Fayetteville, AR May 2026

CEL EBRATING THE FEMALES OF FAYETTEVILLE

HEALTH + WELLNESS WOMEN CARING FOR WOMEN

ARTS + CULTURE MAKERS, MUSICIANS & MAVERICKS

IRIS ART STUDIO, NEW TO FAYETTEVILLE

is an

Modern Elegance

A t K i n d r e d H o m e s , w e

t a k e g r e a t j o y i n

d e s i g n i n g c u s t o m i z e d

s p a c e s f o r c h i l d r e n O u r

t e a m h a s d e v e l o p e d

t h e s e b e s p o k e

w a l l p a p e r p a n e l s t h a t

t r u l y a d d a w o w f a c t o r

t o a n y r o o m . B y

i n c o r p o r a t i n g o u r

c l i e n t ' s c h e r i s h e d

a n t i q u e r o c k i n g h o r s e

f r o m h e r c h i l d h o o d , w e

b r o u g h t a u n i q u e a n d

p e r s o n a l t o u c h t o t h i s

d e l i g h t f u l n u r s e r y . T h e

c o m b i n a t i o n o f v i n t a g e

a n d c o n t e m p o r a r y

e l e m e n t s a l w a y s c r e a t e s

a w a r m a n d l o v i n g

C L I E N T T E S T I M O N Y

“ K i n d r e d H o m e s h a s b e e n a n a b s o l u t e b l e s s i n g f o r o u r h o m e o v e r

t h e y e a r s . M i x i n g h i g h - e n d p i e c e s w i t h a f f o r d a b l e f i n d s t o c r e a t e

t h a t p o l i s h e d , d e s i g n e r l o o k w i t h o u t b r e a k i n g t h e b a n k I t ’ s

a l w a y s f e l t c o m f o r t a b l e a n d a c h i e v a b l e f o r o u r f a m i l y . ”

a t m o s p h e r e .

B O O K W I T H U S

What you put in your body matters the most; we’ll help with the rest.

I

N T R O D U C E S

A S H L E Y E. I N G R A M , D . M . D .

A S S O C I A T E D E N T I S T

new doctor

D r . A s h l e y I n g r a m w a s b o r n

a n d r a i s e d i n L i t t l e R o c k ,

A r k a n s a s , a n d h a s a l w a y s

h a d a p a s s i o n f o r l e a r n i n g ,

c o n n e c t i o n , a n d h e l p i n g

o t h e r s S h e e a r n e d h e r

B a c h e l o r o f A r t s i n S p a n i s h

w i t h a m i n o r i n B i o l o g y f r o m

t h e U n i v e r s i t y o f A r k a n s a s

i n 2 0 2 1 , w h e r e s h e e n j o y e d

c o m b i n i n g h e r l o v e o f

s c i e n c e w i t h l a n g u a g e a n d

c u l t u r e S h e w e n t o n t o

e a r n h e r D o c t o r o f D e n t a l

M e d i c i n e f r o m A T S t i l l

U n i v e r s i t y – M i s s o u r i S c h o o l

o f D e n t i s t r y a n d O r a l

H e a l t h , g r a d u a t i n g i n 2 0 2 5

D r I n g r a m i s d e d i c a t e d t o

p r o v i d i n g c o m p a s s i o n a t e ,

p e r s o n a l i z e d c a r e f o r

p a t i e n t s o f a l l a g e s S h e

b e l i e v e s i n b u i l d i n g s t r o n g

r e l a t i o n s h i p s a n d c r e a t i n g a

w e l c o m i n g e n v i r o n m e n t

w h e r e e v e r y o n e f e e l s

c o m f o r t a b l e a n d u n d e r s t o o d

H e r g o a l i s a l w a y s t o d e l i v e r

h i g h - q u a l i t y , e t h i c a l c a r e

t h a t p r o m o t e s l o n g - t e r m o r a l

h e a l t h a n d c o n f i d e n c e i n h e r

p a t i e n t s ’ s m i l e s

O u t s i d e t h e o f f i c e , D r

I n g r a m e n j o y s r e a d i n g ,

t r a v e l i n g , b a k i n g s o u r d o u g h

b r e a d , a n d c h e e r i n g o n t h e

R a z o r b a c k s S h e l o v e s

s p e n d i n g t i m e o u t d o o r s , e s p e c i a l l y o n t h e w a t e r , a n d

t r e a s u r e s t i m e w i t h h e r

f a m i l y , f r i e n d s , a n d h e r

G o l d e n R e t r i e v e r , I v y

C o m m i t t e d t o l i f e l o n g

l e a r n i n g , s h e c o n t i n u e s t o

e x p a n d h e r s k i l l s t h r o u g h

c o n t i n u i n g e d u c a t i o n a n d t h e i n t e g r a t i o n o f n e w

t e c h n i q u e s a n d t e c h n o l o g y

We’re Moving!

After three incredible years in our Fayetteville lo cation, Salon Fifty-Four is relocating to Rogers, Arkansas. As we begin this exciting new chapter, some of our stylists wil l be moving with us to our new Rogers space, while others will be transitioning into new locations. To ensure a smoot h and seamless experience, we’ve outlined where eac h of our talented stylists will be so you can continue receiving the exceptional care and service you know and trust.

OLIVIA YEAGER

OWNER, SALON FIFTY-FOUR 1800 S 52 ST #101 ND ROGERS, AR 72758 @OLIVIABLAIRYEAGER SALONFIFTYFOUR.CO

MICKEE JEAN CLARK

STYLIST, SALON FIFTY-FOUR 1800 S 52 ST #101 ND ROGERS, AR 72758

@HAIRBYMICKEEJEAN SALONFIFTYFOUR.CO

KYLER RICHARD

STYLIST, SALON FIFTY-FOUR

1800 S 52 ST #101 ND ROGERS, AR 72758

@HAIRBYKYLERRICHARD SALONFIFTYFOUR.CO

KRISTIN COLLINS

ESTHETICIAN, SALON FIFTY-FOUR

1800 S 52 ST #101 ND ROGERS, AR 72758

@KRISTINHBEAUTY SALONFIFTYFOUR.CO

SAMMIE LYNN

OWNER, OPAL & IVY 577 MILLSAP RD #8 FAYETTEVILLE, AR 72703 @SAMMIELYNNPRO OPALANDIVYTHESALON.COM

KENDRA CHILDS

STYLIST, OPAL & IVY 577 MILLSAP RD #8 FAYETTEVILLE, AR 72703 @HAIRBYKENDRAC OPALANDIVYTHESALON.COM

STYLIST, OPAL & IVY

577 MILLSAP RD #8

FAYETTEVILLE, AR 72703 @YOURHAIRSTYLIST_ABBIE OPALANDIVYTHESALON.COM

BRITTANY ROBBINS

STYLIST, OPAL & IVY

577 MILLSAP RD #8

FAYETTEVILLE, AR 72703

@BEAUTYBYBRITTANYROBBINS OPALANDIVYTHESALON.COM

KATIE AWTREY

OWNER, OPAL & IVY 577 MILLSAP RD #8 FAYETTEVILLE, AR 72703

@KATIEAWTREY.HAIR OPALANDIVYTHESALON.COM

LAUREN WELNICKI

STYLIST, OPAL & IVY

577 MILLSAP RD #8 FAYETTEVILLE, AR 72703 @LAURENWELNICKIPRO OPALANDIVYTHESALON.COM

TAYLOR MACINTOSH

STYLIST, OPAL & IVY

577 MILLSAP RD #8 FAYETTEVILLE, AR 72703

@_HAIRBYTAYLORNICOLE_ OPALANDIVYTHESALON.COM

KAMRYN MILLER

STYLIST, SALON ELLEN 106 INDUSTRIAL PARK RD. A HARRISON, AR 72601

@KAMRYNMILLERRRR 870-741-3002

We are deeply grateful for the memories, growth, an d community built over the past three years in Faye tteville, and we couldn’t be more excited for what’s ahead. Thank you for being part of the Salon Fifty-Four journey

To the Women of Fayetteville

Why hello there, Fayetteville!

Wherever you are as you pick this up, I hope you leave it seeing this place in a new light, maybe noticing something you hadn’t before.

My name is Sydney Sullivan, and I have the honor of stepping in as your publisher of Fayetteville City Lifestyle. This is my first lifestyle letter in this role, and if I’m being honest, I’ve rewritten it more times than I can count, trying to find the right articulation to introduce myself to a community that means so much to me...so I’ll keep it simple.

This role matters to me because Fayetteville matters to me. The people here, the small businesses, the ideas, the conversations, the sense that something is always being built or reimagined. Getting to tell those stories and put them into your hands each month feels equal parts exciting and a little surreal.

This magazine has always been about connection. Not in a broad, abstract way, but in the everyday sense. Learning something new about a place you thought you already knew. Seeing someone’s story and recognizing a piece of yourself in it. That shift in perspective that sticks with you longer than you expect.

This month, we’re focusing on the women of Fayetteville, not in a polished, perfect way, but in the real way. The ones building businesses, raising families, starting over, chasing something, or holding everything together behind the scenes.

Whether you’re a mom in the thick of it, a grandmother who’s seen it all, a student trying to decide what’s next, a corporate leader, or somewhere in between, you’re carrying more than people probably realize. The work you do, paid or unpaid, visible or not, shapes this place in ways that don’t always get acknowledged. But it should be.

I hope this issue reflects that. More than anything, I hope it reminds you that the stories here, including yours, are worth paying attention to.

SYDNEY SULLIVAN, PUBLISHER @FAYETTEVILLECITYLIFESTYLE

PUBLISHER

Sydney Sullivan | sydney.sullivan@citylifestyle.com

CO-PUBLISHER

Gavin Magee | gavin.magee@citylifestyle.com

ACCOUNT MANAGER

Hailey Smith | hailey.smith@citylifestyle.com

SOCIAL MEDIA COORDINATOR

Kate Gryder | kategryder@outlook.com

CONTRIBUTING WRITERS

Hailey Smith, Miceala Morano, Meredith Pinkston, Sydney Sullivan, Will Newton

CONTRIBUTING PHOTOGRAPHERS

Emma Nelson, Meredith Mashburn, Emma Kwansy, Andrea Pruitt

Corporate Team

CEO Steven Schowengerdt

President Matthew Perry

COO David Stetler

CRO Jamie Pentz

CoS Janeane Thompson

AD DESIGNER Matthew Endersbe

LAYOUT DESIGNER Andi Foster

QUALITY CONTROL SPECIALIST Megan Cagle

Every Child Deserves to Be Heard

Kids Soar at Cross Therapy Services

May is National Speech-Language-Hearing Month, a time to recognize the power of communication and the confidence it brings to a child’s life. Speech therapy helps children learn to express their thoughts, needs, and ideas in ways that allow them to connect with the world around them. At our clinic, our speech-language pathologists work with children to strengthen speech clarity, language development, social communication, fluency, voice, oral motor and feeding skills.

For some children, communication may include the use of AAC (Augmentative and Alternative Communication) devices, which provide additional

ways to communicate and express themselves. AAC devices give children a voice when words are hard to find—using pictures, buttons, or speechgenerating technology to help them express wants, needs, and ideas.

Through play, encouragement, and individualized therapy, we help children build the skills they need to communicate at home, at school, and in their community.

Because when a child finds their voice, their confidence grows — and the possibilities are endless.

Faith in what we do. Hope in every child.

inside the issue

Women Caring For Women

A

An

Q + A

THIS MONTH’S TOPIC :

What does

“feeling

at home” in your body at different stages of life mean?

A. Q

What does “feeling at home” in your body during MENOPAUSE mean?

F e e l i n g a t h o m e i n y o u r b o d y d u r i n g m e n o p a u s e

o f t e n s t a r t s w i t h f i n d i n g y o u r s e l f a g a i n Y o u m a y n o t

r e c o g n i z e t h e p e r s o n i n t h e m i r r o r p h y s i c a l l y , m e n t a l l y ,

o r e m o t i o n a l l y a n d t h o s e c h a n g e s c a n f e e l u n s e t t l i n g .

P e r h a p s y o u t r i e d t o i g n o r e t h e m , h o p i n g t h e y w o u l d

p a s s , o n l y t o f i n d y o u r s e l f u n s u r e o f h o w t o d e f i n e y o u r n e w n o r m a l

M a n y w o m e n d r e a d m e n o p a u s e f o r g o o d r e a s o n W e

o f t e n t a l k a b o u t t h e p h y s i c a l s y m p t o m s h o t f l a s h e s ,

n i g h t s w e a t s , b r a i n f o g , s l e e p c h a n g e s , m o o d s w i n g s ,

j o i n t p a i n , v a g i n a l d r y n e s s , a n d d e c r e a s e d l i b i d o b u t

t h e e m o t i o n a l s h i f t s l i k e d e p r e s s i o n , a n x i e t y , o r s u d d e n

O C D c a n b e j u s t a s d i s r u p t i v e , i f n o t m o r e s o Y o u a r e n o t

e x p e c t e d t o s i m p l y a c c e p t t h e s e a s y o u r n e w n o r m a l .

F e e l i n g a t h o m e a g a i n m e a n s r e c l a i m i n g a s e n s e o f

c o n t r o l . T h a t m a y i n v o l v e h o r m o n e r e p l a c e m e n t t h e r a p y ,

n o n - h o r m o n a l m e d i c a t i o n s , l i f e s t y l e c h a n g e s , o r a

c o m b i n a t i o n .

T r u s t m e y o u a r e s t i l l i n t h e r e . M e n o p a u s e i s n ’ t t h e

e n d o f y o u r l i f e ; i t ’ s t h e b e g i n n i n g o f a n e w c h a p t e r W i t h

t i m e , e f f o r t , a n d g r a c e , y o u c a n d i s c o v e r a b e a u t i f u l , p o s s i b l y s p i c i e r v e r s i o n o f y o u r s e l f a n d l e a r n t o l o v e a n d

a c c e p t h e r f u l l y - D r L i n d s e y S e a l e

Q. A .

. Feeling at home in your body during pregnancy refers to establishing a comfortable emotional and physical connection with the changes happening in your body. It involves accepting that the physical changes - the weight gain, the sensation of fetal movement, the inability to see your ankles - are purposeful

What does “feeling at home” in your body during PREGNANCY mean?

Q . A

What does “feeling at home” in your body during PUBERTY mean?

. Puberty is such a tricky time for all kids but especially for girls First of all, girls on average tend to start puberty between 1-2 years earlier than their male counterparts

Secondly, and maybe more importantly is the effect of social media on a girl whose mind and body are changing so rapidly. It’s almost impossible for a young girl to not only compare herself to her social group but also to the mostly unrealistic images she sees on social media.

I think feeling comfortable during this time requires constant reminders of the normalcy of change from parents or a trusted mentor This includes purposeful education, encouragement and unconditional love

Girls need education to understand that the changes occurring in their mind and bodies are purposeful and were designed to happen And importantly that they were designed to be unique from every other girl

- Dr Robert Hix

Q.

A .

Mentally, it includes building confidence and trusting that your body knows how to support a pregnancy The suggestions, intended to help you enjoy your pregnancy, are not a standard to meet, but rather gentle reassurance -Dr. Emily Hinton

What does “feeling at home” in your body during POSTPARTUM mean?

I l i k e t o r e m i n d m o m s t h a t i t ’ s i m p o r t a n t t o

t a k e t i m e t o d o l i t t l e t h i n g s e a c h d a y f o r

y o u r s e l f ; t a k e a w a l k , d o y o u r s k i n c a r e r o u t i n e ,

l i s t e n t o a p o d c a s t w h i l e y o u t a k e a g i r l s h o w e r

R e m i n d y o u r s e l f t h a t w h i l e s o m a n y t h i n g s a r e

c h a n g i n g , t h e r e a r e s o m a n y t h i n g s t h a t a r e

s t i l l f a m i l i a r a n d m a k e y o u f e e l a t h o m e . ” Y o u

g r e w a l i t t l e h u m a n T h a t t a k e s h a r d w o r k a n d

s h o u l d b e c e l e b r a t e d

- D r M e r e d i t h M c K i n n e y

Dry Eye Isn’t One-Size-Fits-All.

Your Treatment Shouldn’t Be Either.

No two cases of dry eye are exactly alike. That’s why we build a tailored treatment plan for you, from prescription drops to lifestyle changes to in-office procedures. Relief is possible and we’re here to help you find it.

Grounded Support for Real Life

You don’t come to therapy because you lack insight. You come because you’re tired of carrying everything on your own.

Many of our clients are thoughtful, capable, and high-functioning- yet still feel anxious, overwhelmed, or disconnected in daily life

At Aligned Living Counseling & Coaching, we offer whole-person mental health care that supports the mind, body, and nervous system- helping clients feel steadier, more present, and more at home within themselves

Support is available for anxiety, depression, trauma, prenatal or postpartum mental health, and life transitions- and it doesn’t have to feel rushed or clinical.

Aligned Living Counseling & Coaching Fayetteville, Arkansas

city scene

WHERE

1: Chayse, a brand new pop-up boutique on Dickson Street. 2: New to Fayetteville: an old-world tavern serving elevated comfort food, craft beer, and Belgique cocktails. 3: Nothing quite like a lovely day on the Fayetteville Downtown Square. 4: Cheers to the Meteor Cafe! Perfect for WFH, happy hour, coffee date, or pizza. 5: Ozark Roots will be at Fenix Art Gallery at Mount Sequoyah until May 2nd! 6: Fayetteville City Lifestyle spotted at our favorite, Hail Fellow Well Met. 7: Align Fitness Studios: Hot Mat Classes + Reformer Pilates.

Premier Dermatology,Aesthetics & Wellness

Northwest Arkansas's Destination for Healthy Skin, Natural Beauty & Holistic Wellness

At Premier, we believe that confidence starts with healthy skin and whole-person wellness. Founded in 2004 by nationally recognized dermatologist Dr. Missy Clifton, our practice has grown into Northwest Arkansas’s leading destination for expert dermatology, advanced aesthetics, and personalized wellness care.

Dr. Clifton is triple board-certified in Dermatology, Laser Surgery, and Anti-Aging & Regenerative Medicine. A proud Arkansas native, she graduated first in her class from the University of Arkansas for Medical Sciences and completed her dermatology residency as Chief Resident. Her vision was clear: to create a cutting-edge clinic offering comprehensive skin care, cosmetic treatments, and wellness services—all under one roof.

Founded on a commitment to excellence and patient-centered care, Dr. Clifton leads a team of highly trained dermatologists, physician assistants, nurse practitioners, cosmetic nurses, laser technicians, wellness specialists and clinical aestheticians – all dedicated to helping you look and feel your best.

Whether you’re looking for expert dermatologic care, a refreshed and radiant appearance, or a personalized path to wellness, Premier Dermatology, Aesthetics & Wellness is your trusted destination for comprehensive, transformative care.

479-273-3376 | premierderm.net 901 SE Plaza Ave, Suite 5, Bentonville, AR

shoppremierderm.com | @premierderm

Strong, Balanced, Thriving: Women’s Wellness from the Inside Out

Join Thrive Wellness Center for a wonderful in-person event on Tuesday, May 19, from 6:00 to 6:30 PM at 4155 N Steele Blvd, Fayetteville, AR. This session is designed to help women feel strong, balanced, and thriving from the inside out. Connect with other women, explore practical wellness tips, and enjoy an inspiring discussion in a relaxed, supportive atmosphere with light refreshments provided. Don’t miss this empowering opportunity!

Day By Day Healing is hiring!

Are you a licensed Massage Therapist (LMT/MMT) in Arkansas with a passion for whole-person care? Our established, growing integrative mental health clinic is seeking a compassionate, collaborative professional to join our multidisciplinary team. Work alongside psychotherapists and holistic providers to support clients’ mind, body, and spirit. If you value connection, evidence-based care, and helping clients truly thrive, we’d love to connect.

Eras Metabolic Reset Program for Women

Are stubborn weight gain or inflammation keeping you from feeling your best? Eras Women’s Health is proud to introduce our Metabolic Reset Program: a comprehensive 6-month journey designed exclusively for women to reset body composition and build lasting habits. For a limited time offer of $99/month, patients receive personalized GLP/ GIP medication management, health coaching, body composition analysis, a customized movement plan, and ongoing support. Text Reset to (479) 344-3313 to learn more.

Premier: Spring Open House!

Join Premier for its Spring Open House on Monday, May 4, from 12 to 6. Guests are invited to enjoy curated drinks, light bites, and exclusive event-only offers while exploring a full range of dermatology, aesthetics, and wellness treatments. Meet expert providers, learn about services, and refresh your skincare routine for the season. Save the date now, with more details to come in the weeks ahead.

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Safety Town Week 2026

Don't miss  Safety Town Week 2026, a hands-on, educational experience designed to teach children essential safety skills in a fun and memorable way. Each day, June 8–11, from 9:00 AM – 12:00 PM, features a different theme with engaging lesson plans, books, music, and activities, including role-playing and crafts. Children are encouraged to learn important information like their address and phone number, while daily take-home summaries help families reinforce lessons together.

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Makers, Musicians and Mavericks

HOW THREE LOCAL WOMEN ARE CRAFTING THEIR LEGACIES AND INSPIRING OTHERS ALONG THE WAY

For our May Ladies issue, we’re spotlighting powerful women in Fayetteville who inspire and influence others through work they are truly passionate about. Each of these women serves as a model of resilience, boldness and optimism as they pave their own paths.

Ashtyn Barbaree

Ashtyn Barbaree’s life has always had a soundtrack, but since she was just 13, she’s been writing that music herself. Barbaree is an independent, award-winning Americana singer and songwriter from Fayetteville. She masterfully blends folk, indie and alternative genres to create something entirely unique to her.

Barbaree grew up in a home that encouraged creativity. She also grew up around live music venues. She was never classically trained in singing, but she learned to play piano, flute and ukulele at a very young age. Her mother would pick up the guitar and write songs just for her.

From a young age, her music tastes included the likes of indie alternative female artists like Fiona Apple, Bjork and Joanna Newsom. She was also inspired by country music like Hank Williams and Johnny Cash.

Around 2011, Barbaree picked up a role with a local band called Farmer & The Markets after they came across a video of her singing on YouTube. She branched out, performing as a backup singer for jazz singer Candy Lee and eventually crafting songs of her own as a solo artist.

The accolades began as Barbaree was named the Arkansas Country Music Awards’ Americana Artist of the Year in 2025, following in the footsteps of her mentor, Bonnie Montgomery. She was also named the Best Americana Artist and Best Country/Folk Artist (North Arkansas) at the Arkansas Music Awards back in December.

Though her music and tours have taken her across the nation and the world, Barbaree always comes home to Fayetteville and the mountains of the Ozarks.

“As a songwriter, when you come from a mountainous region where you spend a lot of time outdoors, it comes across in the songwriting,” Barbaree said. “It feels a little more real. It’s more vulnerable.”

Some of her favorite work includes an unreleased song, titled “Where I Belong.” Barbaree said the song is about being in the right place and feeling happy about how life is working out.

Even after facing challenges to pursuing her career during the pandemic, Barbaree found support from members of the creative community, including The House of Songs, a nonprofit that sent her supplies to help her host virtual concerts and keep recording in quarantine.

Whether she performs through a screen or on a stage, Barbaree said she hopes to be authentic and honest.

“In my favorite songs, I believe the lyrics the singers are saying,” Barbaree said. “When people hear my lyrics, I hope they believe me.”

Emma Katherine Treat

Emma Katherine Treat has been drawn to creative pursuits her entire life, but she never thought art would be her full-time job.

Treat attended the University of Oklahoma and chose to pursue a degree in audiology. She said she loved her patients, but wasn’t as content with the process as an audiologist.

When canvases and paintbrushes called her back, she picked up art as a part-time job, crafting florals and abstracts. She had spent years immersed in western culture and aesthetics growing up in Oklahoma and Texas. A trip to south Texas finally inspired her to create unique western art.

She began with more traditional styles, paintings of cowboys and horseback riders. Soon, she became inspired to combine Western aesthetics with bold, feminine portraits that made the women around her feel both beautiful and empowered. Now, women are the central muses for her work.

For Treat, getting the opportunity to paint fulltime is a dream. Treat is also a mother and works to balance the responsibilities and joys of raising a son with her work as an artist and small business owner.

Leaving her job as an audiologist required a calculated leap of faith.

“If I don’t do it, I know I’ll never do it and I’ll regret not doing it,” Treat said. “If something happens tomorrow and I don’t do it now, what was the point of life?”

She said the support she has received from the community around her – friends, family and other small, woman-owned businesses – has been immense.

“It’s what gets me through it, because it can be really hard, being a mom and having your own business,” Treat said. “Having that support pushes you to keep going.”

She plans to display her art at boutiques in Fayetteville and currently has work in a gallery at the Kaleidoscope Collective in Rogers.

This new collection has inspired her to bring color and texture into her work to help brighten people’s homes. Horseshoes and the luck they signify are also a new motif in Treat’s work, but her career came out of more than sheer luck.

Instead, her success came from manifesting exciting new opportunities for herself and creating relationships with other businesses in Fayetteville.

“I think that’s what makes communities come alive,” Treat said. “It’s just other small businesses supporting each other, and it’s really beautiful to see.

Britton Rose Wilson

When Britton Wilson broke the American indoor record for the 400 meter dash, finishing in just 49.48 seconds, she had a village behind her.

Wilson spent her childhood surrounded by athletes. Her father played basketball in college and went to a semi-professional league afterward. Her mother was a cheerleader and track runner. Wilson grew up doing cheerleading, gymnastics and dance, ultimately choosing to try her hand at track to follow in her older sister’s footsteps.

Before Wilson was a two-time world champion in the 4x400 meter relay, she was an eighth grader, speeding past high schoolers at a local track meet. She sacrificed her other sports to dedicate time to track, which gave her the opportunity to participate in Division I sports.

She said her sport has taught her valuable lessons about who she is and who she wants to be. It has helped her approach challenges, push herself to the limit and know when it’s time to step back and care for herself.

“You have to learn so much about yourself to be able to push your body that hard every single day and find passion in doing that,” Wilson said. “It’s taught me to be strong. It’s taught me to know what real hard work is.”

Wilson missed out on the Summer Olympics in 2024 due to injury. She had stress fractures in both shins, but the mental weight was the most challenging part as her injury pulled her away from the sport she loved.

She now hopes to make the 2028 Olympics, which will be held in Los Angeles, California. She said she plans to go for the gold.

The Olympics gives her the opportunity to shine, to change people’s expectations around women in sports and show herself what she is capable of. Wherever she chooses to take her talent, she always has people cheering her on.

When she returned to track as a professional runner at the Tyson Invitational this past February, Wilson said Razorback fans were excited to see her healthy and ready to take on the game. Plus, she always had her family watching from home as she crossed the finish line. For her, that support — and her own resilience — carries her across the finish line.

“I just want to be the best of the best and make history one day in the sport,” Wilson said. “Just change the game as a whole.”

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The Beauty in Every Season

THERE’S SOMETHING DISTINCTLY FEMININE ABOUT THE WAY PARKHILL APPROACHES WOMEN’S WELLNESS.

In a world where women are constantly balancing ambition, relationships, and self-care, having a healthcare space that feels both empowering and deeply personal is essential. At Parkhill The Clinic for Women, that philosophy isn’t just an idea; it’s a lived experience. For decades, Parkhill has been a place where women in Northwest Arkansas come not only for care but to feel understood, supported, and wholly themselves.

Parkhill has been a safe place for women since 1965 and has grown to serve not only Fayetteville but also Bentonville. The clinic’s primary focus has always been delivering excellent care to women of all ages. The clinic offers gynecology, obstetrics, primary care, counseling, infertility, and its own aesthetic services. Pretty by Parkhill is part of the clinic and helps women achieve and embrace beauty in all stages of their lives

“As women, we’re all balancing a lot, and our own health often gets pushed aside. My go-to tip is simple: start by paying attention to yourself—both physically and mentally.” (Dr. Lowry, MD)

with advanced tools. Featured treatments at Pretty by Parkhill include laser removal, microneedling, Botox injections, and more. With a team of advanced professionals, you are sure to feel confident and comfortable in your own skin rom the moment you walk in to the moment you leave after your service. The aesthetics clinic also carries popular skincare brands such as Skinbetter, Hydrinity, and Nutrafol, which you can inquire about when visiting the clinic. A simple consultation allows you to discuss your medical history and personal beauty goals. Parkhill seeks to build trust in each visit and provide each patient with full transparency.

Whether you are visiting Parkhill for a medical, wellness, or aesthetics service, the local space represents something larger than healthcare. It embodies a shift in how women choose to care for themselves, prioritizing spaces that honor both their strength and their softness. Parkhill The Clinic for Women offers a quiet reminder: taking care of yourself isn’t a luxury; it’s a necessity that deserves to be done beautifully.

“If

you don’t feel your best self at any age, you don’t project your full confidence into the world” (Ruth Gillespie, RN).

Being comfortable with your physical body is a priority for all women, no matter your age. Any women’s clinic is a destination you can rely on, leaving with ease and a better understanding of yourself. One of Parkhill’s most important jobs is to make women feel like the most important person in the patient-doctor relationship. Every woman is going to experience the stages of life differently, and the doctors and professionals are ready to walk alongside each season with you. When it comes to going to the OB/GYN, anxiety can play a major role. Not every visit requires exams and results; rather, discussions and questions to gain knowledge of your body. Even the small things make a huge difference in women’s mental health and are more present in their daily lives. Whether it’s an annual wellness appointment, or an aesthetics consultation with Pretty by Parkhill, each team member is ready to make you feel seen and at home.

When it comes to going to the OBGYN, there can be a few common misconceptions. Parkhill Clinic makes sure to inform each patient about every detail and guide them through any exam. There is no such thing as TMI when you walk into Parkhill, where you are welcomed with kindness starting at the front desk. Many often wonder when is the best age to start going to a women’s clinic or having your first OBGYN appointment. Dr. Terry at Parkhill explained that starting at 13 years old, adolescents are welcomed to have conversations and discuss female anatomy at a young age. Many times, this appointment takes place with a parental presence there. “I feel that the more educated she is on her body, the better choices she will make”, says Dr. Tony Terry. Being aware of what is abnormal is another reason to start early, so you can contact your doctor when something feels off.

Dr.

OB/GYN

“As OB/GYN’s we are given the privilege of walking through some of the most significant life events in women’s lives”.

(Dr. Robert Hix, MD)

Women tend to be selfless in their lives, and it is a wonderful attribute to have. With everything on their plates, though, taking care of their body can be pushed under the rug until it’s forgotten about too late. Here in Northwest Arkansas, having a clinic so supportive of women and the seasons they walk through is highly special. As many doctors at Parkhill have said, sometimes it’s helpful to hear that what they are going through is temporary and that some things will just improve with time. Keeping a consistent doctor for your health has many benefits, and at Parkhill, this can be beneficial from your first exam through childbirth with that doctor. What a beautiful part of life women go through, and can share with professionals who truly love what they do.

“Confidence is so important at every stage of life, and even small things can help a woman feel more comfortable, more like herself, and more present in the many things they are balancing”.

(Amy Vandever, RN)

Mojitos invites you to explore their exciting menu created from a collection of recipes featuring founder, John Montes' Mexican and American roots. You will taste it in their food that is freshly prepared every single day with many local ingredients. They offer specialties that reflect the culinary diversity of Mexico with a local flair.

About us

Kids Love Us And Parents Trust Us

Our mission is to provide exceptional pediatric dental and orthodontic care in a gentle and fun environment where kids feel safe and parents can relax.By building a foundation of trust, we strive to ensure that each child has the most positive experience possible.

From our playground waiting room to our friendly staff, we make sure that every kid from every background feels loved and welcomed We offer pediatric preventative & restorative services as well as orthodontics for children, teens, and adults

CONTACT US

ARTICLE BY MEREDITH PINKSTON

PHOTOGRAPHY BY EMMA NELSON & EMMA KWANSY

Women Caring For Women

A LOOK INTO WOMEN’S HEALTHCARE AND FEMALE PROVIDERS IN AND AROUND FAYETTEVILLE

In this special issue highlighting women, it is so important to highlight female health, specifically, five standout providers in Fayetteville. Their services span mental health, gynecology, physical therapy, and whole-body wellness, giving women across Northwest Arkansas access to diverse, meaningful support.

“Supporting women’s mental health is about supporting the people who are holding so much together,” Emily Starr said.

WHAT IS ALIGNED LIVING?

Aligned Living is a counseling practice built on a whole-person approach to mental health. Instead of focusing only on symptoms, the team looks at sleep, movement, connection, and lifestyle patterns that shape emotional well-being. They offer counseling and coaching for individuals, couples, and families navigating anxiety, depression, trauma, and major life transitions. Their goal is to help clients understand the root of their struggles, break unhealthy cycles, and build lives that reflect who they truly are.

Owner Emily Starr said, “At some point, people realize it’s not just one thing that’s off—it’s multiple pieces that aren’t aligned. When we start connecting those pieces, they can break the cycles that brought them in and begin making more intentional decisions that reflect who they truly want to be.”

WHY IS THE WORK OF ALIGNED LIVING IMPORTANT?

Their impact extends beyond the therapy room. As clients grow, the ripple effect touches their relationships, families, and daily lives. The team understands that healing doesn’t always happen in a chair, which is why they offer outdoor therapy on local trails and animal-assisted sessions with a certified therapy dog.

HOW CAN WOMEN TAKE THEIR MENTAL HEALTH MORE SERIOUSLY?

Women often carry enormous responsibility with little time reserved for themselves, which is why Emily encourages women to treat self-care like any other commitment. Putting it on the calendar and protecting that time is one of the most important steps toward sustainable mental health.

Aligned Living

Hive Physical Therapy

WHAT IS HIVE PHYSICAL THERAPY?

Hive Physical Therapy is a one-on-one longevity and performance center built on a simple idea: every person deserves a full hour with their physical therapist, every time. Founder Emily Waldorf, PT, created Hive to offer individualized care without rushed appointments or rotating providers. They work with everyone from high-school athletes to adults in their 90s, offering physical therapy, performance training, post-surgical rehab, perimenopause fitness programming, ACL support, and strength coaching.

“Whether you’re a 16-year-old coming back from a knee surgery or a 75-year-old who wants to keep hiking, I want to build a body that is resilient, confident, and capable for the long haul,” Waldorf said.

WHY IS MAINTAINING OVERALL PHYSICAL WELLNESS ESPECIALLY IMPORTANT FOR WOMEN?

Women’s bodies go through extraordinary changes across a lifetime, and the healthcare system has historically been really slow to address them, Emily explained. Hormonal shifts during perimenopause and menopause can significantly affect joint health, muscle mass, bone density, and even how we recover from exercise. Physical therapy gives women a proactive tool to understand what’s happening in their bodies and stay ahead of pain, weakness, and injury rather than waiting until something breaks down.

WHAT ADVICE DO YOU HAVE FOR WOMEN?

“ Start before something hurts,” Waldorf said.

Many women push through discomfort until pain forces them to stop, losing valuable ground. Strength training is essential as women age, and mobility work matters. Most importantly, women deserve providers who listen and treat the whole body—not just a symptom. Feeling stiff, tired, or limited doesn’t have to be accepted as “just getting older.”

“No one should lose decades of their life to untreated hormonal changes,” Lindsey said.

Body Balance NWA

WHAT IS BODY BALANCE NWA?

Body Balance NWA, founded by Lindsey Sabatini, helps patients achieve wellness from the inside out. The clinic offers functional medicine, weight-loss support, hormone therapy, and a range of aesthetic treatments. Their mission is to address underlying concerns so they can experience lasting, meaningful health rather than temporary fixes.

ANY ADVICE FOR WOMEN TAKING CARE OF THEIR HEALTH?

“Everything in moderation,” Lindsey said, explaining the reality of imposing extreme limitations and rules on your lifestyle. Many viral diets and fads often leave women malnourished, slowing down their bodies’ metabolism, which makes weight loss slower. The human body is smart, Lindsey explains. If the body isn’t getting what it needs, it will protect itself by holding onto resources. That’s why sustainable habits matter more than quick fixes.

WHY IS IT IMPORTANT FOR WOMEN TO UNDERSTAND THEIR HEALTH?

Every woman deserves to be heard, and for many women, that hasn’t been the case, dealing with changes like menopause or hormone imbalance. Understanding their health empowers women, especially during these changes that can cause mood shifts, anxiety, sleep issues, and emotional ups and downs. Many women blame themselves or make big decisions during these confusing seasons. Body Balance helps women understand what’s happening biologically and find ways to ease symptoms.

“No one should lose decades of their life to untreated hormonal changes,” Lindsey said.

WHAT IS ERAS WOMEN’S HEALTH?

CEO Natalie Shew said, “Our number one goal is to give space for women to be heard, because they deserve to be.”

Eras Women’s Health

Eras Women’s Health is a women’s health practice dedicated to caring for women at every stage of life. From early womanhood through menopause, the clinic focuses on educating patients about their bodies and tailoring care to each individual’s needs. They blend primary care and gynecology with services like nutritional guidance, hormone therapy, and wellness resources. CEO and practice manager Natalie Shew says, “Our number one goal is that we give space for women to be heard here, because they deserve to be.”

WHY IS A CLINIC LIKE THIS NECESSARY FOR WOMEN?

Women’s health differs fundamentally from men’s, and because of that, it requires its own approach. Women’s bodies are complex and historically understudied, with most clinical trials not including women until the 1990s, leaving major gaps in evidence and treatment.

Eras Clinic believes women deserve to be heard, supported, and surrounded by a community that understands the full spectrum of their health needs. Women-focused, women-led care isn’t optional; it is essential.

HOW CAN WOMEN BE INTENTIONAL ABOUT TAKING CARE OF THEIR HEALTH?

Eras Clinic advises on helpful steps for women to thoughtfully care for their health through every era.

1. Find a provider that you trust wholly.

2. Try to stay consistent with your routine checkups. Those visits are the simplest ways to protect your long-term health.

3. Focus on the pillars of lifestyle health: stress management, sleep, nutrition, and movement. Prioritize 7-8 hours of sleep. Move your body for at least 30 minutes per day—walk, stretch, lift weights, play pickleball, do squats at your desk, whatever is enjoyable to you. Focusing on whole foods, fruits and vegetables, fiber, and protein goes a long way.

“We meet people, and we figure out what is best for them,” Dr. Rofkahr said. “We want to be that space where people, all people, feel safe and comfortable.”

Day by Day

Dr. Crystal Rofkahr, Founder

WHAT IS DAY BY DAY?

Day by Day is a center for mental wellness that integrates therapy with movement, massage, nutrition, and other supportive practices. They offer individual and group therapy, massage, nutrition counseling, and movement classes, creating customized plans for each person.

WHAT IS IT LIKE TO TREAT WOMEN’S MENTAL HEALTH?

Treating women’s mental health is complex, especially with the conflicting messages women receive about who they should be. Dr. Rofkahr explains that their work focuses on helping women understand who they are, what they want, and how to trust themselves again. Women make up half of the population, and their contributions span every part of society—leading, creating, working, innovating, and shaping future generations in many ways. Despite this, women have been left out of medicine for far too long. Prioritizing women’s health is not only essential but necessary to build a healthcare system that reflects and supports the full range of roles women hold.

WHAT CAN WOMEN DO TO TAKE THEIR MENTAL HEALTH MORE SERIOUSLY?

To care for their mental health, Dr. R encourages women to stay connected: “Find a person you can talk to, who you trust.” She also emphasizes slowing down, checking in with yourself, and making space to process emotions.

Caring for emotional health also means caring for the body. Sleep, good nutrition, and movement support a healthier mindset, and joy matters just as much.

“Do something fun,” Crystal said, “It’s important to laugh, to dance, to be joyful.”

The Northwest Arkansas Bride Guide

An insider’s look at the wedding industry, with tips, hot takes, and what actually matters

ARTICLE BY SYDNEY SULLIVAN | PHOTOGRAPHY BY MEREDITH MASHBURN, ANDREA PRUITT

Monica Hutchinson didn’t just plan a wedding in 2025; she lived every side of it. As the founder of Booth Haus and the Booth Haus Bride Guide, she turned a gap in the Northwest Arkansas wedding scene into something elevated, thoughtful, and undeniably her own. What started with a very specific vision for a photo booth became a brand, a resource, and a trusted voice for brides across the region. As the voice behind Fayetteville City Lifestyle’s firstever wedding Q&A, Monica brings a perspective that feels equal parts insider and in it with you, offering honest insight and a clear reminder that the best weddings are the ones that actually feel like you.

WHAT FIRST SPARKED YOUR INTEREST IN THE WEDDING INDUSTRY?

When my fiancé (now husband!) and I first got engaged, one of the very first wedding vendors we looked for was a photo booth. I had a very specific, elevated, vintage-style aesthetic in mind, and when we realized luxury photo booth experiences were essentially nonexistent in the area, I went all in and decided to create it myself! Now, I’m so honored I get to bring the same experience I envisioned to couples across Northwest Arkansas!

CONTINUED >

YOU WERE BOTH A WEDDING VENDOR AND A BRIDE YOURSELF IN 2025. HOW DID PLANNING YOUR OWN WEDDING SHAPE THE WAY YOU VIEW THE INDUSTRY?

I always tell people that planning my wedding and starting a business in the same year felt like both the worst and best timing. I was able to gain such an incredible amount of insight as a bride actively planning my wedding while also building a business around what I was experiencing in real time. I gained a new level of respect around the wedding industry because even coming from a very “type A” person, no one truly prepares you for the amount of work that goes into planning a wedding, not just from the bride’s standpoint, but from every single wedding vendor bringing it to life.

WHAT MAKES THE WEDDING INDUSTRY IN NORTHWEST ARKANSAS UNIQUE COMPARED TO OTHER MARKETS?

I feel so fortunate to have been able to get married here AND provide a service here because our vendors truly go above and beyond for their couples. We have the perfect blend of small local businesses that pour their heart and soul into every detail while still bringing the wow-factor of weddings you see in larger cities. Our wedding vendor community is so close-knit and supportive, and it really shows in all the weddings you see here.

YOU FOUNDED BOOTH HAUS AND THE BOOTH HAUS BRIDE GUIDE. HOW WOULD YOU DESCRIBE BOTH AND THE ROLE THEY PLAY FOR COUPLES PLANNING A WEDDING?

Booth Haus can be thought of as our brand for couples who are looking for elevated guest experiences, which include our luxury photo booths and authentic vintage audio guestbook booths. Booth Haus Bride Guide is our regional engagement + wedding planning guide where we provide a sense of community, resources, and recommendations for any bride-to-be in Arkansas, Missouri, Oklahoma, and Kansas.

WHAT ARE SOME OF YOUR BIGGEST WEDDING HOT TAKES?

I love this question! A few of my do’s: booking a wedding content creator, including your pet in your wedding, and going all out on guest experiences. A few of my don’ts: spending thousands of extra dollars on a welcome party or rehearsal dinner (we spent $450 on our 50-person welcome party after being quoted $7K at another location), buying a giant wedding cake, and giving your bridal party too many responsibilities on your wedding day.

“Weddings that feel the most meaningful are the ones that reflect the couple at the center of it all.

When a wedding feels authentically like the couple, that’s what makes it unforgettable.”

WHAT IS ONE COMMON MISTAKE YOU SEE COUPLES MAKE WHEN THEY BEGIN PLANNING THEIR WEDDING?

Do not book a wedding planner or coordinator right away! No matter how organized you are or how much you love event planning, I promise you’re going to need (and want) professional support. My quick tip on how to choose which one is right for you: decide what makes more sense based on your budget and comfort level. Higher investment, less responsibility on you = book a planner. Lower investment, more responsibility on you = book a coordinator.

WHEN IT COMES TO BUDGETING, WHAT IS ONE THING COUPLES OFTEN OVERLOOK OR UNDERESTIMATE?

Coming from personal experience, we underestimated the cost of EVERYTHING. We threw out a random budget before we started doing any research or had any idea what a wedding costs in the area, so it made it even more shocking once we actually started reaching out to vendors. I would recommend doing your own research and being super realistic with what you’re willing to spend and what details are flexible vs. what you’re hard set on.

WHAT WEDDING TRENDS ARE YOU CURRENTLY SEEING THAT YOU THINK WILL HAVE REAL STAYING POWER?

Serpentine tables, vintage details, and afterparty wedding snacks have been huge, and I don’t think they’re going away anytime soon. One thing I’ve started seeing a lot more of this past year is wedding content creators. I was so reluctant to book a content creator at first, but it was one of the best investments I made for my wedding, and I definitely see it becoming a wedding vendor essential.

FOR COUPLES PLANNING A WEDDING IN NORTHWEST ARKANSAS, WHAT ADVICE WOULD YOU GIVE WHEN CHOOSING VENUES AND VENDORS?

Go to plenty of wedding open houses for wedding inspiration and experience what different

vendors have to offer. Most of them are hosted in January-March, but you’ll also see some wedding shows pop up in the summer as well. We also cover venue and vendor recommendations in the Bride Guide, so you’re always welcome to reference it if you’re feeling stuck.

FROM BOTH A BRIDE AND VENDOR PERSPECTIVE, WHAT TRULY MAKES A WEDDING FEEL MEANINGFUL AND MEMORABLE BEYOND THE AESTHETICS?

Something that really stuck with me was the way my friends and family described the little details about my wedding. People would come up to us and say, “When I saw that, I was like ‘Oh my gosh, that’s SO Monica!’ and ‘That’s SO Zac!” It was such a sweet moment proving that we didn’t lose ourselves in choosing what was trendy, but something that truly represented us.

A RESOURCE FOR ARTISTS

THE

IRIS ART HAUS IS CREATING A SPACE FOR LOCAL CREATIVES TO PURCHASE ART SUPPLIES, ATTEND WORKSHOPS AND CONNECT WITH OTHER ARTISTS.

Heather Chilson is adding a splash of color to downtown Fayetteville with the launch of her art supply store, The IRiS Art Haus & Supply Co. – literally. Although the store’s exterior is mostly painted glossy black, its doors are marked with an eye-popping, multi-colored mural, welcoming artists of all skill levels into its creativity-supporting environment. Once inside, artists are immersed in a collective of paints, brushes and papers. On its purple walls hangs a black-and-white portrait of an immortalized young woman holding a neon paintbrush.

Chilson, owner of the art supply store, has always been immersed in the world of creativity. As a child, Chilson’s mother served as a constant source of artistic inspiration. Whether it was attending painting workshops or working as a hairdresser or handmaking her clothing, her mother’s resourceful skills provided Chilson with a creative point of view.

After leaving behind a decades-long career within the corporate world, Chilson decided it was time to return to her creative roots. For her, the perfect segue back into these roots was to create a space for other artists. This space would also serve as a tribute to her mother, Iris, whose portrait hangs at the forefront of the store.

In February, Chilson opened the doors of The IRiS Art Haus to the public.

“I saw a gap in the market, and it just felt like the time was right and I thought, ‘Instead of going back to some sort of office work, now is the time to take a leap and see if I could make this work,’” Chilson said.

CONTINUED >

Chilson said she felt that Fayetteville was the best place to plant The IRiS Art Haus because of its thriving art community, as the University of Arkansas’ School of Art and the Fay Jones School of Architecture and Design are homes to a large number of art students that could benefit from the store’s foundational mission of providing convenient, immediate access to a wide variety of art supplies.

The store is stocked with art supplies such as paints, acrylic oils, pencils, pens, architecture papers, printmaking papers and film photography tools. Additionally, Chilson personally designed the store to be a place of inspiration and comfort for its patrons. In the back of the store is a mid-century modern-inspired miniature lounge, curated with Chilson-crafted furniture and a collection of art and photography books.

“I want this store to be about learning and connecting just as much as it is about buying supplies. I’ve already seen this space help foster connections between people who might not have had the chance to meet and talk about their art,” Chilson said.

The inclusion of film photography supplies was a “selfish” choice for Chilson.

“Photography is really important to me. Several years ago, I had taken a step back from digital photography and turned to film and really fell in love with photography all over again. There’s not a lot of places around here where you can find film photography supplies, so I just wanted to carry some items to see how they did,” Chilson said.

The IRiS Art Haus has only been serving the community for a few months, but Chilson is already seeing positive results in her mission to support local artists.

“On just the first day, I had people just excited to stand there and feel a paintbrush and say, ‘I don’t have to order this online, I can just stand here and feel it.’” It’s these tiny little ways that we’re hoping to impact somebody’s projects that they’re working on – that they can come in and actually see a color or feel a texture in-person instead of waiting a few days to receive the order online,” Chilson said.

Now that the store has a sense of establishment within the Fayetteville community, The IRiS Art Haus is also adding a schedule of community art workshops led by local artists, such as junk journaling, watercolor painting, and drawing classes. It also hopes to provide support for iconic events within the community’s art scene, such as the NWA Pride Festival and local film festivals.

When it’s time to begin your next project, you can find The IRiS Art Haus at 95 S Church Avenue – if you come in early enough, you may be lucky enough to meet Chilson’s beloved dog, Rosie. Additionally, The IRiS Art Haus can be found on Instagram and Facebook.

“I WANT THIS STORE TO BE ABOUT LEARNING AND CONNECTING JUST AS MUCH AS IT IS ABOUT BUYING SUPPLIES.”

ARTICLE BY KALI KASORZYK

PHOTOGRAPHY PROVIDED

BECKY HILLYARD

From Side Hustle to Style Empire

The power of taste, trust, and the courage to “just start.”

She didn’t have a business plan, a media budget, or even a name anyone could pronounce. What Becky Hillyard had was taste, a young family, and the instinct to just start. Today, her lifestyle brand Cella Jane commands an audience the size of Vogue’s , she’s nine collections strong with Splendid, and she’s built it all while raising three kids — refusing to sacrifice one for the other. In an exclusive conversation for the Share the Lifestyle podcast, Becky shares what it really takes to build a brand, a career, and a life you love. Read the highlights below, then scan the QR code for the full conversation.

Q: WHEN DID YOU KNOW CELLA JANE WAS MORE THAN A HOBBY?

A: Two moments. Women started emailing me saying they bought something I recommended and felt amazing — asking me to help them find a dress for a wedding. That felt incredible. Then I looked at my affiliate numbers for one month and realized I could cover our mortgage. I thought, I can actually do this. I never set out to build a business. I started it because I genuinely loved it.

Q: WHAT WAS THE BIGGEST RISK YOU EVER TOOK WITH THE BRAND?

A: Designing my own collection. It’s easy to point at items on a website and say I love these. But to create something from scratch, put your name on it, and wait to see if people connect with it — that’s terrifying. I had an incredible partner in Splendid, and women loved the pieces. It was the biggest risk and the biggest accomplishment.

Q: HOW HAS INFLUENCER MARKETING CHANGED SINCE YOU STARTED?

A: When I started, brands didn’t know whether to take it seriously. Now it’s a legitimate line item in their marketing budgets — sometimes bigger than TV. Because what we’ve built is trust. People trust a real recommendation from someone they follow far more than a commercial. There’s no question about it now.

Q: YOU’RE A MOM OF THREE RUNNING A FULL BRAND. WHAT DOES YOUR DAY ACTUALLY LOOK LIKE?

A: I try to get up at five and not hit snooze — that first hour before the house wakes up is the most productive, most peaceful hour of my day. Then it’s all hands on deck with the kids and school drop-off. After that I work — planning content, connecting with my team, editing. After pickup, the day shifts completely and it’s all about them. I’ve learned to protect both halves fiercely, because both matter.

Q: WHAT WOULD YOU TELL SOMEONE WHO WANTS TO BUILD SOMETHING OF THEIR OWN BUT KEEPS WAITING?

A: Don’t wait. Don’t wait for the perfect camera, the right strategy, or enough followers. We find every excuse to stay comfortable. Just start, be consistent, and be authentically yourself. The right people will find you — and they’ll stay.

This conversation is just the beginning. Becky goes deeper on the risks that almost stopped her, the design process behind her latest Splendid collection, and what she’d tell her 2012 self today. Scan the QR code for the full, exclusive City Lifestyle interview on the Share the Lifestyle podcast.

“Trust is the only metric that actually compounds.”

— Becky Hillyard

ARTICLE BY SYDNEY SULLIVAN

Around Town

WHAT’S HAPPENING IN FAYETTEVILLE THIS MAY

Arkansas Pottery Festival – May 1–3, 2026

Three days of clay, creativity, and hands-on fun! Fayetteville’s Community Creative Center welcomes regional and national potters, including Sean O’Connell and Catherine Lemaire-Lozier. Watch demos, browse exhibitions, and don’t miss Saturday night’s Potters After Party at Kingfish Bar—it’s the perfect weekend for art lovers and curious hands alike.

Artosphere –May 1–31, 2026

May in Fayetteville + art = pure magic. Artosphere blends music, interactive installations, and outdoor adventures across the city. From Trail Mix and Rowdy in the Ramble to self-guided Tunes on the Trail and yoga with a view, this month-long festival invites you to explore, create, and fall in love with Fayetteville all over again.

Fayetteville-Springdale

Elks Lodge #1987 5th

Annual Fish Fry & Auction – May 16, 2026

A Saturday of flavor and fun! The 5th Annual Fish Fry & Auction kicks off at 11:30 a.m. with golden fried fish, sides, and lively conversation. Stick around for the auction supporting local causes—this is community spirit served with a side of deliciousness.

Square 2 Square Bike Ride –May 2, 2026

Grab your helmet and ride! This beginner-friendly journey along the Razorback Greenway takes you from Bentonville to Fayetteville, or go DIY anytime during May. Scenic trails, fresh air, and friendly competition make it the perfect way to explore the region on two wheels. Registration closes April 29.

Fayetteville Strawberry Festival –May 16 & 17, 2026

Summer kicks off in downtown Fayetteville with the third annual Strawberry Festival! New this year: Street Dance Saturday (6–9 p.m.) with Tara and the Gift Horses and The Pink Stones. On Sunday (Noon–6 p.m.), enjoy live music, the Artosphere Community Stage, a costumed dog parade, and a visit from Murial Fahrion, the original Strawberry Shortcake illustrator. Shop handmade finds, savor local treats, and celebrate community vibes all weekend long.