It doesn’t matter if you’re the best in town if you’re hiding in plain sight.
So, start by checking the following:
Have you claimed your Google Business Profile?
Are your listings consistent across platforms?
Is your information on listings accurate?
Do you have fresh reviews?
Is your website helping — or hurting — you?
Do you have enough backlinks?
If you answered “no” to any of these, it’s time to make a change.