Selling 137 Lots
Sale Day Phones:
Roger Effertz ……........................................................ 701-720-1156
Kevin Effertz ................................................................. 701-720-1363
Bryan Dean ................................................................... 701-720-0802
Neil Effertz .................................................................... 701-471-0153
Adam Dean ................................................................... 701-537-3882
Julia Dean ...................................................................... 307-462-1072
Auctioneer:
Jared Shipman ............................................................... 806-983-7226
Join Us!
The bulls will be penned and ready to look at Wednesday, March 11th. Joinusforlunchbeforethesale!
Directions to Sale Site:
Rugby Livestock ............................................................. 701-776-6393
Rugby Livestock Auction, 2818 Hwy 2 West, Rugby, ND 58368
Special Representatives:
Dean Pike, American Salers ......................................... 303-810-7605
Kirby Goettsch, Farm & Ranch Guide ........................ 605-380-3939
Jory Boote, Cattle Business Weekly ............................ 701-789-7047
Hadley Schotte, Charolais Journal .............................. 785-562-6632
Area Motel:
Cobblestone Inn ............................................................. 701-881-3000 402 Highway 2 East, Rugby ND 58368
Our Exclusive Profit Index:
Designed by NDSU research specialists, our profit index is a combined index of a terminal cross sire’s value in a retained ownership scenario and predicts carcass yield, feedlot gain and final carcass weight, the most economically significant criteria for profit.The profit index will be listed on the supplement sheet which will be on our website www.effertzkeyranch.com in late February.
Supplement Sheet:
Yearling weights and performance, scrotal measurements, profit index and any other changes and corrections to the sale catalog will be listed on the supplement sheet which will be on our website. Copies will be available at the sale.
Registration Papers:
Bulls are registered with the American International Charolais Association or the American Salers Association. Their registration numbers appear in the catalog.
Insurance:
Will be available at the settlement desk.
Video:
Videos of individual bulls will be on liveauctions.tv & our website www.effertzkeyranch.com
Herd Health:
The sale cattle are up-to-date on the Effertz Key Ranch health program:
Calves were vaccinated for IBR, BVD, Somnagen, 7-way, BRSV Syncial Virus, Fusoguard and poured with Aspen Exile Ultra.
Trucking:
Delivery available to central points anywhere in the continental U.S. at a maximum cost to the buyer of $500 per head.
Guarantee:
Effertz Key Ranch bulls are guaranteed to pass A semen test. All animals sold in this sale are guaranteed to be breeders, provided they are properly handled and cared for. If any animal fails to breed, the seller must be notified immediately. If the animal is in a sound, healthy condition the buyer may return it to the seller, who shall have 6 months to test it. In the meantime, we will work to provide a replacement. If the animal then proves to be a nonbreeder, a satisfactory exchange will be made or the purchase price refunded or future sale credit. We recommend insurance for all purchases as our guarantee does not apply to injured or sick animals.
Absentee Bidders:
If you are unable to attend the sale, please contact Neil (701-471-0153), Roger (701-720-1156), Kevin (701-7201363), Bryan Dean (701-720-0802), Adam (701-537-3882), Julia (307-462-1072) or any of the special representatives to discuss the bulls and arrange to place a bid. You can also bid online with liveauctions.tv
Check out the new liveauctions.tv website! If you need assistance call 682-816-4900 or Mariah Miller 712-294-4731.
The lead off bull in our Pen of 3 at NWSS, is one we are really proud of! You’d be hard pressed to find a bull as heavy muscled and square made that can move as well as Kahuna does! He’s very flexible. The ultimate Herd Sire prospect. His mother is a cornerstone cow in our herd, with a phenomenal udder. We look forward to Kahuna’s future, we believe he is the type of bull the beef industry could really benefit from. Projected sale day weight of 1660lbs! We are retaining 1/2 interest. Selling Full Possession.
Kemosabe was a part of our pen in Denver, he’s neat made on the profile and puts a square top & big hip together in a clean stylish package. His dam is a thick cow, with a really nice udder. Another female that we consider a foundation female. Projected sale day weight of 1521lbs. Retaining 1/4 interest.
Lot 2
2 KEYS KEMOSABE 109N
Our anchor bull in the Denver pen, and he’s a tank. He’s moderate, but very impressive in terms of muscle. I love the way he gets out and moves. Projected sale day weight of 1476lbs. Retaining 1/4 interest.
Impressive bull here, he’s real stout! Love how he carries himself on the move. 7/8 markers! Projected sale day weight of 1396lbs. Don’t sleep on his performance!
LEPTIN:CT PMCH:AA IGF2:CT CRH:GG Ranks in the top 8% for WW and YW! Very impressive growth with the young bull. Sale day projected weight 1249lbs.
The biggest framed Cartel son in the group, out of nice high volume cow. Long sided, sure to add pounds to his progeny.
LEPTIN: TT PMCH: AA IGF2: CC CRH: CG 7/8 markers! Projected sale day weight of 1225lbs. Smooth made bull, shapely in that rear third.
FRONTIER 125K MISS KEY KAREL 55C KEYS FRONTIER 38H KEYS PROGRESSIVE 170Z
KEY FAME 3D
KAREL 125X
LEPTIN: TT PMCH: AA IGF2: CC CRH: GG 8/8 markers! ADG over 3.2lbs/day. Long sided, and big hipped. His sire made his mark here.
LEPTIN: CT PMCH: AA IGF2: CC CRH: GG Projected sale day weight of 1407lbs.
TT PMCH: AA IGF2: CC CRH: GG He’s wide from stifle to stifle. Love his square build. 8/8 markers! KEYS FRONTIER 125K
KEY FAME 3D
LEPTIN: TT PMCH: AA IGF2: CC CRH: CG 7/8 markers! Projected sale day weight of 1261lbs. KEYS FRONTIER 125K MISS KEY FAME 85H KEYS FRONTIER 38H
FRONTIER 29F
KEY FAME 3D
His dam is a big volume cow with a nice udder, who raised one of our high selling bulls last year. He’s
impressive at weaning. Projected sale
KEYS REDBONE 134G KEYS BALLYHOO 77D MISS KEY NINA 106C MISS KEY JENNA 190Z
LEPTIN:CT PMCH:AA IGF2:CC CRH:GG KEYS CINNABAR 103J MISS KEY NINA 89F
N/A PMCH: N/A IGF2: N/A CRH: N/A
SDC MISS RACHEL 4J
LEPTIN:N/A PMCH:N/A IGF2:N/A CRH:N/A SDC LAREDO 17N MISS KEY DREAM 73F MOORE’S LARIAT 136L TRI-N BOUNTY HUNTER 507C
Donor Female - Miss Key Dream 73F
117K
LEPTIN: TT PMCH: AA IGF2:
Unique pedigree here! Power Up did a lot of good for us, so it was fun to try him out again.Long sided, shapely bull. Projected sale day weight of 1292lbs. Retaining 1/4 interest.
LEPTIN: TT PMCH: AA IGF2: CT CRH: CG His mother is one of the oldest cows in the herd, and she continues to do a nice job. YW of 1166lbs, projected sale day weight of 1275lbs.
LEPTIN: CT PMCH: AA IGF2: CT CRH: CG Ranks in the top 9% for WW! His dam can really
performance oriented bulls.
LEPTIN: CT PMCH: AA IGF2: CC CRH: CG A littel different pedigree here for us! Projected sale day weight of 1129lbs. A nice profiling bull.
• ADJ WW:637
LT TRIUMPH 1892 PLD ET MISS KEY DALENNA 65G
SCX TRIUMPH 50B KEYS BALLYHOO 77D MISS KEY DALENNA 72A LT SHEILA 337 PLD
LEPTIN: TT PMCH: AA IGF2: CC CRH: CG Long sided bull who is so flexible on the go. 7/8 markers! ADG of 3.4lbs/day.
• Polled •
LT TRIUMPH 1892 PLD ET MISS KEY GIRL 33H SCX TRIUMPH 50B KEYS FOREMAN 9F
SHEILA 337 PLD
KEY GIRL 160Y
LEPTIN: CC PMCH: AA IGF2: CC CRH: GG Projected sale day weight of 1207lbs. This guy is THICK, he’s moderate framed and we admire his mother.
TRIUMPH 116N TW
TRIUMPH 50B M6 GRID MAKER 104
TRIUMPH 1892 PLD ET MISS KEY GIRL 74F
LEPTIN: CC PMCH: AA IGF2: TT CRH: GG Big, strong top on this Triumph son. Smooth made with nice neck extension.
LEPTIN: TT PMCH: AA IGF2: CT CRH: GG
His mother has proved her worth in our program, good udder & easy doing. This calf profiles really well. 7/8 markers!
LEPTIN: CT PMCH: AT IGF2: CT CRH: GG
Impressive young bull, stylish and performance oriented. His dam has a great udder, an impressive female. Projected sale day weight of 1218lbs.
1/27/25 • Polled • Black BW:78 • ADJ WW:695
MAC JETLINER 151J MISS KEY PATIENCE 196D MAC ESSENTIAL FORCE 533E KEYS CAMERON 219Z MISS KEY PATIENCE 218A MAC CARRIE 552C
LEPTIN:TT PMCH:AA IGF2:CT CRH:CC
There is an impressive amount of muscle here on this moderate made bull. 1242lbs at YW, sale day weight projection of 1377lbs. Retaining 1/4 interest.
Strong
GIT JESSE JAMES 22J KEYS MONUMENT 234A
KEYS JESSE JAMES 57L MISS KEY JAMACA 151E
One of the biggest YW in the Salers, at 1220lbs. Sale day weight projection of 1358lbs.
Donor Female - Miss Key Patience Y30
Long
LEPTIN:CT PMCH:AA IGF2:CT CRH:CC
Love the length of side here. Smooth made through his front one third, great neck extension.
Love his presence! A very complete and shapely
Hereford Offering
Julia & Adam are excited to offer the first Hereford bull to go through the ring in the Effertz Key Ranch Annual Bull
Sale! Though he’s a lone wolf in the Hereford division, he is a strong potential herd sire. Julia’s family operation, Hills Galore Stock Farms has been raising Herefords since the 1960’s and Adam & Julia are proud to represent her family’s legacy here at EKR!
129 130
WHY DO WE LEPTIN TEST OUR BULLS?
He’s huge topped, and huge hipped! There is an immense amount of growth potential here. His mother had a tremendous udder, and milked really well. Prowler’s sire is known in the breed for his progeny’s big weaning weights. YW of 1100lbs, sale day weight projection of 1222lbs.
Dr. Eric DeVuyst, OSU Ag Economist wrote in an Oklahoma Extension Service Circular The Economics of Gene Testing.. “Genotype (TT) fed cattle are more profitable than lean genotype (CC) cattle. Differences in profit, range from $14 to $60 per head.” The same mutation has been investigated in milk production and beef calf weaning weights. Devuyst reports heavier weaning calves for TT and CT cows. Their analysis found that TT and CT cows were more profitable than CC cows due to 1) higher calf weaning weights and 2) longer productive lives.
Leptin genotype
PMCH genotype
IGF2 genotype
CRH genotype
Increasing genetic potential related to fat accumulation, milk production, cow longevity, weaing weight, carcass composition.
Increasing genetic potential related to fat deposition, tenderness, marbling and backfat.
Increasing genetic potential related to lean growth and rib eye area.
Increasing genetic potential related to stress response, hot carcasss weight, rib eye area and docility.
I have been visiting with Leigh Marquess of Quantum Genetix in Saskatoon, Saskatchewan, Canada. He is still currently working with Cactus feeders and five other large feedlots who use his feedlot DNA panel to add value to their feeder cattle. There is lots of evidence that Leptin positive cattle can be fed longer and more efficiently to increase carcass weight and marbling. Cattle that are tested with this panel are given a specific ID and fed according to their DNA in order increase their efficiency. These cattle have a higher yield grade and cutability score on the rail. So, we here at EKR, are going to continue this 20-year path to keep adding value to our customers calves.
Terms & Conditions
Terms: Terms of the sale are cash or check payable immediately upon conclusion of the sale and before animals are moved. Seller will reserve the right to require a certified check as settlement before releasing any cattle.
Liabilities: All persons who attend the sale do so at their own risk and Effertz Key Ranch assumes no responsibility for any loss or injury to livestock due to theft, mysterious disappearance, sickness, improper handling or Act of God.
Bidding: All animals sell to the highest bidder. Any disputes or challenges regarding bids will be settled by the auctioneer and his decision will be final.
Announcements: Any errors or changes of information contained in the catalog will be announced from the auction block and such announcements shall take precedence over information contained herein.
Insurance of Purchases and Risk: All animals are the owner’s risk prior to their sale and become the buyer’s property as soon as declared sold by the auctioneer. Insurance will be available when making settlement.
Health: All animals will have proper individual health certificates, making them eligible for transport to destinations within the U.S & Canada.
Registration and Transfer: Please notify us when making settlement if you want registration papers.
Trucking: Delivery available to central points anywhere in the continental U.S. at a maximum cost to the buyer of $500 per head.
Canadian Buyers: We work with our Canadian buyers on delivery arrangments to the border. Import permits into Canada are the responsibility of the buyer. We complete all necessary tests through our local vet. Please be sure to include on your Import permit our physical address, of which all our cattle reside. The physical address is as follows; 1560 66th St N, Granville, ND 58741. Please contact us after the sale to make arrangements as we try to coordinate as many of our candian buyers bulls to a load so they may cross at the same time.
Sending Payment: Check’s must be mailed to our PO Box 99, Granville, ND 58741 address. If you prefer to wire payment, please contact Karen Effertz via email at ekrinc@srt.com.
Contract: The above terms and guarantee constitute a contract between buyer and seller of each animal sold.
PO Box 99
Granville, ND 58741 48th Annual Bull Sale Thursday, March 12th, 2026 Rugby Livestock, Rugby, ND 1 p.m. CST
