SERENMARE Digital Detox Yachting Experience by Olivia Brown

SERENMARE

Digital Detox

Yachting Experience

LIVING EXPERIENCES

Olivia Brown

LIVING EXPERIENCES

SERENMARE

Digital Detox

Yachting Experience

Introduction 1-2

Table of Contents 3

Disconnect to Reconnect 4

Research 5-12

Design For e User 13-28

Floor Plans 29-32

Final Design 33-40

DISCONNECT TO RECONNECT WITH SERENMARE

RESEARCH

THE QUESTION

How can a yacht-based hospitality experience be designed to create a digital detox environment with principles of biophilia to enhance well-being and create a healthy work-life balance for professionals?

PROBLEM AND SOLUTION

Professionals find themselves using technology every day to meet the demands of their work. This constant interaction with technology, from emails to phone calls and notifications, can lead to over-simulation and interfere with their mental and physical health. The lack of boundaries with technology disrupts their work-life balance, making it diﬃcult for them to unplug, decompress, and prioritize their well-being.

The yacht will provide a tech-free space for professionals to disconnect and engage with nature. Using biomimicry in materials and design, the yacht will foster mindfulness, relaxation, and a restored work-life balance. Curated activities will oﬀer immersive, stress-reducing experiences, promoting wellness and mental clarity. The project demonstrates how intentional design can naturally create a harmonious balance between work and life.

SMARTPHONE USE

DURING HOLIDAYS

Smartphones were the most widely used smart device, with 97.9% of respondents reporting using them on a daily basis.

48% of participants reported using their mobile phones less over the holidays than they do on a daily basis.

INTERNET USE

More than half of the world’s population utilizes the internet every day.

SOCIAL MEDIA

Used actively by 37% of the worlds population.

SMARTPHONE OWNERSHIP

66% of the worlds population possesses a smart phone.

WILLINGNESS TO REDUCE USAGE

Only 13.5% of respondents showed a readiness to fully avoid using smart gadgets during their vacation.

In terms of social media, 37.9% of respondents stated they would be ready to reduce their usage when traveling.

SITE ANALYSIS

LOCATION

Located on the northern most tip of Key Largo, Florida.

Ocean Reef club oﬀers a luxury private experience for all members.

SIZE AND CAPACITY

Providing a variety of slips to accommodate boats of varying sizes. In addition to oﬀering a comprehensive range of services to all boaters, ORC has the capacity to accommodate 175 slips.

SECURITY AND MAINTENANCE

•24/7 security and clearance for boats and guests

•Daily boat check-in service in the owner’s absence (power and waterline monitoring)

•Waste removal & water quality control

GUEST SERVICES

•Complimentary facilities: Showers, laundry, and restrooms

•Luggage assistance upon arrival and departure

•Concierge service available for guests

Mail service, messaging, and daily newspaper delivery

•Transportation to and from the docks

L35 OCEAN REEF DR. #200 KEY LARGO, FL 33037

ACCESSIBILITY

Air Access: Ocean Reef Club Airport (07FA)

•Private airport exclusively for ORC members and guests

•5,000-foot runway, accommodating private jets and charter flights.

•Diverse Water Access: The unique position between the Atlantic Ocean and the Gulf of Mexico provides an array of boating, fishing, and sailing opportunities.

VESSEL SERENMARE

2009 SHIPYARD

ICON YACHTS

Why “ SERENMARE”

Mare’ means ‘sea’ in Latin, symbolizing the ocean’s tranquility, while ‘Serene’ represents peace and relaxation—together, SereneMare embodies a calm and restorative retreat at sea.

VESSEL

SPECIFICATIONS

LENGTH OVERALL 54.97 METERS (180’-4”)

LENGTH OF THE WATERLINE 49.14 METERS (161’-02)

BEAM 10.25 METERS (33’-07”

DRAFT(MAX) 2.93 METERS (9’-07”)

DRAFT (SHALLOW) 2.69 METERS (8’-10”)

CRUISE SPEED 12 KNOTS

HULL MATERIAL

SUPERSTRUCTURE MATERIAL

GROSS REGISTERED TONS

PROGRAMING

DESIGN FOR THE USER

Serene Renewal

The design embodies a sanctuary where leisure and tranquility drift into one another naturally, drawing inspiration from the organic flow of natural forms.

Curvilinear lines and gentle repetitions evoke the rhythm of waves, creating a seamless connection between interior and exterior spaces. This harmony of forms invites guests to immerse themselves in a space that nurtures relaxation, reflection, and renewal, encapsulating the serene essence of drifting through open water.

REFLECTION

Visual Identity

Work-life Balance

• Seeks strategies to balance business passion with personal fulfillment and downtime with work-life balance.

GOALS GOALS

DAVID TAYLOR

SVP of Operations at a National Insurance Firm

Age: 40

From: Seattle, WA

Relationship status: Divorced Family: 3 Kids

Hobbies: -Boating -Tennis -Fishing -Car Collector -Music -Dining -Wine lover -Architecture

Relaxation

• Desires an environment that promotes calmness and a slower pace, free from business demands.

AVA MAULDIN

Tech Influencer & Entrepreneur

Age:28

From: San Francisco, CA

Relationship status: Engaged Family: No Kids

Hobbies:

-Painting -Baking

-Ice Skating -Working Out

-Golfing -Blogging -Biking -Fashion

SOPHIA MURRAY

Entrepreneur & Founder of a Sustainable Fashion Brand

Age:34

From: Miami, FL

Relationship status: Married

Family: 1 Kids

Hobbies:

-Shopping -Cooking

-Crafts -Photography

-Reading -Yoga

-Pottery -Kayaking

Creative Reset

• Hopes to spark new creative ideas without the distractions of constant notifications.

ALEX THOMPSON GOALS GOALS

Investment Banker & Real Estate Owner

Age:35

From: Carmel, CA

Relationship status: Divorced Family: 2 Kids

Hobbies:

-Car Shows -Wine Tasting

-Watches -Yachting

-Wind Surfing -Donating

-Golf -Fine Art Collector

Health

• Interested in improving health by reducing stress, sleeplessness, and reliance on work for self-worth.

BUBBLE DIAGRAM

SECONDARY ADJACENCY

PRIMARY ADJACENCY

LIVING QUARTERS

WELLNESS SPACES

DINING AREAS

INITIAL SKETCHES

CORE RETREAT ELEMENTS

REFLECTION BALANCE GROWTH WELLNESS

Reflection means stepping back from the constant demands of work, technology, and day-to-day responsibilities to take time for introspection.

Whether it’s discovering new strategies to manage stress, reigniting creativity, improving leadership skills, or deepening their understanding of themselves, growth means leaving the retreat with actionable insights.

EXPERIENCE

We value unique, meaningful experiences that oﬀer luxury, exclusivity, and tranquility. We provide opportunities to engage with nature and wellness activities.

Finding harmony between work and personal needs through mindfulness, relaxation, and disconnection, fostering a sustainable balance with technology and self-care.

Wellness goes beyond physical health to encompass mental, emotional, and even spiritual well-being. It involves engaging in activities that reduce stress, improve mindfulness, and promote overall health.

USER JOURNEY

Bon Voyage!

Before arrival, guest discover “Digital Detox” through business colleagues, ads on social media, and luxury travel timeshares. This highlights the essential experiences and opportunities the retreat has to oﬀer. Catching their eye and encouraging them to take a step back and notice their negative interaction with social media, making their time at the retreat even more impactful.

Immersion

After settling into their cabins and signing up for their sessions, guests will begin their immersion into the retreat. Activities will be designed to keep them fully engaged, helping to shift focus away from the absence of technology and into the present moment.

Step Ashore

After returning to their daily routines, guests will receive reminders of the changes they made on board. Team members will reach out for feedback on their experience and inquire about suggestions for future retreats. They will also encourage guests to return and invite family or friends to join them next time. Guests will be given tips on what they can continue to challenge themselves to accomplish without technology on hand.

Guest will be greeted by staﬀ for the onboarding experience. Highlighting the boundaries of technology they will be experiencing. The guest will then hand over their technology into safekeeping to start the detox process.

As guests prepare to exit the boat, they will reflect on their experience and consider how the “Digital Detox” has positively impacted their daily lives. This reflection will help them determine how to integrate these changes into their day-to-day routines.

KEY EXPERIENCES AND THEORY’S

PRESENCE OF WATER

In this key experience, guests are entertained on the pool deck, but on the ocean. With the deck just a few feet above sea level, guests can dive in at their leisure. Depending on their preference, they can enjoy activities in either the shade or the sun.

AFFORDANCE THEORY

This key experience oﬀers guests a tangible connection with nature by the hot tub. Aﬀordance theory is demonstrated through the individual seats positioned above the hot tub, providing guests with a designated space to relax and take a break from the heat.

KEY EXPERIENCES AND THEORY’S

SOCIAL LEARNING THEORY

This key experience showcases the onboard grill, where guests can participate in cooking classes. A daily four-course meal is prepared using only fresh ingredients, including seafood freshly caught from the ocean. This oﬀers guests an engaging, hands-on experience while enjoying the luxury of gourmet dining.

SENSORY STIMULATION THEORY

In this key experience, nature is seamlessly integrated into the yacht. Enclosed greenhouses allow guests to grow fresh greens for their meals, enhancing their connection to natural ingredients. Beyond their aesthetic appeal, these spaces also house a serene butterfly garden, oﬀering a multi-sensory experience. This tranquil environment provides a grounding escape for guests who may be feeling seasick, helping them reconnect with the land through sight, scent, and touch.

KEY EXPERIENCES AND THEORY’S

PRESENCE OF WATER

The outdoor bar oﬀers a direct swimup experience, allowing guests to enjoy refreshments without leaving the pool or lounge area. This seamless design enhances relaxation and convenience, creating a luxurious and eﬀortless social atmosphere.

MYSTERY

The cove-shaped sauna evokes a sense of mystery, drawing guests in with its inviting, flowing curves. Whether entering or exiting, the design naturally guides exploration, enhancing the experience. This feature provides a secluded sanctuary, oﬀering guests a private space to unwind and embrace moments of meditation and relaxation.

OUTDOOR FURNITURE SELECTIONS

INDOOR FURNITURE SELECTIONS

CONCEPT APPLICATION

Curvilinear lines and gentle repetitions evoke the rhythm of waves, creating a seamless connection between interior and exterior spaces.

FLOOR PLANS

UPPER DECK FLOOR PLAN

The outdoor grill embodies social learning theory by providing an interactive experience where guests can engage with their surroundings, observe, and participate while being entertained by the crew in an open, social setting.

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In the activity room, guests can find balance by choosing between activities such as reading, painting, and pottery, allowing them to disconnect from the demands of technology and engage in mindful, hands-on creativity.

Within the coﬀee bar and lounge, guests can reflect, engage with one another, and foster meaningful connections in a relaxed and inviting atmosphere.

UPPER DECK

1. Afterglow Grill

2. The Chart Room

3. Horizon Lounge

MAIN DECK FLOOR PLAN

Guests can embrace reflection while lounging on the sunbeds of the main aft deck, stepping back from onboard activities to unwind and connect with nature.

While guests sit and observe the view from the outdoor lounge, a sense of balance is naturally instilled through the space, fostering a deep reconnection with nature.

In the formal dining room, guests embrace wellness by engaging in activities that reduce stress, enhance mindfulness, and foster meaningful connections with others through shared dining experiences.

In the game docks, guests can engage in play with activities typically found on land, including an immersive golf simulator and a versatile game table that transforms for ping pong, pool, and more, creating a dynamic and social entertainment space.

MAIN DECK

4. Pool Deck

5. Outdoor Lounge

6. Tide Table

7. The Game Dock

LOWER DECK FLOOR PLAN

Within the therapy and growth room, guests can work with a professional therapist and detox coach to help them navigate their relationship with technology. This guided support fosters personal growth and provides practical strategies for maintaining a healthy digital balance even after leaving the retreat.

Wellness is embraced in the fitness room, introducing a physical aspect to the retreat while establishing a routine that guests can integrate into their daily lives as a mindful break from technology once they return to shore.

Balance can be found within the sauna room, oﬀering rejuvenation while restoring harmony to both body and mind. 9 11 10 13

Reflection can be found in the massage therapy room, where guests receive rejuvenating treatments while taking a moment to unwind, process their emotions, and reconnect with their thoughts.