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EPI C EN COU RAGEM ENT FO R YOU R N E X T GOAL

On With the Show: A Behind the Scenes Look at Bringing Broadway to Knoxville D E C E M B E R 2 02 3

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The Fight of His Life Introducing Max, East Tennessee Children’s Hospital’s 2024 Ambassador East Tennessee Children’s Hospital provided lifesaving care just moments after Max arrived into the world after suffering a stroke in utero. Throughout Max’s life, his family has experienced seasons of fighting and seasons of healing, seasons of hope and seasons of despair. We invite you to join in our Season of Giving to support children like Max and others like him who depend on the specialized care provided by East Tennessee Children’s Hospital. Your generous monetary gifts ensure that Children’s Hospital can help families receive state-of-the-art, high quality care close to home.

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December 2023 PUBLISHER

Marc Rochelson | marc.rochelson@citylifestyle.com

LIFESTYLE LETTER

More Merrymaking! We are so pleased to share our final issue of the year because it encapsulates everything we hold dear about Knoxville – its historic places, the community members who inspire us, our traditions, and so much more. Our cover story is one we’re proud of, not only because we’re excited about a stellar season of Broadway shows at the Tennessee Theatre, but also because we get to spotlight the local folks who make Broadway in Knoxville possible at all. We spent two days with Technical Director Tim Burns and Local 197 as they loaded in “Six,” the first of six shows coming to Knoxville this season. We stood in awe of the workload and the steadfastness with which everyone worked. We hope you enjoy what we learned. We also talked to John LaMacchia, who recently returned from a 93-day bike ride from Seattle to Boston. He’s done this before, but it was more than 40 years ago. At 66, John is looking to inspire others towards goals that feel unreachable. He pushed through all sorts of barriers – mental and physical – to achieve his goal, but the real reward is seeing others be encouraged. We hope that’s the case for our readers. Since it’s gift-giving season, we’re suggesting something you can’t wrap – core memory makers. Instead of buying more stuff, buy experiences for your family members, friends, and main squeeze. Stay local, or travel a little. Either way, take our ideas and run with them. As always, we’re grateful for our partners and contributors for offering good financial and legal advice, and showing us the true spirit of our vibrant Knoxville community. We love hearing from you, so please drop us a line or reach out on social media. If you have a story idea, let us know. If you’d like to partner with us, let’s talk! We hope you have a special and memorable holiday season, however you celebrate. Thank you for your readership.

EDITOR

Jennie Treadway-Miller | jennie.miller@citylifestyle.com PUBLISHER ASSISTANT

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Shawn Poynter, Bryan Justinski, Ben Finch, Saray Taylor-Ramon

Corporate Team CHIEF EXECUTIVE OFFICER Steven Schowengerdt CHIEF OPERATING OFFICER Matthew Perry EXECUTIVE DIRECTOR OF HR Janeane Thompson DIRECTOR OF FIRST IMPRESSIONS Jennifer Robinson TECHNICAL DIRECTOR Josh Klein AD DESIGNER Josh Govero LAYOUT DESIGNER Andi Foster

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Proverbs 3:5-6 West Knoxville Lifestyle™ is published monthly by Lifestyle Publications LLC. It is distributed via the US Postal Service to some of the West Knoxville area’s most affluent neighborhoods. Articles and advertisements do not necessarily reflect Lifestyle Publications’ opinions. No portion of this magazine may be reproduced in any form without written consent. Lifestyle Publications does not assume responsibility for statements made by advertisers or editorial contributors. Information in West Knoxville Lifestyle™ is gathered from sources considered to be reliable, but

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the accuracy of all information cannot be guaranteed.

DECEMBER 2023

inside the issue The Holidays & Giving Issue

F E ATU R E D

D E PA RTM E NTS

14 On With the Show!

Lifestyle Letter

City Scene

Business Monthly

Back Stage A RTS + C U LT U R E

Gift Guide ENT ERTA I NMENT

Our Town LI FE + C U LT U R E

Inspired By HEA LT H + WELLNES S

Money Matters FI NA NC E + LEGA L SE RV IC E S

Legal Compass FI NA NC E + LEGA L SE RV IC E S

Giving Back LI FE + C U LT U R E

Events

Behind the Scenes on Bringing Broadway to Knoxville

22 Give the Gift of Experience Prioritize Time with Loved Ones this Season

26 A Brief History of Knoxville’s Christmas Parades Reminisce with the Knoxville History Project

32 Epic Encouragement for Your Next Goal John LaMacchia Finishes Well

O N T H E C OV E R

Photography: Shawn Poynter The Tennessee Theatre

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On With the Show! BEHIND THE SCENES ON BRINGING BROADWAY TO KNOXVILLE

ARTICLE BY JENNIE TREADWAY-MILLER | PHOTOGRAPHY BY SHAWN POYNTER

B ACK STAGE | ARTS + CULTURE

Assistant Technical Director Dave Rasnake

Technical Director Tim Burns (right)

When the Tennessee Theatre announced its new Broadway line-up in April, subscriber numbers went up. Non-subscribers marked release dates for individual shows. The buzz was immediate. However, getting Broadway to Knoxville takes so much more than scheduling. It can take years to acquire a Broadway show, as in the case of “Wicked,” which took nearly a decade. So, how exactly does Broadway get to Knoxville? We went behind the scenes with the first show of the season, “Six,” to see what it takes to make it happen.

A RICH HISTORY The Tennessee Theatre opened on October 1, 1928, as a movie palace. With an occasional magician or small-stage performance, it was the big screen that stole the show. On November 1, 1930, footage of the Tennessee-Vanderbilt game was shown before a film — the first time fans saw moving images of UT football, long before games aired on television. For decades, the Tennessee Theatre was the go-to place for fresh entertainment for all ages. The Popeye Club hosted Saturday children’s shows. Disney’s first

feature-length cartoon, “Snow White and the Seven Dwarfs,” brought more than 70,000 people to the theatre in 1938. Over the decades, patrons enjoyed “The Wizard of Oz,” “Casablanca,” Elvis Presley’s “Love Me Tender,” and “To Kill a Mockingbird” amid peaceful protests over 1963’s segregation. As suburbia expanded in the 1970s, the Tennessee Theatre struggled, prompting it to close its doors off and on over the years with periodic updates. Still, it was recognized on the National Register of Historic Places in 1982. It became home to the Appalachian Ballet Company, the Knoxville Symphony Orchestra, and the Knoxville Opera, yet there were little funds for the overhaul it needed. The Historic Tennessee Theatre Foundation was formed in 1996 with two primary goals: to take care of the building and to share art with the community. The board of directors and employees chose to dream big, so they started studying what it would take to bring Broadway to Knoxville. The question then became How do we change the theatre without changing the theatre? CONTINUED >

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Members of Local 197 load carts on the lift.

RENOVATIONS AND RELATIONSHIPS “Broadway is important to modern programming,” says Executive Director Becky Hancock on a Behind the Scenes Tour for patrons on Sunday afternoon, October 29. She went on to impress upon the group, no doubt full of Broadway fans, that this was the way forward, that these high-caliber, highly recognizable performances would pave the way for the renaissance the theatre desperately needed. Making it happen required a major renovation, not only to update basic amenities, like the bathrooms, but to create a stage big enough to handle a Broadway show and to update load-in logistics. (At the time, carrying props through the front doors was the only way to bring in production pieces.) The team consulted architects and other experts who knew how to preserve historical places, discussing color palettes, textures, fixtures, etc. They made a plan. In 2003, after two years of fundraising, the Tennessee Theatre closed its doors and got started.

Mike Garl has been working as a stagehand since junior high school.

B ACK STAGE | ARTS + CULTURE

As the restoration and renovation took shape, so did the business plan. The board of directors hired A.C. Entertainment, now Live Nation, to take over operations of the venue, to be the people responsible for building those necessary relationships with producers in New York City. Now the task of getting Broadway to Knoxville was in the hands of A.C. Entertainment/Live Nation president Ted Heinig. “While the theatre was getting renovated, there was a lot of vision with the group and board. Once it reopened in 2005, it was capable of hosting larger concerts and most Broadway shows,” he says. “By 2007, we’d learned the process of booking Broadway, and I got started putting together the first season which opened in October 2008 – three shows of ‘Chicago.’ We had five other titles, but they’d have one or two shows. So, 12 shows in all, six titles total. Last year, we did six titles, a week of each, plus two weeks of ‘Hamilton,’ so there were 56 shows in all and they were sold out. Last year was the best ever.” Success does not equal ease. In fact, it can take years of building relationships with producers, inviting them to Knoxville to tour the venue, negotiating schedules and financial terms, to acquire a show at all. When “Hamilton” first hit the stage in NYC, Ted wasted no time. “Producers will launch a show on Broadway. If it does well, they’ll get a touring producer and take it on a national tour. That cast is different from the Broadway cast, as is the touring business,” says Ted. “So, from 2014 to 2021, I was working on getting ‘Hamilton.’ That was a real benchmark for Tennessee Broadway. We doubled our subscribers, and there was a lot of excitement. We were lucky. When they played our venue, they said it was the smallest theatre they’d played, but it was still impressive, especially when you factor in how much the show can gross.” Ted, along with Jonathan Felix, his “right-hand man,” serves as the face of the Tennessee Theatre to producers in New York City. There’s a whole team behind them who help make it happen, but the relationships begin with these two. “There were no expectations before, but now there are high expectations. We must find the shows and put the puzzle pieces together. The process is exciting, and it’s one of the most fulfilling things I do with my job,” says Ted. “It’s a close-knit network, and it takes time to develop trust with these agencies. We’re lucky to have broken through and gained credibility to thrive.” CONTINUED >

Susan Herrera (left), wig master, with Kelly Flanagan, hair and makeup supervisor for "Six."

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THE LOAD IN Tim Burns’ father was a projectionist, the guy who operated the motion-picture projector long before it all went digital. The family moved from Ashland, Kentucky, to Knoxville in 1949, and when Tim attended Bearden High School in the mid-70s, he was pleased to learn they offered a credit in technical stagecraft. From his earliest years, he was bitten by the theatre bug and had an affinity for lighting, a taste he still has. “I love old movie palaces. I’ve been a student of architecture and the builders and what they were trying to achieve. It’s helped me recreate the way movies are supposed to be seen,” Tim says, then, “Dad taught me to never let the public see a blank screen.” “He wants his house lights done a certain way, too,” adds Dave Rasnake, assistant technical director. “He wants to preserve the historic nature of the theatre. He’s faithful to that.” Tim has been the Technical Director for decades and is the guy most likely able to draw the entire building in detail blindfolded and then tell you how much all of it costs to maintain. He was an integral part of the renovation, not only for logistical reasons but because he cares deeply about maintaining the quality, beauty, and magic of the theatre. While he loves Broadway shows (his favorite is “Les Misérables”), Tim has a special affinity for when the theatre functions like those old movie palaces. Since starting his career at the theatre in 1979, he’s endeavored to achieve what the board agreed was necessary – to update the space without losing what makes it special – and doing it solo. Only in the last few years has he had a staff. Tina Cepeda, staff technician, rounds out the trio. If getting Broadway to Knoxville starts with Ted, getting Broadway in the building starts with Tim. He puts in a request to Local 197 of the International Alliance of Theatrical Stage Employees, Moving Picture Technicians, Artists and Allied Crafts (IATSA) for the number of stagehands he needs. For “Six,” he booked 56 stagehands and one wig master from Local 894, the wardrobe union – costume, hair, makeup, etc. These are local folks, IATSA members who travel between Knox, Blount, and Sevier counties for the physical set up and take down of concerts, plays, conventions, and more. There are professionals, such as the Head Carpenter and a Wardrobe Supervisor, who travel with the shows, but it’s these hard-working, local people who put together the pieces and largely go unnoticed by the audience. While the star of the 2003-2005 renovations might be the bigger stage, nothing can compare to the operational importance of the lift. Pushers load carts and boxes onto the lift Tetris-style, then someone yells, “LIFT!” and a stagehand overhead pushes the button. On this night, that stagehand is Mike Garl, who’s worked in theatre since he was in junior high school.

B ACK STAGE | ARTS + CULTURE

It moves slowly but efficiently from the ground floor to stage level, where a team is waiting to unload it. Up and down the lift goes all evening and again the next morning, a far more efficient way than bringing props in through the front door. “Six” opened on Tuesday night, October 31, and load-in began the night before. The stage was stripped of everything but the battens hanging overhead. By noon the next day, the entire stage was ready, wardrobe was styling the wigs, and lighting was getting aligned. Like elves in the night, one day the stage is empty, and the next day, it’s ready for opening night. When the show closes, Local 197 returns for load out, followed by what’s called an “idiot check,” a detailed walkthrough to make sure nothing is left behind. “It’s a quintessential New York City experience in Knoxville,” says Tim. “You can park downtown for free, then walk to dinner to one of the many wonderful restaurants we have here. Then, you see a Broadway show, and after, walk to get drinks somewhere else.”

When Tim talks about the theatre, be it the renovation or the audience experience, he is smiling. He loves his job. He wants others to love the theatre the way he does.

ON WITH THE SHOW The Tennessee Theatre turns 100 on October 1, 2028, and they’re already talking about how to celebrate. In the meantime, Ted and his team are putting together the pieces for future seasons of Broadway but take it from us – don’t ask them what they’re working on. They are a tight-lipped bunch, and for good reason. The growing excitement and anticipation in the community only fuels them. Still, we tried. No matter who we asked, nor how many times we asked, all we got were shaking heads with knowing grins and bright eyes. They sure know how to hold an audience. Become a subscriber, buy tickets for a show, and learn more at www.TennesseeTheatre.com

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A Brief History of Knoxville’s Christmas Parades

1935 Santa Claus Parade float, McClung Historical Collection

1928 Santa Claus Parade, Tennessee Archive of Moving Image & Sound, Schmid Family Film Collection

O UR TOWN | L IFE + CU LTURE

ARTICLE BY PAUL JAMES

Parades of all kinds were popular in Knoxville in the late 19th and early 20th Century: circus parades, bicycle parades, Labor Day Parades, Memorial Day parades, and even the University of Tennessee held Carnival Days throughout the downtown area. By the mid-1920s, the increasing popularity of the Christmas season created a strong desire for Knoxville to host its first Christmas-themed parade. In 1928, the first “Santa Claus Parade” featured 31 local merchant floats decorated based on nursery rhymes and fairy tales that proceeded along Gay Street at Main Street north to Fifth Avenue. Bringing up the rear, a family of Eskimos and a team of reindeer led Santa Claus in his sleigh. Two years later, the festivities were accompanied by a grand municipal Christmas tree while Santa rode in a red and green airplane – highly appropriate given the recent opening of McGhee Tyson Airport, then on Sutherland Avenue in Bearden. By 1934, clowns and masked characters with animal heads and strange faces appeared in the parade. Christmas lights and extravaganzas were tabled throughout the economically restrained WWII years, but a desire to return to normality prevailed. Likely taking a cue from the famous Macy’s Thanksgiving Day Parade, Knoxville began to include helium-filled balloons in its parades. In 1946, several of these new balloons were described in the Knoxville News-Sentinel: “Pete the Pirate – with one good eye and a great big dagger right in his teeth will come all the way from the South Seas” and “Slimy the Serpent – he’s big and round and as long as a house. But you needn’t

be afraid of him, ‘cause he’s the friendliest, funniest serpent in the whole world.” A two-headed tomcat named Tobo also joined the menagerie! The 1947 parade was held on Halloween due to a problem with scheduling – organizers couldn’t book the helium balloons for any November or December dates as other cities had already beaten them to the punch. Once they arrived, the character balloons were inflated across the river on Mimosa Ave near the south end of the Gay Street bridge before being pushed into position for the start of the parade by the Courthouse. Knoxville Boy Scouts manhandled the balloons, which were towed along on trailers with nine of them wishing the spectators “M E R R Y X M A S.” Two years later, Boy Scouts also pulled along a jaunty 80-foot-long dragon that had joined the proceedings, which the Knoxville Journal described as a “long-tailed Whazzis!” The year 1951, however, marked a sea change for the annual Parade, with more than 20 floats representing Knoxville communities, in essence creating a pageant around the telling of the famous poem, ‘Twas the Night Before Christmas. The Chamber of Commerce arranged for that parade to be filmed in color, which was shown at various civic events around town leading up to the Christmas holiday. In 1960, the festivities evolved yet again. Multiple Christmas trees decorated the “Promenade” – a new development behind the 400 block of Gay Street, designed to attract an ever-growing number of automobile owners to park directly behind the stores and enter them from the rear. Meanwhile, over on Market Square Mall, a Santa Claus and reindeer display, along with a 40-foot Christmas tree, took center stage. Five or six of the best-decorated floats were positioned there after the usual parade. City officials developed a completely new idea in 1966: A Christmas pageant with stationary exhibits conveyed the now-timeless Christmas story in front of the Civic Auditorium. Interest from communities was initially lukewarm, but enthusiasm increased leading up

Teddy Balloon, 1950 Santa Claus Parade Tennessee Archive of Moving Image & Sound, Paulette Shanklin Film Collection

Santa Claus, 1950 Santa Claus Parade Tennessee Archive of Moving Image & Sound, Paulette Shanklin Film Collection

The Knoxville Christmas Parade continues to this day – this year it’s scheduled for Friday, December 1 at 7 p.m.

to Christmas. Three years later, thousands braved the cold to hear the Christmas story there on a larger scale. Mary Costa, the Knoxville-born, acclaimed Metropolitan Opera singer, and the popular voice of Disney’s 1959 animated film Sleeping Beauty, sang traditional songs accompanied by an 80-member choir. CONTINUED >

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By the 1970s and early 1980s, floats and marching bands were stalwarts of the Christmas parades. Heavyweight Boxing Champion Big John Tate marshaled the parade one time with City Mayor Randy Tyree riding in a horse-drawn carriage. That one also featured more than one hundred “units” including majorettes from Nashville and Chattanooga, local school bands, cheerleaders, motorcycles and even a few clowns. But Santa must have wished for a quick return to the North Pole during the heatwave of 1982 when temperatures reached up to 80 degrees. In one form or another, Knoxville’s Christmas parades have been spreading joy and good cheer for almost 100 years now. These days, the Citysponsored “Christmas in the City” is a month-long series of events, including Christmas at Chilhowee Park, Holidays on Ice on the Market Square rink, and a Christmas-themed bike ride, Tour-De-Lights. And, of course, with its rich and fascinating history, the Knoxville Christmas Parade continues to this day – this year it’s scheduled for Friday, December 1 at 7 p.m.

This article is based on a chapter from the second edition of A Knoxville Christmas written by Jack Neely with contributions by Paul James and is available from Knoxville HistoryProject.org, Union Ave Books, the East Tennessee History Center, and other local bookstores and gift shops.

O UR TOWN | L IFE + CU LTURE

The Knoxville History Project is an educational nonprofit that researches, preserves, and promotes the history and culture of Knoxville, Tennessee. Donations to support KHP’s work are always welcome and appreciated. Learn more at KnoxvilleHistoryProject.org

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Engel & Völkers Knoxville 11347 Parkside Dr. . Knoxville . TN, 37934 865.221.8601

©2022 Engel & Völkers. All rights reserved. Each brokerage independently owned and operated. Engel & Völkers and its independent License Partners are Equal Opportunity Employers and fully support the principles of the Fair Housing Act.

CINDY KRAUS

Local, Family-Owned Salons for Over 45 years

Savor It Well, ready or not, the holidays are here! There’s always a lot going on this time of year, and you can either crumble under the long checklist of “must do’s” or make it a time to observe, reflect, and soak it all in. Since the world feels increasingly negative, I’m going to encourage you to go against the grain and look at all the positives this holiday season. Enjoy it! (Whether you want to, or not!) If you’re like me, you still get a wonderful feeling of joy and nostalgia when you walk through the neighborhood, smell the wood-burning fireplaces, and imagine the kids (or grandkids) coming over to certain houses for Christmas. Funny enough, as my wife and I walk the neighborhood, we label houses like the “postcard-perfect-Christmas-grandparent house!” So, even though you may be tired of hearing the same five songs sung by 30 different artists nonstop for nearly 2 months, I want to encourage you to take a breather and enjoy all the stuff that makes it good! Here’s my short list of what’s great about Christmas, and hopefully you will make your own!

Ross with the office elf!

Family: Sure, they can be crazy, but with a few exceptions that’s what makes them fun! Just think of all the fun stories you can tell your co-workers when it’s all over! Music: We all know the few Christmas songs played continuously everywhere we go, so I encourage you to go to a choir concert at a church or even a school. Even if they’re far from professional l want you to appreciate it for what it is. And if something goes wrong, well, that makes it more fun!

Jess Howard

Lights: Wow! Some people go all out on this! There are several people in my neighborhood who actually hire companies to put up and take down (thank you!) Christmas lights. My wife loves seeing them, so thanks to all of you who make the effort (or the payment) to make that happen! Friends: Let’s be real. This is a time where you see people that you haven’t seen in years…and it’s awesome! Soak it up. Just go to the event. Gifts: Honestly, the best gifts are a note that tells people what you love and appreciate about them! I’m sure kids will disagree, but even the cheapest gift that says, “I thought of you” is enough.

Renee, a guest at our Emory Road salon, spreads cheer- or mischiefdressed as the Grinch!

Several of our salons collect items for Toys for Tots. Pictured here is our Emory Road Salon.

Don’t spread the debt, spread the love! And for those of you that don’t know, it’s actually a celebration of Jesus’ birthday! All this to say, “Savor it!” Enjoy the crazy, enjoy the family, and the music. Savor all of it! Oh, and if you’re looking for a place to get your hair done- we’d love to see you!

Our Center Park salon will have a Christmas tree up with tags labeled with various items needed for the Compassion Closet. Guests can return purchased items to the salon.

Stop By One of Our 8 Salon Locations Center Park · Forest Park · Fountain City · Emory Road · Powell · Oak Ridge · Maryville · Morristown

www.RossTheBoss.com

Epic Encouragement for Your

Next Goal

ARTICLE BY JENNIE TREADWAY-MILLER PHOTOGRAPHY BY BRYAN JUSTINSKI

I NSP IR E D BY | HEA LTH + W E LLNE S S

More than forty years ago, when he was 22 years old, John LaMacchia rode his bike across the United States, from the west coast to the east. It was a random spark of an idea. He asked his friend and co-worker, Dave, if he wanted to join him. There was a pause, followed by, “Yeah, that sounds good.” They had no plans, and they didn’t train. They just… left. “There was no real motivating factor,” says John, now 66. “It was just to see if I could do it. We started south of San Francisco, dipped our wheels in the Pacific, and rode 56 days to Asbury Park, New Jersey, and then dipped our wheels in the Atlantic. It was extraordinary.” After he recovered, the thought of doing it again lingered. Time passed, years, then decades, and John and Dave kept in touch. Every so often they’d talk about going again. And then, last year, John decided it was time. He was 65 years old and in excellent

shape. He called Dave, just to double-check, but Dave offered a firm no, saying he’d meet up when John cycled through Ohio where he lived. “Dave’s a remarkable guy,” says John, laughing. “I understood his reasons. I chose to do it solo because, for me, it would be far safer. This ride was so intense and dangerous that I had to have total concentration. It would be better for my mind.” At Senior Financial Group, John helps senior citizens navigate Medicare so they’re financially sound. It wasn’t lost on him that taking on a goal such as this – to bike solo from Seattle to Boston at 65 years old – was an eye-opener. But, he was determined to encourage his clients by tackling this feat after signing onto Medicare himself in September 2022. The first time John cycled across the country, he and Dave took what’s called the Middle Route, the TransAmerica Trail that takes adventure seekers from Astoria, Oregon to Yorktown, Virginia. This time,

he would go with the Northern Tier, which begins at Anacortes, Washington and ends at Bar Harbor, Maine. However, John arranged for his tour to end in Boston since his oldest son, also named John, lives there. (His other two sons, Pierce and Michael, live in Knoxville where they run the family business, K Brew.) “I couldn’t afford to second-guess myself. I laid it out on the line with so many people. You can’t make those proclamations and then quit, or at least, I can’t,” says John. “If I’d had an injury or something significant, I’d have to stop, but there’s already so much I’d done – the plane ticket, getting my bike and equipment out there, securing the sponsors, etc. It wasn’t last minute. I’d worked hard for a year and a half to set it up, so the week before, I was ready.” On June 28, 2023, John woke up in a little coastal town in northern Washington, packed up his supplies, readied his bike and his mind, and got on the road for what CONTINUED >

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I NSP IR E D BY | HEA LTH + W E LLNE S S

“IT WAS AN INCREDIBLE FEELING – OUT OF BODY. DID I REALLY JUST DO THAT? THAT WAS MY FIRST THOUGHT... AND THEN, I WONDERED WHO I’D INSPIRE, THE PEOPLE WHO MAY BE ENCOURAGED TO DO SOMETHING EPIC.” -JOHN LAMACCHIA

ended up being a 93-day journey across the northwestern states and through the Midwest. After a few days’ ride with Dave in Ohio, John cycled through New York to Massachusetts. He was sure to dip his wheels in the harbor to make it official. “I only started feeling relief when crossing the Ohio border to meet Dave. It had been so difficult crossing the Cascade Mountains in Washington that I was 13 days behind schedule. I was feeling the pressure, but once I’d made it to Syracuse, I thought, I can make this. All I had to do was get through New York.” The trip, as one would expect, was filled with highs and lows. Though he planned to camp along the way, sometimes the weather presented a challenge. There was a particularly hard day in North Dakota when the rain was so punishing, and the roadside options were too few, that John accepted an offer to be driven to the nearest motel. “I said yes immediately,” says John. “I’d learned, or what I was forced to learn, is that when you’re in a difficult situation, if you’re standing there with no options, I was forced to learn that the only way forward was through. I had people parachute into my life in moments of immediacy to help me. It felt like cheating, but I was out of options. He drove me to a tiny motel about 40 miles away.”

John experienced everything you could imagine – exhilaration, isolation, a sense of wonder, physical strain, and, the most challenging of all, mental and emotional fatigue. On October 1, as Boston came into view, knowing his family was there, along with a professional photographer poised to capture the moment, John pedaled with fervor. Everything had aligned, and suddenly those extra 13 days didn’t matter at all. “It was an incredible feeling – out of body. Did I really just do that? That was my first thought,” he says. “And then, I wondered who I’d inspire, the people who may be encouraged to do something epic. I fulfilled an objective, so there was a real sense of victory.” Yet, John doesn’t want his accomplishment to be his own. The second part is crucial – the encouragement, the inspiration – and part of that includes raising awareness for three local organizations dear to him: Alzheimer’s, the Thompson Cancer Survival Center, and the Cerebral Palsy Center. “Everyone thought it was a pipedream at my age, that I should be home watching ‘Andy Griffith’ – and I like Andy Griffith!” John says, laughing. “If you ask me today would I do it again? No, but I’ll probably feel differently later. If I do it again, I’d do the Southern Tier.” Learn more at DoYourEpik.com.

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I F YO U A R E READING THIS... S O I S YO U R B E S T C L I E N T.

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Happiness Turns Blue

ARTICLE BY MELISSA BALLARD, CFP® | PHOTOGRAPHY BY BEN FINCH

M ON E Y M AT T E R S | FINANCE + LE GAL S E RVI CE S

The popular Netflix documentary, “Live to 100: Secrets of the Blue Zones,” shares stories of centenarians from around the world and their lifestyle secrets that lead to longevity. These areas of the globe where centenarians are concentrated are called “blue zones.” In his book, “The Blue Zones of Happiness,” Dan Buettner, the National Geographic author and host of the Netflix documentary, takes his research further to identify the areas of the world where the happiest people live. I don’t know about you, but secrets to living to 100 don’t intrigue me as much as secrets to happiness. What’s the point in living to 100 if you’re not happy, anyway? There is inspiration in all the blue zone stories, but the Costa Ricans stole my heart. Maybe it’s the full-of-life José, the 100+ year-old cowboy who hops on the back of his horse more gracefully than I would have at age 20. Or perhaps it’s Zuniga, an avocado vendor, who won the lottery and gave it all away insisting when once again broke, “I couldn’t be happier.” Buettner notes that Costa Ricans “don’t get into the trap of overworking, overspending, and under-socializing.” Americans could surely take some lessons from the Costa Ricans in those areas. Additionally, they foster a culture of generosity they call Dios se lo paga, or “what you give in this life, God will pay back in the next.” It’s easy for us to fall into the trap of believing that financial security = happiness. But we all know it’s simply not true. Are there financially secure happy people? Sure. But there are plenty of unhappy wealthy people and vice versa.

In addition to the blue zones study, there are many other studies that support and explore the link between generosity and happiness. A recent study published in Nature Communications conducted by scientists from Zurich University found that the amount of generosity doesn’t influence the corresponding increase in happiness. Said differently, you don’t have to give a fortune away to experience an increase in happiness. The study found that even thinking about being generous increased happiness as measured by brain activity. Similarly, Buettner doesn’t suggest that one must give a certain percentage of their annual compensation away to increase their happiness. Simply helping someone in a time of need or over-tipping your waiter will make a world of difference to your well-being and to the morale of our community. In this season of giving that can sadly bring stress, and for many, the opening of old wounds, perhaps taking a lesson from the Costa Ricans’ culture of generosity would do us some good. Whether it’s the gift of resources in the monetary form or in the form of our time, the research is clear—generosity does increase happiness. So why not give it a shot? PYA Waltman Capital, LLC (“PYAW”) is an investment adviser registered with the U.S. Securities and Exchange Commission. Registration does not imply a certain level of skill or training. More information about PYAW’s investment advisory services can be found in its Form ADV Part 2, which is available upon request. PYA-23-44

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The Power of Trademark Protection In today’s fiercely competitive business landscape, protecting your brand isn’t just a luxury; it’s the key to maintaining your brand’s integrity, sustaining your business’s growth, and preserving the legacy you’ve worked tirelessly to create. Your brand is the essence of your business, the symbol of your quality, and the embodiment of your reputation. It’s what sets you apart and keeps your customers coming back.

Many clients frequently inquire about obtaining a trademark for their business model and strategic plan. The decision to pursue trademark protection is a pivotal one, with implications for brand recognition, competitive advantage, and legal safeguards. To determine if trademark registration is appropriate for their unique circumstances, clients should start by answering the following questions:

SAFEGUARDING YOUR BUSINESS’S LEGACY

ARTICLE BY MITAL D. PATEL | PHOTOGRAPHY BY SARAY TAYLOR-RAMON

L EGA L C OM PASS | FINANCE + LE GAL S E RVI CE S

• Does your business have a unique and distinctive name, logo, slogan, or other branding elements? Are these assets you want to protect from unauthorized use? • Does your name, logo, slogan, or other branding element have a risk of infringement? Is your brand unique in an often-saturated industry? Do you need to set yourself apart from your competition, or are you trying to protect the reputation of your business? • Is your business growing and expanding into new regions, states, or countries? Is growth on the horizon? Do you plan to launch new products or services under your brand? • Do you operate online, whether through a website or social media, and is your brand a significant part of your online presence? Do you want to safeguard your brand from online threats, such as domain name disputes and cybersquatting? • Do you have longterm plans for your business, including potential franchising? Are you seeking investors, partners or financing, or does your industry have specific regulations and standards that would require trademark protections?

In addition to the household names, there are numerous other elements tied to a brand that can be trademarked. For instance, beyond the Nike swoosh logo is a unique and memorable slogan like Nike’s “Just Do It.”. The brand identity of Apple extends beyond its logo to encompass its sleek and minimalist packaging design, which is also a trademark. When you hear the distinct chime when starting up your computer, that sound, too, is trademarked. The Tiffany & Co. brand is not only known for its iconic blue color but also the name itself, which is a trademark. Consider Disney, whose beloved characters like Mickey Mouse are not only recognized by their likeness but also by their names, both of which are trademarked. What about your domain? Amazon. com, is not only a widely recognized domain but also a well-known trademark. It has almost become synonymous with online shopping. While the more famous trademarks are helpful examples in understanding the vast amount of trademark protections available to you, keep in mind that these trademark protections are not exclusive to corporate giants. Regardless of your business’s size, trademarks are indispensable tools for establishing a unique identity, building brand loyalty, and safeguarding against potential infringements. They offer a competitive edge, inspire trust among customers, and serve as a foundation for growth and expansion, making them a vital asset in the journey of every business, no matter its scale. The legal process of obtaining trademarks is intricate, involving thorough research and precise documentation to ensure uniqueness. To navigate the process and reduce the risk of rejection, a trademark attorney’s assistance can be invaluable, from mitigating infringement risks to strengthening a brand’s position in the marketplace.

“Your brand is the essence of your business, the symbol of your quality, and the embodiment of your reputation.”

Navigating these questions serves as the guide for many business owners in determining the suitability of trademark protection for their brand. Then comes the legal analysis of factors dealing with your brand like distinctiveness, non-generic nature, and ensuring that it is not confusingly similar to existing trademarks. Many business owners are familiar with the more typical trademark names they encounter in daily life, such as globally recognized brands like CocaCola, Nike, or Apple. These well-known examples often come to mind when considering trademark protection. However, what many clients may not realize is the expansive array of options available when it comes to trademark registration.

TriAmicus Law, PLLC (865) 217-1154 www.TriAmicusLaw.com

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The City Lifestyle

Giving Campaign

2023 46

G IV IN G BAC K | L IFE + CULTURE

“

This Giving Campaign is all about personally impacting the lives of people we know with an unexpected check in the mail just to say that someone thought of them this holiday season.”

The annual City Lifestyle Giving Campaign is in its 4th year. Last holiday season we gave away over $300,000 to help 116 individuals and families in need, but we need your help to make it happen again this year. With nominations flooding in from community members and leaders such as judges, police officers, teachers, nurses, social workers, mentors and readers like you, we were able to reach people who might otherwise go unnoticed. Perhaps you know of a single parent struggling to provide for their family, an elderly person who has experienced loss, someone enduring a health issue, a co-worker suffering a sudden, unexpected tragedy or a neighbor with a financial hardship who has fallen between the cracks of getting assistance. Chances are you know someone with a specific need, even if no one else does. “We believe in giving back and serving the communities where we live in a real and tangible way,” says Steven Schowengerdt, CEO and founder of City Lifestyle. “This Giving Campaign is about personally impacting the lives of people we know with an unexpected check in the mail just to say that someone thought of them during this holiday season.” “We believe God has blessed our company with continued success, so we in turn want to be a blessing to others,” Matthew Perry, President of City Lifestyle adds. City Lifestyle has also enacted an internal giving program whereby every employee in the company receives $100 to give away to someone in the community. “The idea is to encourage our employees to keep giving on their own,” Steven says. “Taking care of one another and blessing others is truly rewarding and it perpetuates a cycle of giving. It’s extremely important to me as a person and as a company to foster a culture of generosity.”

Scan Code to

Nominate Nominations accepted Nov. 27 – Dec. 10, 2023

Follow @CityLifestyle on Instagram for reminders! To submit a nomination, follow @CityLifestyle on Instagram and fill out the form found in the bio link. All entries will be read, and because this is not a raffle, there is no need to nominate someone more than once. The amount given to each recipient will be based on need. All nominations and recipients will be kept confidential. D ECEMB ER 2 0 2 3

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Merry Christmas

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DECEMBER 2023

events A curated selection of the most intriguing upcoming events in our area.

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2023 WIVK Christmas Parade

GAY STREET | 7:00 PM Bands, dancers, lighted floats, characters and Santa Claus parade down Gay Street and bring fun holiday spirit to all! The Parade will start on Gay Street at Main Street ending at Magnolia.

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The Nutcracker

KN OXVILLE CIVIC AUDITORIU M A ND C O L I S E UM | 7 :0 0 P M Celebrate the holidays with one of our favorite traditions -- The Nutcracker! This season, the Appalachian Ballet Company presents The Nutcracker with the Knoxville Symphony Orchestra. Tickets are available through Ticketmaster.

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Jagged Little Pill

T EN N ES S EE THEATR E | 7:30 P M Joy, love, heartache, strength, wisdom, catharsis, LIFE—everything we’ve been waiting to see in a Broadway show— is here in the exhilarating, fearless new musical based on Alanis Morissette’s world-changing music. There are eight shows to choose from. Visit TennesseeTheatre.com to get your tickets.

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The Gatlin Brothers "Country and Christmas"

BIJ OU THEATRE | 7:30 PM Larry, Steve and Rudy -- the Gatlin Brothers -- are Grammy award-winners who have dazzled audiences for more than sixty-seven years. Come celebrate the holidays with their Christmas special.

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Pentatonix

T HOMPS ON -BOLIN G AREN A | 7 :30 P M Pentatonix, the a cappella group, are bringing their Most Wonderful Tour of the Year to Knoxville. Tickets are on sale now through Ticketmaster.

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A Charlie Brown Christmas Live on Stage

KN OXVILLE CIVIC AUDITORIU M A ND C O L I S E UM | 6 :0 0 P M Everyone’s favorite holiday classic comes to life in a spectacular new touring production. Adapted from Charles M. Schulz’s timeless story, and featuring the music of Vince Guaraldi, "A Charlie Brown Christmas: Live on Stage" is a present for the whole family. Join Charlie Brown, Snoopy, Lucy, Linus, and the whole Peanuts gang as they sing, dance, and learn the true meaning of Christmas.

Want to be featured?

Get in touch by heading over to our landing page to connect: CityLifestyle.com/WestKnoxville

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