Marci Zaroff:
For The Love Of Earth
A P R I L 2 022
Luxury Real Estate Pulse from the Dave Marcolla Group NEIGHBORHOOD
LIST PRICE
BEDS
BATHS
DOM
CLOSE PRICE
%SOLD/ORIG
1077 Eagle Rd
$1,199,000
4
6
183
$1,150,000
96
135 Swamp Rd
$950,000
7
5
277
$950,000
100
16 Watson Mill Ln
$925,000
4
4
116
$900,000
97
1721 Powderhorn Dr
$920,000
4
3
142
$860,000
93
2195 Twining Rd
$799,000
4
3
8
$825,000
103
63 Skoures Ln
$759,999
4
4
6
$760,000
100
2 Barclay Ct
$699,900
4
4
5
$684,000
98
861 Cherry Ln
$649,900
3
3
12
$649,000
100
21 Thompson Mill
$630,000
4
2
7
$630,000
100
33 Brown Ln
$749,900
2
2
180
$625,000
83
Source: Bright MLS 1/16/22 - 2/15/22
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April 2022 PUBLISHER
Dana Weissenberg Dana.Weissenberg@citylifestyle.com
LIFESTYLE LETTER
Celebrate Earth Day 2022 On April 22
EDITOR
Julie Brown Patton | julie.patton@citylifestyle.com ACCOUNT MANAGER
Ryan Ahern | Ryan.Ahern@citylifestyle.com STAFF PHOTOGR APHER
Jeff Robinson AD DESIGNER
This year marks 52 years since Earth Day was founded. What was a day of environmental education now is a global observation. We'd like to encourage us all to consider the following three ways to keep the benefits of ecofriendly practices going year-round: 1. Really do plant a tree, because a single one can absorb 10 pounds of air pollutants a year, and produces nearly 260 pounds of oxygen during that period. 2. Recycle all reusable materials, because the average person generates more than 4 pounds of trash every day and about 1.5 tons of solid waste per year, according to industry sources. 3. Reduce personal energy use by unplugging electronics when you're not using them. In the average home, 75 percent of the electricity used to power home electronics is consumed while the products are turned off, according to the Center for Climate and Energy Solutions. The theme of this month's edition is "Explore." So, please join us in exploring new local foods, lawn care options, a variety of book recommendations from the Newtown Bookshop staff, beneficial financial planning and predictions in our regional real estate market. We're also enthused to introduce you to Newtown's very own visionary ecopreneur, Marci Zaroff. Read about how her years of effort and perserverance have reshaped several consumer industries for the good of the planet.
Evan Deuvall LAYOUT DESIGNER
Sara Minor CONTR IBUTING WR ITER S
Becky Diamond, Cathie Cush, John Fiduccia CONTR IBUTING PHOTOGR APHER S
Andre Flewellen, Becky Diamond
Corporate Team CHIEF EXECUTIVE OFFICER Steven Schowengerdt CHIEF SALES OFFICER Matthew Perry CHIEF FINANCIAL OFFICER DeLand Shore CHIEF OPERATING OFFICER Randy Radosevich DIRECTOR OF SOCIAL MEDIA Mindy Hargesheimer ART DIRECTOR Sara Minor OPERATIONS DIRECTOR Janeane Thompson AD MANAGER Chad Jensen WEB APPLICATIONS Michael O’Connell
See you outside this month.
DANA WEISSENBERG, PUBLISHER @NEW TOWNLIFEST YLE
Learn how to start your own publication at: citylifestyle.com//franchise
Scan QR code to visit our Instagram CIT YLIFEST YLE.COM/NE W TOWN |
Proverbs 3:5-6 Newtown City Lifestyle™ is published monthly by Lifestyle Publications LLC. It is distributed via the US Postal Service to some of the Newtown area’s most affluent neighborhoods. Articles and advertisements do not necessarily reflect Lifestyle Publications’ opinions. No portion of this magazine may be reproduced in any form without written consent. Lifestyle Publications does not assume responsibility for statements made by advertisers or editorial contributors. Information in Newtown City Lifestyle™ is gathered from sources considered to be reliable, but
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L I F E ST Y LE LE T T E R
the accuracy of all information cannot be guaranteed.
Tom Grimes Photography
Design a Life Well-Lived ❦ Full-Service Interior Design karin@karineckersoninteriors.com www.karineckersoninteriors.com
609.474.0069 2 Tree Farm Rd, Suite B300 Pennington, NJ 08534
APRIL 2022
inside the issue The Explore Issue
44
28
16
34
F E ATU R E D
D E PA RTM E NTS
16 River House At Odette's Review
6
Lifestyle Letter
10
City Scene
14
Business Monthly
16
Culinary Creations
22
Fashion Forward
28
Home Update
34
Curb Appeal
40
Travel Journal
44
Now Open
Move Over N'awlins -- New Hope Now Has Beignets
28 Selling Houses Is Family Business Meet The Collettis
34 The Greening Of Newtown
Local Professional Is Passionate About Healthy Lawns — And Healthy Environment For Local Business
44 Plan Financial Roadmaps
Edward Jones Financial Advisor Opens Newtown Office To Assist Clients, Colleagues, Communities, Society
O N T H E C OV E R
Photography: Courtesy of ECOfashion Corp Newtown resident Marci Zaroff has been driving authenticity, environmental leadership and social justice worldwide for nearly three decades. She speaks and consults internationally on sustainable fashion, organic/ regenerative agriculture, strategic vision, social innovation and green business/design.
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APRIL 2022
city scene
Where neighbors can see and be seen. 1
3
6
4
2
7
5
1: Lyrical picture book debut from presidential inaugural poet Amanda Gorman and bestselling illustrator Loren Long. 2: Newtown Bookshop/ Karyn's Pick--Frontier Follies: Adventures in Marriage and Motherhood in the Middle of Nowhere. 3: Newtown Bookshop/Will's Staff Pick-Louise Erdrich creates funny ghost story of passion, marriage, relentless errors. 4: Newtown Bookshop/Julie's Staff Pick--compact, nimble, droll novel, asking what we owe family members in crisis. 5: Newtown Bookshop/Kris' Staff Pick--Nightmarish when mother's bundle of joy becomes her greatest source of fear. 6: Newtown Bookshop/Susan's Staff Pick--story of Aethon, who goes looking for "utopian city in the sky." 7: Newtown Bookshop/Riley's Pick--about unexplanable everywhere pain and witchery, with wellness as metaphor.
CONTINUED >
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C I T Y SC E N E
CIT Y SCENE CONTINUED
1
2
3
1: BOMBA Taco+Bar is a premium/casual taco concept just opened at 2930 S. Eagle Road in Newtown. 2: Bomba's menu features chef-driven taco varieties, craft-your-own guacamole, snacks, bowls, salads, premium tequila, bourbon/whiskey cocktails. 3: Bomba’s inspired by sense of community, excitement and spontaneity of music/dance of same name. Photography by Andre Flewellen / Andre Flewellen Photography
Want to be seen in the magazine? Tag your Instagram photos with @newtownlifestyle
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C I T Y SC E N E
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APRIL 2022
business monthly A round-up of exciting news from local businesses.
Photography Bucks Beautiful
Bucks Beautiful Nonprofit Spring Fling Returns April 8
Vintage Tees
This social event will be held at the historic Inn at Barley Sheaf Farm on April 8 at 6 p.m. Attendees can enjoy dining in the country elegance of the 19th Century Stone Bank Barn at 5281 York Road in Holicong. Tickets can be purchased at BucksBeautiful.org or by phoning 215.340.3639. Proceeds benefit the reforestation initiative RePlant Bucks, the Bulbs for Bucks daffodil plantings, scholarship and educational programs, and community garden projects throughout the county.
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Store Hours Mon
Closed
Tues - Fri 11am - 6pm
Sat
11am - 5pm
Sun
11am - 4pm
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B USIN E SS M ON T H LY
128
South State Street Newtown · PA 18940 Instagram
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Get in touch by heading over to our landing page to connect: CityLifestyle.com/Newtown
IT ’ S FINALLY
S PRING !
Exploring And Championing Natural Products With Newtown's Eric Schnell Newtown business professional Eric Schnell is known for innovative, conscious-rooted food/beverage brands, including Cool Beans, Steaz Tea and Good Catch. From State Street, Steaz was Newtown's only homegrown beverage brand and first USDA organic soft drink to scale nationally and be acquired. As founder/CEO of BeyondBrands, a strategic consulting firm also launched in Newtown, Eric currently works with experienced professionals to co-create, incubate and accelerate natural products and conscious-brands in food, beverage, nutraceuticals, well-being supplements.
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Hot Yoga Spot Opens In Newtown Studio Lit Yoga was launched at 22 Richboro Road in Newtown by two friends: Jennifer "Jenny" Abraham and Helene Polin. Their new, public offerings are stated as an infrared hot yoga studio also with warm slow flow (suitable for beginners), Hot 26+2, warm Kundalini yoga, hot strength + stretch classes, Hot HIIT, Reiki healing, Reiki shares, private sessions, workshops, retreats and special events. To review a list of classes, visit online: StudioLitYoga.com.
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Victoria Rappaport (215) 880-8469 | www.LaMaisonNewtown.com AP R I L 2 0 2 2 | C I TYL I FE STYL E . C OM / N E W TOW N
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ARTICLE BY BECKY DIAMOND
RIVER HOUSE AT ODETTE'S REVIEW Move Over N'awlins -New Hope Now Has Beignets
NE W SEASON AL MEN US: B R E A K FAST
(Monday through Friday 7-11 a.m.)
(Saturday, Sunday 7-10 a.m.) (Saturday 10 a.m. to 3 p.m.) LUN C H (Monday through Friday 11 a.m. to 4 p.m.) D IN NER (Monday through Friday 5-10 p.m.) D IN NER (Saturday, Sunday 4-10 p.m.) S M ALL SHAREABLE P LATES (Monday through Friday 4-6 p.m.) B R E A K FAST B R UN CH
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C ULIN A RY C R E AT ION S | F OOD + BE VE RAGE
MANY NEW OPTIONS
Apple Cider Bourbon Caramel Beignet
Courtesy of River House at Odette’s
Beignet Powdered Sugar
Beignets With Berries / Photo by Becky Diamond
Cioppino / Photo by Becky Diamond
One might assume heading to New Orleans is the best way to indulge in luscious, lighter-than-air beignets. However, there’s a new, compelling treat that’s winning local taste buds.
One might assume heading to New Orleans is the best way to indulge in luscious, lighter-than-air beignets. However, there's a new, compelling treat that's winning local taste buds. River House at Odette’s in New Hope now features these fluffy, little pastry pillows as a signature dessert on the restaurant's recently revamped food and beverage menu. Newtown City Lifestyle was invited to try this new item, and the results were impressive. Crispy on the outside and ethereal on the inside, they are light yet satisfyingly substantial. Guests can enjoy Odette’s beignets the traditional way, sprinkled with a dusting of powdered sugar, or they can take the beignet experience up a notch with a limited-edition seasonal version, in sync with the new menu’s theme of highlighting locally sourced seasonal ingredients. Autumn’s beignets were apple cider-infused and drizzled with bourbon caramel. For our winter visit, we were treated to Meyer lemon and ricotta beignets accompanied by a thick, jammy blueberry compote, with the hint of tart lemon a perfect balance to the sweetness of the berries. Crafted in-house by Odette’s Pastry Chef Alexis Ramos, this celebrated French pastry is the perfect way to pay homage to the River House’s namesake personality, French-American actress Odette Myrtil. Odette reportedly began her career as a violinist on the vaudeville stage in Paris at the age of 14. She was featured in 28 films; the majority of which were made from the mid-1930s through the mid1950s. She then resided in New Hope during most of her later life. From 1955 to 1958, she managed The Playhouse Inn, located next door to the Bucks County Playhouse. From 1961 to 1976, she operated the New Hope restaurant Chez Odette, which later became Odette's Restaurant, a different restaurant under new ownership. CONTINUED > AP R I L 2 0 2 2 | C I TYL I FE STYL E . C OM / N E W TOW N
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Blackened Cauliflower Steak / Photo by Becky Diamond
Beignets also are called fritters or fried doughnuts. Even the word (ben-YAY) is fun to say. Crafted in-house by Odette’s Pastry Chef Alexis Ramos, this celebrated French pastry is the perfect way to pay homage to the River House’s namesake personality, French-American actress Odette Myrtil.
Odette’s new beignets also are available as the hotel’s first take-out option, perfect for a “grab and go” treat to enjoy while strolling around scenic New Hope. In addition, overnight hotel guests will receive an order of beignets as a unique, turndown amenity, and they also will be offered as a menu option for special events. This new food and beverage program features many other updated menu items, fusing traditional classics, such as meatloaf and cornbread with specialty items, such as cioppino. On our visit, we were led to a romantic, dimly lit table while a violinist played soft background music in the lounge. Our waiter, Anthony, was courteous and thoughtful with plenty of food and drink recommendations. We kicked off our meal with bowls of steamy soup. The Jersey red tomato soup was smoothly thick with an essence of thyme and smoked basil, topped with homemade cheese curds. The creamy New England clam chowder was generously studded with clams and bacon. Appetizers included iron skillet baked cornbread, presented in a mini skillet and bathed in honey maple poblano butter, giving it a deliciously moist and flavorful cake-like consistency. An order of deviled eggs yielded five egg halves filled with a golden horseradish crème fraiche, featuring hints of Dijon mustard and a sliver of pickled ginger. For main dishes, the blackened cauliflower “steak” was a contrast of textures – a crispy slice of cauliflower atop creamy cauliflower puree drizzled with tomato vinaigrette.
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C ULIN A RY C R E AT ION S | F OOD + BE VE RAGE
However, for both looks and taste, the star of the evening was the cioppino – chock-full of scallops, shrimp, clams, mussels, squid and roasted tomatoes in a rich and fragrant rosé champagne cream broth. Like several other dishes on the menu, Executive Chef Adam Sheff says it's currently being tested with different flavor combinations for future menu options, such as fennel and garlic. The food preparation “tweaking” of Odette's sophisticated kitchen staff is a fantastic way to highlight what’s in season, introduce guests to new flavors and keep them coming back to see what’s been updated. RiverHouseNewHope.com
Courtesy of River House at Odette’s
AP R I L 2 0 2 2 | C I TYL I FE STYL E . C OM / N E W TOW N
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casually C URATED DIN IN G E X P E RIE N C E
RIVER HOUSE NEW HOPE 215-682-2022 | riverhousenewhope.com | A REFINED HOSPITALITY PROPERTY
E C O FA S H I O N I S TA
EXTRAORDINAIRE Marci Zaroff Zealously Propels Environmentally Responsible Fiber, Food And Beauty To En Vogue Popularity, Directly From Newtown
ARTICLE BY JULIE BROWN PATTON PHOTOGRAPHY BY COURTESY OF ECOFASHION CORP
ECOspecies. ECOsurvival. ECOchange. ECOlives. ECOlogy for Earth's future. ECOlifestyle pioneer Marci Zaroff is transforming the world one cotton boll at a time, and she hopes more people will join her in driving positive steps to bolster future sustainability. In fact, she coined the term “ECOfashion" in 1995, and is an internationally recognized expert, educator, innovator, author and self-professed serial ecopreneur. This Newtown resident says social and environmental accountability is in everyone's DNA. "Our ecosystem is affected every day by the choices we make. We can drink, eat and wear the change we wish to see," she proclaims. Marci's desire to "start a philosophical movement" was sparked when she was 16 years old, she says, after reading the book, Living In The Light, whose author, personal growth pioneer Shakti Gawain, stated she wrote it to be a clear, practical guide for developing one's intuition. "The book centered on the fact the world is about more than what we see. I embraced that concept, and followed a more conscious lifestyle afterward. Then, when I completed a business degree, I pursued ideas that would make positive differences for the planet," she recalls.
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FASH ION F OR WA R D | BE AUTY
CONTINUED >
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True to her mission in her own life, Marci has devoted her career to launching companies that support noble, global causes. In 1990, Marci co-founded a health and environmental educational center with an organic café, AVEDA concept salon and national magazine. Now known as The Institute for Integrative Nutrition, she says it has graduates in 175 countries with approximately 150,000 certified health coaches around the world. Currently, she's the founder and CEO of ECOfashion Corp. Under her "Greenhouse of Brands" initiative falls several product verticals: • MetaWear, a business-to-business private label line with sustainable, turnkey manufacturing platform that involves tribal cotton growers in India, as well as traceable, regenerative farming practices. • Farm to Home, certified organic bath and bedding collections sold through QVC and to the hospitality industry. • Seed to Style, the first certified, size-inclusive sustainable apparel line sold exclusively through QVC. • Yes And, a co-creation platform offering contemporary, fair trade apparel available on Shopify for conscious, fashion-forward consumers -- which soon will add new sustainable lifestyle categories, such as lingerie. In 1996, she also founded Under The Canopy, a pioneering lifestyle brand with inspirational collections of contemporary home fashion, spa/hotel textiles, amenities and loungewear. She sold the company in 2009, and again in 2018 after rejoining in 2013. She says her goal is to always combine modern style with substance while leveraging the power of fashion. "Through the lens of design, we can change the world. We're democratizing sustainable fashion, by making it very accessible and affordable," she says. "I believe 1+1 = 11. We're stronger together than apart." From her Newtown residence, Marci often can be found Skyping nationwide live on QVC, Zoom conferencing into podcasts or hosting branded photo shoots. Additionally, Marci co-founded Good Catch Foods, which she says creates plant-based, chef-mastered delicacies with rich flavors and flaky textures of seafood — from fish-free tuna and burgers to crab-free cakes — all made with nutritious, sustainable ingredients. She adds that the mission is to preserve the ocean’s natural resources while introducing delicious 'seafood' choices. Along with her husband and longtime Newtown resident, Eric Schnell, in 2016 she co-founded BeyondBrands, a conscious-driven marketing firm that supports and promotes natural foods, beverages and supplements. Marci also published a book in 2018, titled ECOrenaissance: A Lifestyle Guide for Cocreating a Stylish, Sexy, and Sustainable World, to define the rebirth of humanity and the movement for positive change. She says she believes the world's inhabitants are entering a consciousness revolution where creativity, collaboration, community and connection are transforming popular culture. "The next generation of consumers are seeking transparency and accountability," she adds. She says her first business mentor and founder of Aveda, Horst Rechelbacher, reminded her she could do well by doing good in the world, and that's why she focuses on empowering others to be able to make holistically wise choices in life. MarciZaroff.com
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FASH ION F OR WA R D | BE AUTY
AP R I L 2 0 2 2 | C I TYL I FE STYL E . C OM / N E W TOW N
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N E W TOW N
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1 Bryce Lane / Courtesy of Realty One Group Legacy
Mother-son real estate duo Jane Colletti and Vinny Colletti drive the local branch of the Realty One Group Legacy.
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H OM E U P DAT E | HOM E + DE S I GN
SELLING HOUSES IS FAMILY BUSINESS MEET THE COLLETTIS A stress-free real estate process from initial listing through closing is the promise of an innovative, local mother/son team. Jane Colletti is a Realtor who's been moving domicile merchandise successfully for more than 25 years. She recently opened up shop in the heart of Newtown borough, where she operates a branch of Realty One Group Legacy. She specifically references her business as “The Colletti Team," with one of the members hitting close to home. Vinny Colletti, a young, inspirational and driven professional, is one of the key cogs of the Colletti team -- and also is Jane’s son. Vinny says he grew up around the industry of housing and construction where he spent many years of his youth helping build homes around the greater Newtown area. Though Vinny enjoyed the labor of building, he says he felt that a more desirable path would be to sell the finished product, thus joining his mother in the realty business. It, of course, goes a bit further than that, as Vinny’s boss during his years in construction was Glenn Colletti, who didn’t by happenstance have the same last name. Glenn is Vinny’s father. It’s not often that one gets the experience of bonding professionally with both parents in different sides of the same business. Glenn operates G.A.C builders, though Vinny traded in his toolbelt a while back for the opportunity to sell.
The Realty One family business operates out of the Whitehall building on State street, a property which has been in use dating back to at least 1796. Though the building has aged, the realty office is modern in every respect and a bright and inviting place to do business. It’s sort of the combination of tried-andtrue with new, which often turns out to be a well-working mix. Jane says she's a well-seasoned Realtor who handles business in a best of breed battle-tested manner, delivering great local feel and personalized service to clients. Vinny says he provides the same top-notch service through a more modernized ethic, using social media and technology-based tools to drive business and deliver results. "We see more buyers motivated to search for new homes, despite today's limited options, and we're here to still help in finding those dream homes," Vinny adds. "We're gearing up for a busy housing market this spring. Feel free to ask us all your real estate questions." Jane predicts a supply-demand mismatch will create a strong sellers' market, but not as intense as the peak of 2021. She adds that home prices are expected to continue rising, but at a slower pace than last year, and with a lower likelihood of bidding wars driving up sale prices. "Repairs and upgrades also are taking longer to schedule and complete." CONTINUED >
ARTICLE BY JOHN FIDUCCIA PHOTOGRAPHY BY JEFF ROBINSON AP R I L 2 0 2 2 | C I TYL I FE STYL E . C OM / N E W TOW N
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1 Bryce Lane / Courtesy of Realty One Group Legacy
The Collettis' recipe of success starts with the old-school and new-school working mix, combined with deep-rooted knowledge of Newtown, the area they focus on, though they conduct business throughout the greater Bucks County area. "What also has led to our continued success and growth is the relationship building we do with our clients. Feeling like they are a member of the family is often the impression clients get after doing business with us," says Jane. Office: 215.234.7645 Mobile: 215.669.7720 CollettiTeam.com
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255 S. State / Courtesy of Realty One Group Legacy
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THE GREENING OF NEWTOWN ARTICLE BY CATHIE CUSH
LOCAL PROFESSIONAL IS PASSIONATE ABOUT HEALTHY LAWNS — AND HEALTHY ENVIRONMENT FOR LOCAL BUSINESS
For the past six years, Matthew Peters has helped Newtown-area residents enjoy lush, beautiful lawns. He started Weed Man and Mosquito Hero of Bucks and Montgomery Counties with a single truck, and says he plans to have six on the road this season. Still, he’s not content just to grow his own business. He’s planting deep roots in the community by exploring groups, such as the Newtown Business Association (NBA), Lower Bucks Chamber of Commerce, LeTip of Lower Bucks County and Newtown Rotary Next Gen, as well as volunteering for the Newtown Township Economic Development Committee. “I always encourage any small business owner that I meet in person or online to consider joining groups like these, because I know they can have value for local business people or people who are newer to business through the connections they’ll make, the friendships, and experts they’ll be able to interact with,” he says. Matt grew up in nearby West Chester. During middle and high school, he says he always tried to make extra money by selling candy or gum and shoveling driveways. At 16 years old, he got a job as a neighborhood canvasser for Weed Man Lawn Care, an international network of locally owned and operated lawn care businesses that started in 1970. He says he was good at it, and was given other opportunities: inside sales, lawn care technician and administrative positions. Eventually, he was promoted to sales manager of one office and general manager of another. In 2016, he moved to Bucks County to open a franchise of his own. He also started to network, joining the Lower Bucks Chamber of Commerce and NBA.
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Last year, he was elected to the NBA board of directors. He now chairs NBA’s Emerging Leaders committee. In 2020, in response to COVID-19-related shutdowns, the committee members launched the All Around Newtown video series, which Matt hosts. Those videos feature association members sharing their special expertise; topics range from local history and current events to health and wellness. All Around Newtown airs live monthly on NBA’s Facebook page and is available on YouTube and the association’s website. Among community benefits, the All Around project gives Matt a chance to explore other skills and talents. “I used to have an interest in broadcasting and communications. It was one of the things I wanted to do careerwise and always wanted to try my hand at," he says. Matt attends monthly networking events and gets involved in area special events, such as the NBA Business Expo, Welcome Day and the Easter egg hunt, which he says give him an economical way to promote his business to area residents. He also has sponsored business card exchanges and breakfast meetings. In recognition of his volunteerism, he received the 2020 NBA Community Service Award. “It provides me an opportunity to get my name out there, get my business out there and build personal and professional relationships,” he says of the sponsorships. “It’s a way to give back to an organization that has helped my business and to provide a foundation for a strong business community in Newtown.” Matt is happy to offer tips for a healthy lawn. Most importantly, he says, “You need to apply the right
Matthew Peters, of Weed Man Buck s/Montgomery Counties, was just named a 2022 Local Business Person Of The Year by Align able (small business referral network).
“IT ALL BOILS DOWN TO THE RIGHT CULTURAL PRACTICES— SEED, FERTILIZER, MOWING AND WATERING.” — Matthew Peters CONTINUED >
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ch s, su e. ard y n y s a W iou lush one in e v s e i i h Ach as t
product at the right time and the right amount to get the right result. Another thing would be to make sure your lawn is being mowed at the right height with a sharp mower blade.” Although Weed Man staffers don't cut grass, they do offer control for grass weeds, such as crabgrass, and broadleaf weeds such as dandelions, in addition to nutsedge, a rapidly-growing weed that’s in a class of its own. “It’s hard to eradicate using do-it-yourself products. It needs in-depth treatment,” Matt says of nutsedge. Grubs, which eat grass at the roots, are another problem that requires treatment, he adds. The area’s soil also can make it tough to maintain a beautiful lawn. “Soils in the Delaware Valley have a lot more clay in them. Over the summer, it gets hard and compacted,” Matt explains. "Aerating the lawn can help. If you aerate regularly, it’s going to strengthen the root system, and allow the fertilizer, seed and all that good stuff to get down to the roots easier. The stronger the grass rooting system, the better it’s able to prevent weeds and diseases like red thread and brown patch." 215.968.1845 Bucks-County.WeedMan.com
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CONTINUED > AP R I L 2 0 2 2 | C I TYL I FE STYL E . C OM / N E W TOW N
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Coming Soon!
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PLAN FINANCIAL ROADMAPS ARTICLE BY JULIE BROWN PATTON
Edward Jones Advisor Opens Newtown Office To Assist With Positive Impacts For Clients, Colleagues, Communities, Society While Firm Celebrates Centennial Anniversary
One of the most important things a financial professional can do for clients is help them avoid making choices based solely on emotions or fears, says Dan Petty, Edward Jones financial advisor, who just opened a branch office at 2134 S. Eagle Road in Newtown. "We serve as a trusted partner and guide in each financial decision our clients make," assures Dan. Among investors who work with a financial advisor, 84% stated doing so gave them a greater sense of comfort about their finances during the pandemic, according to a survey from Age Wave and Edward Jones. This local grand opening occurred on the very same day the FORTUNE 500 firm celebrated its 100th business anniversary. "Our branch teams, like this new one led by Dan, are critical to how we make a difference for those we serve, to our ability to help create brighter futures for clients. While our number of branches has grown and our technology has changed, the personal experience we deliver still sets us apart," says Edward Jones Managing Partner Penny Pennington, who flew in from the firm's St. Louis corporate headquarters to attend the Newtown grand opening. "Just as we’re committed to Dan’s new office, we’re committed to making positive impacts for our clients, colleagues, communities and society."
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NOW OP E N | FIN AN CE + LE GAL S E RVI CE S
Penny says Edward Jones clients are raising the bar for what they expect. "The guidance we provide to our clients often intersects with their goals for their health, family, their own purpose, as well as their finances. You might use the word 'well-being' to describe what we're talking to clients about. They’re seeking financial advisors who understand the way they think about their goals now and who have longer-term pictures in mind, coaching them to and through life’s phases and complexity." Knowledge requires understanding and guidance, weighing complex tradeoffs and developing financial and non-financial solutions," she says. "On the other hand, empathy requires deep, personal relationships, paired with intuitive listening skills that show a desire to understand clients’ needs. The work we do matters – and is needed more than ever," she adds. Their vision for the future is about creating new value for those they serve, she says. "We've evolved our value promise to meet the more complex needs our clients have today because they have more holistic expectations. To deliver on this promise, our financial advisors combine knowledge and empathy to serve clients in a personalized way." Penny shares that one client stated: “You have the sophistication to deal with our money, and the heart to deal with us."
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Since Edward D. Jones Sr. opened the doors of the firm 100 years ago, the company's focus has been helping people connect to their own purpose and achieve things in their lives they might not have known were possible. Penny says purpose always has been a priority at Edward Jones. "That purpose is our why, and it’s all about helping people connect to their own goals and achieve things they might not have otherwise thought were possible," she adds. One of the distinctive notations about the way Edward Jones has grown the firm's impact is that they chose to be local on a North American scale, says Penny. "We live and work alongside those we serve. We have a local branch location in more than two-thirds of the counties in the U.S." Penny says Edward Jones' professionals pride themselves on making positive impacts one person, one colleague and one community at a time. Edward Jones’ teams provides financial services in the U.S. and, through its affiliate, in Canada. The firm’s nearly 19,000 financial advisors serve more than 7 million clients with a total of $1.8 trillion in assets under care.
Edward Jones' professionals Dan Petty and Penny Pennington
DAN'S TIPS FOR
approaching savings for variety of reasons Keep it simple. For every financial goal, ask the following five questions: 1. Where am I today? 2. Where would I like to be? 3. Can I get there? 4. How do I get there? 5. How can I stay on track? Because every person has unique financial goals, circumstances, savings habits, interests and comfort with risk -- and because these factors are constantly changing as life evolves -- Dan says he uses an established process to understand specific needs of each client and to provide a human-centered approach to develop a custom-tailored strategy. "Our personalized approach with investment strategies is as individual as each client is, which is why they can feel confident as we work toward reaching those goals and navigating life’s ups and downs," he says. "It's a privilege to be invited into my clients' lives, and work with them to grow and protect their wealth and help them provide for future generations." 267.755.4012 dan.petty@edwardjones.com
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