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Bentonville, AR April 2026

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the bright choice.

the art of home

D E F I N E D B Y

C R A F T S M A N S H I P

G U I D E D B Y

E X P E R T I S E

Time, Talent, Treasure

I’ll be really honest with you—Our first year I thought the Investment issue might be my least favorite of our monthly themes. Don’t get me wrong; I like money as much as the next guy, but a whole issue about investing? We already have great Journals for that. Give a team with creative backgrounds a crack at it, and we just couldn’t see talking solely about money.

Luckily, invest is a pretty versatile word. We started taking wider swings and it became one of the most open-ended themes. Now, I love to see what stories of investing in the community that we’ll highlight.

For me, I’ve been pretty preoccupied with where I invest my time. I turned 35 in March and there’s something about those birthdays that end in 5s and 0s that give you a real existential kick in the pants. When I’m working, I think about whether I’m working on the right things or as efficiently as I can. When I’m at home, I think of whether I’m making the most of the time with my wife and son, or the most of the time with my friends and extended family.

My point is that there’s nothing more valuable to each of us than our time and the time of the ones we love. When you look at any of the stories featured, whether the focus is on someone’s career, someone’s philanthropic work, or even an exciting new project in NWA, the common thread is that someone used the time they’ve been given here on that project.

As it happens, there are a lot of people in NWA investing their time in some incredible and important work. We’ve been fortunate to be a small part of just a few of those projects through telling stories, raising awareness, and marketing businesses.

If you believe in shopping small, shopping local, and investing in your community, then I encourage you to not just take in these stories, but also stop and look at the pages of advertisers supporting them. You’ll likely find the next retailer, tradesperson, realtor, product, or service that you’ll love right here in NWA.

I hope these pages can introduce some of those opportunities to you. Maybe they’ll even guide you to a cause or project where you might want to invest your time.

Best,

April 2026

PUBLISHER

Wyatt Layman | wyatt.layman@citylifestyle.com

MANAGING EDITOR

Michelle Bazis | michelle.bazis@citylifestyle.com

SOCIAL MEDIA COORDINATOR

Claire McFarland | claire.mcfarland@citylifestyle.com

INTERNS

Violet Bloomfield, Ellison Bynum-Hyman, Lee Bailly

CONTRIBUTING WRITERS

Serafina Lalany, Violet Bloomfield

CONTRIBUTING PHOTOGRAPHERS

Ellison Bynum-Hyman, Claire McFarland

Corporate Team

CEO Steven Schowengerdt

President Matthew Perry

COO David Stetler

CRO Jamie Pentz

CoS Janeane Thompson

AD DESIGNER Matthew Endersbe

LAYOUT DESIGNER Meredith Wilson

QUALITY CONTROL SPECIALIST Hannah Leimkuhler

The Next Buyer For Your Home Might Not Live In Arkansas Yet.

Bentonville has become one of the fastest-growing luxury markets in the country. Executives relocating for Walmart, suppliers moving headquarters, and investors discovering Northwest Arkansas are creating unprecedented demand for exceptional homes. But capturing those buyers requires more than putting a home on the MLS. It requires strategic marketing, national exposure, and a luxury-level presentation.

If you've ever wondered what your Bentonville home could sell for in today’s market, I’d be happy to show you.

Rec

Photography by Ellison Bynum-Hyman

Premier Dermatology | Aesthetics & Wellness is proud to open our newest location at the Walmart Campus on March 2nd. Welcoming both Walmart associates and the community, this beautiful new space is designed to elevate your experience in skin health, aesthetics, and whole-body wellness.

Join us as we celebrate our Grand Opening on March 5th and discover a new era of personalized wellness.

Photo Credit: Brisa Castaneda Cobble
Photography by Ellison Bynum-Hyman

GORP Boosts Outdoor Rec As Arkansas Economic MVP

The Greenhouse Outdoor Recreation Program (GORP) sprouted from the University of Arkansas’s Office of Entrepreneurship and Innovation (OEI) as a tool for the state’s burgeoning entrepreneurial ecosystem, but has since become a catalyst for connection and economic development.

At the helm is Phil Shellhammer, a man whose career mirrors the very path he now helps others navigate as an adjunct professor and Executive Director of OEI at the University of Arkansas (UofA). With a background as a project manager at Procter & Gamble and years spent in high-level retail at Sam’s Club and Best Buy, Shellhammer understands the "retail chasm"—the daunting gap between a great idea and successful distribution.

The concept for GORP was planted by Shellhammer’s predecessor, Sarah Goforth, who utilized grant funding from the Walton Family Foundation to establish an incubator specifically for outdoor recreation companies. When Shellhammer originally stepped in as the Director of GORP in late 2021, he recognized a demand that far exceeded the original blueprints.

“The first GORP cohort was only four companies,” Shellhammer recalls.

Shellhammer and his team identified three critical hurdles to focus on: Capital, Legal, and Prototyping.

One of the harshest realities for outdoor recreation startups is their growth profile. “Outdoor rec companies are not fast growth, and if they're not fast growth, Venture Capital (VC) is just not that interested,” Shellhammer explains. To bridge this, GORP provides $15,000 in non-dilutive seed funding. This means the program takes no equity, allowing founders to retain ownership while they find their footing.

“The original grant was written for three companies a semester, so six companies a year. I’ve seen pitches from over 600 companies at every stage of their business, so I went to the University and said, ‘I don’t need money for marketing; I need as much money as possible to support more companies.’” Redirected funds toward direct entrepreneurial support, this strategic pivot allowed the program to scale rapidly, supporting 47 companies across its first seven cohorts.

GORP exists to solve problems for early-stage outdoor recreation brands. Through research and development,

“We don't even tell them what to spend it on. We give direction. We give them support.”

This is where GORP’s connection superpower comes into play. With some early seed funding and mentors to help identify the most advantageous way to invest it, the incubator began funneling its energy into making essential resources more accessible to its cohorts.

GORP’s overwhelming buy-in has led to the "sprouting" of several specialized tools, including the Entrepreneurial Law Project (ELP) and Beta in Bentonville.

“I was part of the Natural State Initiative led by First Gentlemen, Brian Sanders, when the EDA grant came out.” Shellhammer said. The Economic Development Administration of the U.S. Government had created a grant called “Build to Scale,” which was designed to help states expand initiatives that had seen some success. “We went to the group and said, ‘We think this is the way to scale what we're doing across the state.’ The EDA gave us $1.2 million, the state matched with $1 million, and the U of A put some in-kind dollars in. Suddenly, we had some real resources to take what we were doing to the rest of the state. One of the best things that came out of that was ELP.”

Phil Shellhammer, Executive Director, Office of Entrepreneurship & Innovation at the University of Arkansas

GNARGO Bikes

FOUNDERS, ELYSIA CONTRERAS  SPRINGER AND ZACH SPRINGER

“Our experience with GORP has been unparalleled, providing mentorship across marketing, finance, fundraising, and state-level initiatives, plus meaningful peer collaboration and focused time to grow our business.”

Founded in 2022 in Bentonville, Gnargo Bike Co. builds front-load electric cargo bikes that replace everyday car trips with practical, joyful transportation. “We’re especially proud of launching the Gnargo Trishaw, expanding cycling access for seniors and passengers of all abilities.”

Startups often delay legal work due to high costs, only to face expensive "backtracking" later. Managed by Rachel Sullivant, ELP provides legal support through a network of pro bono lawyers. Every two weeks, founders can access expert advice on everything from patent filings to organizational structures.

For many founders, the biggest obstacle is moving from concept to physical object. Spearheaded by The Collaborative Director, Toby Teeter, Beta in Bentonville is a product

prototyping lab equipped with metal machining, fabrication, and metal 3D printing capabilities. The lab is staffed by engineers and College of Engineering students, giving founders a technical ‘foot in the door’ to build, test, and refine their ideas locally.

Years down the line, GORP is functioning like a well-oiled machine. But when you’re in the business of problem-solving, the first question you ask every day is, “What else can we do?”

GNARGO Founders, Elysia Contreras Springer and Zach Springer

“Arkansas is trying to create a hub of outdoor recreation companies,” said Shellhammer. “We felt that if we were going to be part of creating this hub, there were two places we could really help.”

In addition to the GORP incubator, OEI set out to craft a support system for businesses in a more advanced phase, focused on growth.

“At this stage, they’ve figured out market fit, and founders are fulltime. They can also relocate to take advantage of state incentives.”

Through their relationship with Startup Junkie, GORP/OEI functions as a contractor for a new cycling-focused program called

LockStop

FOUNDER, CLAYTON WOODRUFF

“GORP and OEI were a game-changer for us, helping us validate faster, refine our go-to-market, and keep the momentum rolling.”

Arkansas Global Cycling Accelerator. Supported by a grant from the state, which was matched by the Walton Family Foundation, AGCA’s first cohort included three companies from the state of Arkansas and seven companies from around the world.

“As a recruiting tool, these brands knew they’d need to get into the US market eventually; an accelerator based at the heart of the cycling world is a perfect fit.”

Shellhammer’s tenacity for networking and innovation is a well that never runs dry. Avoiding redundancy, he seeks to

Founded in 2022 by Clayton Woodruff in Bentonville, LockStop builds smart locking stations that upgrade existing bike racks into secure, connected parking so riders can roll up, lock up, and get on with their day. LockStop is deployed throughout Rogers, at Crystal Bridges Museum of American Art, and in Detroit, with expansion across Northwest Arkansas and Michigan planned for 2026.

LockStop Founder, Clayton Woodruff

Roasties

FOUNDER, COLLIN WHITTINGTON

“Participation in GORP gave me a solid foundation of both knowledge and capital to prepare my business for initial launch, and has since accelerated growth and strengthened key Arkansas-based partnerships.”

Roasties is an Arkansas-based outdoor brand founded by Collin Whittington, who spent seven years in the coffee industry before launching the company in 2024. After recognizing the massive amount of waste generated during roasting, he began experimenting in his kitchen, transforming coffee waste into an all-natural fire starter. Roasties is now carried in more than 80 retail stores and four state park systems, recently winning a regional outdoor industry pitch competition at the Arkansas' Governor's Conference.

fill gaps in entrepreneurial support, saying that, “Except for for-profit companies, no one was really helping Consumer Packaged Goods (CPG).”

With his background in retail, he reached out to Act 2 to create the Ozark Retail Accelerator: A solution for brands ready to graduate to the big kid table. “These are brands saying, ‘I think I've made some traction, but I want to sell big retail now,’” Shellhammer explained. “We designed a 12-week program to help Arkansas-based companies in a meaningful way.”

By fostering a community where a founder can get no-strings-attached funding, legal advice, prototyping support, and mentorship for accelerated growth, OEI’s GORP is proof of concept. That concept being that Northwest Arkansas has what it takes to become an outdoor industry powerhouse and entrepreneurial magnet for compounding economic development.

"We want to figure out how to support people in a bigger way," Shellhammer says. "The mechanism of GORP allowed us to create things that do that."

Roasties Founder, Collin Whittington

SETTING THE TABLE

PHOTOGRAPHY BY VIOLET

& ELLISON BYNUM-HYMAN

Every Saturday morning, the Bentonville Farmers Market unites the community by creating a space for local businesses to shine. As seasons change and the weather cools, the market moves indoors to cherish the cozy winter months and

“Positive change begins with supporting the people and places closest to us.”

continue recognizing small businesses year-round. Locals appreciate the concentration of NWA makers, farmers, and entrepreneurs who convene each week to present quality handmade goods you don’t typically find at the grocery store. Whether selling craft goods, locally grown produce, or artisanal foods, Bentonville’s Farmers Market vendors never fail to amaze their community.

On April 11, the market will return to the square for its outdoor season. Even as the indoor period comes to a close, the abundance of warmth and excitement from the Record Downtown venue reminds me how important it is to invest in the community by supporting local businesses. In a fast-paced world, it is easy to overlook all the details involved in getting food on our tables, but vendors like State Flair and Ozark Natural Breads demonstrate the teamwork, dedication, and creativity necessary to do so.

State Flair’s handcrafted honey turns a kitchen staple into a unique blend of flavors to spice up any dish – sometimes literally. With an apiary in Springfield, Missouri, and a home base in Bentonville, Arkansas, owner Christina Hesse explains that State Flair’s locally sourced honey combines flavors of the Ozarks, bringing a taste of the region to customers’ homes. Their honey blends include delightfully subtle flavors like lemon and lavender in their popular –and my personal favorite – Purple Hays, as well as novel infusions like blood orange extract and smoked ghost peppers in the cheekily-named, Devil’s in Beetails. When she sells at markets outside of Northwest Arkansas, Hesse mentioned that she tries to create a small batch of honeys specially inspired by that area, incorporating regional flavors just as she does for her regular Ozark honeys. State Flair’s unique spicy and savory flavors open up new ways to incorporate honey into meals. CONTINUED >

When I asked Hesse about the importance of buying locally, she said, “There’s so much in the world that we can’t change on our own. We’ve got to start in our backyards and support one another.” This is a motto State Flair exemplifies every day. With honeys featuring natural flavors of the Ozarks, Northwest Arkansas, and Southwest Missouri truly are State Flair’s own backyard. Their products reveal a care for our unique region that is scarcely replicated by larger businesses. Hesse’s excitement and passion for her products radiated from her stand the minute I entered the Farmers Market. She welcomes customers to try free samples of each of her products, and I loved sampling some amazing honey while learning about State Flair’s mission.

Despite its Arkansas roots dating back to 1987, this is the first year Ozark Natural Breads has participated as a vendor at the Bentonville Farmers Market. Owners Bryan Brandon and Alexandria Freeze dove into the world of baking as children; Brandon grew up alongside the family business, and Freeze fell in love with baking early on. Now, with Freeze’s interest in French cuisine and Brandon’s culinary experience from Normandy, France, the search for new techniques and flavors is everlasting. Booth managers Dakota Duncan and Brooke Gunter explained that the bakery prioritizes customer health by using natural ingredients, incorporating mix-ins that could be found at the Farmers Market. Duncan also introduced one of their newest loaves, Arkansake Sourdough. He watched this bread come to life after several rounds of experimentation; now, it is successfully made with fermented rice grown right here in Arkansas.

“Why is it important to buy foods from local businesses?” I asked them. “Aside from it being healthier?” Duncan chuckled. “You’re supporting small businesses who need their community to grow,” Gunter added. Even though Ozark Natural Breads has made a name for itself in Northwest Arkansas, it is still a tight-knit family business in many ways that

“There’s so much in the world that we can’t change on our own. We’ve got to start in our backyards and support one another.”

demonstrates a deep appreciation for both the local community and the world beyond NWA. Their artisanal products are made by hand with careful exploration of techniques and add-ins. In addition to the classic Ozark Country sourdough, their New York-inspired Everything Bagel Bearclaw, French baguette and brioche rolls, as well as their Italian focaccia and schiacciata, are just a few of their many products that celebrate styles of bread making from around the world, inviting customers to explore a variety of culinary experiences.

The Farmers Market creates a space for makers to shine, but true community investment comes from locals. Just as Hesse said, positive change begins with supporting the people and places closest to us. The strongest communities are those that encourage creativity from individuals willing to follow their dreams, and Bentonville’s Farmers Market vendors exemplify those qualities. Their outstanding products and passions urge buyers to notice local contributions and consider the question: How can we find ways to invest in our community?

boothhausnwa.com 479.283.4399

Photo by Andrea Pruitt Photography.

Betting on Home

What Sam Walton Understood About Betting on a Place

Sam Walton made a bet most CEOs wouldn’t make. He built the world’s largest company and kept it rooted in a small town -- 20,000 people when Walmart first became the Fortune 1 company in 2002. That bet left something behind: An intoxicating ambition baked into the place itself. You can feel it walking through Bentonville. Big projects and small ones, all pointing in the same direction.

I’ve spent my career close to this kind of energy. Thinking about how momentum builds, who shows up first, and what happens when someone gets into the right room at the right moment. I run Startup NWA, where we lead Onward HQ, the startup incubator above Onyx in Downtown Bentonville, and Onward FX, a statewide founder-funder exchange we built with the Arkansas Economic Development Commission. The founders coming through these programs are building in retail tech, supply chain, healthcare, outdoor recreation, and AI. They’re choosing this region because the problems are visible, the customers are close, and the feedback is immediate.

What I keep learning is that the best opportunity is often just the one with the shortest distance to a decision-maker. A warm intro. A customer meeting. A second call. Each one can change the slope of a whole company, and when that slope changes, so does the founder’s life and sometimes the community around them.

Here’s the thing most people outside the startup world don’t realize: Over 80% of all venture funding in this country still flows to companies in three states. The earliest stage of company building – the moment someone has a thesis and needs a first believer – is the stage getting squeezed hardest. The national market was never built to find founders in places like ours, but Walton didn’t have a venture ecosystem backing him when he opened that first store on the square. He had suppliers who took a chance, early customers who showed up, and a community that let him experiment. The belief came first, infrastructure came later.

A $1,000 investment in Walmart at its 1970 IPO would be worth over $38 million today. Few show up before the numbers make it obvious. The distance between those two choices is the distance between watching something happen and participating in the outcome. Beyond writing checks, a first customer

validates a business, and a first hire shapes the culture. Every early believer compounds.

So the question for people who live here is simple: Do you want to be part of what’s forming?

Take a meeting with a founder building something adjacent to your industry. Make an introduction to someone who could be their first customer. Attend a demo day because you’re curious. Write a small check because you believe in the person. Every person who shows up signals to the next person that something real is happening here.

This capacity for connection is Arkansas’ real superpower. Collaboration is in our DNA. Between business and government, universities and companies, or Fortune 500 and scrappy startups. We don’t silo ourselves the way other places do. Our economy is tight-knit and cross-functional by nature, and that gives us an edge.

The companies coming out of this region are starting to redefine how we work, how we build, and how we compete in the years ahead. That story is still early, which means there’s still time to be part of writing it.

Sam Walton bet on this place when nobody else would. The founders building here today are making the same bet.

They could use a few more believers.

Startup NWA Executive Director, Serafina Lalany

WHAT THE REBRANDING OF BENTONVILLE MOVES TO ARKANSAS MOVES SIGNIFIES FOR MOBILITY THROUGHOUT THE NATURAL STATE

ARKANSAS MOVES ACTIVATES

In the heart of Northwest Arkansas, a subtle but powerful ‘movement’ is taking root. You can hear itin the persistent hum of tires on pavement, the crunch of dirt on trails, and the chatter of new neighbors connecting outdoors. What began as a hyper-local initiative known as Bentonville Moves has officially rebranded as Arkansas Moves , a statewide mission dedicated to promoting mobility for community and culture as much as health and recreation.

The rebranding marks a pivotal moment for the coalition. While Bentonville remains the heart and home of the organization—with 2026 seeing continued support for the Connecting Bentonville Bike and Pedestrian Master Plan—the horizon has expanded. Beginning in Bella Vista, Arkansas Moves will be taking its successful blueprint for community-led advocacy statewide under the tutelage of founder, Jessica Pearson.

“The whole point of the coalition is to build political coverage for our elected leaders,” Pearson explains. “In order for our elected officials to have the confidence to put money toward

bike-pedestrian infrastructure, when there are so many competing needs, they need to know the voter base desires it.”

This isn’t just about policy, it’s about presence. “Any time we have a ribbon-cutting or groundbreaking for trails, we invite everyone to come out and celebrate,” says Pearson. “When leaders see a community excited about these projects, it changes the conversation during the next budget discussion. They realize this is what their constituents truly support.”

The path to Arkansas Moves started three years ago when Pearson was hired to spearhead Bentonville Moves through an Accelerated Mobility Playbook grant, designed to support the adoption of Bentonville’s Bike-Pedestrian Master Plan.

“It was a playbook developed by City Thread out of Denver,” Pearson recalls. “They originally hired me to help implement the model locally. As part of that work, my role focuses on administering mini-grants, coordinating with the city, and helping manage projects that advance active mobility in the community.”

As her initial three-year contract neared its end, the coalition’s impact was undeniable. Community leaders saw the immense success of the model and realized its potential stretched far beyond city limits. Standing at a crossroads, Pearson took a leap of faith, launching Arkansas Moves as her own company. Today, the coalition is fully funded, allowing her to focus entirely on the mission—supporting communities, amplifying pro-bike voices, and informing the master plans that will shape the region for generations to come.

The first Real Estate Club meeting. Photo by Karla Godinez
Mini-Grant Recipient & Realtor, Nicole Boddington

One of the most catalytic tools in the Arkansas Moves arsenal is the Mini-Grant Program, which launched on Valentine’s Day, 2026. These strategic investments—with Trailblazers as a fiscal partner—are designed to help local leaders and advocates take meaningful steps forward through pilot projects, community events, or educational outreach.

“The mini-grant paid for our first meeting,” says local realtor, Nicole Boddington. “There were six women total, and everyone was encouraged to walk or ride a bike there.” Boddington created her Real Estate Club (REC) with the goal to bridge the gap between real estate and mobility. “The goal of REC is to bring people together to inform, educate, and empower. I would love for women to be able to afford to live close to the trails. Unfortunately, most can’t afford to

be in Downtown Bentonville, but I love that you can still be a bike ride away from all the places you love to eat and shop.”

For Pearson, REC’s mission really hit home–no pun intended–inspiring buy-in. As a mother navigating life after a divorce, she understands the practical necessity of bikability and walkability.

“I’ve got a 15-year-old and a 17-year-old. That’s two cars,” she shares. “I’m not getting a third car, so I have to live somewhere where I can ride my bike.” Her lived experience mirrors that of many Arkansans looking for sustainable, affordable ways to navigate their daily lives without the obligation or expense of a car.

Boddington is already planning her next REC meetup for April at Two Friends Books, where the group will discuss the book “Financial Feminist” by Tori Dunlap.

The reach of the mini-grants extends to those who might otherwise miss trails altogether. Another mini-grant recipient, Green House Cottages, utilized funds to design the new GNARGO “Trishaw” bike—a specialized three-wheeled GNARGO bike designed for passengers with varying abilities.

The Trishaw will allow nursing home residents to tap into their community again, fostering a vital sense of belonging.

“We’re especially proud of launching the GNARGO Trishaw,” says Elysia Contreras Springer, Co-Founder of GNARGO Bikes.

“This helps expand cycling access for seniors and passengers of all abilities.”

Arkansas Moves Founder, Jessica Pearson

The future of Arkansas Moves is a sprawling, connected one. Beyond the borders of Bentonville, Bella Vista recently secured funding for its Trails and Greenway Masterplan update through a Carbon Reduction Program grant from the Northwest Arkansas Regional Planning Commission (NWARPC). The vision includes miles of Greenway stretching toward the Missouri border, starting with Wishing Springs. Neighboring towns like Pea Ridge have also expressed interest in connecting systems to join the trail network. Each effort calls for dedicated and localized work groups supported by the Arkansas Moves playbook.

Movement is a way of life in Northwest Arkansas. Through Pearson’s leadership, neighbors have endless opportunities to show their enthusiasm for a connected Arkansas. Whether it is through events like Pack the Path in Bella Vista, the Active Transportation Book Club, or Bike Train, there are opportunities for everyone to be a part of the story.

“They encourage people to be active in their community,” Boddington affirms. “Arkansas Moves brings people together.”

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Redefining MVP: TIM TEBOW’S LIFE BEYOND FOOTBALL

An exclusive Q&A with City Lifestyle

PHOTOGRAPHY PROVIDED

From championship trophies to global humanitarian impact, Tim Tebow’s journey has defied every standard playbook. In an exclusive conversation for the Share the Lifestyle podcast, Tebow pulls back the curtain on the moments that truly defined him, from a humbling middle school church retreat to the life-altering shift of fatherhood. This isn’t just a look back at a career; it’s an invitation into the heart of a man driven by purpose. Read the highlights below, then join us for the full, unfiltered experience by scanning the QR code at the end.

Q: WE ALL KNOW YOUR ACCOMPLISHMENTS ON THE FOOTBALL FIELD, BUT TELL US ABOUT THE CURL CONTEST.

A: I was competing for my future high school team (my brother’s team), and I pushed myself way past what was smart. I ended up collapsing and needing medical attention. But what stayed with me wasn’t the pain, it was the lesson. Would I be willing to do something that others aren’t? For much of my life, I strived to bring my best for a game, but I hope that I can say at the end of my life I was willing to do that for things that actually matter.

Q: YOU’VE ACHIEVED SO MUCH IN SPORTS. WHAT WOULD YOU SAY IS YOUR GREATEST ACCOMPLISHMENT NOW?

A: Becoming a dad. Nothing compares. From the moment I knew my wife was pregnant, I felt a new depth of love for our child, but when you bring your baby home, the responsibility hits you like nothing else. Suddenly, everything you see, every decision you make, you’re asking, “Is this corner too sharp? What happens if she reaches that drawer?” It changes how you see the world and how you see other people.

Q: YOU’VE SPOKEN OPENLY ABOUT DISAPPOINTMENT, ESPECIALLY AROUND FOOTBALL. HOW DID THAT SEASON OF LIFE SHAPE YOU?

A: I talked a lot about that very thing in my book Shaken . We all go through moments where our faith in our abilities and purpose feels rattled, but I believe it’s often in those storms when God can show us who we could become.

Q: YOU TALK A LOT ABOUT COMPARISON CULTURE. WHY DO YOU BELIEVE COMPARISON HAS BECOME SUCH A TRAP TODAY?

A: Because we’re comparing our real, everyday lives to someone else’s highlight reel. Social media shows people’s “best day,” often filtered and staged, and then we measure our reality against that. There’s a reason filters are so popular—it’s not real. We end up scrolling through images that don’t tell the full story, and without realizing it, comparison starts to steal our joy and our gratitude.

“We’re comparing our real, everyday lives to someone else’s highlight reel... comparison starts to steal our joy.”

Q: YOUR FOUNDATION FOCUSES ON THE “MOST VULNERABLE.” WHERE DID THAT CALLING BEGIN?

A: When I was 15, I met a boy in the Philippines who was treated as a throwaway because he was born with physical differences. That moment changed me. I realized God was calling me to pursue a different kind of MVP, not “Most Valuable Player,” but “Most Vulnerable People.”

Q: FINALLY, WHAT’S ONE THING PEOPLE MIGHT BE SURPRISED TO KNOW ABOUT YOU?

A: I have some weird coffee habits, which include protein powder, collagen, and cream all mixed together. I love golf dates with my wife. And every night, I bring snacks to bed to share with our dogs. It brings me more joy than it probably should.

This conversation barely scratches the surface. Tim goes deeper into the moments that rattled him, the joys of fatherhood, and one story he has never shared publicly until now. Scan the QR code for the full, exclusive City Lifestyle interview on Share the Lifestyle Podcast.

for the exclusive reveal and more with Tim Tebow unfiltered.
the first time ever, Tim shares the inspiration behind a project he’s been holding close to his heart.
Redefining MVP
FEATURING TIM TEBOW

APRIL 2026

events

A SELECTION OF UPCOMING LOCAL EVENTS

THROUGH JULY 27TH

America 250: Common Threads

Crystal Bridges Museum of American Art

America 250: Common Threads explores how American artists historically foster civic participation and strengthen community relationships. Visitors will experience how people have celebrated national and personal moments in history. An early engraving of the Declaration of Independence will anchor a group of historic documents displayed alongside textiles, paintings, toys, and other works from 1776 to the present. $15 Adult General Admission. Free to Members.

APRIL 3RD

Downtown Bentonville’s First Fridays

The Bentonville Square | 3:00 PM April 3rd marks the first Bentonville First Fridays of 2026. Join your neighbors at the Bentonville Square for live music, food trucks, and browsing community vendors. This year, instead of monthly themes, Downtown Bentonville Incorporated has opted for a season-long theme focusing on music, entertainment, and interactive experiences: “First Friday Live” kicks off at 3 pm and makes for a great family-friendly and dog-friendly outing.

APRIL 4TH

Spring Bake Sale at Field Supply

12770 Gooseberry Rd. Bentonville, AR | 11:00 AM

You won’t want to miss Field Supply’s monthly shopping weekend, April 2nd - 4th. This month, the vintage apparel and home decor boutique is col-

The event features musical guests, special performances, and an open dance floor for celebrating the past, present, and future of hip-hop. Follow @TheVibeAdultDance on Instagram for event updates. Tickets are $25 or $20 for Momentary members.

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