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Lisa styleguide

Page 1


4-5

Who are we

CON TENTS

6-7 Logo

8-9

Sesonal examples

10-11

TENTS

12-13 16-17 Fonts

TUPINI Tales is a concious luxury brand, specializing in womanwear. Our vision is to create timeless, durable garments that embody the perfect blend of luxury and sustainability. We strive to craft pieces that not only stand the test of time in style and quality but also encourage mindful consumption. By choosing our brand, you as our customer invest in fashion that lasts, reducing the need for frequent replacements.

TWHO

WHO ARE WE

Font: Impact, Small caps
Font: Costum Colour: Dominant
Colour: Submissive

COLOUR CHART

Main

For the main logo, the logo should always consist of two colours in the same hue.

should have the stronges saturarion and ”tales” a weaker.

”TUPINI”

1.Headline

ABCDEFG HIJKLMNOPQR

STU VWXYZÆØÅ

abcdefghij klmnopqrst uvwxyzæøå

abcdefghijklm nopqrstu vwxyzæøå

2. Headline

Text

ABCDEFG HIJKLMNOPQRSTU VWXYZÆØÅ

abcdefghijklm nopqrstu vwxyzæøå

abcdefghijklm nopqrstu vwxyzæøå

ABCDE FG HIJKLM

NOPQRSTU VWXYZÆØÅ

FONT Image text

TUPINItales x illy

COFFEE TALES
A true masterpiece. The car of the sentre of every story and every tale.

This Volkswagen missed the boat. A minor imperfection on the dashboard trim meant it didn’t pass our final inspection. You probably wouldn’t have noticed it, but Inspector Kurt Kruner did. He spotted a faint scratch on the chrome, and that was enough to keep this car from reaching our dealers.

At Volkswagen, we check every car inside and out. Paint must be flawless. Parts must fit perfectly. Even the smallest detail, down to the stitching on the seats, is scrutinized. If anything falls short, that car doesn’t make it to you.

That’s why when you buy a Volkswagen, you know you’re getting a car that’s built to last.

Every Beetle is crafted with precision and care. We make sure of it.

We catch the lemons. You get the plums.

Flat lays, outfits, behind the scenes, aesthetic pictures, product unrelated. client repost.

Social media planner 2 weeks before 12:00 or 20.00/21:00

Call to action, detail shots, work in progress, client repost.

Videos and photos prepared two weeks in advance 12:00 or 20.00/21:00

Styling in different ways.

Sets the mood and describes the vibe.

Follow along on a day, behind the sceen, influenser repost, grwm.

Videos and photos prepared two weeks in advance Saturday morning. Released with every drop.

Playlists

Phone stand, videos prepared in advance Wednesday evening.

COME LONG

see you

you x

Turn static files into dynamic content formats.

Create a flipbook
Lisa styleguide by Lisa Tupini - Issuu