Cobb Travel & Tourism’s marketing efforts capture the stories and essence of our unique communities and use those distinct characteristics and qualities to drive visitation throughout Cobb and its seven cities. Our advertising sent a strong call to action to travelers around the southeast – encouraging them to come and play in Atlanta’s Sweet Spot. As a result, our website saw more than 300,000 sessions and 430,000 page views this past year.
245,538 WEBSITE USERS
TOP BLOGS BY CLICKS
307,945
439,040
WEBSITE SESSIONS WEB PAGE VIEWS
Sweet Spot for Holiday Lights
Pop-Up Bars in Cobb
Spots
VIDEOS THAT INSPIRED VIEWS
In FY25, Cobb Travel & Tourism created more short-form video content than ever before, helping us draw in 11,555 new followers across our channels. 47 new videos were added to TikTok and 96 videos were added to Instagram and Facebook Reels, leading to a 18% increase in social media engagement compared to FY24
Holidays in Cobb 60,025 views
North Georgia State Fair 37,735 views
Chalktoberfest 27,307 views
Cobb Holiday Lights 15,751 views
MLB All-Star Village 12,285 views
30%
TOTALINCREASEIN FOLLOWERS
13,113
Instagram followers
4,066
TikTok followers
338,000 Social Media Engagements
ADVERTISING
MEDIA MENTIONS
In FY25, Cobb Travel & Tourism and its programs were mentioned 240 times by media. This had a potential reach of 4.37 billion and $2.5 million ad value equivalency COVERAGE HIGHLIGHTS:
How To Make A Perfect Pumpkin
Pie, According To Southern Chefs
Publication: Southern Living
Reach: 11 3 Million
Date: 11/24/24
28 Spring Travel Deals to Ring in the Season
Publication: Conde Nast Traveler
UMV: 4 1 Million
Date: 3/14/25
Your weekend lineup: Dua Lipa, Food & Wine Fest, Atlanta Streets Alive
Publication: Axios Atlanta
Reach: 13 8 Million
Date: 9/12/25
$2.5M AD VALUE EQUIVALENCY
EXPEDIA I October 2024 - April 2025
Cobb Travel & Tourism leveraged an $85,000 investment into more than $2 million in hotel revenue
10,914 ROOM NIGHTS $2.2M GROSS BOOKINGS
GOOGLE ADS I Year-Round
New visitors were driven to travelcobb.org by strategically focusing on keywords such as "fun things to do around Atlanta" and "kids activities in Marietta."
82,201 IMPRESSIONS
6,167 CLICKS 7.5% CTR
SOCIAL MEDIA ADS I Year-Round
In FY25, Cobb Travel & Tourism increased its investment in social media advertising by 15%, bringing the total spend to $14,886 Ads promoted community initiatives, itineraries, and blogs.
3,975,614 IMPRESSIONS 2.9M IMPRESSIONS
125,935 CLICKS 3.17% CTR
MULTI-CHANNEL ADS I October 2024 - September 2025
Targeted advertising in key Southeastern publications expanded Cobb Travel & Tourism’s reach across print, digital, and social channels, connecting with highly engaged travel audiences These efforts strengthened regional visibility and delivered consistent, multi-channel exposure in priority drive markets.
CharlestonMagazine
Reached 88,400 readers per issue (including 7,200 in-hotel readers), 13,000 email subscribers, and 137,000 Instagram followers.
PLACEMENTS: TWO HALF-PAGE ADS, DEDICATED E-BLAST, AND SOCIAL MEDIA POSTS.
CharlotteMagazine
Reached 115,000 readers per issue, 50,000 email subscribers, and 220,000 Instagram followers
PLACEMENTS: THREE HALF-PAGE ADS, TRAVEL PLANNER NEWSLETTERS, AND INSTAGRAM PROMOTION.
CityScopeMagazine(Chattanooga)
Reached 15,000 households per issue and 8,200 email subscribers.
PLACEMENTS: FULL-PAGE AD AND EDITORIAL, HALF-PAGE AD, AND NEWSLETTER PLACEMENTS
SavannahMagazine
Reached 54,000 readers per issue, 15,000 email subscribers, and 61,000 Instagram followers
PLACEMENTS: THREE HALF-PAGE ADS, NEWSLETTER ADS, AND INSTAGRAM POSTS.
COMMUNITY ENGAGEMENT
COBB ARTS VIBE
In FY25, Cobb Arts VIBE continued to support Cobb’s creative community by facilitating invaluable connections Through regularly hosted engagement opportunities, Cobb Arts VIBE served as a resource for education, strategic partnerships, and awareness. We continued our popular arts tours, offering an immersive day visiting cultural landmarks throughout central Cobb.
COBBUNITY
After receiving the Al Burruss Award for Creative Expression from the Georgia Association of Convention and Visitors Bureau in FY24, CT&T launched a new video series highlighting community ChangeMakers and their impact on Cobb. The first of these moving testimonials shined a spotlight on Katie Hearn who works with the Atlanta Braves to make the community more accessible
FILM COBB
CT&T remained a strong partner to the film community in FY25, supporting more than 50 location inquiries, permitting connections, and production services Projects from networks like Netflix, Hulu, Paramount, FX, and Apple TV brought national visibility to Cobb County, with local landmarks featured in popular productions such as “Sweet Magnolias” and “Stranger Things.”
ANNUAL MEETING & MIXER
Cobb Travel & Tourism celebrated its A g friends and partners, reflecting on the sweet successes of 2024 and looking forward to the year ahead. The program included the presentation of the Spot-On and Changemaker Awards, and the unveiling of a new video series. Award winners included:
Attraction Partner of the Year – Lake Acworth
Cobb Sports Alliance Event of the Year – Brawlhalla World Championship Event of the Year – Mountain to River (M2R) TrailFest
Hotel Partner of the Year – Courtyard by Marriott Atlanta Vinings/Galleria
Restaurant Partner of the Year – Glenn’s Cafe
Cobbunity ChangeMaker Award - Katie Hearn
HOSPITALITY INDUSTRY OUTLOOK
The eighth annual Cobb Hospitality Outlook brought more than 80 hospitality representatives together to gain insight on key planning data for the coming year. Speakers included:
Danielle Appley-Epstein, Expedia Group
Jennifer Hogan, Town Center CID
Tarik Milner, Cumberland CID
John Oliver, CVent Hospitality Cloud
Dr. Roger Tutterow, Kennesaw State University
Caroline Whaley, Marietta Gateway CID
Mark Woodworth, Woodworth Core Group
BUBBLES & BREWS RECEIVES AWARD
COBB FOODIE WEEK
In FY25, 72 restaurants across Cobb County offered meal deals' during Cobb Foodie Week, making it one of the largest restaurant weeks in metro Atlanta. Four influencers were enlisted to promote nine restaurants. Their posts received more than 44,000 plays and 1,600 interactions 1,832 foodies signed up for a digital pass
18,643 18,643 WEB PAGE VIEWS
286,443 286,443 AD IMPRESSIONS 300 300 CHECK-INS
BUBBLES & BREWS
For the sixth year, Cobb County raised a glass to the thriving beverage scene during Bubbles & Brews, Cobb's Craft Beverage Month. In FY25, 15 participating breweries, wineries, and distilleries handed out 2,000 physical BrewPasses. 712 suds-lovers signed up for a digital pass, and 321 redeemed their passes for prizes!
20,501 20,501
2025 BEST OF BUBBLES & BREWS WINNERS
MLB ALL-STAR WEEK
During MLB All-Star week, more than 250,000 people visited The Battery Atlanta. The CT&T team joined in the fun by giving away swag and welcoming visitors to the Home Run Derby and the MLB All-Star Game
We painted metro Atlanta with more than 160 partner décor packages, collaborated to host the first-ever MLB All-Star Restaurant Week, and reached thousands of consumers with our full page ad in the official program and our custom edition of Grit & Garnish.
137,931
VISITORS INSIDE TRUIST PARK
250k+
VISITORS TO THE BATTERY ATLANTA
60k+
$4M+
ALL-STAR VILLAGE ATTENDEES IN COMMUNITY INITIATIVES
*Source: Atlanta Braves
HOLIDAYS IN COBB
HolidaysInCobb com features local Christmas light displays, visits with Santa, and seasonal events In FY25, we worked with Courtyard Atlanta Vinings/Galleria, Six Flags Over Georgia, and Atlanta Ballet to offer a $1,200 getaway giveaway, boosting newsletter subscriptions.
THE POWER OF PARTNERSHIP
FY25 OPERATIONS BUDGET
Since its inception, Cobb Travel & Tourism has managed its budget efficiently and effectively, always with a strategic eye toward the future The FY25 budget ran from October 1, 2024 through September 30, 2025.
$4,797,895.60 Operating Revenues
Favorable to Budget by .4%
In FY25, CT&T launched an enhanced partnership program, designed to strengthen relationships and increase services, including marketing support, networking opportunities, industry data, and qualified leads. This revitalization resulted in 29 new partners joining the ”Inner Circle.”
94% PARTNER RETENTION
$5,879,231.56
OPERATING REVENUES
Favorable to Budget by 3.78%
$4,990,185.91
OPERATING EXPENSES
Favorable to Budget by 11 91%
$889,045.65 NET INCOME
Savings Used to Help Support Future Commitments
COBB TRAVEL & TOURISM TEAM
HOLLY QUINLAN
President & CEO
LINDSEY BURRUSS
Chief Operating Officer
KAITLYN CHITWOOD Director of Marketing
LISA CLARK Director of Finance
JESSICA COANE
Vice President of Group Sales
ANNE MARIE CROSBY
Business Intelligence Manager
BOARD OF DIRECTORS
ZACH KERNS
CHAIRMAN Kennesaw State University
ROGER FLEMING
VICE CHAIRMAN
Atlanta Marriott Northwest Galleria
JENNIFER BENNETT SECRETARY City of Smyrna
MICHAEL KNOWLES TREASURER Fifth Third Bank
KIM FRANZ Director of Programs & Events
LINDSEY GENTRY Office & Team Manager
ELBA GONZALES
Group Sales Coordinator
AMANDA HUGHES
Senior Director of Partnerships & Services
MELISSA LEGAUX
Senior Director of Tradeshow Sales
DIANNE LOVETT
National Sales Manager –Professional & Group
CRISTY PARK
Sports Business & Service Manager
TIMOTHY RAY
Sports Sales Manager
ALANNAH RINER
Digital Marketing Manager
RACHEL ROGERS
Vice President of Sports Sales & Engagement
MICHELLE STONE Executive Assistant
GREG FULLER
Six Flags Over Georgia
ERIC GRAY Courtyard by Marriott Atlanta Vinings Galleria, hotel representative*
DALE GUSTAFSON
Cobb Convention Center Atlanta
Al MARTIN Georgia Power Company
JIM RHODEN Futren Hospitality
COUNCILWOMAN
CHERYL RICHARDSON City of Marietta
COMMISSIONER
MONIQUE SHEFFIELD Cobb County Board of Commissioners
