Lake Minnetonka, MN May 2026

THE ART OF BUILDING

Built on a collaborative process and a commitment to our clients, Highmark Builders is proud to receive the 2025 Remodeler of the Year Award—an honor that reflects the craftsmanship, quality, and intention behind every home we build or remodel.

Hello, May.

There is an unmistakable energy that arrives with May in Lake Minnetonka. It’s the month where the shoreline truly wakes up, the docks return to their rightful places, and we begin to see the vibrant rhythm of summer taking shape. This is easily one of our favorite issues of the year—a chance to pause and celebrate the incredible women who help make this community such a special place to live, work, and connect.

I recently shared a statistic with one of our business partners that I find myself thinking about often: Sixty-nine percent of our readers are women. When I sit down to write these notes, I realize I’m mostly talking to the "Chief Everything Officers" of our Lake Minnetonka households. I’m speaking to the people making the decisions, running the show, and ensuring that even when life gets hectic, "life" still happens with style and heart.

This month, we wanted to turn the lens back on you. We’ve filled these pages with stories of grit and grace, highlighting women who aren’t just succeeding—they are leading. These women are a fundamental part of the Lake Minnetonka we love. A thriving community doesn’t happen by accident; it’s built by people who choose to show up and invest in others. You’ll see that investment reflected in this issue.

A perfect example of this spirit was our recent Women & Wine event. I want to give a huge shout-out to Ashley Schram of Schram Vineyards for hosting our very first gathering at the winery last month. It was more than just a fun night out; it was a vital point of connection. It gave our local women business owners an opportunity to share the stories that we are so proud to highlight in these pages.

To all the ladies in our lives—thank you. Your love, guidance, and strength shape not only your families but the very fabric of our community. So much of what makes Lake Minnetonka feel like "home" starts with you.

This issue is truly an exercise in appreciation: for the women leading with vision,  for the women building connection, and for the everyday moments of care that make us stronger.

We are so grateful to share these stories and to be part of a community that continues to inspire us every single day.

See you on the Lake,

DAVE ROBERTSON, PUBLISHER

May 2026

PUBLISHER

Dave Robertson | dave.robertson@citylifestyle.com

EDITOR

Lauren Beaubaire | lauren.beaubaire@citylifestyle.com

PUBLISHER ASSISTANT

Kate Munson | kate.munson@citylifestyle.com

CONTRIBUTING WRITERS

Kendra Johnson, Jen Fortner, Graham Johnson, Rebecca Hahn, Lauren Beaubaire, Sara Hoeman, Kali Kasorzyk, Matthew Sousa

CONTRIBUTING PHOTOGRAPHERS

Kate Ann Photography, Rebecca Hahn, Spacecrafting, Square Feet Floor Plans, Executive Author House PR Team

Corporate Team

CEO Steven Schowengerdt

President Matthew Perry

COO David Stetler

CRO Jamie Pentz

CoS Janeane Thompson

AD DESIGNER Mary Albers

LAYOUT DESIGNER Andi Foster

QUALITY CONTROL SPECIALIST Megan Cagle

inside the issue

Women & Wine

Celebrating

Skating into a Second Season

Minnetonka HS Ice Skippers

We

How Brianna Erickson’s

BORN IN BRITAIN. BUILT FOR THE BOLD.

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Michelle King of Positive Presence Global Takes Home the Rising Star Award

The Excelsior-Lake Minnetonka  Chamber of Commerce hosted their Annual Dinner, celebrating the amazing people and businesses that make up the incredible Lake Minnetonka community. One highlight of the night was the ELMCC Awards, honoring those who continue to make a meaningful impact through leadership and innovation. A huge congratulations goes to Michelle King, owner and founder of Positive Presence Global, for taking home the Rising Star Award, a wellearned recognition of her growing impact in the community.

Near + North Opens its Doors in Excelsior

Excelsior welcomed Near + North boutique this past March with a ribbon-cutting and Grand Opening event where shoppers enjoyed sips and sweets and great giveaways. The boutique expanded its locations to 50 Water Street, offering a curated, stylish collection of women's apparel, accessories, home goods, and more. And spring is in full swing! You can’t miss their bright, colorful florals in the window. Come check out their new location and revamp your spring wardrobe! nearandnorth.com

Fineline Lakeshore Service Opens a New Chapter

With all three previous owners/founders—Joe 1990, Jeff 1990, and David 1998—now enjoying their retirement, brothers Dan and Jesse Johnson are carrying on the Fineline (since 1990) legacy. With over 50 years of experience, providing the highest-quality dock systems, their vast knowledge of Lake Minnetonka's various lakebed types, and a solid crew of experienced installers, Dan and Jesse feel very excited and confident bringing lakeshore use to lakeshore owners for the next 20+ years. Thank you for your support!! finelinedocks.com/952-472-1172

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CELEBRATING THE VOICES AND VISIONS OF WOMEN SHAPING OUR LOCAL COMMUNITIES AT THIS YEAR’S WOMEN & WINE EVENT

WOMEN & WINE

The ladies of Lake Minnetonka, Waconia, and Victoria came together at this year’s City Lifestyle Women & Wine event hosted at Schram Vineyards. Women business leaders from Lake Minnetonka Lifestyle and our sister publication, Waconia City Lifestyle, mixed and mingled for an evening filled with meaningful conversation, connection, and, of course, great wine. Between sips and plenty of laughter, we had the opportunity to learn more about this remarkable group of women, their journeys, the challenges they’ve overcome, and the passion that drives them as entrepreneurs and community leaders.

TORRI SCHNEIDER, ASSISTANT MANAGER AT GUNDERSON’S JEWELERS:

Where do you like to hang out in the community, and why?

“My favorite spot in the community is 6Smith. They have the best food, best view, and a great vibe.”

To whom do you credit your success? Who was a mentor to you as an entrepreneur?

“My family is long-time entrepreneurs. My mother, my grandfather, and my great-grandmother all owned a business. I was allowed to be whatever I wanted to be, but it made sense to me to follow that same entrepreneurial path. I fell into jewelry, and it became my passion.”

MISSI DAVIS, OWNER OF BELLA ON THE BAY

Where do you like to hang out in the community, and why?

“Where don’t we like to hang out?! Depends on the activity. For shopping, Amore & Fede is my go-to. I can’t tell you how many times Brittany has clothed me — she dresses me all the time. Foodwise, Coalition is a favorite for lunch, Vagabondo for dinner, and Licks for ice cream. Their turtle ice cream is the best.”

Can you share a defining moment that shaped your path as an entrepreneur?

“Covid. We had to get creative. For us, it was challenging once we were allowed to bring people back in, and had to ensure both our clients and staff felt safe. In our industry, we saw a massive boom post-Covid, and now, years later, it’s normalizing a lot, and our industry is seeing big dips from that initial post-Covid surge. We’re constantly adjusting and reinventing both on the business side and to better serve our clients.”

BRIANNA ERICKSON, OWNER AND FOUNDER OF FRAMED REVERIE:

Where do you like to hang out in the community, and why?

“Typically, coffee shops. I love 318 Cafe, The Lobby, Caribou. Those are my hangout spots because, for one, I can be caffeinated, which we love, and two, I can meet people, and there’s a camaraderie and community that you can engage in or just be in where I can focus and do work as a solopreneur.”

What advice would you give to other women entrepreneurs?

“I heard a quote recently: ‘Ready is a decision, not a feeling.’ And it resonates. Being a little over a year and a half in as an entrepreneur, I’m really internalizing that. When I heard that quote, I said, ‘Yes!’”

MAUD DUGGAN, CEO & DESIGNER OF UNION PLACE HOME SYSTEMS + INTERIOR DESIGN:

Where do you like to hang out in the community, and why?

“I’ve turned into a bit of a gym rat and love going to LifeTime Fitness. Yoga was my initial passion, but I’ve had a lot of fun discovering other classes with my husband and lots of friends. We go almost every day!“

“I HEARD A QUOTE RECENTLY: ‘READY IS A DECISION, NOT A FEELING.’ AND IT RESONATES.”

To whom do you credit your success?

Who was a mentor to you as an entrepreneur?

“My business was founded by my mother, and she was quite a trailblazer. As a single parent, she was brave, starting something on her own back when you couldn’t get a Visa card because all the credit was in her husband’s name, and banks wouldn’t give her a loan. She’s always been a cheerleader for me.”

MICHELLE KING, FOUNDER AND CEO OF POSITIVE PRESENCE GLOBAL:

Where do you like to hang out in the community, and why?

“Maynards. Any of the local restaurants, really, with my husband or my team, where you can see water and just chill and relax. When there’s chaos inside, you have to surround yourself with calm outside.”

When it comes to your business, what is a word or phrase you live by?

“Positivity. Of course. The phrase is, “Positivity can only spread when it is present. I put that together, and then it became my company name. The world around you is created by the world within you, and if you’re at peace, positive, being proactive, doing selfcare, being calm and respectful and operating from that place, that is what the world brings back to you, and that’s what we do at Positive Presence.”

DENISE LOEHR, OWNER OF LAKESHORE INTERIORS:

Where do you like to hang out in the community, and why?

“Trivia at The Narrows and at Heartbreakers in Chaska. I also love meeting up with my girlfriends to play Mahjong in the traditional style. I have my own set too. I always love playing games.”

Can you share a defining moment that shaped your path as an entrepreneur?

“Not necessarily a single moment. I’ve always been in the spirit of ‘just do it’ and ‘just go for it.’ I’ve had this trust in myself that I can be an entrepreneur and can make it happen. And sometimes, you do just have to make it happen, roll with the punches, and not overthink it.”

CAROLYN MANHATTON, OWNER OF EXCELSIOR PAINT & DESIGN

CARPET ONE FLOOR & HOME:

Where do you like to hang out in the community, and why?

“I love hanging out in the Commons around the fire pits, getting warm and cozy on a cool night.”

What advice would you give to other women entrepreneurs?

“Look around and find what you love. Then find what other people love about what you love and help them achieve it. You want to make sure there is also a market for what you want to do. And if you do it well, people will come to you — it doesn’t matter whether it’s accounting or design or selling homes. And also, don’t give up. Be good and ethical; there are no shortcuts.”

SARAH SLATER, OWNER OF BALANCED KIDS MN:

Where do you like to hang out in the community, and why?

“I’m at my happiest when I’m baking in the sun on a boat out on the lake.”

When it comes to your business, what is a word or phrase you live by?

“Accessibility. Everything with Balanced Kids is about making healthcare easier and more convenient by eliminating the barriers, whether that’s driving, fear around the clinic, costs, or waiting at the doctor’s. With Balanced Kids, it’s all about direct services between me and the patient. There are no insurance markups, and you’re calling or texting me directly, not a random nurse who doesn’t know you. It’s all about building that relationship between the patient and provider.”

“I’VE HAD THIS TRUST IN MYSELF THAT I CAN BE AN ENTREPRENEUR AND CAN MAKE IT HAPPEN. AND SOMETIMES, YOU DO JUST HAVE TO MAKE IT HAPPEN, ROLL WITH THE PUNCHES, AND NOT OVERTHINK IT.”

DEBBIE SLUSAR, OWNER OF AMORE & FEDE, AND BRITTANY SLUSAR:

Where do you like to hang out in the community, and why?

“Everywhere. We love Maynards and Coalition. They’re two of our favorites. We love being outdoors by the lake at Maynards, and Coalition is our neighbor across the street, where it’s like a Cheers situation — we know and love all the staff and bartenders. Layline in the summertime for the quiet patio and great food, and for morning coffee, we love Vagabondo. Of course, sitting on the rail and people watching at Haskell’s in the summer is also a favorite spot.”

Can you share a defining moment that shaped your path as an entrepreneur?

“When I was asked by two other women at Amore & Fede to be the money manager, which then morphed into owning the store on my own. That was almost 19 years ago,” says Debbie. “We’ve grown so much in the community since then.”

Brittany, Debbie’s daughter, shares, “I started 15 years ago at Amore & Fede. I was going through a transition in my life at the time, and joining in seemed like a really good opportunity. I have a knack for clothing and a knack for people, so it was a great fit. We work well together and balance each other as a mother-daughter duo. And whenever my mom wants to retire, she’ll pass the store on to me and help me to take the lead.”

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SKATING INTO A Second Season

ARTICLE BY GRAHAM JOHNSON

Figure skating is often a solitary, siloed sport. Individual athletes hone their jumps, spins, and skating skills without a team and often away from other school sports.

The Minnetonka Ice Skippers began as a way to bridge that gap.

Founded in 2025 by Minnetonka HS incoming junior figure skaters Delilah Wolter and Noa Simms, the Minnetonka Ice Skippers is a new team in the burgeoning sport of Hockey Cheerleading.

Hockey cheerleaders appear on and off the ice before and during hockey games to perform skating routines, cheers, and crowd work, all from atop ice skates. The sport of Hockey Cheerleading combines skating prowess with cheerleading choreography and performance.

“It’s a really cool opportunity that many schools don’t have,” says Ice Skippers’ Coach Logan Mahoney.

The Ice Skippers began with the goal of “creating more opportunities for skaters to be involved in their school while continuing to pursue their individual passion for figure skating.”

Logan cites another impetus for the program beginning in 2025, however: Edina founded a hockey cheerleading team the year prior, in 2024. “It gave that extra push. Our top rival has a team, and we have to do better.”

The name “Ice Skipper” was created as a brand for the team, different from the otherwise default “Lake Minnetonka Hockey Cheerleading.”

While the Ice Skippers are only one of about half a dozen high school teams in the state, the University of Minnesota has had a hockey cheerleading team for decades, one of the few Division I programs in the nation.

So, when seeking a coach for the Ice Skippers, few are more qualified than Logan, who spent two years on the University of Minnesota’s Hockey Cheerleading team before coming to coach the Ice Skippers.

CONTINUED >

For Logan, the ability to provide figure skaters with the support of a team was important because they “typically don’t get to see the team aspect” of high school sports.

Because Hockey Cheerleading is still a relatively new sport, teams “are all pretty different,” says Logan, with some focusing on crowd engagement, cheer choreography, or solo work more than others.

The University of Minnesota’s Cheerleading team highlights skating excellence, a focus that Logan brings to the Ice Skippers.

Each of the Ice Skippers’ 14 members comes from a figure skating background, which grounds the team in skating skill.

Logan creates and directs the team’s choreography herself, from on-ice routines to sideline cheers.

“A lot of it comes from me looking really stupid in my living room,” laughs Logan.

Logan previously created her own choreography for solo performances while at the University of Minnesota, but creating group routines is a different skill.

Practice for the Ice Skippers begins the first day of school, as the skaters are expected to learn all choreography and routines before the first game to allow the team as much time as possible to practice before the hockey season gets started.

A main goal for the Ice Skippers’ second year is to further improve the group’s cheerleading, says Logan.

What has been especially meaningful to Logan is that other schools are seeking to follow the Ice Skippers’ lead.

“Whether the hockey team wins or loses, cheerleaders always win because they’re just there to have a good time.”

— Logan Mahoney

Last year, the Ice Skippers joined the boys’ hockey team all the way to the 2026 state championship game, where they cheered on the ice at Grand Casino Arena in St. Paul.

“Year one went so smoothly, which was shocking,” says Logan. “Everyone handled it so well. I’m so proud.”

“A lot of high schools have reached out to us about how we got started,” says Logan.

As to how the community can best support the Ice Skippers in their upcoming second season, Logan says fans should simply come to hockey games.

“It’s been fun to see the fanbase grow.”

So, win, lose, or draw, fans can expect to see the smiling faces of hockey cheerleaders at Minnetonka hockey games this year as the Ice Skippers enter their second season.

For Logan, however, it’s the hockey cheerleaders who are always the winners.

“Whether the hockey team wins or loses, cheerleaders always win because they’re just there to have a good time.”

tonkaiceskippers.com

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Something I never enjoy is when people say, “I’m too old for that. I can’t start that now.” Things like — “I can’t paint.”

“I don’t know how to cook.” “I don’t hike.” Even high school students say these things. Maybe they never played tennis at five years old and now feel it’s

MAHJONG FOR DUMMIES

too late to start. Maybe someone always played piano but never tried guitar, and now that feels out of reach. I’ve heard fifteen-year-olds say, “I never learned to ski.” As if that chapter is closed forever.

Lies we tell ourselves.

We can’t all have been trying and mastering everything since birth. Why do we do this to ourselves? Dismiss new interests. Say we

Life Minded

aren’t runners. Tell strangers we can’t sing. Hockey isn’t our thing. We can’t draw, write, sculpt. Do we have to be elite at everything or devote all of our energy into everything all at once? Nah, I don’t think so. We can try things and not make them “our entire personality.”

We weren’t always a lacrosse family. We are definitely one now. But my husband and I didn’t grow up around it and dream it would someday completely consume our lives. Things change. When I remind my son that lacrosse didn’t even exist as a high school sport when we were in high school, he looks at me with pity. Life without lacrosse or an air fryer is like having no life at all in his eyes.

I have been many things work-wise. Had many business card titles. Some for a short window and others for years. I’ve been a social worker. A ballet teacher. A transcriptionist. A production manager. None of them really became my primary identity. The truth is no one cares what we do for a living, unless at a party/wedding reception/ funeral/large gathering, and then inevitably someone will ask for lack of better conversation starters.

Recently, I introduced myself to a stranger, and they asked me where I worked. I said, I’m a writer? A lilt at the end of my answer. My friend laughed and said, “Why did you say it like that?” And I had to admit I have no idea. A touch of imposter syndrome, probably. My friend said writers are people who write. You are one. Well, ok then.

Admittedly, my window has probably passed for being an Olympic shot putter. But I never truly had the interest. But there is so much out there to try and enjoy without throwing eight pounds through the air.

In February, I learned how to play Mahjong. Mahjong is having a real moment right now, particularly in my age group. Ethnically, I am part Chinese, so I really think I should have some built-in acumen. I do not. My social media feed is now dominated by Mahjong tables, cards, pretty tiles, and patterned mats. I found a vintage table and chairs that had hand-carved drink holders. It was $6000, and I liked it. But it may be a bit of a stretch to justify, since I’ve only played a handful of times.

I posted about playing on Instagram, and a dozen people

messaged me — Oh, let’s play! Which caused me to immediately backpedal. I just learned. I’m not quite sure I can say I’m a player yet. But no pathway to becoming a player other than to keep playing.

A few friends who have never played mentioned it could make for a fun evening, and they will bring the wine. They want me to teach them. No. This is not a wine opportunity. Caffeine and multivitamins, maybe. I need ALL my faculties to play Mahjong because it’s luck and strategy, and a hefty dose of knowing what is going on. I’m getting there. In eight to ten years, I could probably teach these enthusiastic friends.

These women in my life are such wonderful cheerleaders. My mom. My daughter. My friends. My neighbors. My co-workers. Go. Go. Go. Surround yourself with these positive people. They will pick you up when you are down. They will champion you on long before you are a champion.

My name is Jen. I am a Mahjong player. I can’t say I’ll be going pro. But I have not ruled out going pro. It remains to be seen.

Minded

FORTNER

Jen Fortner is a freelance writer who enjoys asking friends and strangers far too many questions. She spends her spare time sitting in inclement weather watching youth sports, traveling, cooking, and searching for the very best baked goods. She lives in Shorewood with her husband, three children and the most spoiled dog.

Love It or Leave It

WE ASK THE EXPERTS AT ULRICH REAL ESTATE WHEN YOU SHOULD RENOVATE OR RELOCATE

One of the biggest decisions you make in life is when to buy a home. And whether it’s your first or fifth home, the decision never feels easy. What complicates the decision even more is when you love your current home, but it just doesn’t quite suit your needs, and you’re left pondering if you should renovate or sell. Much like the HGTV show “Love It or List It,” choosing between renovating your home or selling it is a decision that can be made easier with the help of experts.

In Minnetonka and surrounding areas, mother-daughter duo Beth Ulrich and Chelsey Danielson of Ulrich Real Estate are those experts. With years of experience, they can help determine the best route to take with your home.

“People consider renovating when they absolutely love the location they’re in and can make things work, whereas they might need to sell if they want a new neighborhood or their current home can’t give them what they’re looking for,” Chelsey says.

BEFORE

Beth says it’s common for homeowners to consider a remodel when their family is growing, or on the flipside, when their kids have left home, and they want to fix up the house. In the current climate, mortgage rates are also playing a factor in choosing to renovate over sell.

“The buyers who bought a few years ago that got the 3% or under interest rate, instead of taking out a new mortgage at 5 or 6%, they’ll do an addition or fix what they currently have because they’re paying so much less in the monthly payment,” Beth says.

If you’re in a position where you’re considering a renovation, performing a market evaluation on your home can help determine if a remodel is worth your time and money.

According to Chelsey, it’s important to consider how much it will cost to get what you want and whether you will get back what you put in if you decide to eventually sell the home. “We want to be sure homeowners aren’t spending too much to remodel something they won’t get back out as an investment at the end of the day,” Chelsey says.

In order to do that, Beth and Chelsey often perform two market evaluations. The first takes into account the value added from a renovation. The second evaluates the home as is. If the renovation is too costly for the area, it might make more sense to sell and find something new, but each home is unique, and it isn’t always that simple.

One example Beth recalled was a homeowner in Plymouth who decided to finish his basement in order to add more value to his home. “They were doing the renovation

to sell, but it brought their value up. I think they put $100,000 roughly into the basement finish, and it raised what I could have sold their house for without the basement finish by about $175,000.”

If value-add is what you’re looking for, Beth and Chelsey say kitchens and bathrooms are the best rooms to renovate. But, they also noted that it doesn’t always have to be so extensive. Sometimes, new paint, carpet, or light fixtures can really transform a room.

There are certain circumstances where a renovation just isn’t in the cards, though. A recent client of Beth’s knew he would need to sell after his wife had a stroke and could no longer use the stairs in their home. While that decision was ultimately made for him, Beth still worked to help the client find a single-level home that suited their needs.

If you think a renovation might be what’s best for your home and family, Beth and Chelsey aren’t the only ones you can rely on. “We have a very strong preferred vendor list and we know them very well. If you’re going to do a renovation, at least get a couple of bids. Look at the builder or the remodeler’s reputation and ask to talk to three or four clients. I think it’s just really trusting the contractor you choose to work with.”

Choosing where to live is a huge decision and one you shouldn’t take lightly. Getting help from the experts can make the experience of renovating or selling much easier to manage.

Should you stay or should you go? Connect with Beth and Chelsey to help solve your home dilemma at ulrichrealestategroup.com

WITH A LITTLE HELP FROM YOUR FRIENDS

How one woman turned compassion into community support — and created Reach & Restore

Have you ever had a day when nothing seems to be going right? Of course you have, we’ve all been there! As a matter of fact, for me, it’s always a Tuesday when nothing is going right. Thank goodness that leaves me with six other days when things can and do get better.

But what if things weren’t getting better? What if your company were gradually going into foreclosure? Or what if you couldn’t afford gasoline to get to work, and then you lose your job? How are you going to buy groceries or clothes for your kids?

For most of us, our first move might be to call on a family member or a friend for help. It’s hard to imagine one who doesn’t have someone to turn to in times like these. Statistics show, according to “New America,” that at least 5 million Americans are displaced from their homes annually. CNN just reported that 92,000 jobs were lost this past February, which contributed to the unemployment rate increasing to 4.4% just this past March.

What if this were happening to someone you know? Even worse, what if you yourself were in a

ARTICLE AND PHOTOGRAPHY BY REBECCA A. HAHN

similar position and could not help your family member, or even your best friend? Who could you turn to right here in Minnetonka, where life is supposed to be good 365 days a year?

I have an answer. Have you heard about a place called Reach & Restore? Located in Hopkins at 1415 5th St. South, but serving our entire state, it is quite possibly “the best friend that you never knew you had!” Founder and graduate of Minnetonka High School, Ronda Oliver, and at least 30 volunteers from all over the Lake Minnetonka, New Hope, Chanhassen, and Eden Prairie areas are there for you; Monday through Friday, 9:00am-3:00pm.

After seeing the devastation from Hurricane Katrina in 2005, Ronda rallied volunteers within a local church to step up and help families who had moved to Minnesota to get back on their feet. In addition to her beloved volunteers, donors and financial supporters have helped to facilitate the many needs of families in crisis or transition right here in our area. Many times, it can be about “who you know,” and this organization can put you in touch with someone who can help, and it will cost you zero dollars.

Some may need help finding a new job, transportation, clothes, furniture, household items, office products, or a place to stay temporarily, and some may need emotional counseling and prayers. Reach & Restore exists because there is such a great need right here in the Western burbs.

The physical building is not a thrift store; once you make an appointment to shop, you are on your own to gather items that you need. There is never a cost for these items. Volunteers are available to assist if you ask for help.

If you are interested in donating items to Reach & Restore, they can typically use clothing, living room items, laundry items, bathroom items, kitchen items, bedroom items, financial help, and household items. To let them know that you would like to drop off items, please call 952-933-1393. By going to their site, reachandrestore.org, you can see a list of items that they need right now.

As I conclude this article, I am reminded of a verse from “You’ve Got a Friend,” off Carol King’s Tapestry album.

“When you’re down and troubled And you need a helping hand And nothing, nothing is going right Close your eyes and think of US And soon WE will be there To brighten up even your darkest night.”

Also, a special thank you to the many individuals on Nextdoor who nominated Reach & Restore to be featured in our magazine as a means of getting this very important message out to those in need. God bless you, and God bless Carol King, at times like this, “Ain’t it good to know, you got a friend.”

HOW BRIANNA ERICKSON’S MOBILE OPTICIAN SERVICE, FRAMED REVERIE, BRINGS PERSONALIZED EYEWEAR DIRECTLY TO YOU

SEEING THINGS

“I LOVE HELPING PEOPLE SEE CLEARLY AND IMPROVE THEIR QUALITY OF LIFE.”

Meeting people where they’re at was the driving force behind Brianna Erickson’s mobile optician service and custom eyewear business, Framed Reverie. Being in the optical industry for 15 years, Brianna loved what she did, but knew she needed a change — and wanted to make a difference. Managing a big-box retail optical had her burnt out.

“I seriously thought about leaving the industry altogether. I didn’t want to manage anymore,” says Brianna. “I loved what I did, and I didn’t want to leave. So, I started to rethink things.” While talking to job recruiters and trying to figure out what her next path forward would be, she stumbled across a woman in Canada who worked as a mobile optician, and she was intrigued. “She created a course on going mobile. After working with her and seeing how she created her business, I knew I could bring my dream to life.”

“I GO THROUGH MY HUNDREDS OF FRAMES AND PULL A PERSONALIZED SELECTION OF MAYBE 40. I HELP TO GET RID OF ALL THE NOISE, SO THIS EXPERIENCE IS REALLY TAILORED TO YOU.”

In August 2024, Brianna officially launched Framed Reverie and hasn’t looked back. “I love it, and it is exactly what I want it to be.” The unique part about this business model, and one of the parts that Brianna loves the most, is the ability to meet clients wherever they are. There is no brick-and-mortar location, so there is extreme flexibility and the ability to share custom eyewear even in the comfort of your own home. “For example, this model works very well for busy professionals looking for a unique experience on their schedule, even in the office, and seniors in care communities. I love helping people see clearly and improve their quality of life,” Brianna says. So how does the process work to select a pair of eyeglasses without setting foot in a glasses store? “I start with a discovery call, ideally a video chat, to talk about your likes and dislikes when it comes to your eyewear. I also take things one step deeper by diving into your style and what you want your glasses to say about you. Do they say ‘I’m the expert’ or do they say ‘I’m fun.’ I want to help you share that part of yourself with the world.”

“Next, I will work on curating a collection of frames based on our call. I go through my hundreds of frames and pull a personalized selection of maybe 40. I help to get rid of all the noise, so this experience is really tailored to you,” says Brianna. She also works with vendors who deliver customizable frames, so every client can be assured their pair of eyeglasses will fit perfectly. Clients simply need to provide their prescription, and Brianna takes care of the rest.

Brianna has been working hard to bust common misconceptions around what it means to offer mobile optician services. “A common misconception is that I can’t do as much as a physical store location. However, because I am willing to go out and find what you want, and I work with many companies to get you what you’re looking for, I’d actually say it’s the opposite. I can offer more products and solutions. For example, I encourage all of my clients to do an ocular hygiene treatment during our appointments to ensure visual comfort.”

So far, the response to Framed Reverie has been extremely positive. “I have had a lot of referrals from my current clients. A lot of the people that I network with refer me right away. I also do pop-up boutiques in senior communities and home parties,” Brianna says. While Brianna thinks this kind of tailored service is the way of the future, mobile services harken back to a time when doctors and other professionals would visit their patients and clients door-to-door.

“I really think mobile is the way of the future,” Brianna says.

Because her experience has been so positive, Brianna has become a mentor, helping to support others interested in mobile optician services in the same way she was inspired by the course she found. She lives and loves our Lake Minnetonka neighborhood, but she also has clients from Duluth to Red Wing. “Framed Reverie is my dream, and I adore what I do.”

For more information on Framed Reverie and to schedule a call with Brianna, visit framedreverie.com.

“SHE CREATED A COURSE ON GOING MOBILE. AFTER WORKING WITH HER AND SEEING HOW SHE CREATED HER BUSINESS, I KNEW I COULD BRING MY DREAM TO LIFE.”

HEADSHOT SOLUTİONS

ARTICLE BY KALI KASORZYK

PHOTOGRAPHY PROVIDED

BECKY HILLYARD

From Side Hustle to Style Empire

The power of taste, trust, and the courage to “just start.”

She didn’t have a business plan, a media budget, or even a name anyone could pronounce. What Becky Hillyard had was taste, a young family, and the instinct to just start. Today, her lifestyle brand Cella Jane commands an audience the size of Vogue’s, she’s nine collections strong with Splendid, and she’s built it all while raising three kids — refusing to sacrifice one for the other. In an exclusive conversation for the Share the Lifestyle podcast, Becky shares what it really takes to build a brand, a career, and a life you love. Read the highlights below, then scan the QR code for the full conversation.

Q: WHEN DID YOU KNOW CELLA JANE WAS MORE THAN A HOBBY?

A: Two moments. Women started emailing me saying they bought something I recommended and felt amazing — asking me to help them find a dress for a wedding. That felt incredible. Then I looked at my affiliate numbers for one month and realized I could cover our mortgage. I thought, I can actually do this. I never set out to build a business. I started it because I genuinely loved it.

Q: WHAT WAS THE BIGGEST RISK YOU EVER TOOK WITH THE BRAND?

A: Designing my own collection. It’s easy to point at items on a website and say I love these. But to create something from scratch, put your name on it, and wait to see if people connect with it — that’s terrifying. I had an incredible partner in Splendid, and women loved the pieces. It was the biggest risk and the biggest accomplishment.

Q: HOW HAS INFLUENCER MARKETING CHANGED SINCE YOU STARTED?

A: When I started, brands didn’t know whether to take it seriously. Now it’s a legitimate line item in their marketing budgets — sometimes bigger than TV. Because what we’ve built is trust. People trust a real recommendation from someone they follow far more than a commercial. There’s no question about it now.

Q: YOU’RE A MOM OF THREE RUNNING A FULL BRAND. WHAT DOES YOUR DAY ACTUALLY LOOK LIKE?

A: I try to get up at five and not hit snooze — that first hour before the house wakes up is the most productive, most peaceful hour of my day. Then it’s all hands on deck with the kids and school drop-off. After that I work — planning content, connecting with my team, editing. After pickup, the day shifts completely and it’s all about them. I’ve learned to protect both halves fiercely, because both matter.

Q: WHAT WOULD YOU TELL SOMEONE WHO WANTS TO BUILD SOMETHING OF THEIR OWN BUT KEEPS WAITING?

A: Don’t wait. Don’t wait for the perfect camera, the right strategy, or enough followers. We find every excuse to stay comfortable. Just start, be consistent, and be authentically yourself. The right people will find you — and they’ll stay.

This conversation is just the beginning. Becky goes deeper on the risks that almost stopped her, the design process behind her latest Splendid collection, and what she’d tell her 2012 self today. Scan the QR code for the full, exclusive City Lifestyle interview on the Share the Lifestyle Podcast.

“Trust is the only metric that actually compounds.”

— Becky Hillyard

BREAKFAST Mother’s Day

ARTICLE BY MATTHEW SOUSA

DELIGHT MOM WITH HOMEMADE BELGIAN WAFFLES

Mother’s Day is the perfect occasion to treat Mom to a special homemade breakfast, and nothing says “I love you” like a plate of warm, fluffy Belgian waffles. These waffles are crispy on the outside, light and airy on the inside, and perfect for a delicious morning celebration.

CLASSIC BELGIAN WAFFLE RECIPE

Ingredients:

• 2 cups all-purpose flour

• 2 tbsp sugar

• 1 tbsp baking powder

• ½ tsp salt

• 2 eggs, separated

• 1¾ cups milk

• ½ cup unsalted butter, melted

• 1 tsp vanilla extract

Instructions:

1.  In a large bowl, whisk together the flour, sugar, baking powder, and salt.

2. In a separate bowl, beat the egg yolks, then mix in the milk, melted butter, and vanilla extract.

3. Combine the wet and dry ingredients until just mixed.

4.  In another bowl, beat the egg whites until stiff peaks form, then gently fold them into the batter.

5. Preheat your waffle iron and lightly grease it. Pour in enough batter to cover the surface and cook until golden brown and crisp.

Serving Suggestions:

Top the waffles with fresh berries, whipped cream, and a drizzle of maple syrup or chocolate sauce. Pair with a hot cup of coffee or fresh orange juice for a perfect Mother’s Day surprise.

This simple yet elegant breakfast is a heartfelt way to show Mom just how much she means to you. Happy Mother’s Day!

BUYERS LOVE MY SELLERS’ HOMES

A SELECTION OF UPCOMING LOCAL EVENTS

MAY 2ND

Kentucky Derby Party

Back Channel Brewing | 4:00 PM

The party kicks off with Back Channel Brewing's Hot Sauce Festival, featuring 15+ vendors before they turn on the jumbotron for the race! Dress to impress in your best hats, bow ties, and Derby looks to take home the prize for Best Derby Attire. There will also be electronic horse racing and pull tabs, along with tasty food trucks. Get more details at backchannelbrewing.com

MAY 14TH

On-Water Boat Show

at Lola’s

Lola's Lakehouse in Waconia | 3:00 PM

Kick off the 2026 boating season with MarineMax at Lola’s Lakehouse for an exclusive on-water experience! Step off the dock and onto the latest models from the industry's most trusted brands. Whether you're looking for a high-performance surf boat, a luxury pontoon, or a sleek cruiser, their team will be on hand to help you find the perfect fit. More details:  https:// www.eventbrite.com/e/on-water-boatshow-at-lolas-lakehouse-marinemaxrogers-excelsior-tickets-1983481110395

MAY 15TH

Green Wealth Management Trust & Estate Planning

Green Wealth Management, 701 Lake St. E, Suite 200, Wayzata, MN 8:00 AM

Sean Wenham, Senior Wealth Advisor with Green Wealth Management Group, is back this month with the next seminar in Green Wealth's year-long "Understanding Wealth" educational series. The series is designed to help you make thoughtful decisions with greater confidence and provide practical education around the financial topics that matter most. This month's topic is: Trust & Estate Planning. Register at greenwmg.com/ understanding-wealth

Ask Susan

Susan Stiles CFP, CHFC, AIF, CPFA, MBA Founder / CEO Stiles Financial Services, Inc.

Dear Susan: What’s the biggest financial mistake women make - and how can we avoid it?

Susan:

It’s not always overspending—it’s stepping out of the conversation altogether. This can include not having the discipline to consistently save and invest for the future. I often see women avoid working with a financial advisor because they’re worried about losing control, or they avoid investment risk simply because they don’t fully understand what risk actually is. In reality, the right advisor helps you gain more control—and avoiding that support can be short-sighted over time.

Snap the QR code below for my full video with important tips on taking control of your financial future, with clarity and confidence. Tips I’ve learned over 25 years as the Founder and CEO of my financial advisory firm, Stiles Financial Services.

Susan Stiles is the Founder / CEO of Stiles Financial Services; an independent, fee-based, private wealth management financial advisory firm, specializing in families that have complex portfolio, wealth management and estate planning needs. We also advise companies on their retirement benefit plans and corporate cash management. Send “AskSusan” questions to: AskSusan@stilesfinancial.com.

MAY 16TH-17TH

Dare to Compare: In-Water Demo Weekend

Maynards, Lake Minnetonka

This is the ultimate comparison event where you'll find your perfect wake boat. Enjoy an immersive weekend on Lake Minnetonka with MarineMax Excelsior and Minnesota Inboard Water Sports and explore a curated selection of the most sought-after wake boats, including the exceptional Nautiques. This is your opportunity to compare features with detailed walkthroughs, expert insights, and experience in-water demos. More details: https://www.eventbrite. com/e/dare-to-compare-in-waterdemo-weekend-tickets-1981588413287

MAY 16TH

Mainstreet Day Arts & Craft Fair

Downtown Hopkins | 9:00 AM

The annual Mainstreet Day Arts & Craft Fair is back with more than 200 vendors setting up shop in downtown Hopkins from 9am-4pm. Come discover your new favorite items and shop homemade crafts, woodworking, art, clothing, garden décor, and more. There's also free entertainment, games for the kids, and some of the best food trucks around. Learn more: hopkinseducation foundation.org/mainstreet-day

MAY 29TH

Women on Water:

Single Engine Edition

MarineMax Excelsior | 9:00 AM

MarineMax’s exclusive Women on Water (WOW) courses are designed to get women behind the helm. These small group seminars, for women only, are designed to build confidence by presenting information in an active, fun, and supportive environment. Each participant will have one-on-one driving time with the captain. Classes begin at 9am and take approximately 3 hours to complete. Sign up at eventbrite.com/e/women-on-waterclass-single-engine-edition-marine max-excelsior-tickets-1982362144538