17:29:35
BOOST YOUR SALES THIS CHRISTMAS WITH THE NO. 1 WORLD BEER IN IMPULSE
M237097 M250722 M227424 M090305 M019205 M235464
San Miguel 10x440ml San Miguel 4x500ml San Miguel 12x330ml San Miguel 660ml San Miguel 4x330ml San Miguel 4x330ml PM £5.49
162884 Londis News.indd Londis Budgens 56 Advt DR1.indd 1
10/12/2021 05/10/2021 17:29:35 16:18
SUSTAINABILITY
Booker serving our customers, communities and the planet a little better everyday Among its many commitments as part of the Better Trolley For A Better Planet initiative are the following product principles:
in over 160 business centres and four distribution
l Net zero emissions by 2035
Only certified RSPO sustainable palm oil is used
centres, saving enough power to run 64 average Booker branches for a full year.
in own brand products and Booker has already
l Zero emission vans by 2030
committed to ensuring that all own brand packaging
l 100% cage free eggs by 2025
CONCLUSION
will be sustainable by 2025.
The Better Trolley For A Better Planet programme marks a change in the way that Booker operates
HAVE YOUR SAY… Better Trolley is a commitment to do our part to reduce the climate crisis. As part of the process we reviewed everything – literally everything that we do. Catherine Marston, Head of Sustainability
and will have positive impacts for all: customers, communities and the planet. Catherine Marston concludes: “Better Trolley is a powerful set of commitments from Booker that will have a hugely positive impact for our many customers. It will help them reduce their own carbon footprint, improve the offer they are able to make to their consumers, save money and grow profits. “We have been on a vital sustainability journey for over a decade, but Better Trolley marks a new and important change – and one that we are confident will benefit all of our catering customers and most importantly, the planet.”
57 Londis News.indd 57
10/12/2021 17:29:36
NO.1 WASHING UP LIQUID BRAND IN THE UK* • 6 out of 10 UK household buy Fairy washing-up liquid in a year* • 70% of category value is spent on Fairy* Stock up now on Christmas essentials!
Fairy Liquid Original PM129 433ml M131437 Fairy Liquid Lemon PM129 433ml M131442 Fairy Liq Pomegrante & Honey PM129 433ml M135606 *Source: Kantar Worldpanel – Hand Dish Cleaners category – Great Britain, past 52 weeks ending 3rd October 2021
B318O-012217_Laundry_Booker Londis News.indd 58 Retail Fairy WUL Print Ad_Portrait_280mm x 210mm.indd 1
10/12/2021 27/10/2021 17:29:41 14:38
The programme is built on four pillars: 1 Improve Supply – Climate and Nature 2 Healthy & Sustainable Diets 3 End Waste 4 Community & Human Rights
SUSTAINABILITY
Four pillars Climate & Nature Among the commitments that Booker is making as part of Better Trolley is to de-carbonise its operations and has set the ambitious goal of being net zero by 2035. Similarly, the van delivery fleet will be fully zero emissions by 2030. Refrigeration and heating will also
Each of these pillars breaks down into actions in all major operational areas and Better Trolley encompasses more than just sustainability issues. It also embraces healthier eating and community and people issues.
be de-carbonised. When sourcing own-brand products, Booker is committing to zero deforestation, sustainably sourced fish and agricultural products and certified Red Tractor/ Bord Bia UK meat and dairy products. All eggs will be from cage-free hens by 2025.
Not only will Better Trolley will help Booker reduce its carbon footprint and deliver a better business, it will also help retailers do the same.
Healthy & Sustainable Diets An increased range of plant-based products will be made available and Booker is committing to making products healthier.
End Waste To reduce harmful waste, all board will be sustainably sourced, packaging will be reduced to a minimum, recycled content will be increased where possible and Booker will continue to remove non recyclable materials. Additionally, no edible food will be wasted and food waste in Booker’s own operations will be halved by 2030.
Community & Human Rights A fundamental element of Better Trolley is committing to respectful treatment of all colleagues and ethical sourcing of high risk products such as coffee, tea, cocoa, bananas and prawns.
59 Londis News.indd 59
10/12/2021 17:29:42
Holidays are Coming
© 2021 The Coca-Cola Company. All rights reserved. COCA-COLA and COCA-COLA ZERO are registered trademarks of The Coca-Cola Company
Londis 60 Christmas Coke DPS Print x1 V3.indd 1 07461 News.indd GB1295 Londis
10/12/2021 17:29:42
#holidaysarecoming
M207715 M913700
Londis News.indd 61
M141817
M192133
10/12/2021 17:29:43 04/10/2021 14:42
PARTY SEASON
Ready to rumble
It’s time to join the party! The Christmas and New Year period provides a great opportunity for Londis retailers to fulfil the needs of local shoppers wanting to stage a celebration, through both in-store offers and home delivery services.
Christmas is coming, so it’s time to party.
are in the ideal position to take advantage.
All the indications are that this Christmas and New Year period will, compared to last
The first thing is to make sure you have an
year at least, see larger and more frequent
appropriate range of products and pack
in-home celebrations among family and
formats for when the party season swings
friends. This creates additional sales and
into action.
profit opportunities for local shops and Londis stores, with their long opening
Premium spirits are all the rage in the
hours and versatile home delivery services,
current market, and there is a strong and
Great deals on spirits Gordon’s Mediterranean Orange Gin 70cl
RSP £14.99
POR 9.3%
Gordon’s Sicilian Lemon Gin 70cl
RSP £14.99
POR 9.3%
Gordon’s Pink Gin 70cl
RSP £14.99
POR 9.3%
Tanqueray Gin 43.1% 70cl
RSP £19.99
POR 15.0%
JJ Whitley Gold Vodka 70cl
RSP £15.99
POR 15.0%
JJ Whitley Blue Raspberry Vodka 70cl
RSP £15.99
POR 15.0%
Ciroc Vodka 70cl
RSP £27.99
POR 14.3%
Dead Man’s Fingers White Rum 70cl
RSP £17.99
POR 13.3%
Dead Man’s Fingers Mango Rum 70cl
RSP £19.99
POR 15.0%
Jameson Irish Whiskey 70cl
RSP £18.99
POR 14.8%
Jameson Orange 70cl
RSP £18.99
POR 14.8%
All deals in-store during P10 (Until 2nd January, 2022).
Londis News.indd 62
10/12/2021 17:29:43
still growing shopper interest in quality brands, new flavour styles and cocktail-
1
Backlit spirits bring the fixture to life.
2
Bulk stacks are a great way to catch shoppers’ attention.
3
Highlight value using all available POS material.
4
Use Printshop to create great-looking POS for your own deals.
5
Make sure your opening hours are clearly displayed.
6
Use social media to promote special offers and home delivery services.
PARTY SEASON
Top tips!
making for entertaining in the home. So, to maximise the opportunity, stock up on premium brands such as AU Vodka, Ciroc and Gordon’s, including a number of the flavour variants and plenty of mixers and other ingredients for cocktail-making. Beer is always a winner for a party, and with larger packs offering better value, think in terms of 12, 15 and 18-packs of cans and glass bottles. And the nation’s love affair with Prosecco is still ongoing, with huge sales expected of the Italian fizz this Christmas.
BIG DEALS
Great deals on Prosecco
Great deals are currently available on a
Dino Prosecco DOC Spumante 75cl
RSP £6.00
POR 5.0%
huge range of all the right products to help
La Gioiosa Prosecco Spumante 75cl
RSP £8.49
POR 16.0%
your shoppers enjoy great parties without
La Gioiosa Rosea Spumante 75cl
RSP £8.49
POR 16.0%
breaking the bank, with all the offers below
Freixenet Prosecco DOC 75cl
RSP £9.99
POR 16.0%
running until 2nd January. All deals in-store during P10 (Until 2nd January, 2022)
63 Londis News.indd 63
10/12/2021 17:29:45
Londis News.indd 64
10/12/2021 17:29:46
Great deals on wine Hardys VR RSP £4.99 POR 10.0% Wolf Blass Yellow Label RSP £6.99 POR 15.34% All deals in-store during P10 (Until 2nd January, 2022)
Gordon’s Gin, pricemarked at £14.79, is
You can also put some fizz into your
on an enhanced deal with a RSP of £12.99,
Christmas party package with some great
meaning you can offer your shoppers great
offers on sparkling wines, including some
value on a leading brand and still earn a
highly effervescent deals on Prosecco.
POS of 10%. Flavoured varieties of the
Great deals on beer
brand – Gordon’s Mediterranean Orange
La Gioiosa Prosecco Spumante and
and Gordon’s Sicilian Lemon – are also
Rosea Spumante have an on-shelf RSP of
available at special seasonal offer prices.
£8.49 during the festive season, offering
At the RSP of £14.99, representing a POR
a refreshing 16% POR, while Freixenet
of 9.3%, you can achieve an attractive on-
Prosecco DOC offers 16% POR while
shelf price for some on-trend products for
retailing at £9.99.
the party season. Dino Prosecco is also available on offer Premium and flavoured vodka products
at a sensationally low RSP of £6 for a 75cl
are also in the up and are likely to be
bottle.
popular for parties over the holiday period,
Carlsberg Pilsner 10 x 440ml
and Londis has some great prices in this
Big brands are also available at great
RSP £7.50 POR 8.1%
category too.
prices in the still wine category, with six styles within the Hardys VR range at an
Carling 10 x 440ml RSP £7.50 POR 9.0% Bud Light 12 x 300ml RSP £7.50 POR 10.6% Kronenbourg 1664 12 x 275ml RSP £7.50 POR
10.6%
All deals in-store during P10 (Until 2nd January, 2022)
Ciroc premium vodka is available with an
eye-catching RSP of £4.99 (POR 10%),
RSP of £27.99 per 70cl bottle, and this
while three varieties of Wolf Blass Yellow
great offer extends to the flavour variants
Label have an on-shelf price of £6.99 and a
Green Apple, Mango, Pineapple and Red
POR of 15.3%.
Berries as well as the original line. In beer, 10 x 440ml packs of Carlsberg JJ Whitley Gold Vodka is available at
Pilsner and Carling cans, 12–bottle packs
the great RSP of £15.99 along with the
of Amstel, Bud Light and Kronenbourg
Blue Raspberry variety, while JJ Whitley
1664, plus 10 x 440ml cans of Magners
Orange Vodka and JJ Whitley Raspberry
cider can all be stacked and sold at an RSP
Vodka are both pricemarked at £15.99
of £7.50.
but available at the great RSP of £14.99 during the promotional campaign. All
Good displays and great availability are
these lines have a POR of 15% at the
going to be all-important, so highlight
quoted RSPs.
value in–store by using all available POS material.
65 Londis News.indd 65
10/12/2021 17:29:47
Londis News.indd 66
10/12/2021 17:29:48
PARTY SEASON
HOME DELIVERY Sales opportunities for the party season don’t end at the front door of your shop, there are also great opportunities to increase sales beyond the store with a home delivery service. At this key time of year, home delivery is a fantastic way to increase the catchment area of your store and increase sales and cash profit from distress purchases or larger packs that the shopper doesn’t want to carry home themselves. A host of third-party apps and digital providers such as Uber Eats and Jisp are now available to help retailers connect with hungry and thirsty shoppers who don’t want the party to end just because they are running out of drinks at home. Many of the delivery service apps offer exclusive terms to Londis retailers thanks to central negotiations on behalf of the larger group. And Booker has a solution for Londis retailers concerned about managing delivery drivers or even the carbon footprint of a home delivery, as preferential terms are also available for Eskuta electric scooters – a modern and effective solution for the last mile delivery.
Summary of delivery operators App
Jisp
Snappy Shopper
Deliveroo
Just Eat
Uber Eats
Activation fee
£75+VAT
£500+VAT
Free
£295
Free
Commission
£30+VAT p/w
From 0.5%, 4% service fee
30%
14% +50p admin charge per order
25%
Settlement
T+3
Weekly
Weekly
Weekly
Weekly
Set-up time
<1 week
<1 week
4 weeks
<1 week
4 weeks
Printer
80mm Thermal printer £311.86
80mm Thermal printer (included in set-up cost)
Delivery
Store
Store
Deliveroo
Just Eat & Store
Uber Eats
6 months min contract, then 1 month notice
Two year agreement
30 days
30 days
30 days
Home delivery, Store Pick-Up, Scan Pay & Go
Home Delivery
Home delivery, Store Pick-Up
Home Delivery, Store Pick-Up
Home Delivery, Store Pick-Up
Notice period
Services
67 Londis News.indd 67
10/12/2021 17:29:49
CATEGORY UPDATE
Christmas cheer
Make the most of
the Xmas opportunity
Get your beer, wine and spirits fixtures stocked up and looking smart in order to make the most of a huge sales opportunity in the alcohol category this Christmas and New Year This Christmas the pandemic is still with
Compared to last year, social gatherings at
us, and its ongoing legacy has brought
home this holiday season are expected to
about a major shift in purchasing patterns
be both more lavish and featuring larger
and shopper behaviour in the beer, wines
groups, so there is the potential for both
and spirits categories.
increased volume sales and for a higher basket spend. This means higher-value
Shoppers are expected to be planning big
premium spirits, big brand wines, larger
celebrations for Christmas 2021, with more
packs of beer and sparkling wines such as
celebrations taking place in the home than
prosecco will be very much to the fore.
in the hospitality sector, and this creates a big opportunity for Londis stores.
Every day during the festive season brings new opportunities for Londis stores to
Londis News.indd 68
10/12/2021 17:29:49
Christmas.
provide the solutions for local shoppers looking to make the in-home celebrations really hit the spot.
Brands are important to attracting people to the category, offering familiarity and
So, here’s a last–minute reminder about
trust for both regular shoppers and those
some of the important products and
who rarely shop the alcohol fixture in
trends that can make your Christmas and
the rest of the year but will be looking
New Year a happy one.
for products to share and enjoy during
1
Brand leaders get bigger at Christmas
2
Premium lines are in growth
3
Cocktails at home are ontrend
4
Look out for new product formats such as kegs
5
Offer low and no alcohol alternatives
6
Celebration items such as Prosecco and Champagne will be popular
CHRISTMAS DRINKS
Top tips!
Christmas.
BIG BRANDS
For some shoppers, this will mean trading
Big brands act as important signposts
up to premium options, while for others
in many categories, but are particularly
it may mean an extra couple of bottles of
important in the alcohol sector at
their favourite brands.
Winning with wine l Offer a broad range across all colours and key styles, as well as stocking key brands l Make sure white wines and RTD cans are chilled for immediate consumption l Highlight appropriate gifting options and cater for seasonal changes
BIG DEAL MIONETTO PROSECCO 75CL RSP: £6.99 / WSP: £32.85 / POR: 6%
ENDS: 2ND JANUARY, 2022
BIG DEAL TRIVENTO MALBEC/MALBEC ROSE/PINOT GRIGIO 75CL RSP: £5.99 / WSP: £26.95 / POR: 10%
ENDS: 26TH DECEMBER
l Popular brands front and centre l Food and wine pairings increase in popularity at Christmas l Educational snippets to help make informed purchase decisions communication on taste on shelf barkers to help shoppers make an easy choice. Source: Accolade Wines
69 Londis News.indd 69
10/12/2021 17:29:53
JUUL is the # 1 vaping product in the UK with 13.9% market share.* # 1 category driver of vaping category growth in the UK, accounting for 41% of all growth in the category YoY.**
Designed for adult smokers.
Not for sale to minors. JUUL is an e-cigarette. This is an age-restricted product and age verification is required at sale. *IRi Total Market Value Sales by Brand 4 Weeks to 16th May 2021. Excludes IQOS Heets. **IRi Total Market Value Sales by Brand 4 Weeks to 16th May 2021 vs 4 Weeks to 17th May 2020. Excludes IQOS Heets. TM and © 2021 JUUL Labs, Inc. All rights reserved.
WARNING: This product contains nicotine which is a highly addictive substance. Londis News.indd 70
10/12/2021 17:29:54
CHRISTMAS DRINKS
PREMIUM PRODUCTS Premium drinks grew by 27.4% in value in the off trade last
basket spend throughout the year, not just at Christmas.
year, according to Nielsen (October 2020-October 2021), so demand for premium drink styles is clearly present in
Tomasz Rams of Londis Hykeham Road, Lincoln has found
the UK. In addition, last year saw a record spend on wine,
that premium spirits are good sellers in his store.
totalling £1.8bn (Nielsen), and the growth in premium styles is expected to continue as shoppers became more
“We doubled the space dedicated to spirits – they are
engaged and explore the fixtures more thoroughly, looking
now on a two-metre fixture with six shelves – and this has
for new varietals.
allowed us to stock more premium products.
All of which means that premium drinks are likely to be
“We still have bottles of vodka at £12.99 but we also have
big this festive season. Christmas Day will obviously see a
£35 bottles of spirits and we are selling these, too.
big emphasis on celebrating and treating, with wine and “Before, we only had room for a core range, so there was
sparkling products playing a key role.
no opportunity to sell products like premium vodka and So expect demand for Prosecco and Champagne in
whisky. We were missing out on this.”
particular in the run-up to the big day, with some of the more pricey wines from your offering also selling well. Premiumisation is also taking place in the spirits category, with top-end gins and vodkas such as Tanqueray, Ciroc and Au performing well and adding new flavoured versions to their range. Last year, gin drove the biggest growth in spirits ales overall, with flavoured variants making up 45.8% of total value share (Nielsen). Being a destination for rare and premium lines helps build
Light up your spirits With growing interest in the spirits category in general and cocktailmaking in particular, many Londis retailers are choosing to stock a wide range of lines and create attractive displays using backlighting on shelves. Backlighting the shelves helps to create a cocktail bar vibe in store, and extra space can be created by removing the tobacco gantry and merchandising those products in drawers under the counter. Randhir Patel, Londis Kingston, says: “Our alcohol sales have really picked up in recent months because the display is much better now. The right lighting on the fixture makes you want to buy.” Saravanan Chinnasamy of Londis Chinley, adds: “Tobacco is kept in drawers now, so that we have more space to display spirits at the counter, and the shoppers really like the range.”
71 Londis News.indd 71
10/12/2021 17:29:54
. E G N A R T H G I R E . H P T M K U C J S E STO L A S R U O Y H C T A W US K S G N TH I W M O R R O G F R Y E R P O 0 G THE TOP 1 NT FOR 69% OF CATE AC C O U
THE MUST STOCK RANGE FROM MONSTER M098476
M200947
M236972
M234259
M064629
T SKU IN 3RD BIGGEFST DRINKS TOTAL SO
LORIE SKU IN NO.1 LOW CRAGY SECTOR THE ENE
RED NO 1 FLAVORUINK D Y ENERG
URED NO.2 FLAVDORINK Y ENERG
ION T STIMULAT 3RD BIGGESIN GB AND IS BRAND H £41M WO RT
Energy drinks are big business so it’s important to get your range right. To find out more about the right range for you visit Sales Supercharged. The exciting new retailer support initiative from Monster. Learn which products are really driving sales. How to give your chiller more merchandising muscle. And get the low down on all the latest consumer trends. You’ll even get the chance to grab some free stock. Follow our advice now and supercharge your sales.
VISIT SALESSUPERCHARGED.CO.UK
AND YOU COULD WIN
10 FREE CASES OF MONSTER OR RELENTLESS
© 2020 Monster Energy Company. All rights Reserved. MONSTER ENERGY®, ®, MONSTER ENERGY ULTRA® are all registered trademarks of Monster Energy Company. Source: 3rd biggest SKU in Total Soft Drinks, No.1 low calorie SKU in the Energy sector, No.1 flavoured energy drink, No.2 flavoured energy drink – Nielsen – Indies & Symbols– MAT Value TY Period Ending: w/e 26/12/2020. Source: 3rd biggest stimulation brand in GB and is worth £41m – Nielsen Value Sales, Total Coverage, MAT to w/e 26.12.20. Revenue is an estimate based on weekly ROS.
Londis News.indd 72NPD x5 cans_CODES_280x210mm_AW1.indd 1 COC1372_Monster
10/12/2021 17:29:56 19/04/2021 10:47
Not everyone who wants to celebrate wants to drink alcohol, and there is also an increased interest in moderating consumption even among those who do. Sales of no/low alcohol brands are forecast to rise by 31% by 2024 (IWSC) and many major beer and wine brands are also now available in alcohol free or ultra-low versions.
CHRISTMAS DRINKS
Low/no alcohol
Within the spirits category, alcoholfree variants are also a major trend, with 0.0% versions of premium brands such as Gordon’s now available.
ENTERTAINING AT HOME One of the more significant trends in the alcohol sector in recent years has been increased interest in cocktails, and the rise of the at-home cocktail occasion. This has risen still further during the periods of lockdown, so retailers have an opportunity to increase basket sales by selling
No festive offering can be considered truly complete these days without including at least some alcohol-free or moderation products.
all the elements needed for popular cocktails alongside the base spirit. One suggestion would be to create mini displays, crossmerchandising spirits with the premium mixers which form the basis of easy-to-create cocktails. An eyecatching display of traditional mixers and soft drinks that are used in cocktails – such as fruit juice, lemonade and energy drinks – can mean extra items in shoppers’ baskets and extra sales and profits for you. Another consequence of the lockdown was an explosion in interest in at-home draught beer systems such as PD (PerfectDraft), and some retailers are enjoying strong returns by selling the replacement kegs, saving shoppers the inconvenience of having to go through specialist suppliers. Wine supplier Accolade Wines also reports growing interest in Bag-in-Box and Wine-on-Tap packs in the wine category. These are seen as a great solution for those hosting social gatherings, making it easier to purchase and serve large volumes of wine. Product quality in the category has greatly improved in recent years, and most varieties stay fresh for up to six weeks after opening.
Local / niche
l With shoppers looking for product quality and perhaps something a little bit different to their usual purchases, there is a big opportunity for Londis retailers to drive additional sales with locallyproduced alcohol products. l Most areas of the country will have local brewers that would be happy to work with retailers for mutual benefit, and there are also numerous cider, spirits and even wine producers across the United Kingdom. l Craft beers, even if they are sourced from outside the immediate area of your store, have a similar appeal to shoppers as they feel they have purchased something rare and of high quality from a small producer.
73 Londis News.indd 73
10/12/2021 17:29:57
CATEGORY UPDATE
American dream
Unwrapping the
American confectionery opportunity
Londis retailers have already enjoyed huge sales success with American chocolate and candy, and an expanded range of products is now available to retailers through BRP.
From TV, to toys, fashion trends and seasonal celebrations, US products and events have always held a strong appeal for UK shoppers. And, driven by the success of high-profile, innovative US brands such as Hershey’s and Reese’s, American candy is now the latest trend to be making an increasingly tasty
Top of the chocs
are USA SKUs nd Reese’s et, with rk Hershey a a m e th ming in st out-perfor over the la s up +81% le e sa th ey er sh ov Her 5% eese’s up 12 to es ur MAT and R g fi AT I–M last year (IR tember). 15th Sep
impact on UK soil.
Delicious details
The Londis American Confectionery range has been bolstered with 16 new products consisting of eight chocolate and eight sugar SKUs. l The competitively-priced range allows retailers to make a minimum of 25% POR but in most cases over 30% POR. l All products are labelled to UK standards. l The recommendation is to merchandise as close to confectionery countline and multi-pack ranges as possible, with blocking of chocolate and sugar brands together.
Londis News.indd 74
10/12/2021 17:29:58
CATEGORY UPDATE With demand for these innovative,
their distinctive packaging designs and
attention-grabbing candies from across
formats offer a welcome touch of in-store
the pond showing no sign of slowing
theatre and excitement for shoppers and
down, a growing number of savvy Londis
retailers alike.
retailers are attempting to increase their sales by investing in this growing category.
And, with a packed calendar of national events and holidays, American
With an eye-popping array of fruity,
confectionery bays also provide a winning
tropical and sour flavour combinations,
opportunity for value-boosting themed-
such as watermelon and green apple, as
events and in-store fun.
well as more indulgent flavour profiles such as cookies and cream, caramel and
As such, the category is also a social
peanut butter, American confectionery
media dream, the perfect partner for lively,
products appeal to shoppers’ growing
engaging and memorable promotions on
appetite for new, adventurous and
Facebook, TikTok and Instragram.
We have been selling American confectionery for seven or eight years now and it has always been a good seller, but in recent times it has become more popular than ever. There are now two specialist stores in Kingston but it is still doing very well for us because we can offer s good range at the right prices. Randhir Patel, Londis Kingston Upon Thames
indulgent tastes and sensations, while
Labelling low-down Imported confectionery products must meet the same food hygiene, standards and procedures as food produced in Great Britain and set out by the Food Standards Agency (FSA). Products must also adhere to UK labelling laws highlighting allergen information, while Best Before Dates must be displayed in the UK format.
75 Londis News.indd 75
10/12/2021 17:29:59
ASAHILTD-2021-0275 Talking Shop Ad Peroni 210x280mm Trade Ad AW_HR With Can .pdf
1
25/10/2021
11:47
M AX I M I S E YO U R S AL E S W I T H P E R ON I N A S T R O AZ Z U R R O S T O C K T H E N O.1 S U P E R P R E M I U M L AG E R N O W*
C
M
Y
CM
MY
CY
CMY
K
SCAN NOW TO ADD PERONI NASTRO AZZURRO TO YOUR ORDER
6 X 4 X 330ML BOTTLE M 2 1 0 9 6 6
10 X 330ML CAN M 2 5 2 9 9 8
12 X 330ML BOTTLE M 1 9 4 5 7 7
*NIELSEN MAT VALUE WE 04.07.2021
Londis News.indd 76
10/12/2021 17:30:00
opportunity, Londis has added 16 new competitively-priced and best-
1
selling American candy lines to its offer, giving retailers an even wider range of products to sell, promote and profit from. The new SKUs – all of which are
Merchandise American products in their own section, but as close to standard confectionery as possible.
CATEGORY UPDATE
Top tips!
Responding to the growing
available for customers to order now – complement the four Reese’s chocolate products already listed and consist of eight new chocolate
2
Block sugar lines and chocolate products together.
3
Use pos material such as posters and shelf stripping to attract shoppers’ attention.
4
Highlight the range on social media – shoppers will often post pictures of themselves buying the products.
and eight sugar SKUs across key brands such as Reese’s, Hershey, Toxic Waste and Ice Breakers. They also offer retailers a minimum of 25.9% POR with some products, such as Hershey Milk Chocolate (24x40g) for example, delivering 37% POR and Reese’s Overload (18x42g) offering 31.3%. And competitive prices and tasty PORs are not the only the only benefit.
American confectionery has been a good seller for us. It’s only a small store but we give the section quite a lot of space and highlight it with banners. We get a really good mix of shoppers, with people of all ages coming in to buy it. Saravanan Chinnasamy, Londis Chinley
While imported confectionery products can certainly help to sweeten sales, incorrectly labelled goods which do not comply with UK laws can leave a bitter taste if the authorities come a knocking. The new Londis range, however, is completely legal for sale in the UK, allowing retailers to promote and profit with 100% confidence. The newly-bolstered range also offers retailers a reliable and constant source of supply through Londis, meaning that you can order and stock with confidence that shoppers on an American candy
THE NEW AMERICAN CONFECTIONERY RANGE MIDAS CODE M272028 M272029 M272032 M272033 M272036 M272042 M272043 M272048 M200114 M272046 M256893 M272022 M256892 M206085 M271265 M271263
PRODUCT DESCRIPTION Reese’s White Cup Reese’s Overload Ice Breakers Fruit Sours Ice Breakers Berry Sours Hershey Milk Chocolate Reese’s Peanut Butter Minis KS (pouch) Reese’s Minis Peanut Butter (Pouch) Reese’s Pieces Cup KS Reese’s Sticks Hershey Cookies N Creme Drops Mike & Ike Mega Mix Mike & Ike Tropical Typhoon Box Mike & Ike Original Fruits Toxic Waste Yellow Jelly Belly Beanboozled Jelly Belly Assorted Flavours
WSP £18.35 £9.17 £8.05 £8.05 £11.21 £15.09 £22.43 £16.31 £9.17 £17.13 £13.76 £13.76 £13.76 £8.86 £32.12 £11.48
RSP £1.30 £0.89 £1.69 £1.69 £0.89 £1.60 £3.79 £1.65 £0.89 £1.60 £1.99 £1.99 £1.99 £1.25 £2.20 £1.60
POR 29.4% 31.3% 28.6% 28.6% 37.0% 29.3% 29.0% 25.9% 38.2% 28.6% 30.9% 30.9% 30.9% 29.1% 27.0% 28.3%
mission won’t be left disappointed.
77 Londis News.indd 77
10/12/2021 17:30:04
new
The UK’s No1
Fragrance Detergent Brand*
Stock up now!
long lasting
u ra
ti
a
n
at
lo
w it h
ils
fragrance
l e ss e n
contains recycled plastic *Kantar WPO MAT 11.07.21. Pricing at the discretion of the retailer
Londis News.indd 78
10/12/2021 17:30:06
Top new products Every issue we bring you the latest product launches from your favourite suppliers The Real Soup Co
MEAL POTS 300G The Meal Pots, which have a 16 day shelf life, come in Chicken Biryani, Mac ‘N Cheese and Porcini Mushroom Risotto variants. Healthy and nutritious, they have the appearance and taste of a home-made quality product and feature a unique sleeve that remains cool to the touch after the product has been microwaved.
RSP
£1.99 POR 30.07%
General Mills
JUS-ROL TEAR & SHARE GARLIC & HERB BREAD 340G Consumers can use the uncooked
Muller Group
dough and enclosed garlic spread to make freshly-baked garlic and
MULLER CORNER £1 PMP
herb bread in minutes, or add
The UK’s number one yogurt brand has launched its best-selling flavours –
cheese and other ingredients for
Corner Fruit and Corner Crunch – in £1 price-marked packs. PMPs are proven
a more substantial creation. Each
to drive incremental sales and one in five shoppers will only buy PMPs. The
pack serves six.
product comes in shelf-ready packaging of three consumer units. RSP Corner Fruit 2x143g RSP
£1 POR 20.3%
Corner Crunch 2x130g RSP
£2.50 POR 21.27%
£1 POR 20.3%
Kepak
Geek bar
RUSTLERS MEATLESS MAVERICK CLASSIC BURGER 196G
GEEK BAR DISPOSABLE VAPES
The burger is made from pea protein and seeks to mimic
A range of five disposable vape
the brand’s Quarter Pounder variant, complete with
lines from the popular Geek Bar range is now available
Rustlers “signature sauce” to “deliver on satisfying taste
through Booker. Each disposable bar comes fully-charged
and convenience credentials”. It launches as research
and pre-filled with 20mg of nicotine salt e-liquid. Flavours
finds the meat-free category in over 20% growth, with
comprise Blackberry & Sour Raspberry, Passion Fruit,
27% of consumers who have never purchased a free from/
Peach Ice, Watermelon Ice and Sweet Strawberry.
alternative product planning to do so in future. RSP: RSP
£2 POR 30%
£6.49 POR: 41.8%
79 Londis News.indd 79
10/12/2021 17:30:07
Rustlers Trade Advert Cook in Box Meal Deal Londis 210x280mm Apr 21 HIGH RES.pdf
Londis News.indd 80
1
27/04/2021
17:13
10/12/2021 17:30:09
Top new products Molson Coors
King Juice Company
DOOM BAR 10X440ML
CALYPSO LEMONADES
The number one amber ale in the UK, Doom Bar has an ABV
Calypso Lemonades are now available from Booker to enable retailers to
of 4% with a balanced profile that offers tastes of succulent
take advantage of the growing interest in American products. Made with
dried fruit and lightly roasted malt. The 500ml bottle variant is
real fruit juice and real sugar, the range is available in Original Lemonade,
currently one of Booker Retail Partners’ top-selling bottled ale,
Blue Lemonade, Strawberry Lemonade, Triple Melon Lemonade, Pineapple
outstripping its nearest competitor by 25%.
Peach Limeade and Island Wave Lemonade styles, in 473ml bottles.
RSP
£12.99 POR 20.1%
RSP
£2.49 POR 34.5%
Molson Coors
Molson Coors
ASPALL DRAUGHT CYDER 500ML AND ASPALL PREMIER CRU 500ML
COBRA CANS 4X500ML
Draught Cyder (5.5% ABV) is a crisp, medium dry cyder with a delicate aroma and
Designed for food, Cobra Premium is
taste of fresh pressed apples. Premier Cru (6.8% ABV) is a sophisticated, sparkling
made from a complex recipe of seven
cyder with a light floral aroma and a long, dry finish. Both are crafted at the original
ingredients and then expertly brewed in a
Cyder House in Suffolk, where the brand has been making cider for almost 300 years.
way that produced less bubbles for a smooth sophisticated taste. At 4.5% ABV, it is the
Aspall Draught Cyder 500ml RSP
Aspall Premier Cru 500ml RSP
3 for £5.50 POR 20.4%
3 for £5.50 POR 20.4%
perfect companion for any dish.
RSP
£5 POR 20%
Danone
ACTIMEL KIDS 4X100G These children’s yogurt drinks are rich in vitamins D and B6 to help support a healthy immune system, as well as a source of calcium. The HFSS-compliant product is available in two flavours – peach and strawberry banana.
RSP
£1.50 POR 22.2%
81 Londis News.indd 81
10/12/2021 17:30:10
Londis News.indd 82
10/12/2021 17:30:10
Top new products Freixenet Copestick Ltd
I HEART MALBEC I Heart is the no.2 wine brand in convenience, worth £65m and in 10% year-on-year growth (IRI). Furthermore, the Malbec grape variety is proving
AB Inbev
this easy-drinking dark, rich Malbec offers shoppers juicy black fruits and
CAMDEN HELLS LAGER 4X330ML / CAMDEN PALE ALE 4X330ML
subtle spices.
Neilsen data suggests craft beer is outperforming total
very popular in convenience at the moment, growing at 12% year-on-year within the channel (IRI). I Heart makes wine that everyone can enjoy and
lager in the impulse channel just now at +12.% MAT RSP:
£5.99 POR: 21.9%
compared to +0.3%. Camden Hells and Pale Ale are the no.2 and no.3 top-selling craft beers and both hit the £5 RSP price point, giving retailers 20% POR. Camden helps
Diageo
GUINNESS 0.0% 4X440ML
bridge the gap between super premium lager and craft beer as a hybrid of the Helles and Pilsner styles and appeals to drinkers looking for a clean, crisp lager.
Guinness 0.0% is brewed using the brand’s our new cold filtration process which ensures the same beautifully smooth taste, perfectly
RSP:
£5.00 POR: 20%
balanced flavour and unique dark colour of Guinness Draught, just without the alcohol. Guinness is the number one stout in the market.
RSP
£4 POR 20%
Halewood International Limited
DEAD MAN’S FINGERS WHITE RUM 70CL
Diageo
SMIRNOFF MANGO & PASSIONFRUIT FLAVOURED VODKA 70CL This latest release in the Smirnoff flavour drive comes as vodka flavours are growing at +73% in the off-trade
A Booker exclusive, this new addition sees the brand bring its
(Nielsen). What’s more, 87% of spirits volume
unconventional approach to one of the more traditional rum styles
growth over the last five years is from flavours
currently on the market. White rum is growing 5.8% year-on-year across
(IWSR). The Booker group is first to market with
the Impulse channel (Nielsen), while the Dead Man’s Fingers range is
four months’ exclusivity on this product which
currently in triple digit growth in the UK market and on an MAT basis is
will appeal to younger shoppers, who over-
the UK’s fastest-growing Spiced Rum brand. The brand is popular with
index on purchasing tropical flavoured spirits in
younger consumers and the silver bottle with distinctive Dead Man’s
impulse, with 22.4% of tropical spirits shoppers
Fingers logo and branding should prove popular with this demographic.
being between 18-34 years old (Nielsen).
It also provides a great gifting option in the run-up to RSP: RSP:
£21.49 POR: 20.25%
£15.99PM POR: 15%
83 Londis News.indd 83
10/12/2021 17:30:11
Londis News.indd 84
10/12/2021 17:30:14
Londis News.indd 85
10/12/2021 17:30:17
Trade Ad 141021 v3.pdf 1 14/10/2021 21:45:31
WRAPPED BAKERY IS THE NO. 1 DESTINATION CATEGORY IN CONVENIENCE STORES1 STOCK THE UK’S NUMBER 1 BAKERY BRAND 2
TOASTIE (800G)
WHOLEMEAL (800G)
6 ROLLS
No. 1 wrapped bread product2
Second biggest wrapped bread sector, after white in the channel3
No. 1 brand in wrapped rolls2
C
M
Y
CM
MY
CY
CMY
6 CRUMPETS
ORIGINAL BAGELS
WHOLEMEAL (400G)
No. 1 brand in crumpets2
Total Warburtons Bagels drive the most growth vs other brands2
No. 1 brand in 400g wholemeal2
SEEDED BATCH
TOASTIE (400G)
TEACAKES
Large seeded drives the most growth in bread3
No. 1 400g bread SKU2
No. 1 teacakes SKU2
K
To order new products, get the latest advice, or connect with your Territory Manager, visit warburtons-trade.co.uk or call 0800
953 5636
Lumina Convenience Tracking Programme November 2020 - March 2021 Based on NielsenIQ RMS data for the Wrapped Bakery Category for the L52week period ending 11.09.21 for Total Coverage inc discounters, Unit and Value Sales (Copyright © 2020, NielsenIQ). 3 Based on Nielsen IQ RMS data for the Wrapped Bread Category for the L52week period ending 11.09.21 for Total Impulse, Unit and Value Sales (Copyright © 2020, NielsenIQ).
1 2
Londis News.indd 86
10/12/2021 17:30:18
LONDIS TOBACCO CLUB
Extra value
Londis News.indd 87
More reasons
to join the club
Eleven tobacco products from JTI and six new lines from Imperial Tobacco are now available as part of the Londis Tobacco Club, which gives you enhanced profit margins while at the same time driving extra footfall to your store. Londis retailers have for years benefited
wholesale prices.
from being in the Tobacco Club, enjoying a substantial discount on cost prices in
Major supplier JTI is now part of the
return for a commitment to sell products
scheme and added eleven new lines to the
at the recommended retail price.
programme across big brands Benson & Hedges, Sovereign, Sterling and Kensitas
Competitive retail pricing enables you
Club.
drive footfall locally, as your reputation for offering value spreads by word of mouth,
The new lines include Benson & Hedges
but the beauty of the Tobacco Club is
Blue in Kings Size and Superkings formats
that this doesn’t come at the expense of
at a reduced WSP of £77.05 (10x20s) –
profitability, because participating retailers
representing a saving over the standard
who agree to sell at the competitive RSPs
WSP of £2.77. The packs are required to
benefit from improved wholesale prices,
be sold at or below £10. If sold at £10,
with a net enhancement to profit of a
they deliver a POR of 7.5%, compared
minimum of 2% additional POR per sale.
to 5.5% at the standard WSP and RSP outside of the scheme.
Now there are more reasons than ever before to join the Londis Tobacco Club,
Also new to the Tobacco Club are
as eleven new lines have been added to
Sovereign Blue in King Size and
the range of skus available at reduced
Superkings formats. These lines also have
10/12/2021 17:30:19
Londis News.indd 88
10/12/2021 17:30:19
RSP of £22.80 the POR is a boosted 7.5%.
when purchased at the Tobacco Club WSP of £77.05. At the RSP of £10, these
The other four new additions are all under
products also have an enhanced POR of
the Kensitas Club brand, available in
7.5%.
Scotland only.
Boosted profitability is also available on
Kensitas Club Superkings carry a RSP of
three hand-rolling tobacco skus under the
£9.75 and a WSP of £75.97 (10x20s) under
Sterling brand.
the exclusive pricing scheme, a saving of £2.41, while Kensitas Club King Size has a
Sterling 3-in-1 kits (5x30g) have a WSP of
WSP of £76.72, a saving of £1.62. The RSP
£53.51 for Londis retailers in the Tobacco
here is also £9.75, while PORs are 6.5%
Club – a saving of £1.64. At the RSP of
and 5.6% respectively.
£14 per pack, this represents an increase Hand-Rolling lines include 5 x 50g
in the POR to 8.3%.
pouches (RSP £21.20) at a WSP of £81.50, Also new in the scheme is Sterling 30g
a saving of £1.77, and 5 x 30g 3-In-1 packs
pouches with a WSP of £53.18 (5x30g), a
(RSP £12.95) at the WSP of £49.66, a
reduction of £1.63 over the standard price
saving of £1.08.
which delivers a POR of 8.2% at the RSP of All these products have a boosted POR of
£13.90.
2% above standard returns at the quoted Completing the Sterling RYO selection
WSPs and RSPs.
Why Join the Londis Tobacco Club?
TOBACCO CLUB
a similar saving of £2.77 per outer (10x20s)
l Reduced wholesale prices l Competitive retail prices l Enhanced PORs of a minimum 2% above standard l Wide range of participating brands
in the Tobacco Club is Sterling RYO 50g pouches with a saving of £2.37 on 5x50g
And the good news keeps on coming for
outers (Tobacco Club WSP £87.87). At the
Londis retailers. The Tobacco Club has
New JTI Tobacco Club lines PRODUCT CODE
PRODUCT DESCRIPTION
CASE SIZE
WSP
RSP
POR
M248688
Benson & Hedges Blue King Size
10 x 20s
£77.05
£10
7.5%
M248689
Benson & Hedges Blue Superkings
10 x 20s
£77.05
£10
7.5%
M248789
Sovereign Blue King Size
10 x 20s
£77.05
£10
7.5%
M248795
Sovereign Blue Superkings
10 x 20s
£77.05
£10
7.5%
M263482
Sterling 3-in-1 RYO
5 x 30g
£53.51
£14
8.3%
M248814
Sterling 30g pouches
5 x 30g
£53.18
£13.90
8.2%
M248817
Sterling 50g pouches
5 x 50g
£87.87
£22.80
7.5%
M248709
Kensitas Club Superkings
10 x 20s
£75.97
£9.75
6.5%
M248707
Kensitas Club King Size
10 x 20s
£76.72
£9.75
5.6%
M248713
Kensitas Club 50g pouches
5 x 50g
£81.50
£21.20
7.7%
M270756
Kensitas Club 3-In-1 RYO
5 x 30g
£49.66
£12.95
8.0%
*All prices correct at time of print
Londis News.indd 89
89 10/12/2021 17:30:19
Londis News.indd 90
10/12/2021 17:30:20
year. All you have to do is ensure your
six further lines from Imperial Tobacco.
RSPs are set at the stated levels. The lower
TOBACCO CLUB
been further boosted by the addition of
WSPs will be charged on invoices – there Richmond Blue in King Size and
are no credits necessary. All prices are
Superkings styles, Richmond Green
correct at time of going to print.
Filter Superkings and Embassy Signature Gold King Size are now also available to
Speak to your RDM today to sign up
order at Tobacco Club special prices and
to Tobacco Club, and start benefiting
enhanced PORs.
from lower WSPs on a wide range of key tobacco products straight away.
Also added to the scheme are Players RYO + Papers packs in both 30g and 50g pouch sizes, with appealing PORs of more than 17% and 11% respectively. With the addition of these new products, there are now 23 big brand lines available at enhanced Tobacco Club prices, with the new lines joining skus from brands such as Players, L&B, Carlton and Gold Leaf already in the scheme. The additional profit for each participating retailer could be worth up to £6,000 per
Club pricing for Imperial Tobacco products PRODUCT CODE PRODUCT DESCRIPTION
CASE SIZE WSP
RSP
POR
M248796
Embassy Signature Gold King Size NEW
10 x 20s
£73.69
£9.75
9.3%
M249297
Richmond Original King Size NEW
10 x 20s
£73.69
£9.75
9.3%
M249302
Richmond Original Superkings NEW
10 x 20s
£73.69
£9.75
9.3%
M256755
Richmond Green Filter Superkings NEW
10 x 20s
£73.69
£9.75
9.3%
M249053
Players Real Red Superkings
10 x 20s
£77.44
£10
7.1%
M249043
Players Real Red King Size
10 x 20s
£77.44
£10
7.1%
M248929
L&B Real Blue King Size
10 x 20s
£76.58
£10
8.1%
M265202
Players RYO + Papers NEW
5 x 30g
£44.78
£12.95
17.0%
M265203
Players RYO + Papers NEW
5 x 50g
£78.37
£21.20
11.3%
M254257
L&B Original RYO
5 x 30g
£53.33
£13.90
7.9%
M248804
Gold Leaf RYO + Papers
5 x 30g
£51.48
£13.90
11.1%
M249306
Riverstone RYO
5 x 30g
£47.55
£12.95
11.9%
*All prices correct at time of print
SPEAK TO YOUR RDM TODAY TO SIGN UP TO THE LONDIS TOBACCO CLUB
91 Londis News.indd 91
10/12/2021 17:30:20
£7.50 Consumer offer 10 x 440ml
CARLING 10 PK NP10 M248226
2019 GlobalData UK Market Analyzer
Londis 2208-Carling-StockUpNow-DoublePage-Spread.indd News.indd 92 1
10/12/2021 17:30:21
STOCK UP NOW £5.75
4
£ .50 Consumer offer 4 x 568ml
CARLING 568ML PMP NP10 M264322
Londis News.indd 93
10/12/2021 08/11/2021 17:30:21 10:42
Londis News.indd 94
10/12/2021 17:30:23
FOOD TO GO
Growing opportunity
Time to press GO
on food to go Londis retailers in all parts of the country are investing in food to go solutions in order to capture an increasing share of this exciting market.
Food to go is one of the key reasons for
Central to the store’s offer is food to go,
shoppers visiting a convenience store, and
and central to that particular offer is a
there is every reason to expect sales in this
dessert bar.
area to continue to grow significantly. Kopi first put a dessert bar in one of his
HAVE YOUR SAY… We introduced a food to go department as part of our most recent refit, and it has driven a 25% increase in sales in the store overall. Nishi Patel Londis Bexley Park
According to Lumina Intelligence’s UK
stores in 2019 under the Cream Hut brand,
Food To Go Market Report 2021, the UK
and the offer has been extended and
food to go market is forecasted to grow by
refined with each new store development
+31.6% to £15.3bn by the end of the year,
since.
and for this growth to continue into 2022 and beyond.
Products such as crepes and waffles are available every day from 2pm, while the
Many Londis retailers have seen the
same station serves cooked breakfasts
opportunity and are updating their store
and other hot food in the mornings and at
offer with new products and equipment to
lunchtime. A selection of cakes is available
capture sales at the important occasions
throughout the day.
– breakfast, mid-morning, lunchtime, afternoons and evenings.
DESSERT DELIGHT
Gelato is blended with milk to create the store’s signature milkshakes which, because of their unique ingredients,
Kopinath Kalanathan, known as Kopi,
delicious flavours and rich consistency, can
recently opened a Londis store in the
command a retail price of £4.95.
Hyde Park area of Doncaster dual branded as Freshgo’s.
Londis News.indd 95
“Milkshakes sell all day, as do the cakes
10/12/2021 17:30:23
Londis News.indd 96
10/12/2021 17:30:24
– there is very little work required for these – and then we have about 200 shoppers later in the day buying desserts,” he reveals. “Everything is made to order so shoppers can basically create their own dessert, and there is always big
1
Consider your store layout – make it easy for shoppers to locate the food to go area.
2
Create impact and theatre as soon as shoppers enter the store.
3
Think occasions – breakfast, morning, lunchtime and afternoon.
4
Start with coffee – Most shoppers cite this as their main reason to visit for food to go.
5
Milkshakes, slush brands and freshly made desserts bring new and younger shoppers into store.
FOOD TO GO
Top tips! demand for this in the evening.” The lunchtime occasion is also a key target, and sandwiches under the Tasty! label are made on-site. This level of control means that the store can offer a highly competitive meal deal of sandwich plus snack and drink for £3.
SCREEN STARS Londis Arborfield Stores near Reading, run by Rushi Patel and his father Mahendra, was recently expanded and refitted, and bringing in a food to go section was a key part of the plan. “We saw in Londis News that lots of other retailers were bringing in Food to Go machines, so we knew that we had to do the same,” says Rushi. As part of the refit, in came Rollover hot dogs, Fwip ice cream, F’Real milkshakes, Tango Ice Blast and Costa coffee machines. “People say the store reminds them of a cinema! Tango Ice Blast does really well, particularly when the weather is hot,
other tasty options such as salad pots.
and F’Real has really taken off, too. We’ve noticed that it’s mainly youngsters buying Tango Ice Blast, but just as many
Hot food and coffee is available at breakfast-time but also
adults as children are buying the F’Real milkshakes.
throughout the day, as part of a self-service food to go zone that also features Tango Ice Blast and F’Real machines.
“Food to go sells really well to all kinds of shoppers, it’s popular not only with the visiting workmen but also the
“Tango Ice Blast and F’Real are new to the area and they
locals.”
are going really well,” says Bahee. “They appeal to the
LOCAL HEROES
younger shoppers.”
Sales at Londis Spa Road
Local products are also a key
Service Station in Wiltshire are
part of the Food to Go offer
on an upward curve since Bahee
at Saravanan Chinnasamy and
Baheerathan took over the store
Karthik Marimuthu’s Londis store
and remodelled it under the
in Chinley.
Londis banner. Shoppers are offered a free Lunchtimes are sorted with a
Carr’s sausage roll when they
range of sandwiches and rolls from
buy a Costa coffee.
a local supplier, augmented with
IF YOU ARE INTERESTED IN SELLING FOOD TO GO, LOOKING TO REFRESH YOUR RANGE OR JUST WANT MORE INFORMATION, VISIT, WWW.BOOKER.CO.UK/EN/PAGES/FIT-FOR-THE-FUTURE
97 Londis News.indd 97
10/12/2021 17:30:25
HOUSE KEEPING
New year, new focus
Make a fresh start
for 2022!
There’s no better time than the early New Year period to take a fresh look at your store to make sure you are continuing to give the right impression to your shoppers throughout the year to come. LondisNews offers some tips on where to start.
Londis News.indd 98
10/12/2021 17:30:30
HOUSE KEEPING
Exterior
The best place to start on your store audit is outside as that’s the first thing new and existing shoppers see when they visit your store – and first impressions count: l Is the signage neat, tidy and clean? l Are all posters up to date and in good condition? l Has the exterior been swept and is it litter-free? l Do the exterior walls need fresh paint or professional cleaning? l Are the windows clean, tidy and free of clutter? l Do you have a bin available for shoppers?
99 Londis News.indd 99
10/12/2021 17:30:32
Stock up now
6X FASTER rate of sale
VS the next best-selling brand*
M269551 Minestrone • M222413 Cream of Chicken • M240014 Cream of Tomato • M269581 Mulligatawny • M282001 Beef Broth *Comparable Flavours Heinz vs Baxters. Source: IRI All Outlets GB, Average Weekly ACV WTD Value Rate of Sale, 52 W/E 17.07.21
Londis News.indd 100
10/12/2021 17:30:32
HOUSE KEEPING
Interior Once your shoppers step inside, what is the first thing they see? Does it make a good impression and is it how you want your store to be perceived? After that, take a good walk around the store, just the way a shopper would, and make sure that everything is just as you want it. Ask yourself: l Are the floors clean and clear? l Do all the lights work? l Is the ceiling clean and free of marks? l Are the shelves clean, neat and well merchandised? l Is there any old POS that’s dirty or no longer relevant? l Is all in-store signage accurate and in good condition? l Are all shelf edge labels and price tickets clean, tidy and up to date?
Health, Safe and Legal With the basics dealt with, it’s time to move onto more complex areas. Health, safe and legal are massively important issues and no more so than if you operate a hot food to go counter. Areas to pay particular attention to are those with specific hygiene challenges like milk chillers and hot and cold food storage and preparation areas. l Is the milk chiller spotlessly clean? l Have any hot food storage units been deep cleaned recently? l Have all chillers been serviced as specified by the manufacturer? l Are your temperature checks up to date, accurate and within safe guidelines? l Has the shelving in the soft drinks cabinet been thoroughly cleaned to remove sticky residues? l What about your food prep areas? It is a legal requirement that these must be cleaned/sanitised then left for 30 seconds before using again. l Is your EHO certificate displayed as it should be? l Is your CleanPro+ manual available to staff, and are they aware of it? l For products that you yourself package for sale, is the ingredient labelling fully compliant with Natasha’s Law?
101 Londis News.indd 101
10/12/2021 17:30:34
Londis News.indd 102
10/12/2021 17:30:34
HOUSE KEEPING
Store teams Clearly, one of the most important factors on how shoppers judge your store is how the staff are turned out. Some basic questions to ask yourself include: l Are all staff wearing clean uniform? l Are all staff welcoming customers with a hello and a smile? l Are staff that handle food wearing the appropriate protective equipment to keep them and your customers safe?
Storage areas While the shopper-facing parts of the store naturally get the most attention, it’s still vital that all storage areas are kept in good shape to avoid accidents, hygiene issues and out of date stock. Ask yourself: l Are the floor areas of any store spaces clean, tidy and trip-hazard free? l Has all shelving been checked recently to ensure it’s safe and sound? l Has all the stock in the storage room(s) been rotated properly to avoid out of date stock and wastage? l Do all of the lights in the storage spaces work? l Could re-configuring the stockroom make restocking of the shopfloor easier and quicker?
103 Londis News.indd 103
10/12/2021 17:30:36
Londis News.indd 104
10/12/2021 17:30:36
Londis News.indd 105
10/12/2021 17:30:37
Londis News.indd 106
10/12/2021 17:30:37
LONDIS PRE-SELLS
Get ahead of
the game
Future planning
Taking advantage of Londis pre-sells lets you get ahead of the game by making sure you get all the fantastic stock at great value prices you need to get the most out of key seasonal occasions.
With so much to take care of every day
seasonal periods and ensures that you
in your store, any opportunity you can
have the right range to make the most
find to reduce workloads and improve
impact and the biggest sales during each
forward planning, availability and profits is
important period.
worth grasping – which is why the Londis seasonal pre-sell programme is worth
KEY OPPORTUNITIES
a fresh look, if you don’t already take
The pre-sells have been built around the
advantage of it.
most important sales opportunities of the year including the obvious ones like Easter,
Londis pre-sells run three times a year
Halloween and Christmas, but also cover
in spring, summer and winter and offer
other important periods like ‘Thank You
participating retailers a huge selection
Teacher’, picnics, Valentines and New Year.
of benefits for minimum effort. All that you have to do is check out the pre-sell
This offers Londis retailers a great way of
documents, choose the lines you want
gaining priority access to extended ranges,
to buy in advance and get your order in
brand new products and great quality POS
by the closing date. This takes a lot of
to bring the offers to life in your store.
the stress involved in buying around key
Londis Pre-Sells Spring Summer Winter
Londis News.indd 107
10/12/2021 17:30:38
Londis News.indd 108
10/12/2021 17:30:38
PRE-SELLS
Perfect for… Londis pre-sells let you get ahead of the game during vital seasonal opportunities such as:
Vitally, every single product featured in all
BENEFITS GALORE
three pre-sells delivers a minimum of 20%
By ordering in advance, you free yourself
POR – with many lines offering far higher
and your team up to focus on serving
l Valentines Day
PORs.
shoppers and keeping the store in top-top
l Mother’s Day
condition when those seasonal occasions
l Easter
The pre-sells also provide easy access
roll around, safe in the knowledge that all
to Booker Group-exclusive products
those key products and accompanying
which help drive footfall, sales and profits
POS are ordered and in the system.
l ‘Thank You Teacher’
them a vital point of difference over the
What’s more, by buying into pre-sells,
l Back to School
competition.
you also gain access to extended credit
l Picnics
and you are automatically eligible for
l Gifting
for Londis retailers, as well as giving
In the current Winter pre-sell, for instance,
a programme of pre-sell prizes and
over 160 new products were featured as
incentives such as free stock and vouchers.
well as 13 Booker Group-exclusive lines.
l Halloween
l Party Season l New Year
Additionally, every retailer that participates
109 Londis News.indd 109
10/12/2021 17:30:40
YOU’VE GOT VELO Velo is a discreet pouch containing nicotine which you put discreetly under your lip next to your gum - then the nicotine is released and absorbed.
STOCK UP NOW!
0 5 . £6 EA
CH
Refresh your supplies and stock Velo. This product contains nicotine and is addictive. For adult nicotine consumers only. For trade Use only not to be left in sight of consumers.
Londis News.indd 110
SKU DESCRIPTION VELO Ice Cool 10mg
SIZE 1x10
CODE M260252
VELO Freeze 11mg VELO Polar Mint Nano 4mg
1x10 1x10
M272215 M272216
10/12/2021 17:30:40
PRE-SELLS
in the pre-sells has the opportunity to buy extra stock to support the exceptionally popular ’12 Deals of Christmas’ promotion. This year’s 12 Deals of Christmas promotion was extended in response to the enormous success of the previous campaign and has been helping, and continues to help, retailers drive new and existing shoppers to their stores all the way from the end of September until the start of the new year. The weekly deals cover a huge array of key categories and help retailers make the very most of the Halloween, Big Night In and Festive shopping missions opportunities. In other words, 12 weeks of fantastic footfall, sales and profits for Londis retailers all dealt with in one simple pre-sell order.
THE BENEFITS Why take advantage of pre-sells? There are many great reasons to make use of pre-sells, such as: l Great opportunity to buy into extended ranges l Tailored products to leverage key seasonal events l All products have a guaranteed minimum POR of 20% l Exciting NPD l Booker Exclusive products l Prizes and Incentives l Bespoke POS to highlight products in store l Opportunity to purchase extra stock to support 12 deals of Christmas l Establish a real point of difference from the competition l Drive footfall and cash profit
SPRING FORWARD The Spring pre-sell is set to help retailers start 2022 with a bang and features more than 30 new products and 15 Groupexcusive lines that will take the hard work out of getting ready for Valentine’s Day, Mother’s Day and Easter. The Spring pre-sell also offers lots of chances to win everything from Cadbury’s Hampers and Amazon vouchers to cash prizes. The pre-sells provide a fantastic opportunity to make sure that you have ordered all of the products and categories you’ll need to make a huge success of all key seasonal opportunities – and will leave you to look after your team, your store and your shoppers. Look out for the forthcoming Summer pre-sell and speak to your RDM if you have any queries or you need any help when completing your pre-sell orders.
111 Londis News.indd 111
10/12/2021 17:30:41
Londis News.indd 112
10/12/2021 17:30:42
GUEST COLUMN
Saving money on energy
Energy supply problems?
Booker can help. Given the current situation in the energy industry, many retailers may be concerned about ensuring they are getting the best possible deal, Catherine Marston, Sustainability Manager at Booker, explains how Booker can help if you are facing challenges with energy suppliers, as many retailers are.
The energy sector is facing immense
electricity now or very soon, please do not
difficulties at the moment, as retailers will
panic. We can help.
undoubtedly be aware. Several major suppliers have already gone under and
Firstly, it’s a good idea not to agree to a
many retailers will of course be concerned
new supply contract over the phone from
about securing supply and ensuring they
someone you do not know or have never
are getting the best possible deal for their
spoken to before. Additionally, do not
business.
give out information about your current supply, suppliers, current rates or general
It’s likely that you have already been
information to people you do not know –
approached by brokers, but before you
they may exploit it.
commit to a new contract, remember that Booker can help.
Instead, call Saffron Business Solutions for free and impartial advice and to discuss
Through Saffron Business Solutions, formerly
the best way to procure you a new energy
Booker Energy, we are able to work with
supply contract. It is a free to customer
you and help you secure the best deal for
service; there are no tricks and they will
your store. Saffron have been procuring
never try to sell you a contract over the
energy supply contracts for Booker and their
phone.
customers for over 15 years. They will advise, support, and explain the If you need a new electricity and/or gas
best way to get a new ‘best price, best
supply contract now or in the very near
fit’ contract and put you in control of the
future, don’t panic and don’t feel you need
process. Pricing is clear and transparent and
to rush into new agreements. There is a
you will be assured the best market price for
solution: Saffron can help you take control
gas, electricity and water supply contracts.
of the situation and choose the best deal for
Saffron also provides lifetime support, the
you.
best available credit terms and no hassle billing, as well as making switching suppliers
It is true that, for a number of unrelated
as pain-free as possible.
reasons, gas and electricity prices are very high at present causing serious concern
Simply call them on 03448 222 802 or visit
for businesses and difficulties for suppliers.
www.sb-solutions.co.uk
So if you do need a new supply of gas or
113 Londis News.indd 113
10/12/2021 17:30:42
Snowshock full page brand advert.qxp_Layout 1 06/09/2021 10:45 Page 1
DRINKS TO GO! FREE
BOOK TODAY
NO COMMITMENT CONSULTATIONS
Snowshock is the one stop shop for all your drinks to go needs. We supply everything you need from machines to consumables. The UK’s most protable slush and iced products range. An expert partner at your side bringing you maximum prots.
Still the strongest seller & Britains favourite slush The mainstay of drinks to go. • • • • •
Fizzee carbonated slush puts more money in your pocket than its rivals! Better quality, lower prices, more profit!
Free stock to more than cover the cost Monthly payments* Try before you buy* On-site warranty Exceptional back up and support
The UK’s newest, tastiest and best value carbonated slush. You can’t buy Fizzee in cans or bottles which gives it a strong advantage when it comes to unbeatable sales.
76%
84% PROFIT MAR GIN
PROFIT MARGIN
LARGE FREE STOCK PACK
87% PROFIT MAR GIN
Iced Coffee is a rapidly growing market, this is the product the UK has been waiting for! Frappina – is the only ready to drink, dispensed iced coffee in the UK, it is fantastically popular and growing every day. Low cost bundle including free stock and no waste.
We sell the worlds best ice cream machines, at unbeatable prices.
57%
The real profit in ice cream is a good soft ice cream dispenser. The compact, high performance yet efficient machine from Snowshock is more than capable of meeting any shops needs. Self serve is definitely an option and easier than you think to set up. Snowshock’s set up for Self Serve Ice Cream is a game changer in it’s simplicity and tried and tested operation.
PROFIT MAR GIN
*T&Cs Apply
ENQUIRY LINE
0330 053 6132 Londis News.indd 114
Same price to call as 01 or 02 landlines including from mobiles
www.snowshock.com
sales@snowshock.co.uk 10/12/2021 17:30:45
VIEWPOINT: ACS
The local shop landscape
Community
s r e t t a m
In 2012, we launched the first edition of
growth in the number of stores accepting
our Local Shop Report, looking at the
contactless payment.
stores operating in the convenience sector, the retailers running those stores, and the
Working hours have also shifted significantly
people working in and living around them.
over the last year, although we expect this is
The report has grown over the last decade
a temporary change rather than a permanent
to become a comprehensive summary
trend. Colleagues in convenience stores
of our sector, now in its 10th edition,
worked a combined 9.6m hours over the
following local shops through significant
last year, an increase of over a million on the
legislation changes, increased consumer
year before. At all times, but especially this
demand, mergers, acquisitions, Brexit, and
year, we cannot understate the importance
of course a global pandemic. We use the
of the 392,000 colleagues keeping local
Local Shop Report every day to inform our
shops going, keeping the shelves stocked
conversations with government, the media
for customers and going the extra mile for
and the industry.
local people.
So what does this year’s Local Shop
Over the last decade, the Local Shop
Report tell us about how retailers and their
Report has demonstrated to Government
colleagues have fared over the last 12
the incredible work that retailers and their
months? The first thing that stands out is
colleagues are doing in every community
that despite the huge disruption faced by
across the UK. Convenience stores have
the entire world throughout the pandemic
never been more relevant or important
and even now with supply chain shortages,
to their customers, and as we move on to
the sector has remained remarkably
the next phase of the pandemic, which is
consistent. Sales, as they have in every year
hopefully based on recovery rather than
since we started putting together these
restrictions, we will continue to send the
reports, are on an upward trend; retailers
clear message to Government that local
are investing north of half a billion pounds a
shops are worth celebrating at the heart of
year in improving their offer for customers,
their communities.
and four in five stores are active in their communities. There are, however, some changes in the way that stores are run that have been accelerated as a result of the pandemic. Social media engagement for
For more visit information .uk www.acs.org
retailers has always been a bit of a slow burner, but this year has seen a significant jump in the percentage of stores that are active on platforms like Facebook, with more than one in ten now reaching younger customers
on TikTok. We’ve also seen a continued
James Lowman ACS Chief Executive
115 Londis News.indd 115
10/12/2021 17:30:45
LET'S CELEBRATE
with our new members and longstanding partners
Londis Porthcawl.
New stores
Londis – Pear Tree Local Rugeley, Staffordshire
Londis – Clifton Service Station Morpeth, Northumberland
Londis – Cinderford service station Cinderford, Gloucestershire
Londis – MPK Maltby Rotherham, South Yorkshire
Londis – S Vaakeesan West Mersea, Essex
Londis – MPK Carrington Nottingham
Londis – Bugbrooke Stores Bugbrooke, Northamptonshire
Londis – Penmachno Conwy, Mid Glamorgan
Londis – King Street Aberdeen
Londis – Shirley Southampton, Hampshire
Londis – Long Street Leicester
Londis – Broomlea Crescent Inchinnan, Renfrewshire
Londis – Downham Way Bromley, Kent Londis – Dale Valley Stores Southampton, Hampshire Londis – Greenock Inverclyde, Renfrewshire Londis – Tilshead Garage Salisbury, Wiltshire Londis – Hampden Gardens Aylesbury, Buckinghamshire Londis – Sutton St James Store Spalding, Lincolnshire
Londis – Wingfield Post Office Rotherham, South Yorkshire
Londis – Wolverhampton Road Walsall, West Midlands
Londis – Porthcawl Porthcawl, Mid Glamorgan
Londis – Freshgo’s Acomb, West Yorkshire
Londis – Cambuslang Glasgow
Londis – Chesham Chesham, Buckinghamshire
Londis – Nicholas Filling Station Great Yarmouth, Norfolk
Londis – Sawston Cambridge
Londis – Broomfield Strathclyde
Londis – Northwood Post Office Ramsgate, Kent
Londis – Park Hill Provisions Sheffield, South Yorkshire
Londis – Market Deeping Market Deeping, Lincolnshire
Londis – Boston Spa Wetherby, West Yorkshire
Londis – Bedhampton Havant, Hampshire
Londis – NTS Weoley Service Station Birmingham
Londis – Duke Mini Market Maesteg, Mid Glamorgan
Londis – Smokers Cabinet Great Yarmouth, Norfolk
Londis – Howdles Lane Brownhills, West Midlands
Londis – Allhallows Rochester, Kent
Londis – Brighton Road Supermarket South Croydon, Surrey
Londis – Quay Stores Deeside, Cheshire
Londis – Village News Halifax, West Yorkshire Londis – Clifton Stop n Shop Clifton, Nottinghamshire
Londis – Shavira Food & Wine Halifax, West Yorkshire Londis – Shieldhall Falkirk, Stirlingshire Londis – Ryhmney Tredegar, Caerphilly Londis – Barons Court London Londis – Agbrigg Wakefield, West Yorkshire Londis – Ripponden Road Oldham, Lancashire Londis – Codicote Hitchen, Hertfordshire
Londis – Candy Less Baring Road, London
Londis – Clarkston Road Glasgow, Lanarkshire Londis – Clanfield Waterlooville, Hampshire Londis – Weelsby Street Grimsby, Lincolnshire
Londis – Cranley Parade London
Londis – MPK Tean Stoke-on-Trent, Staffordshire
Londis – Village Foods Market Sydenham, London
Londis – Texaco Pensaurn Newcastle Emlyn, Carmarthenshire
Londis – A & B Convenience Store Pontypool, Gwent
Londis – Towy Service Station Carmarthen, Dyfed
Londis – Watchgate Mini Mart Dartford, Kent
Whistlestop – Peterborough Peterborough, Cambridgeshire
Londis – Tollhouse Lane Leicester
Whistlestop – Royal Berkshire Hospital Reading, Berkshire
116 Londis News.indd 116
10/12/2021 17:30:49
LONDIS BIRTHDAYS
Londis birthdays Many happy returns to all those celebrating their time with us. More than just a brand, Londis is a family of like-minded convenience retailers whose focus is to provide a much-needed service to their local community
5
1
Londis Bridgeway Stores Canterbury, Kent
2
Standens Barn Supermarket Northampton
3
Londis Caterham Caterham, Surrey
4
Londis Stanley Park Carshalton, Surrey
5
Dimond Stores Pembroke Dock, Pembrokeshire
6
Sudbury Service Station Sudbury, Derbyshire
7
Londis Norman Road St Leonards on Sea, East Sussex
YEARS
8
9
10
11
10
Anish’s Mini Supermarket East Grinstead, West Sussex Bedfont Lane Service Station Feltham, Middlesex
13
Somerton Store Somerton, Somerset
14
P & J Stores Kettering, Northamptonshire
15
Canford Convenience Store Bournemouth, Dorset
18
19
YEARS
20
21
24
25
26
15
27
YEARS
28
29
Londis 6 The Parade Felbridge, West Sussex
Butlers of Cleobury Mortimer, Shropshire
17
23
Rimmers of Woolton Road Liverpool
12
16
22
20
30
YEARS
31
Trading London Walton-on-Thames, Surrey Londis Bulwell Bulwell, Nottinghamshire Londis Newmarket Newmarket, Suffolk The Convenience Store Swindon, Wiltshire Ringlestone Post Office Maidstone, Kent Londis Heald Green Cheadle, Cheshire Londis 47 Penny Lane Liverpool Londis Banstead Banstead, Surrey Bridge Garage Welshpool, Powys Newport Mini Market Brough, East Riding Peter Robinson, Londis Dimond Stores, Pembrokeshire.
Londis Gilwern Abergavenny, Monmouthshire Sadberge Filling Station Darlington, County Durham Chapel House Filling Station Newcastle-upon-Tyne, Northumberland
5
YEARS
Londis East One Retail London Londis Central Glasgow Londis 107 Bermondsey Street London
117 Londis News.indd 117
10/12/2021 17:30:55
Dreaming of a purple Christmas? Our Quality Street ® The Purple One Hot Chocolate and Latte are back.
Quality Street® The Purple One Hot Chocolate Quality Street® The Purple One Latte
Offer our festive limited edition drinks in your store today!
Available in selected stores. Subject to availability. ® Reg. Trademark of Société des Produits Nestlé S.A.
Londis News.indd 118
10/12/2021 17:30:55
s i d n o L the m u r o F l i Reta
LONDIS RETAIL FORUM
. .. r e h t e g o t g in Work
NATALIE LIGHTFOOT
Londis, Lanarkshire, Glasgow Tel: 0141 7710490 Mobile: 07915 059101 Email: londis.solo@hotmail.com
JAMIE WOOD
St. Michael’s Services, Dumfries Tel: 01387 254304 Mobile: 07759 260621 Email: stmichaelsservicesltd@gmail.com
TERRY CATON
Londis, Chesterfield, Derbyshire Tel: 01246 208565 Mobile: 07769 644853 Email: tcaton.londis@gmail.com
BEN SIMONS
Londis, Lechlade, Gloucestershire Tel: 01367 252202 Mobile: 07901 711659 Email: ben@oxringltd.com
ROGER PERRY
Londis, East Riding, Yorkshire Tel: 01964 544200 Mobile: 07786 330164 Email: perryroger9@aol.com
ASHTON GARDNER
Gardner Garages, Cheltenham, Gloucestershire Mobile: 07826 857797 Email: ashton@gardnergarages.co.uk
ALPESH PATEL Londis, London N4
SARAH COPE
Londis, Lynton, Devon Tel: 01598 753326 Mobile: 07808 831379 Email: scope71@hotmail.co.uk
Tel: 020 8340 1919 Mobile: 07939 944557 Email: alpeshspatel@hotmail.com
ARJAN MEHR
Londis, Bracknell, Berkshire Tel: 01344 425565 Mobile: 07710 567008 Email: arjanmehr@aol.com
STEVE BASSETT
Londis, Weymouth, Dorset Mobile: 07875 286657 Email: steedthrust@googlemail.com
Supporting the Londis retail family! Londis News.indd 119
RAMESH SHINGADIA
Londis, Caterways, West Sussex Tel: 01403 265949 Mobile: 07885 625376 Email: rameshshingadia@aol.com
We are always happy to hear from you, so please give us a call or send us a message on our contact details above…
119 10/12/2021 17:31:01
Londis News.indd 120
10/12/2021 17:31:04