25 th Annual Production Sale
Tuesday,
March 17, 2026
Superior Beef Genetics Family
Clay Runnels ................................ (417) 438-6207
Allie Runnels ................................ (417) 214-1200
Darrell Kentner ............................. (417) 825-3022
Dylan Massa ................................ (417) 214-4090
Russ Massa ................................ (417) 214-0290
Sale Staff
Auctioneer: Col. Clint Hunter ......... (417) 860-1624
Ringman: Jordan Hunter ............... (417) 224-6296
Ringman: Bruce Bradley ............... (417) 848-3457
Ringman: Bill Nance ..................... (417) 214-0093
Sale Location
61 NW 80th Lane, Lamar, MO 64759
Take Highway 160 west out of Lamar, MO for eight miles, then turn north on 80th Lane (Look for the sign) and go 1 mile north, sale located on west side of the road.
Schedule of Events
Cattle may be viewed any time prior to sale day, call or text Allie for a visit.
Tuesday, March 17, 2026
8:00 AM Sale cattle on display
11:00 AM Complimentary Lunch
1:00 PM Superior Beef Genetics Sale
SALE Format
The sale offering will be broadcast on TV screens for the auction. Come early and view the cattle live in their pens prior to the sale.
Terms & Conditions
Terms of the sale are cash and all cattle become property of the buyer at the time of the sale. All animals will be sold in accordance with the Suggested Sale Terms and Conditions of the American Simmental Association unless other terms are stated in this catalog. All announcements made sale day take precedence over printed material in this catalog or other printed material associated with this sale. All cattle will be registered with the American Simmental Association or the American Angus Association and those papers will be transferred after the sale. Please note all EPDs will change between the time this catalog is printed and the day of the sale. All EPDs in the catalog will be current as of the day they are printed. Owners, their agents or any of the sale staff will not be held responsible for any personal injury, loss or accident while attending this sale.
Livestock Insurance
We cannot guarantee against injury, frost bite, disease, mismanagement, or death. Therefore, we recommend you insure your purchase. If you would like the full protection of mortality insurance, please contact Doug Collard with Specialty Risk Insurance at 417-392-1291.
Breeding Guarantee
All bulls sold by Superior Beef Genetics have passed a breeding soundness exam by a licensed veterinarian. All bulls are guaranteed for the 1st breeding season, of which is defined as the 90 days following the first turn out. If for any reason a bull will not perform their breeding duties due to low libido or structural incorrectness and/or they display an unsatisfactory docility during that time we will offer a replacement if available or a credit towards a purchase at a future date. Please contact us before culling your bull.
Delivery & trucking
• $100 discount will be applied to any bull that is picked up the day of the sale.
• Free delivery within a 250 mile radius on all bulls.
• Free delivery 400 miles to central locations on bull purchases of $10,000 or more. Delivery past 400 miles will be prorated depending on the load. We guarantee delivery of bulls beyond 400 miles within the continental U.S. not to exceed $400 per head.
Consulting Nutritionist
Great Plains Livestock Consulting Robert Jones ........................... (417) 737-9146
Consulting Veterinarian
Cedar Creek Veterinary Services
Dr. Cameron Locke, DVM ....... (417) 830-5907
Customer Satisfaction Guarantee
We have done our best to represent the sale offering as they are, however our Customer Satisfaction Guarantee protects you against getting cattle that are not what you thought they were. If you have a problem with an animal it’s our problem. We are the only ones who can fix it, so please contact us and give us a chance to help.
Semen and Interest
Selling full possession and 100% semen interest on all bulls unless otherwise noted in the sale book or announced prior to the sale. Superior Beef Genetics will retain the right to collect and/or use owner’s semen on all bulls, for in herd use only, at SBG’s expense.
Watch and Bid Live Online at
Viewing To watch and bid online, simply complete the following steps. Go to www.dvauction.com and create a new account. Apply for bidding by clicking “apply for bidding” in the upper left corner of the screen at least 24 hours prior to the auction. DVAuction will contact you once you have been approved to bid. They will not provide a buyer number until you have purchased a lot in the sale and that number is only usable for our sale. High speed internet access is required to be able to bid successfully during the sale.
Proxy Bidding. Follow the instructions above and as the sale date nears, there will be a Proxy Bidding button underneath the sale name on the DVAuction website. You can then place your maximum bid and the system will represent your bid just as if you were there.
Lot 1 not only weaned off with the highest weaning weight, but he main tained that advantage and led the group again at yearling. He is a testa ment to what we strive for at Superior Beef Genetics, combining growth, depth, structural quality, and a balanced set of EPDs. M973 will undoubt edly make an impact on the herd he ends up in.
From our family to yours,
Thank you for taking the time to attend our sale in person and online. It is with our sincerest gratitude that we thank you for your interest and shared belief in our genetics. We are truly blessed beyond measure to have such great family, friends, neighbors and customers near and far. You are all as much of this program, as we are!
Lot 4 is a soggy made, blaze faced 5/8 Simmental that is moderate framed and ready to go to work. He offers the kind of mass, softness, and structural correctness that make him an easy bull to appre ciate.
SBG VALOR M946
Lot 6 is only safe for use on cows. He sits in the top 35% of the breed for
This
Lot 8 is out of one of Darrell’s favorite cows, C282, and he is a true power house. He is safe for use on cows and stands on an exceptional set of feet and legs. C282 has produced numerous herdsires as well as high quality replacement females, and the genetics stacked behind this bull speak for themselves. These genetics are proven, as the two brothers shown below both sold in past SBG Production Sales.
Lot 9 is safe for use on cows and is one of the largest framed 18 month olds in the sale. He brings strong growth EPDs, and his dam, H509, has produced several herdsires. He also ranks in the top 5% for $GN and top 3% for CW, giving him a performance profile built for adding pounds and value.
M936 is only safe for use on mature cows. With a $GN of 0.158 in the top 1% of the breed, it’s evident his calves will stand out in the feedlot, offering a stronger balance of gain relative to feed cost.
Lot 13 is safe for use on heifers and comes with a strong set of growth EPDs and ratios. He is a moderate framed bull with the kind of balance and
SBG RENOWNED M971
Lot 14 is safe for use on heifers and carries an EPD profile that encourages you to keep his daughters as replacement females while selling his sons for top dollar. If you’re looking to make a long term investment, be sure to find him—his Stayability and docility EPDs both rank in the top 10% of the breed, helping ensure his daughters stay in your herd longer.
M939 is safe for use on heifers. With a $GN of 0.168 in the top 1% of the breed, it’s evident his calves will stand out in the feedlot, offering a stron ger balance of gain relative to feed cost.
M941 is a small to moderate framed bull. If your cows have gotten too big and are requiring more intake than you’d like, be sure to look at Lot 17—he’s built to add efficiency back into your herd.
Lot 19 is a 5/8 Simmental who offers docility and feed efficiency, and he is safe for use on heifers.
SBG NOBLE M976
Lot 21 is safe for use on cows only and maintains a short to moderate frame score, but he more than makes up for it with added width and dimension. M974 is backed by a powerful cow family, as his dam is a maternal sib to Lot 8.
M960 is a moderate framed bull who carries a tremendous amount of growth in his EPD profile, and his ratios are a testament to that perfor mance. He’s the kind that puts extra pounds on a calf crop without sacri ficing balance, offering a practical blend of frame, muscle, and efficiency.
SBG NOBLE M931
Lot 23 is safe for use on heifers, and with a Stayability EPD in the top 10% of the breed, he stands out as a strong long term investment.
M931 is made like a tank and is safe for use on cows only. He will un doubtedly add pounds to your calf crop, bringing the kind of power and performance that pays.
M977 is one of the larger framed bulls in the 18 month old offering
M932 is a moderate to large framed K805 son who is safe for use on cows and offers a well balanced profile. His growth EPDs suggest his calves will excel both on the cow and in the feedlot, giving you performance that carries through every phase.
N326 has been one of Clay’s favorites from day one. With his extra length and width, he’s built to add pounds to your calf crop, and his data backs it up: Top 1% REA, Top 5% CW, Top 10% Marbling, and Top 15% WW and YW. He’s also safe for use on heifers, making him a powerful and versatile option.
N260 is a halfblood Simmental out of the most docile cow in our herd. Abby was gentle enough for our kids to show when they were little, and her temperament is matched by the quality she transmits—every calf she’s produced has excelled, especially for growth and IMF. Both she and her only daughter moved into the donor pen this year, and N260 reflects exactly why.
SBG DUTTON 5R N200
Lot 33 is a moderate framed Dutton son who is safe for use on heifers while still offering an impressive spread. If you’re looking for a long term investment, Lot 33 fits the bill—he’s backed by longevity with a 22.2 Sta yability EPD.
Lot 34 combines growth and maternal strength, ranking in the top 15% for eight different EPDs while maintaining a triple digit TI. He’ll not only add dollars to your calf check but also leave you with excellent replace ment females. He comes from a proven cow family, as J368 has yet to miss.
SBG BLUE DUCK 5R N269
This mating delivered exactly what we aim for. N224 is deep bodied, soft made, and carries impressive muscle expression throughout. He is the kind that naturally commands attention, and he will no doubt stand out on sale day.
A few tips on caring for your yearling bull.
N269 brings an impressive blend of performance and maternal strength. He posts a 16.1 Calving Ease, making him a dependable choice for use on both cows and heifers, while still offering the growth and performance demanded in today’s industry. His pedigree traces back to the influential 4407F—whose daughters are known across our program for their depth of body, growth, and exceptional udder quality. Lot 36 is a confirmed red carrier.
1. If your group has too many cows or heifers for one yearling bull (we suggest 10 15), don’t turn all the bulls out at the start of the season. If you turn them all out at the same time, they are more likely to all lose condition and perhaps all go temporarily sterile at the same time. If you have two bulls, put one in for two weeks, then pull him out and turn in the other. The forced rest and a little feed and fly control will make him stronger. Using the every two week rotation, if one bull is a stronger breeder, he will always be covering what the other bull missed.
2. A yearling bull should not be on a Missouri pasture from mid-July through August. Bulls generally shed their first two incisors at about 18-20 months of age. That combined with fescue endophytes and heat stress could cause a bull to get so nutritionally stressed that it will take him a long time to get back in shape.
Is a stout, growth oriented bull with added frame and length of body. His performance profile and calving ease suggest he is best suited for use on mature cows only.
SBG EAGLE 5R N221
N221 is the calving ease leader of the D2 × Eagle mating, offering length, width, and a practical, moderate frame. True to the Eagle line, he brings dependable quality and a standout phenotype that will catch attention on sale day.
A full sib to Lot 40, this bull is a strong option for use on cows. This mating is designed to add yield and performance to a calf crop, and he brings the same attractive, balanced phenotype that defines the flush.
SBG EAGLE N103
This 3/4 Simmental bull is heifer safe and backed by the proven D43 cow. He offers an eye appealing, balanced phenotype that’s sure to stand out, making him a practical and attractive option for a wide range
SBG EAGLE N108
N108 is a 5/8 Simmental bull who is safe for use on heifers and brings genuine carcass strength. His Adj IMF of 4.37 highlights his value, and his Stayability, Marbling, and API all rank in the top 10% of the breed. He’s a calving ease option backed by elite, profit driven genetics.
EAGLE N107
Our bulls have been developed at Runnels Farms by Clay & Kirk Runnels under the direction of Livestock Nutritionist, Robert Jones with Great Plains Livestock Consulting Inc. If you are in need of a nutritionist, we highly recommend Robert.
Every bull that is selling has passed a Breeding Soundness Exam.
All Bulls are DNA parentage verification and genomic tested for increased accuracies.
Lot 46 is recommended for use on mature cows only. Two maternal sibs are already working in the herd as productive, dependable females. This pedigree blends growth with proven maternal strength.
Lot 47 is the slickest hided yearling bull in the offering. He ranks in the top 30% across all EPDs, with growth and maternal traits leading the way, and he remains safe for use on heifers. This is a well balanced, high value genetic package.
Lot 48 is out of one of our top Cowboy Cut daughters and carries the power you’d expect from that lineage. He is thick made, will mature into a moderate to large frame, and is recommended for use on cows only. His EPD spread is backed by performance—his ratios confirm exactly what he’s capable of—and he brings a calm disposition, ranking in the top 1% of the breed for Docility.
N245 is one of the most docile bulls in the offering and brings impressive growth to match. He became an orphan at just 2.5 months old after los ing his dam in a flood, yet his ratios and growth EPDs show exactly how well he performed despite the setback. This is a bull with both tempera ment and performance on his side.
5R
Lot 50 is recommended for use on mature cows only. He is stout, mod erate framed, and built to add pounds to your calf crop, ranking in the top 15% for his growth traits. This is a practical, performance oriented sire option.
SBG CRAFTSMAN 5R N312
N312 is a larger framed bull who brings a strong set of maternal traits in one package. His dam traces back to the Nichols Galant N119 cow—a longtime donor who made a major impact on our herd. If you’re looking for longevity and an easy going disposition, Lot 53 is one to find. He is also a red carrier.
Lot 54 is a 5/8 Simmental who is safe for use on heifers and still ranks in the top 40th percentile across all his EPDs. His grandsire, 4407F, has produced some of the most reliable and productive females in our herd. If you’re aiming to build strong replacement females, Lot 54 is a bull to study.
SBG NOBLE N112
Be sure to note that Lot 55 is scurred and heterozygous polled, and he is only safe for use on cows. His maternal sib was purchased by Shanna Har ris in the 2024 SBG Production Sale, adding confidence to the consistency behind this cow family.
Lot 56 is a halfblood Simmental who is safe for use on heifers and carries a strong dose of longevity throughout his pedigree. A practical, long term kind of bull built for maternal value and consistency.
SBG NOBLE N118
DOB:
Lot 57 is moderate framed and safe for use on heifers. His maternal sib was one of the top sellers in the 2024 SBG Production Sale, adding confi dence to the strength behind this cow family.
SBG NOBLE N113
N113 is the only 1/4 Simmental, 3/4 Angus bull in the offering. If you’re not quite ready for a halfblood but want to introduce a touch of Simmen tal influence, he’s an ideal place to start. His C271 dam has produced and sold numerous bulls for SBG and is also the granddam of Lot 33, adding even more confidence to the consistency behind this pedigree.
The dam of Lot 59, Nichols Julia B925, is now 12 years old and has consis tently produced high quality progeny for us year after year. Her longevity and reliability show through in this bull’s pedigree. 5/8 S i MM 3/8 A
If you’re looking for a red SimAngus who is safe for use on both heifers and cows, Lot 60 is your bull. He is the darkest red individual in the of fering and carries a moderate to large frame, giving him both eye appeal and versatility.
SBG CHARGER 5R N273
KBHR Charger K102
is
Lot 61 is a taller made, red halfblood Simmental who brings impressive growth potential, ranking among the strongest performers in this divi sion. His added frame and performance make him a natural fit for cow use.
SBG RATIFIED 5R N257
With an Adj REA of 13.9 and an Adj IMF of 4.04, N257 has carcass merit written all over him. If you have the ability to market calves on the rail, this is the kind of bull that can help you capture premiums and add real value to your program.
SBG Patriarch 5R N254
Lot 64 is safe for use on heifers, and not only will his calves arrive
they’ll waste no time putting pounds on once they’re here. If you’re after a true sleep easy heifer bull, Lot 64 deserves a close look. DOB: 1/28/2025 | Bull 21495587 | Tattoo: N254
SBG Patriarch 5R N259
SBG Chief 5R N274
Hoover Chairman A442
N274
Lot 67 ranks in the top 25% of the breed for WW, YW, Milk, $M, and $W. He is out of one of our top performing first calf heifers this year, adding even more confidence to his genetic profile. He is safe for use on cows.
SBG Craftsman 5R N292
SBG BOLD 5R N346
N346 is an unregistered commercial Angus that is reported through the Simmental Association and carries Simmental EPDs. He was intended to be an ET calf, but DNA testing revealed he is out of one of our better re cip cows—and the combination worked. His genetics paired exceptionally well with H118, and his performance on test, as reflected in his ratios, has more than earned him a place in the bull pen.
Selling 40 SBG Home Raised Commercial Open Yearling Heifers.
Heifers are verified open and fertile to the best of our knowledge. They are still in the growth and develop ment phase, that being said, we will guarantee them as breeders as long as they are on an adequate nutrition program. Our guarantee does not cover neglect or mismanagement.
All Open Heifers will be sold in groups of 5 or less. Any further detail such as number of head per group, average weight and color and base breed will be available online the day of the sale.
RATIFIED 5R N257
Calving Ease Direct (CED), is expressed as a difference in per centage of unassisted births, with a higher value indicating great er calving ease in first-calf heifers.
Birth Weight EPD (BW), expressed in pounds, is a predictor of a sire’s ability to transmit birth weight to his progeny.
Weaning Weight EPD (WW), expressed in pounds, is a predic tor of a sire’s ability to transmit weaning growth in his progeny.
Yearling Weight EPD (YW), expressed in pounds, is a predictor of a sire’s ability to transmit yearling growth to his progeny
Heifer Pregnancy (HP), is a selection tool to increase the prob ability or chance of a sire’s daughters becoming pregnant.
Maternal Milk EPD (Milk), the part of the calf’s weaning weight attributed to milk and mothering ability.
Mature Weight (MW), expressed in pounds in a predictor of the difference of mature weight of daughters of a sire compare to the daughters of other sires.
Maternal Weaned Calf Value ($M), expressed in dollars per head, predicts profitability differences from conception to wean ing with the underlying breeding objective assuming that individ uals retain their own replacement females within herd and sell the rest of the cull female and all male progeny as feeder calves. Traits included are as follows: CED, CEM, WW, MILK, HP, Doc, MW, claw set and foot angle.
EPDs, (expected progeny difference) the prediction of how one animals offspring should perform in comparison to another’s. Example: Bull A has a BW EPD of 3.0 and Bull B has a BW EPD of 1.5. We would expect Bull A to sire calves 1.5 pounds heavier than Bull B (3.0 minus 1.5)
Genomic DNA Scores, this is a percentile ranking of how an animal compares against the entire DNA database of Angus cattle. All scores would be considered more favorable the lower they are. Example: Bull A has a YW DNA Score of 5. This means he ranks in the best 5% of the Angus breed for DNA.
Carcass Weight EPD (CW), the difference in pounds of hot carcass weight.
Marbling EPD (Marb), the difference in USDA marbling score of a sire’s progeny.
Ribeye Area EPD (RE), expressed in square inches, is a pre dictor of the difference in ribeye area of a sire’s progeny.
Beef Value ($W), provides the expected dollar per head dif ference in future progeny preweaning performance from birth to weaning. Overtime, increased selection pressure on $W will increase weaning and yearling weight traits. EPDs directly in fluencing $W include: BW, WW, MW.
Beef Value ($B), a terminal index value expressed in dollars per carcass, to predict profitability differences in progeny due to genetics for postweaning and carcass traits. Traits included in this index are as follows: YW, DMI, Marb, CW, RE and Fat. Combined Value ($C), expressed in dollars per head, is an index which includes all traits that make up both Maternal Weaned Calf Value ($M) and Beef Value ($B). EPDs directly in fluencing a combined index are CED, CEM, WW, YW, MILK, HP, DOC, MW, Angle, Claw, DMI, Marb, CW, RE and Fat.
EPDs, (expected progeny difference) same definition as Angus
EPD Percentile Rank, the percentage value that you see under each EPD (Angus & Simmental) is where the animal ranks among all other animals in the breed. Just like Genomic percentiles in Angus, the lower the percentile, the more favorable they are.
The Simmental and SimAngus cattle have genomic test results as well, but the American Simmental Association does not release the DNA results in raw form like you see on the Angus lots. Like the Angus, the Simmental and SimAngus EPD’s have the actual weights and DNA results incorporated into the EPDs
Stayability (Stay), the ability of a sires daughters to remain in the herd past six years.
Maternal Weaning Weight (MWW), Pounds of weaning weight due to milk and growth.
Docility (DOC), The prediction of the average difference of progeny from a sire in comparison with another sire’s calves. The higher the number, the more docile they are predicted to be.
$Gain ($GN), It combines genetic differences for Dry Matter Intake (DMI) and Average Daily Gain (ADG) to calculate the economic value of an animal’s feedlot performance. A higher $GN value indicates more profitability per day, driven by a better balance of gain relative to feed costs.
All Purpose Index (API), This is a comparison (or index) of all the traits important to profitability when using a bull to make replace ment females, feeder calves, or retained ownership.
Terminal Index (TI), This is a combination (or index) of all the traits important to profitability when using a bull for a terminal scenario only.
Actual weights and DNA genomic results are already figured into the EPDs and we suggest that for simplification you may use the EPD’s as your most complete assessment of the cattle. However we would like to provide all the extra tools for any of those who would like to use them.
DO NOT COMPARE EPDS
ACROSS ANGUS AND SIMMENTAL/SIMANGUS. THEY ARE NOT COMPARABLE. All EPD explanations used for Angus will comply for the Simmental except for the following:
About Ratios. Sometimes we take for granted that everyone knows the lingo used in describing and documenting purebred livestock. You see a ratio (usually a number somewhere on either side of 100 that comes after a weight or a scan). A ratio is how the animal ranked within his group. 100 is the average and anything above or below is a percentage point above or below the average. So, if a bull has a YW of 1340 to ratio 102, he is a 2 percent higher than the average.
