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LIFEWAVE COMPLIANCE

Brand Partner Testimonial Checklist SECTION 01

Before You Write or Upload

01.1

Be honest & real. Share only your own experience—no exaggerations, no borrowed stories.

01.2

If you are given anything of value which includes free product please disclose in your testimonial.

01.3

No health/disease or drug-like claims. Our products cannot diagnose, treat, cure, or prevent disease.

01.4

No earnings promises (see Section 4 for compliant income mentions and EDS link).

SECTION 02

What To Include In A Compliant Testimonial

02.1

Clear disclosure of your role right up front: “I’m a LifeWave independent Brand Partner and this reflects my personal experience.”

02.2

Share your personal experience with how you use the products in your daily routine and how they support your general wellness and lifestyle. Please avoid any claims of disease or health outcomes based on the use of the product. “I enjoy the natural taste.” / “Easy to fit into my morning routine.”

02.3

Images/video that match your words (avoid “before/after” implying medical effect).

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SECTION 03

Compliance Best Practices & What To Avoid

03.1

Stick to personal experience and general wellness language.

03.2

Keep tone authentic (e.g., “very pleased,” “a great addition to my routine”).

03.3

Whenever you describe how a product fits into your wellness routine or supports your general well-being, you must include a wellness disclaimer because you’re implying a product benefit.

03.4

Place disclosures close to any mention of the LifeWave business or opportunity.

03.5

Double-check your content against the Product Claims Guidelines (link below). Avoid the following (including hashtags, graphics, images, videos, or audio; not an all-inclusive list): • Disease/medical terms or implications: pain, inflammation, stroke, arthritis, anxiety, COVID, diabetes, stem cells, stem cell activation, blood pressure, heart attack, cancer, autism, bronchitis, depression, insomnia, PTSD, virus, infection, immune system, wound healing, menopause, cellular regeneration, ADHD. • Drug comparisons or medical language: “cured,” “treats,” “works better than my meds,” “pain-free,” etc. • Investment/earnings hype: “financial freedom,” “quit your job,” guaranteed income, or any atypical claims. • Misleading reviews/engagement: fake reviews, bot likes, paying for testimonials without disclosure. Product Claims Guidelines (Backoffice) — use your region: • US: Backoffice → Resources → Account Management → Advertising Guidelines (US) — ↘ Advertising Guidelines (select applicable market)

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SECTION 04 04.1

If You Mention The Business Opportunity Always link to the Earnings Disclosure Statement (EDS) near any opportunity or earnings mention: ↘ Earnings Disclosure Statement (EDS)

04.2

Only refer to what a typical distributor can expect to earn. When in doubt, consult the Earnings Disclosure Statement.

04.3

No lifestyle promises unless strictly qualified and supported by the EDS. Example (Best practices): “I’m a LifeWave Independent Brand Partner. I work this part-time alongside my day job. Individual results vary; most earn a little or none. See our EDS for typical results: [↘ EDS Link].”

SECTION 05 05.1

SECTION 06

Easy Disclosure Templates (Place Close To The Testimonial) • • • • •

#IndependentBrandPartner #BrandPartner “I’m a LifeWave Brand Partner; this is my personal experience.” “#BrandPartner with LifeWave—opinions my own.” The testimonial is given by a LifeWave brand partner, who has a financial interest in promoting the product. • Disclosures must be clear, unavoidable, and next to the claim (not just in a profile or link-in-bio).

Fast Final Checklist (Post-Ready)

06.1

Truthful, personal, non-medical experience

06.2

Disclosure at the top or right next to the testimonial

06.3

No disease words, drug comparisons, or “works better than meds” language

06.4

No income hype; if mentioned, include ↘ EDS Link and typical results

06.5

Images/video align with text (no implied cures)

06.6

Backoffice Product Claims Guidelines checked for your region (see Section 3)

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SECTION 07 07.1

Friendly Examples You Can Model Product-only (OK): “I’m a LifeWave Brand Partner. I’ve enjoyed adding the Cellergize Morning and Evening supplements to my routine—simple for morning and night. The packaging is super convenient for travel.” Opportunity-lite (OK, with EDS): “ Success depends on your time, effort, and leadership skills.” “There is an opportunity to earn based on your efforts.” US Shortened Version Of Disclaimer For Use With Social Media And Media: “Results aren’t typical. Earning income takes time, effort, skill and consistency. There may also be business expenses. The average earnings for all Active US Brand Partners were $651 in 2024 before expenses. Details here: [↘ EDS Link]” Other Markets Shortened Version Of Disclaimer For Use With Social Media And Media: “Results aren’t typical. Generating meaningful earnings takes time, effort, skills and consistency. There may also be business expenses.”

SECTION 08 08.1

Helpful Tools & Where To Find More •

Product Claims Guidelines (Backoffice): use the link from Section 3.

•

Additional Resources: ↘ US Compliance Resource Center

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