THE STYLE ISSUE TH E ST YLE O F FAYET TEV ILLE REM AI NS U N CHAN GED
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LIFESTYLE LETTER
Keep Fayetteville Funky We’ve all heard the phrase “Keep Fayetteville Funky.” But around here, that idea has never just been about being different. It’s about the people, places and passions that make this city feel like nowhere else. And yes, that absolutely includes our style! Because Fayetteville’s style isn’t limited to what we wear. It’s found in the local shops we wander into, the restaurants where we gather, the music playing on Dickson Street, the creativity filling our theaters and galleries and even the beauty of a walk across campus on a perfect Arkansas day. Style is the way we tell our stories, and Fayetteville has always had a story worth telling. Inside this issue, we’re exploring the many ways style shows up in Fayetteville. We visit Haus Collective, a secondhand store with heart that is redefining what “pre-loved” can look like. We sit down with ABLE to talk about the art of gathering well and tour a beautiful project with Stone Harbor Custom Homes. We catch up with Robert Ginsberg, whose love for jazz has enriched our community for years through his celebrated radio show, and get to know Annie Ozarks, a local brand inspired by the mountains that surround and shape us. Plus, we dive into dopamine dressing and the idea that what we wear can influence how we feel. So the next time someone says the big city has the market cornered on style, send them our way. Let them explore our locally owned shops, spend an afternoon on Dickson Street, catch a show, grab a bite and experience the creativity that makes Fayetteville so special. Here’s to celebrating what makes Fayetteville different and embracing the style that is uniquely ours, S Y D N E Y S U L L I VA N , P U B L I S H E R @ F AY E T T E V I L L E C I T Y L I F E S T Y L E
September 2026 PUBLISHER
Sydney Sullivan | sydney.sullivan@citylifestyle.com CO-PUBLISHER
Gavin Magee | gavin.magee@citylifestyle.com P U B L I CAT I O N D I R E C TO R
Hailey Smith | hailey.smith@citylifestyle.com S O C I AL M E D I A C O O R D I N ATO R
Kate Gryder | kategryder@outlook.com CONTRIBUTING WRITERS
Will Newton, Meredith Pinkston, Kathryn Parker C O N T R I B U T I N G P H OTO G R AP H E R S
Meredith Mashburn, Emma Nelson, Ian Mahathey
Corporate Team CEO Steven Schowengerdt President Matthew Perry CRO Jamie Pentz CoS Janeane Thompson AD DESIGNER Matthew Endersbe LAYOUT DESIGNER Kelsi Southard QUALITY CONTROL SPECIALIST Hannah Leimkuhler
Learn how to start your own publication at citylifestyle.com//franchise. Proverbs 3:5-6 Fayetteville City Lifestyle™ is published monthly by Lifestyle Publications LLC. It is distributed via the US Postal Service to some of the Fayetteville area’s most affluent neighborhoods. Articles and advertisements do not necessarily reflect Lifestyle
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L I F E ST Y LE LE T T E R
Publications’ opinions. No portion of this magazine may be reproduced in any form without written consent. Lifestyle Publications does not assume responsibility for statements made by advertisers or editorial contributors. Information in Fayetteville City Lifestyle™ is gathered from sources considered to be reliable, but the accuracy of all information cannot be guaranteed.
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inside the issue SE PTE M B E R 2 02 6 | STYL E
26 Featured
26
34 40
40
Print Prestige Meets Digital Power.
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WHY CHOOSE BETWEEN PRESTIGE AND PLACEMENT?
Departments
Born in the Hills
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Lifestyle Letter
How the Ozarks became the heartbeat of Annie Ozark’s timeless designs.
18
City Scene
22
Business Monthly
26
Local Limelight LIFE + CULTURE
ABLE:
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Chef ’s Selection FOOD + BEVERAGE
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Back Stage ENTERTAINMENT
48
Home Update HOME + DESIGN
54
Inspired By SHOPPING
63
Fashion Forward SHOPPING
65
Happy Hour FOOD + BEVERAGE
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Local’s Choice LIFE + CULTURE
The Art of Dining Well.
Shades of Jazz
Meet the local legend preserving jazz one broadcast and performance at a time.
On the Cover Ann Simmons brings her love of the Ozarks to life through Annie Ozark, a women’s lifestyle brand blending timeless style, countryside inspiration, and a deep appreciation for the region she calls home. Photography: Ian Mahathey
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1: The happy hour spot locals keep coming back to. 2: A new Fayetteville stationery shop is launching on Dickson Street this fall... 3: The moody new lounge perfect for your next night out. 4: Fayetteville's first free thrift store, Spare Change. 5: Meet the duo bringing live music and new sounds around town. 6: A night in Ashley Cardiel's studio with Cucina Concepts. 7: Restocking herbs at Active Life Acupuncture.
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C I T Y SC E N E
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SEPTEMBER 2026
business monthly A R O U N D U P O F N E W S F R O M LO C A L B U S I N E S S E S
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In Bloom Floral Celebrates a New Chapter on Emma Avenue In Bloom Floral has moved into a new Springdale location at 413 E Emma Ave, creating a destination space where flowers, creativity, and community come together. The new space features partnerships with Two Friends Books, Snip and Sprout Co., KaGie’s, and Grateful Vase, offering unique experiences beyond floral design.
LearningRX expands to Fayetteville! Big news for Fayetteville families! LearningRx is expanding with a brand-new location, bringing its personalized cognitive training programs to even more students in Northwest Arkansas. Designed to help learners build stronger skills, confidence, and a love for learning, this exciting expansion marks a new chapter for LearningRx as they continue helping minds grow and thrive throughout the community.
Photography by @inbloomfloralcompany Photography by Emma Nelson
Photography by Meredith Mashburn
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B USIN E SS M ON T H LY
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Borrow Fayetteville Opens Its Doors Fayetteville’s newest creative space is officially open! Founded by college student Abby James, Borrow Fayetteville brings a fresh concept to the community, offering a place designed for connection, creativity, and shared experiences. This exciting new venture showcases the passion of a young entrepreneur and adds another unique destination to Fayetteville’s growing local scene. Photography by @borrowfayetteville
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Born in
the Hills
Ann Simmons is using the Ozark Mountain region as an inspirational backdrop for her clothing brand, Annie Ozark. ARTICLE BY WILL NEWTON | PHOTOGRAPHY BY IAN MAHATHEY
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LOCA L LIM E LIGH T | L I FE + CU LT U RE
Ann Simmons, Founder
Ann Simmons might be the Ozark Mountains’ biggest fan. A Bentonville native, she grew up in admiration of the blessings of the countryside, and after living outside the region as an adult, she has grown even more proud of her roots. A graduate of the fashion merchandising program at Baylor University, Simmons has held various merchandising and marketing roles at some of the most iconic brands in the country, Under Armour, Ralph Lauren and Wrangler. After concluding chapters of her fashion career in New York City and North Carolina, Simmons returned home to the Ozarks to take on her next project: Annie Ozark. Annie Ozark, a women’s lifestyle brand, is Simmons’ love letter to the Ozarks. Combining the lessons she learned from her previous positions, she is striving to create fashion items that reflect her lifelong love for the region. “In building the brand, I wanted to tie in a world that fit the countryside aesthetic – a world with a more relaxed lifestyle, a simpler way of living, something that was more tied to the outdoors and to nature,” Simmons said. “It occurred to me that the Ozarks are relatively untapped nationally from a storytelling perspective…The Ozarks were really the perfect backdrop for the brand that I wanted to create.” The brand officially launched in March with a direct-to-consumer platform and its debut collection: The Perennial Collection. When creating the brand’s signature collection, Simmons searched for anchor pieces that reflected a timeless feel and a simpler lifestyle that could be worn year round. Naturally, she started with a pair of overalls. CONTINUED >
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“There’s not really a piece of clothing that communicates a simpler lifestyle better than a pair of overalls,” Simmons said. “These overalls set the tone for the rest of my brand and photography and storytelling, in general.” The Mulberry Overalls stand alongside other additions to Annie Ozark’s The Perennial Collection, including The Winslow Henley, The Dogwood Branch Hat, The Springfield Ringer Tee, The Dogwood Bandana and The Jasper Workshirt. A unique addition to the collection is a limited-run petite oil painting by local artist Amy Long. “I plan to offer more items like Amy’s paintings because, in the age of artificial intelligence, people are craving humanmade, one-of-a-kind products that add character and coziness to their living spaces – the type of thing that you can’t find at big box retailers,” Simmons shared. Although the brand evokes nature and the outdoors, Simmons wants to make something very clear: Annie Ozark is not an outdoor brand. She recognizes that a leading trend in regional fashion is functional outdoor clothing linked to hiking, biking and camping. For Annie Ozark, she gears to be more whimsical. “I made Annie Ozark for the woman who enjoys connecting with nature,” Simmons said. “She could be a country girl, could be a city girl that likes the country girl aesthetics. It’s for someone who is less focused on trends and more focused on buying pieces that endure and are a little more classic.” Annie Ozark is only in its first year of operation, but Simmons already has plans to scale. Alongside hopes to drop multiple collections a year and secure potential retail partnerships, Simmons is in the process of adding a unique element to her lifestyle brand: a digital journal.
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LOCA L LIM E LIGH T | L I FE + CU LT U RE
CONTINUED >
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Novo Studio
Simmons’ appreciation for Ozark-esque ephemera led her to discover The Ozarks Mountaineer, an out-of-print publication that solely covered the history and culture of the region for over 75 years. Simmons is paying homage to the original print magazine with the launch of Annie Ozark’s digital journal by using The Ozarks Mountaineer name and releasing articles that preserve Ozark culture. “I felt like ‘The Ozarks Mountaineer’s’ original mission was the type of purpose that I could continue, rather than just publish fashion-related content like other fashion brands do with their digital journals,” Simmons said. “My hope is to create
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LOCA L LIM E LIGH T | L I FE + CU LT U RE
something that is actually substantive, gives people a glimpse into Ozark life today and further expands the world of Annie Ozark beyond just fashion.” Simmons is excited to translate her experience and passions into Annie Ozark. The brand is rooted in Fayetteville, but she hopes to spread her interpretation of rural American fashion across the country. “Just because Annie Ozark is based here doesn’t mean that I wouldn’t like to share with customers outside of this area,” Simmons said. “The brand is really about the rural lifestyle and the escape it can bring.”
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Belle McMilan (left), Alex Ottesson (right)
The Art of Dining Well
ARTICLE BY MEREDITH PINKSTON PHOTOGRAPHY BY MEREDITH MASHBURN
ABLE: The Singular Experience 34
C HE F ’S SE LE CT ION | FOOD + BE VE RAGE
In the rushing world we live in, there are very few times we settle down enough to truly savor an experience, to be fully present in a moment that exists only briefly before slipping into a memory. For Alex Otteson and Belle McMillan, creating those fleeting yet meaningful moments has become their mission. Through thoughtfully crafted meals, the pair brings people together, inviting guests to slow down, connect, and savor not only the food, but also the music, conversation, and company surrounding the table. That philosophy inspired the name of their concept, drawn from the Hebrew word Abel, meaning vapor, breath, or the fleeting nature of life. It serves as a reminder that life’s most meaningful moments are often the most temporary. The two friends met through a mutual friend more than a year and a half ago. What began as a casual conversation quickly turned into hours of talking, much of it centered around food. Belle and Alex still laugh about spending nearly 30 minutes discussing rice alone. That conversation revealed a shared passion that laid the foundation for their partnership. While they arrived at that passion from different paths, those differences have become one of their greatest strengths. Belle discovered cooking after moving out on her own, eventually combining her love of food with her background in art, design, and hospitality branding to shape Able’s visual identity. Alex’s journey began much earlier, learning to cook and embrace hospitality from her mom before gaining experience through travel and restaurant work, including Northwest Arkansas’ own Hail Fellow Well Met. Together, Belle’s artistic perspective and Alex’s creative hospitality complement one another, allowing the pair to build menus that are creatively inspired, visually compelling, and deeply intentional.
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“Instead of moving to a bigger city to have those experiences, how can we bring the world here to Northwest Arkansas?”
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C HE F ’S SE LE CT ION | FOOD + BE VE RAGE
“We want you to leave completely different than you came—to feel like you were suspended above reality.” No two menus are the same. Each is thoughtfully designed to reflect the client’s vision, the venue, and the atmosphere they hope to create. For Alex and Belle, developing those menus is one of the most rewarding parts of the process. “Every menu we’ve created wouldn’t be the same unless we were both in it together,” Belle said. That creative process is rooted in their friendship. Ideas often emerge while sharing meals, listening to music, or discussing art—finding inspiration in places far beyond the kitchen. From the first concept to the final plate, every decision is collaborative. “It’s all ‘yes, and,’” Alex said. “By the end, you can’t untangle whose idea was whose.” The event itself is the culmination of the entire process. After hours of planning, testing, and refining, they finally get to watch their vision come to life. “Every plate, glass, tablecloth, and wine bottle are all props that we hope can drive you to an experience. Good hospitality is the culmination of all the little details,” Alex said. As the evening unfolds, Alex and Belle are able to take a step back and observe. Conversations that begin with polite introductions soon become effortless. As guests settle into their seats, glasses are refilled, laughter grows louder, strangers become friends, and friends become even closer in one another’s company. The pair know this is why they do what they do. For moments like these. For Alex, the experience feels almost orchestral. Every hour spent planning the menu, preparing ingredients, and arranging the space builds like the movements of a symphony, all leading to a few hours where everything comes together. The
food, the music, the atmosphere, and the people become part of the same composition. “We want people to walk into the room, feel like they belong, be seen, and be taken care of,” Belle said. “We care as much about how people feel as we do about what’s on the plate.” While many people associate elevated dining with larger cities, Able believes those experiences belong in Northwest Arkansas. Drawing inspiration from cuisines around the world while sourcing ingredients from local farms whenever possible, the pair aims to make fine dining feel welcoming rather than intimidating. “Food is universal,” Alex said. “I love how food, music, and conversation are able to transport you somewhere else for just one night. It’s sacred, and these moments are what stay with us forever.” The pair rejects the idea that exceptional food has to be pretentious. Instead, they lead with curiosity and connection, encouraging guests to enjoy each course while learning about the traditions and cultures behind it. For Alex and Belle, those meaningful experiences aren’t reserved for special occasions. They believe they can be created anywhere with intention, good company, and the willingness to try. “Use what you have and what surrounds you. Just try it! It’s okay if you mess up; that’s part of the fun,” Alex said. As Northwest Arkansas' culinary scene continues to grow, Able hopes to offer more than an upscale meal. By pairing thoughtfully sourced ingredients with personalized, immersive dining experiences, the pair strives to create evenings guests will remember long after the last course is served. They want to remind people that gathering around a table is still one of the simplest ways to connect. S EP TEMB ER 2 0 2 6 | C I TYL I FE STYL E . C OM/FAY E T T E V I L L E
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Robert Ginsburg
SH A DE S
of
JA Z Z
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B ACK STAGE | ENTERTAI N ME N T
Ro b e r t G i n s b u r g h a s b e e n q u i e t l y enriching the communit y w ith jazz t h r o u g h a r a d i o s h ow a n d a c c e s s i b l e p e r fo r m a n c e s . ARTICLE BY WILL NEWTON PHOTOGRAPHY BY EMMA NELSON
Robert Ginsburg is calling your bluff: you probably don’t like jazz as much as you think you do. “I think jazz is very much an acquired taste. This may be cynical, but I have found that most people who, when they say they enjoy jazz, are really saying they like the idea of jazz. They know it’s hip and they know it’s part of our culture, but they don’t really like the music as much as the vibe associated with it,” Ginsburg said. CONTINUED >
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While Ginsburg has strong beliefs about the stylish genre, he’s devoted his career to providing spaces for jazz lovers and the “jazz curious” alike. Ginsburg, the award-winning host of KUAF’s long-running Shades of Jazz show, is a lifelong jazz aficionado. Ginsburg’s affection for the genre was introduced at a young age through his mother, a pianist who encouraged his musical interests, but his “precocious” nature resulted in an impatience to the rigor and discipline required to master an instrument. So, he learned the basics of the piano and drums by ear. As he got older, he found his passions aligned more in live performances and music curation. Ginsburg said he felt the most inspired when attending a concert or finding a life-changing piece of music on the radio. “Looking back at my career, it’s always, always been about the connections you make as a music listener. When you’re hearing a brilliant piece of music for the first time, it can feel like you’ve discovered something incredible. I wanted to do radio because half the joy of music is sharing it with people,” Ginsburg said. In college, Ginsburg found the perfect outlet: hosting a radio show. After a stint of radio hosting at his alma mater in Columbia, Missouri, Ginsburg relocated to Fayetteville where he quickly found himself as the new host of a late-night radio jazz show – a position he’s held for almost fifty years. “I am the kind of person who sticks with the things I love,” Ginsburg said. KUAF’s Shades of Jazz show is on every Friday night from 10:00 pm to midnight with a rebroadcast on Saturdays at 11:00 am. Each show features a selection of jazz recording curated by Ginsburg and exclusive interviews with jazz performers from across the world. “I’m less interested in the superstars than I am in the people that I think are going to be superstars. My goal for the show is to bring in people that I believe are deserving of more recognition,” Ginsburg said.
A RECOGNIZABLE REPUTATION
The dedication Ginsburg gives to Shades of Jazz has not gone unnoticed, and his reputation for providing accessible avenues for community members to enjoy jazz music in the pre-streaming era has led him to places he never could have imagined.
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“Looking back at my career, it’s always, always been about the connections you make as a music listener. When you’re hearing a brilliant piece of music for the first time, it can feel like you’ve discovered something incredible.” In 1992, Ginsburg founded and launched Northwest Arkansas Jazz Society, a local nonprofit dedicated to enriching the region with jazz performances and artist promotions. Throughout the year, the nonprofit builds a calendar of free and low-cost jazz performances for the community to enjoy. “The difference between listening to music and seeing performances live is night and day,” Ginsburg said. The nonprofit also hosts the All Stars Youth Ensemble program, a space for young jazz musicians to come together and sharpen their craft. To Ginsburg, spaces like these are important for the preservation of the genre. “If a young person can get exposed to music and they can form an interest in it, then, man, they are in it. That’s how you develop the future of the jazz audience and aspiring jazz musicians. The other fringe benefit is that, if they get into it and they get talented, all of their friends are going to catch the bug and start going to shows and become jazz fans.” Ginsburg said. Additionally, Ginsburg serves as the official jazz curator for the Walton Arts Center, a position similar in vein to his role at his nonprofit. He is entrusted to bring in internationally-renowned jazz performers to the region for the venue. Past “cool cats” include Samara Joy, Pat Metheny and Kurt Elling.
ROBERT GINSBURG
Robert Ginsburg has built his career on enriching the Northwest Arkansas community with jazz performances and cultural education, but did you know he is also an avid outdoor enthusiast? The jazz expert holds outdoor excursions such as caving, biking and wilderness hiking dear to his heart, and his passions led him to a detour outside of his jazz career. In 1982, Ginsburg opened Uncle Sam’s Safari Outfitters, a local establishment furnished with outdoor clothing and gear. Although no longer affiliated with the company, the outfitter still serves the adventurers of Fayetteville to this day. CONTINUED >
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A LASTING LEGACY
Ginsburg has been at the reins of the Northwest Arkansas jazz community for almost fifty years, and his legacy has been officially documented into history. With a rosterof awards and accolades, including induction into the Arkansas Jazz Hall of Fame in 2024, preceded by the 2016 Jazz Heroes award through the Jazz Journalists Association and the Arkansas Governor’s Award for Arts and Community Development in 2011. Although the recognitions were an esteemed honor, it was never the goal for Ginsburg. “I have not pursued this career for the glory or to build a legacy, but I do feel very good about what I’ve been able to do just for the sake of doing it,” Ginsburg said.
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Though Ginsburg is aware that the time to hang up his hat as KUAF’s jazz show host will arrive, he isn’t sure he sees the end in sight just yet. He has never seen the position as work, but as an opportunity to blend his deep appreciation for the niche genre and his love for radio. From where he’s standing, Ginsburg knows he has built a career he can be proud of and one he is certain has made an impact on the community and the fight to preserve the jazz genre. Check out Shades of Jazz on KUAF 91.3 every Friday night at 10:00pm - 12:00am and Saturday afternoon from 11:00 am to 1:00 pm on KUAF’s HD-3 digital feed. Follow along with local jazz happenings hosted by the Northwest Arkansas Jazz Society through their Instagram @NorthwestArkansasJazzSociety or by signing up for their newsletter online at www.digjazz.com.
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Proud to Be Recognized by INVISION We’re thrilled to share that Uptown Eyes has been named a 2026 Honorable Mention among America’s Finest OpticalRetailers by INVISION Magazine. We were also recognized in 2020 at our previous location, making this honor especially meaningful as we continue to grow in our new home. The annual competition celebrates outstanding independent optical retailers across the United States and Canada. “With independent eyewear, advanced dry eye care, and a culture rooted in empowerment and accountability, Uptown Eyes has become one of Fayetteville’s most intentional, design-forward destinations for personalized eyecare.” — INVISION Staff | July–August 2026
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Dorothy Samuels (left) & Amanda Edgmon (right)
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STONE HARBOR CUSTOM HOMES IS DEDICATED TO PROVIDING A RELATIONAL APPROACH TO CUSTOM HOME PROJECTS.
Stone Harbor Custom Homes
ARTICLE BY WILL NEWTON | PHOTOGRAPHY BY MEREDITH MASHBURN
STONE HARBOR
CUSTOM HOMES There’s nothing more satisfying than designing a living space to reflect your particular style and personality. Whether it's choosing the perfect paint shade to liven up the walls of your bedroom to curating a welcoming atmosphere for your dining room to customizing your living room with built-in shelving, the feeling of knowing your home is exactly to your taste is unmatched. Amanda Edgmon, co-owner of Stone Harbor Custom Homes, knows this feeling all too well and has dedicated her career to helping homeowners bring their design visions to life. CONTINUED >
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Stone Harbor Custom Homes is an award-winning custom home builder that’s been serving Northwest Arkansas for over 30 years. Co-led by Edgmon and her mother, Dorothy Samuels (the company’s founder), the custom home builder roots every project on intentionality and trust building through a unique philosophy. Instead of immediately discussing extensive lists of wood grains, wall colors and square footages with a client, Edgmon comes prepared with personalized questions intended to help her form a deeper understanding of client needs and personalities. By building connections with her clients and learning about their routines and life experiences, Edgmon provides a relational approach to a custom home build, ensuring that the level of quality design and craftsmanship the company offers is specifically tailored for each homeowner. To Edgmon, these discovery meetings help her recognize the specifications and design a client needs to elevate their project from a house to a home. “The best homes begin with understanding the people who will live in them,” Edgmon said. “Before we talk about floor plans, we talk about how our clients want to live.”
Stone Harbor Custom Homes
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“THE BEST HOMES BEGIN WITH UNDERSTANDING THE PEOPLE WHO WILL L I V E IN T HEM.”
When a client approaches Stone Harbor with custom home designs, the builders are ready for anything that comes their way. Stone Harbor partners with renowned local design and architecture firms that allows them to tackle projects of all design styles, builds and specialized requirements. “I don’t like building the same thing all the time,” Edgmon said. “I love it when clients bring me plans and designs for a unique home. It gives me a challenge.” Choosing to pursue a custom home through Stone Harbor comes with several benefits, says Edgmon. Buying a house as-is limits homeowners through predetermined home layouts, and demolition can lead to unexpected delays. By choosing to pursue a custom home build based on trust and collaboration, clients are in total control from the beginning. They are empowered to approve floor plans, select the building materials being used and request creative inclusions such as a fireplace, high windows or exposed ceiling beams. Stone Harbor has been a trusted home builder for over three decades, and it's the company’s commitment to relationship building that separates it from its competitors, according to the company. The company believes each project is about providing clients with a home that fits their exact needs, and this practice results in high satisfaction rates. Edgmon says clients consistently express pride for choosing Stone Harbor as their custom home builder. Additionally, past recipients of a Stone Harbor custom build allow the company to host walkthroughs through their homes so prospective homeowners can witness the quality and care the builders give to their clients. “I always want to be a builder that clients enjoy working with,” Edgmon said. “If you hate your builder by the time a project is completed, then something went wrong.” Visit StoneHarborCustomHomes.com to explore the team's past work.
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Stone Harbor Custom Homes
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Building Bold. Celebrating Big. Join Chamber Fayetteville for an evening honoring the projects, people and partnerships shaping Northwest Arkansas. Tuesday, October 27, 2026 • 5:15-8 PM Fayetteville Town Center
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HAUS COLLECTIVE WHERE LOCAL VENDORS, VINTAGE FINDS, AND THOUGHTFUL SHOPPING MEET. ARTICLE BY MEREDITH PINKSTON | PHOTOGRAPHY BY EMMA NELSON
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In the early hours of Saturday morning, as various vendors set up tents for the weekly farmers market, Callee Lane is readying to open the doors to Haus Collective. Curious shoppers begin filtering through the doors of Haus Collective. They have no idea what they’ll find, and that is exactly what makes it so inviting. One week, it might be a designer handbag that retails for hundreds of dollars. The next, a vintage leather jacket, an Anthropologie jumpsuit, or a pair of nearly new boots waiting for their second life. That unpredictability is exactly what owner Callee envisioned when she opened Haus in 2024. “It’s like a treasure hunt,” she said. “Every Friday is so exciting because I don’t know what people are going to bring.” Her store is more than a traditional boutique or regular consignment store, but instead intertwines the two, creating a sort of individualized closet. The shop is made up of individual vendor booths, each rented by someone looking to clean out a closet, sell gently loved pieces, or showcase a carefully curated collection. Some vendors manage their own displays, bringing in their own decorations like disco balls and candles, while others choose a VIP option that allows the Haus team to handle pricing, merchandising, and sales. You may not know what you will find, but the concept itself is simple. “We’re basically Poshmark in person,” she said. CONTINUED > S EP TEMB ER 2 0 2 6 | C I TYL I FE STYL E . C OM/FAY E T T E V I L L E
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The store transforms each time new vendors come in, or the same vendors flush out the old with the new. The weekly rotation creates an experience that is constantly changing and keeps customers coming back not just to shop, but to explore the individual vibes and items of each booth. For Callee, this was more than a successful retail concept. Originally from Texas, she moved to Northwest Arkansas to study hospitality management and event planning before launching a career in the hospitality industry. While she enjoyed the work itself, the demanding schedule quickly became incompatible with the life she wanted after becoming a mother. “I loved the job itself,” she said. “I just didn’t like the lifestyle that surrounded it.” After welcoming her second child, she stepped away from hospitality with encouragement from her husband, who urged her to take time to discover what truly fulfilled her. During that search, she came across a growing business model centered around curated closet clean-outs—an idea that had begun gaining popularity in Utah. Rather than replicate it, she gave it her own spin. She wanted Haus to feel like an upscale boutique instead of a thrift store, offering everything from Target staples to luxury designer labels under one roof. She wanted a store that was accessible, but not overwhelming for the customer to have to dig through to find an item of clothing they liked.
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CONTINUED >
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To further elevate the shopping experience, she added new jewelry and accessories to the front of the store, creating a space that bridges the gap between consignment and affordable, tarnish-free accessories. The dream quickly became a reality. Just three weeks after receiving the keys to the downtown space, the doors officially opened. The inventory wasn’t something she had to purchase herself. Instead, the community filled the shelves. “Every booth tells a different story because every booth belongs to a different person,” Callee said. Today, more than 65 booths feature an ever-changing mix of clothing, shoes, handbags, home décor, jewelry, pottery, books, children’s items, and more. Beyond the in-store experience, Haus Collective also extends its reach online through Instagram and Facebook stories, allowing shoppers to shop the ever-changing inventory and purchase items with the confidence of knowing exactly what they are receiving. Beyond creating an enjoyable shopping experience, Haus Collective encourages a thoughtful approach to fashion. The rise of affordable retailers has made fast fashion and rapidly changing trends more accessible than ever, often requiring consumers to weigh convenience and affordability against the significant environmental and ethical concerns that come along with shopping these retailers. Rather than criticizing shoppers, however, Callee hopes to provide an accessible alternative by providing a place for quality brands at affordable prices. “I wanted there to be a middle ground,” she said. “A place for people to be able to access top brands for reasonable prices.” Customers can experiment with trends without paying full retail prices while also extending the lifespan of clothing that might otherwise end up in landfills. Callee explained that many shoppers even develop a continuous cycle: purchasing pieces from Haus, wearing them a handful of times, then renting their own booth for their closet clean-out, allowing someone else to discover and love them next.
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For her, the process is more than sustainability; it is about helping customers find their style and expressing their individuality. She believes clothing remains one of the most personal ways people communicate who they are, especially as social media often pushes shoppers toward identical trends. Instead of chasing the same influencer-approved looks, Haus gives shoppers room to discover something unique and something that is completely them. Whether it’s a vintage sweater from the 90s, an oversized statement jacket, or a colorful pair of boots, finding an unexpected piece often becomes part of discovering personal style. “If you have on something that’s different and you show up with confidence, that’s everything,” she said. Oftentimes, if you are browsing each booth and the items chosen, you leave feeling you met the person behind the booth. The sense of community extends beyond customers. Many vendors eagerly anticipate rearranging their booths, restocking merchandise, and sharing their displays online. Others simply enjoy the satisfaction of knowing their once-forgotten clothing has found a new home. Those are the moments that have become the most rewarding part of owning the business, Callee explained. She smiles when she spots one of Haus’s shopping bags around the Fayetteville Square or recognizes someone wearing jewelry purchased from the store. Each sighting reminds her that the small idea she built with the help of family has become part of the community’s everyday life. Looking ahead, she hopes to open a second location in Rogers before possibly expanding even farther across the region. But no matter how much Haus grows, the heart of the business remains unchanged. Every Saturday offers a fresh start, for vendors clearing out their closets, shoppers searching for their next favorite piece, and clothing ready for another wear. And without a doubt, somewhere inside the store, there is always another unexpected treasure waiting to be discovered.
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We are a compassionate, community-focused small animal general practice dedicated to providing high-quality care for your pets. Whether it’s a routine check-up or treatment for an unexpected illness, our experienced team is here to support the health and well-being of your animal family members with personalized service, expert care, and a warm, welcoming environment. We can't wait to meet you!
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people You Know. service You Trust. banking that Works. We believe strong communities start with real connections. That’s why we offer personal service, local support and smart banking solutions to help you–and your neighborhood–thrive. Because when our neighbors succeed, our entire community moves forward–together.
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Prompt and Personal Property Management Services Arkansas Business Magazine has ranked Dunn Property Management among the top ten largest property management companies in the state for the last several years. Our latest Commercial/Residential Properties https://dunnpropertymanagement.com/ 479-527-8746
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Home Organization | Consultative Services | New Build Layout Design
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Every Single Day
DRESSING LIKE YOURSELF... ARTICLE AND PHOTOGRAPHY BY KATHRYN PARKER For Fayetteville native Kathryn Parker, a style content creator known for her eclectic fashion and secondhand finds, getting dressed has always been a process of discovery. Her aesthetic is often described as dopamine dressing, but Parker sees it as the natural result of learning what reflects her personality. After years of exploring different looks, she found what felt unmistakably like herself and now encourages other women to do the same.
someone compliments my outfit. I started by recreating Pinterest outfits on a budget. I’ve had an artsy linen era. A vintage western era. A boho librarian era. Each phase taught me something, and shopping secondhand gave me the freedom to experiment without fear of getting it wrong.
MANY WOMEN HAVE TROUBLE DEFINING THEIR PERSONAL STYLE. HOW DID YOU FIND YOURS?
I love a good trend, but I don’t feel the need to chase every one. If something fits my aesthetic, great. If not, I keep scrolling. Personal style is built one piece at a time by collecting things you genuinely love until your closet looks like you instead of your algorithm.
After I had my second child, I looked in my closet and realized none of it reflected who I was anymore. I started trying different looks to see what felt right. I realized I kept reaching for colorful pieces, mixed patterns, vintage finds, and slightly outrageous statement earrings because they felt fun, joyful, and the most like me. I never set out to embrace dopamine dressing. I was trying to find my way back to myself, and that’s where I landed.
HOW CAN SOMEONE DISCOVER THEIR PERSONAL STYLE ON A BUDGET? NWA has incredible secondhand stores, with some of my favorites right here in Fayetteville. About 80% of my closet is thrifted, and I’m usually quick to say, “Thanks, it’s thrifted!” when
WHAT’S THE DIFFERENCE BETWEEN FOLLOWING TRENDS AND DEVELOPING PERSONAL STYLE?
HOW CAN GETTING DRESSED CHANGE HOW SOMEONE FEELS THROUGHOUT THE DAY?
We underestimate how much the little things affect our day. Putting on an outfit you genuinely love can make an ordinary Tuesday more fun. We all get dressed every day, so why not make it one of the best parts of your morning? Wear the earrings, the colorful blouse, the thing that makes you smile. The right occasion isn’t someday. It’s today. S EP TEMB ER 2 0 2 6 | C I TYL I FE STYL E . C OM/FAY E T T E V I L L E
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INGREDIENTS: • • • • • •
1 bottle, standard size, of pinot grigio 2 1/2 cups fresh apple cider 1 cup club soda 1/2 cup ginger brandy 3 honey crisp apples, chopped 3 pears, chopped
DIRECTIONS: Combine all ingredients together and stir. Refrigerate for an hour or so (or longer) before serving. The drink can be enjoyed immediately, if desired, but the longer you let the ingredients sit and mix, the deeper the flavors will be. Giving it time to develop will make the drink more captivating and interesting.
NOTE: Regular brandy can be used, but ginger brandy gives it an extra kick of flavor.
APPLE CIDER
sangria A LATE SUMMER/EARLY FALL TREAT
As the season transitions into fall, it still features the warm, sunny days of summer but nights start to drop into the crisp temperatures. That leaves us in the limbo of wanting cool, refreshing drinks part of the time but also craving the deeper, spice-infused flavors of autumn. This recipe for apple cider sangria is the perfect blending of the seasons, leaving you feeling both refreshed and warmed through the deep flavors and interesting hints of spice. It’s a great drink to add to any dinner party, cocktail gathering, back deck after-hours get-together, or birthday bash. Here’s what you need to make the perfect mid-season cocktail to enhance whatever event you have planned.
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September in Fayetteville WHAT'S GOING ON AROUND TOWN THIS MONTH
ARTICLE BY SYDNEY SULLIVAN
September in Fayetteville is packed with ways to celebrate the arts, community, and Razorback spirit. From independent films and literary gatherings to classic cars and tailgate traditions, these local events bring neighbors together and offer plenty of ways to enjoy the start of fall.
FAYETTEVILLE FILM FESTIVAL
Sept. 16–19 | Fayetteville Film lovers can experience the Fayetteville Film Festival, a celebration of independent cinema featuring a diverse lineup of films, filmmaker conversations, panels, workshops, and opportunities to connect with creators from around the world. Whether you’re a longtime film fan or simply looking for a creative night out, this
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four-day event brings storytelling and community together.
ANTIQUE & CLASSIC CAR SHOW
Sept. 26 | Fayetteville Square Take a trip back in time at the Antique & Classic Car Show, where car enthusiasts showcase beautifully restored classics and unique vehicles. Hosted on the Fayetteville Square, the event offers a fun day for all ages with food, community connection, and plenty of automotive nostalgia.
HOGS & DOGS: RUMBLE IN THE RAMBLE
Upper Ramble, Fayetteville Razorback fans and Fayetteville locals can kick off game weekend at Hogs & Dogs: Rumble in the Ramble, a tailgating celebration honoring the Razorbacks
and Fayetteville High School Bulldogs. The event will feature live entertainment, community spirit, and a wing competition with 10 teams competing for the title of Fayetteville’s best wings.
NWA BOOK FEST
Sept. 26 | Walton Arts Center Book lovers, writers, and curious readers are invited to the NWA Book Fest, a celebration of Northwest Arkansas’ literary community. Guests can meet authors, browse a book market, attend discussions, and discover new reads during this community-focused event bringing together readers and storytellers from across the region. September is the perfect time to get out, explore Fayetteville, and enjoy the creativity, traditions, and community that make the city special.
David Adams
Hello Fall
FAL L H A S A WAY O F B R I N G I N G U S H O M E . F R O M
S AT UR DAY S C H E E R I N G O N T H E R A Z O R B A C K S T O
P E A C E F UL M O R N I N G S O N T H E H I ST O R I C D O W N T O W N S Q UAR E , I T ' S A S E A S O N O F C O N N E C T I O N , C E L E B R AT I O N , AN D C R E AT I N G L A ST I N G M E M O R I E S . W E ' R E H O N O R E D T O B E A S M AL L PAR T O F T H O S E M O M E N T S W I T H H AN D C R AF T E D, O N E -O F-A-K I N D JE W E L RY M AD E R I G H T H E R E I N FAY E T T E V I L L E . HANDCRAFTED - LOCAL - RAZORBACK JEWELRY & MORE
David Adams Fine Jewelry 100 W. Center St. Fayetteville
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Call or text 479 443 9289 ❘ Email us info@romancediamond.com ❘ Chat at romancediamond.com