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Friday, August 15, 2025
Vol. 85, No. 33
Chamber offers street fair vendors expert marketing tips
SUMMER INTERNS
BY RIKKI MASSAND
Nassau County Legislature Deputy Minority Leader Arnold W. Drucker (D – Plainview) with interns (from top left) District 16 interns Cory Wright, Palak Mehrotra, Krishna Menaria, Zeida Sanchez, Rebecca Budd-Hernandez. Nassau County Legislature Deputy Minority Leader Arnold W. Drucker (D – Plainview) commemorated July 31 as National Interns Day in America by thanking his outstanding team of summer interns for their hard work on behalf of the residents of Legislative District 16.
During the program, students learned about the relationship between politics and government and the difference between the two; worked with legislative staff to address constituent issues; aided in the creation of content for Deputy Minority Leader Drucker’s social media platforms
assisted with the staging of community events such as National Night Out, and more. Special emphasis was placed on developing planning, problem-solving, and communication skills. District 16 interns are Cory Wright, Palak MehSee page 9
The Syosset Advance Published every Friday by Litmor Publishing Corp. Periodical Postage paid at Hicksville, N.Y. 11801 Telephone 931-0012 - USPS 3467-68 Postmaster: Send Address Change to: The Syosset Advance, 821 Franklin Ave., Suite 208 Garden City, N.Y. 11530 • Meg Norris, Publisher
The strategy for drawing in-person attention to Syosset’s downtown next month starts with defining a business goal for the event. Whether the aim is to move products, network, identify customer needs, or simply connect with more people, the 2025 Syosset Street Fair’s sponsors are sharpening their approach through small business education, building toward an engaged, personable, and vibrant festival atmosphere as thousands enjoy local food and live entertainment. At the Syosset Woodbury Chamber of Commerce’s July meeting at the Woodbury Jewish Center, Syosset native and Syosset High School graduate Ari Goldblatt shared insights from his career in live event marketing. His presentation provided vendors with strategies to stand out and maximize their impact at this year’s Street Fair. The Street Fair, Syosset’s signature community celebration, will take place Sunday, Sept. 14, north of the LIRR tracks, with performance stages and vendor booths lining Cold Spring Road, Jackson Avenue, and Underhill Boulevard from 10 a.m. to 5 p.m. Goldblatt, president and owner of Boomer Productions Inc., founded the company in 2019 after years in marketing for clients including Starwood Hotels, American Express, NBC Sports, and Reebok. He has
worked extensively in sports marketing, including event activations for the U.S. Open. He joined the Chamber in 2023 and was elected to its board later that year.
From goals to messaging
Goldblatt encouraged vendors to tailor their approach to the Street Fair’s unique setting. “When you (your business) is a participant or sponsor at an event, there may be a modification needed for your business’ goal to consider how the presence can be more specific to the event – with the Street Fair for example. Think about goals you want from that sponsorship, and then once you have the goals then the next step is listing your key messages to convey. That should be the main point you present to every person who walks over and is in contact,” Goldblatt noted. “With the amount of people there, not everyone is your customer and not everyone is the exact person you need to reach – but do identify amongst the masses who it is specifically that you want to target and converse with.” Goldblatt was contracted earlier this year through the Nassau Council of Chambers of Commerce as part of the Nassau County Technical Services Grant program. Speaking to about 60 business owners on July 17, he emphasized the need for an Activation Plan, a strategy for attracting and engaging visitors. See page 8
National Night Out at Syosset Park PAGE 4 Summer musicians show skills PAGE 6