Shared Guilt
UX design/ Product Design/ Tools used
The consequences brought by a very small number
It is estimated that the aviation industry accounts for 5%
of the effects caused by human activities. global warming
Problems and Findings
Society continuously advocates for environmental protection, yet the extravagant lifestyles of the wealthy are becoming more rampant, leading to growing public discontent. Why should the consequences of the "sins" created by the rich be shouldered by everyone? This has led to a "crisis of trust" in environmental efforts.
This project involves designing a product and system that enables the public to monitor and limit the high-carbon behaviors of the wealthy, while also encouraging a renewed awareness of environmental responsibility among the general population.
The public has developed an unbalanced mentality due to the high carbon ranking of the wealthy. I feel that my efforts towards environmental protection are minimal and meaningless.
Twitter account ElonJet has released a flight map of Musk taking off from San Jose, California and landing in San Francisco. The journey is 49.8 kilometers long and to fly. Many netizens have criticized it as a
trip! only takes 9 minutes
The high carbon ranking of the wealthy should not be shared equally by the world, and environmental protection should not become a marketing tool for celebrities. They should restrain themselves, strengthen their environmental awareness, and make them pay more for it.
No matter how small low-carbon actions may be, these efforts are still worthwhile, and ordinary people should not give up environmental protection just because wealthy people consume high carbon emissions.
Rich people only care about their own quality of life, and high tax policies cannot constrain their behavior and awaken their environmental awareness.
People s carbon emission waste behavior is not a lack of low-carbon awareness, but a cognitive deficiency
Interview
The starting point of my fandom
Runner” and really wanted to meet after watching the drama “Lovely
The event was unforgettable, and front-row tickets to his fan meeting! him. was lucky enough to get
media uproar
In August, my idol got fell even more in love with him.
Many netizens attacked airport security staff. security measures by regarding overzealous caught up in controversy
feels like the most tangible way to “give back” to him.
Distorted consumer values and shopping desires
After becoming a fan, my perspective on spending changed a lot.
While I might hesitate to buy something for $500, wouldn’t think
twice about spending the same amount on a concert ticket.
I became a fan of the lead actor official merchandise and endorsed products. things aren't worth the price, I still can't resist buying loads of
After our first meeting, I really want to see him up close.
Watching videos of other fans interacting with him at a close
periencexe ffo ild airport send w n impulsive and A
On impulse, secretly went to Korea without telling my parents. On my return, I booked the my emotions. him, which also affected
Even though I keep telling myself to stay rational and that these
Honestly, I’ve grown tired of the constant merchandise releases.
Looking back, I see those photo cards are just pieces of paper.
I realize that still feel a sense of distance makes me feel so envious.
felt truly happy!When exited the airport, I was stunned to see hundreds of fans waiting for alongside him to take photos. It was a bit chaotic, but he greeted me, and in that moment, same flight as him. After security check, saw him up close. Fans crowded around, running
him. Some had waited for 7-8 hours, but he took the VIP passage, and no one saw him.
I couldn’t help but wonder: is it more tragic to be a star constantly watched by cameras and fans, or to be a fan desperately running, crowding, and waiting for hours only to leave disappointed?
Both sides of this relationship seem to lose something—privacy and dignity.
Since 95% of my fangirling happens through a phone screen, buying merchandise uncomfortable and ashamed.
fandom duration：7 years
#veteran fan
#delusional fan
How to allocate money and time?
I allocate about of my money and time to supporting my idol and only to my daily life. fund my fandom by
The attitude of the people who oppose you：
andomf f he shame o "T
a fan is often seen as trivial or behavior. In traditional views, being shame about my idol-worship
In concert venues, can freely unproductive.
my fervor makes me feel extremely airport, being seen by strangers in typically relate to fandom, like the owever, in places that don't H express my admiration for my idol.
My mom strongly opposes my fandom.
She believes it's , and thinks that can afford such a hobby.
What does fangirling mean to you?
fandom duration：5 years
#industry professionals degree of fanaticism：
How has chasing idols changed your life?
opened my eyes to more possibilities completely changed my life
Chasing idols has , helping me overcome the shadows of betrayal by friends and school bullying. I also changed my dream and entered the entertainment industry. This has in life, making me feel more vibrant eager to explore this wonderful world .
What is your opinion on the distorted fangirling culture?
ose to ans to get c f orf ansign is an opportunity F
eirh en t h and , ansf eh ten meet t f s o e ido Th .
events h y spend money to attend t
Fangirling culture is shaped by the company’s .
Essentially, it’s all about managing products, and airports are just ambiguous guidance
another business location. Fans , pickups , so they .
For the company, extreme behaviors like sasaeng fans or airport riovah esist sasaeng be r onglyrst the idealized image. as it exposes idols' private lives, creating a gap between reality and
What‘s the ultimate outcome of fangirling?
My family and some social circumstances are beyond demystification and socialization opportunities for it to end.
escape from reality personal choice
my control, but the idol follow is my which makes me feel more at ease. Even if it's onesided, can still form a deep emotional connection, and it provides me with an
Only will end star chasing.
Demystification, a lack of trust, and having your own life are all
The K-pop industry’s endless exploitation them in albums to attract fans! clothes into pieces and randomly include
objectifying idols increasingly distorted methods of of idols, in pursuit of greater profits, has
Entertainment companies cut idols' worn waste well-printed albums eventually become but ish rom t f itsf uge pro h companies make ntertainment.Eotteryl ansignf inning a w f ances o h eir c h bums to increase t la ysicahp f arge number o ase a h ans need to purc F perform flattering actions physical contact eir names h remember t ll w s eir ido h oping t
on and spying on their private lives issues ogicaloh ead to psyc even ll ive norma l s to l or ido f e impossib privacy makes it f rampant invasion o ,ormationf t in higfl ,addresses s ido h y obtain t llegall ansf ome obsessive S
Fans were purely attracted to the talent and works of their ginhasC ratS of egnhaC ehT
The monetization channels of the fan economy have focusing more on the object of their admiration rather than the act of fandom itself.
Fans immerse themselves in the become more diversified, leading to the further
commodification of idols. , rather than mere idol worship.
k What forms will fandom ta act of fandom itself
e in the future?
Future speculation Design concept
In the future, idols, as the main figures in fan culture, establish their own kingdoms, no longer exploited by entertainment companies. They sustain the prosperity of their kingdoms through self-promotion, attracting fans to keep their realms flourishing. Fans, in turn, play various roles, each supporting their own "king."
Thus, I have envisioned a floating where each fan community transforms into a , ceaselessly operating to supply energy to the park's core. Yet, beneath its dazzling surface, this park is exceedingly fragile; a system sustained purely by "love." Should any part falter, the entire park will begin to unravel, gradually descending into collapse, and eventually, it will fall... amusement park lavish ride
Based on the characteristics and behaviors meanings and underlying relationships. of idols and various fan groups, I extracted key words and further categorized them, eventually abstracting their images into designs. The "movements" of each character in the animation and their positions relative to each other also reflect their Entertainment company exploits idols
ersona Appearnce Business capability Exploiting content
Idols primarily captivate audiences on stage, showcasing their exceptional talents in singing and dancing, while also boasting striking physical appearances. With the expert branding and packaging from their management companies, they present an idealized persona that mesmerizes fans, compelling them to invest their time and money in their beloved idols.
and harassment, causing serious disruption to the idol's personal life.
In fan communities, photocards are a highly circulated form of currency, with prices far exceeding their actual printing costs. Fans are extremely protective of photocards and cannot tolerate any flaws or scratches.
it hard to categorize them as private fans. name:
hater are individuals who display negative emotions or strong aversion toward a certain celebrity. They often post critical, attacking, or even insulting comments on online platforms, with the intention of belittling or undermining the person they dislike.
