Issuu

S E P TE M B E R 2 02 1

Beauty and quality for every chapter of your life. I M AG E S BY SPAC EC R A F T I N G

PETER CR AIN

Whether you’re thinking of renovating a historic home or building a new modern home, we’d love to help. Please call Peter Crain to schedule a complimentary consultation.

4353 Upton Ave. S.

Ste. 001

Minneapolis

612.782.7111

trestlehomes.com

BUILT BY STREETER

RENOVATION BY TERRA FIRMA PHOTOGRAPHY BY SPACECRAFTING

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We do deals diﬀerently at Kenwood Commercial. As a local, independent company, we care deeply about our clients and the community that inspires them. We are focused on building relationships with our clients, understanding their needs and committing to the process from beginning to endless opportunity.

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Our local connection is extremely important when it comes to bringing you unique, exclusive, top-quality products, including the freshest produce in town. We work with both large local growers and small local farmers in our stores’ neighborhoods because local isn’t just good for our economy and the environment, local produce also retains more nutrients and just tastes better.

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LIFESTYLE LETTER

SEPTEMBER 2021 PUBLISHER

Alexandra Patty | alexandra.patty@lifestylepubs.com EDITOR

Kassi Miranowski | kassi.miranowski@lifestylepubs.com

Feeling Fall AHHH…SEPTEMBER. The bittersweet change is in the air with summer coming to an end, and fall just around the corner. Looking back on everything that has happened over the past year and a half, the fact remains that the world keeps on spinning, the sun rises and sets, and nature cycles through yet another season. Minneapolis Lakes keeps moving forward too, with positive stories of businesses and people within our community.

AD DESIGNER

Whitney Lockhart L AYO UT DESIGNER

Dani Moore CONTRIBUTING WRITERS

Sue Baldani, Kassi Miranowski, Melinda Nelson CONTRIBUTING PHOTOGRAPHERS

Lucy Hawthorne, Rob Grosse of Spacecrafting Photography

For this issue, Melinda Nelson spoke with Peter and Jeanne Crain of Trestle Homes on their love for Linden Hills, the city life, our beautiful lakes, and why it was time to build a fresh foundation and establish new roots. Their labor of love will also be featured on the AIA Tour this fall. We were also excited to meet up with Steve Havig at Lakes Area Realty, who is celebrating 25 years in business this year. Steve talks about what has changed in real estate since 1996, and how important it is for their brokerage to treat people with respect and care when handling one of life's biggest assets. Serge + Jane, the beloved retail boutique, is also coming up on an anniversary. We talked to Jamie Carl on how Serge + Jane supports local while providing unique goods for men, women, kids & pets. If you haven’t been to their three-level location near 44th and France – it’s a fun and great shopping experience! If you've ever wondered about body contouring or ways to tighten and tone, Clinic

CORPORATE TEAM CHIEF EXECUTIVE OFFICER Steven Schowengerdt CHIEF SALES OFFICER Matthew Perry CHIEF FINANCIAL OFFICER DeLand Shore

Femina has some answers. Their new Evolve and Evoke technology provides results

ART DIRECTOR Sara Minor

without surgery or downtime. We caught up with Dr. Scott Ross about these new

OPERATIONS DIRECTOR Janeane Thompson

procedures and how easy it can be to make a change. For fall décor inspiration, we have included some projects designed by Katie Bassett Interiors. Katie’s mantra Relax, Play, Be Happy! can be seen throughout her colorful

AD MANAGER Chad Jensen REGIONAL SALES DIRECTOR Eric Williams WEB APPLICATIONS Michael O’Connell

touches on everything from local residences to vacation properties. Minneapolis Lakes also got some fashion tips from Owl Optical on this season’s best selling products to freshen up your look and compliment your face. And don’t forget the biggest local event for your furry friends as we welcome back the 16th annual Woofstock mid-month.

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We hope your September is a wonderful one,

Alexandra Patty, Publisher

ON THE COVER PHOTOGRAPHY BY ROB GROSS OF SPACECRAFTING 8

Minneapolis Lakes | September 2021

CityLifestyle.com/MinneapolisLakes

SOUTH CAROLINA | TENNESSEE | TEXAS | VIRGINIA | WASHINGTON

Proverbs 3:5-6 Minneapolis Lakes™ is published monthly by Lifestyle Publications LLC. It is distributed via the US Postal Service to some of the Minneapolis Lakes area’s most affluent neighborhoods. Articles and advertisements do not necessarily reflect Lifestyle Publications’ opinions. No portion of this magazine may be reproduced in any form without written consent. Lifestyle Publications does not assume responsibility for statements made by advertisers or editorial contributors. Information in Minneapolis Lakes™ is gathered from sources considered to be reliable, but the accuracy of all information cannot be guaranteed.

YEARS

INSIDE THE ISSUE SEPTEMBER 2021

FEATURES 16 The Key to Success Staying On Top of a Constantly Changing Real Estate Market

26 Love Where You Live Lured by the charms of Lake Harriet, Peter and Jeanne Crain switched up their life and built a new home in Linden Hills

33 Tightened and Toned New Technologies for the Most Beautiful You

26 33

36 Edgy and Urban in Edina A Unique and Fun Shopping Experience

DEPARTMENTS 8

Lifestyle Letter

Around Town

Locally Owned

22 Inspired By 26 Open House 36 Trend Setter 42 Local’s Choice 44 Lifestyle Calendar 46 Our Town

Your local real

estate expert,

providing an

unwavering

dedication to

service and

superior

results.

James Paddon Realtor®

612-868-3814 james@fazhomes.com

Fazendin Realtors Voted Minnesota’s Best Luxury Real Estate Brokerage

@fazhomes

www.fazhomes.com CityLifestyle.com/MinneapolisLakes

AROUND TOWN Lucent Blue Events, with an eye towards community building, the organization fosters opportunities for brick-and-mortar experimentation to explore retail merchandising, experiential design, event activations and more. Learn more at truenorthcollaborative.com

AIA HOME TOUR The 14th annual AIA Minnesota Homes by Architects Tour will be held Saturday, Sept. 18 and Sunday, Sept. 19, 2021 from 10 a.m. to 5 p.m. each day. This year’s roster of homes showcases 17 newly-constructed and remodeled residences, with 13 available to explore in-person and four available to tour virtually. All homes are designed

LOVE, A + B

by registered members of the American Institute of Architects Minnesota (AIA Minnesota). The AIA

Love, A + B which opened this past March in the

Minnesota Homes by Architects Tour features a

West End, is a full-service salon offering color, cuts,

range of project sizes, styles, techniques, budget

extensions, plus a menu of aesthetic services includ-

scopes, and neighborhoods. There is no other

ing botox, filler, dermaplaning, lashes and brows

home tour like it in the state, as it places emphasis

to boost your desired style and image. Started by

on the talents of local architects and their collabo-

co-owners Allie & Bailey, the salon name says it all,

rative relationships with homeowners. Learn more

and showcases their support for the Minneapolis

at HomesByArchitects.org

beauty community. Equipped with expert stylists, a great vibe and Frenchie salon dog, you’ll be sure to fall in love. Visit loveabmpls.com to learn more and book online. Insta @loveabmpls

THE FAB TAP The Fab Tap mobile bar accommodates all parties and celebrations. From weddings, cor-

TRUE NORTH COLLABORATIVE

porate events, birthday parties, graduations, a football party, or a just because, this mobile bar /

True North Collaborative opened their new space

experience trailer is a unique bartending service

in June at Seven Points in Uptown, Minneapolis. As a

providing everything from bubbly and beer to

think tank for local retail, their 1,200 sq-ft studio is avail-

cocktails and non-alcoholic drinks. The Fab Tap

able for short and long-term rentals for retail pop-ups,

brings the fun experience and beverages directly

product launches, trunk shows, classes, art events,

to your event. You sit back, relax and have a good

and more. Their open-air café is available for culinary

time! Consider us, your joy on wheels. Learn more

pop-ups, tastings, and demos. Led by Coimatan and

at thefabtapco.com. Insta @thefabtap

Minneapolis Lakes | September 2021

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Minneapolis Lakes | September 2021

ARTICLE SUE BALDANI | PHOTOGRAPHY LUCY HAWTHORNE

LAKES AREA 16

the key to success

STAYING ON TOP OF A CONSTANTLY CHANGING REAL ESTATE MARKET

CELEBRATING 25 YEARS IN BUSINESS IS A HUGE MILESTONE, AND LAKES AREA REALTY IS ENJOYING ITS SUCCESS. And Steve Havig, Realtor ®, broker and owner, shows no signs of slowing down. With his charismatic personality and experience in the industry, his leadership is invaluable to his team and their clients. After years of Steve’s successful career in the clothing industry, it was she who originally pointed out that with his people skills and back-

When hosting open houses, which he did

ground in business, being a real estate agent

every weekend as a new agent, he brought cinna-

would be a great new career for him. At the time,

mon buns from the bakery with him. The houses

he and Terri had started and were running Isles

would smell delicious when people walked in,

Bun & Coffee (now under different ownership,

and clients in attendance would joke that they’d

but remains a staple of Uptown).

better buy a house from him soon before they

“I like people,” says Havig. “I like to get people

gained too much weight!

a good deal. I want to treat people the way that

Today, Lakes Area Realty has 105 agents

I want to be treated, and that’s always been our

throughout six offices in and around the Twin

mantra at Lakes Area Realty.”

Cities. It services a wide area, from western Wisconsin to eastern Minnesota, but the majority of its business is done in Minneapolis. “I market and do 90% of my business in a small area, so I’m well known in this community for how I market, stage and present my homes,” says Havig.” New clients are often referred to him by people who know him or were former clients. “It all boils down to trust,” he says. “A home is usually one of your largest assets, and you have to ask yourself, ‘Do you trust this person with your asset?’” Some of his agents have been with him since the very beginning. “We have mostly seasoned agents and all of them have a passion for their clients,” says Havig. “It’s very important to have people in the industry who are respected among their peers. Our agents bring a lot of experience to the table as well as knowledge of the neighborhood and pricing.

CONTINUED >

R E A LT Y

His wife Terri can also take a lot of the credit.

CityLifestyle.com/MinneapolisLakes

LOCALLY OWNED (CONTINUED)

Another mantra at Lakes Area Realty is collaboration, not competition. He and his agents often assist and exchange information with other outside Realtors. “We at Lakes Area Realty maintain our reputation and our relationships,” he says. Of course, the real estate market has changed drastically during the last 25 years, and Havig and his team have stayed on top of it all. They offer their clients the latest technology and the most up-todate knowledge in the industry. “People’s expectations are higher today because there’s so much information and data out there,” says Havig. “They need a real estate agent to understand how the transaction works. When I first started out you could buy a house with a four-page purchase agreement; now it’s 38 pages. People also like to have an agent for their knowledge of the neighborhood and knowing what houses are worth

which he feels is so important. “This industry has

- we do market analyses for both buyers and sellers

been extremely good to me and my family, and I

to make sure that the pricing is correct.”

feel it’s an obligation to give back. I do and will

What has changed the most, he says, is the use

continue to do so.”

of technology to buy and sell homes. “We used to

Along with numerous charities, causes and

stage houses and make color brochures,” he says.

boards, he’s been a volunteer member and pres-

“Now, we’re marketing to the internet and social

ident of the Minneapolis Area Association of

media. By embracing new real estate technology

Realtors, where he was recognized in REALTOR®

tools at our disposal, it has allowed us to remain

AE Magazine for his selfless leadership. He’s also

competitive in the marketplace and better serve

been involved with a community service program

our clients.”

with the United Way and Habitat for Humanity.

Staging has also evolved over time. When Havig first started, he would bring in a person to help

A Vietnam Vet, he’s a major donor for Homes for Heroes, which assists homeless veterans.

the homeowner declutter and to rearrange some

“I’ve also built several houses in Vietnam for

of the bigger pieces of furniture for a better flow

the non-profit, Kids Promise, which allows me to

and look. Today, they sometimes empty the entire

sponsor a home each year for a family in Vietnam,”

house and have a stager bring in all new furniture

says Havig.

and accessories.

All these years later, he still loves what he does.

In addition to running his real estate business,

“It’s a people business. I enjoy people, building rela-

Havig also takes the time to give back not only

tionships, and the consultative approach. I enjoy

to his community, but the broader world as well,

the fact that we also get to be marriage counselors, financial counselors, and remodeling counselors.” To find out more about Lakes Area Realty, and what Steve Havig and his team can do to help you with your real estate needs, go to https:// www.lakesarearealty.com/. 1428 W 28th Street Minneapolis. (612) 867-5624.

Minneapolis Lakes | September 2021

JEANETTE KUNZ, Broker STEVE HAVIG Residential, Investment & Commercial GARY BENNETT WI & MN Licensed MICHAEL OLAFSON 715.441.2804 612.229.6972 jeanette@lakesarearealty.com 0

ing!

d Sale Pen

ing!

TOUR

d Sale Pen

TOUR TOUR

30011 MINERVA DAM ROAD, DANBURY, WI

4633 YORK AVENUE SOUTH, MINNEAPOLIS

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RESIDENTIAL HOUSING MARKET UPDATE FOR JULY 2021

Single Family Properties | $500K+ | Residential zip codes: 55403, 55405, 55408, 55409, 55410, 55416, 55419

Calhoun Isles

Bryn Mawr South Uptown Cedar-Isles-Dean East Calhoun (ECCO) East Isles Kenwood Lowry Hill Lowry Hill East West Calhoun

Southwest

Armatage East Harriet Fulton Kenny King Field Linden Hills Lynnhurst Tangletown Windom

Closed Sales

Homes for Sale

Avg. Sales Price (000s)

% Chg

$827 $621 $517 $885 $691 $845 $1,106 $1,050 -

+3.9% -2.6% +15.6% +5.4% -10.4% +27.9% +2.8% -

47 5 1 6 4 3 14 13 1 -

64 3 14 3 23 9 10 2

$817 $680 $1,794 $763 $568 $625 $987 $771 $635 -

+0.3% +6.3% -34.2% +13.6% +11.9% +2.0% +3.0% -23.7% -

18 4 1 2 3 2 2 4 -

45 3 4 4 5 7 10 8 3 1

Avg. Days on Market

Avg. Price per Sq. Ft.

20 14 20 14 28 7 29 10 107 -

$307 $272 $489 $331 $268 $236 $331 $303 $226 -

28 5 1 13 26 85 14 42 -

$260 $263 $329 $297 $233 $242 $294 $242 -

Data updated August 2, 2021. Obtained from Northstar MLS. Deemed reliable but not guaranteed.

lakesarearealty.com Website

If your home is currently listed, this is not a solicitation.

Minneapolis Lakes | September 2021

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Minneapolis Lakes | September 2021

DESIGNER KATIE BASSETT OF KATIE BASSET INTERIORS SHARES HER SIGNATURE STYLE

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OPEN HOUSE

Love WHERE You Live LURED BY THE CHARMS OF LAKE HARRIET, PETER AND JEANNE CRAIN SWITCHED UP THEIR LIFE AND BUILT A NEW HOME IN LINDEN HILLS

TWO THOUSAND MILES OVER 700 SATURDAYS. Give or

For as long as he can remember, Peter has loved creating things

take an occasional ice storm, that’s how many miles Peter

with his hands. As a child growing up in Franklin, Wisconsin, just

Crain has logged around Lake

south of Milwaukee, he was always

Harriet, his favorite urban oasis. For

building 3-D objects and geometric

14 years, Peter and a pack of run-

sculptures out of found items. On

ners from the world-renowned (or

hot summer days, Peter’s mother

so the members like to think!), RJO

and her friends would pack up all

Running Club have been meeting

the kids and take them to the beach

outside Sebastian Joe’s at 7 a.m. for

at Brown’s Lake, where he would

their weekly run.

spend hours engineering complex

With a jovial, self-appointed

road systems and building elaborate

leader who reserves the right

cityscapes in the sand.

to schedule the group’s annual

Throughout middle school and

board meeting at a supper club

high school, Peter excelled at art

to coincide with his birthday, this

and geometry—talents that led

club of 20 friends from all walks

him to the University of Minnesota

of life is fueled by witty banter,

where he studied with Margaret

camaraderie,

competition.

DiBlasio, widely recognized as the

Peter, the owner of Trestle Homes,

birth mother of discipline-based

appreciates the pace and compan-

art education, and minored in

ionship while savoring views of

architecture. After graduating from

architectural landmarks like Harry

college, Peter spent more than a

and

Wild Jones’s 1904 picnic pavilion

decade teaching ceramics and

at Beard’s Plaisance and Milo Thompson’s bandshell and

sculpture at Eden Prairie High School and doing commercial

refectory, plus the many homes that Peter has renovated for

construction in the summers before launching his own resi-

friends over the years.

dential construction firm in 2001.

ARTICLE MELINDA NELSON PHOTOS COURTESY OF SPACECRAFTING PHOTOGRAPHY

Minneapolis Lakes | September 2021

CONTINUED >

CityLifestyle.com/MinneapolisLakes

OPEN HOUSE (CONTINUED)

Until May of this year, Peter and his wife

the PKA team refined the design to include a

Jeanne lived near a leafy park in Edina, in a

metal roof, a green roof, and a natural stone

classic home he built in 2006. But, three years

exterior that reflected the colors and textures

ago, the lure of Lake Harriet proved irresistible.

of the neighborhood. Inside, the modern floor

With three grown sons, the Crains were no

plan includes a light-filled kitchen and break-

longer tethered to the neighborhood, so they

fast nook, a dining area and a living room that

decided to switch up their life and start an

opens onto the back yard. Interior designer

exciting new chapter. With the help of longtime

Christine Frisk of InUnison Design and her

friend Morgan Clawson of Edina Realty, they

team helped Jeanne and Peter select interior

found the perfect spot on Queen Avenue, half

finishes, lighting, custom furnishings, and art.

a block off the lake. The lot had an older home

In addition to working on renovation and

on the wide, gently sloping site, so Peter and

new construction projects for his clients, Peter

Jeanne spent time with the former owners to

built the Crains’ new home with his pack of

share their idea for a new house that would play

trusted artisans. A veritable showcase of

well with the neighboring homes—a charming

Minnesota craftsmanship, the home features

Victorian-style cottage on one side, and a clas-

masonry by Jim Motzco and Bruce Husby of

sic foursquare on the other. The couple wished

Stone Creek Masonry with assistance from

Peter and Jeanne every happiness with their

the Crains’ son Jacob, a custom front door by

project, so with their blessing, they set to work.

Robert Chickey, a dramatic steel staircase, fire-

The Crains have long admired the work of

place and slatted walls by Mike Bauer of Bauer

PKA Architecture, so they met with principals

Metal, custom cabinetry by Greg Koivisto of GK

Gabriel Keller and Kristine Anderson and

Millwork & Cabinetry, an audio-visual system

project architect Ted Martin at their studio in

from In-Focus Systems, pathways and patios

Uptown. The PKA team has designed many

of Friesian limestone from Orijin Stone, Marvin

award-winning new construction and renova-

Signature Ultimate windows, and other locally-

tion projects around Lake Harriet, Bde Maka

sourced products.

Ska and Lake of the Isles, so they immediately

Midway through the construction process,

understood the Crains’ vision of a home that

the Crains decided to go all in and move the

combined Jeanne’s love of traditional refer-

Trestle Homes studio from International Market

ences and Peter’s appreciation for modern

Square to the new 44 Commons Building

design while integrating easily into the fabric of

in Linden Hills, developed by the owners

the street.

of Sebastian Joe’s. In between putting the

Taking pen in hand, Keller unrolled a piece

finishing touches on the new offices while

of tracing paper over the site plan and quickly

readying their home for the AIA MN Homes by

sketched a simple gable form and a modern

Architects Tour in September, Peter and Jeanne

form linked by walls of glass, and a wide front

love strolling over to Broders’ for a glass of

porch and a low stone wall for chatting with

Montepulciano and a plate of pasta to celebrate

the neighbors. The Crains loved the idea, so

their new life in Linden Hills.

Minneapolis Lakes | September 2021

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Tightened AND TONED NEW TECHNOLOGIES FOR THE MOST BEAUTIFUL YOU

AFTER 35 YEARS OF OWNING HIS OWN DERMATOLOGY PRACTICE, DR. SCOTT ROSS, MD, A FELLOW OF THE AMERICAN ACADEMY OF COSMETIC SURGERY, SOLD HIS FOUR OFFICES AND DECIDED TO SLOW DOWN. But that didn’t last long. Shortly after, he realized how much he missed his field and decided to embark on a new career path as the medical director of his own medical spa, Clinic Femina. Since the clinic opened five years ago in Minneapolis, new technologies in skincare have been changing the way treatments are done, and in many cases, have made looking and feeling great much easier. Two of these technologies, InMode’s Evolve and Evoke, have really made a significant impact. They are so new, in fact, that they’ve only been in use in Clinic Femina since March. “Evolve deals with non-facial areas, so those where you have fat and loose skin that you want to tighten up,” says Dr. Ross. “The common areas are the abdomen and waist, as well as the arms, thighs and knees.” Other areas may include the buttocks, legs, and bra back areas. Evoke is used only on the face. “You can do the chin, or the cheeks and the chin, depending on if you want to get a little tightening under the neck, or if you want to simulate a non-surgical face lift,” he says.

CONTINUED >

ARTICLE SUE BALDANI PHOTOGRAPHY LUCY HAWTHORNE CityLifestyle.com/MinneapolisLakes

TIGHTENED AND TONED (CONTINUED)

Evoke and Evoke are both non-invasive, so there are no incisions, no anesthesia, no pain and no downtime. “It consists, on average, of about five one-hour treatments - one treatment per week – and the beauty is that it’s the only thing on the market that not only reduces fat, but also tightens the skin at the same time,” says Dr. Ross. “That’s the advantage over liposuction, which just gets rid of fat, and also the advantage over CoolSculpting, because at best that gets rid of fat but doesn’t do anything to the skin.” Evolve and Evoke, on the other hand, produce a firmer and more youthful appearance, and are safe for all skin types and skin tones. In his 35 years in practice, Dr. Ross says he never indulged in any treatments on himself, but once Evolve and Evoke came on the scene, he started using them because he was impressed by how well they work. Typically, he explains, you’ll start to see changes before you finish your fifth session and then you’ll continue to see changes for about three months after that. “Of course, the aging process still continues and it doesn’t stop that, but what it does do is reverse what you wanted to get rid of up to that point. So, we recommend that people come in about once a year for maintenance and just for one treatment, not all five again.” Other services offered at Clinic Femina include Botox ®, which helps diminish the appearance of lines on the forehead and wrinkles around the eyes, and injectable fillers, which can help plump thin lips, enhance shallow contours, remove wrinkles, soften facial creases, and improve the look of recessed scars. “We’re doing more of these than ever,” says Dr. Ross. “I think it has to do with the fact that people got their vaccines and started to get back to life and decided that they wanted to spend money on themselves. They’re tired of looking at their faces on Zoom – so we have people coming in for Zoom Botox and Zoom filler. And combine that with people who were past due for their Botox and fillers (these are done every four months) and it’s booming.”

Minneapolis Lakes | September 2021

He performs a lot of liposuction treatments for those who have a little more fat than what they want to treat with Evolve, and who also don’t need skin tightening. “We also do a lot of vaginal rejuvenation which is a big thing now,” says Dr. Ross. “There’s a procedure called THERMIva® and we have nurses who perform those treatments.” Clients are coming not just to a medical spa, but an actual medical office. In addition to cosmetic procedures, Clinic Femina offers general dermatology services such as mole checks and skin cancer removal. “They are getting medical, surgical and spa treatments in a contemporary, clean, and very upbeat facility, so we have it all here,” he says. “My staff from my practice moved with me, so we have years and years of experience dealing with all kinds of issues.” Every client receives a customized treatment plan and these treatments, along with the expected results, are explained in an easy-to-understand manner. He and his staff want to ensure that clients have a positive experience and the best outcomes while in their care. If someone cannot come into the med spa, or lives too far away, Clinic Femina also offers TeleDerm appointments. So, if a person is concerned about a rash, acne, a fungal infection, mole, or other skin condition, Dr. Ross can virtually diagnose and prescribe from afar. To find out more about Clinic Femina and how Dr. Ross and his team can help you look and feel your best, go to https://www.clinicfemina.com/. 1620 W. Lake Street, Minneapolis. (612) 822-1301.

“It consists, on average, of about five one-hour treatments - one treatment per week – and the beauty is that it’s the only thing on the market that not only reduces fat, but also tightens the skin at the same time.” CityLifestyle.com/MinneapolisLakes

TREND SETTER

E D GY A N D U R BA N I N E DI N A

A UNIQUE AND FUN SHOPPING EXPERIENCE

Minneapolis Lakes | September 2021

ARTICLE SUE BALDANI PHOTOGRAPHY LUCY HAWTHORNE

WITH ITS EXPOSED BEAMS, CONCRETE FLOORS,

And since Casey’s passion is music, especially on

LARGE WINDOWS, BLACK AND GRAY HUES, AND

vinyl, the store has a great selection of vinyl records

GREAT MUSIC, SERGE + JANE HAS A HIP URBAN

for sale. “Even before COVID, vinyl was making a

FEEL. And no, it’s not a nightclub, but a local retail store

comeback, but what we saw during COVID with

where shopping is an immersive experience.

people spending so much time at home was that

A lifestyle boutique, Serge + Jane opened in November

they enjoyed the ritual of listening to an album they

2019 and was literally designed from the ground up by

remembered or discovering new artists and sitting

Jamie and Casey Carl. Coming from a retail background

down and listening to music and hearing it how it was

at Target, they used their expertise and thought outside

recorded,” she says. “It has a live feeling to it and not

the box when it came to creating their own store. And,

as manufactured as what you will find on a streaming

they chose to build it at 44th & France in Edina because

channel. You’ll hear the grit and maybe feel like you’re

they live in the area and wanted it to be near their friends

a little bit closer to the music.”

and neighbors.

The three large retail floors are filled with mer-

The atmosphere of the store is laid back, sexy, and pas-

chandise for every member of the family, especially

sionate. “It’s very crisp and chic,” says Jamie. “It’s meant to

when it comes to apparel. “Our clothing style is very

feel a little bit urban in a suburban area. We are adjacent

laid back and influenced by the West Coast,” says

to Minneapolis and wanted to channel that downtown

Jamie. “We have different brands than what’s usually

vibe.” Even the name has a cool story to it, which you can

available around here and we want it to feel casual.

find on its website, www.sergeandjane.com/.

So even if it’s a dressy occasion, it still feels very

Her husband Casey creates all the music sets that are

effortless and sophisticated but not too overdone or

played in the store. “Music plays a huge role in the expe-

fussy. And that’s how I hope people feel when they

rience when you’re shopping,” says Jamie.

enter our space.”

CONTINUED >

CityLifestyle.com/MinneapolisLakes

TREND SETTER (CONTINUED)

In addition to clothing, accessories and home

shoppers to attend. Jamie’s last 10 years at

goods, Serge + Jane also carries some great

Target were spent leading the internal events

toys, apparel, and other pet related items, and

team, so she has been using those skills at

shoppers can even bring their dogs with them.

Serge + Jane.

The pet bakery is also a big hit with its cookies,

“At least every week or two we’re doing

cupcakes, and treats made by a group of neigh-

something where we’re utilizing our rooftop or

borhood teenage entrepreneurs.

our space in the store,” says Jamie. “We did a

Jamie and Casey feel strongly about buying local

Mother’s Day event where moms shopped on all

and supporting local, so shoppers will find plenty

three floors and then were able to have cham-

of unique merchandise from various area vendors.

pagne and individual charcuterie boards while

“There’s a big maker’s market environment here,” says Jamie. “We do a lot of pop-up shop

Reaching out and giving the community

events so people can shop and meet the artists

a place to gather and do something beyond

here as well.”

shopping is something they strive to do. And

Another interesting aspect of Serge + Jane is

although they have a great website for people to

the walking gallery in the stairwell. “We highlight

shop online, Jamie feels that there is something

local artists and have a launch party for them to

special about shopping in person.

kick it off with drinks and cocktails,” she says. “And, we change it out every three months.”

“I do believe that people, even when rushed and with limited time, like to carve out an

Jamie and her staff make sure everyone who

opportunity to see what’s new and what’s

comes through the doors feels welcome. “Our

happening that they just can’t get from scroll-

team is exceptional and customer service is very

ing through websites. You get more out of it

important to us,” she says. “Carol Werness, our

when you can see and touch things in person.

store manager, has more retail experience than

There is an experience to be had when you

even Casey and I do. She owned her own store

come into our store.”

for years before she came on board with us.

To understand what Jamie is talking about,

When people walk in, they are greeted and seen,

visit the store and immerse yourself in the

so we’re very hands on with our clients. We want

experience that is Serge + Jane. 4532 France

them to be happy with what they leave with.”

Ave S., Edina. (612) 315-4638. https://www.

In addition to the everyday shopping experience, there are often fun events for

hanging out on the rooftop.”

Minneapolis Lakes | September 2021

sergeandjane.com/. IG @sergeandjaneshop.

CityLifestyle.com/MinneapolisLakes

RELAX. PLAY. BE HAPPY.

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NATIVE ARTWORK • JEWELRY • WILD RICE • GIFTS • & MORE

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Minneapolis Lakes | September 2021

AUTO HOME LIFE BANK

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CityLifestyle.com/MinneapolisLakes

LOCAL’S CHOICE

FRESH FACED

FOR FALL

AHLEM: RUE DE SOFIA

EYEVAN: LASZLO

OWL OPTICAL SHARES FASHIONABLE BEST SELLERS

GOTTI: OR02

A bold take on a classic shape. The

This updated take on a retro style

Effortless and stylish- The OR02

beveled temple and step cut frame

is a store favorite! The angles of the

is a celebrity favorite and it is easy

front are a great highlight for some-

frame help show off the features of

to see why. This frame is lightweight

one looking for a statement frame!

everyone who wears it.

and comfortable while highlighting a timeless round shape.

MOSCOT: LEMTOSH

GARRETT LEIGHT: HAMPTON

YUICHI TOYAMA: TXL

Classic and timeless are two of the

A contemporary frame with a modern

Jewelry to frame your eyes! With rich

best words to describe the Lemtosh.

twist. The Hampton is a perfect staple

tones this classic shaped stunner has a

This frame is a celebrity favorite and

for any style from jeans and a t-shirt to a

thin line of gold metal around the interior

has been seen in many forms of media.

boardroom executive.

edge to add a bit of shine to your day. More at owloptical.com. 4318 Upton Ave S. Minneapolis. (612) 367-4106.

Minneapolis Lakes | September 2021

CityLifestyle.com/MinneapolisLakes

1-30

SEPTEMBER

LIFESTYLE CALENDAR

IMMERSIVE VAN GOGH EXHIBIT Lighthouse Minneapolis

The

Immersive

Van

Gogh

Exhibit is taking over Lighthouse Minneapolis. Central

Located

Ave,

NE,

at 1515

Minneapolis,

Lighthouse Minneapolis will be

transformed into an unforgettable art experience where the art of

Vincent van Gogh will come to life around you! Get ready to be transported the second you step inside. Learn more at vangoghmsp.com

1-30 SUMMER FLOWER SHOW

Marjorie McNeely Conservatory

The Summer Flower Show fea-

tures a harmonious color palette of purple, magenta, lavender, and

red summer annuals. ‘Cajun Blue’ hibiscus, fuchsia, petunias, and verbena are among the flowers featured in the longest running flower show of the year. Silvery blue accents of lavender and succulents will accompany the summer annual display. Don't miss out! Learn more at comozooconservatory.org

17-18 TWIN CITIES JAZZ FESTIVAL Mears Park

The

Twin

Cities

Jazz

Festival

will see its return to Mears Park, packed with two days of music. This year’s festival will be headlined by award-winning pianist Kenny Barron and his trio, rising star Emmet Cohen, and trombonist Delfeayo Marsalis Quintet. A second stage will be set up on 5th Street with music to dance to swing, salsa, and funk. 44

Minneapolis Lakes | September 2021

23 LES SÓL ANNIVERSARY PARTY 4353 S Upton Ave Unit 104 Minneapolis, MN

Join Les Sól's anniversary celebration on September 23, from 6:00pm - 9:00pm for their fashion show + cocktail shopping party! Les Sól is a mood. It’s a “get-out-of-bed-and-tackle-life-with-a-smile-and-passion” kind of vibe. It’s a little different…eccentric, even. Like each and every one of us. Shop now at shoplessol.com and follow on Insta @shoplessol for sales, specials, and events.

30 WHAT THE CONSTITUTION MEANS TO ME The Guthrie

Fifteen-year-old Heidi earned her college tuition by winning Constitutional debate competitions across the U.S. In this hilarious, hopeful and achingly human new play, she resurrects her teenage self in order to trace the profound relationship between four generations of women and the founding document that shaped their lives. Learn more at guthrietheater.org.

Would you like to get in touch with us? We would love to hear from you! Contact us at CityLifestyle.com/ MinneapolisLakes using the Get In Touch link and let us know what you think. CityLifestyle.com/MinneapolisLakes

OUR TOWN

2021

LINDEN

HILLS WOOFSTOCK PEACE, LOVE, & PUPS

ARTICLE KASSI MIRANOWSKI

LINDEN HILLS WOOFSTOCK IS A FAMILY-FRIENDLY TRADITION FOR PEOPLE AND THEIR

POOCHES

TAKING

PLACE ON SEPTEMBER 11TH! It is open to the public and allows for a unique shopping experience featuring products specifically

geared

towards

pets and their owners. This event is a platform for animal nonprofits to share their stories.

Entertainment

includes

both live music and doggy specific

programming,

featuring

pet demos and a dog fashion show! This community event is rounded out with local artisans and food trucks creating an experience with something for everyone. Find Woofstock at the crossroads of W 43rd Street and

Upton

Ave/Sheridan

Ave S. Learn more online at www.lhwoofstock.com.

Minneapolis Lakes | September 2021