Missoula Valley, MT September 2025 by City Lifestyle

Our Style S E P TE M B E R 2 02 5

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LIFESTYLE LETTER

Somewhere in between. A Scotty McCreery song came on in the weeks leading up to this "Style" themed issue: In Between.

September 2025 PUBLISHER

Mike Tucker | MTucker@CityLifestyle.com P U B L I S H E R AS S I STAN T

Amanda Tucker | Amanda.Tucker@CityLifestyle.com E D I TO R

Chelsea Lyn Agro | Chelsea.Agro@CityLifestyle.com CONTRIBUTING WRITERS

I'm a little bit a ball cap Little bit a pearl snap button down shirt Little bit a big city concrete But a lot more small town dirt While catchy, it's also pinpoints my exact style, which is often hard to describe. Red high heels on a marble floor in some swanky Manhattan high-rise. But also, leather riding boots, a short sleeved shirt from high school, jeans with unintentional rips from wear. I love a date to get a manicure but I also sport a country French (dirt where the white should be) after a long day with the horses. Some closets look consistent and tidy, while others (definitely mine) resemble a bit of a costume menagerie. Style is ever-evolving. I think most of Missoula can agree that there's some "in between" in all of us. This issue represents a diverse community in every aspect of style, because style goes beyond what we wear. It extends into how we do business, what we say, and the impression we leave with others. It's in the activities we love, the lifestyle we live. It's mountain-man meets city chic meets honesty, integrity, a handshake, a memory made. Artists, fashionistas, and hardy Missoulians rejoice—the style issue is here for a well-rounded take on what our community puts forth.

Susie Wall, Emma Trotter, Marko Capoferri

Corporate Team CEO Steven Schowengerdt COO Matthew Perry CRO Jamie Pentz VP OF OPERATIONS Janeane Thompson VP OF SALES Andrew Leaders AD DESIGNER Evan Deuvall

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Learn how to start your own publication at citylifestyle.com//franchise. Proverbs 3:5-6 Missoula Valley Lifestyle™ is published monthly by Lifestyle Publications LLC. It is distributed via the US Postal Service to some of the Missoula Valley area’s most affluent neighborhoods. Articles and advertisements do not necessarily reflect Lifestyle

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inside the issue SE PT EMBER 2 0 2 5 | ST Y L E

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Featured

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Story, Spirit, Soul

Amanda Krolczyk of Plaid Beaver draws a mesmerizing connection between nature and art.

The Canvas of Our Community

The Missoula Art Museum celebrates 50 years of bringing contemporary art to our community.

Refined Grey

Curated finds for you and your home.

REVOLVR

Menswear that looks good and feels even better.

08 On the Cover

Departments

Plaid Beaver captures the artistry of Amanda Krolczyk. Her work embraces landscape and the natural beauty that surrounds us, and how we leave a piece of ourselves in the places that mean the most to us. Read about her story on page 8.

Lifestyle Letter

Maker’s Studio SHOPPING

Artist’s Palette ARTS + CULTURE

Must See STYLE + BEAUTY

Local Limelight PROFESSIONAL SERVICES

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Expert Help PROFESSIONAL SERVICES

Photography: Rick Szczechowski

S to r y, S p i r i t , S o u l AMANDA KROLCZYK OF PLAID BEAVER DRAWS A MESMERIZING CONNECTION BETWEEN NATURE AND ART

ARTICLE BY EMMA TROTTER PHOTOGRAPHY BY RICK SZCZECHOWSKI

M AK E R’S ST U D IO | SHO PPIN G

To contemplate Amanda Krolczyk’s art—made of reclaimed wood, cut and painted into nature scenes— is to be drawn in by the scale, then enthralled by the details. Her pieces typically have a broad frame, evoking a reliquary—an ornate container designed to hold something sacred. And for her, that something sacred is nature itself. “I’ve always had this feeling that when you are in these indescribably beautiful places, you lose bits and pieces of your soul, like you leave them there, and you are called back to that place,” said Amanda, who founded Plaid Beaver in 2017 right here in Missoula. “I’m trying to capture some of those really big things in art, and compact it into these little things that a pilgrim and a worshipper of these wild places can come and experience. So if you can bring a little piece of that place with you, maybe you visit your soul in that space.” This connection to the sacred made Amanda’s art a perfect choice for the Windham family, looking to create a memorial for their mom who had recently passed away. Amanda’s piece depicts Big Mountain in Whitefish, where the family liked to ski together, and the mom’s skis frame the art. “What’s cool about it is you look at it and you know exactly what mountain it is, you know those runs,” said Sam Windham. “She’s very good about being specific in her work. She even asked what time of day. I think she was trying to figure out sun angles, which is crazy, because it’s wood.” “She also asked us if there were any runs to highlight, and my mom was a big fan of Chair Two, which just so happens to be an area of the mountain you can

see from the valley,” added Matt Windham. “She did a very good job highlighting those important runs to our family.” Attention to detail is a theme that runs through Amanda’s work. She sketches out each work to size on cardboard. She cuts and sands each wood piece, then uses the cardboard to lay out the wood, ideally following the directionality of the landscape. “I like to mimic the geomorphology with the wood,” she said. “The material speaks louder.” She paints the wood using an acrylic wash technique in which, similar to watercolors, acrylic paint is diluted with water to create translucent layers of color. Her largest piece to date was around 20 feet by 15 feet. She had to cut it in half to transport it and she tries not to go smaller than a 12-inch square. “Mountains start losing their grandeur,” she said. Most of Amanda’s art is of real-life landscapes. Locally, she has done pieces depicting Glacier and Yellowstone and the Big Sky and Livingston areas. “A place that someone longs to be all the time, and I can kind of give them a piece of it,” she said. “Those are the special ones for me.” Internationally, the Dolomites, Patagonia, Zermatt, and South Africa have featured. She recently had a show in San Francisco, so she did some pieces of that region. And the desert has been a recent focus. “The sky is a totally different color in the desert, it’s so cool,” she said. Amy York, a fellow Missoula-based artist, noted that some of Amanda’s more recent work showcases her ability to create a strong foreground, middle ground, and background.

"You can make these beautiful pieces out of trash, and show people that it doesn’t deserve to be thrown away, and make them think harder about what is trash versus what is still beautiful." - Amanda Krolczyk

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“To do a very hard thing, which is be an artist, be a business owner, be a parent, in community with people who get it, is so powerful.” - Amanda Krolczyk

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“She’ll do flowers up close, and then the water, and the mountains,” Amy said. “Her ability to figure out that scale in a way that’s really picturesque is remarkable. Doing that makes you want to walk up to it. Largescale things people want to step back from, and hers are really an invitation to step toward it.” Amanda’s devotion to nature extends not only to the landscapes she depicts in her art but the way she creates her art, too. “None of the wood is new,” Amy said. “It’s something that would otherwise be discarded. She takes these old pieces and she’s giving them a second purpose. It’s really elevating and showing the natural beauty, which is what her work is about in the whole sense.” Amanda doesn’t want sustainability to necessarily be the first thing a viewer thinks of when seeing her art, however. “I want people to be attracted by it first, and then drawn in by that impact,” she said. “You can make these beautiful pieces out of trash, and show people that it doesn’t deserve to be thrown away, and make them think harder about what is trash versus what is still beautiful. The power of art is changing people’s minds without bashing them over the head.” “I’ve always loved the discarded and the things that have been pushed aside,” she went on. “Rusting metal, peeling paint, torn fabric. This material has lived a whole life before me, and it’s so interesting to me. Anything that’s written on I don’t want to cover up with paint, because it’s like that wood’s history, and life.” The business name Plaid Beaver is also a nod to our environment. “I love beavers—it’s such an integral animal to me, and then it feels kind of fitting for something in woodworking,” Amanda said. “They’re just like North

America’s savior. If we reintroduce these animals into the West we could potentially save our ecosystem.” An artist’s ecosystem also needs tending, and Amanda has found a supportive community in her family. Her husband and mother-in-law help her with the business side of Plaid Beaver, she uses tools she inherited from her grandfather, and various other family members work with her in her studio or at shows and, more broadly, here in Missoula. “I love the arts in Missoula. I have so many friends who are unbelievably talented artists,” she said. “To do a very hard thing, which is be an artist, be a business owner, be a parent, in community with people who get it, is so powerful.” Amy echoed her. “Having other mothering artists around you is really important because creativity is something that is really hard to access when your attention is consistently fractured, and there’s nothing that fractures attention more than becoming a parent,” she said. Amanda has also been part of the wider Missoula arts community through her time working at Opportunity Resources, where she taught art classes to adults with disabilities. “I was there for four years and loved it,” she said. “Working with my clients and making the work they wanted to make was so fulfilling.” At the time, Amanda was focusing on ceramics, a medium she still works in and which is what first drew her to art, while she was initially pursuing a pre-med major at University of Montana. “I was like, this is what I was supposed to be doing my whole life. Oh, this is where I have been searching for. This is where I belong,” she said. “The life, the other path, I don’t know how that could have been as full as the one that I’m lucky enough to have stumbled down.”

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THE CANVAS OF OUR COMMUNITY

The Missoula Art Museum celebrates 50 years of bringing contemporary art to our community ARTICLE BY SUSIE WALL PHOTOGRAPHY BY RICK SZCZECHOWSKI

A RT IST ’S PA LE T T E | ARTS + CU LT U RE

The Missoula Museum of the Arts, known now simply as the Missoula Art Museum (MAM), officially opened in 1975 on the corner of Pattee Street and Pine Avenue. The building has a long history in (and is itself) art. Designed in 1903 by architect A.J. Gibson, it was originally home to the Missoula Free Library. In 2006, an addition was added to expand the beautiful open concept exhibition space that you see today. The museum’s golden anniversary is bittersweet as it also brings the retirement of Laura Millin, the museum’s long-time executive director. Her successor, Brandon Reintjes, served as senior curator for over a decade and credits much of the museum’s success over the last 35 years to Laura. These long tenures are not an anomaly. Brandon says, “One of the amazing things about MAM is we tend to attract people who stick around. Finding a non-profit where everyone shares in the same vision and believes in the same values is really difficult. The people that work here want to work with artists, and they want to work in the community.”

MAM operates as a non-profit, but it maintains strong support from both the City of Missoula and Missoula County, which Brandon says is unusual for a community museum. “Securing and maintaining these vital community relationships was a big part of Laura’s vision. That support is essential and it’s a big reason why MAM excels,” says Brandon. As its mission, MAM, “Serves the public by engaging audiences and artists in the exploration of contemporary art relevant to the community, state, and region.” While the concept of “contemporary” sounds simple, Brandon explains that the definition

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MUSEUM IS AN INCREDIBLE MILESTONE.”

“FIFTY YEARS FOR A SMALL, COMMUNITY-BASED, REGIONAL 16

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can be quite complex. “Overall, I would describe it as the art of our time, and art by living artists,” says Brandon. “We’ve always focused on working with and giving a voice to living artists. As soon as you give people access to those voices, amazing things happen.” MAM has long-focused on giving a voice specifically to Native American artists. In addition to the extensive Contemporary

American Indian Art Collection, there is also a gallery solely dedicated to showing work by contemporary indigenous artists. Two current exhibitions that highlight this focus are the Alaina Buffalo Spirit, Through a Cheyenne Woman’s Eyes, which runs through September 27, and Good Relations: Contemporary Native Artists in the MAM Collection, which runs through December 19. Brandon says, “I was talking with somebody who inferred we do political shows. Our shows may be political but only in the sense that they have a viewpoint. We want to make people think and react, but we do not want to exclude anybody or make anybody uncomfortable. We try to figure out a good balance of shows that offer a broad variety and a diversity of expressions.”

To achieve this balance, the staff works together to determine what hangs in MAM’s galleries. “In many museums, the curator makes the decision, and everybody has to fall in line,” says Brandon. “We don’t like to do that. Instead, we have a team. We look at things collectively and evaluate potential exhibitions with the view of how it will engage or affect the community.” Connection to the community is an essential component of MAM. Admission

to the museum has been free to all visitors since its inception. In addition, they offer a range of programs that foster the appreciation of art and bring art education not only to Missoula, but to communities across the region. “Fifty years for a small, community-based, regional museum is an incredible milestone,” says Brandon. He credits this accomplishment to the staff always thinking how MAM integrates into the fabric of the community. “If a museum is exclusive or disconnected, then they aren’t doing something right. You have to be really engaged and involved with the community. We want MAM to be a place where everyone feels a sense of identity and belonging.”

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REFINED GREY

Curated goods for you and your home ARTICLE BY MARKO CAPOFERRI PHOTOGRAPHY BY RICK SZCZECHOWSKI

M UST SE E | STYL E + BEAU T Y

It’s safe to say that community is a human need, and we often come to delineate our lives with the people and pursuits we’re surrounded by.

“I always had loved the idea of having a store, but when I started this, that really wasn’t the primary intent. It was about things I was excited to share with others.” Community will coalesce in all sorts of quirky corners, be it Dungeons and Dragons, paragliding, slam poetry, archery...you get the idea: finding other people who share your passions can give life a kind of vibrancy that didn’t previously exist. For Ursula Roberts, owner and operator of Refined Grey, she found community and vibrancy in something that has, unexpectedly, grown into a successful business on the Missoula landscape. “Before Refined Grey, I worked for an auditing company,” Ursula says. “It was a very unsocial job. I was working from home, on a computer all day. As a way to detour from the mundane, I started a side gig, finding a few clothing and accessory

styles that I thought people might enjoy. I started selling out of my house and via a Facebook group that I created as a way to show the details of items and fit of styles. The group quickly became a place of community for me and so many others.” It only takes one seed to eventually make a forest, and Ursula’s small pursuit soon began to grow beyond its humble origins. “I always had loved the idea of having a store, but when I started this, that really wasn’t the primary intent. It was about things I was excited to share with others,” Ursula says. “When Covid hit, and people couldn’t easily go out and shop, it ended up kind of taking off. Now there’s close to 4,500 CONTINUED >

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people in the [Facebook] group. It took hold as an option for shopping but I was doing it all out of my house.” “After about a year, it was really hard to manage a business in my basement,” she says. “I kind of loved having it accessible 24/7, but I would find that even late at night I’d be down there pricing things, ordering merchandise, and printing labels. My youngest daughter was still home at the time, and I’d be like, ‘Grace, let’s watch a show. You can steam stuff while we watch TV’ [laughter].” “So eventually, I ended up next door [to the current location], in the basement. I moved to that space, mainly as a place to ship, a warehouse, and way to get merchandise out of my house,” she continues. “And over time, people would ask, ‘Can I come shop? Can I come try things on?’ So I started having a few days where I’d have a few hours open, and it just grew into what it is today.” “I love that I’ve met so many women through doing this, and a lot of the people that come into the store to shop started by trying stuff on in my basement. So it’s really neat that I have a lot of the OGs that have watched Refined Grey blossom into this. That’s been really fun and rewarding.” Ursula’s shop moved above ground to their current space, a retail store that feels, well, refined, but equally accessible and unpretentious, situated on an unassuming block off Stephens Avenue. “I get a lot of compliments from customers about not being downtown.”

M UST SE E | STYL E + BEAU T Y

“I love that I’ve met so many women through doing this, and a lot of the people that come into the store to shop started by trying stuff on in my basement.”

Ursula says, “It’s a very easy place to pull up and run in. A lot of people come in on their lunch, a lot of people stop on their way home, or pop in on their way to a game. I love downtown, as far as going there, but sometimes it’s more of an event than a ‘run in and grab something.’” “When I moved back to Montana [from Texas],” she continues, “I felt there was a niche for a price point for a lot of people that live here, not necessarily just those that come to visit. One of my big goals is for it to be accessible in all ways to Montana women. I strive to do well with

that, and I love that if you buy a shirt you don’t have to justify having it for four years.” Like many Montanans, Ursula took a few years to try out another locale and couldn’t resist the pull of home and eventually returned, with the wider lens that a change of geography brings. She’s brought that widened perspective to Refined Grey. “I lived in Texas for twelve-plus years,” she says, “and there were a lot of different options, different price points, and I felt like that was something I could bring in, and I really enjoy that.”

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Chrystal Bolenbaugh is the showroom manager at Mountain Supply, but she can do just about any job there since she's worked herself up the ladder of success. Her character, skills and the opportunity for growth provided by the company presented the perfect trifecta for this local Missoulian to shine. How long have you been with Mountain Supply and how did you become employed there? I have been with Mountain Supply for 12 years. At the time, I was looking to make a career change out of the medical field and decided to take a chance by applying for a purchasing assistant position, and I got the job! It turned out to be one of the best decisions I’ve made. Did you have aspirations to stay at Mountain Supply and climb the ladder? When I first joined Mountain Supply, I didn’t necessarily plan on making it a long-term career. I just knew I wanted a change and a new challenge. But once I got here, I quickly realized how supportive and growth-focused the company is. Over time, I found opportunities to learn, take on new responsibilities, and move into different roles. As I grew with the company, my passion for the people, the work, and the culture grew too. So yes, my aspirations definitely evolved into wanting to build a future here and continue moving forward. It’s rewarding to be part of a team where hard work and dedication are recognized, and where you truly feel like you’re contributing to something bigger. What skills and/or characteristics do you possess that enabled you to become Showroom Manager? I believe a combination of strong organizational skills, a passion for design, and a genuine commitment to customer service helped me grow into this role. I’m detail-oriented and love helping people bring their ideas to life, which is a big part of what we do in the showroom. I also enjoy building relationships, both with our customers and our team, and I’m always looking for ways to support and motivate those around me. My willingness to learn, adapt, and take on new challenges has also played a big part in helping me move into a leadership position.

What's the future look like at Mountain Supply? What are you passionate about and how does that translate to the quality of customer experience? The future at Mountain Supply is incredibly bright. We continue to grow and evolve while staying true to our core values of being locally owned and customer-focused. We’re expanding our product offerings, investing in our showrooms, and making sure we stay ahead of design and technology trends. Our goal is to make Mountain Supply the first choice for anyone looking to create a beautiful, functional space, whether that’s a homeowner, contractor, or designer. I’m passionate about helping people bring their visions to life. I love creating spaces that feel personal and inspiring, and that passion drives me to make sure every customer feels heard and supported throughout their project. I believe in building genuine relationships, paying attention to the details, and always going the extra mile. That translates directly to a customer experience that’s not only professional and efficient, but also warm and enjoyable. Lastly, tell us about yourself! Do you have a family? Are you a Missoula native? What are your hobbies? Anything our community would find surprising? I was born and raised right here in Missoula, and my family has deep roots in the community. My mom was also born and raised here and recently retired from the University of Montana, where she worked for many years. My dad owned Valley Concrete, so I grew up around the construction world and always felt a strong connection to it. I went to college at the University of Montana and graduated with a degree in Communications. My husband is also the Manager at Mountain Supply, and together we have three amazing children, two of them are my wonderful step-kids. We feel so lucky to share such a close, blended family that keeps us busy and brings us so much joy. Outside of work, I love spending time at the lake, boating, and enjoying all the outdoor activities Missoula has to offer. One thing people might find surprising is that I love to play hockey. It’s a big passion of mine and a fun way to stay active and connect with the community. I feel so grateful to live, work, and raise my family in the same town where I grew up, and I’m proud to continue our family’s Missoula legacy.

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REVOLVR Menswear that looks good and feels even better Growing up, Chris Lavoie was never much into fashion. His interest in more stylish clothing came along later in life, and has neatly coincided with his tenure as store manager for the Missoula location of REVOLVR Menswear. “I was a typical Montana boy,” Chris explains, “wore blue jeans, T-shirts. Met my wife and she slowly introduced me to more well-fitting clothes, stuff that I kind of always liked, but I came from a very ‘country’ family and so never really experimented with that. Then I kind of found my own fashion in what REVOLVR carries.” While out of town for a wedding, Chris happened to stop in to REVOLVR’s Bozeman location and had a serendipitous interaction with their then-district manager, which led to an interview, which led eventually to his current position. Chris has a background in sales, and he was at that time in a stage of discovering his next move. “I had never envisioned myself in retail,” he says, “but the people, the energy, the story, was all great.” “John [who founded REVOLVR in 2013 along with his wife Christine] had this idea of wanting to start a menswear shop, because there really wasn’t any around,” he continues, “and

ARTICLE BY MARKO CAPOFERRI PHOTOGRAPHY BY RICK SZCZECHOWSKI

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a place where anybody could come in and find quality clothes no matter what your walk of life is. It really just spoke to me in my own journey through clothes at the time.” REVOLVR’s Missoula store stands out for a few reasons. For one, it sits right at Broadway and Higgins, essentially in the heart of downtown. They deal in boutique brands like Freenote Cloth, Naked & Famous, Taylor Stitch, and others, more “big city” in style than is often associated with Montana but a welcome addition to the styles available elsewhere in town. And, it’s a store geared toward providing men with fashionable choices apart from the norm.

“[REVOLVR] allows people to experience fashion directly for men, and you have more than just one tiny section in the back,” Chris says. “And it’s not only for men; we have plenty of women who shop here.” “I think it provides a shop that’s very different for clothing,” he continues. “There are some overlaps with some other stores, but for the most part we have some unique stuff, more ‘craft’ clothing, if you will, different than anything I’ve seen in Missoula.” In addition to the above-mentioned attributes that set REVOLVR apart from other clothing stores in the area, the shop is managed by Chris, a former salesperson, and he brings some of the energy and love of people that he cultivated in his former career to his work at REVOLVR. Only this time around the stakes feel much lower to him, more amenable to organic interpersonal connections without the same kind of intense pressure to perform. He says his favorite part of managing REVOLVR “comes from my sales background, which is just getting to interact with people. You have people that are visiting from other countries, local Missoulians or people that are shopping here every week; you get to interact and talk to those people about their different walks of life.” “That was my favorite part of sales and now I get to do that in a less high-pressure situation,” he says. “There’s not a quota that’s being driven. I get to fully interact with people and help them find something that makes them feel better about themselves.”

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Big News for Missoula Landlords: Meet Steadily Insurance PHOTOGRAPHY BY RICK SZCZECHOWSKI

Dear Missoula, At Sharkey Insurance, we've been proud to serve Missoula for over 50 years, building trust with our neighbors and protecting what matters most. Today, we’re excited to share some great news for local property owners and landlords. We’ve recently partnered with Steadily, a modern insurance company built specifically for landlords. Steadily offers a fresh approach to rental property insurance—combining cutting-edge technology with comprehensive coverage and competitive pricing. What does that mean for you? We’re seeing significant savings for landlords—often reducing premiums while actually increasing property and liability coverage. Whether you own a single rental home or manage multiple units, Steadily brings smarter, more efficient protection tailored to your needs. As a local, independent agency, we’re always looking out for our clients’ best interests. This partnership gives us another powerful tool to help landlords in Missoula protect their investments and keep more money in their pockets. If you’re a landlord in Missoula, now’s the perfect time to compare your current policy. Let’s take a look and see how Steadily stacks up. You might be surprised at how much you can save without sacrificing coverage. Stop by Sharkey Insurance, give us a call, or visit us online. We’d love to help you insure smarter. From,

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