Lotus Lounge laid back luxury
brand manual
LOTUS LOUNGE BRAND MANUAL
WELCOME
Since 2021, the name Lotus Lounge has embodied excellence in cuisine and dining atmosphere. The Lotus Lounge is a destination dining experience, offering a fusion of Asian and Mexican cultures that brings together taste, sight and sound. We foster a unique and unforgettable social experience that is designed to evolve throughout the night, taking our guests from dining to drinking to dancing and leaving them with unforgettable and joyful memories.
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LOTUS LOUNGE BRAND MANUAL
Contents BRAND UNIVERSE 9
Vision and Mission Inspiration and Concepts Communication Pillars Brand Essence
BRAND IDENTITY ELEMENTS 15 Logo and Signature Color Variations Clear Space Unacceptable Uses Typography Color Palettes Image Library
SELECTED IDENTITY APPLICATIONS 27 Business Stationery Business Cards Letterhead + Second Sheet No.10 Envelope
PRINT EPHEMERA 37 To-go food containers Chopstick wrapper Menu Gift Bag Apparel
DIGITAL MEDIA 40 Desktop/Website Tablet/Website Phone/Social Media
ENVIRONMENTAL SIGNAGE 43 Interior signage Exterior signage
VEHICLE WRAP 44 CONTACT INFORMATION 47 For Questions Design Inquiries Legal Information
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LOTUS LOUNGE BRAND MANUAL
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Brand Universe
The essence of the Lotus Lounge brand is how the world sees, talks about, and experiences the Lotus Lounge. Our public image is the sum of all impressions made in all communications. A strong identity captures the essence of an organization’s purpose. A well-branded institution projects a unified character that effectively reinforces its various activities. Use this guide to inform what we do and say, express how we look and speak, and, most importantly, remember why we do it.
LOTUS LOUNGE BRAND MANUAL
VISION
To empower our family of associates to provide an exceptional guest experience served up with authentic local culture and unforgettable flavor.
MISSION
We create memorable experiences inspired by the heart and soul of Mexico City and Asian inspired cuisine. Whether they stay for one drink or for the whole evening, guests leave the restaurant with a sense of enjoyment and fulfillment that stays with them long after they have left, like the echo of a bell.
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INSPIRATION AND CONCEPTS
Lotus Lounge is a brand that balances sophistication and relaxation, creating an atmosphere that is personal, intimate, and youthful. It is the perfect energetic night-life and party atmosphere, enriched with eclectic, lush, panoramic, and natural surroundings.
COMMUNICATION PILARS
Restaurant + Bar Asian Fusion Cuisine Vegetation + Light Versatility Mexican Tradition + Culture Panoramic Views Luxury and Relaxation
LOTUS LOUNGE BRAND MANUAL
BRAND ESSENCE
The first step in the creative process was to open our eyes to what was around us— the people, places, images, colors, sensations. This wealth of inspiration became the focal point of a photographic immersion, deepening our knowledge of the Lotus Lounge. These concepts emerged at the pinnacle of who we are, what we stand for and what we promised to deliver.
Customers will be wowed and desire to return because of this restaurant’s unforgettable views, unique cuisine experience, fun yet sophisticated atmosphere, excellent service, and creating memorable experiences. Our visual language is based on our fusion of Asian and Mexican cultures, the vibrant vegetation that fills the interior space with life and color, and the panoramic views that expand our horizons and enlighten the atmosphere.
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LOTUS LOUNGE BRAND MANUAL
Brand Identity Elements
A brand is more than just a logo. And a logo is more than just a mark or symbol. A logo must work with other design elements to seamlessly adapt across colors, dimensions, and uses. This is called a logo identity system. The Lotus Lounge has created a logo system that is flexible enough to be broken apart or used in totality, depending on the design need.
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LOTUS LOUNGE BRAND MANUAL
LOGO
min width = 0.55 in or 52.8 pixels
SIGNATURE
Lotus Lounge laid back luxury
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LOGO + SIGNATURE
min width = 0.89 in or 85.44 pixels
Lotus Lounge laid back luxury
SIZE PARAMETERS
The Lotus Lounge logo may be resized as necessary. However, it should follow minimum
size requirements to ensure that it is still readable, even when scaled to smaller dimensions.
LOTUS LOUNGE BRAND MANUAL
COLOR VARIATIONS
Lotus Lounge laid back luxury
Lotus Lounge laid back luxury
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CLEAR SPACE
Our logo must have space to breathe, with rules concerning spacing and margins. It should not be cramped or overshadowed by other visual distractions.
The logo's clear space equals the height of the logo at 50% size around all edges of the logo, which should be free from other graphics and interference.
LOTUS LOUNGE BRAND MANUAL
UNACCEPTABLE LOGO USES
The consistent and correct application of the Lotus Lounge signature is essential. Always follow the standards presented in these guidelines. The examples on this page illustrate some of the unacceptable uses of the restaurant signature.
• Never alter the proportions of the logo in any way. • Never distort the shape of the logo. • Never put other words or phrases inside the logo. • Never substitute type in the logo. • Never rearrange the elements of the logo, unless there is a special usage. • Never tilt the logo. • Never alter the colors in the logo. • Never add elements inside or over the logo.
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Lotus Lounge
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Laid Back Luxury lotus lounge
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LOTUS LOUNGE BRAND MANUAL
TYPOGRAPHY
Two standardized fonts have been chosen for the Lotus Lounge brand identity. They are to be used in all printed and online communications. Each of the typefaces was selected for its visual compatibility with the hotel and for its ability to convey a personality that is consistent with our brand story. Only use the weights and styles shown on this page.
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PRIMARY TYPEFACES poppins extra light - tracking 10 abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890
POPPINS REGULAR CAPS - TRACKING 130 ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890
SECONDARY TYPEFACES
Look Script Regular abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 poppins semibold - tracking 140 abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890
LOTUS LOUNGE BRAND MANUAL
PRIMARY COLOR PALETTE
The primary color palette is our resting place. For instance, use these colors sparingly only on white, black, or photography.
SECONDARY COLOR PALETTE
The secondary palette consists of three main colors. These colors complement the primary palette and are used to create a rich harmony as the brand identity expands out to a variety of brand touchpoints.
Dark Green
Light Green
CMYK: 64 41 100 28
CMYK: 52 25 100 4
RGB: 87 102 43
RGB: 136 153 3
#57662b
#889903
Dark Pink
Light Pink
Gold
#ffccce
#fbcc34
RGB: 242 126 147 CMYK: 0 64 23 0 #f27e93
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PATTERN
LOTUS LOUNGE BRAND MANUAL
IMAGE LIBRARY
A carefully managed approach to selecting photography and/or illustration will distinguish the Lotus Lounge brand and create a lasting impression. The general photographic categories for image selection are environment, architecture, food and drink, and people. Using images from these categories can help support the brand story. It is important to select imagery that is dynamic, celebratory, and emotionally engaging.
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LOTUS LOUNGE BRAND MANUAL
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Selected Identity Applications Business Stationary Print Ephemera Digital Media Environmental Signage Vehicle Wrap
LOTUS LOUNGE BRAND MANUAL
BUSINESS STATIONERY
The business stationery is used for branded communications. The following specifications are to be used with the primary signature, colors and fonts.
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LOTUS LOUNGE BRAND MANUAL
BUSINESS CARDS
The front of the business card contains the restaurant logo and signature. All contact information and website are located on the back. Colors used are full-color CMYK. Stock used is Potlatch McCoy Silk Cover, 100#. Satin aqueous coating should always be used on both sides to ensure maximum quality and protection from scratching.
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LOTUS LOUNGE BRAND MANUAL
LETTERHEAD + SECOND SHEET
The letterhead contains the logo and signature and contact information. The second sheet contains only contact information. Adequate white space around the logo allows the logo to be prominent. A general writing space for the company, person, and address uses the margins. Colors used on the front of the letterhead are full-color CMYK. Stock used is Mohawk Navajo Writing, 28 lb. Brilliant White.
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LOTUS LOUNGE BRAND MANUAL
NO. 10 ENVELOPE
The #10 two-color square flap envelope contains the restaurant logo and signature and contact information. Colors used on the parent sheet of this converted envelope are full-color CMYK. Stock used is Mohawk Navajo Writing, 28 lb. Brilliant White.
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LOTUS LOUNGE BRAND MANUAL
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Print Ephemera
Ephemera helps people identify and experience the restaurant. All print ephemera will utilize the Lotus Lounge signature and supporting photographic and illustrative imagery. Colors used are full-color CMYK.
LOTUS LOUNGE BRAND MANUAL
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LOTUS LOUNGE BRAND MANUAL
Digital Media
Digital media will be accessed through a website and Instagram as a driving force of advertising and sharing our brand story. We will encourage people to engage us with photos of themselves in our beautiful space and with our exceptional exhibits. Special events can also be promoted here.
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LOTUS LOUNGE BRAND MANUAL
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Environmental Signage
Signage helps people identify, navigate, and understand environments. All interior directional signage will utilize the restaurant signature and supporting photographic and illustrative imagery.
LOTUS LOUNGE BRAND MANUAL
Vehicle Wrap
All vehicle wraps will utilize the restaurant’s primary signature and supporting photographic or illustrative imagery.
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LOTUS LOUNGE BRAND MANUAL
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Contact Information FOR QUESTIONS
Maria Estrada Account Executive 619 733 8818 mestrada@ lotusloungemx.com/faq
DESIGN INQUIRIES
Logan Fleming Creative Director 858 345 8824 lfleming@lotusloungemx. com/design
LEGAL INFORMATION lotusloungemx.com/ legals
Av. Paseo de la Reforma 509 -Floor 56, Cuauhtémoc, 06500 Ciudad de México, CDMX, México lotusloungemx.com