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OFFICIAL PUBLICATION OF THE NORTH AMERICAN LIMOUSIN FOUNDATION • OCTOBER 2021

FALL SALE EDITION

PROOF OF PROGRESS SALE XVI Sunday, Oct. 31, 2021 • 3 p.m. • At the Ranch FEATURING 95 LOTS:

Spring Bred Females • Fall Bred Females • Breeding-Age Bulls • Genetic Packages

This sale will feature genetics from one of the greatest Lim-Flex and Red Angus cow herds in America.

PBRS Gift 9217G

9/14/19 • Homo Polled • Homo Black • 59% Lim-Flex CJSL Data Bank 6124D x AUTO Chaperall 406C CE: 11 BW: 1.6 WW: 78 YW: 120 MK: 17 CM: 5 SC: 0.85 DC: 14 REA: 0.59 MB: 0.11 $MI: 59 AI’d 12.03.20 to MAGS Good Will 130G

PBRS 9198G

9/7/19 • Homo Polled • Homo Black • 40% Lim-Flex ELCX Kings Landing 599 D x P Bar S 1018 CE: 7 BW: 2.4 WW: 60 YW: 97 MK: 19 CM: 4 SC: 0.0 DC: 12 REA: 0.44 MB: 0.17 $MI: 55 AI’d 12.03.20 to MAGS Good Will 130G

PBRS 9193G

9/5/19 • Homo Polled • Homo Black • 40% Lim-Flex ELCX Kings Landing 599 D x Buford Black Belle 260Z CE: 10 BW: 1.9 WW: 66 YW: 112 MK: 24 CM: 8 SC: 0.0 DC: 10 REA: 0.47 MB: 0.21 $MI: 59 AI’d 12.03.20 to PBRS Roadhouse 7298E

The Little Ranch with the BIG Genetics

PBRS 6142

3/22/16 • Red Angus PZC TMAS Firestorm 1800 x PKS Goldrobber 836U HB: 76 GM: 11 CE: 12 BW: -0.7 WW: 62 YW: 98 MK: 31 REA: -0.14 MB: 0.14 PE’d 11.30.20 to MF Poker Face 7862 Contact for complimentary sale catalog:

Sale Management: Randall O. Ratliff Randy@rrmktg.com • 615-330-2735

Paul Sisemore, Owner Manager: Elgin Elmore, 918-346-2438 11720 Overlook Dr. • Sand Springs, OK 74063 elginpbars@yahoo.com • www.pbarsranch.com

We invite you to the ranch to view the offering. Visit www.Limousin365.com to view the sale catalog. Online Bidding Via:

ENGD Rebalas 6050D

4/12/16 • Red Angus 4MC Saga 3163 x EAR Rebelas 3211 HB: 65 GM: 34 CE: 10 BW: -0.14 WW: 58 YW: 100 MK: 29 REA: -0.05 MB: 0.30 AI’d 11.27.20 to Damar Trump C512 and PE’d to WEBR Maxed Out

Sale Consultants: MC Marketing • 402-350-3447 Grassroots Consulting • 515-229-5227

• OCTOBER 2021

10.7.21 • 7 p.m. Ninepipes Lodge • Charlo, Montana

$500 sale credit extended to registered bidders attending the sale in person.

53717 Gallagher Road Charlo, MT 59824 www.colemanlimousinranch.com Larry & Anita Coleman, (406) 644-2300 Trent & Melissa Coleman, (406) 644-2707

• OCTOBER 2021

Think Buy The AUTO prefix represents years of breeding, selection and genetic progress. Many of the breed greats have passed through our sale ring and have become famous in production for their new owners. We are making plans now for our next event. Mark your calendar and come see the newest generation of AUTO genetics available to the buying public.

Make plans to attend

HERDBUILDER XXVIII March 19, 2022 Springfield, MO • At The Farm

TOLL FREE: 1-877-PINEGAR • 850 W. Farm Rd. 56 • Springfield, MO 65803 Ty & Susie Heavin, Farm Managers • 417.839.5849 • Hannah McCall, Show & Sale Cattle Like us on f • OCTOBER 2021

OFFICIAL PUBLICATION OF THE NORTH AMERICAN LIMOUSIN FOUNDATION • OCTOBER 2021 VOLUME 2, ISSUE 4

P BAR S RANCH—THE LITTLE RANCH WITH THE BIG GENETICS.................... 26 QUALITY PAYS ON THE RAIL WITH LIMOUSIN GENETICS.................................. 32 MATERNAL TRAITS MATTER..................................................................................... 34

FREED SHOW CATTLE—WHERE QUALITY REIGNS SUPREME............................ 38 LIMOUSIN EXHIBITOR HELPS FAMILIES IN NEED............................................... 42 GENETICS IN GENOMICS ERA................................................................................... 46 CATTLE PRICES AIM HIGHER................................................................................... 58 MEYER RANCH—BULL POWER................................................................................. 50 VYTELLE RELEASES TOP FEED EFFICIENCY BULLS.............................................. 56

38 DEPARTMENTS Around The Industry......................................................................................................................6 President’s Message........................................................................................................................10 Executive Summary.......................................................................................................................12

Member & Industry News............................................................................................................18 Riding Shotgun.............................................................................................................................24 Performance Line..........................................................................................................................64 Junior Scene..................................................................................................................................66 Sales & Events...............................................................................................................................68 Advertisers Index...........................................................................................................................71 Limousin365 • 2005 Ruhl Drive, Guthrie, OK 73044 405/260-3775 • Fax 405/260-3766 • www.Limousin365.com • email info@limousin365.com

COVER...A.J. O’Boyle captured this

months cover at Tubmill Creek Farms in New Florence, PA.

Limousin365 is a quarterly magazine published in the interest of the Limousin breed of cattle. Limousin365 seeks to promote the growth and development of Limousin, to publicize the activities of Limousin breeders, and to print news and educational material of use to them. Limousin365 is published quarterly by Limousin365, 2005 Ruhl Drive, Guthrie, OK 73044. Periodical Postage Paid at Guthrie, OK, and at additional mailing offices. Subscription rates for one, two and three years are $30, $40 and $52. POSTMASTER: Send address changes to Limousin365, 2005 Ruhl Drive, Guthrie, OK 73044. (ISSN-8750-2127)

• OCTOBER 2021

Generations Strong of Family Involved in Production Agriculture Its a tradition we are proud of and invite you to celebrate our 2nd Sale with us.

Wilder Family

Aggie Traditions II Sale OCTOBER 5, 2021

Hosted on L365Auctions.com SALE MANAGEMENT: KILEY McKINNA • 402-350-3447 WILEY FANTA • 320-287-0751 mcmarketingsales@aol.com www.mcmarketingmanagement.com

This sale will feature our most promising show heifer prospects and other elite genetics.

We welcome your call or visit. Jay, Molly, Jayce & Spencer Wilder Snook, Texas Jay: 979.268.5491 jwwilder1993@gmail.com www.wilderfamilylimousin.com

• OCTOBER 2021

J&J Cattle Company Joe and Jay Wilder Box 551 • Snook, Texas 77878 Joe: 979.268.4843

AROUND THE INDUSTRY by Kiley McKinna

Optimism—why not?

elcome to the Limousin 365 Fall Sale Edition! As you page through this issue, you’ll find many of the breed’s upcoming fall sales promoted, a showcase of the most relevant and progressive programs, in addition to multiple feature stories and industry news. As I write this column, pondering which direction to head, a question comes to mind—optimism, why not? Are you tired of the constant doom and gloom about Covid, politics, international affairs, droughts, fires and the never ending list of ‘stuff’ that continues to goes on and on? Folks, without a shadow of a doubt, I categorically have, probably like most of you, relegated myself to kids, cows and what I can control. That said, let’s take a deep breath, sip some morning coffee, think a little and realize what really is.

1. The commercial cattle market.

While I’m not a palm reader, nor do I have crystal ball, my predictions are often based on a good ol’ fashion boots on the ground intuition. That said, my recent industry interactions have revealed more than just a trickle of conservative optimism. Listening and leaning on producers truly integrated in the commercial cattle business, there’s a real feel of a positive market turn building. If you are a believer in supply and demand, the following quote in an article in this issue by Wes Ishmael, should give cause for optimism. “Ultimately, during the current contraction phase, CattleFax expects feeder cattle and calf supplies to decline roughly 1 million head from the cyclical peak. CattleFax expects the beef cowherd to decline 400,000 head by January 1 of next year, reaching 30.7 million head.” Given the increased demand the industry is currently experiencing, I can’t help but feel tighter supplies will lead to even more increased demand and consequently, increased prices being paid for not only feeder cattle, but for the cows and bulls that are necessary to produce them. That said, stay the course, charge forward and look toward greener pastures on the horizon.

2. Steady seedstock female demand.

Despite droughts and doubts, the female market has been remarkably steady to good. In my capacity as a sale manager, I’m pleased to share with you the up tick in demand for production cattle has been pleasantly surprising. A popular question consistently asked is what’s driving this? There are a few contributing factors that come

to mind: 1) A remembrance that many of our breeders are farmers first and cattlemen second. With that in mind, the increase in commodity grain prices (despite rising feed costs) has lended itself to a slight surplus of cash among many; 2) some drought stricken regions of the past few years, which happen to be populous with Limousin breeders/ enthusiasts, caught early rains this summer allowing for above average feed stuffs; and 3) let’s not forget the 2021 bull season, that by and large was very successful seeing an up tick in bull prices. Naturally, when that happens we typically experience a more robust female market albeit a slow burn.

3. Uncanny show ring acceptance.

This is simply a wild phenomenon! In my tenure running in Limousin circles for the better part of 20 years, I’ve never seen such a fevered pitch around Limousin and Lim-Flex cattle in the show ring. Without the exact number of wins sitting in front me (it changes virtually weekly), I’ve never seen our cattle be so widely accepted as evidence by the scores of “supreme” championship banners our cattle have earned across the country the past 12 months. I realize the forward movement of our breed by and large will be done through the growth of the commercial bull market, but let’s take a minute to embrace this segment of our industry as well—it’s important. Folks, particularly among young people, it’s “cool” again to have a Limousin or Lim-Flex show critter! Let’s be proud, you’ve earned the right to be—our cattle are good! All of these things exude optimism and clear cut opportunity! Every now and again it’s more than okay to take a glass-half-full approach versus the alternative. Often, an optimistic attitude will translate into positive things both in cows and in life. Conversely, the very opposite will leave you defeated before you ever leave the gate. That said, I challenge you to swing hard this fall, do the best you can and let the chips fall as they may. In closing, I sincerely hope you enjoy our Fall Sale Edition. It’s of benefit to your program and a promotional piece the Limousin breed can be proud of. A big thank you to all of the advertisers, readers and those that continue to support and offer feedback as it relates to your magazine, Limousin 365. God bless and I look forward to seeing you down the sale trail this fall. We are all in it together and Limousin proud.

• OCTOBER 2021

Fall Gathering

It’s that time of year when we are gathering pastures, weaning and processing this year’s calf crop. For nearly 50 years the process hasn’t changed much. It is one of our favorite times of the year as the weather is cooling off and we get to reap the rewards of our harvest for the year. This year’s crop represents the newest generation of Begert’s homozygous black, homozygous polled, purebred Limousin herd sire and replacement females. They are the result of our time-tested method of raising purebred seedstock in a real world, open range environment that are bred to improve your bottom line.

Congratulations to Boone with his homegrown heifer, BGRT Holly 002H. The daughter of our herd sire, AUTO High Tide 179C, was a class winner and third in her Division at Junior Nationals.

COME SEE THE NEW CROP... and the many breeding-age bulls and females we have for sale privately.

Homozygous Black, Homozygous Polled Bulls and Females for Sale Year Round

Hiram and Darenda • 806/375-2346 Bret, Hayley, McKinley & Boone • 806/375-2345 Box 110, Allison, Texas 79003 begertranch@gmail.com www.begertlimousinranch.com

• OCTOBER 2021

Wulfs Gallagher 7056G

IMPROVEMENT BY DESIGN

Our program is designed around continued genetic improvement through selective investment in the breed’s best genetics. Through the persistent pursuit of improvement in our own herd, we strive to provide our customers with performance-oriented cattle embodying the muscle and carcass quality the breed is known for.

WZRK Game Changer 4015G

Wulfs Gallagher 7056G Red • Homo Polled • LF 75% • Wulfs Xcellsior X252X x Wulfs Edwinna 7056E CE: 58 BW: -3.8 WW: 69 YW: 106 MK: 28 SC: 1.0 DC: 12 YG: -0.44 RE: 1.26 MB: 0.34 $MI: 67 Owned with Wulf Cattle

WZRK Game Changer 4015G Red • Homo Polled • Purebred • HUNT Credentials 37C x WZRK Miss Tuffenuff 4015B CE: 9 BW: 0.9 WW: 70 YW: 107 MK: 30 SC: 1.50 DC: 18 YG: -0.35 RE: 0.93 MB: 0.25 $MI: 63 Owned with Coleman Limousin Ranch and the Game Changer Syndicate

Wulfs Eisenhower 3616E

WZRK Hard to Forget 1040H

CELL History Buff 0245H

We invite you to visit our website to learn more about our program. Your call or visit is always welcome.

Homo Black • Homo Polled • Purebred • CELL Envision 7023E x CELL Miss Responder 6078E CE: 8 BW: 2.4 WW: 88 YW: 146 MK: 18 SC: 1.80 DC: 13 YG: -0.39 RE: 1.37 MB: 0.25 $MI: 69 Owned with Linhart Limousin

WZRK Hard to Forget 1040H Homo Black • Homo Polled • LF 75% • TNGC Empire 736E x WZRK Miss Wideload 1040Y CE: 9 BW: 1.8 WW: 90 YW: 140 MK: 25 SC: 1.35 DC: 19 YG: -0.22 RE: 0.90 MB: 0.06 $MI: 61 Owned with Wulf Cattle

Wulfs Eisenhower 3616E Het Black • Homo Polled • Purebred • Wulfs Billy The Kid K234B x Wulfs Abril 3616A CE: 7 BW: 4.4 WW: 88 YW: 138 MK: 24 SC: 1.90 DC: 15 YG: -0.39 RE: 1.25 MB: -0.08 $MI: 57 Owned with Wulf Cattle and the Eisenhower Syndicate

For Semen Contact Owners or Grassroots Genetics (515)965-1458.

Join us February 25, 2022

42nd Annual Bull Sale At the Ranch, Mount Vernon, SD

CURT & LEANNE WIECZOREK • 605-227-4601 • clwzrk@santel.net 39768 267th St. • Mount Vernon, SD 57363 WIECZOREKLIMOUSIN.COM • OCTOBER 2021

PRESIDENT’S MESSAGE by Dan Hunt

ello everyone, and thank you for reading the Fall Sale Edition of Limousin 365. In this edition you will find some interesting articles as well as many programs highlighting their upcoming sales. I encourage you to take time and study each program and what they have to offer. There are great cattle and even better people in the Limousin breed all across the nation. All you have to do is thumb through the magazine and do a little research and no-doubt you’ll be able to find your next herd-sire, donor female or show heifer. As I sit here writing this article and watching the rain, I would be remiss not to mention how thankful I am for the moisture we’ve had here in south-central Nebraska the last few months. My thoughts and prayers are with those of you around the country suffering through drought, hurricanes, tornadoes or whatever it may be. I hope things improve sooner rather than later for all of you going through hardships. We had a productive NALF Board meeting August 16-18 in Denver. The past year has been a successful year for NALF in many ways. We look forward to sharing that in more detail at our annual meeting this upcoming January in Oklahoma City during the Cattlemen’s Congress. On behalf of the Board of Directors, I give my thanks to Mark and the entire staff, as they continually work to be fiscally responsible. A fair amount of time was spent discussing Gene Editing. Genetic technology seems to advance more quickly every day, and the process of Gene Editing is here and will keep progressing. Keep an eye on the NALF website in the Member’s Rules and Regulations and read through how we will handle this new technology as it relates to registering cattle. Additionally, the Board got the opportunity to visit Magnum Feedyard, where we had good discussion about the value of Limousin-influenced genetics in a feedlot environment. I would encourage any of you that are not participating in LIMS Whole Herd Reporting to give it some thought and consider joining. Not only does it help your operation by submitting complete, unbiased data records, it helps the entire breed and herdbook gain accuracy in our EPDs. You also have a great opportunity to be a part of the LimVision Cowherd Reporting Project. It’s very simple, just submit DNA on 90% of your cowherd. You will get a 100K genomic panel on each cow as well as parentage, all at half the normal price. You also can get $3.00 back per female simply by reporting a Body Condition Score and weight. Further, a huge benefit is once you have 90% of your cows done, you lock-in the reduced testing rate for all of your replacement heifers moving forward. This is an outstanding opportunity to learn more about your cowherd that should not be

passed up. LIMS members interested in participating need to have samples at the NALF office by December 1. We are still looking for large cowherds to partner with us in our upcoming feeding trial. The plan is in motion, and there is a ton of excitement, we just need more cows! Please, if you or any of your neighbors, customers, or someone you know has a set of cows and interest in working with us, get ahold of Mark Anderson or myself. Fall is here, my favorite season! To me, it’s always rewarding to study which matings worked the best and at the same time learning which genetics can be improved upon. From a young age, I have had a true passion for breeding Limousin cattle, and I urge you to work hard at making breeding decisions that will continually improve your program, as well as the entire breed. I hope all of you have a safe and successful harvest and the calves come home healthy and heavy!

2021 NALF BOARD OF DIRECTORS PRESIDENT, Dan Hunt...............................................Oxford, NE

308-991-3373 • huntlimo@huntlimousin.com

VICE PRESIDENT, Bruce Lawrence................................ Anton, TX

806-790-2535 • bll1@speednet.com

SECRETARY, Wade Beckman..................................... Roberts, ID

208-313-0235 • beckmanlivestock@gmail.com

TREASURER, Dr. Mark Barker.......................... Oklahoma City, OK

405-520-5846 • diamondhillcattle@gmail.com

AT-LARGE, Randy Corns............................................Altoona, KS

620-750-0924 • randycorns11@gmail.com

EX-OFFICIO, Curt Wieczorek.............................Mount Vernon, SD DIRECTORS

605-227-4601 • clwzrk@santel.net

Rob Brawner, Wood Lake, NE, 402-376-4465, bulliscreek@gpcom.net Ronn Cunningham, Rose, OK, 918-629-9382, colronn@yahoo.com Joey Freund, Elizabeth, CO, 303-475-6062, jfreund@myedl.com Troy Gulotta, Independence, LA, 985-662-1561, liveoakcattle@gmail.com Austin Hager, Karlsruhe, ND, 701-626-2345, hagercc@srt.com Bart Mitchell, Wauzeka, WI, 608-553-8070, springcreeksbart@gmail.com Joe Moore, Raphine, VA, 540-569-6219, jomolimo69@gmail.com Kevin Ochsner, Kersey, CO, 970-396-5525, kevinkochsner@gmail.com Jay Wilder, Snook, TX, 979-268-5491, jwwilder1993@gmail.com Jerry Wulf, Morris, MN, 320-491-1390, jerry.wulf@wulfcattle.com

• OCTOBER 2021

Catch These Consignments The Exchange at Wall Street Cattle Co. Lebanon, MO

11/20/21

Las Vegas, NV

L365Auctions.com

12/11/21

12/16/21

Their Get and Service will be Featured:

Wulfs Emprize 121J

WZRK Game Changer 4015G

B Bar Seratelli 72H

AHCC Earning Power 900E

Wulfs Ozark K115E

JYF Edmonton 519E

JACK & VICKY. • JAMYE & STUART. JOSH, KAYLA, EASTON & HUDSON. • JASE, SHAWNA, KADEN & BENNETT. 24300 McDonald Dr. • Lebanon, MO 65536 • www.jbarjlimousin.com jack@jbarjlimousin.com • Jack (417) 588-6121 • Josh (417) 664-0913 • Jase (417) 664-1186 • OCTOBER 2021

EXECUTIVE SUMMARY by Mark Anderson Executive Director North American Limousin Foundation

ALF is approaching its fiscal year end for 2020-2021 at the time of this writing. In spite of challenges with Covid-19 and drought conditions in regions of the U.S., we are coming off a very successful year for our breeders as well as the Foundation. The Spring bull sale season was as successful as any during the last 10 years with sale averages improving measurably over the previous year. Much of that credit goes to our breeders and members who have made a dedicated effort to supply accurate performance data along with genomics on sires as well as females through the LimVision Cowherd Project. This enhances our EPD accuracy to our member’s cattle when making mating decisions that are in line with current industry demands. The tools we are using today are much more advanced and informational, beginning with our National Cattle Evaluation that is produced at International Genetic Solutions. The inclusion of genomics, along with performance and pedigree data in a national cattle evaluation includes over 18 breeds that are all across breed comparable on their EPDs. This has been invaluable throughout the seedstock and commercial cattle industries. The exciting element is the continual improvement process of that evaluation and its reported accuracies. As most of you are aware, NALF has incorporated the inclusion of nearly 86,000 head of actual carcass data phenotype records into the IGS evaluation which has greatly enhanced carcass trait EPD accuracy for many pedigree lines of cattle in our current evaluation. At the current rate of continued additional inclusions, this will lead to NALF contributing more actual carcass record phenotypes to cattle evaluations by the end of the first quarter of next year as compared to any other breed in the U.S. It is rather fitting that the “carcass breed” will eventually take the lead in supplying this data set to the industry. The inclusion of actual carcass data, updated USMARC sire data, along with updated genomic marker panels at IGS has been beneficial to both Limousin and Lim-Flex marbling EPDs. Both classifications have improved 0.2-0.3 the past 15 months with recent matings by members and improved accuracies of the EPD within our breed data base inputs. Demand factors and signals have changed dramatically the last 10 years in the commercial cattle business. Quality is being paid for as it never has before. This is evidenced by the premiums paid on upper 2/3 of Choice and Prime cattle. Currently our spread between Choice and Select products in the U.S. is at $30/cwt. on a carcass

basis. This increase has happened all while we have continued to throw an increasing supply of Choice and higher grading cattle into the supply system. The U.S. slaughter data reflects we are annually processing nearly 84% of the commercial fed cattle grading Choice or higher and price premiums have continued to increase. The abundance of high quality product has dramatically improved beef demand here in the U.S. since the ‘90s when we were actually losing demand for our product. Just as impressive in the quality grade chart supplied by CattleFax (figure 1), is the increase in production of Prime and upper 2/3 of Choice cattle since 2005. Premiums paid for both classifications have sent the demand signal to the industry to supply the product to the consumer. As evidenced by the chart, Prime production has increased from 2.5% to 14% of the U.S. annual cattle fed cattle supply. Upper 2/3 of Choice cattle have dramatically increased from 10% to Figure 1. 24% now in 2021. Low Choice has replaced Select as the new “commodity product”. The graphic in figure 2 reflects that supply of upper 2/3 of Choice and Prime cattle has increased from 17% in 2000 to nearly 34% now Figure 2. in 2021 as indicated by the blue line. Select production has decreased from nearly 37% to slightly less than 14% of fed cattle harvested annually over the same 20 year period. The remainder of the production would mostly fall into the low Choice category for slightly over 50% of the remaining production.

• OCTOBER 2021

continued on page 14

DL HOLY COW 22H

2021 SC Classic Show Supreme Champion Female, Ring 1 2021 SC Classic Show Reserve Supreme Champion Female, Ring 2 Morgan Wise, Topeka, KS

Building the breed the best we can with one junior at a time! DL HEAVEN CAN WAIT 550H

2021 NALJA Reserve Division III Champion Female 2021 Tri-State Royal Show Supreme Champion Female Emma Anderson, Hays, KS

325.647.7681 | davislimousin@gmail.com 12500 Hwy. 279 | Brownwood, TX 76801

DL HUSH MONEY 502H

2021 Cattlemen’s Classic Open Show Division Champion 2021 NALJA Grand Champion Lim-Flex Female 2021 Iowa State Fair Reserve Supreme Champion Female Sara Sullivan, Dunlap, IA

BRANDING & MARKETING...

• OCTOBER 2021

Randall O. Ratliff, 615.330.2735 Randy@rrmktg.com

continued from page 12 Just as important to achieving those quality levels is achieving quality grade on a cost efficient basis given high feed cost and current drought conditions. The industry needs cattle that can achieve both of these factors in their genetic makeup and that’s where Limousin and Lim-Flex can capitalize moving forward. We are feeding cattle longer in addition to producing much larger outweights than ever before. To do that requires enough genetic potential for cattle to remain efficient on their dry matter conversions to achieve the larger outweights. That trend will not likely reverse given the fact most packers will demand larger carcass weights in spite of high feed cost as it increases production efficiencies at their packing houses. NALF is seeing more members begin to gather individual feed intake data that will be important to not only NALF members database but critical to the future of remaining efficient in the beef production systems throughout the U.S. High feed cost will most likely remain the norm in the future. Superior dry matter conversions will remain in high demand as we move forward given the fact that nearly 65% of the cost of production is feed cost. Look for the inclusion of a dry matter feed conversion EPD at IGS in the future to measure this important trait moving forward. As always, as we mate cattle to achieve a set of balanced EPDs we must not single trait select. Sometimes we hear the debate of what traits are most critical to the beef industry. The fact of the matter remains, they all are.

OKLAHOMA PRIDE PRODUCTS Visit Our New Website

oklahomaprideproducts.com 6 Ft. 90 Bushel Single Axle Feeder with Creep Pens

12 Ft. Feed Bunk

Since 1969 & Still Strong

Commercial beef producers have extreme operational risk whether they are in the cow/calf sector or feedyard business. Part of the risk elimination come in the form of a complete superior genetic packages that can be utilized by both sectors and ultimately the packer and consumer. Most in the commercial cattle feeding industry still prefer the crossbred animal to obtain the heterosis advantages for both feeding performance and improved carcass merit as it relates to both quality and yield grade. Limousin and Lim-Flex cattle can accomplish this in a crossbreeding program on English-based cows better than anyone when superior genetics are utilized in the commercial cattle industry that your breed can supply. All this has to be accomplished while still maintaining maternal traits for our commercial cow operators throughout the country. We are getting closer to nearing the end of the liquidation phase of the U.S. cattle cycle, this assumes mother nature cooperates over the next 6 to 18 months and rain returns through droughtstricken areas. Given current inflation rates, that means an uptrend for commercial cattle prices will eventually materialize as we transition back to expansion down the road. That may not happen overnight but it should be in the back of your mind as you do long term planning for your operation. This will create additional opportunity that is long overdue for the prices the cow/calf operator are currently receiving. Most of whom critically need this price improvement on their annual calf crop to remain in business given the rising cost of production. Technology is also accelerating as never seen before. The ability to gene edit cattle for single gene traits is already out there. The Federal Drug Administration has not approved gene editing for inclusion into the U.S. cattle population and for consumption at this time. Yet, other countries have already approved the practice including some in South America. This means we will begin to see some gene-edited cattle where single gene traits like horn/polled, hide color and hair shedding will be utilized for export of semen to other countries. NALF will incorporate guidelines and rules into its Rules and Regulations to address this production practice into the future. The NALF board addressed this at the August board meeting this summer. You will see more information on the subject in the future. The NALF Board and staff would like to thank everyone for their dedication to not only the Limousin breed, but the improvement our breeders have made to their cattle the last five years. We will be focused on maintaining tools through genetic evaluations, DNA testing, performance records and genomics that supply our breeders with the information they need to make cattle that offer the beef industry and its producers superior genetics to remain profitable.

OKLAHOMA PRIDE PRODUCTS

1.800.658.1415 Chickasha, OK

• OCTOBER 2021

Power

THINK

FWLY LHC Capital ET Homo Black • Homo Polled • 62% LF MAGS Cable x CLLL Crystal 334W BW: 3.2 WW: 79 YW: 123 MK: 23 MB: 0.16 $MI: 62

Productivity

THINK

MAGS Eternal

Flame ET

Homo Black • Homo Polled • 81% Limousin AHCC Badlands 908B x MAGS Andria BW: 2.6 WW: 81 YW: 126 MK: 18 MB: 0.32 $MI: 68

Online

THINK

Bred Heifer Sale November 11, 2021 L365Auctions.com

Andy & Tammy Schmalshof • Adam, Jonelle, Peyton, Carrina & Dixon Schmalshof Karen, Griffin & Drake Reese 436 140th St. • Avon, IL 61415 • Andy, cell: 309/333-0029 • Adam, cell: 309/333-3044 atak4limo@agristar.net

We’ve Got Beef Schilling

Halas ET

Black • Homo Polled • Purebred(94/84.1) CD: 8(85) BW: -0.1(30) WW: 56(80) YW: 89(60) MA: 20(65) CM: 4(85) SC: 0.55(65) DC: 11(70) CW: 20(50) REA: 1.29(25) YG: -0.54(60) MB: -0.03(40) $MTI 50.4 Halas introduced himself to the world at the National Cattlemen’s Congress as Reserve Division Bull Calf. He will be remembered. One of the oldest sons of “Floyd,” Halas goes back to a past National Champion Junior Female and one of the best cows at Shillings. If you need a Homo Polled, calving-ease Purebred with style for miles, consider the Coach, Halas.

Semen $40

LFL

Gamer 9116G ET

Homo Black • Homo Polled • Lim-Flex(71/59.4) CD: 9(85) BW: 2.4(85) WW: 90(2) YW: 150(1) MA: 25(15) CM: 5(75) SC: 1.5(10) DC: 20(1) CW: 53(4) REA: 0.7(60) YG: -0.1(1) MB: 0.13(75) $MTI: 63.2 LFL Gamer is one of the most impressive bulls we have seen in 2021. Sired by Cash Flow and out of the great 9066U cow, Gamer shows one of the most balanced sets of EPDs, matched by flawless structure and balance. Thick made, Homo Polled and Homo Black, this high percentage Lim-Flex can do it all. Add in a great disposition and outstanding performance, it makes him a total Gamer.

Semen $40

Humdinger 0035H

Black • Homo Polled • Purebred(93/81) CD: 8(85) BW: 1.8(65) WW: 83(2) YW: 138(1) MA: 20(65) CM: 3(95) SC: 1.15(10) DC: 19(3) CW: 48(1) REA: 1.44(10) YG: -0.44(1) MB: -0.04(40) $MTI: 57.6 L7 Humdinger is just that, a Humdinger. Purebred, extremely stout, loaded with performance, Homo Polled and loaded with bone, butt and muscle. Humdinger is carrying a red gene and that gives you the opportunity to add the Envision influence to your red program. Look over the numbers, look over the picture, think about the possibilities, Humdinger is one of a kind.

Semen $40

If we can help you at any of the following sales, just let us know. OCT. 7 – Coleman Limousin Females, Charlo, MT OCT. 23 – Linhart Limousin Females, Leon, IA OCT. 31 – P Bar S Ranch, Sand Springs, OK NOV. 6 – Thomas Farms Fullblood Dispersion, Damascus, AR NOV. 20 – Heart Of Missouri Sale, Lebanon, MO DEC. 11 – Night On The Town, Las Vegas, NV

MARK & DEIDRE SMITH ph/fax: 515-965-1458 • cell: 515-229-5227 • GRGenetics@aol.com

• OCTOBER 2021

KLS SULL GUCCI 205G ET

PUREBRED | 10.02.2019 | BLACK | HOMOZYGOUS POLLED S: MAGSWL USUAL SUSPECT | AUTO REBECA 292S

Full sister to WLR Prada and one of the finest purebred to exist!! Owned with Sullivan Farms, Dunlap, IA

KEVIN SMITH

Marketing & Branding ...

318.245.4607 | Jkcattle@gmail.com 9296 Hwy 4 Chatham, LA 71226-9357

Randall O. Ratliff, 615.330.2735 Randy@rrmktg.com www.rrmktg.com

• OCTOBER 2021

MEMBER AND INDUSTRY NEWS BRIEFS Need Registration Certificates?

Do you need registration certificates for an upcoming show, a show validation, or any other purpose? NALF staff is happy to send the registration certificates to you. Please submit your request to the NALF office at least two weeks prior to the event in order to make sure they reach you on time. Requests may be made to Stephanie at steph@NALF.org.

Rush Orders on Registrations and Transfers

When mailing in rush registrations and transfers, please print RUSH on the outside of the envelope and when emailing please put RUSH in the subject line. Since the busy time of year is upon us in the NALF office, this will help to make sure your work gets processed immediately. The $25 rush fee for each certificate, noted on the selfbilling worksheet, is in effect as of now. There are no rush orders available on lab work and ET calves.

Order Your Show Vest Today

If you have not yet ordered your Limousin soft shell show vest, do so today. The show vests are a black soft shell with the Limousin logo on the chest. You may order using the form found under the Shows tab at NALF.org or by contacting Stephanie at Steph@NALF.org. Vests must be worn in the show ring at all Level I MOE shows.

MOE Points Totals

Updated point totals are located on the MOE show standings page at NALF.org. For any questions, contact Mallory Blunier, director of media & activities, at Mallory@NALF.org or 303-220-1693.

The North American Limousin Foundation office will be closed select days over the upcoming holiday season. Please take note the office will be closed Thursday, November 25 and Friday, November 26 for Thanksgiving and Friday, December 24 and Saturday, December 25 for Christmas. As well, the office will be closed Friday, December 31 for New Year’s. The office will be open for regular hours of 7:30 a.m. to 4:00 p.m. MST Monday, November 29; December 2730, and then again on Monday, January 3.

The DNA turnaround is 4 weeks. Contact Tammy, Tammy@NALF.org, or Alison, Alison@NALF.org, with any DNA questions. Mailed in registrations and transfers is a 2-week turnaround, contact Stephanie at Steph@NALF.org with any questions.

2022 - K • 2021 - J • 2020 - H • 2019 - G

Join us in Houston for the 2022 Cattle Industry Convention and NCBA Trade Show

Registration and lodging for the 2022 Cattle Industry Convention and National Cattleman’s Beef Association Trade Show opens Monday, October 18. The annual convention will be held in Houston, Texas, February 1-3, 2022. Convention participants will hear from industry leaders and gather insight on industry trends.

NALF Board Decides on 2022 Events Pertaining to the Cattlemen’s Congress and National Western

The NALF board met to decide on the breeds attendance and events at the 2022 Cattlemen’s Congress and National Western Stock Show (NWSS). After reviewing exhibitor surveys, attendance levels, income for Genetics on Ice and the National Sale, the board has determined that NALF will conduct its annual events, shows and activities at the 2022 Cattlemen’s Congress in Oklahoma City, Oklahoma. This will include the annual meeting for NALF, Genetics on Ice Banquet, National Sale, along with a Level I MOE show, junior show and pen show in Oklahoma. The following week, NALF will also conduct a Level II MOE show at NWSS along with a junior show on the hill. In addition, NALF will conduct a pen and carload show at the 2022 NWSS.

Candidates Set for the NALF Board of Directors Election

NALF Office Closed

DNA and Registration

International Year Codes

The NALF nominating committee has slated the candidates for the 2022 board of directors’ election. The election will be held during the NALF annual membership meeting on Monday, January 3, in conjunction with Cattlemen’s Congress. The following individual has been slated by the nominating committee: Lance Sennett, Indiana (first term) Lance Sennett of Waynetown, Indiana, and his family own and operate Sennett Cattle. Sennett Cattle is a 300 cow/calf operation made up of commercial and purebred cattle. Sennett Cattle also proudly raises breeding stock which are backed with an elite set of donor cows consisting of Lim-Flex, Angus, Simmental, Maine-Anjou and Chianina females. Lance and family also feed out about 2,000 head per year in a feedlot that was designed by Lance himself. Sennett Cattle was awarded the Environmental Stewardship Award in 2008. The fourth-generation farmer also has a grain operation.

• OCTOBER 2021

continued on page 20

GENERATIONS of Progress

Since 1978, our focus has been to create productive, functional, eye-appealing cattle that will add value to seedstock and commercial operations alike. Now, with the third generation becoming more involved in the operation, we continue improving as well as holding true to the same values. We are excited to offer an outstanding set of Limousin and Lim-Flex herd sire prospects in our Second Heritage Online Bull Sale this January. Our quality cattle speak for themselves and are truly the culmination of GENERATIONS OF PROGRESS. Expect More Like These Again This Year

HUNT LIMOUSIN RANCH HERITAGE ONLINE BULL SALE January 13, 2022

HUNT Hard Up 54H

Hosted by L365Auctions.com

HUNT Hurricane 92H

Bred Heifers for Sale Privately

- 200 Head F1 Commercial - Registered Lim-Flex & Limousin

Bulls for sale privately year round.

Your visit is always welcome.

HUNT LIMOUSIN RANCH

Charles & Nancy Hunt • Dan, Melinda, Jenna, Adeline & Houston Hunt 10329 Hwy. 136 • Oxford, Nebraska 68967 • 308/991-3373 (Dan) • 308/920-1120 (Charlie) huntlimo@huntlimousin.com

WWW.HUNTLIMOUSIN.COM

• OCTOBER 2021

continued from page 18

Nominations Sought for NALF Awards

Although Lance got his start showing Herefords, he is no stranger to the Limousin breed. His real passion began with the Limousin breed. As a past Secretary and President of the North American Limousin Foundation, he is looking forward to being back on the Board of Directors. Lance was also a past President and Vice President of the Indiana Beef Cattlemen’s Association, where the association awarded him the Young Cattlemen of Year in 2012. Lance attended Western Kentucky University where he met his wife, Margaret. They have three daughters, which are now the fifth generation, Ellie, Emily and Claire, where they are involved in the family operation and competitively show cattle on the national level. All candidates (nominated or member-at-large) will have their biographies published on the NALF Social Media platforms, Limousin Latest, and NALF.org and will be placed on the official ballot. If you are not able to attend the annual meeting (during Cattlemen’s Congress), you may request an official ballot from the NALF office prior to December 1, 2021. You must submit a letter to the NALF office requesting an absentee ballot. A form letter is available on the NALF website to place the request. The office will not accept requests after that date. Once members complete and sign their absentee ballots, they should return them to NALF’s official accountant prior to December 31.

Each year NALF honors a Commercial Producer of the Year, a Commercial Marketing Booster of the Year, and a Limousin Promoter of the Year. These awards are presented at Cattlemen’s Congress. NALF is currently seeking nominations for this year’s awards. Nominations are due by December 1. Nomination forms may be found under the Member Center of the Management tab at NALF.org or may be requested from the NALF office at 303-220-1693 or Limousin@NALF.org.

2022 Cattlemen’s Congress & Annual Limousin Convention

December 30 - January 5, 2022 • Oklahoma City, OK Entry deadline: November 20, 2021 Ownership deadline: December 1, 2021 Junior Limousin Show: Tuesday, January 4 at 8:00 a.m. Judge: Lydell Meier, TN Limousin & Lim-Flex Pen Show: Tuesday, January 4 at 2:00 p.m. Judge: Jonathan Perry, TN National Limousin Show: Wednesday, January 5 at 8:00 a.m. Judge: Chad Holtkamp, IA Headquarters Hotel: Embassy Suites by Hilton Will Rogers World Airport 1815 S Meridian Ave, Oklahoma City, OK 73108 Main: 405-682-6000

' D N I K S Y O B W O C A

continued on page 22

WZRK HERCULES 5005H TNGC EMPIRE 736E X WZRK CATALINA 5005

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Our neweST he

HB • HP • 75%

1 Ce: 11 Bw: 1. 146 : yw 88 : w w 6 mk: 25 Cm: 19 SC: 1.05 dC: 1.25 a: re 6 .2 yG: -0 54 i: $m mB: -0.14

Call anyTime TO See whaT we have availaBle. P.O. BOx 81 • CamerOn, Tx 76520 Gary & SuSan FuChS, STePhen, naThan & emily • 254-482-0611 • email: Gary.FuChS@idealPOulTry.COm manaGer, STePhen FuChS • 254-482-0052 • email:FuChSlimOuSin@Gmail.COm • www.FuChSlimOuSin.COm

• OCTOBER 2021

THE RUNNING CREEK ADVANTAGE Proven, Functional Limousin Seedstock

Cows that EARN their place in the herd each & every year! Fault Free, Age-advantaged bulls specifically bred for the commercial rancher! Performance Plus Superior Carcass Merit. Genetics that excel on the range and on the rail.

Private Treaty Sales 24/7/365 Level 4 Johne’s-Free Certified Herd

Joe Freund Sr. 45400 County Road 21 • Elizabeth, Colorado 80107

Running Creek Ranch CO. WWW.runningcreekranch.com Home: 303-840-1850 Office: 303-341-9310 Joey Freund - 303/475-6062 • Pat Kelley - 303/840-1848 • Casey Kelley - 720/480-6709

• OCTOBER 2021

continued from page 20

NALF STAFF LISTING NORTH AMERICAN LIMOUSIN FOUNDATION

6205 S. Main St. Ste D-280 • Aurora, CO 80016-5370 ph: 303-220-1693 • fax: 303-220-1884 • limousin@nalf.org • www.nalf.org

EXECUTIVE DIRECTOR........................................... Mark Anderson Ext. 51, Mark@NALF.org • 970-590-9576 (c)

Responsibilities include: Organizational leadership and direction; Liaison between the board of directors and staff.

DNA PROCESSING & ACCOUNTING ASSISTANT... Tammy Anderson

Ext. 57, Tammy@NALF.org

Responsibilities include: Accounts receivable for NALF members; DNA sample submissions; Assist with DNA results; Assist with accounts payable.

DIRECTOR OF MEDIA & ACTIVITIES.......................... Mallory Blunier Ext. 61, Mallory@NALF.org • LimousinMedia@gmail.com

Responsibilities include: NALF communications and press releases; Marketing coordinator; NALF.org website manager and updates; Blog manager; Design services; E-Partners e-newsletter; Social media; State association communications liaison; Sale downloads; Junior programs; Medal of Excellence (MOE) shows; NALJA Board of Directors.

DIRECTOR OF DNA PROCESSING & ACCOUNTING................. Alison Jones

Ext. 59, Alison@NALF.org

Responsibilities include: Paying your NALF bill; Bill discrepancies; Request statements; All DNA services; LIMS program; Herd EPD downloads; International import/export paperwork.

REGISTRY & MEMBER SERVICES SPECIALIST... Stephanie Kramer-Beddo

Ext. 27, Steph@NALF.org

Responsibilities include: Membership questions; Registering natural and foreign animals; Recording weaning and yearling weights; Transfers of live animals and embryos; Bull and cow leases; New memberships; NALF-Digital Beef Member Site questions; Ultrasound results and barn sheets; Mailing certificates, supplies, and promotional material.

2022 NJLSC Headquarter Hotels: Four Points by Sheraton Amarillo Downtown (Rate $119) 1911 I-40 East,Amarillo, TX 79102 • 806-242-6777

TENTATIVE SCHEDULE OF EVENTS Thursday, December 30 Noon Cattle Arrive Friday, December 31 All Day Cattle Arrive Saturday, January 1 Noon Cattle in Place Sunday, January 2 9:00 a.m. Check-in 5:00 p.m. National Limousin Sale Monday, January 3 7:30 a.m. Annual Meeting 6:00 p.m. Membership Banquet, Genetics on Ice Auction – Hotel Tuesday, January 4 8:00 a.m. Junior Limousin and Lim-Flex® Shows CornerPost Heifer Drawing 2:00 p.m. Limousin and Lim-Flex® Pen Show Wednesday, January 5 8:00 p.m. National Limousin MOE Show More information and deadlines will be made available in the coming weeks on the NALF website, Limousin Latest and social media outlets.

National Western Stock Show – Level II MOE Show and Limousin & Lim-Flex Pen Show

January 7-12 • Denver, CO Entry deadline: November 20, 2021 Hill Cattle Arrival/Release: Begin Arrival: Wednesday, January 5, 4:00 p.m. In Place: Friday, January 7, 12:00 p.m. Begin Release: Tuesday, January 11, after show All Out: Wednesday, January 12, 10:00 p.m. Pen Show Arrival/Release: Begin Arrival: Tuesday, January 4, 8:00 a.m. In Place: Friday, January 7, 3:00 p.m. Begin Release: Wednesday, January 12, 5:00 p.m. All Out: Thursday, January 13, 10:00 p.m. Check-In: Sunday, January 9 at 9 a.m. Junior Limousin Show: Tuesday, January 11, 9:00 a.m. Level II MOE Open Limousin Show: Tuesday, January 11 Limousin & Lim-Flex Pen Show: Wednesday, January 12, 9:00 a.m.

Fairfield Inn & Suites by Marriott Amarillo Downtown (Rate $119) 1911 I-40 East,Amarillo, TX 79102 • 806-242-4777 *Ask for the “2022 National Limousin Group” for both hotels

• OCTOBER 2021

615.330.2735 | Randy@rrmktg.com | www.RRMktg.com 615.330.2735 | Randy@rrmktg.com | www.RRMktg.com • OCTOBER 2021

Riding Shotgun The Supremes As we travel the highways and by-ways of the Limousin family and breed we often cuss and discuss the cattle business, sports, politics, great cheeseburgers and most of the time, the promotion and marketing of Limousin cattle. Through “Riding Shotgun” we invite you to join us in the righthand seat, so that we can let you in on what we find to be our marketing pet peeves, shortcuts and some of the favorite habits of top-flight professional producers. Grab a cup of coffee and take the ‘shotgun seat’—we are pleased to have you riding along.

e would like to take this space to congratulate all of the “Supremes”. If you have been watching L365 and social media, it is obvious the Limousin Show Heifer is making quite a mark around the countryside. At State Fairs and Jackpots everywhere, the Limousin female has made her way to the top of the heap. The exhibition of all the breed champions together is a relatively new phenomenon, in the U.S. Thirty years ago, when I judged the Royal Melbourne Show in Melbourne, Australia, it was the highlight of show the week with the show of the breeds taking place in a soccer stadium, with more than 10,000 cheering Aussies in attendance. The judges were the judges from various breed shows, and we had our results publicly posted and had to talk reasons. I’m glad to see we are bringing this into the show programs here, and I think it is satisfying that our cattle are not only winning their share but are also making people that don’t normally watch the Limousin show, observe what functional, performance-oriented, sound creatures you the breeders are creating and exhibiting. THANKS go out to all exhibitors who fight the parking, camping and show crowds to exhibit for the rest of us; you are making an impression we all are benefiting from. CONGRATULATIONS and a big pat on the back to the winners, you have beat them all and even if you don’t win you have impressed someone. GO Limousin! In the fall of 1977, I spent four of the best months of my life as a member of the Mizzou Livestock Judging team. Ten of my current best friends and I spent many mornings and late nights traveling around the Midwest stopping at as many as six farms a day and talking reasons on 10 classes a day of hogs, sheep, horses and cattle. We missed every football game our senior year (Mizzou was horrible) to learn how to make a decision and defend that decision in two

minutes or less. I went to places I never thought I would see like: Glenkirk Farms, HampAn Farms, Forkner Durocs, Weaver Angus, Wiese Herefords, Sydenstricker Angus and many more that left us with new ideas, new knowledge and personal relationships that are still strong today, 45 years later. Thank you, Dr. Greg Martin and all the breeders nice enough to make classes for us and to serve lunch, dinner and maybe a cold beer. Thanks for the new ideas and discussions I remember to this day. I got my first job and every other one since because of the judging team and have enjoyed a life in the livestock industry every day. This brings me to my closing comment. I will bet that a FFA, Junior College or College coach would love another place to stop and judge for two hours or all day. Find a team in your area and call them up. Offer your place and some hospitality. Figure out how to show them at least a couple of classes of four head and a small part of your operation. Get some sandwiches and chips together and be a salesman for 20 minutes. The person you make an impression on may be the next buyer of your top heifer or herd bull. Their dad or grandad may take their advice and show up on your doorstep the next time they need seedstock. If nothing else you will spread the word, Limousin, and that’s a good thing. If you don’t know who to call, call me, I’ll find you one. See ya down the road.

• OCTOBER 2021

CONTACT THE AUTHOR Mark A. Smith email: grgenetics@aol.com phone: 515-229-5227

A Program... With A Clear Focus Focused:

on producing cattle with rare, curve-bending performance. Cattle that are born small with rapid growth.

Focused:

on producing cattle with superior phenotype and structural soundness.

Focused:

on producing cattle with above average carcass traits that add value from the pasture to the plate.

Focused:

on service after the sale. We want feedback from our customers so we know our cattle are doing the job for those who trust our program.

As we move forward with growing and expanding our program, we want you to know our focus remains on customer satisfaction.

PUREBRED & LIM-FLEX “Better Genetics for Bigger Gains” JAMES D. HERR - JEREMY HERR 17329 S. Nebo Dr. - Versailles, MO 65084 - ph: 573/378-0500 - fax: 573/378-5137 - jherr@gvsdis.com • OCTOBER 2021

P BAR S RANCH The Little Ranch with the Big Genetics by Megan Silveira

n 1991, Paul Sisemore had a home with a small yard in Sand Springs, Oklahoma. He was also business partners with a man named Berry Keeler, who happened to have a sizable ranch in Fairfax, Oklahoma. Today, Sisemore has assembled substantially more than a house with a white picket fence—he owns P Bar S Ranch, a 6,000 acre seedstock operation with a herd of about 400 cow-calf pairs. Sisemore said it was a bit of an afterthought to start raising cattle, an idea that came to him after he saw Keeler’s herd growing and being marketed to producers across the country. Ready to embark on his own journey in the cattle business, Sisemore made the decision to invest in the property around his home— purchasing land, cleaning it up and establishing grass pasture. When the pasture was ready, Sisemore purchased 12 females from Keeler. “My original thought was I’ll do this and raise a few of my own and put them in his production sales,” Sisemore explained. “But when you get into this, you just keep growing and growing and growing. Next thing I knew, I had 700 head.” Sisemore’s original 12 females didn’t spontaneously grow into a herd of that magnitude overnight. He said he knew it was time to commit to expanding the ranch when Keeler left the seedstock business to focus on commercial cattle. “That is the reason I had to grow,” he said. “I had no other outlet to sell what cattle I had. At that point, I decided we might as well keep going.”

• OCTOBER 2021

Today, Sisemore’s sizable seedstock herd is made up of Limousin, Lim-Flex, Red Angus and Black Angus cattle. As the property lines of the ranch started stretching farther and farther and calves kept hitting the ground, Sisemore penned a new slogan for the operation: The Little Ranch with the Big Genetics. “I came up with that simply because we were trying to sell and acquire the best genetics we could get a hold of in our breed,” he said, “and that’s still true today.” While the ranch nowadays cannot be accurately described as being little in stature, Sisemore hasn’t waned in his quest to raise and acquire top genetics in the beef industry. He believes Limousin cattle bring traits to the table that help him reach his goals for genetic success. From build and body structure, to muscle depth and overall performance, Sisemore knows he’ll have a quality animal when it’s of the Limousin breed. Adding to their value on P Bar S Ranch, Sisemore said he appreciates the Limousin breed’s ability to produce quality Lim-Flex calves. LimFlex—a Limousin/Angus hybrid—is a cross Sisemore finds to be in high demand. When the facility was completed, Sisemore said the sales were able “That hybrid has excellent body structure, excellent hindquarters, to become the event he had envisioned. Through his production sales and their front end and capacity are always good,” he said. “They just at the ranch, he looks forward to showcasing his herd and bringing outperform other cattle.” new faces to the ranch. The Little Ranch with the Big Genetics isn’t known just for their Recently, the interior of the barn was remodeled to resemble a quality stock, however. They are known throughout the industry for town from the “Old West.” The P Bar S “Tiny Town” now hosts their hospitality and customer service. This is the 16th year the ranch many “non-cattle” events throughout will host its semi-annual production the year. The impressive sale barn has sale. The tradition began when Sisemore evolved into a prominent landmark needed a way to market his cattle, but on the ranch property, and while Bob the sales have evolved into so much Getz no longer calls P Bar S Ranch more over the years. home, he certainly left his mark. In “We started by having a typical addition to having long ago earned production sale, where we had anywhere the respect and friendship of Sisemore, from 75 to 100 head go through the Getz’s former assistant, Elgin Elmore, ring. It went from that to a huge party,” has taken over the role of manager of he explains. “We have almost 200 the operation. people show up now.” “Since the first production sale in Those clients vary in both their 2007,” Elmore said, “P Bar S Ranch business and background. Sisemore’s big genetics bring in seedstock and Elgin Elmore (left) handles the day-to-day responsibilities has doubled the pasture land and the commercial breeders from across of managing the P Bar S Program owned by Paul Sisemore. number of mother cows.” With this growth, Elmore said he has the country, with cattle sold being watched firsthand as the operation has shipped out to new homes in Missouri, outgrown its “little” moniker over the past 15 years he has severed Arkansas, Tennessee, Texas, Kansas, Colorado and beyond. as manager. Besides the opportunity to acquire some of the ranch’s genetics, Sisemore said the sales are a great networking opportunity for continued on page 28 his fellow cattle producers. When the sales first started growing in popularity, Sisemore and then ranch manager, Bob Getz, worked to come up with a plan to build a facility capable of hosting both quality cattle and large crowds of potential buyers.

• OCTOBER 2021

Left: Tenley and Tayhlor Elmore, daughters of Elgin and Jolene, promote the P Bar S brand through show rings across the country.

continued from page 27 The thousand acres of property in Oklahoma may be home to rolling hills, trees and a variety of grasses, but Elmore said he and Sisemore have never strayed from breeding quality cattle—no matter the environment. Elmore lists performance, pounds and structural correctness as qualities P Bar S Ranch cattle possess. He said, “I strive to select cattle that are sound, efficient and not extreme in any one direction.” With this dedication to quality and a mindset focused on productivity, Sisemore said there’s no question just how valuable Elmore is to the operation.

Right: PBRS Gentry 9163G is a prime example of the quality produced in the P Bar S Program. The Limousin/Red Angus female was a Division Champion at the Cattlemen’s Congress Lim-Flex Show and Champion Percentage Red Angus at the Oklahoma Youth Expo for Elgin and Jolene’s daughter, Tayhlor.

continued on page 30

Genetic Opportunities As we have carefully assembled the best Limousin cattle from across the continent, we are excited to offer select genetic opportunities to the public. Capitalize on this opportunity to catapult your program forward with these breed leading genetics.

A variety of embryo packages are available out of breed leading females MAGS Fairy Dust and MAGS Gobinet 274G and by bulls such as AHCC Earning Power 900E, TMCK Fios 575F, L7 Humdinger 0035H and AHCC High Stakes 376H.

AHCC Earning

MAGS Fairy Dust

HP/HB • 51% LF • CJSL Creed 5042C x MAGS Bacall BW: 0.7 WW: 75 YW: 123 MK: 16 MB: 0.70 $MI: 79

MIKE SMITH & MICHELLE McENTIRE • 76412 Palmer Junction Rd., Elgin, OR 97827 (801) 949-4408 or (541) 805-1007 • sales@buffbeef.com •www.buffbeef.com

Power 900E

HP/HB • 81% Limousin • MAGS Anchor x LVLS 9066U BW: 1.1 WW: 81 YW: 134 MK: 16 MB: 0.44 $MI: 72

• OCTOBER 2021

continued from page 28 “He’s an excellent manager, he’s excellent at the matings,” Sisemore says. “He’s just an excellent breeder of Limousin cattle.” Elmore echoes the same level of regard for Sisemore, as he said there’s no one better in the business to work for. With people like Elmore helping steer the ship, Sisemore can’t help but be excited for the future of the ranch and it’s genetics. He said the business has been incorporating new technologies and breeding strategies to help secure the quality genetics they’re known for. From artificial insemination to embryo transfer, Sisemore said technology has certainly helped the business stay at the top of the industry. He hopes to continue to breed top notch quality seedstock and plans to introduce more of his livestock into the showring in coming years. Sisemore said a few of his animals have already found

success in the showring at the hands of the Elmore girls, so hopes are high for future progeny of the P Bar S Ranch herd. “We want the best genetics, the best bloodlines we can find. And then we’ll start selling and promoting show calves,” he says. In the 30 years since Sisemore first started his journey with the Little Ranch with the Big Genetics, the cattle herd has grown in size, quality and notoriety. But one thing has certainly stayed the same. P Bar S Ranch never has, and never will, stop working to promote the best genetics in the cattle industry. ABOUT THE AUTHOR: Megan Silveira is a freelance writer originally from Denair, California. She is currently based in Saint Joseph, Missouri. She completed her graduate studies in agricultural communications from Oklahoma State University in May 2021.

• OCTOBER 2021

POWERFUL PERFORMANCE GENETICS

COLE EARNING

POWER 79H

Purebred • Homo Polled • Homo Black AHCC Earning Power 900E ET x COLE Miss Zone 4100B CE: 14 BW: -0.4 WW: 72 YW: 114 MK: 19 SC: 1.50 DC: 16 YG: -0.35 RE: 1.21 MB: 0.15 $MI: 60 & Our pick from the 2021 Coleman Limousin Ranch Production Sale. Perfect structure design, balanced on paper.

COLE MISS

Through careful and deliberate selection, we have assembled core genetics that embody the power, maternal traits, and strong EPD profiles we desire. We are excited to offer select genetic opportunities and cattle private treaty from these elite animals.

Wulfs GENIUS 5293G

Purebred • Homo Black • Homo Polled Wulfs Cobra 2662C x Wulfs Charisma 5293C CE: 11 BW: -0.4 WW: 79 YW: 115 MA: 27 SC: 1.1 DC: 15 YG: -0.52 RE: 1.19 MB: -0.17 $MI: 52 A top seller in Wulf Cattle 2020 Sale. Safe for Heifers. Owned with Wulf Cattle. Semen $40. Grassroots Genetics 515.965.1458

XRATED 354A

75% Lim-Flex • Homo Polled • Dbl Black MRL X-Rated 014X x COLE Miss Production 874U CE: 11 BW: 1.4 WW: 70 YW: 104 MK: 30 SC: 0.0 DC: 8 YG :-0.29 RE: 0.97 MB: 0.54 $MI: 73 The dam of sale-topping, breed-changing bulls including: COLE Cadillac 05C, COLE Genesis 86G & COLE Homerun 51H ET.

Wulfs CARTWHEEL 5209C

57% Lim-Flex • Homo Polled • Homo Black Wulfs Zouave 8438Z x Wulfs Zoogamete 2189Z CE: 10 BW: -0.1 WW: 81 YW: 120 MK: 33 SC: 1.5 DC: 16 YG: -0.24 RE: 0.94 MB: -0.14 $MI: 51 Breed topping EPDs and tremendous eye-appeal. Dam of the 2021 Black Hills Stock Show Champion Bull, Wulfs Go Cart G095G.

Cattle for sale privately at all times. Watch for select genetic opportunities. Ben Petre (740) 408-2433 • Caleb Miller (614) 218-2043 • 13315 Church St., Mt. Perry, OH 43760 • OCTOBER 2021

Quality Pays on the Rail with Commercial Limousin Genetics

o be competitive in the United States beef market, quality needs to be at the forefront of production goals. This begins at the cow/calf level and goes all the way through the feedlot sector. To set an industry and consumer standard, the United States Department of Agriculture (USDA) has established a voluntary quality grade scale which spans eight categories from Prime through Canner. Beef producers aim for the top two places, Prime and Choice, to maximize profits from the premiums attached to these grades. Ultimately, these higher-end grades indicate a product which is superior according to the three universal measures of beef quality. These three measures are tenderness, juiciness and flavor. Because marbling, the result of both genetic capabilities and proper feeding, contributes to all of these, it is considered a pillar of beef grading and quality. Another voluntary scale the USDA has in place is the yield grade system based on the cutability of a carcass. This measurement is especially of interest to producers because it indicates the true value of a carcass based on its efficiency, or the meat making money when compared to the amount of useless backfat that must be cut off and discarded. Besides an important measure of profitability, yield grade is also an excellent tool to highlight beef efficiency and sustainability when speaking with consumers. This scale goes from Yield Grade 1 (most desirable with the least amount of fat trimmings) down to Yield Grade 5 (least desirable with excessive fat trimmings). Limousin beef is competitive on both these scales thanks to the breed’s characteristics which combine heavy muscling with low fat. Together, this results in a carcass both highly lean and efficient with fine marbling and flavor throughout. Consistently, Limousin beef has been lauded for its taste earning numerous awards when compared alongside other breeds. Not only do these characteristics make the Limousin breed attractive to beef breeders and producers, they also make for desirable

commercial bulls who are extremely marketable when used in crossbreeding programs. The entire concept of crossbreeding has been explored and utilized for a long time. Geneticists say the “hybrid vigor” of two breeds, especially when they have growth and carcass characteristics that complement one another, makes for a more optimal commercial animal who can add serious benefit to the bottom line. One such hybrid, the Lim-Flex, which is a Limousin X Angus cross, proves to be an exceptional, superior crossbred. Earlier this year in June, commercial Lim-Flex steers were harvested at a Tyson plant in Lexington, NE, after being finished on a commercial feedyard. The group averaged 1,404 lbs. live weight and dressed at 65.2%. The entire group graded either Choice or Prime. Because they were Angus crosses, these animals were candidates for the Certified Angus Beef branded program. In all, 44% of the group was eligible for the brand, meaning they were in the upper two-thirds Choice bracket and above. The group ranged from Yield Grade 2 through 4 with 22% making an admirable Yield Grade 2. In July of this year, a group of Limousin heifers were also harvested at the same Tyson plant. The group averaged 1,326 lbs. on the hoof and dressed at 63.45%. An admirable 20% of this group was Certified Angus Beef eligible, three percent of which were Prime. This group also have exceptional Yield Grades, with three percent scoring a 1 and 25% scoring 2. How do all these numbers payback the producer? This heifer group met a base market price of $158.42 dresssed, per hundredweight. But because of the high quality resulting in Certified Angus Beef, the group got a premium of $3.08/cwt. or $25.90 per head, bringing the actual price received at $160.50/cwt..

• OCTOBER 2021

Maternal Traits T

Matter by Jaclyn Krymowski

he Limousin breed has repeatedly earned admiration and lauds for its high meat quality. Not only is this pleasing for the consumer’s palate, it’s also beneficial for the bottom line of farms and ranchers. For these beef producers, there is another breed characteristic that stands out – strong maternal traits and qualities. The profitability of maternal strengths is not as immediately obvious when compared to the terminal carcass traits. However, the maternal attributes of both the dam and sire are absolutely crucial for getting that end product as they are aimed at a healthy and prolific calf. These traits alone are what has made Limousin cattle and genetics attractive to cow-calf producers who have struggled in this area. Not only has the breed proven itself for its mothering and calving abilities, but Limousin dams also repeatedly produce calves that are robust and ready to work – helping farmers and ranchers earn more with less work. Due to the strong genetic component of this nature, herds looking to boost their maternal EPDs and traits can benefit from adding Limousin genetic influence. Here is a rundown of some of the key maternal attributes and why they matter to your herd’s bottom line.

Calving-ease

Calving-ease is an essential trait for a sire to have when servicing vulnerable first-calf heifers. However, dams with a more favorable calving-ease component are also excellent as the likelihood of them having issues during parturition and needing assistance is

unlikely. This is a crucial advantage for operations with limited help or those more remote with limited calving check abilities. According to the most recent International Cattle Evaluation run, Limousin and Lim-Flex sires and dams average +11 for the Calvingease direct EPD.

Robust calves

Thanks to both maternal qualities and vigor, Limousin calves are known for their robust nature and enthusiastic nursing characteristics. While there are many ways to look at and evaluate the strength of calves, one of the most important determiners is how the calf behaves in the first few hours of life. From the moment a calf hits the ground, the clock begins ticking on maximal antibody absorption from colostrum. The longer it takes a calf to nurse, (and the less amount it drinks) the less ability the gut has to absorb the dense immunoglobulins. Naturally lethargic calves, in severe cases, will need human assistance to rebound, adding to time and cost of labor. In no small part due to vigor, calves with Limousin parentage also tend to have very desirable weaning, birth and yearling weights as these are all very closely correlated. Notably, across breeds, Limousin averages +2.0 above the industry baseline for birthweight. Active Limousin sires also have an average weaning and yearling weight EPD of 61 and 88 lbs. with highs of 104 and 169 lbs.

• OCTOBER 2021

Maternal Milk

Of course, healthy calves would not be possible without the exceptional maternal capabilities of Limousin and Lim-Flex cows. The improved milking ability of the Limousin breed has been well documented, in fact it is what attracts many producers to incorporating Limousin crosses into their herds. Active Limousin dams and sires currently average +21 and +22 for maternal milk EPD, respectively. Research has shown that hybrid vigor, as in the case of Lim-Flex herds, rapidly increases lactation averages, making crossbreeding a way to quickly increase milk production. Besides boosting weaning weights and yearling weights, maternal milk has also been shown to have a notable impact on marbling later in life. These growth effects of milk output also help create heifer replacements that will grow and reach puberty quickly.

Docility

NALF is proudly the first breed association to create an EPD for docility. Giving this tool to breeders and producers allowed them to maximize their selection for more docile offspring, a trait that is just as beneficial for terminal purposes as well as replacement heifers. According to a 2009 study conducted in Iowa, feedlot cattle with a high docility score had an average daily gain of 0.26 more than animals with a more aggressive score. Docile animals also significantly outperformed their aggressive peers in percentage grading Prime and Choice. Research has also found that more docile heifers are more likely to have higher fertility rates when it comes to rebreeding. The Kansas State University’s Beef Cattle Institute noted that the anxiety of heifers brought into the chute for A.I. service was correlated to how quickly they would exit the chute and higher levels of the stress hormone cortisol, making them much less likely to settle after the service.

The National Junior Limousin Show & Congress is a week-long event where the top Limousin breeders and showmen gather from across the nation each summer. The week focuses on juniors showcasing cattle, building leadership skills through contest and provides a time for families to reunite over their common love for the breed. In 2021, 467 entries and their families represented 26 states in Grand Island, Nebraska. In 2022 the NJLSC will be held in Amarillo, Texas and the event cannot be a success without the support of generous sponsors.

• OCTOBER 2021

Baby Trace is the newest addition to the Freed family. He joins brothers Brock, Cade and Ty, in keeping his parents, Jon and Rebecca, busy.

Ron and Deborah Freed, along with Ron’s brother, Randy, began their journey in the Limousin breed 4 decades ago with the purchase of a Limousin bull.

Freed Show Cattle -

Where Quality Reigns Supreme I

by Sarah Johnson

t’s truly a family affair for the Freed family of Fairbury, Illinois. Freed Show Cattle has been a top level breeder of Limousin genetics for many decades. Ron and his wife, Deborah, along with their son, Jon, his wife Rebecca, and their four sons, Cade, Ty, Brock and Trace are all involved in the cattle operation. Ron and his son, Jon are familiar faces in the Limousin breed, having shown all over the country for years and attending many sales each year as well. Today, the Freed family has an elite herd of approximately 50 Limousin and Lim-Flex cows at their farm east of Peoria and south of Chicago. Freed Show Cattle primarily markets high-end Limousin and Lim-Flex show heifer prospects across the country through a variety of consignment sales, online events and private treaty sales. With the Limousin breed picking up momentum nationwide, especially within show arenas, the Freeds have decided this will be their primary market of choice for their top-level female genetics. Ron and his late brother, Randy, started approximately 40 years ago with the purchase of their first Limousin bull. Today, Ron and Jon have implemented a strong embryo transfer program to propagate

their elite show heifer genetics. Their top females are based around LLJB Absolute Style 3056A, Riverstone Charmed and MAGS Wassail. Recently, Freed Show Cattle acquired SSTO Guns N’ Roses and have had excellent response from fellow breeders wishing to incorporate him into their respective breeding programs. Freed Show Cattle has a rich history within the Limousin breed, especially with the relationships they’ve fostered over the years. For Ron, a mentor for many years has been Mark Smith of Grassroots Genetics. “When I need advice, he’s always been there for me,” Ron said. “I’ve known Ron and his family since Jon was young. They have always liked not only the cattle, but also the Limousin people. Their ongoing operation is fun to watch. Ron and I now just sit back and enjoy watching the next generation carry on,” Smith explained. For Jon, Kiley McKinna of MC Marketing Management and Ty Heavin of Pinegar Limousin have had positive influences in his

• OCTOBER 2021

continued on page 38

THANK YOU! Thank you to all exhibitors, sponsors, families, staff, and all those who made the 2021 North American Limousin Junior Show & Congress one of the best junior events to date!

SEE YOU IN AMARILLO June 25 - June 29 Information about the 2022 National Junior Limousin Show & Congress will be posted and updated on NALF.org.

Friendships

Teamwork

Leadership

www.NALF.org • ALimousinBlog.com • Facebook • Instagram • Mallory Blunier • Mallory@NALF.org

• OCTOBER 2021

continued from page 36 life and the cattle program. “They’ve both always gone out of their way to answer any questions I have,” Jon said. The Etherton family, also from Illinois, was also a huge influence on their program in Jon’s early years. “It’s something they do together as a family no matter what. Ron, his son Jon, and his four grandsons have been truly remarkable to watch progress throughout the years. They’re A recent highlight in the show ring for the Freed family includes Third Overall Lim-Flex Female at the 2019 hard workers, true to who they National Junior Show with SSTO Fancy 8865F. are, and they always try to do when SSTO Fancy 8865F was named Third Overall Lim-Flex everything the right way, the best way possible,” McKinna remarked. Female at the 2019 NJLS&C in Springfield, Missouri. “That was Ron thoroughly enjoys watching Limousin juniors interact with the a big deal for us. It’s hard to create and manage an elite show judges and the camaraderie with each other at various shows and events. female,” Ron said. “Watching them progress and grow over the years is spectacular,” Ron said. Another highlight for the Freed family was this past summer at A favorite experience each year for Jon is the National Junior the Eastern Regional Junior Show when eight-year-old Ty won the Limousin Show & Congress. “No matter where it’s at, everyone’s Purebred Champion Female title with PRF HB Hayven. there. We do it as a family every year together,” Jon said. The National Junior Limousin Show & Congress holds a special place in Ron’s heart as well. A highlight for their program was continued on page 40

MAGS Firestone

SELLING 34 LOTS of Registered Open Heifer Calves, Registered Bred Heifers, Registered Bred Cows, Registered Lim-Flex Females FEATURED SIRES include HF Boon Dox, Sitz Resilient, Sitz Stellar, HF Alcatraz, AHCC Hemi, TNGC Empire, Rimrock Lightning, Sitz Tucker, MAGS Cable, MAGS Firestone

Sold in Last Year’s Sale - BL Girl Next Door 994G

GEMS OF IDAHO SALE SNAKE RIVER VALLEY GENETICS FEMALE SALE

October 30, 2021 @ 1pm

SALE LOCATION: New Bonneville County Fair Grounds 1542 E 73rd South, Idaho Falls, ID

SERVICE SIRES will be HF Roper, HF Boondox, Wayfair Fair and Square, Rimrock Lightning, LFL Genetic Values, Connealy Emerald, MAGS Cable, CJSL Creed, BL Hulk

Real-time is available via the internet for this sale.

Sitz Resilient • AAA19057457

All registered Females will have GENOMIC ENHANCED EPDS. Chet Adams 208.313.5844 chetadams53@gmail.com adamsangusacres.com

Arnold & Teresa Callison 208.681.8441 rimrockangus@live.com rimrockangus.com

Wade & Vicki Beckman 208.313.0235 beckmanlivestock@gmail.com beckmanlivestock.com

PICTURES & VIDEOS will be on our website 10 days prior to the sale. Be sure to join us for our bull sale in March 2022!

• OCTOBER 2021

d er H ow C e h T n I Strength

Although Leonard Limousin is “Where the Bulls Are”, we have not forgotten that the only source of great bulls is from the great cows that raise them. We center our operation around high performing and calm tempered cows that calve unassisted and breed back every single year. Females that don’t meet our strict standards are simply sent to town. We are offering 100 top cut registered bred females this fall. If you are an established breeder wishing to up your performance game, or a beginning breeder wanting to establish a strong foundation, give us a call.

— Bulls 125 — — 100 — Registered Bred Females and

MARK & SHERYL LEONARD & FAMILY 1362 Hwy. 59, Holstein, IA 51025 712-368-2611 work • 712-830-9032 cell mark@agcomfinancial.com In the Limousin Business Since 1969

• OCTOBER 2021

for Sale Private Treaty Contact Mark to schedule a viewing appointment.

continued from page 38 Looking forward, Freed Show Cattle plans to maintain a strong focus on the show heifer side of things, while continuing to build on their already strong cow base. Both Ron and Jon are excited to see what the next chapter holds for their program. It’s an exciting time for

the Freed family, especially with Jon’s sons becoming more involved each day with the cattle. “Our cow herd is as good as it’s ever been,” said Jon. And with the third generation coming on strong, there is all the reason to believe the drive to continue building an elite herd of Limousin females will only strengthen.

ABOUT THE AUTHOR: Sarah Anne Johnson raises registered Limousin & Lim-Flex cattle with her family and Coulton West in Williamsport, Ohio. She is a sixth-generation beef cattle producer, Sales Specialist, Marketing and Communications Strategist and an Independent Sales Representative for Stine Seed. She has also exhibited Limousin cattle on the state and national levels and served as a NALJA Board Member. Connect with her at 614-266-2646 or johnson.6077@osu.edu.

Whether it is a Limousin show or sale, the Freed’s make it a family event.

Jon and son, Cade, share a success at the 2021 National Junior Limousin Show this past summer in Grand Island, NE.

ExcelGENETIC OPPORTUNITIES We are proud of the progress our program has made the last few years. It is rewarding to be offering products resulting from that progress of our breeding program.

Selling

November 20, 2021 The Exchange at Wall Street Cattle Co. Lebanon, MO

Highjack

Excel 04H 1-24-20 • Homo Polled • Red • Purebred Sire: ROMN Cadillac Jack 101C Dam: Excel Polled April 824F Sells bred to NAHU Excel 38E This is a rare opportunity to purchase an outcross, red, homozygous polled female that will produce for you at a high level for years to come. A great buying opportunity! A 3/4 sib to Excel Highjack 04H.

We invite you to come see the calf crop and the tremendous progress we are making.

• OCTOBER 2021

CANADIAN DIVISION

Ron, Barb, Cody, Amy Lincoln, Avery & Brooks Miller RR 1, Westlock, AB T7P 2N9 Cody: 780-349-0644 Cody@excelranches.com

U.S. DIVISION

Trevor, Lauren, Braxton & Kinsley Miller 595 Leisure Ln., Perryville, MO 63775 540-808-3868 excelranches.us@yahoo.com

DECEMBER 11, 2021 LILY LOUNGE • 1 PM PST SATURDAY,

BELLAGIO HOTEL & CASINO • LAS VEGAS, NEVADA

SALE TEAM & LIVESTOCK REPS

KILEY McKINNA P. 402.350.3447 • MCMarketingSales@aol.com WILEY FANTA • P. 320.287.0751 MCMarketingManagement.com

RANDALL O. RATLIFF P. 615.330.2735 • Randy@RRMktg.com RRMktg.com MARK SMITH P. 515.229.5227 • grgenetics@aol.com grassrootsgenetics.com

Schedule of Events NOON

Complimentary Refreshments

1:00 PM

A Night On The Town Sale IV

5:45 PM

National Finals Rodeo, Thomas & Mack Arena

8:00 PM

Carrie Underwood Concert, The Theatre At Resorts World

10:00 PM

Ron White Comedy Show, The Mirage

C.K. "SONNY" BOOTH Auctioneer DERON HELDERMON Special Assignment SCOTT MANLEY Special Assignment MARK ANDERSON, North American Limousin Foundation DEAN SUMMERBELL, Heartland Limousin Association

SALE HEADQUARTERS

BELLAGIO HOTEL & CASINO . . . . . . . . . . . . . . 888.987.6667 3600 SOUTH LAS VEGAS BLVD, LAS VEGAS, NV 89109

Selling 50 Of The Breeds Best! • OCTOBER 2021

Limousin Exhibitor Helps Families In Need by Megan Clark, CAC Media Group

eing a part of the show cattle industry affords us the opportunity to work with some of the best in the business. Not only do they bring a wealth of knowledge about livestock to the table, but they are also some of the biggest hearted people around. A big heart can certainly be used to describe Iowa 4-H member, Owen Powell, and his family. Powell is a member of the Blue Grass Jr. Farmers 4-H Club in Eastern Iowa and was selected as one of 25 participants in this year’s Governor’s Charity Steer Show at the Iowa State Fair. The Governor’s Charity Steer Show is a long-standing tradition that raises money for the Ronald McDonald Houses of Iowa, an organization that provides housing and meals to families whose children are receiving ongoing medical care. At this year’s show, Powell and his LimFlex steer, Chuck, made history by raising a whopping $42,600 through donations from his family and community. After the show, Chuck was sold at the auction, which brought in an additional $5,000, setting a new record for the event. Powell got started with this journey by sending a letter to planning co-chairs Tanner Lawton and Casey Andersen requesting to be considered as an exhibitor. After months of waiting, Powell was notified he had been selected. His steer, Chuck, was purchased from

a local Limousin breeder, Kraig Puck, for market price, and initially wound up in the feedlot instead of the show barn. It was not until after he found out he was selected that Powell decided he wanted to show Chuck instead of the steer he had been working with. “I just wasn’t happy with the way my other steer was developing,” said Powell. “I thought Chuck would be better, so we took him out of the feedlot and started working with him every day.” Along with the hours he was putting in the barn, Powell jumped right into fundraising. He started gaining local recognition for the project after he sent letters to businesses about his journey. What makes Powell’s story hit home is the fact he was selected to represent the Volunteer Boards of the Iowa Ronald McDonald House Charities and his celebrities, Josh and Kristi Rasmusson, had first-hand experience with the organization. They are some of the many people that have utilized the Ronald McDonald charity when their son was born prematurely and had to stay in the hospital for monitoring. The family has been working with the house board ever since.

• OCTOBER 2021

continued on page 44

G N I V A P Y A W E TH They represent the most

paving the way for our future. are es sir rd he g un yo g sin mi pro These ground. about getting their progeny on the ic tat ecs are we d an ble ila ava s tic futuristic gene

uard House 9300G

CELL G

Homo Polled • Homo Black • 46% LF inant Deva PBRS Bunk House 48B x MAGS Dom : 20 CM: 8 SC: 1.2 CE: 14 BW: 1.3 WW: 72 YW: 120 MK MB: 0.18 $MI: 59 DC: 11 YG: -0.02 CW: 35 REA: 0.36

TASF Grey Goose 333

Homo Polled • Black • Purebred sy 488X TASF Crown Royal 960C x TASF X-Ta 26 CM: 3 SC: 0.4 CE: 7 BW: 4.7 WW: 63 YW: 88 MK: : 0.13 $MI: 57 DC: 1 YG: -0.40 CW: 16 REA: 0.71 MB

ELCX High Time 065H

WFL Hennessy 011H

Homo Polled • Homo Black • 71% LF ate 684E ELCX Kings Landing 599 D x ELCX Elev : 17 CM: 6 SC: 0.9 CE: 10 BW: -0.1 WW: 54 YW: 81 MK : 0.09 $MI: 51 DC: 12 YG: -0.11 CW: 13 REA: 0.19 MB

Homo Polled • Homo Black • 75% LF Charmed PBRS Bunk House 48B x Riverstone 20 CM: 6 SC: 1.0 : MK CE: 9 BW: 3.8 WW: 75 YW: 120 MB: -0.07 $MI: 52 DC: 14 YG: -0.23 CW: 39 REA: 0.85

We welcome your call or visit anytime to get a progress report or see the progeny of these bulls and the many other exciting matings we have coming at Route 66. Chase, Harlan, Karen, Karlee, Kay & Kevin Wilson Marshfield, MO • 417-880-0710 • cwilsonmo@gmail.com • OCTOBER 2021

continued from page 42 Other support for Powell and Chuck came through donations of over 100 pounds of pop tabs and around 3,000 non-perishable items, which were taken to the Eastern Iowa house. This support came not only from the adult community but also from local 4-H members. On the day of the show, Powell made it clear he did not want a professional crew fitting on his steer, rather he wanted to keep it fun. To do this, he brought in some of his fellow 4-H members and cattle show competitors to help. “We were the only group with all kids fitting on their steer,” said Powell. “And it was really neat because they got to follow me to the showring. I know it meant a lot to them and it meant a lot to me to have their help.” Powell received support from his family, especially his mom, Kim after loading his steer Chuck onto the trailer after the auction. “It was the hardest goodbye ever,” he said. Because of his efforts, Powell was considered a contender for the Community Hero Award, which is a new addition to the show this year and looks at both the amount of nonperishable and pop tab donations the exhibitor raised and also how many shares they received on social media.

Powell’s inspiring experience speaks to the generosity found in the livestock industry and to the caliber of kids you find in the show ring. It is truly amazing to see the impact an exhibitor and their calf can have. If you are interested in learning more about his story or to donate, you can visit https://donorbox.org/gcss and select number nine for Owen and Chuck. Chuck was on display at his county fair along with information about his participation in the Governor’s Charity Steer Show and the Ronald McDonald House. The Powell family sold t-shirts at the fair to continue to raise awareness about the show. ABOUT THE AUTHOR: Megan Clark is a senior at Central DeWitt High School in Eastern Iowa and is a part of the CAC Media Group. She has written for numerous magazines including the Charolais Journal and Pink Tractor, hosted her own television show, AgriVision and had her work featured on RFD-TV.

Building special something

We are proud to be building our family and our strong Limousin herd simultaneously. We have been fortunate to acquire genetics from the nation’s most elite operations. With the constant goal of raising winning show heifers and herd sires, we are proud of the results we are achieving.

CELL

Guard House 9300G

Homo Polled • Homo Black • 46% LF • PBRS Bunk House x MAGS Dominant Deva CE: 14 BW: 1.5 WW: 73 YW: 120 MK: 20 MB: 0.18 $MI: 59 Owned with Linhart Limousin

semen $40. Grassroots Genetics We have an elite set of calves sired by TMCK Fleetwood 577F ET & CELL Guard House 9300G ET available private treaty this fall. We welcome your call or visit anytime! PJ, Meghan, Harper & Henley Torgerson 41146 221st St. - Artesian, SD 57314 - (605) 350-7488 - pjtfarms@gmail.com Kaylee White, Woonsocket, SD

• OCTOBER 2021

Benefit Auction Monday, January 3, 2022 6:00 p.m. • Oklahoma City, OK Held in conjunction with Cattlemen’s Congress Entry Deadline: December 1, 2021

Amarillo, TX • June 25- July 1, 2022

2020 marked the end of the All-American Limousin Futurity after 36 years. 100% of the funds generated by the Genetics On Ice Auction will go to NALJA with a portion of the funds earmarked for scholarship awards to show winners. Scholarship money is held in an interest-bearing account until recipient completes educational requirements. Military service will also qualify for scholarship proceeds.

A large part of the excellence achieved at the National Junior Limousin Show and Congress stems from support of involved Limousin breeders—both from the heart and the wallet. The NJLS&C in Amarillo, TX, promises to surpass even the high points of past experiences.

This Genetics On Ice Benefit Auction gives you the opportunity to help yourself and your program while supporting one of the breed’s major events.

Lend your support by contacting:

Ken Holloway.................................................................. (580) 581-7652 Mark Anderson............................................................... (970) 590-9576 Mallory Blunier................................................................ (309) 361-3007 Kiley McKinna................................................................ (402) 350-3447 C.K. “Sonny” Booth......................................................... (918) 533-5587 Ronn Cunningham......................................................... (918) 629-9382 • OCTOBER 2021

Genetics in the Genomics Era: Improving the Accuracy of Selection GE-EPDs increase the accuracy of selection for traits influenced by thousands of genes.

s we approach the time of year that spring calving operations will be weaning, selection decisions will be made regarding how many heifers should be developed as replacements; for marketing or culled. Likewise, which bulls should be developed as potential herd sires to use or sell. These decisions impact marketing success, how we will utilize feed resources and the accuracy of these selection decisions dramatically impacts how much longterm genetic improvement we will make.With this in mind, using available DNA testing technology can cost effectively accelerate reaching our breeding goals.

What can we learn from DNA testing?

By working with your breed association to order the tests, submitting DNA samples and obtaining the lab results, current DNA testing technology can: 1) verify parentage, 2) determine genotypes

for simply inherited, qualitative traits; and 3) identify genes having an additive genetic effect on the variation of quantitative, polygenic traits which result in higher accuracy, Genomically-Enhanced Expected Progeny Differences (GE-EPDs). This information is typically available within several weeks of when DNA samples are submitted yielding genetic information that would otherwise take generations of calf crops to obtain. Determining genotypes for qualitative, simply inherited traits, when dominant/recessive gene action is occurring at a locus, can identify homozygous or “carrier” genotypes of animals with the same phenotype. For example, the horned/polled phenotype where the polled allele is dominant to the horned allele means that polled cattle can be either homozygous polled or heterozygous polled. If our continued on page 48

Herd Bull Headquarters

We have never had a more powerful Herd Bull Battery. Incorporate these sires in your program to add breed-leading phenotype, performance and marketability to your next calf crop.

High Roller

CELL High Roller 0239H

Homo Polled • Homo Black • 43% Lim-Flex • MAGS Ali x MAGS Ur Salina CE: 11 BW: 1.8 WW: 78 YW: 119 MK: 24 CM: 6 SC: 1.8 DC: 12 YG:-0.12 CW: 42 REA: 0.62 MB: 0.12 $MI: 59

Hemi

Come see these herd bulls and their progeny in our programs.

AHCC Hemi 0901E

Homo Polled • Homo Black • 50% Lim-Flex • S A V Resource 1441 x LVLS 9066U CE: 10 BW: 2.5 WW: 95 YW: 159 MK: 17 CM: 3 SC: 1.6 DC: 19 YG: -0.11 CW: 71 REA: 0.98 MB: 0.25 $MI: 69 Semen $40. Grassroots Genetics.

CJSL Creed 5042C

Homo Polled • Homo Black • 53% Lim-Flex • MAGS Aviator x CJSL 2090Z CE: 15 BW: -0.5 WW: 70 YW: 123 MK: 19 CM: 8 SC: -0.30 DC: 10 YG: 0.03 CW: 34 REA: 64 MB: 0.72 $MI: 77 Semen $40. Grassroots Genetics.

Creed

• OCTOBER 2021

26525 Hwy. AA Lebanon, MO 65536 TERRY & NANCY GRAVEN 417/594-0257 cell terry@gravenchrysler.com Charles & Heather Linhart Aaron, Kyle & Kevin 27195 175TH STREET LEON, IA 50144 Charles 641/340-1306 Aaron 641/414-5060 WWW.LINHARTLIMOUSIN.COM

DEC OKLAHOMA SELECT 4 Bull & Female Sale

2021

40th Annual

ATOKA LIVESTOCK AUCTION ATOKA, OK • 1 P.M. Located at 800 East B Street, just east of Hwy. 69-75 in Atoka.

SELLING…

Featured Presentation…

70 BREEDING-AGE BULLS 25 FEMALES (PAIRS & BREDS)

Be with us at 11 a.m. to listen and learn from a beef industry speaker of interest.

LIMOUSIN & LIM-FLEX MOSTLY BLACK, POLLED • MANY HOMOZYGOUS Complete performance data available in catalog on all bulls. BW, WW, YW and EPDs for 13 economically important traits. All bulls are fertility tested and trich tested. Many bulls will have ultrasound carcass data.

SPECIAL FEATURE

“SUPER BULL AWARD” All bulls are eligible to be judged in the pens the day before the sale for the outstanding bull. A belt buckle will be awarded to the “Super Bull” consignor.

SALE MANAGEMENT… KEN HOLLOWAY • 580/597-2419 580/581-7652 mobile 24018 State Hwy. 5 Chattanooga, OK 73528 Office: 580/597-3006 Fax: 580/597-6619 acs@americancattleservices.com www.americancattleservices.com SALE-DAY PHONE … KEN HOLLOWAY (580) 581-7652 AUCTIONEER … BRUCE BROOKS (580) 695-2036 VIEW CATALOG ONLINE … www.americancattleservices.com

• OCTOBER 2021

continued from page 46 breeding objectives include producing polled calves, parents with the homozygous polled genotype will sire/produce nothing but polled calves. Traits like coat color and most of the identified genetic defects are also simply inherited. GE-EPDs increase the accuracy of selection for traits influenced by the thousands of genes. This would include traits like calving-ease, weaning and yearling weights, carcass traits and maternal performance. Breeders should contact their breed association for information and proper procedures for submitting DNA samples. DNA samples can be submitted in the form of blood (in purple topped tube or on a DNA card), tissue samples from an ear notch, hair follicles collected from the switch (from cattle weaning age or older) and straws of semen. Prices for DNA testing have come down dramatically over the past several years. Information on available tests and prices available through your breed association should be taken into account in considering the return on investment. Identifying genetically superior animals early in life not only increases the effectiveness of selection in your program, it also provides more reliable estimates of genetic potential to customers purchasing registered, pedigreed seedstock. Source: Oklahoma State University

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• OCTOBER 2021

SATURDAY, NOVEMBER 20 • 1 p.m.

The Exchange at Wall Street Cattle Co. • Lebanon, Missouri Endorsed by the Heart of Missouri Limousin Association

70+ Limousin & Lim-Flex Lots Sell

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C.K. “Sonny” Booth • 918-533-5587

SALE CONSULTANTS Mark Smith • 515-229-5227 Bill Helton • 256-962-0256

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KILEY McKINNA • 402-350-3447 WILEY FANTA • 320-287-0751 mcmarketingsales@aol.com www.mcmarketingmanagement.com

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• OCTOBER 2021

BULL POWER Meyer Ranch uses all Limousin bulls on commercial Angus females to get better performance and more opportunities to market their calves for premiums.

by Sharla Ishmael

eeping the next generation a part of a family ranching operation is no easy feat, but Dave and Brenda Meyer of Flasher, North Dakota, have figured out how to make room for all five sons in the family business. In the beautiful, rolling hills southwest of Bismarck, each of the Meyers’ sons have their own ranch and cattle herd within about 35 miles of the home place. While each makes his own decisions, they all help each other with labor and equipment. “It really is a true, family working relationship,” explains Dave. “The daughters-in-law all work on the farm doing the same things the guys do, cutting hay and whatever needs done. Nobody works off the farm.” Changing the herd bull battery over to Limousin back in the late ’90s proved a pivotal decision that helped diversify and expand the family’s operations. Utilizing a terminal crossbreeding program that

produces halfblood Limousin calves has given Meyer Ranch more pounds to sell due to better yield grades. As well, it opened a whole world of opportunities in the natural product and age- and sourceverified niche markets. It also gave them access to a veal market where the buyer specifically wants to buy half blood Limousin calves and a grass-fed market, too. “The majority of our cows, probably 80 percent, are commercial Angus cows,” Dave says. “We bought about 90 Limousin bulls last year; 95% of those come from Wulf Cattle. We bought about half at their sale and the other half private treaty. We calve year-round, so we use our bulls more than once a year; we breed them in the spring and fall. Our bulls probably end up breeding almost twice as many cows as other folks. Because they all work their ranches together, the Meyer family also share the bulls and can rotate them among themselves as needed. The

• OCTOBER 2021

Strauss Brands

Brenda and Dave Meyer (seated) and all five of their sons are involved in the family business headquartered in Flasher, ND.

only bulls that aren’t expected to handle two breeding seasons a year are the two-year-olds, who only go through one season the first year. Then they get a little rest to help ensure longevity as younger bulls tend to wear down quicker. “We don’t need as many bulls as most people, so we’ll pay a little bit more for ours,” Dave adds. “We’re able to use these bulls in a way that keeps expenses down.” When you’re supplying cattle for niche markets, as Meyer Ranch does, those customers need a year-round source of product. So, they switched to year-round calving, which has provided several benefits. For one thing, spreading out calving helps spread out the labor. It also helps insulate them somewhat from risks beyond a rancher’s control—bad weather, market volatility, black swan events, etc. Not to mention, they get paid more than once a year, unlike many cowcalf folks. “April 1 is the date when the majority of producers around here start calving,” Dave explains. “And that’s one of the reasons we don’t like to calve them all at the same time as everybody else. There is demand continued on page 52

Like Meyer Ranch, Strauss Brands is a multi-generational, family business. Their story goes back to the 1880s, when a German immigrant named Ludwig Strauss worked in the Milwaukee Stockyards. Strauss Brothers Packing was formed in 1937 to supply the neighborhood with high-quality meats and eventually grew into an internationally recognized brand. Today, the company still prides itself on providing farm-fresh meats raised by family farmers. In 2008, the North American Limousin Foundation signed a formal partnership with Strauss to promote their natural veal product line featuring Limousin genetics. In 2014, Ray Krones, a livestock buyer for Strauss, was named the Limousin Promoter of the Year. Currently, the company’s product lines included Free Raised Beef, which is 100-percent grass-fed and finished; Chiappetti Organic Beef, Veal and Lamb; Strauss Veal’s New Direction and American Lamb; as well as Dos Mamacitas Authentico and Pork Free Chorizo and Taco Meat, which use veal instead of pork.

Veal Producer Raising Protocols: • Never administered antibiotics • Never administered growth hormones • Raised on open pastures – never confined to feedlots • Vegetarian-fed • Born and raised in USA Requirements Include: • 425- to 525-lb. calves • Source- and age-verified

Free Raised Beef Protocols: • • • • •

100% grass-fed and grass-finished Never administered antibiotics Never administered growth hormones Raised on open pastures – never confined to feedlots Born and raised in USA

Requirements Include: • Cattle that are bred and suited for grass finishing • Preference given to high-marbling type, medium-framed, English breeds • Target carcass weight 700 lbs. • All finished cattle must be 30 months or younger at time of harvest • Access to high-quality forages Photo courtesy of Strauss Brands.

For more information visit www.straussbrands.com • OCTOBER 2021

continued from page 51

of all breeds. In addition to bidding on and buying back their bull at different times of the customers’ calves, Wulf year for those 500- and Cattle also provides 600-pound calves. It educational programs just spreads it out so and builds relationships you’re not vulnerable to with marketing outlets one shot at the market, for their bull customers whether it’s good or to maximize the value of bad. And you don’t get their calves. a check every two weeks, That is how Meyer but you do get one every Ranch got into selling couple of months, so calves to natural that helps cash flow. programs, age- and “Even the weather can make a big difference,” In the beautiful, rolling hills southwest of Bismarck, ND, each of the Meyer sons have source-verified markets he adds. “We are spread their own ranch and cattle herd within about 35 miles of the home place. Photo courtesy and the rest. They learned about it through out probably 70 miles or of Strauss Brands. Wulf ’s contacts and so from one end to the programs and figured other. It might rain on out how to make changes to their management that would qualify the south end of our ranches but not the north end. Same thing with their calves for these premium markets. winter storms. So, the more we can spread all our risks with these “There is a lot more paperwork to it,” Dave admits. “We have to external factors, the better.” watch a lot closer and make double sure that any animal that gets Speaking of weather, if you were wondering how they calve in the treated (with antibiotics) is recorded and put into a different group to middle of winter in North Dakota, it’s more manageable than you go to the auction barn instead. We put EID tags in all our calves. And might think, especially since they pool resources. Ultrasound is used when you ship them, there are also more details like the truck has to on all bred cows, which are then split into calving groups. When each be really clean and only a certain number of head can go one load. group gets close to dropping babies, they either get put in the barn It’s really for the safety of the cattle. So, it takes more time and more at night or penned close by where they can be watched closely. In a effort, but it’s definitely worth the extra work.” couple of days, when the calves are dry, up and nursing, they are able He says most of the end product goes overseas where they pay to go back out and handle the cold. more for natural, hormone-free beef. And because they do feed out The Meyers got into Limousin bulls through a ranch visit from some of their own cattle, they have confidence in the quality of beef Jerry Wulf, with many of these marketing opportunities also being introduced to them by the folks with Wulf Cattle—who probably has continued on page 54 one of the best customer service programs among seedstock breeders

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2005 Ruhl Drive, Guthrie, OK 73044

• OCTOBER 2021

THOMAS FARMS FULLBLOOD DISPERSION November 6, 2021 • 1 p.m. CST Pruitt’s Mid-State Stockyards Damascus, AR

155 HEAD SELL FULLBLOODS & PUREBREDS 37 Fall Calving Cows 30 Spring Pairs 7 Bred Heifers 11 Open Heifers 4 Yearling Bulls

SALE MANAGEMENT:

KILEY McKINNA • 402-350-3447 WILEY FANTA 320-287-0751 mcmarketingsales@aol.com www.mcmarketingmanagement.com

SALE CONSULTANTS: Grassroots Consulting, (515) 229-5227 Helton Consulting, (256) 962-0256 R&R Marketing, (615) 330-2735

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C.K. “Sonny” Booth, (918) 533-5587

RICK & SANDY THOMAS 204 Express Lane, Leslie, AR 72645 (H) 501/745-8728 - (M) 501/757-1088 - (O) 501/745-8484 mail@expressforestry.com - www.thomascattlefarms.com • OCTOBER 2021

Genetics that

continued from page 52

Get It Done

Utilizing a terminal crossbreeding program that produces halfblood Limousin calves has given Meyer Ranch more pounds to sell due to better yield grades. As well, it opened a whole world of opportunities in the natural product and age- and source-verified markets and gave them access to a veal and a grass-fed market. Photo courtesy of Strauss Brands. buyers can expect from their cattle. For example, the last 200 head they fed averaged 64% yield, with 41 grading Prime and 159 grading Choice with no Selects. Also, the Meyers tend to work with the same companies year after year, which builds mutual trust. For example, their relationship with Strauss Brands, which buys Meyer cattle for both their veal and grass-fed lines, has grown to the point where they just ship the cattle sight unseen directly to the processing facilities. Strauss knows what they are getting in these halfblood Limousin cattle and the Meyer family knows what to expect in return. “They pay you the same for bull calves as they do heifers,” Dave explains. “They want absolutely nothing given to them and they pick them up at your place. And they want at least half Limousin in the calves. They’ve tried them all but tell me they like the Limousin cross the best. It didn’t take us long to figure out it’s a lot easier selling these calves right off the cow and not having to touch them. That’s another thing that helps us cut down on labor and help is always an issue for ranchers, no matter where you are in the country.” Meyer believes in the next 10 years more producers will get on board with the natural and hormone-free opportunities. And it’s probably a safe bet the fourth generation of Meyer family ranches will be part of it, considering there are 15 (and counting) grandchildren. From the looks of it, Limousin will also continue to be part of the family legacy for a long time. “I just feel with Limousin we’ve had tremendous results with grading and yielding, so we try to keep our calves at that 50 percent level,” Dave says. “I just, can’t say enough about Limousin.”

SELECT BRED HEIFERS FOR SALE PRIVATE TREATY THIS FALL 42ND ANNUAL

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ABOUT THE AUTHOR: Sharla Ishmael is a veteran agricultural

writer from Benbrook, Texas.

• OCTOBER 2021

ROMN Good Golly Miss Molly

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• OCTOBER 2021

ROMN Go Go Dancer

Vytelle Releases Feed Efficiency Database Three Limousin Bulls In Top 10

a 0.6 accuracy rating on their RFI EPD to be eligible for the list. Each ytelle, with their network partners, announced the release of the phenotyped animal strengthens the database providing producers Top 150 Proven Bulls for feed efficiency. These high accuracy insight to make profit-bearing decisions regarding selection for feed bulls have risen to the top of more than 81,000 animals of 25 different efficiency and performance. With the permission of each network breeds and more than 262,000 residual feed intake (RFI) EPDs. member, Vytelle shares this information publicly to collectively From a Limousin breed standpoint, three Limousin bulls made the advance feed efficiency improvements across the industry. top 10, with a total of 12 Limousin bulls appearing in the top 150. “Feed is 70 percent of a beef producer’s total production costs,” The three Limousin bulls in the top 10 are: Wulfs Xcellsior X252X said Lisa Rumsfeld, Vice President of International Commercial (2nd); Wulfs Xtractor X233X (5th); and RUNL Stetson 850S (7th). Operation for Vytelle. “Whether breeders “There are two high-stakes producer are looking to impact their direct feed decisions that drive genetic progress cost, achieve marketing premiums or in the global cattle industry: mating “Feed is 70 percent of a beef underpin methane emissions reduction selection and reproduction method. By publicly sharing this list of feed efficient producer’s total production costs,” claims with evidence-based metrics this database offers selection possibilities bulls, we’re able to assist cattle producers said Lisa Rumsfeld across breeds globally.” in identifying elite animals that drive a Phenotypic data is captured through more accurate mating selection,” said the use of Vytelle SENSE systems. The Kerryann Kocher, Chief Executive Feed Intake Nodes measure feed disappearance every second Officer for Vytelle. “Producers can accelerate genetic progress to an animal is feeding, each time an animal feeds, to a 10-gram meet the global demand for high-quality and nutritious protein by resolution. The In-Pen Weighing Position measures individual utilizing the most modern hormone-free, in vitro fertilization to animal partial body weight and growth. It weighs every second an multiply offspring from their elite-performing animals. The 2021 Top 150 Bulls list was compiled using data collected animal is standing at the water trough, which can equate up to 450 weights a day. by Vytelle SENSE systems and Vytelle INSIGHT analytics services, To view the full listing of the 2021 Top 150 Proven Bulls, visit formerly known as GrowSafe Systems. All tested animals include at https://vytelle.com/breeding-values/ least three generations of pedigrees and all animals must have at least

• OCTOBER 2021

4:00 p.m. Social Hour 5:00 p.m. National Limousin Sale

SALE LOCATION:

Embassy Suites by Hilton 1815 S Meridian Ave. Oklahoma City, OK 73108 405-682-6000

JANUARY 2, 2022 OKLAHOMA CITY, OKLAHOMA

ENTRY DEADLINE:

December 1, 2021 Contact any sale team member.

AUCTIONEERS:

C.K. “Sonny” Booth (918) 533-5587 Ronn Cunningham (918) 629-9382

Held in conjunction with the

SALE MANAGER: (303) 220-1693 • limousin@nalf.org

BID ONLINE:

KEN HOLLOWAY

(580) 581-7652 kenholloway44@gmail.com www.americancattleservices.com

MARK SMITH

(515) 229-5227 grgenetics@aol.com www.grassrootsgenetics.com

• OCTOBER 2021

KILEY MCKINNA • (402) 350-3447 WILEY FANTA • (320) 287-0751

mcmarketingsales@aol.com www.mcmarketingmanagement.com

RANDY RATLIFF

(615) 330-2735 randy@rrmktg.com www.rrmktg.com

r e h ig H im A s e ic r Cattle P

Fall stocker prospects positive. by Wes Ishmael

eclining cattle numbers and strong beef demand set the stage projected 2021 annual price increased $2.00 to $121.20, compared for significantly higher cattle prices next year and beyond, to the previous month. ERS raised the expected average fed steer price according to CattleFax, during the CattleFax Industry Outlook at next year by $4 to $126. August’s 2021 Cattle Industry Convention and NCBA Trade Show Part of that is based on lower expected beef production this year in Nashville. and next. CattleFax projected the average steer calf (550 lbs.) for next year to Total beef production this year was projected at 27.87 billion be $200/cwt., which would be $30 more than this year. Feeder steer lbs., which was 33 million lbs. less than the prior month. It would prices (850 lbs.) were forecast $20 higher than this year at an average be 698 million lbs. more (+2.57%) than last year. ERS analysts say of $165/cwt. CattleFax analysts forecast next year’s average fed steer the decline is mostly due to lighter expected carcass weights due to price at $135/cwt., up $14 from a higher expected proportion of this year. That’s with the forecast non-fed cattle being slaughtered average carcass composite price at through the end of the year. Ultimately, during the current contraction $265/cwt., up $5 from this year. According to Kevin Good, phase, CattleFax expects feeder cattle and calf The CattleFax crew forecast bred CattleFax vice president of cows to average $1,750/head next industry relations and analysis, supplies to decline roughly 1 million head from year, which would be $125 more total cattle inventory peaked at than this year. They see utility cows 94.8 million head. He explains the cyclical peak. CattleFax expects the beef averaging $70/cwt., up $6. those numbers remain in the cowherd to decline 400,000 head by January 1 Although less bullish, USDA’s system due to the COVID-19 Economic Research Service (ERS) induced slowdown in harvest of next year, reaching 30.7 million head. continues to increase price projections. over the past year. So, fed cattle In the August Livestock, Dairy slaughter will remain elevated and Poultry Outlook, ERS projected the average feeder steer price (750through 2021 as carryover from pandemic disruptions works 850 lbs., basis Oklahoma City) this year at $145.13/cwt., which was $3 through the processing sector, which remains hindered by more than the previous month. Average prices were projected at $153 labor issues. in the second and third quarter. Compared to the previous month, that Ultimately, during the current contraction phase, CattleFax expects was $7 higher in the third quarter and $5 higher in the fourth quarter. feeder cattle and calf supplies to decline roughly 1 million head from ERS forecast next year’s annual average feeder steer price $5 higher the cyclical peak. CattleFax expects the beef cowherd to decline at $151.50. Prices are projected to average $149 in the first quarter 400,000 head by January 1 of next year, reaching 30.7 million head. next year and $147.00 in the second. Part of that has to do with lingering drought. ERS also increased the forecast fed steer price by $4 to $124/cwt. in continued on page 60 the third quarter and to $127 in the fourth quarter of this year. The

• OCTOBER 2021

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Bulls for sale Private Treaty. • OCTOBER 2021

continued from page 58 USDA’s semiannual Cattle report estimated beef cows July 1 to be 31.4 million head, which was 650,000 head fewer (-2.03%) than the same time a year earlier. Beef heifers retained for replacement of 4.3 million head was 100,000 head fewer (-2.27%) than the previous year. The calculated number of calves outside feedlots July 1 of 36.1 million head was 600,000 head fewer (-1.63%) than the same time last year. Total cattle and calves, including dairy, was 100.9 million head, which was 1.3 million head fewer (-1.27%) than the previous year. “While fed cattle slaughter nearly equals 2019 highs at 26.5 million head this year, we expect a 500,000-head decline in 2022,” Good says. “This, combined with plans for new packing plants and expansions, possibly adding near 25,000 head per week of slaughter capacity over the next few years, should restore leverage back to the producer.” In the meantime, Randy Blach, CattleFax CEO pointed out burdensome front-end fed cattle supplies continue to dog the markets. He explained front-end supplies — cattle on feed more than 150 days — were less than a million head as recently as 2016. They were 3 million head last summer at the peak, fueled by pandemic-induced supply chain disruptions.

Positive Stocker Prospects

“Cash feeder cattle markets continue to adjust to higher feed costs, partly in terms of general price levels but particularly in the relative prices of lightweight and heavy feeder cattle,” said Derrell Peel, Extension livestock marketing specialist at Oklahoma State University, in mid-August market comments. “The flattening of the price line across weights translates into higher value of gain potential for added feeder cattle weight gain.” Although production costs are unknown at this time, especially the cost of wheat pasture, Peel said early budgets suggest decent return potential for fall stocker programs. Using prices in his state at the time, Peel explained the price of 450 lb. steers (Med. and Lg. #1) averaged $186.08/cwt. during the previous four weeks, while 750 lb. steers averaged $156.31. That added up to $1.12/lb. for 300 lb. of gain. “Values of stocker gain are higher this year and reflect the increased feedlot cost of gain due to high feed grain prices,” Peel said. “Stocker value of gain is expected to remain elevated in the coming months. The value of gain reflects the broad market environment for adding weight to feeder cattle. Actual profitability will, of course, depend on actual purchase and sale prices and production costs for stockers.” Further, Peel pointed to March Feeder Cattle futures that were in the $166-$167 range. For Oklahoma producers, where basis is about $2 for 750 lb. steers, the estimated average March price was $168-$169. “Another question for stocker producers is the expected purchase price of stocker calves later in the fall. The price of 450-500 lb. steers typically decreases seasonally from summer to an October low, dropping about 4.5% from August to October. This suggests a price of roughly $177/cwt., for 450 lb. steers in October,” Peel said. “However, cattle markets are trending higher and may offset the seasonal price patterns. Current October feeder futures plus average

basis for calves suggests a price for 450 lb. steers of roughly $196/cwt. I suspect the most likely calf price for October will be between these values, perhaps in the range from $180-$190/cwt.” Peel pointed out multiple factors — including the size and timing of fall calf marketings — will determine actual calf prices. “Good pasture conditions could result in some delay in calf weaning and marketing this fall,” Peel explained. “Stocker prices will also be affected by the development, availability and supply of wheat pasture.”

Feed Costs Remain Elevated

Weather the remainder of this year and Chinese demand will continue to bolster domestic feed grain prices, according to Mike Murphy, CattleFax vice president of research and risk management services. “As China rebuilds its pork industry following their battle with African Swine Fever, they are looking for higher quality feed ingredients, such as corn and soybeans,” Murphy explained. “Exceptional demand from China is leading U.S. corn exports to a new record in the current market year, and strong demand for U.S. soybeans has elevated prices in the last 12 months.” CattleFax expects spot soybeans prices to be $13 to $16/bu. for the next 18 months. They forecast Corn futures at $4.75 to $6.25 during the same period. As for weather, long-time CattleFax meteorologist, Art Douglas, professor emeritus at Creighton University, forecast La Niña conditions to return this fall, which would intensify drought in the West and Plains into early 2022. He added that the precipitation outlook for fall through early next year suggests drought increasing in the Pacific Northwest with above-normal precipitation across the inter-mountain West – leaving the Midwest drier. He expects less tropical storm activity to reduce Southeast rainfall into late fall. Drier weather in the Northern Plains and West will pressure hay production and quality in the 2021 season – supporting prices into the next year, according to Murphy. “May 1 on-farm hay stocks were down 12% from the previous year, at 18 million tons,” Murphy explained. “The USDA estimates hay acres are down 700,000 from last year at 51.5 million acres. So, expect currentyear hay prices to average near $170/ton; 2022 average prices should be steady to $10 higher due to tighter supplies and stronger demand.”

Beef Demand Remains Strong

Aftershocks from the pandemic continue to keep domestic demand at elevated levels not seen since 1988, say CattleFax analysts. “Customer traffic remained strong at restaurants and retail – even as those segments pushed on the higher costs, proving consumers are willing to pay more for beef,” Good explained. He noted the boxed beef cutout price peaked at $336/cwt. in June, while retail beef prices pushed to an annual high at $7.11/lb. Retail beef prices are expected to average $6.80/lb. in 2021 and increase to $6.85/lb. in 2022. At the same time, global U.S. beef export demand is on a record pace this year. “Tightening global protein supplies will support stronger U.S. red meat exports in 2022,” according to Good. “U.S. beef exports are expected to grow 15% in 2021 and another 5% in 2022.”

• OCTOBER 2021

continued on page 62

• OCTOBER 2021

continued from page 60

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$500 Membership Entitles Member to 20 Units of Semen of the After 5 Grand Champion Bull Membership Deadline: December 1, 2021 ELIGIBILITY •B ulls born September 1, 2019 through July 31, 2021 •O pen to all bulls exhibited at Cattlemen’s Congress – Open Show. (Yard exhibitors may enter all of their yard bulls in the Hill show.) •B ulls must be entered with the understanding if they win the After 5 Club purse of $10,000 or more, they must provide 500 or more units of semen (20 units per After 5 member) by November 1, 2022 or declare otherwise at check-in time. •W inning bull must have BW, WW, YW (if applicable) recorded with NALF and meet all requirements to be an AI-verified sire to receive the prize money. • E xhibitors must be a member of the After 5 Club to receive the full amount—non-members receive 50% of the premium purse. SELECTION •A fter 5 Club members or their authorized representative (managers or managing partner – no proxies) will receive a ballot at the show. • I n the event of a tie vote, the open show judge’s decision shall break the tie. Ballots will be posted after the show. •A ny exhibitor who does not wish to participate must inform show management at check-in time.

DIRECT INQUIRIES TO: KEN HOLLOWAY • 580/597-2419 • 580/581-7652 mobile Office: 580/597-3006 • Fax: 580/597-6619 • acs@americancattleservices.com GEORGE HUBBARD • 918/541-5482

Please Accept My Membership To The After 5 Club. Name: _____________________________________________________________________________

Address:

___________________________________________________________________________

City: _____________________________________________ State: _________ Zip: _____________

Find enclosed my check in the amount of $500. Make check payable to: After 5 Club

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After 5 Club c/o American Cattle Services 24018 State Hwy. 5 Chattanooga, OK 73528

U.S. red meat exports closed the first half of the year at record levels, according to data released by USDA and compiled by the U.S. Meat Export Federation (USMEF). Although volume and value eased from the enormous totals posted in April and May, export value was still the highest on record for the month of June and first-half shipments established a record pace for both beef and pork exports. June beef exports totaled 112,249 metric tons (mt), up 42% from a year ago when exports were still hampered by a COVID-related slowdown in production. Export value was $804.4 million, up 68% from a year ago and the third highest on record after April and May of this year. First-half exports reached 700,087 mt, up 18% from a year ago, valued at $4.64 billion (up 28%). Compared to 2018, the record year for U.S. beef exports, first-half results were up 6% in volume and 15% in value. Beef export value equated to $351.18 per head of fed slaughter in June, up 60% from last June’s COVID-impacted average. The firsthalf per-head average was $359.49, up 20% from a year ago. USDA increased expectations for U.S. beef exports during the current fiscal year, in the latest Outlook for U.S. Agricultural Trade. Compared to the last quarterly report, projected U.S. beef export value increased $800 million to $8.4 billion on higher unit values and volumes to China, Mexico and South Korea. Projected export value for U.S. livestock, dairy and poultry exports increased $2.2 billion to $36.4 billion due to increases in all product groups except pork. Next year, USDA expects beef exports to be $100 million less than this year due to lower exportable supplies. Fiscal year 2022 livestock, poultry and dairy exports were forecast $400 million higher than this year at $36.8 billion primarily due to growth in dairy and poultry products. U.S. agricultural exports next year were projected $4.0 billion higher than this year at $177.5 billion. “The global COVID-19 pandemic remains the primary factor affecting economic activity across the globe. The prevalence of the Delta variant has renewed concerns over pandemic-induced pressure on public health infrastructures, softening consumer spending and global supply chain recovery,” say ERS analysts. “Microchip manufacturing and the shipping of physical goods are two aspects of the global economy that continue to observe elevated prices from supply chain disruptions. Despite these economic challenges, employment statistics and consumer confidence have remained strong, pointing to a continued economic recovery through the end of 2021. World real gross domestic product (GDP) is projected to increase by 5.7% in the remainder of 2021, and subsequently increase by 4.6% in 2022.” Growth projections for real U.S. GDP this year were raised to 6.2% from previous estimate of 5.8%. ABOUT THE AUTHOR: Wes Ishmael has been involved with livestock publications since 1983. Wes grew up in Colorado and has always been in and around the livestock business. He now lives in Benbrook, Texas.

• OCTOBER 2021

Working for You!

HOME ASSOCIATION YOUTH COMMERCIAL EVENTS MAGAZINE L365AUCTIONS PROMOTION CONTACT

405.260.3775 • www.limousin365.com • Like us on f

NORTHERN TERRITORY • Will Bollum • 507.244.0833 SOUTHERN TERRITORY • DeRon Heldermon • 405.850.5102

• OCTOBER 2021

by Samantha Cunningham, PhD Geneticist for the North American Limousin Foundation

all is a season for keeping score or taking measure: football, harvest and fall cattle work which includes weaning for many, for example. Just as we all cheer for different teams and harvest different crops at different times, as cattlemen and women, we are likely placing emphasis on different traits when making selection decisions on the farm/ranch. And that’s okay, because we need to do what works best for us and our operation; however, there are a few things that can be done to not only help ourselves and our cattle, but also our customers and our breed. There are at least a few times per year when we are seeing our entire herd—calving, branding, breeding and weaning. As you work your way through an annual production calendar, what data columns are you filling in on your operation, and how will you use that data to make informed decisions? As cattle producers, we have a plethora of tools at our fingertips that can (and should) help with decision making—pedigrees, performance data, genomic results and EPDs. EPDs, of course, are

one of the most valuable tools in our toolbox, as they are a combination of those things listed, taking into account the performance of an animal’s relatives, the results of any genomic testing, and that animal’s own performance. Measuring and recording an individual animal’s own performance is one of the most valuable things we can do because these data points are necessary to support the accuracy of the genomic marker effects in the EPDs. Likewise, by increasing the amount of data collected, as it relates to a particular animal, we can also increase our EPD accuracies which, as you know, will help us make selection decisions that will impact future generations and profits. Which brings me back to my original question—what columns are you filling in this year at weaning and how will you use that data in informed decision making? An animal has as many phenotypes as it has traits to measure, and a genetic evaluation is only as good as the data submitted. Genetic predictions have come a long way, but the basics for these predictions remain the same: phenotype (an animal’s performance),

TABLE 1 Birth Data Weaning Data Ultrasound Data Yearling Data 100-310 days of age 270-500 days of age 270-500 days of age Dam information* Weaning date* Ultrasound date Yearling date* Calf birth date Weight* Weight Weight* Service Type (Nat/AI/ET) Temperament Weaning group Temperament Sire Reg. No.* Height (hip height) Height (hip height) Height (hip height) Register Y/N Premise/Pasture Management Scrotal on bulls Herd Prefix Management REA Pelvic area Tattoo* Feed Fat Premise/Pasture Tag Status % IMF Management Sex* Dam status Rump fat Feed H/P/S Dam weight Scrotal on bulls Status Color Dam hip height Primary calving season Weight Dam body condition Bulls can be changed to steers CE score Bulls can be changed to steers Twin code Management Name Disposal Season Premise/Pasture Breeding & Embryo information for calf *Required and recommended data (www.nalf.org)

• OCTOBER 2021

genotype and environment. An animal’s performance for a particular trait or character is influenced by its genotype for that trait or character and the environment. To account for the genetic fraction of performance for a particular trait, we need to eliminate as much of the environment as possible, and we can do so by using contemporary groups. Contemporary groups are set with the submission of birth weight information and will usually decrease in size over time due to culling, loss, reassignment to a different/ smaller group, etc. The timely collection and reporting of honest data in contemporary groups helps to increase the accuracy of EPDs. When considering contemporary groups at weaning time, ask yourself the following questions: • Were all of the animals in this group given the same opportunity to perform? • Was any individual separated from the herd/its original group for any reason? For example, an animal could have become sick for an extended period of time or fed and managed separately as a show animal. What more can be done to record and report the most accurate data that will help you make the most informed decisions? • Report data on all animals in the herd—high performers, low performers and even deads. • Collect data at the right times and the right way. Small steps can make a big difference. • Calibrating a scale and making sure it’s clean and free of debris can improve the accuracy of weights taken. • Weighing an entire contemporary group on the same day should keep the group together unless otherwise noted • Capturing measurements within the recommended guidelines of the North American Limousin Foundation (Table 1). • Document post-weaning performance and encourage your customers to do the same. Oftentimes, unless animals are kept in the breeding herd, this data is missed; and by capturing postweaning performance for growth and carcass characters, we can improve our genetic predictions and accuracies for these traits. A genetic evaluation is only as good as the data contributed. Yes, some traits are expensive and cumbersome to measure and record, yet this information is valuable to the genetic evaluation in more than one way. This information, like feed intake and/or carcass performance, takes time and financial investment. These traits, like many others, are correlated to other traits that breeders evaluate when making breeding and management decisions. The more data collected and submitted, accurately and on time, the stronger the genetic evaluation can, and should, be. ABOUT THE AUTHOR: Samantha Cunningham, PhD is an Assistant Professor of Animal Sciences at Colorado State University where she teaches undergraduate Animal Science courses with emphasis on hands on learning and livestock experience. Sam currently coordinates the CSU Seedstock Program that involves students in the merchandising and management of the University’s Angus and Hereford cow herds.

Official Publication of the North American Limousin Foundation 2005 Ruhl Drive • Guthrie, OK 73044 405/260-3775 • Fax: 405/260-3766 www.Limousin365.com

BREEDER ADVERTISING RATES FULL PAGE....................................................................................$1,150 2/3 PAGE..........................................................................................$950 1/2 PAGE..........................................................................................$775 1/4 PAGE..........................................................................................$500 All advertisements are 4-color process

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Dec. 1

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Mar. 1

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June 1

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Sept. 1

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Advertising materials to Kyle Haley 405/260-3775 • kbhaley2@gmail.com CLOSING DATES Refer to listing above. ADVERTISING SKETCHES Requests for advertising layouts must be in the L365 office 10 days before copy deadline. TERMS All accounts are due and payable as billed. Interest charges of 1-1/2% per month (18% APR) will be assessed to 30-day unpaid accounts. Customers with overdue accounts will be put on a prepay basis for subsequent advertising business. CONTRACT DISCOUNT L365 contracts for 4-time print and annual digital/print combinations are available at substantial discounts. Contact the L365 field representative in your area or call the L365 office at 405/260-3775. DIFFICULT ADS Ads requiring substantial extra production work will be assessed extra charges at standard shop rates. If you prefer no extra charges, request us to simplify the ad at our discretion if necessary. COPY CHANGES Alterations in advertising copy, if requested after closing date, will be made only if time permits. REPRINTS Advertising reprints are available. Requests for reprints must be made at the time the order for the ad is placed.

All other questions, contact the L365 office.

• OCTOBER 2021

JUNIOR SCENE Stay Resilient

by Clayton Schowe, NALJA Ex-Officio

ello all! Many of you are back into school routines and it seems like just yesterday I was still in high school. For now, schooling is not a part of my daily schedule. Thankfully for those in school, things are looking more “normal” at the start of this academic year than they may have this time last year. Now, instead of waking up and getting ready for classes, it is the calves needing fed, cows being checked, and a magnitude of other chores that fill my day. Life here in Maryland has been good to me so far. Things are extra busy this time of the year. Fall cows are starting to calve, sale calves are being weaned, broke, and prepped for a fall sale, and show cattle are getting back in their routine as our first fall major is quickly approaching. No doubt, I’d be a liar if I said I didn’t miss my time in Ames at school, however, work has been a nice change of pace. While it is no longer assignments and

exams I have filling up my schedule, I still find myself being tested daily. In the real-world, people are tested daily. In agriculture in particular, many farmers and ranchers have been tested to the max this year. No, not all because of COVID, but instead a finicky Mother Nature throwing all types of weather at us. Drought, fire, wind or rain, depending on where you’re located. It is inevitable that the weather has made you scratch your head in the morning and wonder, “Now what?” And once again the lessons and hardships we encounter and learn from prevail. Perseverance, determination, grit and problemsolving all come to mind. At the end of the day, it is the passion and love for what we do. “So, God made a farmer,” am I right? Cody Jinks may say it best in his song, “It’s been a too long time with no peace of mind, I’m ready for the times to get better.”

Much Appreciated

Thank you one and all for your tremendous support at our recent benefit auction. The generosity of the many contributors, bidders and buyers ensures we will be able to continue to promote the Limousin breed and it’s breeders. A special thanks to Linhart Limousin for allowing us the use of their facility. To Roger and Ann Vorthmann for the brisket meal. To the L365 team for hosting the online bidding portion of our auction, and to the live auction team, Mark Smith, Tom Rooney and Wiley Fanta. It was truly a group effort and for that we are thankful.

2021 HEARTLAND LIMOUSIN ASSOCIATION BOARD

Front row, from left: Jason Boyer, Secretary; Randy Corns, President; Emmett Edwards, Vice President; and T.J. Callahan, Treasurer Back row, from left: Jim Venner, Ex Officio,Casey Fanta, Matt Duff, Rob Brawner, Matt Bruner, William Long, and Dean Summerbell, Executive Secretary

• OCTOBER 2021

While it may be a challenge some days, all one can do is wake up and make the most of the hand they are dealt. If we collectively can do that, time will, in theory, be better. I’d be remiss if I did not at least reflect on the summer NALJA had. Myself, along with my fellow past, and present board of directors would first and foremost like to say, “Thank You!” Thank you to anyone who had a hand in making the American Showdown a tremendous event where memories were made to hopefully last a lifetime. Personally, I am thankful to be a part of a breed association that offers a true family-like atmosphere. We hope to continue with what we feel is an upward trend for our annual National Junior Limousin Show and Congress. No doubt the board works hard to make things the best we can! As I transition into my new role of Ex-Officio, I am thankful to be able to serve an association that has given so much to me as an individual. While I may no longer be a “junior,” my passion for this breed has not waivered. The NALJA board has already begun to line things out for the next year and start planning, with the hope of becoming even better. Remember to never veer from a challenge, when presented with a test, never back down and give it your all. Stay resilient and make the most of every day because, “Changes are comin’, no doubt.”

Official Publication of the North American Limousin Foundation 2005 Ruhl Drive • Guthrie, OK 73044 405/260-3775 • Fax: 405/260-3766 www.Limousin365.com Publisher: L365 PUBLISHER EMERITUS—Dan Wedman PUBLISHER EMERITUS—Dale F. Runnion EDITOR—Kyle Haley ADVERTISING MANAGER—Lindsey Meyer CIRCULATION—Jeri Duerr ART DIRECTOR—Ricki Rookstool

“Make each day your masterpiece.” “Nothing will work unless you do.” -John Wooden.

2020-2021 NALJA BOARD PRESIDENT, Shelby Hubbard ................................................Miami, OK shelbyhubbard5276@gmail.com • 918-541-5276 FIELD STAFF: NORTH REGION—Will Bollum 507/244-0833 • will@limousin365.com SOUTH REGION—DeRon Heldermon 405/850-5102 • deron@limousin365.com

VICE-PRESIDENT, Wiley Fanta .......................................... Starbuck, MN rbg.14@icloud.com • 320-287-0751 SECRETARY, Riley Smith ......................................................Macomb, IL riley.smith103z@gmail.com • 309-333-7772 TREASURER, Zane Gavette ................................................ Everson, WA zgcattle15@gmail.com • 360-389-7105

U.S. ___ $30 (1 year) ___ $40 (2 year) ___ $52 (3 year)

EX-OFFICIO, Clayton Schowe ....................................... Boonsboro, MD schowscattle@gmail.com • 636-377-3100 DIRECTORS

INTERNATIONAL ___ $40 (1 year, Canada) ___ $50 (1 year, Surface Mail) ___ $100 (1 year, Air Mail)

All payments to be paid in U.S. Dollars

Samantha Moore..................................................... Staunton, VA

0.samanthamoore@gmail.com • 480-338-8597 Tristan Gulotta ........................................................Independence, LA gulattatristan@gmail.com • 985-351-7643 Colton Barton ....................................................................... Jarrell, TX coltonbarton@hotmail.com • 512-966-2617 Brady Edge ...................................................................West Branch, IA edgebred@gmail.com • 319-540-2830 Landry Kleman......................................................... Nazareth, TX ltkleman@hotmail.com • 806-673-8331 Mikayla Askey.................................................... Queen Creek, AZ mimaas2003@gmail.com • 540-290-4339

Member

LIVESTOCK PUBLICATIONS COUNCIL L365 reserves the right to refuse any advertising or copy at its sole discretion. L365 assumes no part in guaranteeing the integrity or character of any advertiser. L365 accepts no responsibility for the accuracy of any photographs except those of the staff. L365 cannot be held responsible for the content of submitted advertising. Freelance Manuscripts & Photographs: L365 publishes news and educational material about Limousin cattle, of use to and about their owners. Contributors are invited to submit material of this nature. Preference will be given to material that is accompanied by photographs or appropriate illustrations. Manuscripts accepted for publication are subject to editing and revision to meet requirements for publication. Send manuscripts to: Editor, L365, 2005 Ruhl Drive, Guthrie, OK 73044.

• OCTOBER 2021

SALES & EVENTS OCTOBER 2021 S M T W T F 1 3 4 5 6 7 8 10 11 12 13 14 15 17 18 19 20 21 22 24 25 26 27 28 29 31

S 2 9 16 23 30

NOVEMBER 2021 S M T W T F S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30

DECEMBER 2021 S M T W T F S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31

S 2 9 16 23 30

JANUARY 2022 M T W T F 3 4 5 6 7 10 11 12 13 14 17 18 19 20 21 24 25 26 27 28 31

S 1 8 15 22 29

OCTOBER . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

5 7 8 16 18 23 23 26 28 30 30 31

Wilder Family Aggie Traditions II Sale, L365Auctions.com Coleman’s Discovery Sale of 2021, Charlo, MT Davis Ranches Online Show Heifer Sale 2.0, L365Auctions.com JYF Yorga’s Fall Production Sale, Flintoff, SK, Canada Hubbard Cattle Co. Online Female Sale, sconlinesales.com Linhart Limousin Fall Harvest Production Sale, Leon, IA Cross Creek Farm Fall Online Sale, L365Auctions.com Lawrence Family West Texas Showcase Online Sale, sconlinesales.com ROM’N Limousin Fall Spooktacular Heifer Sale, Show Cattle Connection Gems Of Idaho Female Sale— Beckman Livestock, Idaho Falls, ID Thomas & Sons Halloween Hunnies Online Show Heifer Sale, sconlinesales.com P Bar S Ranch Proof Of Progress Sale XVI, Sand Springs, OK

NOVEMBER . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

2 Davis Ranches Open Heifer Online Sale, L365Auctions.com 4 Girls On Film Online Show Heifer Sale, sconlinesales.com 4 Jones Brothers Farm Online Sale, L365Auctions.com 6 Thomas Farms Fullblood Dispersal, Damascus, AR 9 Edwards Limousin Annual Online Sale, L365Auctions.com 10 Edwards Land & Cattle Co. Show Heifer Online Sale, L365Auctions.com 11 ATAK Limousin Online Bred Heifer Sale, L365Auctions.com 16 Boyce - Dill Online Sale, L365Auctions.com 18 Red Revival Annual Online Sale, L365Auctions.com 20 Heart of Missouri Sale, Lebanon, MO

DECEMBER . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

1 4 11 14 16 30

Lonely Valley Seedstock Online Sale, L365Auctions.com 40th Annual Oklahoma Select Bull & Female Sale, Atoka, OK A Night On The Town Sale IV, Limousin Edition, Las Vegas, NV 5th Annual B-Bar Cattle Bull & Female Sale, Saskatoon, SK, Canada Glendenning’s J Bar J Holiday Classic Online Sale, L365Auctions.com Tubmill Creek Farms’ Steel Foundations Online Bull Sale, L365Auctions.com

JANUARY . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

2 3 4 4 4 4 5 8 11 11 12 13 27 29

National Limousin Sale, Oklahoma City, OK Genetics On Ice Auction, Oklahoma City, OK Junior Limousin Show, Cattlemen’s Congress, Oklahoma City, OK Limousin & Lim-Flex Pen Show, Cattlemen’s Congress, Oklahoma City, OK Lawrence Family Limousin Online Bull Sale, L365Auctions.com Thomas & Sons New Year’s Resolution Online Bull Sale, L365Auctions.com National Limousin Open Show, Cattlemen’s Congress, Oklahoma City, OK Magness Land & Cattle Mile High Elite Online Female Sale, L365Auctions.com Junior Limousin Show, National Western Stock Show, Denver, CO Level II MOE Limousin Open Show, National Western Stock Show, Denver, CO Limousin & Lim-Flex Pen Show, National Western Stock Show, Denver, CO Hunt Limousin Ranch Heritage Online Bull Sale, L365Auctions.com Wilder Family Limousin Pride Of Texas Online Bull Sale, L365Auctions.com Level I MOE Limousin Show, Fort Worth Stock Show, Ft. Worth, TX

• OCTOBER 2021

24018 STATE HWY. 5 CHATTANOOGA, OK 73528 (580) 597-3006 (office) KEN HOLLOWAY (580) 597-2419 (home) (580) 581-7652 (cell)

C.K. Sonny Booth Auctioneer

PO Box 1172 Miami, OK 74355

(918) 533 5587

acs@americancattleservices.com

WWW.AMERICANCATTLESERVICES.COM

Ronn

Chisum Peterson

Cunningham

SEEDSTOCK SALES … OUR SPECIALTY

office 605.234.4214 mobile 605.730.4214

Auctioneer

310 sorensen drive » po box 498 chamberlain, sd 57325 chisum@petersonlandauction.com petersonlandauction.com

PO Box 146 • Rose, OK 74364 918/629-9382

Cody Lowderman Auctioneer

13400 N 1150th Rd. Macomb, IL 61455 (309) 313-2171

The 2022 L365 Calendar will be included in the January 2022 issue. Call your sales rep to advertise. Contact the L365 office to update your subscription so you do not miss this issue. 70

KEEP INFORMED

24/7 LIMOUSIN365.COM

• OCTOBER 2021

ADVERTISERS INDEX A Night On The Town.................................................................. 41

Lawrence Family Limousin........................................................ OBC

After 5 Club.................................................................................. 62

Leonard Limousin & Angus.......................................................... 39

American Cattle Services............................................................... 70

Limousin365................................................................................. 63

ATAK Limousin............................................................................ 15

Linhart Limousin...................................................................... 8, 46

B Bar Cattle.................................................................................. 72

Lowderman, Cody........................................................................ 70

BCV Farms................................................................................... 31

MC Marketing Management......................................................... 33

Beckman Livestock & Farming..................................................... 38

Misty Morning Limousin.............................................................. 25

Begert Limousin.............................................................................. 7

National Limousin Sale................................................................. 57

Booth, C.K. “Sonny” ................................................................... 70

North American Limousin Foundation......................................... 61

Buck Ridge Cattle Co................................................................... 59

North American Limousin Junior Association............................... 37

Buff Beef Ranch............................................................................ 28

Oklahoma Select Sale.................................................................... 47

Coleman Limousin Ranch............................................................... 2

P Bar S Ranch............................................................................. IFC

Craig’s Oklahoma Pride................................................................. 14

Peterson, Chisum.......................................................................... 70

Cunningham, Ronn...................................................................... 70

Pinegar Limousin............................................................................ 3

Davis Ranches............................................................................... 13

R&R Marketing............................................................................ 23

Dorran, Ryan................................................................................ 70

ROM’N Limousin........................................................................ 55

Edwards Land & Cattle Co.........................................................IBC

Route 66 Cattle Co....................................................................... 43

Excel Limousin.............................................................................. 40

Running Creek Ranch................................................................... 21

Fort Worth Stock Show................................................................. 30

Symens Brothers............................................................................ 54

Fuchs Limousin............................................................................. 20

Texas Limousin Association........................................................... 35

Genetics On Ice Auction............................................................... 45

Thomas & Son Farms................................................................... 69

Glendenning J Bar J...................................................................... 11

Thomas Farms.............................................................................. 53

Grassroots Genetics & Consulting................................................ 16

Torgerson Farms............................................................................ 44

Graven Land & Cattle................................................................... 46

Tubmill Creek Farms..................................................................... 29

Heart of Missouri Sale................................................................... 49

Wieczorek Limousin....................................................................... 9

Heartland Limousin Association................................................... 66

Wilder Family Limousin................................................................. 5

Hunt Limousin Ranch.................................................................. 19

Wulf Cattle..................................................................................... 1

KLS Farms.................................................................................... 17 • OCTOBER 2021

Mark your calendar for the Fifth Annual

B.Bar Cattle Bull & Female sale 2PM – Tuesday, December 14, 2021 – at the Ranch B-Bar Empire 4J RPY Paynes Cracker 17E x B-Bar Nicole 102F (by JYF Chunk 35C) CPM4109621 | pictured at 8 months | Homozygous Polled

B-Bar Andy 79H RPY Paynes Cracker 17E x Andrew Bentley 84Y PNCS 819F (by B Bar Bentley 8D) | Due January 13, 2022 to Hunt Credentials 37C ET | CPF4104580 | Homozygous Polled

B-Bar / VLE Matrix 13J ET B Bar Warhawk 11G x Miss TMF Shameless (by Birubi Kaiser K140) CPM4109073 | pictured at 8 months | Homozygous Polled

We are excited for the development of this year’s bull calves! e e e e

All sale cattle will be GGP -100K tested All sale cattle will be polled & coat color tested All sale cattle will have performance data All sale bulls will have carcass data

Sale Consultant

Delaney and Deanna Boon 306.858.7609 ddboon@icloud.com

Eric, Terra, & Rozlyn Boon 306.280.8795 bbarcattleco@gmail.com

Box 181 :: Lucky Lake, SK :: S0L 1Z0 www.bbarcattle.com www.facebook.com/bbarlimousinc.om

• OCTOBER 2021

Sale managed by

ELCX Gone Shopping 923G

ELCX Good One 900G

2020 Nebraska Classic Supreme Champion Female for Jami Hoblyn, NE

2019 NAILE Open Show Grand Champion Female for Kinnick Paulsen, IA

2018 American Royal Open Show Reserve Grand Champion Female for Jake Nikkel, KS

ELCX Extreme 710E

Edwards Land & Cattle Co.

LIMOUSIN & LIM-FLEX

ELCX Hollywood 410H

2021 National Junior Limousin Heifer Show Reserve Champion Lim-Flex Heifer for Bryntlee Wilkers, TX

SHOW HEIFER ONLINE SALE 11.10.2021

7:00 a.m. C.S.T. to 7:00 p.m. with a horse-race style close at www.Limousin365.com

SALE MANAGEMENT ...

Dexter and Nicholas Edwards

Dexter, 910.385.6192 Nicholas, cell: 910.290.1424 NicholasELC@hotmail.com Dedwards@smithfield.com 314 Willard Edwards Road, Beulaville, NC 28518

Randall O. Ratliff, 615.330.2735 Randy@RRMktg.com www.RRMktg.com

SALE CONSULTANTS ... MC Marketing Grassroots Genetics

402.350.3447 515.229.5227

Lawrence Family

Showcase W E S T

T E X A S

O N L I N E S A L E Oct. 26, 2021 Hosted by: SC Online Sales

This sale is one of our highlight events as it will feature our very best Spring born show heifer prospects and genetic packages. The quality of this set is among our best ever with heifers that can compete at a high level. Watch for photos and videos on our website and for the sale posting at www.sconlinesales.com

LFL FALLEN ANGEL

MAGS Aviator x Alma Jo DHVO 723R Full sisters to this female will be featured.

LFL DAISEY

Females the caliber of this Grand Champion Female at the 2018 Fort Worth Open Show are what you can expect to find.

LFL FIESTA

Another example of the past champions bred in our program is this Reserve Bred & Owned Limousin Female at the 2019 National Junior Limousin Show & Congress.

LFL DELUXE EDITION

This sire has earned a name for himself in and out of the show ring. Several of his daughters will be featured and have the ability to compete on the state and national level.

Come look at the stock and plan to tune in to this exciting sale featuring our top genetics. Also, watch for our consignments at additional sales this Fall and Winter. Bruce, Paula & Lee Roy Lawrence • Jonny, Amber, Tucker & Colt Parkinson P.O. Box 299 • Anton, TX 79313 806/997-5381 • Bruce: 806/790-2535 • Amber: 806/773-6043 • Lee Roy: 806/778-0548 email: bll1@speednet.com • www.lawrencefamilylimousin.com