Link it, Mexilink’s internal magazine, has the intention of creating unity among Mexilinkers, keeping them informed about the movements, activities, and achievements of the company. It is a space to connect and have a good time.
18 32
Content
Corporate
WORDS OF WISDOM
Gina Salas shares tips for enjoying holiday meals while staying healthy. 02
A message from our CEO, Salvador Escalona. THE GEAR
Know more about the Commercial Sales department. THE INSIDE SCOOP Department’s news and announcements.
Mexilink Family
WELCOME ABOARD
People who join the MXL Family in this third quarter. MEXILINKERS ANNIVERSARIES
September - December 2025. 24 HOURS IN THE LIFE OF Luz Vizcarra.
STORYTELLERS
Norma Casanova. THE MEXILINK PATH
Ivett Esparza.
Wide Angle
HOW TO ENJOY THE HOLIDAYS WITHOUT LOSING SIGHT OF YOUR HEALTH
Beyond the desk
MXL OUT AND ABOUT: THE MERCHANDISER WAY
Honoring the unstoppable force behind MXL’s merchandising magic.
WHAT’S BRAND NEWS?
Tajín, Clemente Jacques and La Sierra. IN THE SPOTLIGHT: TRADE SHOWS AND GRASSROOTS EVENTS
MXL Month, 4th of July, Hispanic Heritage Month, Trick or Team! Costume Contest, Nutrition Conference, The Gear: Commercial Sales and Merchandisers, and 20 days Wellbeing Journey.
Entertainment
READER’S CLUB
How to talk to anyone. WE ASKED THE LOCALS
Recommendations of Atlanta.
Words of wisdom
A message from our CEO, Salvador Escalona.
Dear MXL family,
Today, I want to address a situation that is impacting not only our business, but also the communities we are proud to serve. Over the past several weeks, we have observed an unprecedented change across many of the supermarkets and retail partners we support: aisles that were once vibrant and full of activity now feel noticeably quieter, in some cases almost empty.
This shift is closely linked to the uncertainty many Hispanic consumers are facing as a result of recent immigration-related actions and the climate of fear they have generated. The impact is not just economic—it affects families, routines, and the sense of security within our core consumer base.
For many families, a simple grocery trip—something that should feel routine and safe— has now become a source of worry. And when consumers hesitate
to visit stores, the impact reaches everyone: retailers, brands, merchandisers, and ultimately our own organization.
Some of you have said something that truly struck me: “Even during COVID, we saw more movement in stores than what we are seeing now.” That statement reflects the magnitude of the moment we are facing.
As an organization deeply connected to Hispanic communities, our responsibility extends beyond operations—it is also human.
Our merchandisers, who represent MXL in stores every day, play a critical role in maintaining shelf presence, strengthening displays, and ensuring brand visibility, even with reduced foot traffic. Always doing so the MXL way—distinguished by quality execution and professionalism in our industry. At the same time, every area of the company—from commercial to analytics to supply chain—continues contributing to the operational excellence that reinforces our partnerships and keeps our presence essential.
We cannot control the external environment, but we can control how we respond to it. Let’s continue to:
• Support our consumers with empathy and cultural understanding.
• Support our stores by being present, reliable, and solutions-oriented.
• Support our brand partners by demonstrating that, even in challenging times, we deliver.
• Support one another by collaborating effectively and staying focused on what we can influence.
Periods of uncertainty test an organization’s character—but they also reveal its true strength. And I firmly believe in the strength of our people. Guided by our core values— family, passion, integrity, teamwork, loyalty, and respect— we will overcome these challenges and emerge stronger.
Thank you for your resilience, your commitment, and the care you bring to your work every day. Together, we will navigate this moment as we have navigated every other: with unity, professionalism, and purpose.
Sincerely,
Salvador Escalona Captain of the Best Team
Salvador Escalona
The Gear From Strategy to Shelf: The Commercial Sales Force Behind
Mexilink
The Gear section is designed to showcase how each department serves as an essential part of Mexilink’s operations, while shedding light on the behind-the-scenes efforts that drive our collective success.
We are proud to showcase the essential contribution of the Commercial Sales Department to Mexilink’s continued success. While every area of MXL plays a vital role in our daily operations, our team adds value by strengthening these efforts through strategic execution and crossfunctional collaboration.
Our Vision
To be the most trusted and agile sales force in the CPG industry, driving sustained growth and delivering unmatched customer value across every channel we serve.
Our Mission
We accelerate commercial excellence by building strategic partnerships, delivering category-leading solutions, and executing flawlessly in every market. Our teams are empowered to be insightsdriven, customer-focused, and relentlessly committed to winning — at the shelf and beyond.
The people who make up the team are:
• Rafael Campuzano, Chief Commercial Officer
WEST COAST
• César Flores, West Regional Director
• Ruben Cabrera, Supervisor of The Merchandising Team
• Sandra Ruiz, Regional Commercial Coordinator
• Homar Samayoa, Sales Manager
• Pamela Ruiz, Sales Manager
• Lorraine Chavez, Sales Manager
• Santiago Rincón, Sales Manager
• Antonio Macedo, Sales Manager
SOUTH CENTRAL
• Elsa Vázquez, South Central Regional Director
• Camilo Gutierrez , Regional Sales Administrator
• Jorge Belloso, Sales Manager
• Daniel Rodriguez, Supervisor of the Merchandising Team
SOUTHEAST
• Marco A. Aguado, Southeast Regional Director
• Ana Lilia Ibarra, Regional Sales Administration
• Glenny Albert, Sales Representative
• Adriana Echeverría, Sales Representative
GREAT LAKES
• Gilberto Mar Vite, Great Lakes Regional Director
• Ana Lilia Ibarra, Regional Sales Administration
• Ernesto García, Sales Representatives
• Leisy Sánchez, Sales Representatives
NORTHEAST
• Christian Beltrán, Northeast Regional Director
• Ana Lilia Ibarra, Regional Sales Administration
• Alcira Reynolds, Sales Representative
• Linda Fernández, Sales Manager
What role do we play in the Company?
Our role within the company is to serve as a key driver of revenue growth and brand success. We achieve this by
strategically integrating the five critical elements of the marketplace.
1. Brand
2. Distributor
3. Buyer
4. Retailer
5. Consumer
Partnering with Brands and Distributors
As the Commercial Sales Team, we identify potential clients—including retail chains and distributors—present our portfolio of products and innovations and negotiate long-term contracts. These efforts have driven significant revenue growth and reinforced partnerships across key market segments.
Our Distributor Network
MXL proudly partners with over 160 distributors across the U.S.!
Key benefits that MXL offers through the distributors are more than 1,000 additional sales reps and faster product distribution
We support our distributors with:
• Sales Force Training
• Printed Catalog Participation
• New Product Presentations
• Promotions & Incentive Programs
• Planogram & Shelf Reset Coordination
Working with Retailers / HQs (Commercial Chain Buyers)
We collaborate with supermarket chain buyers to support:
• New Product launch support
• TPRs, Ads and Coupons Programs
• Annual Promotional and Display Programs
• In-store Consumer Promotions Programs
• Demo and Sampling programs
• Strategic Alliances and Cross Promotions
• Grassroots Events
Retail Execution at Point of Sale (P.O.S.)
We engage directly with:
• Retail Managers
• Stockers
• In-store Demo and Brand Activation Teams
• Incentive Programs
• Store Openings & Anniversary Support
• Everyday P.O.S. Execution
HOW DO WE INTERACT WITH THE OTHER DEPARTMENTS?
This process involves multiple steps that must be closely aligned with the company’s strategic objectives.
The Commercial Department plays a pivotal role in driving business success; however, success cannot be achieved in isolation.
To operate effectively and deliver sustainable results, our team collaborates closely with all internal departments. This cross-functional synergy ensures consistency, agility, and alignment with the company’s overarching goals.
The Commercial Department’s effectiveness is amplified by its 360° integration with all other Departments.
Collaboration across these internal pillars transforms commercial efforts from siloed activities into a unified, strategic
force — one that drives sustained growth and longterm success.
OUR TOOLS TO BUILD COMMERCIAL STRATEGIES.
• Power BI: A Microsoft tool designed to visualize, analyze, and share data interactively — empowering data-driven decisions.
• Retail Platforms: More than just sales channels, they serve as:
Proof points for product viability
Launchpads for larger deals
Feedback loops for innovation
Data sources for commercial strategy
At MXL, Data is Power
MXL has The Data With Data MXL Gains Knowledge With Knowledge MXL builds Confidence And with Confidence MXL Creates Impact!!!
TheScoopInside
Find out about the exciting news from Mexilink
Departments!
Human Resources
HR has many projects that impact processes at the company.
One exciting initiative is the Merchandising Job Analysis Project, which aims to gain a deeper understanding of the challenges our merchandisers face in the field. We hope to streamline and improve the processes that will support them and allow them to continue to build the MXL name with our retail clients and consumers of our brands.
We are also transitioning our Human Resources platform from ADP to Paycom. This new system will enhance communication, streamline workflows, and improve overall information management across the organization. We also expect to complete our benefits Open Enrollment process for 2026 employee benefits in the new system.
We are finalizing the development of a new “Employee Onboarding” experience, scheduled for rollout around December 1st. The redesigned program offers a more dynamic and experiential introduction to MXL—our history, policies, benefits, team structures, and more.
This enhanced approach will allow new team members to experience our culture from day one, better understand what sets us apart, how we serve our customers, and how collaboration thrives across the organization.
Foodservice
TAJÍN SHOWCASES AT SNA SCHOOL NUTRITION SHOW IN SAN ANTONIO, TX
Tajín made a flavorful impact at the SNA School Nutrition Show held in San Antonio, Texas, where over 6,800 dietitians and school nutrition professionals gathered to explore new trends and products in child nutrition.
At the event, Tajín presented innovative ways to incorporate its signature seasoning into school menus, sparking interest and excitement among attendees.
By introducing Tajín to students through school meal programs, the brand aims to build familiarity and encourage product trial at home. This strategy also supports limited-time offerings (LTOs) in restaurants, as children are more inclined to choose flavors they already know and enjoy.
The event provided a valuable opportunity to connect with nutrition leaders and inspire innovative menu concepts that bring bold, tangy flavor to school cafeterias.
Marketing
INTERN HARPER PADDOCK TURNS GEN Z INSIGHTS INTO ACTION AT MEXILINK
This summer, Harper Paddock joined the MXL Marketing team and quickly left her mark. Her final presentation —delivered to a cross-functional audience of leaders across multiple departments— demonstrated exceptional analytical rigor, strategic insight, and professionalism beyond her experience level.
As an International Relations major at
Harper focused her internship on helping MXL better understand and quantify Gen Z’s food and snack preferences alongside emerging consumer trends.
Her insights will help ensure MXL continues to deliver relevant and appealing offerings to this key demographic in the years ahead. Beyond research, Harper played an important role in shaping data-driven narratives for our Brand and Sales teams— stories
that will strengthen future customer engagements and help our brands connect more meaningfully with consumers.
Harper worked directly under MXL’s Rhett Rainero with help from Fernando Salido.
“Harper’s curiosity and professionalism brought a fresh perspective to our Gen Z work,” said Tim Caton, VP-Marketing.
“Congratulations to Rhett and Harper for a highly impactful internship experience.”
We’re grateful for Harper’s contributions and the energy she brought to the team. Her work has laid a strong foundation for future initiatives, and we look forward to seeing the impact of her insights as we continue to evolve our Gen Z strategy.
We wish her all the best in her academic and professional journey ahead!
BUSINESS & PRODUCT DEVELOPMENT
Over the past few months, we’ve transitioned the Product Development
Team into the Marketing Department.
Since then, we’ve been collaborating with key stakeholders across the organization to update the Product Development process.
We have implemented the Innovation Funnel methodology —complete with defined phases and tollgates— to ensure
that all new product developments adhere to industry best practices and deliver maximum value to our consumers and partners.
OMNICHANNEL MARKETING
Omnichannel Marketing is a new department under the Marketing umbrella. We are here to provide a consistent and easy path to purchase for our shoppers at national retailers.
We just launched our first Fetch campaign for MXL with the Zambos brand!
Fetch enables us to engage both new and existing shoppers with personalized offers based on purchase behavior. The platform drives millions of consumers to stores, where they discover tailored promotions, make purchases, and upload receipts to earn points. Remarkably, users are submitting over 11 million receipts per day!
In addition, Fetch has become the number #1 rewards app among Gen Z, further strengthening our connection with this key audience.
In other exciting news, Susan Rozsypal got the opportunity to manage the Amazon business where she will leverage her E-Commerce knowledge in that space. Very excited for her new opportunity within MXL and we appreciate all she has done for us this year.
ITWe are actively enhancing our EDI capabilities to streamline order processing and drive greater operational efficiency across the organization. Recently, we successfully went live with EDI integrations and re-implementations for the following partners: KeHE, Sally Beauty, United Supermarkets (TX) QuikTrip.
Current efforts are focused on additional EDI implementations for Dinant, Burlington, Kroger DSD invoices, and Shamrock Foods.
In parallel, we are finalizing configurations and completing testing in preparation for the launch of our DSD Sales Channel in Colorado and Texas. This rollout will leverage MXL DSD’s proprietary mobile application, available
on both Android and iPhone devices, to enhance efficiency and support field sales operations.
As part of our continued efforts to strengthen our technology operations, we’re pleased to share a few updates from the IT department this quarter.
We’ve welcomed two new members to the team:
Christopher Heeter has joined MXL as an EDI Consultant, supporting the enhancement and expansion of our EDI capabilities. Based in the United States, Christopher brings valuable expertise to help streamline integration efforts with key partners and drive operational efficiency.
Oliva Estrada has joined to support our Dynamics 365 Supply Chain operations.
Oliva is based in Mexico and will be working closely with our internal teams to enhance system performance and ensure smooth execution of supply chain processes. Please join us in welcoming Christopher and Oliva to the MXL team. We are excited about the expertise and contributions they will bring as we continue to enhance and scale our technology infrastructure.
Logistics
We want to highlight the importance of establishing clear KPIs supported by automated tools for our logistics coordinators:
• Clarity & Alignment: Clear KPIs set expectations, align daily work with company goals, and keep focus on priorities.
• Accountability & Improvement: They foster ownership, make performance measurable, and highlight areas for continuous improvement.
• Efficiency & Accuracy: Automated tools reduce manual work, minimize errors, and provide real-time visibility.
• Data-Driven Decisions: With transparent and accurate reporting, coordinators can react quickly, resolve issues proactively, and scale operations effectively.
Clear KPIs provide strategic direction, while an automated tool enhances efficiency, accuracy, and visibility. Together, they enable logistics coordinators to take a proactive approach, ultimately improving service levels and reducing operational costs.
KEY WINS
• Automated KPI Dashboard: Logistics and replenishment collaboration reduced average retailer/distributor pickup lead times by 80%, driving higher in-stocks and streamlined shipping points.
Kehe: 10 → 2 days
Dollar Tree: 25 → 5 days
Dollar General: 17 → 6 days
Family Dollar: 16 → 2 days
• Kroger & Banners Distribution Strategy: Consolidated shipping point reduced order lead times, increased team efficiency, and improved retailer compliance metrics.
CARRIER MANAGEMENT
A dedicated Carrier Management Team strengthens carrier partnerships, secures competitive rates, monitors performance, improves communication, delivers data-driven insights, and scales with growth—directly optimizing cost and service.
OS&D (OPERATIONS DISCREPANCIES)
Achieved a 58% recovery rate, successfully recovering $284,370.24:
• $19,467 from customers
• $123,367 from carriers
• $20,776.86 from warehouses
OVERALL IMPACT
This structure drives measurable cost savings, strengthens compliance, improves service, and positions us for sustainable, long-term growth
Finance
WE SUCCESSFULLY IMPLEMENTED OUR FIRST S&OP CYCLE!
This process forms the foundation of our strategic planning. Thanks to the dedication and hard work of our S&OP core team, combined with the active participation, enthusiasm, commitment, and trust of the Operations, Brand Management, and Territory Management teams, we have successfully implemented a disciplined system.
This system enhances planning, communication, and coordination, enabling us to make more informed decisions and drive the achievement of our business objectives.
Stay tuned for updates and progress as we continue to develop and refine this important initiative!
ALL HANDS ON DECK: LET’S MAKE THE 2026
BUDGET A SUCCESS!
Our 2026 budget process officially kicked off on August 1st and will run through November 26th, with collaboration from Sales, Business Intelligence, Supply Chain, Marketing, HR, and Finance.
Progress is being tracked via a SharePoint tracker, where each team updates their activity completion percentage. Regular follow-up meetings will help us stay aligned, address challenges, and meet key deadlines.
Let’s remain focused, collaborate effectively, and bring positive energy to the process. Through teamwork and dedication, we will lay a strong foundation for a successful 2026.
Welcome aboardJuly–November2025
Welcome to the new members of the Mexilink family. We wish you success in this new challenge!
ALBERTO GONZÁLEZ
NICKNAME: Alberto
POSITION: Brand Marketing Manager
DEPARTMENT: Marketing
LOCATION: Houston
HOBBY: Dining, listening jazz and tennis
NATIONALITY: Mexican
ALEXIS APODACA
NICKNAME: Alexis
POSITION: Accounting Analyst
DEPARTMENT: Accounting
LOCATION: Monterrey
HOBBY: DJ and hiking
NATIONALITY: Mexican
BÁRBARA GONZÁLEZ
NICKNAME: Barbie or Barbs
POSITION: Logistics Analyst
DEPARTMENT: Logistics
LOCATION: Tepic
HOBBY: Reading novels
NATIONALITY: Mexican
CRISTINA ATHARI
NICKNAME: Cristina
POSITION: Trade Marketing Supervisor
DEPARTMENT: Marketing
LOCATION: Houston
HOBBY: Dinning and watching romantic comedy
NATIONALITY: Colombian/ American
AUDREY VESSELS
NICKNAME: Drey
POSITION: Key Account Manager - Amazon
DEPARTMENT: Corporate Development
LOCATION: Cypress
HOBBY: Baking, writing and reading
NATIONALITY: American
DAVID AGUIRRE
NICKNAME: Amado
POSITION: Director of Business Operations
DEPARTMENT: CEO´s Office
LOCATION: Houston
HOBBY: Making BBQ, Gaming, and History
NATIONALITY: American/ Mexican
GABRIELA GUTIÉRREZ
NICKNAME: Gaby
POSITION: Logistics Analyst
DEPARTMENT: Logistics
LOCATION: Sinaloa
HOBBY: Reading
NATIONALITY: Mexican
GEORGINA ARGUELLES
NICKNAME: Gina
POSITION: Merchandising Specialist
DEPARTMENT: Commercial
LOCATION: Houston
HOBBY: Pickleball
NATIONALITY: Venezuelan
IVETTE BOSCAN
NICKNAME: Ivette
POSITION: Merchandising Specialist
DEPARTMENT: Commercial
LOCATION: Houston
HOBBY: Crafts and reading books
NATIONALITY: Venezuelan
JACK PACHECO
NICKNAME: Jack
POSITION: Key Account Manager
DEPARTMENT: Sales
LOCATION: Dallas
HOBBY: Going to the gym and BBQ with friends and family
NATIONALITY: American
JAMES BISCHOFF
NICKNAME: James
POSITION: Director of pricing & portfolio strategy
DEPARTMENT: Marketing
LOCATION: Philadelphia
HOBBY: Exercising and watching sports
NATIONALITY: American
JANICSE CASTILLO
NICKNAME: Janicse
POSITION: Legal Analyst
DEPARTMENT: Compliance
LOCATION: Tepic
HOBBY: Watching movies
NATIONALITY: Mexican
LINDA FERNÁNDEZ
NICKNAME: Linda
POSITION: Sales Manager, Northeast
DEPARTMENT: Commercial
LOCATION: Kearny, NJ
HOBBY: Traveling and watching movies
NATIONALITY: Colombian
MARIANA VÁZQUEZ
NICKNAME: Mariana
POSITION: Human Resources Assistant
DEPARTMENT: Human Resources
LOCATION: Tepic
HOBBY: Listening music and watching movies
NATIONALITY: Mexican
MAVERICK WEIDENBAUM
NICKNAME: Mav
POSITION: Brand AnalystMultinational Brands
DEPARTMENT: Multinational Brands
LOCATION: Miami
HOBBY: Watching movies and gaming
NATIONALITY: American/ Mexican
LUZ VALDEZ
NICKNAME: Luz
POSITION: Inventory Analyst
DEPARTMENT: Inventory
LOCATION: Los Mochis
HOBBY: Doing exercise and reading
NATIONALITY: Mexican
MAYRA FLORES
NICKNAME: Mayra
POSITION: Compliance
Analyst and Document Management
DEPARTMENT: Compliance
LOCATION: Guadalajara
HOBBY: Watching movies
NATIONALITY: Mexican
PAMELA BARAJAS
NICKNAME: Pame
POSITION: Associate
Product Manager
DEPARTMENT: Brand
Marketing
LOCATION: Guadalajara
HOBBY: Traveling
NATIONALITY: Mexican
ROEL CRUZ
NICKNAME: Roel
POSITION: Director of Sales – Regional & Specialty Retail
DEPARTMENT: Regional & Specialty Retail
LOCATION: Houston
HOBBY: Golf and listening music
NATIONALITY: Hispanic USA
REGINA GARCÍA
NICKNAME: Regi
POSITION: Accounting Analyst
DEPARTMENT: Accounting
LOCATION: Tepic
HOBBY: Drawing and working out
NATIONALITY: Mexican
ROMEO VALLE
NICKNAME: Romeo
POSITION: Merchandising Specialist
DEPARTMENT: Commercial
LOCATION: Houston
HOBBY: Play soccer and spending time with my family
NATIONALITY: Salvadoran
SANDRA RUIZ
NICKNAME: Sandra
POSITION: Regional
Commercial Coordinator
DEPARTMENT: Commercial
LOCATION: Los Angeles
HOBBY: Listening music and graphic design
NATIONALITY: American
SHANNON SCOTT
NICKNAME: Shannon
POSITION: Key Account Manager
DEPARTMENT: Regional & Specialty Retail
LOCATION: Pittsburgh
HOBBY: Play pickleball and hiking
NATIONALITY: American
VERÓNICA ULLOA
NICKNAME: Vero or Verito
POSITION: International logistics analyst
DEPARTMENT: Logistics
LOCATION: Guadalajara
HOBBY: Traveling and exploring new places
NATIONALITY: Mexican
SOFÍA ESCALONA
NICKNAME: Sofia
POSITION: Marketing Analyst
DEPARTMENT: Marketing
LOCATION: Dallas
HOBBY: Running
NATIONALITY: American
VICENTE CRUZ
NICKNAME: Vicente
POSITION: International logistics analyst
DEPARTMENT: Logistics
LOCATION: Mexico City
HOBBY: Playing soccer
NATIONALITY: Mexican
Mexilinkers Anniversaries
This recognition is dedicated to all the people who have been part of the Mexilink family for 5, 10, 15, 20, and 25 years.
From May – August 2025
Thank you for joining us in this adventure! We appreciate all your years of loyalty. We are certain MXL wouldn’t be the same without you. Thanks for being part of the Mexilink Family!
DEPARTMENT: Procurement & Inventory Planning
POSITION: Director
LOCATION: Houston
ENTRY DATE TO MXL: 10/01/05
CAROLINA ESCALONA
CÉSAR FLORES
DEPARTMENT: Commercial Sales West
POSITION: Regional Director
LOCATION: California
ENTRY DATE TO MXL: 09/01/05
JEANETTE GIL
DEPARTMENT: Logistics
POSITION: Logistics Manager
LOCATION: Houston
ENTRY DATE TO MXL: 09/16/20
MAX DOMINGUEZ
DEPARTMENT: Commercial Sales
POSITION: Commercial Manager
LOCATION: Houston
ENTRY DATE TO MXL: 09/16/15
JULIO VARGAS
DEPARTMENT: Procurement & Inventory Planning
POSITION: Inventory Analyst
LOCATION: Tepic
ENTRY DATE TO MXL: 09/16/20
LEISY SÁNCHEZ DE GARAY
DEPARTMENT: Commercial Sales Great Lakes
POSITION: Sales Representative
LOCATION: Illinois
ENTRY DATE TO MXL: 11/01/20
SABRINA CARTOLANO
DEPARTMENT: Finance
POSITION: Accounting Director
LOCATION: Houston
ENTRY DATE TO MXL: 12/16/20
Over time, her routine also began to take shape. Today, Luz starts early in the morning, at 5:30 a.m., checking her to-dos on her phone before officially beginning her day.
Then she showers, gets ready, and wakes up her kids to start their morning. With backpacks and lunchboxes packed, she takes them to school, already fed and prepared for their activities.
After dropping them off, she often picks up a household order she previously arranged online.
Back home, coffee in hand and laptop open, she greets her team on Teams. Together, they review the day’s tasks. For Luz, her team is invaluable: 13 people who collaborate with commitment and enthusiasm.
Her work area is Credit and Collections. It’s a dynamic environment, as they depend on both external clients and internal MXL departments.
They handle the billing and collection for all MXL orders. From investigating a
new client’s credit history to managing overdue payments or resolving billing deductions, her tasks are diverse and engaging.
Her workday ends at 6:00 p.m. and it’s time to focus on her family. Depending on the day, she might take her kids to jiu-jitsu or soccer before returning home to their evening routine.
Getting her children to bed by 9:00 p.m. is a nightly challenge, but once they’re asleep, Luz takes a moment to check her phone one last time and prepare for the next day, exhausted, but grateful for her life.
For Luz, MXL has become more than just a workplace, it feels like destiny. She treasures the opportunity to have discovered a path she hadn’t imagined, grateful for the growth, the challenges, and the daily moments that have made her career and her life truly extraordinary.
Storytellers
13 Years of Passion, Learning, and Community at Mexilink
Norma Casanova tells one of her favorite moments at Mexilink
For Norma, Merchandiser Specialist, one of her favorite moments at MXL was being selected for her position—but her path to this role began in a completely different context.
For over 15 years, she worked in medical sales. After deciding to take a sabbatical year to care for her baby and her two other children, she never imagined that a casual conversation at a family barbecue would change the course of her professional life.
It was her brother who, upon hearing that Mexilink was looking for staff in the
merchandising area, asked if she would be interested. Motivated by the opportunity, she applied for the position.
Although she didn’t hear back at first, a Skype interview with Elsa Vázquez opened the door. That day, Norma felt something special was beginning.
From the very start, she committed to learning everything she needed to, trusting in her sales experience and determination. Today, 13 years later, Norma continues to give 100%, with the same passion and dedication as on her first day.
Workplace flexibility has been key to balancing her professional and family life. With three children in different school stages and a husband who works as a counselor at an elementary school, Norma values being able to adjust her schedule and handle any emergencies without obstacles.
During the pandemic, Norma, like everyone else, felt fear. Still, Mexilink provided constant support, supplies, and safety measures—reaffirming its commitment to the team’s well-being. Gestures like these made her feel genuinely valued as a collaborator.
Her journey reflects not only dedication and hard work but also the meaningful connections that make a workplace feel like home.
Mexilink
THE Mexilink Path
Ivett Esparza: A Journey of Growth and Connection
Discover more about Ivett ’s career at Mexilink.
“For me, true compensation lies in the learning and knowledge I gain, and in the meaningful bonds formed along the way. I also value the opportunity to collaborate with my sister.”
After taking a few sabbatical years to discover her passion, Ivett Esparza, Accounts Receivable Analyst, moved to Puerto Vallarta, where she worked at a hotel and discovered that administration could be her path.
“I graduated with a degree in Business Administration and started working at a hotel in Tepic, thinking my focus was hospitality, but there I realized I wanted something more,” Ivett shared.
Thanks to her fluency in English and her education, she worked at various banks until she joined Nestlé, where she worked in the Credit and Collections department.
One day, while checking her email as usual, she came across a message with the subject “Bilingual Credit and Collections Vacancy” and decided to open it.
“It was a real coincidence because I wasn’t looking for a job. I had my email registered on several job portals and decided to reply, saying I was interested,” Esparza recalls.
She began the application process and was eventually selected as an Accounts Receivable Analyst at Mexilink.
In April 2020, Ivett became the first person hired by CSI during the COVID-19 pandemic, and the first to receive online training. She remembers her first day was a Wednesday, as the day before she had gone with Margarita to pick up her work equipment, following health protocols.
“That day was for setting up the equipment and feeling extremely nervous due to the uncertainty of the pandemic. During my training, Margarita gave me the onboarding and spoke more deeply about the human and noble side of MXL,” Ivett shared.
During her 5 years at the company, Margarita, Luz, and Cynthia have been key figures who taught her that before being leaders, they are people who always seek solutions.
“I like to say my team is the best because we have two great leaders: Luz and Margarita. Luz always supports you and is open to listening, and with Margarita you have a more hands-on closeness—she never lets go of your hand. Whenever I’m asked about my bosses, I like to say they’re like my Duvalin—I wouldn’t trade them for anything, like that TV commercial from our childhood,” Ivett concluded.
Ivett has found in Mexilink not only a space to grow professionally, but also a human environment where teamwork and personal connections make all the difference.
Trending WideAngle
In Wide Angle, you will find a space where we will explore the most relevant trends of today’s world from a broad and deep perspective, always with the help of experts in each area.
Prepare to expand your horizons and discover new perspectives with Wide Angle.
How to Enjoy the Holidays Without Losing Sight of Your Health
Who is Gina Salas?
Gina graduated from the School of Public Health and Nutrition at U.A.N.L. in 2010. She is certified in Sports Nutrition and Supplementation, is an ISAK anthropometrist, and specializes in Maternal and Child Nutrition.
Her professional focus is on improving people’s health and physical well-being through personalized nutrition plans.
What are the most common mistakes in our holiday eating habits?
One of the most common mistakes is reducing water intake. Cooler weather often makes us forget that our bodies still need proper hydration.
IN THIS EDITION OF LINK IT, WE SPOKE WITH GINA SALAS, OUR NUTRITIONIST FROM THE WELLNESSBITES PROGRAM, WHO SHARED HER TOP TIPS FOR ENJOYING HOLIDAY MEALS WHILE MAINTAINING THE HEALTHY HABITS WE’VE BEEN BUILDING TOGETHER.
To stay on track, you can calculate your daily water requirement using the following formula:
33 ML × YOUR WEIGHT IN KG = RECOMMENDED DAILY WATER INTAKE.
Another common mistake is arriving at dinner feeling overly hungry. Ideally, you should follow your regular meal plan throughout the day and, if needed, have a light snack before heading out to prevent overeating.
And don’t forget to stay active! There’s no need to wait until January to start exercising—maintaining physical activity during the holidays is key to keeping your weight and overall well-being in balance.
What strategies do you recommend to avoid gaining weight during the holidays?
Stick to your meal plan at least 80% of the time. This approach allows you to enjoy the holiday season without compromising the progress you’ve made.
Prioritize the celebrations that matter most to you, and during those occasions, allow yourself to eat and drink a bit more—always in moderation.
Which traditional holiday dishes can be prepared in a healthier way?
A classic example is apple salad. Here’s a lighter and equally delicious version:
HEALTHY APPLE SALAD
½ cup Greek yogurt
1 chopped apple
½ cup grapes
Pineapple or fruit of your choice
Splenda to taste
1 tablespoon vanilla
A splash of milk
(can be lactose-free light)
Walnuts, to taste
What healthy snacks can we offer at family gatherings?
A great option is oatmeal and chocolate clusters. Here’s the recipe:
OATMEAL AND CHOCOLATE
Clusters (6–8 servings)
½ cup rolled oats
¼ cup chopped walnuts
1 bar of sugar-free or 70% cacao
chocolate
1 tablespoon sugar-free maple syrup
Unsweetened shredded coconut
2 tablespoons low-sugar cranberries
Preparation:
Toast the oats and walnuts in a pan until lightly golden. Melt the chocolate in a double boiler, then combine all ingredients in a bowl and mix well. Place portions on a baking tray or into cupcake molds and refrigerate until firm.
How can we balance proteins, carbohydrates, and fats in holiday dinners?
Apply the 80% healthy food rule. Choose proteins like turkey and limit tamales and carb-heavy side dishes.
Start with vegetables—they help you feel full—then move on to protein, and finish with carbohydrates. If you’re going to have dessert, keep the portion small and listen to your body.
How can we avoid feelings of guilt for eating more than usual?
It’s important to enjoy both your food and the company around you. Listen to your body and stop eating when you feel full.
Maintaining balance is what matters—perfection isn’t realistic, and it’s impossible to eat perfectly 100% of the time.
What type of exercise do you recommend to counteract holiday excesses?
Any type of exercise is good—the important thing is to stay active. However, strength training is highly recommended for its many benefits:
• Builds and maintains muscle mass
• Strengthens bones and improves posture
• Speeds up metabolism
• Helps with weight control
• Improves cardiovascular health and glucose regulation
How can we return to healthy habits after January 6 without resorting to extremediets?
Don’t abandon your good habits, even if you didn’t follow them perfectly in December. The key is sustainability: stay hydrated, exercise, and don’t skip meals.
You don’t need a strict plan during the holidays. If you maintain your habits, it will be easier to get back on track in January.
What you do from January to November has more impact than what you do in December.
Do post-holiday detox plans really work?
There are no miracle diets—you don’t need to detox your body. Your liver and kidneys do the job of eliminating toxins and waste.
If for any reason these organs aren’t functioning properly, you’d need hospital care like dialysis to detox your blood.
So don’t fall for trends—focus on sustainable habits instead.
The holidays are meant to be enjoyed, and with balance, mindfulness, and a bit of planning, it’s possible to celebrate without losing sight of your well-being. Remember, health is not about restriction—it’s about making choices that help you feel your best, both physically and emotionally.
Start the new year feeling proud of the habits you’ve built and ready to keep growing stronger, one healthy decision at a time.
MXL out and about - The Merchandiser Way
On the final Friday of MXL Month, The Gear delivered a powerful and heartfelt tribute to a team whose work is often unseen yet absolutely essential— the Merchandising Team.
This special recognition went beyond celebration; it was a meaningful journey through time, strategy, and passion, honoring the individuals who make our brands stand out where it truly counts: at the point of sale.
The Warriors of the Shelf: Celebrating the Merchandising Team at MXL
The Impact of Merchandising
As Salvador reminded us, a product can be beautifully designed, manufactured, and marketed—but if it’s not seen, noticed, or found by the consumer on the shelf, it simply doesn’t exist.
Merchandisers are the frontline warriors who turn strategy into reality. They make our brands visible, available, and irresistible—owning the final, decisive moment in the consumer journey.
The Origin Story: From Distribution to Brand Building
The journey began in 2001, with Dolores Tuna. At that time, Mexilink operated primarily as a distributor, introducing beloved Mexican brands to the U.S. market.
However, competition was intense— other distributors were selling the same products, often at lower prices. Salvador recognized that survival would require more than distribution; Mexilink needed to build its own brand identity and forge a deeper connection with consumers.
That’s when Dolores Tuna became the first brand, and merchandising became the strategy.
POP materials were created. Recipe booklets—cleverly designed in the shape of tuna cans—were distributed. Custom displays were built using rubber bands to keep the cans perfectly aligned. The mission was clear: to educate, attract, and persuade.
THIS WAS THE BIRTH OF MEXILINK’S MERCHANDISING PHILOSOPHY: EXECUTION DRIVES GROWTH.
Tajín: From Shelf to Spotlight. A Merchandising Success Story
In 2003, during a trade show where Mexilink was promoting Dolores Tuna, Salvador met Horacio and Aldo— representatives of Tajín. What began as a casual introduction quickly turned into a powerful partnership, rooted in shared values, family history, and a vision for growth.
A SERENDIPITOUS ENCOUNTER
Salvador recalled a meaningful coincidence: their fathers had once been business partners in Mexico. That connection sparked an immediate sense of trust and collaboration. At the time, Tajín had modest sales in the U.S. but immense ambition—while Mexilink had the merchandising expertise and field presence to bring that vision to life.
APPLYING THE DOLORES FORMULA TO TAJÍN
The merchandising team took everything they had learned from launching Dolores Tuna and applied it to Tajín:
POP Materials were created to educate and attract consumers.
Strategic Displays were built to maximize visibility.
Creative Racks were designed so that even when bottles were removed, the shelf never looked empty—thanks to printed bottle silhouettes on the back of the rack.
THIS ATTENTION TO DETAIL AND CONSUMER PSYCHOLOGY WAS A GAME-CHANGER.
Beyond the Shelf: Trade Shows,
Demos, and Resets
MERCHANDISERS ALSO SUPPORT:
- Trade Shows – Introducing products to buyers and store managers.
- Community Events – Engaging directly with consumers.
- Store Openings – Creating impactful first impressions.
- In-Store Demos – Allowing consumers taste and fall in love.
- Resets and Planograms – Ensuring optimal product visibility and placement.
Their work is strategic, creative, and deeply connected to the consumer experience.
Faces, Stories, and Years of Dedication
The presentation honored merchandisers from every region:
- South Central
- Great Lakes
- West
- Southeast
- Northeast
From long-time team members like Anita López, who has been part of the company since the very beginning, to new recruits just starting their journey, each person was honored for their contribution. Their exhibitions were showcased, their names read aloud, and their years of service celebrated.
A Legacy of Passion and Excellence
This event was more than a presentation—it was a statement of pride. It reminded us that behind every successful brand are the hands that stock, clean, rotate, and display; the voices that greet, negotiate, and persuade; and the hearts that believe in the power of flawless execution.
To our Merchandising Team: thank you for being the warriors of the shelf, the voice of our brands, and the heartbeat of our growth.
BRANDWhat’snews?
Rare Beauty x Tajín®: A Collaboration that Made History +
Get ready to discover the latest from the brands handled by Mexilink
On August 21, we launched one of the most exciting and vibrant collaborations of the year: the Rare Beauty x Tajín® Cheek & Lip Set, a limited-edition collection inspired by the iconic colors of Tajín Clásico and Tajín Chamoy.
The response exceeded all expectations— selling out in less than three days and generating over 1.8 billion media impressions, 594+ earned media
placements, and more than 130 million social media impressions. Influencers and fans alike quite literally broke the internet during launch weekend.
As Selena Gomez shared, “This collab is a celebration of what makes us unique—our culture, our energy, and the moments that bring us together. Just like Tajín ®, these shades bring boldness, warmth, and a spark of joy to every occasion.”
More than a beauty set, this partnership celebrates what unites us: confidence, authenticity, creativity, and the joy of coming together. It also carries a real social impact, supporting the Escuela Nacional de Cerámica in México and the Rare Impact Fund, dedicated to expanding youth mental health services.
Today, the spotlight on Tajín® has never been brighter. Now is the time to transform this momentum into business growth—by securing new listings, increasing volume, and ensuring Tajín® products are present on every shelf and every table across the U.S.
The demand is here, the spotlight is on us… now let’s win the market together.
Congratulations to the Tajín® USA Marketing team for making this milestone possible and setting a new benchmark for what our brand can achieve!
Universal’s Halloween Horror Nights Food and
Drink Menu with Tajín®
Universal’s Halloween Horror Nights 2025 has unveiled its fully themed menu—and several delicious options will be served with Tajín® throughout the park.
From the bold Muerte Mango Michelada and Don Julio Margarita to the Pepino Margarita, Spicy Jalapeño Margarita, and Equites, these flavorful creations are just a few of the themed treats awaiting guests this season.
Halloween Horror Nights at Universal Studios Hollywood kicked off on Thursday, September 4, and runs on select nights through Sunday, November 2, 2025.
Good Job Foodservice Team!
Flavor Fiesta: Tajín® Takes Over Moe’s and El Arroyo
Tajín® is turning up the flavor across Texas and beyond!
Starting August 26, Moe’s Southwest Grill brought back its fan-favorite Tequila Lime Chicken, now with a zesty new twist—Tajín® Seasoning. Available at all 580+ locations for a limited time, this flavorful protein featured Moe’s signature white meat chicken tossed in agave sauce with lime, jalapeño, and garlic, creating a crave-worthy balance of spice and citrus.
To make things even better, Moe’s is also reintroducing the Queso Crunch Taco—a cheesy mashup featuring a hard-shell taco wrapped in a soft tortilla, filled with Tequila Lime Chicken, and finished with a dash of Tajín®.
Meanwhile, in Austin, Tajín® is lighting up the city’s culinary scene on the iconic marquee sign of El Arroyo, a beloved Tex-Mex landmark famous for its witty messages and community spirit. For over 50 years, El Arroyo has been an Austin institution— and now it proudly celebrates Tajín® as part of its flavorful story
Whether you’re grabbing a taco at Moe’s or snapping a photo at El Arroyo, Tajín® is the star of the show—bringing bold flavor and a touch of fun wherever it goes.
Tajín® recently hosted its first-ever Tajín® Takeover at Washington State University, marking a vibrant milestone in its Foodservice Takeovers program across U.S. universities. The event was led by WSU chefs, who developed original recipes using the full Tajín® portfolio, under the guidance of Caroline Martínez, Foodservice Manager.
The activation reached more than 3,500 students, offering a flavorful experience through
Beyond the desk
one-on-one sampling and live demos. Attendees enjoyed a wide variety of Tajín®-inspired dishes, including wings, fruit, pork ribs, deviled eggs, hot dogs, conchas, and more.
The event successfully blended culinary creativity with brand engagement, leaving a lasting impression on campus.
New Tajín® 2-Pack Launch in
Kroger’s Sushi Department
This month, Tajín® is launching a special In & Out presentation featuring a 2-pack combo: Tajín® Clásico 9oz and Tajín® Chile Lime Sauce 10.4oz, available in the Sushi department of Kroger stores nationwide.
With this rollout, the brand will reach 1,290 stores across the U.S., expanding its presence and visibility in a key retail space.
Great job to Arturo Garza for leading this exciting initiative!
A Flavorful Experience: Clemente Jacques Cutting at Mexilink Headquarters
On September 23rd, Mexilink Headquarters hosted a special cutting event in collaboration with Clemente Jacques, bringing together our sales team, commercial partners from the factories, and our dedicated commercial representatives.
Arturo Garza
This dynamic marketing event went beyond a simple tasting— it was an immersive experience designed to showcase the quality, consistency, and flavor that set Clemente Jacques apart in the Food Service industry. Through hands-on product sampling, participants gained valuable insights they can now apply in client interactions, strengthening their ability to communicate the brand’s true advantages.
The event was captured through photos and video for Link It, highlighting the energy, collaboration, and commitment of everyone involved.
Ultimately, this initiative was about more than product knowledge—it was about celebrating teamwork, deepening brand understanding, and empowering our sales force with the confidence to share the Clemente Jacques story. Together, we’re not just tasting—we’re building stronger connections, more meaningful conversations, and a brighter future for Clemente Jacques in Food Service.
La Sierra Welcomes Two New SKUs – Exclusive for Walmart! In September 2025, La Sierra proudly introduced two new products:
• La Sierra Pinto 17.4 oz
• La Sierra Black 17.4 oz
Both available exclusively at Walmart!
Designed to give families more value for their money, these new sizes make it easier than ever to enjoy the quality and flavor you love—now in a format that fits perfectly in your pantry and your budget.
With La Sierra, it’s simple: more for my family, at a great price.
Beyond the desk
In the Spotlight:Trade Shows AND Grassroots events
Mexilink at C&S Food Shows: Expanding Reach Across the U.S.
Connecting with key buyers across the U.S. through innovation, relationships, and opportunity at the C&S Food Shows.
Participating in the C&S Food Show and C&S Wholesale Expo, held in Nevada and Texas, provides us with a valuable opportunity to connect with one of the largest wholesale grocery distributors in the U.S.
These events allow us to showcase our amazing brands to a wide range of buyers—from independent supermarkets and major retail chains to institutions across the country.
With multiple segments throughout the year—fall, summer, winter, and more— these shows offer repeated chances to engage with vendors and decisionmakers. While the events typically feature manufacturers, suppliers, and vendors, they also foster a dynamic environment for networking, feedback, and relationship-building.
This helps us grow and improve our brands, while opening doors for new and follow-up deals.
Bringing Bold Flavor to Florida Mexilink at ImportMex Food Show
Bringing authentic flavor and innovation to Florida’s shelves through direct engagement at ImportMex Food Show
The ImportMex Food Show in Palm Beach, Florida, is a key event dedicated to the distribution of high-demand Mexican and Central American food products. This year, the show aligned perfectly with our portfolio of leading and emerging brands.
Alongside our well-known Yummies snacks, we proudly showcased newly developed brands such as Knorr Cubes, Continental, and Natura’s Salsas— highlighting their quality, versatility, and appeal to diverse markets.
The event offered valuable exposure through direct engagement with buyers via one-on-one sampling and demos. It allowed us to connect with independent grocery stores, Latino markets, and small supermarket chains across Florida, strengthening our presence and opening doors to new opportunities.
Beyond
Building Connections: Mexilink at UNFI TS Winter Show
Mexilink made a powerful impact at the UNFI TS Winter Show, connecting innovative brands with retailers across North America
This year’s UNFI TS Winter Show in Las Vegas drew an impressive crowd of over 5,500 attendees, making it one of the most dynamic events in the industry.
The show served as a vibrant platform to showcase thousands of unique brands, offering retailers an exclusive first look at innovative products and emerging trends.
Mexilink proudly participated in the event, representing all our amazing MXL brands. We used this opportunity to connect with partners across North America, sharing the strength and creativity of our portfolio.
Through this platform, we continue to build long-lasting relationships and spark new collaborations that drive growth and innovation.
That’s a Wrap!What’s coming?
Events of the quarter
That´s a Wrap!
WHAT WAS IT ABOUT:
Designed to boost well-being during office hours, each week we focused on a different theme; from energy and work-life balance to gratitude and digital wellness.
The activities were simple, inclusive, and easy to integrate into the workday, helping employees build healthy habits, reduce stress, and strengthen team connections.
All progress and encouragement were shared through a dedicated Microsoft Teams group, making wellness a daily part of our routine.
COMMENTS:
From August 4th to 29th
I feel very sappy as we wrap up this activity one that, year after year, has truly been one of my favorites. Taking just 5–10 minutes to care for ourselves, to pause, reflect, or even meditate, are beautiful moments worth sharing. Thank you, team, for organizing these wellness activities and for genuinely caring about us. Sending you all a big hug! I hope to see you soon at another wellness event. - Kerstin Balz
This is one of my favorite activities during the year, thank you for sharing and making it possible! - Mildred Alfaro
That´s a Wrap!
Thank you FP&A Team, very fun and dynamic activity!!! - Cynthia Treviño
Thanks FP&A team! This was a lot of fun!
Elisa Kutugata
Thank you for creating such a pleasant atmosphere.
Armando Serrano
July 2nd
What was it about:
Participants tested their knowledge of America with an interactive trivia in the spirit of friendly competition. The goal? To answer most questions correctly and earn the title of Ultimate Independence Day Champion. It was a lively and engaging way to celebrate the holiday while learning something new.
Discover the hidden word!
What was it about:
To honor Hispanic Heritage Month, we hosted a flavorful and meaningful celebration that invited participants to showcase their culinary skills and cultural stories.
With two engaging categories, Master Chef: Taste the Tradition and A Taste of Memory, the event highlighted not just traditional recipes but the heartfelt stories and memories behind each dish.
October 31st
September 12th
COMMENTS:
Thanks PO’s team, it was a great activity, all the stories were very nice!!!
Patricia Estrada
Great activity, delicious food, thanks POS team!!!!
Tatiana Perez
Congratulations to all the participants! Excellent initiative! Thanks for sharing! - Christian Diaz
What was it about:
To celebrate the spooky season, teams across departments joined forces for the Trick or Team Costume Contest. Groups of 3 to 10 people coordinated themed costumes and submitted a group photo or short video showcasing their creativity and collaboration.
COMMENTS:
MXL’s attention to detail in these costumes and videos is amazing! As the saying goes “Retail is Detail” and these efforts demonstrate the amazing detailoriented team we have. What a great start to Halloween! – Cris Pye
Super happy with this activity! Let’s keep having fun together—that’s the essence of our company – Carolina Escalona
Such an amazing and fun activity people! Thank you all! – Kerstin Balz
That´s a Wrap!
September
What was it about:
Week 1: Icebreaker
We kicked off MXL Month with an energizing icebreaker designed to spark connections and celebrate our shared journey. Through fun breakout sessions, team members shared memorable moments, personal stories, and strengthening their sense of belonging. It was a heartwarming start that brought laughter and unity across the organization.
Week 2:
Hispanic Heritage Celebration.
We honored Hispanic Heritage with a flavorful and meaningful activity. Participants showcased traditional dishes and personal stories through two creative categories.
Week 3: Link It, Special Edition Article.
In a special edition of Link It, we got an inside look at “24 Hours in the Life” of Salvador Escalona and Cris Pye. Through their stories, we discovered the rhythm of their daily routines, passions, and
Discover the full article on the MXL Portal in the Connect section.
Week
4: The Gear, Merchandising
We wrapped up MXL Month with a surprise presentation of The Gear, a tribute to our amazing Merchandising team. Through this presentation, we had the opportunity to see all the effort, creativity and dedication they put into showcasing the work we all contribute to.
Thank you for being part of this year’s MXL Month!
From memorable moments to exciting surprises, we hope you enjoyed it all. See you next year for another round of connection, creativity, and celebration!
That´s a Wrap! Nutrition Conference: Unlock Healthier Habits
What was it about:
July 25th
We hosted an insightful conference focused on healthy eating and wellness. Led by Gina Salas, a specialist in health and physical well-being, the session introduced the WellnessBites program and offered practical tips for improving nutrition. Gina also shared how a nutritionist can support our health goals and helped debunk common myths about food and eating habits.
The session concluded with a reminder that small, consistent changes can have a big significant impact on our well-being, inspiring everyone to take the first step toward a healthier lifestyle!
The Gear: Commercial Sales Territories
What was it about:
August 1st
COMMENTS:
Love the initiative—Thank you, MXL You team, for all your hard work and the valuable benefits you’re bringing to us. - Cynthia Ramos
Thank you very much, very interesting! – Alexandra Vanegas
Thank you Mexilink!!!!! Alcira Reynolds
The Commercial Sales team hosted a special presentation where they walked us through the structure and strategy behind the different territories. They shared insights into how regions are defined, how opportunities are identified, and how collaboration drives success across markets. It was an excellent opportunity to understand the team’s approach and the impact of their work.
COMMENTS: Congratulations, sales team!!! You are an essential part of the company, serving as a pillar with all your professional experience. It’s a pleasure working with you!!! - Ana Contreras
The sales team is impressive, what they’ve built over time. Congratulations on such impressive achievements and for all their collaboration to continue growing day by day. - Arturo Garza
Congratulations on today’s presentation! You are truly inspiring leaders, and it’s an honor to work alongside you. Thank you for your contribution and dedication over all these years. - Ruben Cabrera
That´s a Wrap!
The Gear: Merchandising
September 26th
WHAT WAS IT ABOUT:
The Merchandising team took the spotlight with a special presentation of The Gear, where they walked us through their creative process and the impact of their work. From concept to execution, they showcased how their efforts help bring our brand to life and reflect the collective contributions of the entire organization.
COMMENTS:
It is truly an HONOR to be represented by your resilience and dedication. Thank you for showing up and showing OFF
our amazing brands and products. Beyond proud and grateful for all this team does. - Soraya Mroueh
We all recognize the outstanding dedication of our merchandisers. Thanks to their hard work and
commitment, our Trade Marketing efforts are strengthened, enabling us to work hand in hand and achieve excellent results that deliver a truly remarkable experience for consumers. Big applause to all of them! - Mariana Alvarez
Thank you guys, for your hard work and dedication at the points of sale. You are the face of our company to our customers, and you proudly carry our name high with every effort. Your work truly makes a difference every single day.
CONGRATULATIONS!!!
Thais Aponte
What’s coming?
We are working behind the scenes to prepare next year’s activities, and we can’t wait to share them with you! Stay tuned and get ready to keep participating in experiences designed especially for you.
Entertainment
Dive into this section to discover different ways to have a good time in your free time and let your imagination soar to transport you to other places.
How to talk to anyone
Reader’s Club
Improve your reading habits with our book club “Reader’s Club,” where you can read alongside the Mexilink community and exchange opinions about the book in a dedicated book club meeting.
BOOK DETAILS:
TITLE OF THE BOOK: How to talk to anyone
AUTHOR: Leil Lowndes
SYNOPSIS: In How to Talk to Anyone, Lowndes offers 92 easy and effective techniques for achieving success. She guides the reader from the first meeting to sophisticated strategies used by the big winner in life.
Feel free to read it at your own pace or you can follow this calendar:
Looking for a supportive community to help you achieve your goals? Join our book club for “How to talk to anyone”. Let’s learn and grow together!
CALENDAR FOR YOUR READING
From 15 to 19 December: Page 1 - 50
From 22 to 26 December: Page 51 - 101
From 29 Dec. to 02 Jan.: Page 102 - 152
From 05 to 09 January: Page 153 - 203
From 12 to 16 January: Page 204 - 254
From 19 to 23 January: Page 255 - 305
From 26 to 30 January: Page 306 - 352
Meeting for the discussion: January 30th, 2026.
the locals We asked
Atlanta Essentials: Local Tips for an Authentic Visit
We asked Marco Aguado (Southeast Territory Director) and Adriana Echeverría (Sales Representative), locals from Atlanta, for their recommendations on visiting their city so you can consider them for your next trip
Would you like to visit Atlanta but don’t know what to do or where to go? No worries!
Atlanta, the vibrant capital of Georgia, is a city where modern energy meets deep historical roots. Globally recognized as the birthplace of Coca-Cola in 1886, Atlanta has long been a hub of creativity and entrepreneurship.
But Atlanta is more than its commercial legacy, it’s also the hometown of one of the most iconic leaders of the Civil Rights Movement: Dr. Martin Luther King Jr.
With so much waiting to be discovered— and a little help from those who know the city best, your time in Atlanta will be truly memorable.
Planning Your Trip
WHERE TO STAY AND HOW MANY DAYS TO SPEND IN ATLANTA?
Marco and Adriana suggest dedicating 5 to 7 days to truly experience the city. For accommodations, they recommend Buckhead, known for its upscale shopping, fine dining, and luxurious hotels—which are perfect for travelers seeking a refined experience.
While Downtown is a must-see for firsttime visitors, locals prefer Midtown, Inman Park, Old Fourth Ward, and West Midtown, perfect neighborhoods to enjoy great food, vibrant nightlife, and authentic cultural experiences.
Best Time to Visit
Spring (March to May) and fall (September to November) are the perfect seasons to explore Atlanta. During these months, the weather is pleasantly mild, making it ideal for exploring vibrant neighborhoods, enjoying outdoor festivals, or simply immersing yourself in the city’s charm.
ATLANTA’S ICONIC DISH: FRIED CHICKEN
Fried chicken is arguably the most iconic dish in Atlanta’s culinary scene.
Classic establishments like Mary Mac’s Tea Room and Paschal’s Restaurant have long been celebrated for serving this Southern staple, offering authentic flavors and a rich cultural experience.
In Atlanta, fried chicken isn’t just food—it’s a tradition that connects generations and tells stories through its flavor.
Local Favorites:
WHERE MARCO AND ADRIANA DINE
Adriana’s pick: Fogo de Chão
This Brazilian steakhouse offers a traditional churrasco experience, with flame-grilled meats and an elaborate salad bar. The name means “fire on the ground,” reflecting the communal dining style of southern Brazil.
Marco’s favorite: Bones Steakhouse
A top-tier destination for steak lovers. If you appreciate a perfectly cooked steak, Bones may redefine your standards. The quality, flavor, and overall dining experience are truly exceptional.
Must-See Attractions in Atlanta
GEORGIA AQUARIUM
One of the largest aquariums in the world, featuring rare marine species like:
• Whale sharks
• Manta rays
• African penguins
A captivating experience for all ages— perfect for spending half a day exploring interactive exhibits.
Adventure Activities
For lovers of adrenaline and nature, Atlanta and its surroundings offer exciting options:
• Tubing on the Chattahoochee River: Floating down the river on a giant inner tube is a relaxed and fun way to enjoy the summer.
• Zip Lining: There are several adventure parks where you can glide through the trees and enjoy spectacular views.
• Six Flags: A theme park full of roller coasters, shows, and attractions for the whole family.
• Stone Mountain Park: The most visited attraction in Georgia. It’s ideal for hikes, cable car rides, laser shows, and recreational activities for all ages.
MARTIN LUTHER KING JR. NATIONAL HISTORICAL PARK
This is a must-visit for those who want to connect with the history and legacy of civil rights in the U.S. This historical park offers:
• Dr. King’s Birth Home: A tour of the house where he was born.
• Ebenezer Baptist Church: Listen to recordings of his sermons in the place where he preached.
• The King Center: A space for reflection next to his tomb and to explore exhibits about his life.
• Freedom Hall: Exhibitions on civil rights movements worldwide and tributes to peace leaders.
Unforgettable Sports Experiences
IF YOU’RE A SPORTS FAN, ATLANTA HAS SOME OF THE BEST STADIUMS IN THE COUNTRY:
Mercedes-Benz Stadium: Home of the Atlanta Falcons (NFL) and Atlanta United (MLS). Its modern architecture and vibrant atmosphere make it a must-see stop.
Truist Park: Home of the Atlanta Braves, it offers an exciting atmosphere for enjoying American baseball.
Three Days in Atlanta: CULTURE, ADVENTURE, AND FLAVOR
Marco provided us with the perfect itinerary to make the most of your days in Atlanta.
DAY 1 – DOWNTOWN HIGHLIGHTS
- Have breakfast at the Atlanta Breakfast Club for Southern staples like chicken and waffles.
- Explore the National Center for Civil and Human Rights and the World of Coca-Cola.
- Relax at Centennial Olympic Park and ride the SkyView Ferris Wheel.
- End the day with dinner at Slutty Vegan ATL or a local favorite in Midtown.
DAY 2 – MIDTOWN & OUTDOORS
- Stroll through Piedmont Park and visit the Atlanta Botanical Garden.
- Bike or walk the Eastside Beltline Trail, stopping at Krog Street Market for lunch.
- Enjoy art galleries, breweries, and live music in the evening.
DAY 3 – HISTORY & CULTURE
- Start your day with breakfast at The Silver Skillet, a retro diner featured in numerous movies.
- Visit the High Museum of Art or shop in Ponce City Market.
Local Know-How: QUICK TIPS FOR A SMOOTH VISIT
A few final insights to help you enjoy Atlanta like a local:
- Avoid rush hour traffic (7–9 AM & 4–6:30 PM).
- Use MARTA for key destinations but note that it doesn’t offer full coverage.
- Be kind—Southern hospitality is authentic and appreciated.
- Explore artsy neighborhoods like East Atlanta Village and Little Five Points.
Let Atlanta surprise you—one smile, one street, one flavor at a time.
