LOTHINGC
Casual wear that exposes authenticity and encourage intimacy and make the audience feel relatable. Typical style of youth that targets directly our target audience age group (teenagers)
Pastelbased colourthat soothesvisual, makingitseems comfortable
Simplewhiteshirt thateveryone has,closingthe gapsbetween
artistandfans
Baggypantsthat encourage comfortability insteadof glamourous appeal
Following the style of soft and casual, typical seen on the streets of Asia amongst young people, we want to use pastel colours to all encourage soothing feelings
LOTHING
Soft Pastel Relaxed Nostalgic Cozy Effortless Youthful Natural
Thewardrobecombinessoft, mutedtoneswithoccasional boldaccentstohighlightshifts inmoodornarrative.Outfits areintentionallycasualbut carefullycurated,using layeredtextures(knitwear, oversizedshirts,lightweight jackets)tocreatea senseofintimacyandrealism.
Soft,desaturatedhuesareusedthroughout toevokeasenseofquietmelancholyand emotionalsubtlety.Thesecoloursmirrorthe genre ’sfocusonvulnerabilityand introspection,avoidinganythingoverlybright orpolishedsothevisualsfeelrawand authentic.
PASTELS
Pastelcolourshelpsoftenthevisuals,givingeachscenealight,airyqualitythat contrastswiththemoremuted,melancholicpalettestypicallyassociatedwithaltpop,whilestillmaintainingthegenre’sintimateandexpressivefeel.Thepastels highlightmomentsofconnectionandcarefreeyouth,makingthevisualsfeel hopefulandsentimental.
nostalgia fleeting connection temporary comfort emotional emptiness connected yet alone fragility of online friendships youthful warmth that fades momentary joy digital isolation disappearing presence
Thepropshighlightthemesof youthandisolation.The leaflessfaketreereflects emotionalemptiness,the Polaroidcameraadds nostalgia,andtheiPhone representsbeing“connected yetalone.”Together,they strengthenthereflectivealtpopaesthetic.
Thefireworksticksymbolizesbrief,intensemomentsof joywithinthefriendship(bright,exciting,butquickly fading).Asthefacelessfrienddisappears,thefirework reflectshowonlineconnectionscansparkquicklyyet vanishjustasfast,leavingtheartistaloneaftera momentthatoncefeltreal.
ThepillowreinforcestheMV’s themesoffriendshipand comfort,creatingasoft, intimateatmospherethat reflectstheclosenessbetween theartistandthefaceless “friend.”
Theabsenceofheavymakeuphelpspresenttheartistinaraw,unfilteredway,reflecting thealt-popgenre’semphasisonhonestyandemotionalopenness.Bykeepingthe artist’slooksimpleandnatural,thevisualsfeelmoreintimateandrelatable,encouraging theaudiencetoconnectwiththecharacter’sgenuineemotionsratherthanapolished, image.
