Issuu

/ by L i s a We n g · 2 01 7 - 2 0 2 1

design

PORT/ FOLIO

Lisa Weng Contact

lisaweng689@gmail.com +39 3286959766

Address

Via Romolo Gigliozzi 116, 00128, Rome. Italy.

About me Hello!! I’m Lisa, a Product Designer aiming to transition into UX and Service Design. I enjoy solving everyday life issues with a design thinking approach, working with others and am always up for a challenge!

EDUCATION BACKGROUND

From September 2018 to present Master’s Degree in Integrated Product Design. Politecnico di Milano. Milan. From February 2020 to Jannuary 2021 Master’s Degree in Design. Tsinghua University. Beijing. From September 2014 to July 2017 Bachelor Degree in Industrial Design. Università di Roma La Sapienza. Rome From September 2009 to July 2014 High School. Liceo Scientifico Statale Stanislao Cannizzaro. Rome.

PROFESSIONAL SKILLS Photoshop Illustrator Indesign Premiere Pro Adobe XD Autocad Rhinoceros

PERSONAL SKILLS Creativity Teamwork Ambition

RECOGNITIONS Workshop Assarredo - 10 complementi per 10 stanze University Contest - First place

Leadership Positiveness Responsability

Ferrero Kinder Surprise University Project - Best Project Mention LANGUAGE SKILLS

EXPERIENCES Internship 2014 Handle srl - Art&Design Exhibition Double Degree Program 2020 - 2021 Tsinghua University - Academy of Arts and Design Graphic Designer 2022 to present Gruppo CR Spa

Italian Chinese English Cambridge English C1 Advanced - Score B

Table of Contents 01 .

02. 03. 04.

05. 06.

S A P I E N Z A C O M M U N I C AT I O N C A M PA I G N P I NE T T I PAV I L I O N SOAP L AB F R E S H C U T TO G O MUSAIC FO OD.M I ND ER

01 09 17 25 37 47

Sapienza communication campaign The brief requires the creation of an external communication campaign for the Department of Architecture of the University of Rome La Sapienza through the creation of 5 posters, a pack of postcards, an informational leaflet and an editorial product containing the offer of the school for the 2017/2018 academic year.

GRAPHIC DESIGN - 2017

GRAPHIC DESIGN

CONCEPT INSPIRATION

CONCEPT After a research a series of key words referring to the Faculty of Architecture - words related to the concept of design, creativity, inspiration - were identified. Proceeding with the analysis of the reference “Idea! Zarvos “by Henrique Foster, the posters are characterized by a solid background and graphic compositions of buildings observed from different angles. To formulate the concept of the project, a decomposition of iconic images related to each course were transformed into vector drawing. The brief requires to represent the main places of Rome within the products, since one of the fundamental characteristics of the School is its position. In addition to the buildings, which represented the theme of Architecture, it was also decided to add some

of the most iconic objects of Italian Design to represent the Degree Course in Industrial Design, while the Degree Course in Building Process Management is represented by the idea and concept of building, construction and project. These representations are reported in the form of three-dimensional solids, presented through a game of shadows and contrast in order to achieve a greater impact. Moving away from what was the reference of Henrique Foster, which has a selection of monochromatic colors for each poster, four background colors that were strongly in contrast with each other were selected with the aim of increasing the visual impact of the images.

Scelte progettuali CMYK:

CMYK:

Font

CMYK:

RGB: C: 64% M: 68% Y: 51% K: 38%

100%

RGB: C: 31% M: 94% Y: 71% K:33% RGB: C: 22% M: 97% Y: 79% K: 12% RGB: C: 40% M: 13% Y: 39% K: 0%

B: 131 G: 36 R: 52

SCIENZE DELL’ARCHITETTURA 90%

80%

B: 177 G: 39 R: 57

B: 157 G: 189 R: 165

Scelte progettuali DESIGN

60%

40%

RGB: C: 11% M: 24% Y: 57% K: 0% RGB: C: 0% M: 68% Y: 85% K: 0%

B: 80 G: 66 R: 77

B: 227 G: 191 R: 127

B: 243 G: 115 R: 58

GESTIONE DEL PROCESSO EDILIZIO

20%

ARCHITETTURA

2017 · SAPIENZA COMMUMNICATION CAMPAIGN

Colori

LATO Lato regular abcdefghilmnopqrstuvz ABCDEFGHILMNOPQRSTUVZ 1234567890 àòèéù#ç°@*!£$%&/()=?

Lato thin abcdefghilmnopqrstuvz ABCDEFGHILMNOPQRSTUVZ 1234567890 àòèéù#ç°@*!£$%&/()=?

Lato bold abcdefghilmnopqrstuvz ABCDEFGHILMNOPQRSTUVZ 1234567890 àòèéù#ç°@*!£$%&/()=?

Lato bold italic abcdefghilmnopqrstuvz ABCDEFGHILMNOPQRSTUVZ 1234567890 àòèéù#ç°@*!£$%&/()=?

Lato medium abcdefghilmnopqrstuvz ABCDEFGHILMNOPQRSTUVZ 1234567890 àòèéù#ç°@*!£$%&/()=?

Lato heavy abcdefghilmnopqrstuvz ABCDEFGHILMNOPQRSTUVZ 1234567890 àòèéù#ç°@*!£$%&/()=?

FONT AND COLOR CHOICES

GRAPHIC DESIGN

C.d.L. Magistrale c.u. in Architettura

C.d.L. Triennale in Scienze dell’Architettura

C.d.L. Triennale in Disegno Industriale

C.d.L. in Gestione del Processo Edilizio

La Laurea Magistrale a Ciclo Unico in Architettura di durata quinquennale è l’indirizzo classico di studi mirato alla formazione dell’architetto. Il Corso di Laurea è regolato da normative europee e caratterizzato da un percorso formativo che si struttura in insegnamenti pratici e teorici. Gli insegnamenti del Corso si dividono in tre ambiti principali: i laboratori di progettazione, dove prevale una didattica improntata al ‘leaning-by-doing’, i corsi storico-umanistici che riguardano tanto l’architettura quanto la città e il paesaggio, e i corsi tecnico-scientiﬁci ﬁnalizzati ad apprendere gli strumenti del disegno, del restauro, delle tecniche costruttive e delle politiche urbane.

Il Corso di Laurea in Scienze dell'Architettura forma una figura professionale innovativa in grado, già dopo il conseguimento del primo livello, di svolgere un innovativo ruolo di raccordo fra progettisti e committenza e fra amministrazione e impresa. Nel corso del triennio lo studente affronta tutti gli aspetti dell'architettura, acquisendo un’adeguata preparazione nelle aree disciplinari della progettazione architettonica e del paesaggio, della storia dell'architettura, del restauro architettonico e urbano, dell'urbanistica e del governo del territorio. Alla fine del percorso è possibile accedere all’esame di abilitazione per l’esercizio della professione di Architetto Junior.

Le ﬁnalità didattiche e i percorsi di studio del Corso di Laurea in Disegno Industriale sono da sempre orientati al progetto, concepito nella sua accezione più sperimentale come processo critico innovativo. Tale approccio ha riguardato i diversi campi di applicazione legati alle tre più importanti anime dell’Industrial Design: il product design; l’interior, public e exhibit design; il visual, graphic and communication design. Il corso risponde alla notevole domanda di proﬁli professionali che operano con competenza nei molteplici settori produttivi inerenti la progettazione di artefatti materiali e immateriali.

Il Corso di Laurea in Gestione del Processo Edilizio-Project Management nasce dalla una forte richiesta proveniente dal mercato del lavoro riferita, in particolare, al settore delle costruzioni. Questo ruolo prevede l'inserimento dei laureati in un ambito produttivo che vede nella progettazione-costruzione il proprio centro di competenza, compreso il campo della riqualiﬁcazione-recupero. Il corso è volto alla preparazione di un operatore in grado di gestire le fasi del processo edilizio, dalla disciplina dei ﬁnanziamenti, alla progettazione, alla realizzazione dell’opera, alla sua gestione, con particolare attenzione alla fattibilità tecnica, economica e procedurale degli interventi.

Dipartimento Architettura e Progetto Durata: 5 anni Modalità di accesso: Prova di ammissione Posti per studenti : 340 (+20 posti extra UE di cui 2 di nazionalità cinese)

Dipartimento Storia, Disegno e Restauro dell’architettura Durata: 3 anni Modalità di accesso: Prova di ammissione Posti per studenti : 145 (+9 posti extra UE di cui 2 di nazionalità cinese)

Dipartimento Pianiﬁcazione, Design, Tecnologia dell’architettura Durata: 3 anni Modalità di accesso: Prova di ammissione Posti per studenti : 150 (+10 posti extra UE di cui 2 di nazionalità cinese)

FUTURO

Corso di Laurea Magistrale in Architettura del Paesaggio

Corso di Laurea Magistrale in Architettura (Restauro)

Master di Primo Livello

Master di Secondo Livello

Dipartimento: Pianiﬁcazione, Design, Tecnologia dell’architettura Durata: 3 anni Modalità di accesso: Prova in ingresso per la veriﬁcA delle conoscienze Posti per studenti : numero aperto

FUTURO

Master di Primo Livello: Gestione del Processo Edilizio e Project Management

Corso di Laurea Magistrale in Design, Comunicazione Visiva e Multimediale Corso di Laurea Magistrale in Product Design Master di Primo Livello: Product Design per il Rapid Manifacturing Exhibit e Public Design

1 ANNO Scienza della rappresentazione I Storia dell’architettura contemporanea Istituzioni di matematica I Diritto urbanistico Laboratorio di progettazione Tecnologia dell’architettura I Fisica tecnica e ambientale Lingua Inglese

1 ANNO Laboratorio di progettazione I Storia dell’architettura contemporanea Istituzioni di matematica I Disegno Tecnologia dell’aechitettura Fondamenti di urbanistica

1 ANNO Istituzioni di matematica Materiali e tecnologie Disegno I Storia e teorie dell’arte contemporanea Atelier di design I Atelier di design II Disegno II

2 ANNO Meccanica delle strutture Progettazione urbanistica I Istituzione di matematica II Storia dell’architettura antica Laboratorio di progettazione II Scienza della rappresentazione II Tecnologia dell’architettura II

3 ANNO Scienza delle costruzioni Progettazione urbanistica II Scienza della rappresentazione III Storia dell’architettura moderna Laboratorio di progettazione III Elementi di restauro Laboratorio di progettazione tecnologica

4 ANNO Laboratorio di progettazione strutturale Laboratorio di progettazione urbanistica Impianti tecnici Laboratorio di restauro Laboratorio di progettazione IV

5 ANNO Laboratori di sintesi

Sedi della Facoltà di Architettura Valle Giulia, Via Antonio Gramsci 53 Flaminia, Via Flaminia 70 Gianturco, Via Emanuele Gianturco 2 Fontanella Borghese, Piazza Borghese 9 Presidenza Preside: Anna Maria Giovenale Via E. Gianturco 2, 00196 Roma Tel. 06 4991 9333 Fax. 06 4991 9347 email: presidenza.architettura@uniroma1.it Segreteria Amministrativa Studenti Via E. Gianturco 2 Tel. 06 4991 9398 email: segrstudenti.architettura@uniroma1.it

LEAFLET

2 ANNO Laboratorio di progettazione II Meccanica delle strutture Storia dell’architettura antica e medievale Fondamenti e applicazioni di geometria descrittiva Fisica tecnica e ambientale Pianiﬁcazione del territorio e del paesaggio Istituzioni di matematica II

3 ANNO Storia dell’architettura moderna Estimo A scelta dello studente Scienze delle costruzioni Laboratorio di progettazione III Caratteri costruttivi degli ediﬁci storici e problemi di restauro Tecnologia dell’architettura II Tirocinio Prova ﬁnale

2 ANNO Fondamenti di statica e di meccanica Storia del Tecnologia e progettazione I Disegno III Atelier di design III Atelier di Design IV Tecnologia e progettazione II

3 ANNO Atelier di product design Atelier di exhibit design Disegno per la comunicazione Comportamento meccanico dei materiali Economia e gestione delle imprese Lingua inglese Tirocinio Prova ﬁnale

1 ANNO Disegno tecnico e automatico Analisi matematica Storia dell’architettura Materiali e sistemi produttivi Analisi del progetto a scala edilizia Gruppo opzionale: Economia e gestione dell’impresa Business management Legislazione delle gare e degli appalti pubblici

2 ANNO Gruppo opzionale: Gestione energetica ambientale Energy and environmental management Tecnologia dei processi realizzativi Estimo e aspetti tecnico-economici del cantiere Analisi urbanistica del progetto Gruppo opzionale: Gestione energetica ambientale Energy and environmental management Disegno e rilievo dell’architettura Tecniche di recupero e restauro nell’edilizia Scienza e tecniche delle costruzioni

3 ANNO Gruppo opzionale 3 Gestione del processo edilizio Project management Organizzazione e sicurezza nei cantieri Rappresentazione del progetto cantierabile Sistemi impiantistici a scala urbana e degli ediﬁci Manutenzione e gestione del patrimonio immobiliare A scelta dello studente Tirocinio Prova ﬁnale

FACOLTÀ di ARCHITETTURA

FACOLTÀ DI ARCHITETTURA oﬀerta formativa

FACOLTÀ DI ARCHITETTURA

L’

acquisizione degli elementi culturali, metodologici, scientifici e tecnico-strumentali che sono alla base della cultura del progetto costituisce obiettivo fondamentale per la formazione del laureato in Disegno Industriale. Gli insegnamenti teorici, le esercitazioni progettuali, il tirocinio e il complesso delle attività formative previste nel triennio sono finalizzate alla formazione di una figura tecnico-professionale in grado di affrontare ad una scala di media complessità tematiche differenti. Al fine di raggiungere la preparazione necessaria al conseguimento del titolo finale relativo al Corso di Laurea in Disegno Industriale, oltre ad una buona cultura di base di carattere generale, è necessaria l'acquisizione di una serie di conoscenze specifiche previste dal percorso formativo in ambiti disciplinari diversi: nell'area scientifica; nell'area tecnologica; nell'area umanistica; nell'area della rappresentazione e della comunicazione multimediale; nell'area delle scienze economiche e sociali. L'acquisizione dell'insieme di tali conoscenze e competenze è finalizzata alla formazione, nell'arco dell'intero triennio, di una solida preparazione nell'ambito delle discipline di progetto, che mettano in grado il laureato di operare come tecnico del progetto con capacità e consapevolezza nella complessità della società contemporanea.

Architettura Info

Preside della Facoltà di Architettura Anna Maria Giovenale Presidente dell’Area Didattica 2 Daniela Esposito Coordinatore del Corso di Studi Pier Paolo Balbo

alla Sapienza

Codice corso: 25981 Dipartimento Pianiﬁcazione, Design, Tecnologia dell’architettura Durata: 3 anni Classe di laurea L-4 Modalità di accesso: Prova di ammissione Posti per studenti : 150 (+10 posti extra UE di cui 2 di nazionalità cinese)

Architettura Oﬀerta Formativa

C.d.L. Magistrale in Architettura del Paesaggio Codice corso 25983 Dipartimento Pianiﬁcazione, Design, Tecnologia dell’architettura Durata: 2 anni Classe di laurea LM-3 Modalità di accesso: Veriﬁca dei requisiti e della personale preparazione Posti per studenti : numero aperto

A N N O

l Corso di Laurea Magistrale in Architettura del Paesaggio, intende conferire una formazione specialistica, nella quale si integrano conoscenze teorico-critiche e competenze operative e professionali nel campo della progettazione del paesaggio alle diverse scale, anche per collaborare con altre figure professionali dei settori dell'architettura, dell'ingegneria e delle scienze naturali. Il percorso formativo è articolato, analogamente a quanto già avviene nell'ambito dell'Unione Europea, in insegnamenti e attività didattiche finalizzati riferiti alla pianificazione, progettazione e gestione dei processi di trasformazione del paesaggio nelle sue componenti naturali e antropiche, in grado di soddisfare esigenze umane e naturali, funzionali ed estetiche, basate sulla conoscenza dei caratteri fisici, ecologico-ambientali e socio-culturali e dei valori culturali del paesaggio, delle potenzialità e delle criticità dei contesti in cui si realizzano gli interventi. Il percorso formativo tiene conto della peculiarità della disciplina paesaggistica contemporanea orientata a valorizzarne l'identità dei luoghi, gli aspetti più specificamente tecnici e tecnologici, gli obiettivi di qualità del paesaggio, i metodi ecologico-ambientali, le finalità sociali del progetto, i caratteri di sostenibilità ambientale, economica, sociale, tecnico-impiantistica, energetica e una visione contemporanea e dinamica degli aspetti ambientali.

A N N O

EDITORIAL PRODUCT

Preside della Facoltà di Architettura Anna Maria Giovenale Presidente dell’Area Didattica 3 Carlo Martino Coordinatore del Corso di Studi Sabrina Lucibello

alla Sapienza

Info

C.F.U.

12 Laboratorio di progettazione I 4 Elementi di lettura del paesaggio urbano 8 Progettazione I 8 Storia dell’architettura contemporanea 8 Istituzioni di matematica I 8 Disegno 6 Tecnologia dell’aechitettura 10 Fondamenti di urbanistica e governo del territorio 4 Legislazione edilizia e governo del territorio 6 Fondamenti di urbanistica 6 A scelta dello studente 2 Per la conoscenza di almeno una lingua straniera 12 Laboratorio di progettazione II 4 Caratteri dell’architettura e dell’ambiente 8 Progettazione II 8 Meccanica delle strutture 8 Storia dell’architettura antica e medievale 8 Fondamenti e applicazioni di geometria descrittiva 8 Fisica tecnica e ambientale 6 Pianificazione del territorio e del paesaggio 6 Istituzioni di matematica II Storia dell’architettura moderna Estimo A scelta dello studente Scienze delle costruzioni Laboratorio di progettazione III 6 Progettazione III 6 Archittettura degli interni 8 Caratteri costruttivi degli edifici storici e problemi di restauro 6 Tecnologia dell’architettura II 2 Tirocinio 6 Prova finale 8 6 6 8 12

alla Sapienza

2017 · SAPIENZA COMMUMNICATION CAMPAIGN

Design C.d.L. Triennale in Disegno Industriale

Futuro

a preparazione offerta dal corso di laurea consente d'inserire i laureati come architetti junior in un settore produttivo che vede nella progettazione-costruzione il proprio centro di competenza, compreso l'ambito della riqualificazione e del recupero del patrimonio edilizio e urbano, con un indotto crescente nel campo delle tecniche e con enormi problemi di adeguamento dell'apparato tecnico della pubblica amministrazione. Le attività cui è tendenzialmente destinato il laureato in Scienze dell'Architettura sono legate a: studi professionali, società ed enti di progettazione: per la progettazione di costruzioni civili semplici, per il rilievo, le indagini, la diagnostica sullo stato del patrimonio insediativo esistente; imprese di costruzioni: per il rilievo, le indagini tecniche e la conduzione di cantieri; enti di gestione del territorio (ministeri, regioni, enti locali, enti economici, enti di normazione): per le indagini e rilevamento delle strutture insediative nell'ambito di atti di pianificazione generali o attuativi (piani particolareggiati, programmi di recupero urbano e di sviluppo sostenibile ecc.) e per la gestione tecnico-amministrativa degli interventi; soprintendenze regionali per i beni e le attività culturali, soprintendenze per i beni ambientali e architettonici e soprintendenze archeologiche: per il rilievo critico, le indagini e la diagnostica sul patrimonio architettonico e paesaggistico-ambientale e per la gestione tecnico-amministrativa degli interventi; istituzioni, società e imprese operanti nel settore del controllo dell'impatto ambientale, anche tramite l'impiego dei sistemi di telerilevamento, di quelli informativi GIS e delle principali reti di monitoraggio.

GRAPHIC DESIGN

ARCHITETTURA

S a p i e n z a Un i ve r s i t à d i Ro m a

S C I E N Z E D E L L’ ARCHITETTURA

S a p i e n z a Un i ve r s i t à d i Ro m a

FACO LTÀ D I ARCHITETTURA

Sapienza Università di Roma

D I S E G N O INDUSTRIALE

Sapienza Università di Roma

POSTER

GESTIONE PROCESSO E D I L I Z I O Sapienza Università di Roma

2017 · SAPIENZA COMMUMNICATION CAMPAIGN

POSTCARD

Pinetti pavilion A project conceived for the 10 complements for 10 rooms workshop organized by Assarredo. The brief requires the design of a pavilion 3 x 3 x 3 m large located inside the Salone del Mobile, part of a system in which 12 companies are shown. The assigned company is Pinetti, which specializes in luxury leather accessories.

EXHIBITION DESIGN - 2018

EXHIBITION DESIGN

CONCEPT Pinetti is a family business in Bergamo. They specialize in making hand made leather accessories for luxurious residential or public spaces. Their products are of very high quality and often custom made. After visiting their company and researching their catalogue we decided to focus our concept around two of their products. The first one is the Almeria basket, one of their best selling products, which has an outstanding and eyecatching pattern braided together. This pattern has such a memorable visual effect that became the inspiration for the design of the pavilion. The pattern can be used as an architectural shape for

2018· ASSARREDO WORKSHOP

the pavilion that best represented the company’s identity. The second product typology are the board games, which we thought was able to show all the possibilities and essence of the company. We decided to create a story of a “game” as a way of interaction and engagement with the visitors. The shape of the pavilion becomes a blank canvas, on which textures of materials that are used for the Pinetti production can be projected. The visitors ,thus, become “players” and can interact with this projection by choosing a sample of a material. The projection of it’s texture gets triggered by taking out a sample.

13 EXHIBITION DESIGN

By studying the pattern of the Almeria basket and experimenting with all the shape possibilities, we chose a simple spherical but open shape as we understood that a 3 x 3 x 3 m space was too small for complicated architectures. Inside the pavilion we have a bench that runs along the sides, with real sets of chess displayed inside built in plexiglass containers. On top of the chess sets we have a digital touch-screen displaying the Pinetti catalogue and a digital chess game.

2018· ASSARREDO WORKSHOP

PROJECT DETAILS

In the middle of the pavilion we have an interactive table and the material samples. Inside the samples we have a chip that reacts when placed on top of the table and projects the selected material. The interactive space and the samples are highlighted. Longfocus projectors are used as the quality and possibilities of images are much higher and appropriate. They are located on both sides of the pavilion. The outer one will work in a stand-by loop mode. The inner one will react to the chosen sample. The projections covers the visitors too to increase the engagement. The purpose of the concept is to create a space in which the identity of the company, that are shown through the visually strong shape of the pavilion, can be perceived by the visitors by directly interacting with it. The goal is not to display their many products, but to advertise the company by making the visitors interested and curious of the company, making them want to know more about it.

15 EXHIBITION DESIGN

2018· ASSARREDO WORKSHOP 16

Soap lab The brief requires the design of a small useful object with a size within a volume of 400 x 400 x 400 mm. The project aims to explore the cultural relationship between Design and Autoproduction.

PRODUCT DESIGN - 2019

PRODUCT DESIGN

CONCEPT Soap Lab is a home kit designed to recycle used cooking oil and convert it into soap, by the means of a simple chemical procedure.

The idea is to create a system of different components which functions and usage are combined and communicated through the packaging-container. The box is designed according to Instructional Design concepts; thought out to be not only a means of protection and ease of transport, but also the instruction that explains the correct use and the right order of the process to make soap. A sliding mechanism is used for the opening, on the back of the lid there are the process instructions, warnings and precautions regarding contact with sodium hydroxide. The product spread over

two levels. The first consists of a plan removable containing the components, sorted according to a letter system that allows the user to identify and assemble the components with the help of instructions. On the bottom there are the mold and the kit safety to be worn compulsorily during the method.

The project starts from the intention of finding a solution for household cooking oil disposal, an alternative to the classic procedure of oil disposal, which, after usage, is often and mistakenly poured into the sink, causing damage to the environment. Therefore, the goal is to raise the user’s awareness of theme of recycling and to guide it towards correct responsible disposal, offering the possibility of transforming a refusal into a useful product, converting its function and donating to these substances a second life.

2019 · SMALL USEFUL OBJECTS

BACKGROUND

PRODUCT DESIGN

Filter and cap

Measuring spoon Fragrances

Whisk

Oil and soap containers

Instructions

Two beakers of 1 liter are chosen as containers due to the shape that guarantees an easy pour of the mixtures. The Caps are designed to fit the containers. The first one consists of an oil filter with a cap,the second one is a lid with an integrated whisk, operated by a crank. A sliding mechanism is used for the box. On the back of the lid there are the process instructions, warnings and precautions for working with lye. The kit is structured over two levels. The first consists of a removable plane containing components, sorted according to a letter system that allows the user to identify and assemble components with the help of instruction. On the bottom are the mold and the safety kit to be worn during the soap making process.

2019 · SMALL USEFUL OBJECTS

COMPONENTS

Safety kit Mold 22

PRODUCT DESIGN

PROCEDURE

Measure and filter oil.

Add filtered oil to lye solution and stir until complete saponification.

2019 · SMALL USEFUL OBJECTS

distilled water and lye. 2. Measure Mix with whisk and wait for the solution to return to room temperature.

Pour into the mold and let it rest for six weeks before use.

Fresh cut to go The project aims to search for an innovative systemic solution linked to the management of the methods of sale, payment, control and personalization of the shopping experience within the Mass Market Retailers. The brief requires the incorporation of technologies and resources from three main companies: Epta that specializes in commercial refrigeration; Conad, the largest organization in Italy of independent retail entrepreneurs; Tracxpoint, an israelian startup that develops technologies related to smart shopping carts and fast payment.

PRODUCT DESIGN - 2019

PRODUCT DESIGN

supply

the Big Data ﬂow is what binds all the information ﬂows between the three companies. Large-scale distribution (Conad), through the technology offered by Tracxpoint, transfers useful data to Epta

possibility to ﬁll the current gaps in the retail sector

USERS on-site behavior and data purchasing

compete with Amazon Go and business expansion

RELATIONSSHIP BETWEEN COMPANIES

COMPANY RELATIONSHIP

CONSIDERATIONS new technology new application inputs new market competitive advantage

new technology economic beneﬁts notoriety greater turnoute

Epta will be able to address a new market (B2C) indirectly through the use of new technologies that are useful for both the user and the reference company for different purposes

products services discounts

user information, purchasing behavior and notoriety in other countries

Conad’s goal of understanding and meeting consumers ‘ needs in advance can become a strategic resource for Epta and a reason to start a partnership experience. Epta can then collaborate with Conad to develop a unique shopping experience and interactive in the field of distribution; however, to create an innovation that can affect the business of Conad, Epta cannot solely rely on its specific and know-how in commercial refrigeration, but must necessarily look into digital technologies that will revolutionize the large-scale distribution. In this sense, the startup Tracxpoint that has already started to implement these technologies in a specific solution for Conad supermarkets represents a further and important stakeholder to refer to.

2019 · EPTA TRACXPOINT CONAD

CONCEPT The themes selected from a preliminary research on brick and mortar grocery stores are fresh food, ready meals and wellness. From an in-depth study on food retail it has emerged that the fresh department is the main success factor in the mass market, so much so that they still manage to differentiate themselves and counteract the online competition. In fact, most people prefer to buy fresh produce in brick and mortar stores where it is possible to judge the quality of the products in person. The fruit and vegetable department are an important part of the product turnover, exeeding that of meat and fish. In the future, the main competitors of mass market retailers will not be online grocery shopping, but food delivery instead, a trend that has undergone

an exponential increase in popularity in recent years. Despite the enormous success of food delivery, more and more consumers have the desire to better control what they eat, where it comes from, how it was grown, how it was harvested or how and where it was cooked. And this is a requirement that delivery can hardly meet. The concept therefore consists in the implementation of an in-store service of washing and cutting the fruit and vegetable department. The customer can choose in person the products he is interested in and decide in what form and quantity to cut them. The goal is to make the process of cooking a meal easier and faster, without having to give up the freshness and quality of the ingredients.

PRODUCT DESIGN

CUSTOMER JOURNEY Upon arrival, the customer unlocks the shopping cart at the terminal with their fidelity card and place the cutting service basket into the shopping cart. In the fresh fruit and vegetables department, they can select in person the products they want. Through the touchscreen integrated into the cart, they can enter the order details such as the shape and weight. The cart will automatically update the price. To start the order, the customer needs to hand over the basket to the cutting service staff. Afterwards, they can continue shopping in other departments. When the order is ready, they will receive a notification and will be able to collect the product in the refrigerated lockers with the provided PIN. At last, the customer con proceed with the payment by exiting the grocery store through the payment area without having to wait for a queue.

2019 · EPTA TRACXPOINT CONAD

PRODUCT DESIGN

TRACXPOINT SENSOR SYSTEM

FIREX DREENER LINE

LWD-2 Electric vegetable washer 1200 x 700 850 mm Rated power: 1.1 Kw Tank capacity: 225 l

FLOTTWERK

ZS3 Abrasive tubers peeler 560 x 378 x 855 mm Rated power: 0.25 Kw Load capacity: 5 kg

CONVEYOR BELT

ELECTROLUX DITO

TRS Classic Countertop vegetable cutter 246 x 557 x 466 mm Weight: 24 kg Electric power: 2.5Kw Performance: 550 kg/h

CUTTING STATION WORKFLOW This layout of the cutting corner explains the arrangement of the machinery and the workflow of the service in the backstage.

2019 · EPTA TRACXPOINT CONAD

STARFRIT

Rotato STF-006 Electric fruit andvegetable peeler 160 x 165 x 279 mm Weight: 1.2kg

The Tracxpoint sensor system located at the beginning identifies and communicates the order details to the operator. The operating area is at the center, with the machinery located symmetrically on both sides of the counter. The machines follows the order of washing, peeling, cutting and packaging. Each operating area is connected together through a conveyor belt at the center. At the sides are the refrigerating lockers that are accessible from both sides to the operator and the customer. The basket follows the products throughout the entire process in order to keep track of the order. The end product gets placed back into the basket and moved into the lockers.

Customer actions

Unlock shopping cart at terminal

Place the cutting service basket into the cart

Pick up fruit and vegetables

Enter order details, such as shape and weight, through the touchscreen

The terminal identifies the customer

The cart identifies and associates the basket with the customer via QR code

The cart reads and calculates the price of the products placed inside it

The cart calculates the total price

Digital

Phisical

Line of interaction

Onstage actions

PRODUCT DESIGN

Arrives at grocery store

Backstage actions

Line of visibility

Supporting actions

Informazione su corretto porzionamento dei pasti

SERVICE BLUEPRINT

SYSTEM MAP

In the service blueprint we have visual representation of the entire service process. The role of Tracxpoint technology, other than the recognition and calculation of products, is mainly that of collecting and managing the data of the entire manufacturing process, especially in the backstage to optimize coordination and to keep track of all the different orders.

The system map illustrates the structure of the service and the relationship between the stakeholders. It addresses the management of organic waste and any leftover products from the service and explains how the service shortens the waste disposal chain. Organic waste is generated directly in the grocery store instead of the customer's home and can be sent directly to waste disposal companies. Leftover produce can be processed into V range products, such as ready to eat meals.

Continue shopping in other departments and monitor the status of the order

Welcome the customer and collect the basket

Deliver basket to the staff in the workstation

Go to the refrigerated lockers, unlock the door with a QR code or PIN and collect the product

Receive notification when order is ready

Scan the basket to access details of the order and proceed with the washing, cutting and packaging of the products

The finished product is placed back in the basket to keep track of the order

Pay automatically with the cart through the payment area at the exit.

The basket is placed inside the refrigerated lockers

2019 · EPTA TRACXPOINT CONAD

Go to the service area and deliver the basket

The organic waste collected is sent to waste disposal companies for further processing

Leftovers of an order are used for the production of V range products

Financial flow

Supply raw material for the production of compost and biogas

Material flow Information flow

Data

1. Real time updates on price 2. Enter order details 8. Order ready notification

Customer

9. Collect order

Refrigerating lockers (Epta)

4. Hand over basket

Staff

7. Order ready notification

6. Place product in lockers

Shopping cart (Tracxpoint)

5. Order details

3. Hand over basket

10. Payment

Workstation

11. Organic waste management 12. Leftover products can be transformed into V range products

Conad

Waste disposal companies

SYSTEM MAP

PRODUCT DESIGN

482 mm

Taglio rondelle 2 mm 162 mm

Prodotto

Totale Cestino

Descrizione

Prezzo

Carote Italia

1,50 €/Kg

Peso

Totale

1200 g

1,80 €/Kg

Prodotto

Tipologia taglio 2 mm

6 mm

5 mm

2 mm

3 mm

2 mm

Vie shopping cart contents View basket contents

Totale Cestino Prodotto 6 mm

5 mm

3 mm

2 mm

7,4 €

Descrizione

Prezzo

Peso

Totale

Prodotto

Descrizione

Prezzo

Peso

Totale

Zucchine chiare Italia

2,35 €/Kg

600 g

2,35 €/Kg

Radicchio rosso

1,39 €/Kg

600 g

0,83 €/Kg

Lattuga iceberg

1,10 €/Kg

500 g

0,55 €/Kg

Carote Italia

1,50 €/Kg

1200 g

1,80 €/Kg

Patate a pasa gialla

0,99 €/Kg

1000 g

0,99 €/Kg

Melanzane tonde

1,48 €/Kg

600 g

0,88 €/Kg

Cutting settings

TOUCHSCREEN INTERFACE

7,4 €

Descrizione

Pre

Zucchine chiare Italia

2,35

Lattuga iceberg

1,10

Patate a pasa gialla

0,99

2019 · EPTA TRACXPOINT CONAD

36 CONCEPT RENDER

Musaic The coronavirus pandemic is causing an epidemic of loneliness and social isolation among adults, carrying with it significant health and emotional risks. The theme of the project, “Design out Isolation”, doesn’t only refer to physical isolation. The uninfected patients, elderly people, children, and even pets who usually need care of others are in more vulnerable situation. The brief requires the design of a solution to the problems created by Isolation through service design thinking and service design doing.

SERVICE DESIGN - 2020

SERVICE DESIGN 39

PROBLEM During the initial stages of lock down in Italy, facilities like museums and art galleries were forced to close during the quarantine, resulting in their inability to make any kind of revenue. Furthermore, the more time it passes the more they can become neglected. On one hand, children of young age are often too young to understand the severity of the situation and being forced to stay at home for such a long period of

time may lead to frustration and boredom. As they are not going to school anymore, they seek attention and entertainment from their parents. On another hand, most of the parents that are staying at home need to work during the week. They find it difficult to tend to their children while having to work at the same time.

2020 · DESIGN OUT ISOLATION

CONCEPT The proposed solution is an interactive entertainment platform that brings all the cultural knowledge, lab activities and educational projects that currently exists in museums directly to children in a digital way. At the same time, it is an initiative that represents a support for all the cultural public facilities that are closed now due to the quarantine. It also can be of help for families, parents that are struggling to work at home and entertain their child at the same time.

SERVICE DESIGN

SYSTEM MAP Every museum that wants to join the initiative can look for a developer themselves to create and digitalize multimedia content. Museums staff, which are familiar with the topics and activities, work together with the developer to create engaging and interactive video-tours, games and activities. Everything will have a standardized time and will be uploaded onto the platform’s system. The teachers, then, are notified by the school of this new initiative, and starts to select material that is suitable for the level of their class and create a weekly timetable with the activities. Students can learn and deepen their knowledge while still having fun.

PLATFORM STRUCTURE The platform is mainly divided into three sections. The first one is dedicated to museums, in which they can set up their virtual tour, design each room’s layout. The second part is dedicated to teachers, which are responsible of setting up the class, choosing the museums and checking the results. The third section is dedicated to students, where they can tour the museum virtually, play the games and do the exercises.

2020 · DESIGN OUT ISOLATION

Museums staff is responsable of creating content through ready to use templates available on the platform

Museum staff Museums upload their content onto the platform Platform

Museum

The ministry of Cultural Heritage look for developers to create the platform The government offers state conventions to the museum

Select material and activities from the platform suitable to ther class and insert it into the student’s timetabe

Developer

Government

Students can experience and learn about new knowledge while having fun

Student

Teacher Schools notify teachers and students of the initiave School

Museum

Teacher

Student

· Tour setup

· Class setup

· Museum tour

· Room layout design

· Museum choice

· Games and exercises

· Overview on connections

· Class overview

· Laboratories

· Results check

· Avatar customisation

with schools

· Latest updates on children's work

SERVICE DESIGN

Line of Interaction

Homework and chapters to study

Download app and join platform through invitation code

Can personalize their profile and avatar

Registers the class on the platform and sends invitation code for all students to join

Browse through museums profile and chooses educational material based on the class’ program

Student

Teacher

Are notified about the project and communicate it to the student’s parents

Record video lessons and prepare homework

Collaborate with designers to develop content

Museum staff

Museum

Officially act the class

Receive funds for the project by the Minister of Cultural Heritage

Create Museum profile and upload content onto platform

Updates con

Line of Visibility

Provide the contact information of all students and parents

Are notified about the project School

Government

Approves the project and redistributes funds from Minister of Education to Minister of Cultural Heritage

Developer

Formally notifies the related institutions

A team of developers and designers are in charge of developing the platform

Deals with u maintenanc

Line of Visibility

Ready to use templates for standardized content

Platform

Updates database

Sends notification e-mail to teacher when platform is ready to use

PREPARATION

SERVICE BLUEPRINT

LEAN CANVAS

The service blueprint illustrates all the actions and relationship between the numerous stakeholders. The stakeholders on the left are divided by the line of visibility into the ones that directly interact with the platform and the ones that indirectly interacts with it that have more of a supporting role. The whole projects is mainly divided into three phases. The preparation phase is when the project officially begins. All the operations that are needed to start the service are described here. The second phase of usage outlines the entire user flow of the service. Finally, in the post-isolation phase, future possible developments are defined.

The lean canvas deconstructs the idea into its key assumptions. Firstly, three problems are identified, mainly surrounding museums, parents and children staying in lock down. The key metrics that tells how well the service is doing are the number of museums joining this project, the number of views and activities completed by children, the weekly active users and the conversion rate of users into museum visitors for the post isolation period. The unique value proposition for children is that it’s a unique education platform that expands content outside of the standard teaching material and subjects, that manages to keep the children engaged through the gamification of the learning process.

Partecipates to workshop and interactive activities

tivates

Ask questions in the Q&A section

Unlocks new content Shares results of homemade projects with friends

Can rate and comment the work of their friends

View the outcome and regolate teaching progress

Answer questions

Can continue to use the platform for integrative lessons and activities

New objects and themes to personalize profile School

Have more options to choose from when visiting the museum Visitors

Answer questions

Museum

Receives feedback information and data on student’s experience with the museum

ntent

Discount on museum’s merchandise or tickets

New experiences during the tour

Can decide to expand the content developed for the platform during the isolation period

New physical or digital merchandise Helps Designers with content development with their knowledge

Museum staff

Designing new experiences for museums visitors

Designer

updates and ce of platform

Designing new experiences for museums visitors

Developer

Processes activities results and scores, feedback and view count data

Blog section to support the sharing of children’s work

Awards prizes based on student’s score

Subscription plan

Platform

USAGE

POST-ISOLATION

PROBLEM - During isolation Museums and Art Galleries are closed and not making any revenue

SOLUTION - A platform that can join education and entertainment togethr for children

- Children are not going to school so parents need to dedicate more time to them

- A platform for museums to advertise and bring new experiences in a non-physical way during the isolation period

- Parents need to work and cannot keep entertaining their children

2020 · DESIGN OUT ISOLATION

Watches virtual tour of museum

EXISTING ALTERNATIVES - Videogames for children Educational television channels - Homework and video lessons registered by school teacher

KEY METRICS - Number of museums participating in the initiative

COST STRUCTURE Hosting Platform development People costs Usability testing PR Marketing and legal costs

REVENUE STREAMS During isolation:

- Number of views and activities completed by children - Number of users that becomes museum visitors

UNIQUE VALUE PROPOSITION - For children, it’s a unique education platform that expands the standard teaching material with integrative cultural content in an entertaining way for children - For museums, it’s a user-friendly platform that allows them to approach more potential visitors by bringing alternative new experiences in a simpliﬁed way

UNFAIR ADVANTAGE - Large variety of museums and cultural content concentrated in one platform

CUSTOMER SEGMENTS - Children from 6 to 10 years old - Museums

- User generated content by museums, which are the most competent in their respective sectors CHANNELS - Schools for teachers and student - Ministry of Cultural Heritage for museums

EARLY ADOPTERS - Museums willing to promote and expand themselves, even during isolation

HIGH LEVEL CONCEPT - Like Udemy and Netﬂix, but joined together

- It’s a state project which its main goal is not to make earnings - Exposure through platform brings more potential visitors to the museum

Post isolation: - Subscription plan and different ticket packages offered by museums - Platform receives a commission in percentage when a user makes a purchase through the platform - Platform can offer an advertising system for museum that need more exposure

SERVICE DESIGN

PROTOTYPE https://vimeo.com/410617077 https://adobe.ly/3wdgCIK

PROMOTIONAL VIDEO 45

https://vimeo.com/410557206

2020 · DESIGN OUT ISOLATION

Food.minder Food waste's influence on the environment and on food security has become a global issue anbd consumers are the primary generators of waste. For instance, home food waste has increased in recent years as a result of changing lifestyles, rapid industrialization, and socioeconomic and demographic shifts. By examining the factors that contribute to food waste habits and actions, and how consumers make food choices and the factors that influence sustainable choices, the objective of this project is to comprehend these implications, identify potential design opportunities, and conceptualize a proper solution that addresses the problem.

PRODUCT DESIGN - 2021

PRODUCT DESIGN

BACKGROUND In general terms, food waste is the phenomenon of the loss of food still edible along the production chain up to the final consumer. Food waste not only contributes to environmental pollution, but also represents an enormous waste of resources. In Europe, around 53% of the food waste generated occurs in households, amounting to around 47 million tons per year. Final consumers contribute significantly to the total amount of waste generated. The objective of the project is therefore to find a design solution that can improve the problem of food waste at a household level, assisting the consumer in reducing avoidable food waste. Food category

VOC

Cereal grains

CO2

Fruits and vegetables

C2H4; CH3OH; C2H6O

Fish

C3H9N; C2H7N

Meat

NH3; CO2; C3H9N

2021 · MASTER'S THESIS PROJECT

CONCEPT All foods contain microorganisms that absorb nutrients and release gases and acids as byproducts of their metabolism. During this process, different foods release different volatile organic compounds. By measuring the concentration of these gases in the air through the use of sensors, it is possible to more accurately detect when a product is becoming unsafe for consumption. Among the different categories of food, those that usually contribute most to waste have been identified, namely perishable products such as fruits, vegetables, proteins and grains. All foods contain microorganisms that absorb nutrients and release gases and acids as byproducts of their metabolism. During this process, different foods release different volatile organic compounds. By measuring the concentration of these gases in the air through the use of sensors,

it is possible to more accurately detect when a product is becoming unsafe for consumption. Each food category has similar spoilage characteristics, cereals and rice emit carbon dioxide as a result of insect infestation or mold formation, fruits and vegetables release short-chain alcohols such as ethylene and ethanol, fish degradation produces trimethylamine oxide, while microbial activity in meat leads to the production of ammonia, carbon dioxide and trimethylamine. Food minder is a family of intelligent containers designed for different food categories, mainly perishable products that contribute the most to food waste, such as fruits, vegetables, proteins and grains, that controls in real time the state of freshness of products. A real-time freshness monitoring system for household food consisting of smart containers that are able to detect the safety status of food and optimize its consumption.

PRODUCT DESIGN

STORYBOARD

From the application, the user can check the freshness status of the food at any time.

3. 51

The user can add items to the inventory list by creating new items or scanning the shopping slip. At this stage, details such as quantities, units of measure and images related to the food item can be entered. The user can configure the smart container by attaching the sensor to the respective item following the app's instructions.

While shopping, the user can control what they need to buy by automatically generating a shopping list based on what is in the inventory.

2021 · MASTER'S THESIS PROJECT

If the sensor detects that a food item is close to spoiling or has already gone bad, it sends a notification to the user.

The app is able to give inspiration for recipes based on what the user has in the house or make suggestions by prioritizing foods that need to be eaten first.

After an item is consumed, deleting it from the inventory list will automatically disconnect the container from the food. The sensor can be separated from the container for easy cleaning.

PRODUCT DESIGN

DETAILS The containers are integrated with carbon nanotube-based gas sensors and embedded in an RFID circuit that wirelessly communicates the food's status with the smartphone in real time. The sensor is incorporated inside a plastic shell to protect the circuit from any liquid that may cause damage. It is fixed in the internal part of the lid through a pressure joint. Containers has three different sizes or to suit different usage needs. The sensor can be detached from the container to ensure easy cleaning, both containers and sensors are color matched to their respective food category. Each container is designed to provide the best storage condition for each food category.

2021 · MASTER'S THESIS PROJECT

PRODUCT DESIGN

CEREAL CONTAINER EXPLODED VIEW

①

②

③ ④

⑤

⑥

⑦

1. Button 2. Pushing mechanism body 3. Rotating component 4. Helical spring 5. Supporting base 6. Silicone seal 7. Sensor TAG 8. Glass container 9. Removable silicone cover

⑧

⑨

①

②

② ③

④

2021 · MASTER'S THESIS PROJECT

FRUITS AND VEGETABLES CONTAINER EXPLODED VIEW

③ ⑤ ④

⑥ ⑤

⑦

⑥

⑧

1. Air flow regulator 2. Ventilation hole 3. Silicone seal 4. Sensor TAG 5. Filter for moisture condensation 6. Glass container 7. Removable silicone cover

⑦ ⑨

PRODUCT DESIGN

SYSTEM MAP

RFID WIFI

CONCEPT RENDER

300 mm 40 mm

60 mm

80 mm

220 mm

150 mm

180 mm

210 mm

90 mm

110 mm

150 mm

220 mm

165 mm

110 mm

230 mm

90 mm

160 mm

240 mm

165 mm

2021 · MASTER'S THESIS PROJECT

OVERALL DIMENSIONS

165 mm 165 mm

110 mm

200 mm

PRODUCT DESIGN

MOBILE APP The mobile application serves as the primary tool through which the user can set up and unlink sensors from their corresponding items, check the freshness state of food, regulate what is available or lacking at the home, and explore recipes and meal ideas given by another user. In order to maximize grocery shopping, the scheduling function allows the user to arrange and plan their meals in advance. Meanwhile the app is also able to generate optimized shopping lists based on consumer habits and what’s available at home.

PROFILE

It is possible to establish a social network around the user's profile, which stimulates the sharing of information about recipe ideas, food saving techniques, and the observation of other users' food wasting levels as a point of reference. A report about the household consumption and wastage levels is made available to the user. When people have the opportunity to share this information with their communities, it can motivate them to do better, to improve their dietary practices, and to live a more sustainable lifestyle.

2021 · MASTER'S THESIS PROJECT

INVENTORY

SHOPPING LIST AND RECIPES

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