West Knoxville, TN December 2021 by City Lifestyle

D E C E M B E R 2 02 1

All I Want for Christmas: Luxury Within Reach TR AV E L

L IVE P U R A VI DA I N C O S TA RI CA T H IS WI N T ER F O O D + B E V E R AG E Q& A WI T H O L D E VI RD EN ’ S T EN N ES SEE PEPPER C O M PAN Y A R T S + C U LT U R E K N OX VI L L E H IS T O RY P R OJ EC T ’ S SH O EB OX C O L L EC T I O N

Warm Wishes

FROM OUR FAMILY TO YOURS

Robert Threlkeld

Keller Williams Signature 4823 Old Kingston Pike 320 - Knoxville, TN 37919 robert@threlkeldhomes.com - 865-588-9300

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LIFESTYLE LETTER

DECEMBER 2021 PUBLISHER

Marc Rochelson | marc.rochelson@lifestylepubs.com EDITORIAL COORDINATOR

Warmest Holiday Wishes from Us to You

Jennie Treadway-Miller | jennie.miller@lifestylepubs.com

WHEN WE STARTED PLANNING THE DECEMBER ISSUE, WE KNEW WE WANTED

Evan Deuvall

A CREATIVE WAY TO SHARE LUXURY GIFT IDEAS WITH OUR READERS. The

L AYO UT DESIGNER

answer came easy: Why not jump in ourselves and have a little fun? We reached out to some of our partners and community members, asked for their best suggestions, and, with items in-hand, off we went to Lakeshore Park for the photo shoot. It was great fun, but we couldn't have done it alone. Many thanks to the folks at USI Motors for the stunning Bentley, M.S. McClellan for the glorious outerwear, Fountain City Jewelers for the dazzling jewelry and watch, Knoxville Room Service for the whiskey and cigars, and My Personal Gardener for the perfect elements to create a gorgeous holiday wreath. Thank

COPY EDITOR

Patricia Broyles AD DESIGNER

Zane Smith CONTRIBUTING WRITERS

Jack Neely, Paul James, Amy Campbell-Rochelson, Hannah Mauldin and Aaron Nolan, Mital Patel CONTRIBUTING PHOTOGRAPHERS

Shawn Poynter

you all for helping us pull together an extra-special holiday gift guide. By the way, if you need ideas for stocking stuffers, consider a spice collection from Olde Virden's Tennessee Pepper Company. (The four-pack chili pepper blend set makes a great party gift!) For more info on Olde Virden's, check out this month's Tennessee Farm Podcast Q&A with Allyson and Chris. Go online for the full story. If you're looking to warm up this winter, then, boy, do we have a travel destination for you. Costa Rica was one of the first countries to reopen to international travelers last year, and they've continued to make way for tourism since it's essential to their economy. Reserva Conchal is a private community on the Pacific Coast in the northern Guanacaste region.

CORPORATE TEAM CHIEF EXECUTIVE OFFICER Steven Schowengerdt CHIEF SALES OFFICER Matthew Perry CHIEF FINANCIAL OFFICER DeLand Shore

Tucked away on the 18th hole of the Robert Trent Jones golf course is Casa Breeze, a

ART DIRECTOR Sara Minor

spacious, luxury five-bedroom home you simply have to see to believe. Leave all your

OPERATIONS DIRECTOR Janeane Thompson

cares behind and retreat to a tropical paradise this winter. You won't regret it.

AD MANAGER Chad Jensen

As always, we are proud to offer a peek into Knoxville's history through our recurring

REGIONAL SALES DIRECTOR Eric Williams

Shoebox Collection with Jack Neely and Paul James. We are so grateful for their

WEB APPLICATIONS Michael O’Connell

contribution each month. Don't forget to check out the legal and financial advice from our experts, TriAmicus and PYA Waltman. Friends, we are overwhelmed with gratitude for how you've supported and encouraged us with this beautiful publication. Please shop and support our advertisers,

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ON THE COVER Marc and Amy are decked out in outerwear from M.S.

McClellan,

jewelry

from

Fountain City Jewelers, and a 2017 Bentley courtesy of USI Motors.

PHOTOGRAPHY BY SHAWN POYNTER. 4

West Knoxville Lifestyle | December 2021

Affectionately,

Marc and Amy, Publishers

CityLifestyle.com/WestKnoxville

SOUTH CAROLINA | TENNESSEE | TEXAS | VIRGINIA | WASHINGTON

Proverbs 3:5-6 West Knoxville Lifestyle™ is published monthly by Lifestyle Publications LLC. It is distributed via the US Postal Service to some of the West Knoxville area’s most affluent neighborhoods. Articles and advertisements do not necessarily reflect Lifestyle Publications’ opinions. No portion of this magazine may be reproduced in any form without written consent. Lifestyle Publications does not assume responsibility for statements made by advertisers or editorial contributors. Information in West Knoxville Lifestyle™ is gathered from sources considered to be reliable, but the accuracy of all information cannot be guaranteed.

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INSIDE THE ISSUE DECEMBER 2021

FEATURES 10 Live Pura Vida Plan a Luxurious Winter Getaway to Casa Breeze at Reserva Conchal in Costa Rica

14 Holiday Gift Guide: All I Want for Christmas Luxury Within Reach

20 December Shoebox Collection The Knoxville History Project Continues Its Series On Little-Known Photographs Submitted By Locals

34 Tennessee Farm Table Q&A The Brand New Olde Virden’s

10 14

Tennessee Pepper Company Artisanal Food Market

DEPARTMENTS 4

Lifestyle Letter

Travel Destination

Local’s Choice

20 Times Past 26 Legal Compass 30 Financial Buzz 31

Realty Report

32 Giving Back 34 Locals Only

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TRAVEL DESTINATION

Live Pura Vida

ARTICLE AND PHOTOGRAPHY BY JENNIE TREADWAY-MILLER

PLAN A LUXURIOUS WINTER GETAWAY TO CASA BREEZE AT RESERVA CONCHAL IN COSTA RICA

TUCKED AWAY ON THE PACIFIC COAST IN COSTA

directly to Liberia, a McGhee-Tyson-sized airport centrally

RICA’S NORTHERN GUANACASTE REGION IS A

located in the northern region of the country. Upon land-

2,300-ACRE RESORT COMMUNITY THAT PAIRS

ing and maneuvering through customs, a reserved shuttle

LUXURY WITH A PEACEFUL, NATURAL ENVIRON-

will take you and your travel buddies to the property. (I

MENT UNLIKE ANY OTHER. Reserva Conchal is home

highly recommend family-owned 506 Transfers to take

to some of the most vibrant beaches in Costa Rica,

you wherever you want to go during your stay.)

hugged by rugged cliffs and lush greenery. There is no better winter retreat.

the W Hotel and the Westin - but if you want an ultimate

Costa Rica was one of the first countries to welcome

luxury experience with at-home comfort, consider renting

back tourists amid the pandemic, and with precautions

Casa Breeze, an American-owned 5,500 sq. ft. home on

in place, they’ve ensured the safe travel and accom-

the 18th hole of the Robert Trent Jones II golf course. The

modation for thousands of tourists. Getting to Reserva

house boasts five bedrooms, each with their own private

Conchal couldn’t be easier since many major cities fly

bathroom. Two of the bedrooms have queen-bunks,

Visit Casa-Breeze.com to see more photos of the property.

There are a couple of Marriott hotels on the property -

West Knoxville Lifestyle | December 2021

perfect for kids and adults alike, and there’s an additional 4,000 square feet of outdoor living space scattered throughout the property. Enjoy the game room, the swimming pool, or relax on the main patio and watch the golfers play through. Enjoy iguanas in the yard and tropical birds flying overhead. With a fully-equipped kitchen and a maid on

GET INSPIRED

staff, there is nothing to worry about other than deciding what activities you want to enjoy each day. Casa Breeze guests have access to the Beach Club, which is only a 60-second ride away in a golf cart. The club is home to two restaurants, a spa and fitness center, a substantial swimming pool, and an easy stroll to Playa Conchal, a private white-sand beach with sparkling turquoise water. Bike rentals are free via reservation, as are stand-up paddle boards and kayaks. Once you’ve had your fill of watersports,

EAT + DRINK

enjoy a hike on one of the many forest trails CONTINUED >

SHOP LOCAL

Playa Conchal is waiting for you.

City Lifestyle YOUR DIGITAL DESTINATION FOR LOCAL LIVING

CityLifestyle.com/WestKnoxville

TRAVEL DESTINATION (CONTINUED)

At Casa Breeze, there is nothing to worry about other than deciding what activities you want to enjoy each day. in Reserva Conchal, or go on horseback, to catch a glimpse of the

The unofficial motto of Costa Rica - Pura Vida - translates to “the

howler monkeys hanging overhead. Or, shuttle north to the Diamante

simple life,” and it evokes exactly the cheerful, welcoming disposition

Eco-Adventure Park for zip-lining through the forest. Here’s a tip: If

of the locals. They couldn’t be more pleased to have Americans visit-

you opt for the Wildlife Sanctuary pass, plan to arrive in time for the

ing their country again. Traveling to Costa Rica for vaccinated travel-

morning sloth feeding. Lucy is slow but diligent and a joy to watch.

ers is straightforward with a digital health pass and travel insurance.

Off Playa Flamingo, not far north of Reserva Conchal, is Lazy Lizard Sailing, a family-run catamaran company that knows all the

However, since travel rules continue to change across the globe, it’s important to stay atop entry requirements as you plan your trip.

best snorkeling spots off the northern coastline. Four hours on the

This winter, don’t let the short days and long cold nights get you

water - either in the morning or on a sunset cruise - with unlimited

down. Instead, escape the gray winter of East Tennessee and soak in

drinks and the best tacos you’ve ever eaten will round out your win-

the warmth of the Costa Rican sun at Reserva Conchal.

ter Costa Rican experience.

West Knoxville Lifestyle | December 2021

Visit Lucy at the Diamante Eco-Adventure Park.

TO START PLANNING: 1. Visit Casa-Breeze.com to view a large gallery of photos and book your stay. 2. Visit ReservaConchal.com to discover all of the amenities and experiences available in the private community. 3. Read through the country’s COVID19 Entry Requirements for 2022 at VisitCostaRica.com.

CityLifestyle.com/WestKnoxville

LOCAL’S CHOICE

A LL I WA NT FO R

C H R I S TMAS LUXURY WITHIN REACH THIS YEAR, WE DECIDED TO GO ALL-OUT AND ASK OURSELVES - IF WE COULD PUT ANYTHING ON OUR WISHLIST TO SANTA, WHAT WOULD WE ASK FOR? A cashmere scarf? A diamond ring? A luxury car? Fortunately for Knoxvillians, luxury is within our reach. If you’re interested in upping your gift-giving game this year, take our advice and swing for the fences. ARTICLE BY WKL TEAM PHOTOGRAPHY BY SHAWN POYNTER

West Knoxville Lifestyle | December 2021

2017 BENTLEY FLYING SPUR V8 SEDAN, COURTESY OF USI MOTORS Whether it’s this Glacier White Bentley with Saffron interior or another luxury automobile, it’s worth your while to swing by USI Motors to see what other gems they have in store. For more than 35 years, USI Motors has specialized in European and exotic cars destined to satisfy every driver’s desire - Lamborghini, Porsche, Ferrari, Maserati, you name it. Peruse online at USIMotors.com or drop by 121 Gallaher View Road.

BLACKENED X WILLETT KENTUCKYSTRAIGHT RYE, COURTESY OF KNOXVILLE ROOM SERVICE If you’re a whiskey drinker and a fan of Metallica, there is no greater marriage than BLACKENED X Willett Kentucky Straight Rye. The high rye whiskey offers spicy, robust notes of hay and walnut while the low rye features a sweeter taste of cinnamon and honey. The balanced, smooth flavor was finished in Madeira Casks for 14 weeks while undergoing sonic enhancement. That’s right: Low hertz frequencies from Metallica’s music vibrated the barrels, forcing the liquid farther into the barrels to extract more flavor. (Is there a better story than that? We think not.) Pair the whiskey with a premium blended VFL cigar from the Legends Cigar Company (pictured on the Table of Contents). Drop by Knoxville Room Service at 10670 Parkside Drive, or visit KnoxRoomService.com to learn more. Special thanks to My Personal Gardener for the elements we needed to build a beautiful, vibrant wreath. If you haven’t decorated your home yet for the holidays, they still have a few spots available for small greenery orders. Reach out to Morgan Carr and Lindsay Tipton at MPGLandscaping.com.

CONTINUED >

CityLifestyle.com/WestKnoxville

LOCAL’S CHOICE (CONTINUED)

ON MARC: M.S. MCCLELLAN HERRINGBONE CAR COAT, HAGEN QUARTER COAT, ROBERT JENSEN SCARF, BARBOUR KNITTED GLOVES, COURTESY OF M.S. MCCLELLAN

Dressing well is more than presenting an image. It reflects where you are but also where you’re going. This season, expand your personal style with a private label coat from M.S. McClellan. Indulge in a piece of menswear - a scarf, a necktie, a tailored shirt - that speaks to your own aspirations, the person you endeavor to become. With more than 50 years as a fine clothing fixture in Knoxville, M.S. McClellan is the place to go for premium, luxury collections. Peruse the store at 5614 Kingston Pike or visit MSMcClellan.com. ON AMY: SABINA SAVAGE “FAITHFUL LAMB” SILK AND CASHMERE SCARF

AND VERONICA BEARD FLINT TOGGLE DICKEY COAT IN CAMEL MULTI; 18-KARAT WHITE GOLD VINTAGE ESTATE DIAMOND BRACELET (4.00CT TOTAL WEIGHT) AND AN OVAL CENTER DOUBLE-HIDDEN HALO RING WITH ACCENTS OF MILGRAIN (1.50CT TOTAL WEIGHT) Indulge in the ultra-soft, medium-weight delicate Sabina Savage scarf - a perfect gift for the medieval-history-loving woman in your life. (You must see the scarf in its entirety to appreciate it, but trust us on this one.) Paired with

the wool, chic, color-blocked Veronica Beard Dickey Coat and you have a perfect pairing from M.S. McClellan. Dress it up with sparkling diamonds from Fountain City Jewelers.

West Knoxville Lifestyle | December 2021

ROLEX SUBMARINER, COURTESY OF FOUNTAIN CITY JEWELERS

No other timepiece says luxury like Rolex. If this is the year you finally buy your sweetheart (or yourself) a Rolex, consider the Submariner. Though it sets the standard for divers’ watches, you don’t have to be a diver to enjoy it. There is no wrong choice when it comes to a Rolex. Drop by the store at 2802 Essary Drive, or visit FountainCityJewelers.com to find your perfect timepiece. VFL CIGARS FROM THE LEGENDS CIGAR COMPANY, COURTESY OF KNOXVILLE

ROOM SERVICE Treat your favorite Vols fan with a collection of premium cigars, a unique blend of flavors that take the smoker from subtle sweetness of coffee and chocolate to subtle hints of pepper and licorice. Drop by Knoxville Room Service at 10670 Parkside Drive, or visit KnoxRoomService.com to learn more.

CityLifestyle.com/WestKnoxville

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West Knoxville Lifestyle | December 2021

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TIMES PAST

SHOEBOX COLLECTION

THE KNOXVILLE HISTORY PROJECT CONTINUES ITS SERIES ON LITTLEKNOWN PHOTOGRAPHS SUBMITTED BY LOCALS

WE HOPE YOU ENJOY THIS MONTHLY SAM-

PLER FROM KNOXVILLE HISTORY PROJECT’S “KNOXVILLE SHOEBOX” COLLECTION. We are always on the lookout for old family and personal pictures—especially when there’s something distinctly Knoxvillian about them. Our goal is to help fill in the many gaps in the photographic record of our city’s past. If you have interesting old photographs of your own, from any era, we’d love to hear from you. You show us the photograph, we copy it and give the original back to you. We preserve and archive the image and make it available for researchers of the future, always crediting your contribution. Sharing is easy—and we’ll do our best to make your images immortal! Please contact Paul James at the Knoxville History Project at 865.337.7723 or Paul@KnoxHistoryProject. org.

Learn

at KnoxvilleHistoryProject.org/

Knoxville-Shoebox/

BAUM’S HOME OF FLOWERS, 1918 This photograph from Baum’s Home of Flowers in Bearden looks west across a field of regal lilies in 1918. Soon after, the company moved from its original location at Fountain City. Founded by Karl Baum, the son of a German immigrant who came to Knoxville by way of the European community in Wartburg, established a longstanding retail presence on Gay Street at Church Avenue while steadily building the Bearden plant (where Baum Drive is now) that ultimately claimed to be the largest greenhouse facility in the southeast. Shared by Charles Baum.

West Knoxville Lifestyle | December 2021

Baums 1918

SHOEBOX

ARTICLE BY JACK NEELY AND PAUL JAMES

First Baptist Church

FIRST BAPTIST CHURCH Rev. W.E. Parry, pastor of the People’s Tabernacle on South Central Street, took this photograph of First Baptist Church in 1935. Designed by Dougherty and Gardner of Nashville in 1924, the church once caught the attention of New Yorker architecture critic Brendan Gill, who compared it to the work of Christopher Wren. Its steeple once held the antenna for one of Knoxville’s first radio stations, WFBC, a religious station. Opera star Mary Costa began her singing career as a girl in the choir in this church in the 1940s. Back then, Main was a two-way street. Shared by Walt Parry.

Gay Street

GAY STREET AT CHURCH AVENUE This vintage postcard looks north along Gay Street past the intersection of Church Avenue in the early 1950s. Baum’s florist shop, a longstanding retail presence, is on the left. On the right is the stylishly streamlined Knoxville Utility Board building, on the former site of the Knoxville Power and Light Company. The building was redesigned in 1964 with a square corner. But a 2017 redesign by Sanders Pace for Tombras revealed, for a few weeks, its original curved steel interior structure. Shared by Alec Riedl. CONTINUED >

CityLifestyle.com/WestKnoxville

COLLECTION TIMES PAST (CONTINUED)

Downtown Fire Dept.

A KNOXVILLE CHRISTMAS This 70-page collection of remarkable stories by Jack Neely documents Knoxville’s rich and often surprising celebration of the Christmas season since the 1800s. From Dickens and dolls, to parades and pageants. From glittering lights to dragon balloons, to the first municipal Christmas Tree. A Knoxville Christmas is published by the Knoxville History Project and is available at KnoxvilleHistoryProject.org, as well as Union Ave Books. $10.95.

A Knoxville Christmas

West Knoxville Lifestyle | December 2021

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several blocks west of its previous spot on Commerce Avenue, which was demolished to make way for Summit Hill Drive itself. The view past the mid-70s’ Chrysler looks east along Summer Place towards Walnut Street where we can see what appears to be a paint store (later demolished for Market Square parking garage) and behind it the tops of

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LEGAL COMPASS ARTICLE BY MITAL D. PATEL, ESQ

PH I L A N T H ROP Y – THE GIFT TH AT K E E P S ON GIVING THE HOLIDAYS REMIND US OF THE IMPORTANCE OF GIVING BACK. What a great time to consider creating a nonprofit to allow you to keep helping those in need and supporting the community year-round. Many people are inspired to start a nonprofit but the daunting tasks ahead or fear of the unknown often derails these aspirations. A business attorney is often the key to allowing an individual or business to finally create that nonprofit that in small part helps transform this community (or world) into a better place. Here are a few steps to get you motivated: 1. Passion and Purpose – Write down what your nonprofit will target and then research the need in your reach where you are able to contribute. Don’t forget to acknowledge the skills that allow you to

4. Incorporate and Apply for Exemptions – Incorporate with

thrive in your career or business because they will

the State, prepare your bylaws, apply with the IRS for an EIN and

likely be necessary for your nonprofit’s success.

501(c)3 exemption.

2. Research or Consult – We are able to share our

5. Measure your Impact – Always keep good records, track

knowledge and experience with our clients, but if you

funding, spending and future potential and needs in the commu-

don’t consult an attorney do the research and find

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FINANCIAL BUZZ

Press Pause B efore Skipping Forward THE NEW YEAR IS UPON US, AND WITH IT, THE CRAFTING

RESOLUTIONS FOR BETTER-

ING OURSELVES AND THE LIVES OF THOSE AROUND US. Naturally, the posture of a resolution is forward-looking and as a society, we are often encouraged to continuously look ahead, leaving our pasts beind.

through the windshield, not the rear-view mirror.” While

REFLECT ON PAST MISTAKES

these make excellent Facebook biographies, they may

Reflecting on past mistakes with humility is an art

not be the best to live by in all circumstances. Take the

form one can only learn through the many trials of life.

second quote, for example. Likely not all drivers share

While our victories can be many, it is often the fail-

the same opinion, but the rear-view mirror is a crucial

ures we are quicker to recall. However, examining

element in safely arriving at any destination, despite the

our mistakes is sometimes the very thing that pre-

fact you are glancing behind to help safely travel for-

vents us from repetition in the future, perhaps leading

ward. Here are a couple of ways to productively glance

to greater success ahead. Revisiting mistakes in the

behind as we turn into 2022:

past year, and perhaps beyond, with grace, humility, and an appetite for growth is an excellent place

CELEBRATE PAST SUCCESS

to start solidifying resolutions.

Celebrating your past success will train your brain to

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West Knoxville Lifestyle | December 2021

ARTICLE BY HANNAH MAULDIN AND

look back, you’re not going that way” or “Look at life

AARON NOLAN

Certainly, you have heard the benevolent quotes: “Don’t

REALTY REPORT REALTY REPORT

WEST KNOXVILLE

NEIGHBORHOOD

ORIGINAL PRICE

SOLD PRICE

%SOLD/ORIG

DOM

BDRMS

BATHS

Rudder Lane 37919

$2,375,000

$2,350,000

99%

9.5

Bridgemore 37934

$1,125,000

100%

4.5

Shoreline Estates 37932

$1,200,000

$1,050,000

88%

4.0

Vining Mill 37932

$649,900

100%

3.5

Shoreline Estates 37932

$595,000

100%

130

4.5

Hunter Estates 37932

$550,000

$575,000

105%

3.5

Painter Farms 37931

$380,000

100%

2.5

Loren Circle 37849

$350,000

100%

2.5

Old Tazewell Pike 37918

$350,000

$345,000

99%

2.5

Green Hills 37919

$330,000

$325,000

98%

2.0

Northshore 37922

$319,900

$319,000

100%

2.5

Wrens Creek 37918

$299,900

$300,000

100%

3.0

Pheasants Glen 37923

$267,500

$280,000

105%

2.5

Miles Court 37923

$265,000

$280,000

106%

2.0

Hilcrest 37918

$279,900

$275,000

98%

2.5

James Ridge 37774

$272,270

100%

2.5

Brierley Heights 37921

$275,000

$265,000

96%

2.0

Woodbine 37917

$250,000

$260,000

104%

2.0

Trails End 37931

$264,900

$260,000

98%

2.0

Broadacres 37849

$264,900

$259,000

98%

2.5

Homes and information listed are Megan Piper’s top sales from 2021. Information obtained through the Knoxville Area Association of Realtors Multiple Listing Service. List and sold price reflect one selected home within the respective subdivision.

abetterwayhome.com · Cell: 865-386-0661

helping you find...

a better way home

Megan Piper Affiliate Broker

Connect with Us @abetterwayhome @megansellknox

124 N. Winston Rd. Knoxville, TN 37919 · 865-588-3232 CityLifestyle.com/WestKnoxville

GIVING BACK

Gratefully

ARTICLE ALLISON GIBESON PHOTOGRAPHY JANIE JONES

GIVING AWAY AFTER A SUCCESSFUL CAMPAIGN LAST YEAR, LIFESTYLE PUBLICATIONS IS GIVING $300,000 TO RECIPIENTS IN NEED THIS CHRISTMAS SEASON AND BEYOND... AND WE NEED YOUR HELP!

ABOUT SIX YEARS AGO ANNA SAROL, THE DAUGHTER OF A SINGLE MOTHER, WAS PARALYZED IN A GYMNASTICS ACCIDENT WHEN SHE WAS A FRESHMAN IN HIGH SCHOOL, BUT UNTIL LAST YEAR SHE DID NOT HAVE A STAIRLIFT IN HER HOME. The stairlift was made possible when Lifestyle Publications gave her family $10,000. “I watched my community come together to help me get this equipment to my house, and words can’t explain how appreciative my

“I watched my community come together to help me get this equipment to my house, and words can’t explain how appreciative my family and I are.” —Anna Sarol

family and I are,” Anna says. The money for Anna’s stairlift was part of a giveaway campaign from the company during the 2020 Christmas season that benefited more than 80 recipients across the country with a final distribution of $250,000 throughout the year. When the company opened nominations, they were flooded with submissions. Community leaders such as judges, police officers, teachers, nurses, social workers, mentors and readers like you nominated people that were in need of assistance. As the eyes and ears of the community, these readers were able to help identify people who might have

Anna Sarol

otherwise gone unnoticed or unrecognized. One such nominee was Kathy*, an aunt who is raising her three young relatives. The children came from an abusive situation, and Kathy, a single guardian, works tirelessly to provide for them. Nevertheless, the family was already living in poverty despite her working seven days a week when Kathy lost her job during the pandemic. She resorted to selling tamales to help pay the rent. When a case manager with a Big Brothers Big Sisters foster youth mentoring program heard about Lifestyle’s campaign and call for nominations, she quickly thought of Kathy. “When I shared the news that Kathy was selected and would be receiving $3,000, she cried, screamed, and was in disbelief,” the case manager said. “She immediately wanted to give back to me and the donor by providing endless tamales. This funding allowed the children to have a small Christmas tree for the first time ever. Kathy was able to pay her rent and utilities for three months, and the children were able to experience a holiday season in peace without financial stressors.” In yet another case, Emily* who worked as a janitor at a school, was a recipient and was struggling to afford simply buying groceries for her children. Before the ongoing difficulties of the pandemic even started, a tornado destroyed the school she worked at just a couple weeks before the initial shutdown in March 2020 which resulted in a loss of income for her. Emily was incredibly surprised and grateful to receive assistance from the giveaway. *Names changed for privacy

West Knoxville Lifestyle | December 2021

WE NEED YOUR HELP TO GIVE AWAY $3OO,OOO This year the company will have nominations for the giveaway open from December 1-15, 2021. To submit a nomination, follow @CityLifestyle on Instagram and fill out the form found in the bio link. The amount given to each recipient will be based on need. The leaders of Lifestyle Publications believe God has blessed them with their company’s continued success, so they in turn wish to be a blessing and encouragement to others as they increase the amount of this year’s giveaway to those in need to $300,000 for the year.

Nominate HERE! Follow @citylifestyle on Instagram

CityLifestyle.com/WestKnoxville

LOCALS ONLY Olde Virden’s Tennessee Pepper Company

ARTICLE BY AMY CAMPBELL-ROCHELSON

The brand new Olde Virden’s Tennessee Pepper Company Artisanal Food Market

ALLYSON AND CHRIS, FOR PEOPLE WHO MAY NOT BE FAMILIAR WITH OLDE VIRDEN'S TENNESSEE PEPPER COMPANY, HOW WOULD YOU DESCRIBE IT AND YOURSELVES? Olde Virden's Tennessee Pepper Co. specializes in dehydrated chili pepper blends. We work with a local farmer, which enables us to produce a chili pepper blend that is fresher than any other product on the market. We pick up the peppers, and within 24 hours, the peppers are being processed. Chris and I are avid foodies and outdoors people. We are adventurous souls who aren't afraid to try something new or visit a new place. We love discovering what is around the corner or what is the newest food trend. WHERE IS YOUR NEW MARKET LOCATED? We are located at 204 Randolph Street near The Old

Chris and Allyson

City. Find us online OldeVirdens.com. WHAT ARE TWO OR THREE ITEMS YOU CARRY THAT ARE MADE IN TENNESSEE?

Tennessee Farm Table Podcast & Broadcast for sto-

We are stocking a few local items, Frog Juice Kombucha,

ries of Food, Farming, and Folklore. Listen on your

Three Bears Coffee, Pippili Tea Co., Lirio Chocolate, and

schedule by podcast at TennesseeFarmTable.com

Cooks on the Curb pimento cheese. We also have some

or listen in on your radio Saturday mornings at 9:00,

items that are made in the state of Tennessee So there are

89.9. WDVX, Knoxville, 2:00 WUTC, Chattanooga

a lot of options to support more regional producers.

and Sundays at 1:00 from Radio Bristol.

Read the full interview at CityLifestyle.com/WestKnoxville

Join Amy Campbell-Rochelson weekly at The

West Knoxville Lifestyle | December 2021

Visit our Beautiful NEW Location! 2802 Essary Dr. Knoxville, TN 37918 Follow Us on

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