This issue features Lill-Babs, Edward Blom, Ingvar Oldsberg and many more. Read about our 17 merchants in Östermalms Saluhall located in Stockholm and elected among the world’s top ten food halls by international award-winning magazine Bon Appétit. In 2010 Östermalms Saluhall’s very own exclusive magazine was launched and is distributed to loyal guests – an affluent target group – and since then it has attracted several strong brand advertisers. The magazine is a biannual journal intended to nurture frequent customers of the food hall, and enable a closer relationship to all partners. There is no segmentation by income, average age or gender, rather it’s a magazine for people who appreciate “la joie de vivre” and who are willing to pay for the high quality of life they actively care about. Copies: 10 000. Reach: 30 000 readers and thousands of online views. Editor in Chief: Lina Bielsten. Art Director: Carolina Krupinska. Language: Swedish.
