Has Your Business Started Preparing For Halloween 2023 - Shredded-Paper

Has Your Business Started Preparing For Halloween 2023 Shredded-Paper Putting aside all the obvious gags about how scary it can be to simply run a business these days, Halloween can be a genuinely great time of year to target some customers who might not have previously purchased from your business or store (as well as, of course, tempt back past shoppers). In fact, did you know that estimated Halloween spending in the UK has steadily climbed over the years, from £230 million in 2013, to what is expected to be north of £770 million in 2023? That’s a lot of money your business could capture a share of, by adopting savvy approaches to its Halloween positioning and marketing. So, let’s take a look at some of the things you could do. Offer your customers a ‘trick or treat’ Almost anyone who is even vaguely familiar with Halloween knows about “trick or treating”. So, why not incorporate it into your business’s Halloween marketing efforts in some way? One thing you could do if you operate an ecommerce store, for example, is have a pop-up that greets your customers as soon as they land on your site. You could make a bit of a game of it, by asking the visitor whether they want a trick or a treat this Halloween. If one of the options turns out to be a discount, and the other is free delivery, the customer really will “win”, whichever one they choose. Incorporate subtle Halloween colours across your store, website, and even packaging Not everything that you could do to make your business visibly “Halloween-ready” needs to be overt. After all, there are only so many pumpkins you can put in your shop window, and only so many times you can play “Thriller” or “Ghostbusters” while customers are browsing your wares at your brick-and-mortar outlet. Halloween colours are a case in point; hues like bright red (for blood) or orange (for pumpkin) can be added as mere accents to such things as your store’s website design and window displays, to evoke an understated, but undeniable “sense of dread” (as Super Hans from Peep Show might say).